®
Products
TIGI trends
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volume 42 MAY / JUNE 2014 tigiprofessional.com
Top Selling
Man Up with TIGI ’s
EDUCATION
P O R T A L Introducing learnabouttigi.com Now you will be able to review product knowledge courses online, test your TIGI® facts and even get discounted products as prizes for completing courses! This is a fantastic opportunity to refresh your knowledge of TIGI® products and learn more about our offerings. Be more confident selling the products in your salon and take retail sales to the next level.
Here’s how it works: • Stylists register FREE • Complete short, fun online training courses • Earn exclusive discounts • Become TIGI® experts
visit www.learnabouttigi.com
TIGI
®
A new level in salon loyalty.
you part
Are of the
InCrowd?
Receive one TIGI ® InCrowd rewards point per dollar spent through participating distributors, as well as bonus points on quarterly bonus product line purchases. InCrowd points can be redeemed for tween shampoos and conditioners or the latest tools from TIGI ®PRO to keep your backbar business boomin’ and your styles flawless. Or maintain cutting edge techniques by using your InCrowd rewards points toward classes at the New York Academy, Dallas Learning Lab or In-salon education. For full program details, please see your TIGI ® Specialist or email supportsalons@tigihaircare.com. Bonus points for May/June = copyright©olour ™ and Bed Head ®.
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Sign in or sign up today! www.tigiincrowd.com
Canadian SALON SPOTLIGHT Mint Hair Lounge Port Moody, British Columbia Mint Hair Lounge is an upscale urban salon with a well-educated and ambitious team who portrays creativity, individuality and beauty. Salon owner, Lisa Smith, opened this community driven salon four years ago and has received numerous honors, which include, taking home several awards at Hairapalooza and being honored by Port Moody for their Cuts for Cots annual fundraiser. Mint has carried Hair Reborn™ for six months and this brand is now essential for the salon. “It has filled a huge segment in our business that was missing since our original treatment line was discontinued. We have been in need of a new line that treats our customers with breakage and dryness for quite some time now,” says Smith. Mint’s stylists are exceedingly passionate about their clients and strive to better themselves as professionals in the hair industry every day. Recently, Mint had the opportunity to participate in the remarkable in-salon education with TIGI® Talent member, John Radu. This experience helped to strengthen the team and boost their self-confidence. It can be quite challenging to come across influential educators that make you feel relaxed, but John is a natural and definitely made a positive and unforgettable impact on the stylists while teaching stunning cuts and easy to use techniques.
Getting to know Team Canada MARY HAMILTON CLARK Director of Sales for TIGI® Canada Mary Hamilton Clark was born and raised on the Palos Verdes Peninsula in Southern California. She currently resides in Northern California in Sonoma County. Mary knew she wanted to be in the Beauty Industry at an early age as she often gave her aunts and sisters (painful) makeovers, and later loved to cut her boyfriend’s hair. After graduating from Arizona State University, Mary discovered that she was very successful at and also enjoyed sales. She paired her love for sales and beauty and started her career working for the Estée Lauder Company selling cosmetics. Mary is currently the Director of Sales for TIGI® Canada and with over 15 years of experience working in the professional haircare industry, she says that working for TIGI® is her dream job. When asked what drew her to TIGI® in the first place? She says, “I started working for TIGI® when the products were in the black and white bottles and we had only 5 Bed Head® products. I knew that this was going to be a company that would lead the industry in so many ways. We were already the leaders in education and the success of the products soon followed. I wanted to be a part of the best!” What’s your favorite TIGI® product? Hair Reborn™ Time Extend™ Moisture Lotion What’s your favorite part of your job? Working with amazing and inspiring people that feel like family, and meeting more of the same when I am traveling in Canada visiting TIGI® salons and Distributors. Greatest accomplishment in your career in the Beauty Industry so far? Being able to come back to a job I love at TIGI® after staying home with my kids for 8 years. Timing is everything. What are your hobbies outside of work? Yoga, music, fine dining (I am a foodie and I love good wine) and just hanging out with my kids. Any words of advice for young hairdressers just getting their start? Never stop learning. Education is the single most important part of what will make you successful as a hairstylist. Education will help you to be the best in your field, stay current and will help you to build and retain a strong clientele. Also, teach your clients how to style their hair so they look good every day, not just the day they walk out of your salon. Your clients can be your least expensive and best form of advertisement!
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TIGI @ ®
The BOOTH
The TIGI® Booth was buzzing with incredible deals, education and merchandise to brag about. Our exceptionally trained educators gave sneak peeks of what our Academy and Learning Lab have to offer, along with step-by-step guides on how to get the looks with their own personal spin and industry knowledge. Customers and on-lookers left the TIGI® booth with a fresh outlook on the latest trends and knowledge of our iconic products and education. The booth also showcased our inspirational partnership with Children With Hair Loss. TIGI® has worked closely with them over the years, and with the success of the partnership now have the incredible opportunity to reach out and help the kids at St. Jude Children’s Hospital. Each and every child receives a free wig yearly without any cost to the family. TIGI® would love to spread the word to every salon to help and participate in donating to Children With Hair Loss.
Main Stage
Nick Irwin and the International Creative Team recently wrapped up a top notch performance during the ABS Chicago trade show on Main Stage. Attendees were treated to education, inspiration and a look into the minds of the industry’s top hairdressing talent. During the performance the team showcased top looks from the Academy and Masterbrand Collections with precise cuts and vibrant, trendsetting colour. As a grand finale for the show, the team displayed their Avant Garde creativity and hard work from 2014 Mercedes Benz Fashion Weeks. The looks were from the shows seen at Ruffian, Mara Hoffman, The Blonds and Mark Fast. 4
Behind the Chair hosted Sunday evening’s soiree for the ever anticipated Stylist Choice Awards. TIGI® took home the awards for cult favorites all the way up to new innovation products, the winners belong to…
Favorite Dry Shampoo: TIGI® ROCKAHOLIC™ DIRTY SECRET™ Favorite New Styling Product: BED HEAD® ON THE REBOUND™ Favorite Cosmetic Line: TIGI® COSMETICS Nick Irwin, Global Creative Director, did an onstage demonstration bringing the catwalk looks of Mercedes Benz Fashion Weeks front and center for all the industry’s who’s who to admire. But, TIGI® didn’t stop there. Our very own Global Creative Team had the honor of presenting awards during the show: Nick Irwin, Global Creative Director Christel Lundqvist, Global Technical Director Thomas Osborn, US Creative Director Richy Kandasamy, US Technical Creative Director Mitchel Wilson, Learning Lab Creative Director (Stylist to Mary Rector, behindthechair.com) Julie Pope, TIGI® Cosmetics Ambassador (Make-up artist to Mary Rector, behindthechair.com) 5
Bed Head Colour Care KILLER FACTS: ®
Get to know TIGI ’s latest and greatest! dumb blonde™ toning PROTECTION SPRAY ®
First professional hair product that encompasses: 1.
Protein Booster Technology to repair damaged proteins
2.
Heat Protection to defend vulnerable hair
3. Purple toning pigment to brighten blonde hair and combat brassiness
RETAIL: 125 ml / 4.23 fl. oz
4. Detangling
Protein Booster Technology penetrates to the hair cortex to reconstruct damaged proteins
5.
Item#140478 UPC#615908423907
Smoothing & Shine
dumb blonde™ purple toning shampoo 1. Specially created purple toning pigment to brighten blonde hair and combat brassiness 2. Best in class shampoo technology which means none of the functionality is lost with addition of toners 3. Gives a big bonus boost of shine which can often be lacking in blonde hair
Rough Cuticle
Smooth Cuticle
Opposites
RETAIL: 400 ml / 13.5 fl. oz Item#300315 UPC#615908423914
colour goddess™ miracle treatment mask 1. Luxurious, rich and buttery formula that denotes intense moisturization and nourishment 2. Unique blend of 2 oils and ProVitamin B5 to ensure optimal vibrancy and colour depth
Hair colour is retained longer when hair is intensely nourished with a smoothed cuticle. 6
3. Best in class treatment technology which won’t weigh hair down
RETAIL: 200 g / 7.05 oz Item#140479 UPC#615908423921
BACKBAR: 580 g / 20.46 oz Item#140480 UPC#615908423938
PROMOTIONS BED HEAD®
Tone It Down, Blondie
Buy Dumb Blonde™ Purple Shampoo 13.5 oz and Toning Protection Spray 4.23 oz for a special price! (to the salon and retail client)
Item# 610909 UPC# 615908958317
Kissed by a Goddess
Buy Colour Goddess™ Shampoo 13.5 oz and Colour Goddess™ Mask 7.05 oz for a special price! (to the salon and retail client)
Item# 610910 UPC# 615908958300
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PROMOTIONS BED HEAD®
Double Shot of Manipulator™
Party Hardy
Buy one Manipulator™ 2 oz, get one for a special price!
Buy After Party™ 3.4 oz and MINI Hard Head™ Hairspray 3 oz for a special price!
Item# 610772 UPC# 615908958997
Item# 610775 UPC# 615908958966
(to the salon and retail client)
(to the salon and retail client)
Talk Is Cheap
Buy Small Talk™ 8 oz, get a MINI Masterpiece™ 2.2 oz Hairspray for a special price! (to the retail client)
Item# 610778 UPC# 615908958935
Get A Lil’ Bit
Strong Talkin’
Buy Hard To Get 1.5 oz, MINI Resurrection Shampoo 2.54 oz and Conditioner 2.54 oz for a special price!
Buy Elasticate™ Shampoo 8.45 oz, Conditioner 6.76 oz and MINI Small Talk™ 4.2 oz for a special price!
Item# 610779 UPC# 615908958928
Item# 610781 UPC# 615908958904
™
™
(to the salon and retail client)
(to the salon and retail client)
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PROMOTIONS COSMETICS
Last Call
Love Affair
The Quad Squad
Buy TIGI® Cosmetics High Density Quad Eyeshadows in Last Call, Love Affair, Lush and Posh for a special price! (to the salon and retail client)
Item# 610787 UPC# 615908958775 Pass along this savings to the retail client and offer the Quads buy 1, get 1 for a special price! Each box will be labeled with the offer sticker and a tent card will also be provided to communicate the savings.
Lush
Posh
NY Fashion Week Glowing summer make-up looks Summer is (almost) officially here and it’s time to retire those vamp lips and dark eyes to embrace your sun-kissed side. When clients opt for brighter patterns and funky hair accessories, sometimes it’s best to encourage they pair them with a more subtle makeup look... Let’s not try and replicate these beautiful neon palettes with your clothes and makeup, ok?
On to getting that flawless, bright and dewy look with your favorite TIGI® Cosmetics products… -Dampen a disposable sponge and use with Satin Liquid Foundation for the ultimate dewy finish -Incorporate the lighter neutral tones from the Love Affair Quad Eyeshadow for a less is more approach to making the eyes pop -Use the lighter gold eyeshadow tone from the Posh Quad for highlighting -Glow Blush in Awaken or Brilliant adds the perfect radiance for Spring/Summer -Reach for the happier, pink or orange toned lip shades like Maui or Miami Lip Crème or the Decadent Lipstick in Splendor. A beautifully bold summer lip can be achieved using Finesse Lipstick and over-glazing with any of our yummy Candy Fixations Luxe Lipglosses! 9
PROMOTIONS
Bed Head® Man Up Display
Buy 5 Up Front Gel-Pomade 3.35 oz, 5 Matte Separation™ Workable Wax 2.66 oz, 5 Manipulator™ 2 oz, 5 Bed Head® Sticks 2.7 oz and the display and headercard for a special price! (to the salon)
Item# 610785 UPC# 615908958782
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collection
Step By Step Stylist: Kieron Webb
Step 1
Step 2
Step 3
Step 4
Step 5a
Step 5b
Step 6
Step 7
Step 8
Step 9
Step 10
Step 11
Using Small Talk™ as a cutting agent, apply to the hair before taking two curved diagonal back sections from the high point of recession to below the crown.
Now remove weight from the top. Pivot around the crown and point-cut square to the head-shape at a high elevation.
Commencing the cut at the sides, work with diagonal back sections. Comb and elevate the hair to 90º and blunt-cut at one finger’s depth to remove weight.
From the ear forwards continue the layering process, working with horizontal sections.
Continue the same process towards the center back. Note the hand and body position and repeat the same technique on the other side.
The last sections on both sides of the head are overdirected back to maintain length through the fringe.
After blow drying the underneath area, detail with thinning shears using a scissor-over comb technique.
Using the hands, blow dry the hair off the face.
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At the top, comb the remaining hair downwards to the natural fall. Using a razor, reshape the interior length horizontally behind the ear at low elevation.
Using deep parallel pointcutting and channel cutting, detail and remove weight from the interior length.
Continue this process towards the side. To maintain length and fringe, work from shorter to longer in front of the ear.
Add further details to the top using parallel point-cutting and apply with Sugar Dust™ and Up Front to finish.
PROMOTIONS CATWALK®
Amp Up The Amplifier
Buy one Curls Rock™ Amplifier 5.07 oz, get one for a special price! (to the salon and retail client)
Item# 610782 UPC# 615908958898
Bag Dimensions 8” w X 10” h
Session Success
Buy Session Series™ Salt Spray 9.13 oz and Your Highness® Shampoo 10.14 oz for a special price. Salon gets 1 Catwalk® Retail Bag per promotion. (to the salon and retail client)
Item# 610783 UPC# 615908958881
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spring trends
From the Catwalk to the Sidewalk, translating backstage catwalk trends into wearable styles for everyday.
ALTER EGO ------------------------------------------------------------------------Hair: Be whoever you want to be this season, with the transformative powers of hair and make-up on the catwalks. Whether it was rebellious, gothic warriors at Mark Fast, intergalactic Marilyn Monroes at The Blonds or tough, woodland nymphs at Zane Beyne, the key to this look is your imagination. Create a mood or a character and let your hair styling follow. As seen at: Mark Fast, John Richmond, Iris Van Herpen, The Blonds, Zana Bayne Hair Colour: Hair colour is used to express mood and feelings, so an excellent accessory for the alter ego trend colour mood is expressive, clever and sharp with a high fashion edge. Colour Palette: The palette is simple but effective ranging from hues such as deep raven black, porcelain white, iridescent sand and magenta red. The placement of colour is also simple but effective with an all over block colour approach or two tone techniques to emphasize the character of the woman. Spotlight products to use to achieve this trend: Catwalk® Transforming Dry Shampoo Catwalk® Work It Hairspray Catwalk® Salt Spray
UPTOWN GIRL
-----------------------------------------------------------------------------------------------Hair: The Uptown girl has been given a free-spirited makeover for the new season. Carefree, sophisticated and groomed to perfection, she has a rebellious edge. The key nuances? A clean and pretty parting, messed up texture and lengths tucked away for the finishing cool touch. These are good girls, gone bad. As seen at: Alice & Olivia, Jonathan Simkhai, Osman, Antipodium, Ruffian Hair Colour: This colour trend emphasizes maximum tone and shine quality. It’s delicate, elegant and looks expensive. The technique is tailor-made to suit the hairstyle fashionstyle. This is a hair trend that works for tone on tone blondes, seamless blends for brunettes and a new and softer approach to the Novola technique, (formerly ombre). Colour Palette: The Uptown Girl’s palette is pretty and sophisticated with colours ranging from blondes to brunettes using hues such as jasmine white, rose-milk, elderflower, liquid metallic-blonde, Cocoapowder, malt-chocolate, Maplewood and deep leather brown. Spotlight products to use to achieve this trend: Catwalk® Haute Iron™ Spray Catwalk® Work It Hairspray Catwalk® Root Boost®
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S-factor™ Focus Deals Pass along the savings to retail clients Each case comes with a tent card
Experience the Luxury
SAVE !33%
Body Booster™
Creamy Molding Wax
(to the salon) Item# 610797 UPC# 615908958867
(to the salon) Item# 610798 UPC# 615908958850
Buy 4 Body Booster™ 6.76 oz for a special price!
Buy 6 Creamy Molding Wax 1.76 oz for a special price!!
Flat Iron Shine Spray™
Papaya Leave-In Moisture Spray
Buy 6 Flat Iron Shine Spray™ 4.23 oz
Buy 6 Papaya Leave-In Moisture Spray 8.45 oz
for a special price!
for a special price!
(to the salon) Item# 610799 UPC# 615908958683
(to the salon) Item# 610800 UPC# 615908958843
Silky Smooth™
Smoothing Lusterizer
for a special price!
Buy 6 Smoothing Lusterizer 6.76 oz for a special price!
Buy 6 Silky Smooth™ 8.45 oz (to the salon) Item# 610801 UPC# 615908958836
(to the salon) Item# 610802 UPC# 615908958829
True Lasting Colour™ Hair Oil
Vivacious™
Buy 6 True Lasting Colour Hair Oil 3.4 oz ™
Buy 6 Vivacious™ Hairspray 8.9 oz
for a special price!
for a special price!
(to the salon) Item# 610803 UPC# 615908958812
(to the salon) Item# 610805 UPC# 615908958799
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PROMOTIONS Open Stock Minis for a special price! While supplies last.
Mini Resurrection™ Shampoo 2.54 oz Item# 300276 UPC# 615908419375
Mini Small Talk™ 4.2 oz Item# 140086 UPC# 615908407617
Mini Resurrection™ Conditioner 2.54 oz Mini Hard Head™ Hairspray 3 oz Item# 140475 Item# 330276 UPC# 615908423990 UPC# 615908419382 Mini Masterpiece™ Hairspray 2.2 oz Item# 140476 UPC# 615908423983
Mini Manipulator™ 1 oz Item# 140074 UPC# 615908407112
The Flat Pack
Salons buy 6 Straighten Out™ Straightening Cream 4 oz and MINI Flat Iron for a special price! (to the salon) Item# 610793 UPC# 615908958713
Custom TIGI Collapsible ®
Cooler Bag
Cool Off With Bed Head® Case Deal
Buy 12 Dirty Secret™ Dry Shampoo 6.3 oz and a custom Bed Head® Cooler Bag for a special price! (to the salon)
Item# 610809 UPC# 615908958737
Cooler DImensions 8 1/2” w X 9 1/4” h 15
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Masterbrand display Go on a journey and experience what the luxurious Hair Reborn™ Masterbrand display has to offer. An elegantly crafted display showcasing the essence of Resurgence, Serenity and Awakening. Top off your salon treatment with Style Treats to help enhance and polish your new ‘do. The luxurious display is sure to capture your clients’ attention and pull them towards the journey. The high end look and feel is breathtakingly captivating to new consumers and the reoccurring. Journey of Resurgence 12 Hydra-Synergy™ Shampoo 8.5 oz 12 Hydra-Synergy™ Conditioner 8.5 oz 12 Time Extend™ Moisture Lotion 6.76 oz 110 Resurgence Packettes Journey of Serenity 12 Sublime Smooth™ Shampoo 8.5 oz 12 Sublime Smooth™ Conditioner 8.5 oz 12 Smoothing Texture Refine Masque 5.5 oz 110 Serenity Packettes Journey of Awakening 12 Deep Restoration Shampoo 8.5 oz 12 Deep Restoration Conditioner 8.5 oz 12 Reparative Nocturnal Therapy™ 3.4 oz 110 Awakening Packettes Style Treats 12 Colour Protecting Conditioning Tonic 8.5 oz 12 Resurfacing Lusterizer™ 6.76 oz 12 Restorative Illuminoil™ 1.76 oz 12 Rebuilding Wax 1.76 oz 12 Texturizing Soufflé 4 oz 12 Flexible Finishing Hairspray 9 oz
Backbar 1 Hydra-Synergy™ Shampoo 33.8 oz 1 hydra-Synergy™ Conditioner 33.8 oz 1 Sublime Smooth™ Shampoo 33.8 oz 1 Sublime Smooth™ Conditioner 33.8 oz 1 Deep Restoration Shampoo 33.8 oz 1 Deep Restoration Conditioner 33.8 oz 2 boxes Treatment of Moisture Balance 0.33 oz 2 boxes Treatment of Smoothing 0.33 oz 2 boxes Treatment of Restoration 0.33 oz Marketing Materials 40 Consumer Booklet 5 Quick Reference Guide 20 Prescription Booklet 1 Brand Book 1 Wall Image (Dimensions: 24” x 36”) Marketing Kit 5 Head Wraps 1 Eye Pillow 5 Treatment Combs 100 Retail Bags Displays 1 Masterbrand Display
Black Item# 611058
To request information on the brand or qualification requirements to become a Hair Reborn™ salon, please contact your TIGI® Sales Specialist.
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19.7” wide X 6’ tall X 19” deep
TIGI CANADA STYLIST EVENT CALENDAR ®
Montreal - TIGI® on the road May 4 -5 Edmonton - aba show may 4 -5 St. John’s, Newfoundland - mini show may 25-26 Kelowna - mini show May 25 burnaby - Gentleman’s consideration May 5-6 Calgary, Edmonton - Gentleman’s consideration may 26-27 TIGI Premiere - orlando show may 31, june 1-2 vancouver - mini show june 8 Montreal - TIGI® seminar june 8 Montreal - MEN’S Focus june 9 TIGI® talent test outs - dallas learning lab june 16-17 TIGI® ambassador application deadline june 19 Toronto - TIGI® CLASSIC CUTTING june 22-24
course calendar MAY2014
JUNE2014
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
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Premiere ORLANDO
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Montreal TIGI® On the road: hands on cutting Edmondton aba show burnaby gentleman’s consideration
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Vancouver mini show Montreal TIGI® seminar
Montreal men’s focus
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dallas learning lab TIGI® talent test outs
TIGI® ambassador application deadline
MOTHER’S DAY
St. John’s, Newfoundland mini show Kelowna Calgary mini show gentleman’s consideration EDMONTON gentleman’s consideration
Toronto classic cutting skills
Premiere ORLANDO
For US Learning Lab Course Inquiries - 1.800.269.8596 19
New York
FASHIONWEEK
TIGI Global Creative Director, Nick Irwin, and the US Session Team recently wrapped up an influential and exciting week of hair at the Mercedes Benz Fashion Week - Autumn/Winter 2014 in New York. Nick Irwin worked closely with some of the industry’s most creative and innovative designers, such as Mara Hoffman, The Blonds and Ruffian, to create sleek, chic and unique hairstyles to enhance each collection. From the feminine and delicate designs by Alon Livne to the bold and flamboyant silhouettes of Ruffian’s Glam Rock movement, fashionistas from around the world can look to Nick and the US Session Team’s work during the Autumn/Winter 2014 season for hair inspiration. ®
katie gallegher
parkchoonmoo
ruffian
alon livne 20
nonoo
tome
the blonds
mara hoffman
GET THE Look Mara Hoffman Fall/Winter 2014
Hair by Catwalk® by TIGI® Global Creative Director Nick Irwin Inspiration: Mara Hoffman’s Fall 2014 collection is inspired by the art, landscapes, textiles and jewelry of Northern Africa. Rugs of Morocco, camels in the Egyptian desert and Bedouin jewelry are references for this season’s aesthetic. Once again, Hoffman and Catwalk® by TIGI® Global Creative Director Nick Irwin paired up to develop an intricately effortless hair look that speaks perfectly to Hoffman’s confident, sultry, glamorous girl. Overall Look: A brave, ‘back to the desert’ braid
How-To: • Starting with clean, dry, straight hair, create a deep and clean side part on the left side. • Next, secure wefts of hair at back of head and sides to achieve desired thickness and length. • Work Catwalk® by TIGI® Strong Hold Mousse from roots to ends, using a round brush to blow dry smooth. • Begin to French braid the hair beginning at the nape, working your way into a three-plait braid through the ends. Secure with a small elastic and use a diffuser on low heat to set the wave. • Once set, gently remove the braid and work Catwalk® by TIGI® Session Series™ True Wax through the ends of the three individual sections of hair. • Using a three-plait technique, braid only the last couple of inches of hair and spray generously with Catwalk® by TIGI® Session Series Finishing Hairspray. • To finish, spray the small braid with a gold-colored hairspray.
Products Used: • Catwalk® by TIGI® Strong Hold Mousse • Catwalk® by TIGI® Session Series™ True Wax • Catwalk® by TIGI® Session Series™ Finishing Hairspray 21
TIGI PRESS ®
allure
marie claire
essense
seventeen
Bed Head® Sugar Shock™ Hair Bodifying Sugar Spray
Catwalk® Session Series™ Salt Spray
Bed Head® Straighten Out™
OK!
marie claire
Bed Head® Oh Bee Hive!™
star
Catwalk® Firm Hold Hairspray
Nick Irwin on Catwalk® by TIGI®
Bed Head® Superstar™ Queen for a Day Thickening Spray
2014 TIGI® Americas held its Annual One Love Sales meeting February 27th - March 1st at the Sheraton Hotel in Downtown Dallas. The fun-filled, energetic meeting brought Americas’ Sales Specialists, District Directors and Sales VP’s together with the Global Brand Development and TIGI® Creative Team to discuss 2013 outcomes and share focused initiatives and brand innovations coming in 2014. There was a special fashion presentation by Global Creative Director Nick Irwin for styling and Global Technical Director Christel Lundqvist for haircolour. Anthony Mascolo brought the house down speaking about his continued commitment to the craft and artistry of hairdressing and his continued creative role in TIGI® product development, styling and imagery.
Team Canada enjoys team building time in Dallas.
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Team Canada at TIGI’s Barbie Party to celebrate the launch of the new Colour Care range.
TIGI hangin’ out at ®
SxSW in Austin
Bed Head by TIGI recently wrapped up its third year as major partner in a series of SXSW musical performances! ®
®
“Absolute Texas Live at SXSW Powered by Bed Head®” attendees were given rockin’ new hair do’s by some of TIGI®’s top international stylists and educators from around the globe. Follow Bed Head® on Instagram and #bedheadbackstage to see some of this summer’s hottest festival looks and exclusive backstage content! 23
TIGI
®
INSPIRATIONAL YOUTH 2014 The Making of Future TIGI Superstars ®
TIGI® Inspirational Youth has long established itself as one of the most respected and successful youth-training programs in the UK, and we are pleased to finally bring it to the Americas! With a focus on team building and the expansion of knowledge, creative development and presentation skills, the Inspirational Youth Team benefit from exposure to senior members of the prestigious TIGI® Creative Team, as well as mentoring from key people within TIGI®. The 2014 finalists have been picked, and traveled to London in April for an intense boot camp before the winner is announced on the runway at Premiere Orlando, on June 2, 2014. Please join us in congratulating the following finalists, and keep up to date with their journey on our TIGI® Professional Facebook Page.
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THE 10
Finalists ARE... Nicholas Landay PR at Partners Mclean, Va.
Shelby Alejandro Wade Gordon Salon Amarillo, Tx.
Alyssa Bratton Andrew Marke Salon Rochester Hills, Mi.
Carly Rae Lawrenson Jessica Bosworth Harlow Salon Rogue Hair Studio Nashville, Tn. Woodstock, Ga.
Krystal Michalski Salon Lujon and Day Spa Fullerton, Ca.
Stefano Gallitelli Dino Haute Coiffure Assuncion, Paraguay
Pjeter Nuculaj 6 Salon Birmingham, Mi.
Dawson Sherman TONI&GUYFashion Island Newport Beach, Ca. 25
Demi Walsh THEORY Hair Design Scottsdale, Az.
Based in the SoHo district of NYC, TIGI® Academy is more than a space for education. It is a world of opportunity that keeps the art of hairdressing fun, alive and technical with a balance of expression and invention.
TIGI Academy hosts FASHION WEEK KICK OFF ®
Fashion Week AW 2014 kicked off early with “The-Private-Client” event hosted by TIGI® SoHo Academy in participation with Cesar Galindo. Jewelry from “Juelr”, clothes by Marta Scarampi, bathing suits, leather goods, mimosas and more. After meeting the designers and admiring their creations, guests were invited to have a 360° Image Consultation. Bisous NYC correspondent, Barbara Schinazi, was “more than happy to sacrifice herself to the styling makeover gods” and said “We spoke about a myriad of things from wardrobe essentials, to lifestyle maintenance and about women reaching a confidence through style, makeup and hairstyles.”
TIGI® Classic Cutting en Español Two groups of twenty hairdressers from the LATAM territory will visit the NY TIGI® Academy in August and September to attend a TIGI® Classic Cutting Seminar. The four day course will be in English with TIGI® Educators, Ivan Rico and Joel Torres translating in Spanish. Additional spots have been opened in both classes. To inquire about this class and other Academy classes contact the NY Academy, 212.702.9771. Dos grupos de estilistas de América Latina visitarán la Academia TIGI® de NY en Agosto y Septiembre para asistir a un Seminario de corte TIGI® Classic. El curso de cuatro días será en inglés con traducción en español por parte de Iván Rico y Joel Torres, educadores de TIGI® para LATAM. Aún existen algunos puestos para ambas clases así que pueden solicitar información en la Academia de NY, tel. 212.702.9771.
IvAn Rico
Joel Torres
Course dates: August 4-7, 2014 September 22 - 25, 2014
*Students will experience demonstrations on live models of varying lengths and textures followed by hands-on workshops on male mannequin heads.
For NY Academy Course Inquiries - 212.702.9771 26
ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS TRANSITION CUTTING AND COLOUR
MEN’S Focus
This 2 day course is designed to give students insight into the latest cutting techniques and current trends for today’s modern man. With a focus on salon viable techniques, students will learn the essentials of men’s hair cutting. Emphasis is placed on scissor over comb, clipper cutting, texturizing, thinning scissor, razor cutting and the styling and finishing techniques utilized in men’s grooming. Students will experience demonstrations on live models of varying lengths and textures followed by hands-on workshops on male mannequin heads.
The objective of this transitional course is to enable students to experience both cut and colour through live demonstration. The overall emphasis is to look at innovative ways to create timeless, salon-viable work. Focus is placed on perfecting cutting techniques through personalizing and texturizing with complimentary colouring techniques and colour placement. The aim of the course is to help students enhance skills, taking their work to a higher level. During the afternoon workshop students work on mannequin heads and have the option of focusing on cut or colour.
TIGI® CLASSIC CUTTING
Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.
TIGI® CLASSIC COLOUR
This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.
GRADUATION SKILLS
The purpose of this Graduation Skills course is to master one of the most difficult and technical concepts in haircutting: Graduation. Students start the course learning the methodology, terminology & the basic techniques used to simplify and understand Graduation. Video presentations are used to clarify and reinforce the information presented and expert technical breakdown of the concept of Graduation is followed by hands-on workshops on TIGI® mannequin heads.
CREATIVE CONSULTATION
This Creative Consultation course has a totally original and individual approach to growing your colour business through creative thinking and fashion knowledge. As a result, you can work creatively while also providing opportunities to up-sell colour and build client loyalty. TIGI®’s unique concept of creatively blending hair analysis and identifying fashion tribes, provides descriptive language and explains in-depth complexion analysis to upgrade customer service and give clients a highly personal salon experience. Gain knowledge in how to best communicate with their clientele in a creative way that will lead to up-sell of colour, client loyalty and a chance to work creatively every day.
CREATIVE CUTTING AND COLOUR
The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team. Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love. Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.
course calendar MAY2014
JUNE2014
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
27
28
29
30
1
2
3
Classic Colour and Classic Cutting (Academy)
4 11 MOTHER’S DAY
18 25
5
Men’s focus (learning Lab)
6
Creative Cutting and Colour (ACADEMY)
12
13
Transition Cutting and Colour (LEARNING LAB)
20
Transition Cutting and Colour (ACADEMY)
26
MEMORIAL DAY
27
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
1
2
3
4
5
6
7
9
10
11
12
13
14
18
19
20
21
25
26
27
28
2
3
4
5
Premiere ORLANDO
7 14
8 15
9 16
10
8
17
15
Creative Cutting and Colour (ACADEMY)
19
SUNDAY
FATHER’S DAY
21 28
22 29
23 30
24
22
31
29
Premiere ORLANDO
Classic Colour and Classic Cutting (Academy and Learning Lab)
16
17
Creative Consultation Graduation Skills (ACADEMY)
23
24
Creative Cutting and Colour (ACADEMY)
30
1
Creative Cutting and Colour (ACADEMY AND LEARNING LAB)
For US Learning Lab Course Inquiries - 1.800.269.8596 27
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