May/June 14' Trends - DIRECT by Danielle Cornett

速

TIGI trends

4 new Vibrant Violets

introducing

volume 42 MAY / JUNE 2014 tigiprofessional.com

Purple Reigns!

premiereorlando

T E A M F O C U S

International Beauty Event

Desiree Bargiel

TIGI® Talent Hairdresser Las Vegas, NV Master Stylist and TIGI® Talent Hairdresser, Desiree Bargiel, has been in the industry for 14 years and is inspired by current trends, her clients, and a drive to be creative and challenge herself. When asked what drew her to TIGI® in the first place, Desiree said, “The education. There were TIGI® stylists who taught at my salon, and they knew more, explained things, could answer my questions and had amazing clients who couldn’t wait to get their hair done. I wanted that!” Over the years, she has had a hand in several events with TIGI®, including New York Fashion Week, Miami Fashion Week, World Release 2013, BTC Color Show, Hair Reborn™ Education Team and more.

Joel Torres

TIGI® Talent Hairdresser Miami, FL A native of Puerto Rico, Joel Torres knew that he wanted to be a hairdresser when he was a young kid, and started cutting all of his neighbors’ hair after school. Now, Joel has been in the industry for 18 years and finds inspiration in fashion, magazines, art, music and traveling. Joel is constantly on the go and spreading the TIGI® message. Since moving to Miami, Joel has worked on several editorial pieces for prestigious magazines including Vogue, Italian Vogue and Harper’s Bazaar. He is a regular on the TIGI® show circuit and the New York Fashion Week team.

May 31-June 2

Orlando/Orange County Convention Center Orlando Join TIGI® at Premiere for amazing TIGI® Education on the Main Stage and at our booth stage throughout the show. Take advantage of our fantastic deals at the TIGI® booth and VIP room. Be there to watch Nick Irwin, Christel Lundqvist and the TIGI® International Creative Team, including the TIGI® New York Academy Team, recreate some of the latest styles they created at NY, London, Milan and Paris Fashion Weeks. Don’t miss the reveal of the very first Inspirational Youth Americas’ winner on Monday the 2nd with an enlightening presentation sure to wow!

THE new TIGI B2B Site is up and RUNNING OR launching in

B2B benefits:

• Browse and shop for products • View your order and invoice history • Create shopping list • View MSDS and PK sheets

your area soon! Please contact your sales person about registration.

E D U C AT I O N

P O R T AL Introducing learnabouttigi.com

Now you will be able to review product knowledge courses online, test your TIGI® facts and even get discounted products as prizes for completing courses! This is a fantastic opportunity to refresh your knowledge of TIGI® products and learn more about our offerings. Be more confident selling the products in your salon and take retail sales to the next level.

Here’s how it works: • Stylists register FREE • Complete short, fun online training courses • Earn exclusive discounts • Become TIGI® experts

visit www.learnabouttigi.com

TIGI

you part

A new level in salon loyalty.

Are of the

InCrowd?

Receive one TIGI ® InCrowd rewards point per dollar spent through participating distributors, as well as bonus points on quarterly bonus product line purchases. InCrowd points can be redeemed for tween shampoos and conditioners or the latest tools from TIGI ®PRO to keep your backbar business boomin’ and your styles flawless. Or maintain cutting edge techniques by using your InCrowd rewards points toward classes at the New York Academy, Dallas Learning Lab or In-salon education. For full program details, please see your TIGI ® Specialist or email supportsalons@tigihaircare.com. Bonus points for May/June = copyright©olour ™ and Bed Head ®.

TIGI CENTER STAGE SALONS ®

Brown & DeLine Salon Ann Arbor, MI The Brown & DeLine experience begins with their ‘It’s all about you’ philosophy. This salon has a notable team with an impeccable desire to excel each and every day. Salon owner, Cathy Brown-Issel, opened Brown & DeLine in 1995 and has received countless achievements including being named a Salon Today Top 200 Salon for the past six years. Brown-Issel feels that “TIGI® has provided numerous education opportunities and experiences that were once in a lifetime experiences.” Several of the stylists at Brown & DeLine have traveled to NYC and Dallas for inspiring education classes as well as to London for World Release in June of 2013. The Brown & DeLine staff has also been pleased to host Nick Irwin and Christopher Catanese for in-salon cutting and styling classes.

Sharkey’s HAIR IT IS Belmont, CA Sharkey’s HAIR IT IS has great stylists equipped with a strong educational foundation. “Our stylists continue their professional development with courses from TIGI®, which enable them to deliver the results that clients are looking for,” declare salon owners, Rose Clinton and Tim Wei. Sharkey’s opened in 2013 and carries Bed Head®, B for Men™, Catwalk® and TIGI® copyright©olour™ products. This salon caters to men, women and children and is truly a unique and pleasant experience. Sharkey’s provides custom tailored haircutting, styling and precision colour services as well as car chairs for kids, an X-box lounge, glamour lounge and glamorous birthday parties. Sharkey’s stylists apply their knowledge and extensive education to every client developing long-lasting connections. They’re also a key part of their community and partner with local schools by donating glamour parties for fundraising events.

Refine Hair Studio Covina, CA Salon owners, Marlene Ortiz and Hector Lopez, along with the stylists at Refine Hair Studio, are always a step ahead of hair innovation by incorporating TIGI® Culture and Education into their salon. “TIGI®’s culture and education help us provide our clientele the best and latest trends in colour, cuts and styling,” state Ortiz and Lopez. After only opening in the past year Refine Hair Studio has excelled in sales on Hair Reborn™ and TIGI® copyright©olor™. Though this salon is newer to its geographic area, the talent is undeniable with a mix of master stylists and young creative talent that bleed passion and creativity.

TIGI @ ®

The BOOTH

The TIGI® Booth was buzzing with incredible deals, education and merchandise to brag about. Our exceptionally trained educators gave sneak peeks of what our Academy and Learning Lab have to offer, along with step-by-step guides on how to get the looks with their own personal spin and industry knowledge. Customers and on-lookers left the TIGI® booth with a fresh outlook on the latest trends and knowledge of our iconic products and education. The booth also showcased our inspirational partnership with Children With Hair Loss. TIGI® has worked closely with them over the years, and with the success of the partnership now have the incredible opportunity to reach out and help the kids at St. Jude Children’s Hospital. Each and every child receives a free wig yearly without any cost to the family. TIGI® would love to spread the word to every salon to help and participate in donating to Children With Hair Loss.

Main Stage

Nick Irwin and the International Creative Team recently wrapped up a top notch performance during the ABS Chicago trade show on Main Stage. Attendees were treated to education, inspiration and a look into the minds of the industry’s top hairdressing talent. During the performance the team showcased top looks from the Academy and Masterbrand Collections with precise cuts and vibrant, trendsetting colour. As a grand finale for the show, the team displayed their Avant Garde creativity and hard work from 2014 Mercedes Benz Fashion Weeks. The looks were from the shows seen at Ruffian, Mara Hoffman, The Blonds and Mark Fast. 4

Behind the Chair hosted Sunday evening’s soiree for the ever anticipated Stylist Choice Awards. TIGI® took home the awards for cult favorites all the way up to new innovation products, the winners belong to…

Favorite Dry Shampoo: TIGI® ROCKAHOLIC™ DIRTY SECRET™ Favorite New Styling Product: BED HEAD® ON THE REBOUND™ Favorite Cosmetic Line: TIGI® COSMETICS Nick Irwin, Global Creative Director, did an onstage demonstration bringing the catwalk looks of Mercedes Benz Fashion Weeks front and center for all the industry’s who’s who to admire. But, TIGI® didn’t stop there. Our very own Global Creative Team had the honor of presenting awards during the show: Nick Irwin, Global Creative Director Christel Lundqvist, Global Technical Director Thomas Osborn, US Creative Director Richy Kandasamy, US Technical Creative Director Mitchel Wilson, Learning Lab Creative Director (Stylist to Mary Rector, behindthechair.com) Julie Pope, TIGI® Cosmetics Ambassador (Make-up artist to Mary Rector, behindthechair.com) 5

introducing

4 new

intense Violet shades Discover our new Gloss & Creative Shades created for: - Intense true violet tones in the hair - Creative intermixing from dark to light levels - Up to 4 levels of lift - Up to 100% coverage

creative

GLOSS

33/22 33VV

55/22 55VV

33/22 33VV

55/22 55VV

intense violet dark brown

intense violet light brown

intense violet dark brown

intense violet light brown

Developed on a level 3 with major and minor tones of violet, to create an intense cool violet result. Having an intense violet on a dark level will allow clients with darker natural hair to experience vibrancy of tone which is often a challenge. Up to 4 levels of lift.

Developed on a level 5 with major and minor tones of violet, to create an intense cool violet result.

Developed on a level 3 with major and minor tones of violet, to create an intense cool violet result. This demi-permanent shade will allow clients to experience lower commitment intense colour. Also ideal for refreshing 33/22 creative on hair lengths and ends.

Developed on a level 5 with major and minor tones of violet, to create an intense cool violet result. This demi-permanent shade will allow clients to experience lower commitment intense colour. Also ideal for refreshing 55/22 creative on hair lengths and ends.

Up to 100% coverage*

Up to 4 levels of lift Up to 100% coverage*

Up to 75% coverage*

*When intermixed with 20vol/6%

For optimal coverage, intermix 1 part fashion shade with 1 part corresponding natural shade. Up to 100% coverage* 6

. t i t n e v n i intensify

own it. it.

introducing

4 new

intense Violet shades

creative

GLOSS

33/22 33VV

55/22 55VV

33/22 33VV

55/22 55VV

available in june

VIBRANT VIOLETS CREATIVE KIT DIRECT EXCLUSIVE Perfect your summer pastels by pairing our new violet shades with Mix Master 00/ Clear! Purchase 2 of each NEW TIGI® copyright©olour™ Violet shade, receive (2) Mix Master Clear, 20 Volume Activator, 8.5 Volume Activator, Shade Selector/ Technique Guide and Creative Summer Formula Card FREE! VIBRANT VIOLETS CREATIVE KIT INCLUDES 2 TIGI® copyright©olour™ MIX MASTER 00/ CLEAR 2 TIGI® copyright©olour™ CREATIVE 33/22 INTENSE VIOLET DARK BROWN 2 TIGI® copyright©olour™ CREATIVE 55/22 INTENSE VIOLET LIGHT BROWN 2 TIGI® copyright©olour™ GLOSS 33/22 INTENSE VIOLET DARK BROWN 2 TIGI® copyright©olour™ GLOSS 55/22 INTENSE VIOLET LIGHT BROWN 1 TIGI® copyright©olour™ ACTIVATOR 20 VOL 1 TIGI® copyright©olour™ ACTIVATOR 8.5 VOL 1 2014 VIOLET SHADE SELECTOR AND TECHNIQUE GUIDE 1 SUMMER PASTELS GET THE LOOK FORMULA CARD Item# 611099 UPC# 615908956450 Salon Price: $49.99 Salon Value: $82.50 Salon Savings: $32.51 Price Per Piece: $3.57

TREND FORECAST SPRING/SUMMER 2014 - ARTISAN For the launch of the new intense violets, the TIGI® Creative Team have identified the Artisan Trend, expressing fashion with a “Soul”. The inspiration of this nature and ethnic trend meeting modern design allows the colourist to translate the trend into strong, bold colours. The resulting palette ranges from strong blacks with accents of poppy to orange, fuschia, plum, violets and deep denim. To work the trend techniques, include colour blocking and all-over colours.

Pantone 255 U

Pantone 289 U

Pantone 221 U

Pantone 511 C

new new

Additional creative formulas to try….

Intermixing TIGI® copyright©olour™ creative 33/22 and 55/22 are fully intermixable with the rest of TIGI® copyright©olour™ shade range; creative, gloss, lift and mix master. There are many ways to intermix the new shades to optimize formulas and create tones from deep intense aubergines through to dusky damsen and pastel lilacs.

Intermixing ™ creative 33/22 and 55/22 are fully intermixable with the rest of TIGI® TIGI® copyright©olour Intermixing with creative Intermixing copyright©olour™ shade range; creative, gloss, lift and mix master. There are many ways to intermix ®create an alternative ™ To or level for your violet TIGI copyright©olour creative 33/22 andcreate 55/22 are fully intermixable with the formulation, rest ofthrough TIGI® to try the new shades to optimise formulastone and tones from deep intense aubergines ™ copyright©olour shade range; gloss, lift and mix master.shades. There are many ways to intermix damsen and pastel lilacs.creative, duskynew the creative 55/22 with other creative the new shades to optimise formulas and create tones from deep intense aubergines through to EXAMPLE: damsen andcreative pastel lilacs. dusky Intermixing with

intermixing

® ™ Intermix creative To create an equal alternativeparts tone or of levelTIGI for your copyright©olour violet formulation, try intermixing the new 33/22 creative and 55/22 to Intermixing with creative creativeshades. 55/22 with other achieve a 44/22 result. To create an alternative tone or level for your violet formulation, try intermixing the new creative EXAMPLE:

® 55/22 with other creative shades. Intermix equal parts of TIGI copyright©olour™ creative 33/22 and 55/22 to achieve a 44/22 result. EXAMPLE: ™ Intermixed Intermix equal parts of TIGI® copyright©olour creative 33/22 and 55/22 to achieve a 44/22 result.

33/22 alone 33/22 alone

½ 33/22 + ½ 55/22 = creative 44/22 ½ 33/22 + ½ 55/22 = creative 44/22

55/22 alone 55/22 alone

55/22 alone

¾ 55/22 + ¼ 77/66

½ 55/22 + ½ 77/66

¼ 55/22 + ¾ 77/66 ¼ 55/22 + ¾ 77/66

Intermixing with mix master Intermixing with master Mix master can be added intomix any formula to add a more concentrated tonal affect. EXAMPLE: creative 10/21can be added ¾into creative 5/6 formula to add a more Mix¾ master any + + master /1 blue to create a cooler violet with hint ® ™ Try intermixing with TIGI copyright©olour mix ¼ creative 55/22 concentrated tonal affect.¼ creative 33/22 of blue.

EXAMPLE:

Intermixing with mix master Try intermixing with TIGI® copyright©olour™ mix master /1 blue Mix master can be added into any formula to add a more concentrated tonal affect. create a cooler violet with a hint of blue. EXAMPLE: Try intermixing with TIGI® copyright©olour™ mix master /1 blue to create a cooler violet with hint of blue. ¾ mix master /1

TOP TIP:

Or introduce, 55/66 or 77/66 to create a red violet result.

½ 55/22 + ½ 77/66

¾ creative 5/6 + ¼ creative 33/22

TOP TIP: 1. When lightening from a dark base add up to 12g mix master +00/ to the formulation to achieve an additional shift and the appearance of a brighter result. Mix master can be added into ¾ mix master /1 any formulation up to 12g without affecting the mixing ratio, if over 12g is added this must be + ¼ creative within 55/22 the mixing ratio. reflected

Or introduce, 55/66 or 77/66 to create a red violet result.

¾ 55/22 + ¼ 77/66

¾ creative 10/21 + ¼ creative 55/22

+ ¼ creative 55/22

Or introduce, 55/66 or 77/66 to create a red violet result.

55/22 alone

Additional creative formulas to try….

77/66 alone 77/66 alone

Intermixing with gloss TOP TIP: Achieve iridescent shine a demi-permanent gloss shade to the formula. This can either 1. When lightening frombya adding dark base add up to 12g mix master +00/ to the formulation to achieve be the shade to keep aofpure violet tone, alternative shades to addinto subtle an corresponding additional shiftgloss and the appearance a brighter result.orMix master can be added When lightening from a dark base add up to 12g mix master +00/ tonalany highlights. formulation up to 12g without affecting the mixing ratio, if over 12g is added this must be NOTE: to the formulation toratio. achieve the appearance of a brighter result. If reflected within the mixing The higher the percentage of gloss shade within the formula, the fewer levels of lift achievable and over of Mix Master is added this must be reﬂected within the the shade will become. the less12g ‘permanent’ Intermixing with gloss mixing ratio.shine by adding a demi-permanent gloss shade to the formula. This can either Achieve iridescent be the corresponding gloss shade to keep a pure violet tone, or alternative shades to add subtle tonal highlights. Intermixing with gloss NOTE: The higher theiridescent percentage of gloss shade the formula, the fewer levels of lift achievable Achieve shine bywithin adding a demi-permanent gloss and shade the less ‘permanent’ the shade will become.

to the formula.

The more intense red shade added, the more the red tone will become visible. Intermixing with a lighter shade will also create a shift in level the The more intense moretothe tone will become more red the shade lighter added, shade isthe added thered formula. visible. Intermixing with a lighter shade will also create a shift in level the more the shade lighter shade is addedthe to themore formula.the red tone more intense red added,

NOTE: The higher the percentage of gloss shade within the formula, the fewer levels of lift achievable.

The will become visible. Intermixing with a lighter shade will also create a lighter shift in level. 8

spring trends

From the Catwalk to the Sidewalk, translating backstage catwalk trends into wearable styles for everyday.

ALTER EGO ------------------------------------------------------------------------Hair: Be whoever you want to be this season, with the transformative powers of hair and make-up on the catwalks. Whether it was rebellious, gothic warriors at Mark Fast, intergalactic Marilyn Monroes at The Blonds or tough, woodland nymphs at Zane Beyne, the key to this look is your imagination. Create a mood or a character and let your hair styling follow. As seen at: Mark Fast, John Richmond, Iris Van Herpen, The Blonds, Zana Bayne Hair Colour: Hair colour is used to express mood and feelings, so an excellent accessory for the alter ego trend colour mood is expressive, clever and sharp with a high fashion edge. Colour Palette: The palette is simple but effective ranging from hues such as deep raven black, porcelain white, iridescent sand and magenta red. The placement of colour is also simple but effective with an all over block colour approach or two tone techniques to emphasize the character of the woman. Spotlight products to use to achieve this trend: Catwalk® Transforming Dry Shampoo Catwalk® Work It Hairspray Catwalk® Salt Spray

UPTOWN GIRL

-----------------------------------------------------------------------------------------------Hair: The Uptown girl has been given a free-spirited makeover for the new season. Carefree, sophisticated and groomed to perfection, she has a rebellious edge. The key nuances? A clean and pretty parting, messed up texture and lengths tucked away for the finishing cool touch. These are good girls, gone bad. As seen at: Alice & Olivia, Jonathan Simkhai, Osman, Antipodium, Ruffian Hair Colour: This colour trend emphasizes maximum tone and shine quality. It’s delicate, elegant and looks expensive. The technique is tailor-made to suit the hairstyle fashionstyle. This is a hair trend that works for tone on tone blondes, seamless blends for brunettes and a new and softer approach to the Novola technique, (formerly ombre). Colour Palette: The Uptown Girl’s palette is pretty and sophisticated with colours ranging from blondes to brunettes using hues such as jasmine white, rose-milk, elderflower, liquid metallic-blonde, Cocoapowder, malt-chocolate, Maplewood and deep leather brown. Spotlight products to use to achieve this trend: Catwalk® Haute Iron™ Spray Catwalk® Work It Hairspray Catwalk® Root Boost®

Bed Head Colour Care KILLER FACTS: ®

Get to know TIGI ’s latest and greatest! dumb blonde™ toning PROTECTION SPRAY ®

First professional hair product that encompasses: 1.

Protein Booster Technology to repair damaged proteins

Heat Protection to defend vulnerable hair

3. Purple toning pigment to brighten blonde hair and combat brassiness

RETAIL: 125 ml / 4.23 fl. oz

4. Detangling

Protein Booster Technology penetrates to the hair cortex to reconstruct damaged proteins

Salon Price: $9.00 Retail Price: $17.99 Item#140478 UPC#615908423907

Smoothing & Shine

dumb blonde™ purple toning shampoo 1. Specially created purple toning pigment to brighten blonde hair and combat brassiness

Rough Cuticle

Opposites

2. Best in class shampoo technology which means none of the functionality is lost with addition of toners

RETAIL: 400 ml / 13.5 fl. oz

3. Gives a big bonus boost of shine which can often be lacking in blonde hair

Salon Price: $9.00 Retail Price: $17.99 Item#300315 UPC#615908423914

Smooth Cuticle

colour goddess™ miracle treatment mask 1. Luxurious, rich and buttery formula that denotes intense moisturization and nourishment 2. Unique blend of 2 oils and ProVitamin B5 to ensure optimal vibrancy and colour depth

Hair colour is retained longer when hair is intensely nourished with a smoothed cuticle. 10

3. Best in class treatment technology which won’t weigh hair down

RETAIL: 200 g / 7.05 oz. Salon Price: $9.50 Retail Price: $18.99 Item#140479 UPC#615908423921

BACKBAR: 580 g / 20.46 oz Salon Price: $18.00 Item#140480 UPC#615908423938

PROMOTIONS BED HEAD®

Tone It Down, Blondie

Buy Dumb Blonde™ Purple Shampoo 13.5 oz and Toning Protection Spray 4.23 oz for a special price! (to the salon and retail client)

Item# 610909 UPC# 615908958317 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$12.09 $18.00 $5.91 / 33% $6.05 $21.99 $35.98

Kissed by a Goddess

Buy Colour Goddess™ Shampoo 13.5 oz and Colour Goddess™ Mask 7.05 oz for a special price! (to the salon and retail client)

Item# 610910 UPC# 615908958300 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$12.64 $17.50 $4.86 / 28% $6.32 $22.99 $34.98

PROMOTIONS BED HEAD®

Double Shot of Manipulator™

Party Hardy

Buy one Manipulator™ 2 oz, get one FREE!

Buy After Party™ 3.4 oz, get MINI Hard Head™ Hairspray 3 oz FREE!

(to the salon and retail client)

Item# 610772 UPC# 615908958997 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

(to the salon and retail client)

Item# 610773 UPC# 615908958980

$10.00 $21.00 $11.00 / 52% $5.00 $19.99 $41.98

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$10.50 $16.00 $5.50 / 34% $5.25 $20.99 $31.98

Talk Is Cheap

Buy Small Talk™ 8 oz, get a MINI Masterpiece™ 2.2 oz Hairspray FREE! (to the retail client)

Item# 610776 UPC# 615908958959 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

Get A Lil’ Bit

$10.44 $15.00 $4.56 / 30% $5.22 $18.99 $29.98

Strong Talkin’

Buy Hard To Get 1.5 oz, get MINI Resurrection Shampoo 2.54 oz and Conditioner 2.54 oz for a special price.

Buy Elasticate™ Shampoo 8.45 oz and Conditioner 6.76 oz, get MINI Small Talk™ 4.2 oz FREE!

Item# 610779 UPC# 615908958928

Item# 610781 UPC# 615908958904

™

(to the salon and retail client)

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$12.64 $19.00 $6.36 / 33% $4.21 $22.99 $37.97

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$14.80 $20.00 $5.20 / 26% $4.93 $26.90 $39.97

PROMOTIONS COSMETICS

Last Call

Love Affair

The Quad Squad

Buy TIGI® Cosmetics High Density Quad Eyeshadows in Last Call, Love Affair, Lush and Posh for 50% off! (to the salon and retail client) Item# 610787 UPC# 615908958775

Pass along this savings to the retail client and offer the Quads buy 1, get 1 free. Each box will be labeled with the offer sticker and a tent card will also be provided to communicate the savings. Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

Lush

$34.00 $68.00 $34.00 / 50% $8.50 $136.00

Posh

NY Fashion Week Glowing summer make-up looks Summer is (almost) officially here and it’s time to retire those vamp lips and dark eyes to embrace your sun-kissed side. When clients opt for brighter patterns and funky hair accessories, sometimes it’s best to encourage they pair them with a more subtle makeup look... Let’s not try and replicate these beautiful neon palettes with your clothes and makeup, ok?

On to getting that flawless, bright and dewy look with your favorite TIGI® Cosmetics products… -Dampen a disposable sponge and use with Satin Liquid Foundation for the ultimate dewy finish -Incorporate the lighter neutral tones from the Love Affair Quad Eyeshadow for a less is more approach to making the eyes pop -Use the lighter gold eyeshadow tone from the Posh Quad for highlighting -Glow Blush in Awaken or Brilliant adds the perfect radiance for Spring/Summer -Reach for the happier, pink or orange toned lip shades like Maui or Miami Lip Crème or the Decadent Lipstick in Splendor. A beautifully bold summer lip can be achieved using Finesse Lipstick and over-glazing with any of our yummy Candy Fixations Luxe Lipglosses! 13

PROMOTIONS

Bed Head® Man Up Display

Buy 5 Up Front Gel-Pomade 3.35 oz, 5 Matte Separation™ Workable Wax 2.66 oz, 5 Manipulator™ 2 oz and 5 Bed Head® Sticks 2.7 oz for a special price, and get the display and headercard FREE! (to the salon)

Item# 610785 UPC# 615908958782 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$150.00 $189.90 $39.90 / 21% $7.50 $379.60

c o l l e ct i o n

Step By Step Stylist: Kieron Webb

Step 1

Step 2

Step 3

Step 4

Step 5a

Step 5b

Step 6

Step 7

Step 8

Step 9

Step 10

Step 11

Using Small Talk™ as a cutting agent, apply to the hair before taking two curved diagonal back sections from the high point of recession to below the crown.

Now remove weight from the top. Pivot around the crown and point-cut square to the head-shape at a high elevation.

Commencing the cut at the sides, work with diagonal back sections. Comb and elevate the hair to 90º and blunt-cut at one finger’s depth to remove weight.

From the ear forwards continue the layering process, working with horizontal sections.

Continue the same process towards the center back. Note the hand and body position and repeat the same technique on the other side.

The last sections on both sides of the head are overdirected back to maintain length through the fringe.

After blow drying the underneath area, detail with thinning shears using a scissor-over comb technique.

Using the hands, blow dry the hair off the face.

At the top, comb the remaining hair downwards to the natural fall. Using a razor, reshape the interior length horizontally behind the ear at low elevation.

Using deep parallel pointcutting and channel cutting, detail and remove weight from the interior length.

Continue this process towards the side. To maintain length and fringe, work from shorter to longer in front of the ear.

Add further details to the top using parallel point-cutting and apply with Sugar Dust™ and Up Front™ to finish.

PROMOTIONS CATWALK®

Amp Up The Amplifier

Buy one Curls Rock™ Amplifier 5.07 oz, get one 50% off! (to the salon and retail client)

Item# 610782 UPC# 615908958898 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$12.48 $18.00 $5.52 / 31% $6.24 $24.95 $35.98

Bag Dimensions 8” w X 10” h

Session Success

Buy Session Series™ Salt Spray 9.13 oz and Your Highness® Shampoo 10.14 oz for a special price. Salon gets 1 FREE Catwalk® Retail Bag per promotion. (to the salon and retail client)

Item# 610783 UPC# 615908958881 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value: 16

$13.72 $18.48 $4.76 / 26% $6.86 $24.95 $36.94

S-factor™ Focus Deals Pass along the savings to retail clients Each case comes with a tent card

Experience the Luxury

SAVE 33%

Body Booster™

Creamy Molding Wax

Buy 4 Body Booster™ 6.76 oz, get 2 FREE!

Buy 4 Creamy Molding Wax 1.76 oz, get 2 FREE!

(to the salon) Item# 610797 UPC# 615908958867

(to the salon) Item# 610798 UPC# 615908958850

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$55.00 $82.50 $27.50 / 33% $9.17 $165.00

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

Papaya Leave-In Moisture Spray

Flat Iron Shine Spray™

Buy 4 Papaya Leave-In Moisture Spray 8.45 oz, get 2 FREE!

Buy 4 Flat Iron Shine Spray™ 4.23 oz, get 2 FREE!

(to the salon) Item# 610800 UPC# 615908958843

(to the salon) Item# 610799 UPC# 615908958683 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$59.00 $88.50 $29.50 / 33% $9.83 $177.00

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$65.00 $97.50 $32.50 / 33% $10.83 $195.00

$59.00 $88.50 $29.50 / 33% $9.83 $177.00

Silky Smooth™

Smoothing Lusterizer

Buy 4 Silky Smooth™ 8.45 oz, get 2 FREE!

Buy 4 Smoothing Lusterizer 6.76 oz, get 2 FREE!

(to the salon) Item# 610801 UPC# 615908958836 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

(to the salon) Item# 610802 UPC# 615908958829 $47.00 $70.50 $23.50 / 33% $7.83 $141.00

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

True Lasting Colour™ Hair Oil

Buy 4 True Lasting Colour™ Hair Oil 3.4 oz, get 2 FREE! (to the salon) Item# 610803 UPC# 615908958812 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$67.00 $100.50 $33.50 / 33% $11.17 $201.00

Vivacious™

Buy 4 Vivacious™ Hairspray 8.9 oz, get 2 FREE! (to the salon) Item# 610804 UPC# 615908958805

$73.00 $109.50 $36.50 / 33% $12.17 $219.00

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value: 17

$59.00 $88.50 $29.50 / 33% $9.83 $177.00

PROMOTIONS Lil’ Mini Bed Head® Display

Buy 5 travel size MINIs of Resurrection™ Shampoo 2.54 oz and Conditioner 2.54 oz, Manipulator™ 1 oz, Small Talk™ 4.2 oz, Hard Head™ Hairspray 3 oz and Masterpiece™ Hairspray 2.2 oz, and get the display and headercard FREE! (to the salon) Item# 610788 UPC# 615908958768 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$114.99 $140.00 $25.01 / 18% $3.83 $279.70

Don’t Meche With Me

Buy 1 Meche Strip pack, get 1 half off! (to the salon) Item# 610794 UPC# 615908958706 Salon Price: Salon Value: Salon Savings: Price Per Piece:

$27.00 $36.00 $9.00 / 25% $13.50

Custom TIGI Collapsible ®

Cooler Bag

Cool Off With Bed Head® Case Deal

Buy 12 Oh Bee Hive!™ Dry Shampoo 5 oz for a special price, get a custom TIGI® Cooler Bag FREE! (to the salon)

Item# 610952 UPC# 615908958751 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

Cooler DImensions 8 1/2” w X 9 1/4” h 18

$75.00 $114.00 $39.00 / 34% $6.25 $227.88

PROMOTIONS Open Stock Minis While supplies last.

The Flat Pack

Salons buy 6 Straighten Out™ Straightening Cream 4 oz, and get a MINI Flat Iron FREE! (to the salon) Item# 610792 UPC# 615908958720 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$57.00 $137.00 $80.00 / 58% $8.14 $113.94

Mini Resurrection™ Shampoo 2.54 oz Item# 300276 UPC# 615908419375 Salon Price: $4.00 Retail Price: $7.99

Mini Small Talk™ 4.2 oz Item# 140086 UPC# 615908407617 Salon Price: $5.00 Retail Price: $9.99

Mini Resurrection™ Conditioner 2.54 oz Item# 330276 UPC# 615908419382 Salon Price: $4.00 Retail Price: $7.99

Mini Hard Head™ Hairspray 3 oz Item# 140381 UPC# 615908961485 Salon Price: $5.00 Retail Price: $9.99

Mini Manipulator™ 1 oz Item# 140074 UPC# 615908407112 Salon Price: $5.00 Retail Price: $9.99

Mini Masterpiece™ Hairspray 2.2 oz Item# 140425 UPC# 615908961454 Salon Price: $5.00 Retail Price: $9.99

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$1,299.00 $2,274.00 $975.00 / 43% $5.28 $4,545.54

Masterbrand deal w/o Display

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$999.00 $1,285.00 $286.55 / 22% $7.24 $2,570.46

Masterbrand display Go on a journey and experience what the luxurious Hair Reborn™ Masterbrand display has to offer. An elegantly crafted display showcasing the essence of Resurgence, Serenity and Awakening. Top off your salon treatment with Style Treats to help enhance and polish your new ‘do. The luxurious display is sure to capture your clients’ attention and pull them towards the journey. The high end look and feel is breathtakingly captivating to new consumers and the reoccurring. Journey of Resurgence 12 Hydra-Synergy™ Shampoo 8.5 oz 12 Hydra-Synergy™ Conditioner 8.5 oz 12 Time Extend™ Moisture Lotion 6.76 oz 110 Resurgence Packettes Journey of Serenity 12 Sublime Smooth™ Shampoo 8.5 oz 12 Sublime Smooth™ Conditioner 8.5 oz 12 Smoothing Texture Refine Masque 5.5 oz 110 Serenity Packettes Journey of Awakening 12 Deep Restoration Shampoo 8.5 oz 12 Deep Restoration Conditioner 8.5 oz 12 Reparative Nocturnal Therapy™ 3.4 oz 110 Awakening Packettes Style Treats 12 Colour Protecting Conditioning Tonic 8.5 oz 12 Resurfacing Lusterizer™ 6.76 oz 12 Restorative Illuminoil™ 1.76 oz 12 Rebuilding Wax 1.76 oz 12 Texturizing Soufflé 4 oz 12 Flexible Finishing Hairspray 9 oz

Black Item# 611057

Backbar 1 Hydra-Synergy™ Shampoo 33.8 oz 1 hydra-Synergy™ Conditioner 33.8 oz 1 Sublime Smooth™ Shampoo 33.8 oz 1 Sublime Smooth™ Conditioner 33.8 oz 1 Deep Restoration Shampoo 33.8 oz 1 Deep Restoration Conditioner 33.8 oz 2 boxes Treatment of Moisture Balance 0.33 oz 2 boxes Treatment of Smoothing 0.33 oz 2 boxes Treatment of Restoration 0.33 oz Marketing Materials 40 Consumer Booklet 5 Quick Reference Guide 20 Prescription Booklet 1 Brand Book 1 Wall Image (Dimensions: 24” x 36”) Marketing Kit 5 Head Wraps 1 Eye Pillow 5 Treatment Combs 100 Retail Bags Displays 1 Masterbrand Display

Salon Price: Salon Value: Retail Value:

$3,800.00 $5,684.00 $6,300.00

To request information on the brand or qualification requirements to become a Hair Reborn™ salon, please contact your TIGI® Sales Specialist.

22 22

19.7” wide X 6’ tall X 19” deep

Trend Worthy Colour

Karine Herrin, a Master Stylist and Extension Expert at I’m Beautiful Salon in Salt Lake City, Utah, posted this photo of her client on INSTAGRAM, and Modernsalon.com liked it so much they posted it on their site. They loved the use of extensions for length and balayage for contrast and a soft ombre. Herrin used TIGI® copyright©olour™ to create this beautiful look and shares her formula and technique breakdown below. Congratulations Karine!

How to

STEP ONE: All regrowth, which was a natural level 7, was covered using TIGI® copyright©olour™ with 21 grams of 7/0 and 7 grams of 6/34 with TIGI®’s 8.5 volume cream developer. STEP TWO: Next, Karine used TIGI® True Light™ Lightener with TIGI®’s 20 volume cream developer in diagonal back foiled slices going up both sides of the head. STEP THREE: Allow to process under heat for 25 minutes. STEP FOUR: After rinsing out colour, while still at the shampoo bowl, Karine balayaged all the ends with True Light™ Lightener and 30 volume cream developer for about 15-20 minutes. STEP FIVE: After she was rinsed and dried, Karine put 1.5 rows of Natural Beaded Row Hair Extensions to add body and a little more length. She used Bohyme extension hair, colors 27 and 27/30. STEP SIX: The style was finished with a 1 inch curling iron. Products used: Hair Reborn™ Resurgence Shampoo and Conditioner, S-factor™ Smoothing Lusterizer, Catwalk® Haute Iron™ Spray and Catwalk® Session Series™ Finishing Hairspray 23

TIGI®’s Nic Pacaro with Karine Herrin and Salon Owner, Cori Davis Kahler

New York

FASHIONWEEK

TIGI Global Creative Director, Nick Irwin, and the US Session Team recently wrapped up an influential and exciting week of hair at the Mercedes Benz Fashion Week - Autumn/Winter 2014 in New York. Nick Irwin worked closely with some of the industry’s most creative and innovative designers, such as Mara Hoffman, The Blonds and Ruffian, to create sleek, chic and unique hairstyles to enhance each collection. From the feminine and delicate designs by Alon Livne to the bold and flamboyant silhouettes of Ruffian’s Glam Rock movement, fashionistas from around the world can look to Nick and the US Session Team’s work during the Autumn/Winter 2014 season for hair inspiration. ®

katie gallegher

parkchoonmoo

ruffian

alon livne 24

nonoo

tome

the blonds

mara hoffman

GET THE Look Mara Hoffman Fall/Winter 2014

Hair by Catwalk® by TIGI® Global Creative Director Nick Irwin Inspiration: Mara Hoffman’s Fall 2014 collection is inspired by the art, landscapes, textiles and jewelry of Northern Africa. Rugs of Morocco, camels in the Egyptian desert and Bedouin jewelry are references for this season’s aesthetic. Once again, Hoffman and Catwalk® by TIGI® Global Creative Director Nick Irwin paired up to develop an intricately effortless hair look that speaks perfectly to Hoffman’s confident, sultry, glamorous girl. Overall Look: A brave, ‘back to the desert’ braid

How-To: • Starting with clean, dry, straight hair, create a deep and clean side part on the left side. • Next, secure wefts of hair at back of head and sides to achieve desired thickness and length. • Work Catwalk® by TIGI® Strong Hold Mousse from roots to ends, using a round brush to blow dry smooth. • Begin to French braid the hair beginning at the nape, working your way into a three-plait braid through the ends. Secure with a small elastic and use a diffuser on low heat to set the wave. • Once set, gently remove the braid and work Catwalk® by TIGI® Session Series™ True Wax through the ends of the three individual sections of hair. • Using a three-plait technique, braid only the last couple of inches of hair and spray generously with Catwalk® by TIGI® Session Series Finishing Hairspray. • To finish, spray the small braid with a gold-colored hairspray.

Products Used: • Catwalk® by TIGI® Strong Hold Mousse • Catwalk® by TIGI® Session Series™ True Wax • Catwalk® by TIGI® Session Series™ Finishing Hairspray 25

TIGI PRESS ®

allure

marie claire

essense

seventeen

Bed Head® Sugar Shock™ Hair Bodifying Sugar Spray

Catwalk® Session Series™ Salt Spray

Bed Head® Straighten Out™

OK!

marie claire

Bed Head® Oh Bee Hive!™

star

Catwalk® Firm Hold Hairspray

Nick Irwin on Catwalk® by TIGI®

2014 TIGI® Americas held its Annual One Love Sales meeting February 27th - March 1st at the Sheraton Hotel in Downtown Dallas. The fun-filled, energetic meeting brought Americas’ Sales Specialists, District Directors and Sales VP’s together with the Global Brand Development and TIGI® Creative Team to discuss 2013 outcomes and share focused initiatives and brand innovations coming in 2014. There was a special fashion presentation by Global Creative Director Nick Irwin for styling and Global Technical Director Christel Lundqvist for haircolour. Anthony Mascolo brought the house down speaking about his continued commitment to the craft and artistry of hairdressing and his continued creative role in TIGI® product development, styling and imagery.

Bed Head® Superstar™ Queen for a Day Thickening Spray

TIGI hangin’ out at ®

SxSW in Austin

Bed Head by TIGI recently wrapped up its third year as major partner in a series of SXSW musical performances! ®

“Absolute Texas Live at SXSW Powered by Bed Head®” attendees were given rockin’ new hair do’s by some of TIGI®’s top international stylists and educators from around the globe. Follow Bed Head® on Instagram and #bedheadbackstage to see some of this summer’s hottest festival looks and exclusive backstage content! 27

TIGI

INSPIRATIONAL YOUTH 2014 The Making of Future TIGI Superstars ®

TIGI® Inspirational Youth has long established itself as one of the most respected and successful youth-training programs in the UK, and we are pleased to finally bring it to the Americas! With a focus on team building and the expansion of knowledge, creative development and presentation skills, the Inspirational Youth Team benefit from exposure to senior members of the prestigious TIGI® Creative Team, as well as mentoring from key people within TIGI®. The 2014 finalists have been picked, and traveled to London in April for an intense boot camp before the winner is announced on the runway at Premiere Orlando, on June 2, 2014. Please join us in congratulating the following finalists, and keep up to date with their journey on our TIGI® Professional Facebook Page.

THE 10

Finalists ARE... Nicholas Landay PR at Partners Mclean, Va.

Shelby Alejandro Wade Gordon Salon Amarillo, Tx.

Alyssa Bratton Andrew Marke Salon Rochester Hills, Mi.

Carly Rae Lawrenson Jessica Bosworth Harlow Salon Rogue Hair Studio Nashville, Tn. Woodstock, Ga.

Krystal Michalski Salon Lujon and Day Spa Fullerton, Ca.

Stefano Gallitelli Dino Haute Coiffure Assuncion, Paraguay

Pjeter Nuculaj 6 Salon Birmingham, Mi.

Dawson Sherman TONI&GUYFashion Island Newport Beach, Ca. 29

Demi Walsh THEORY Hair Design Scottsdale, Az.

Based in the SoHo district of NYC, TIGI® Academy is more than a space for education. It is a world of opportunity that keeps the art of hairdressing fun, alive and technical with a balance of expression and invention.

TIGI Academy hosts FASHION WEEK KICK OFF ®

Fashion Week AW 2014 kicked off early with “The-Private-Client” event hosted by TIGI® SoHo Academy in participation with Cesar Galindo. Jewelry from “Juelr”, clothes by Marta Scarampi, bathing suits, leather goods, mimosas and more. After meeting the designers and admiring their creations, guests were invited to have a 360° Image Consultation. Bisous NYC correspondent, Barbara Schinazi, was “more than happy to sacrifice herself to the styling makeover gods” and said “We spoke about a myriad of things from wardrobe essentials, to lifestyle maintenance and about women reaching a confidence through style, makeup and hairstyles.”

TIGI® Classic Cutting en Español Two groups of twenty hairdressers from the LATAM territory will visit the NY TIGI® Academy in August and September to attend a TIGI® Classic Cutting Seminar. The four day course will be in English with TIGI® Educators, Ivan Rico and Joel Torres translating in Spanish. Additional spots have been opened in both classes. To inquire about this class and other Academy classes contact the NY Academy, 212.702.9771. Dos grupos de estilistas de América Latina visitarán la Academia TIGI® de NY en Agosto y Septiembre para asistir a un Seminario de corte TIGI® Classic. El curso de cuatro días será en inglés con traducción en español por parte de Iván Rico y Joel Torres, educadores de TIGI® para LATAM. Aún existen algunos puestos para ambas clases así que pueden solicitar información en la Academia de NY, tel. 212.702.9771.

IvAn Rico

Joel Torres

Course dates: August 4-7, 2014 September 22 - 25, 2014

*Students will experience demonstrations on live models of varying lengths and textures followed by hands-on workshops on male mannequin heads.

For NY Academy Course Inquiries - 212.702.9771 30

ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS TRANSITION CUTTING AND COLOUR

MEN’S Focus

This 2 day course is designed to give students insight into the latest cutting techniques and current trends for today’s modern man. With a focus on salon viable techniques, students will learn the essentials of men’s hair cutting. Emphasis is placed on scissor over comb, clipper cutting, texturizing, thinning scissor, razor cutting and the styling and finishing techniques utilized in men’s grooming. Students will experience demonstrations on live models of varying lengths and textures followed by hands-on workshops on male mannequin heads.

The objective of this transitional course is to enable students to experience both cut and colour through live demonstration. The overall emphasis is to look at innovative ways to create timeless, salon-viable work. Focus is placed on perfecting cutting techniques through personalizing and texturizing with complimentary colouring techniques and colour placement. The aim of the course is to help students enhance skills, taking their work to a higher level. During the afternoon workshop students work on mannequin heads and have the option of focusing on cut or colour.

TIGI® CLASSIC CUTTING

Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.

TIGI® CLASSIC COLOUR

This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.

GRADUATION SKILLS

The purpose of this Graduation Skills course is to master one of the most difficult and technical concepts in haircutting: Graduation. Students start the course learning the methodology, terminology & the basic techniques used to simplify and understand Graduation. Video presentations are used to clarify and reinforce the information presented and expert technical breakdown of the concept of Graduation is followed by hands-on workshops on TIGI® mannequin heads.

CREATIVE CONSULTATION

This Creative Consultation course has a totally original and individual approach to growing your colour business through creative thinking and fashion knowledge. As a result, you can work creatively while also providing opportunities to up-sell colour and build client loyalty. TIGI®’s unique concept of creatively blending hair analysis and identifying fashion tribes, provides descriptive language and explains in-depth complexion analysis to upgrade customer service and give clients a highly personal salon experience. Gain knowledge in how to best communicate with their clientele in a creative way that will lead to up-sell of colour, client loyalty and a chance to work creatively every day.

CREATIVE CUTTING AND COLOUR

The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team. Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love. Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.

course calendar MAY2014

JUNE2014

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

Classic Colour and Classic Cutting (Academy)

4 11 MOTHER’S DAY

18 25

Men’s focus (learning Lab)

Creative Cutting and Colour (ACADEMY)

Transition Cutting and Colour (LEARNING LAB)

Transition Cutting and Colour (ACADEMY)

MEMORIAL DAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

Premiere ORLANDO

7 14

8 15

9 16

Creative Cutting and Colour (ACADEMY)

SUNDAY

FATHER’S DAY

21 28

22 29

23 30

Premiere ORLANDO

Classic Colour and Classic Cutting (Academy and Learning Lab)

Creative Consultation Graduation Skills (ACADEMY)

Creative Cutting and Colour (ACADEMY)

Creative Cutting and Colour (ACADEMY AND LEARNING LAB)

For US Learning Lab Course Inquiries - 1.800.269.8596 31

Session stylists at fashion shows are paid to use certain hair care brands. But they all know that Superstar™ Queen for a Day creates amazing volume and body so they use it anonymously. So come on stylists take the tape off . And get the Queen out of hiding. — Become a TIGI® Stockist www.bedhead.com — bedheadbytigi @tigicreatives bedheadbytigi bedheadbytigi

SOY INK LOGO

tigiprofessional.com

DIR