速
from
TIGI trends
Lift and Gloss Shades
volume 41 / MARCH / APRIL 2014 tigiprofessional.com
Discover the NEW
1655 Waters Ridge Drive, Lewisville TX
M E ET TH E TEA M
March 22-24,
Don’t miss the opportunity to see TIGI®’s Global Creative Director
Nick Irwin
Global Technical Director
Christel Lundqvist
Brian adelman
Join TIGI® at America’s Beauty Show for a World Class TIGI® Education on our booth stage throughout the event, and take advantage of our fantastic product deals at our TIGI® booth and VIP room.
rebecca covin
McCormick Center, Chicago
A mainstay of the TIGI® Education Department since 2006, Rebecca Covin has worked as Account Executive, Class Coordinator, Shows and Events Coordinator and is excited now to step into her new role as Ambassador Program and Learning Lab Director. Taking inspiration from the educators she works closely with, she is constantly upgrading the Ambassador Program with a focus on the development of both the TIGI® Creative Talent and Ambassador team members to help them reach their full potential. Rebecca strives to offer a warm and welcoming experience at the TIGI® Learning Lab and maintain it as a hub of TIGI® Education.
As a native New Yorker, Brian has been exposed to art, fashion, music and culture from a very young age and is inspired by the city and its people. Since discovering his passion for hair colour, Brian sought out education and guidance from Richy Kandasamy at the SOHO Academy. Now as a member of the team, Brian is a true testament to what happens with combining TIGI® education with a strong work ethic.
Also, the TIGI® New York Academy
and TIGI® Learning Lab teams live on the runway.
EDUCATION
P O R T A L Introducing learnabouttigi.com Now you will be able to review product knowledge courses online, test your TIGI® facts and even get discounted products as prizes for completing courses! This is a fantastic opportunity to refresh your knowledge of TIGI® products and learn more about our offerings. Be more confident selling the products in your salon and take retail sales to the next level.
Go to behindthechair.com/sca/ for more information.
TIGI
®
Are
Here’s how it works: • Stylists register FREE • Complete short, fun online training courses • Earn exclusive discounts • Become TIGI® experts
visit www.learnabouttigi.com
you part of the
A new level in salon loyalty.
InCrowd?
Earn DOUBLE InCrowd points for: • ALL TIGI® Cosmetics purchased January-March • ALL Bed Head® Products purchased April-June
2
Sign in or sign up today! www.tigiincrowd.com
W t nu al
lo a B
nd e
Discover the new and improved TIGI® copyright©olour™ lift series...
UPC# 615908422375
Improved 100/0 ULTRA LIGHT NATURAL BLONDE Soft, natural tone, great for allowing natural undertones to shine through and for colour correcting techniques. Item# 845705
– – –
UPC# 615908422344
100/28 ULTRA LIGHT VIOLET ASH BLONDE Violet and calibrated ash tones; ideal for neutralizing yellow and orange within the hair when lightening, to achieve clean and pristine blonde shades. Item# 845706
UPC# 615908422351
100/83 ULTRA LIGHT ASH GOLDEN BLONDE The combination of calibrated ash and gold is designed to create a beige effect. This is ideal for clients who would like to maintain warmer golden hues without appearing brassy. Item# 845707
t B l
35 min
100/88 ULTRA LIGHT INTENSE ASH BLONDE Intense calibrated ash. Designed to aid neutralization on warmer and darker natural starting points. Also ideal on darker levels with a lower activator for controlled neutralization and lift. Item# 845708
ea
de on
New
h – W
New and Improved High Lift Shades
L i n en b e – mpagne Bl d o n l onde ha
Introducing
– C
le Almond – Pa
och
M
Express high lift blondes Lightening of up to 5 levels in just 35 minutes Creamy consistency Allowing for improved product mixing* Lower ammonia* A more pleasant experience for both the client and colourist.
Developed by the TIGI® Creative Team. By Hairdressers. For Hairdressers. *versus the original TIGI® copyright©olour™ lift shades 100/0, 100/28, 100/83.
UPC# 615908422368
3
introducing
our
new gloss colour collection
Discover the new TIGI® copyright©olour™ gloss 10/ series inspiring colourists to create the perfect blondes for this season. NEW toners Designed for toning visually for up to 20 minutes
10/02 (10NV) extra light natural violet blonde Incorporating a minor tone of /2 violet, designed to help neutralize pale yellow undertones within the hair.
– Toning & neutralizing
Undertone neutralization
of pre-lightened or non-pigmented hair.
– Natural lightening
10/28 (10VA) extra light violet ash blonde Incorporating both major /2 violet and minor /8 ash (calibrated) tones to help neutralize pale yellow to yellow undertones within the hair.
when used with TIGI® copyright©olour™ 20vol/6% to create natural variation and sun-kissed effects in the hair.
– Creative intermixing 10/08 (10NA) extra light natural ash blonde Incorporating a minor tone of /8 ash (calibrated) to create soft pearly hues within the hair. The /8 ash (calibrated) is designed as a combination /2 violet and /1 blue to help neutralize pale yellow to yellow/orange undertones within the hair.
to dilute more intense tonal results.
Toner portfolio The TIGI® copyright©olour™ toning portfolio has now expanded to offer a wider variety of end results and usage options. With a range of pastel toners for more subtle toning, and the new 10/ series which offer faster, stronger toning options for flexible salon services.
Current toner portfolio Designed for subtle toning in 20 minutes 0/02 perfect pearl
0/08 perfect oyster
0/28 orchid mist
All shades are designed to offer increased tone providing stronger neutralization than existing pastel toners 0/02, 0/03, 0/28 & 0/08.
4
0/03 maize
PROMOTIONS BED HEAD®
SHINEAHOLIC
HARD ON THE HIVE!
each Salon Price: $13.74 Salon Value: $20.50 Salon Savings: $6.76 / 33% Price Per Piece: $6.87 Retail Price: $24.99 Retail Value: $40.98
each Salon Price: $12.64 Salon Value: $18.50 Salon Savings: $5.86 / 32% Price Per Piece: $6.32 Retail Price: $22.99 Retail Value: $36.98
Buy Masterpiece™ Shine Hairspray 9.5 oz and Headrush™ Shine Spray 5.3 oz for a special price! (to the salon and retail client) Item# 610729 UPC# 615908959635
Buy Oh Bee Hive!™ Dry Shampoo 5 oz and Hard Head™ Hairspray 10.6 oz for a special price! (to the salon and retail client) Item# 610625 UPC# 615908959611
OUT OF BOUNDS
Buy Maxxed-Out™ Hairspray 8 oz and On The Rebound™ Curl Recall Cream 4.22 oz for a special price. (to the salon and retail client) Item# 610732 UPC# 615908959598 each Salon Price: $11.54 Salon Value: $17.50 Salon Savings: $5.96 / 34% Price Per Piece: $5.77 Retail Price: $20.99 Retail Value: $34.98
STRAIGHT OUT FUN
ROCKIN’ RECOVERY
Buy Straighten Out™ Straightening Cream 4 oz and Fun Times™ Flexible Hairspray 12 oz for a special price! (to the salon and retail client) Item# 610746 UPC# 615908959581
Buy Up Front™ Rockin’ Gel-Pomade 3.35 oz and Recovery™ Shampoo 8.45 oz for a special price! (to the salon and retail client) Item# 610733 UPC# 615908959567 each Salon Price: $12.09 Salon Value: $15.50 Salon Savings: $3.41 / 22% Price Per Piece: $6.05 Retail Price: $21.99 Retail Value: $30.98
each Salon Price: $13.19 Salon Value: $20.50 Salon Savings: $7.31 / 36% Price Per Piece: $6.60 Retail Price: $23.99 Retail Value: $40.98
5
PROMOTIONS CATWALK® / S-FACTOR™
FASHION FORWARD
Buy Session Series™ Work It Hairspray 9.2 oz and Fashionista® Shampoo 10.14 oz for a special price! (to the salon and retail client) Item# 610734 UPC# 615908959550
HIGH FASHION
Buy Your Highness® Hairspray 9 oz and Headshot™ Shampoo 10.14 oz for a special price! (to the salon and retail client) Item# 610736 UPC# 615908959536
each Salon Price: $14.27 Salon Value: $18.96 Salon Savings: $4.69 / 25% Price Per Piece: $7.14 Retail Price: $25.95 Retail Value: $37.90
each Salon Price: $14.27 Salon Value: $18.96 Salon Savings: $4.69 / 25% Price Per Piece: $7.14 Retail Price: $25.95 Retail Value: $37.90
HONEY, HONEY DUO
Buy Oatmeal & Honey Mask 7.05 oz and Oatmeal & Honey Shampoo 10.14 oz for a special price! (to the salon and retail client) Item# 610738 UPC# 615908959512 each Salon Price: $14.82 Salon Value: $18.46 Salon Savings: $3.64 / 20% Price Per Piece: $7.41 Retail Price: $26.95 Retail Value: $36.90
VIVA LA LUSTERIZER
SERIOUS SHINE
Buy Vivacious™ Hairspray 8.9 oz and Smoothing Lusterizer 6.76 oz for a special price. (to the salon and retail client) Item# 610740 UPC# 615908959499
Buy Flat Iron Shine Spray™ 4.23 oz, get “Serious” Conditioner 5.07 oz FREE! (to the salon and retail client) Item# 610739 UPC# 615908959505
each Salon Price: $17.59 Salon Value: $31.50 Salon Savings: $13.91 / 44% Price Per Piece: $8.80 Retail Price: $31.99 Retail Value: $63.00
each Salon Price: $17.88 Salon Value: $31.50 Salon Savings: $13.62 / 43% Price Per Piece: $8.94 Retail Price: $32.50 Retail Value: $64.00
6
PROMOTIONS TIGI® COSMETICS
Abstract
Flawless Split Eyeshadow and Honesty Decadent Lipstick
FANTASY
Flirt Split Eyeshadow and Faith Decadent Lipstick
MINIMALISM Indulge Split Eyeshadow and Passion Decadent Lipstick
TIGI® FACE PAINTS COLLECTION DISPLAY
Buy a TIGI® Cosmetics Split Eyeshadow and Decadent Lipstick at a special price. Salon gets the display and headercard FREE! (to the salon) Comes with 3 of each combination of Abstract, Fantasy and Minimalism. Item# 610742 UPC# 615908959475 Salon Price: $145.00 Salon Value: $189.00 Salon Savings: $44.00 / 23% Price Per Piece: $16.11 Retail Price: $29.99 each Retail Value: $42.00 each
New
TIGI® BRAND BOOK
This insightful collection features a detailed description of our philosophy and continuing education, as well as our products for Bed Head®, Catwalk®, S-factor™, Hair Reborn™ and TIGI® copyright©olour™. Item# 546902 each Salon Price: $ 18.00
7
8
Masterbrand deal w/o Display
-
9
Based in the SoHo district of NYC, TIGI® Academy is more than a space for education. It is a world of opportunity that keeps the art of hairdressing fun, alive and technical with a balance of expression and invention.
Vision
through a fundamental system of basic principles that occur every day behind the chair
Confidence
to work smarter, not harder
Personal commitment in creating a journey around your growth
“I will take home everything I learned. I got more than I expected out of the class.” – R. Lewis at Lewis Salon, TIGI® Classic Cutting
“Totally love coming here! I think it makes you a better teacher if you take the time to be a student.” – Anonymous, TIGI® Classic Colour
New in 2014 Men’s focus TIGI Academy SoHo will be hosting our new men’s focus course in 2014! Learn the ®
latest cutting techniques and current trends for today’s modern man. 2 days, intermediate experience required Course dates: April 9-10 and September 15-16 Course cost: $950.00
*Students will experience demonstrations on live models of varying lengths and textures followed by hands-on workshops on male mannequin heads.
Get the look TIGI Academy SoHo now offers beauty drop-in ®
classes. Whether you want to be your own makeup master or learn new techniques, tips and trends for your clients ~ all are welcome! Course date: April 6 Spring/Summer Trends 1:00pm - 4:00pm Course cost: $25.00
*You will be able to redeem purchases up to $25.00 in product with your entry fee.
Be on the lookout in TIGI® Trends for the next Drop-in class. You never know when the dates will drop! Don’t miss it!
For NY Academy Course Inquiries - 212.702.9771 12
ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS COLOUR CORRECTION
Every technical service should be viewed as a colour correction. In any colour service, we do three things; we darken, we lighten and we work tone on tone. This course will build confidence in basic and advanced colour correction skills with a focus on how to resolve problems with both basic and creative solutions.
SESSION HAIR
Using information and references gained from the world of fashion, TIGI® has developed a Session Hair course to give hairdressers insider-knowledge of the latest trends. The styling and finishing ideas, combined with product usage, enable hairdressers to create quick and effective dressed looks straight from the catwalk.
CREATIVE CUTTING AND COLOUR
The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team. Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love. Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.
Principle Styling
TIGI® CLASSIC CUTTING
Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.
A 2 day styling course to improve all hairdressing techniques including classic long hair dressing and the creation of diverse textures to be used on hair of differing lengths. All demonstrations are executed on ‘live’ models. Workshops use TIGI® mannequin heads. This course gives you all the technical and creative inspiration to further your hairdressing techniques. It gives great skills for salon work as well as for photography and provides a foundation for more advanced artistic hairdressing. We recommend the Principle Styling course as a prerequisite for the Session Hair course.
TIGI® CLASSIC COLOUR
TEACHER Training Cutting
This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.
GRADUATION SKILLS
The purpose of this Graduation Skills course is to master one of the most difficult and technical concepts in haircutting: Graduation. Students start the course learning the methodology, terminology & the basic techniques used to simplify and understand Graduation. Video presentations are used to clarify and reinforce the information presented and expert technical breakdown of the concept of Graduation is followed by hands-on workshops on TIGI® mannequin heads.
CREATIVE CONSULTATION
This Creative Consultation course has a totally original and individual approach to growing your colour business through creative thinking and fashion knowledge. As a result, you can work creatively while also providing opportunities to up-sell colour and build client loyalty. TIGI®’s unique concept of creatively blending hair analysis and identifying fashion tribes, provides descriptive language and explains in-depth complexion analysis to upgrade customer service and give clients a highly personal salon experience. Gain knowledge in how to best communicate with their clientele in a creative way that will lead to up-sell of colour, client loyalty and a chance to work creatively every day.
TRANSITION CUTTING AND COLOUR
The objective of this transitional course is to enable students to experience both cut and colour through live demonstration. The overall emphasis is to look at innovative ways to create timeless, salon-viable work. Focus is placed on perfecting cutting techniques through personalizing and texturizing with complimentary colouring techniques and colour placement. The aim of the course is to help students enhance skills, taking their work to a higher level. During the afternoon workshop students work on mannequin heads and have the option of focusing on cut or colour.
The course focuses on the TIGI® Education basic haircutting program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classic training.
TEACHER Training Colour
The course focuses on the TIGI® Education basic hair color program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classics training. *TIGI® Classic Cutting for Teacher Training Cutting **TIGI® Classic Colour & Transition Cutting and Colour (colour workshop specific) for Teacher Training Colour
course calendar MARCH2014
APRIL2014
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
23
24
25
26
27
28
1
30
2 9
3
SESSION HAiR and Colour Correction (Academy)
10 17
ST. PATRICK’S DAY
18
Classic Colour and Classic Cutting (Academy)
24
Chicago america’s beauty show
30
11
Creative Cutting and Colour (Academy and Learning Lab)
16 23
4
31
25
5 12 19 26
Creative Cutting and Colour (ACADEMY)
1
Classic Colour and Classic Cutting (LEARNING LAB)
2
6 13 20 27 3
7 14 21 28 4
8 15 22
5
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
31
1
2
3
4
5
9
10
11
12
16
17
18
19
23
24
25
26
1
2
3
Classic Colour and Classic Cutting (LEARNING LAB) Creative Consultation Graduation Skills (ACADEMY)
6
7
PRINCIPLE STYLING (LEARNING LAB)
8
Creative Cutting and Colour (ACADEMY)
13
14
15
Men’s focus (ACADEMY)
Transition Cutting and Colour (ACADEMY)
20
Chicago america’s beauty show
29
MONDAY
21 EASTER
27
22
Teacher Training Cutting and Teacher Training Colour (ACADEMY)
28
29
Classic Colour and Classic Cutting (Academy)
Creative Consultation Graduation Skills (ACADEMY)
For US Learning Lab Course Inquiries - 1.800.269.8596 13
30
VOGUE ITALIAN
JoelTorres
TIGI® Latin America educator, Joel Torres, not only accumulates TIGI® miles for courses and seminars but you can often catch him in exotic locations styling hair for photoshoots for some of the world’s top publications. One of his recent opportunities sent him to Miami, where he beautifully represented styling hair for TIGI® Catwalk® in this “Hitchcock Styled” Italian Vogue spread. Inspired by all things luxurious, the Italian fashion powerhouse features trends of Metallics, Smokey Eyes, Wine Stained Lips, Precious Stones; pretty much everything that defines the chic-dark lux trend, taking the world by storm. Congratulations, Joel! Keep up the beautiful work.
“The best take-away from this experience was working with photographer Greg Lotus, one of the world’s top Fashion Photographers. His unique taste is incredible.” -Joel Torres
14
TIGI PRESS ®
American salon
Catwalk® Your Highness™ Thickening Gel Creme Sleek Mystique™ Look-Lock Hairspray
self.com
Hair Reborn™ Reparitive Nocturnal Therapy™
e-online
Elle UK
S-factor™ “Serious” Conditioner
Allure
Bed Head® Superstar™ Queen for a Day Thickening Spray
TIGI and the MAV’s Girls ®
TIGI® Talent members, Miranda Augusta, Deanna Merrill and Chaz Bingham spent three days at the Dallas Mavericks NBA Basketball Headquarters, transforming each Maverick Dancer into gorgeous pin-up models for their annual Calendar shoot. The TIGI® Cosmetics Precision Black Eyeliner Pen was a must-have for each look. “We wouldn’t have gotten through the shoot without it,” exclaimed the TIGI® Talent Team. Through TIGI®’s partnership with the Dallas Mavericks organization, we have provided rockin’ hair and unforgettable makeup looks for numerous Dallas Mavericks Dancers’ events, including a Holiday and a Halloween halftime show with a “Zombie Thriller” theme.
15
Lucky
Catwalk® Fashionista® Conditioner
D o n ’ t i s
m i s s
c o m i n g
o u t !
to
yo u ! MITCHEL WILSON
Creative Director TIGI® Learning Lab Dallas
RICHY KANDASAMY
Technical Director TIGI® SOHO Academy
THOMAS OSBORN
Education Director TIGI® SOHO Academy
CHRISTOPHER CATANESE
Educator TIGI® SOHO Academy
ADRIANA PAPALEO
Educator TIGI® SOHO Academy
ROBERT BANYAGA
Technical Director TIGI® Learning Lab Dallas
This is your chance to learn tips and tricks from the masters and get a sneak peek from classes offered at the TIGI® Advanced Academy in SOHO and TIGI® Learning Lab in Dallas.
TIGI® Academy on Tour SAVE THE DATES: May 15 / San Francisco • May 17 / Seattle • June 21 / Los Angeles August 3 / Pittsburgh • November 8 / NYC SOY INK LOGO
tigiprofessional.com
DIST