S/O 14' TIGI Trends- Direct

Page 1

TIGI trends volume 44 SEPTEMBER / OCTOBER 2014 tigiprofessional.com


T E A M F O C U S

COLOUR 2014 September 15-16th Christel Lundqvist

“I was once told that if you really love what you are doing, you will never work a day in your life. I truly believe this is what happened to me.” Growing up, Jacqueline Bernard always had a passion for style, fashion and creativity. Spending time in her father’s salons at a very young age, she was able to see firsthand that what happened there went a lot deeper than just a haircut. It was the total experience - not only making the client look their best but also feel their best. At the age of 22, Jacqueline was runner-up for Michigan Hairdresser of the Year and won Tiffany Awards for both hair colour and editorial. Through much hard work and dedication, she was awarded Michigan’s Hair Colorist of the Year in 2009 and then the Tiffany Award for Formal Hair the following year. Jacqueline is honored to be one of the prestigious TIGI® Talent Team, and is thrilled for the opportunities it has afforded her – educating in salons and on stage across the nation and working on the TIGI® Session Team at New York Fashion Week.

TIGI® Talent Cosmetics Artist Portland, OR

ROBERT BANYAGA

RICHY KANDASAMY

Caprice Hammon

Don’t miss Christel Lundqvist, Ricky Kandasamy and Robert Banyaga on stage at the Behindthechair.com: Color, Cut & Style show.

TIGI® Talent Hairdresser Macomb, MI

Jacqueline Bernard

New Orleans, LA

Caprice Hammon first discovered her love of the beauty industry while studying photography at Columbia College in Chicago. While assisting at a photo shoot, she stepped in to fill the role of make-up artist and immediately she was hooked. Today she is a stylist in Portland, Oregon, and a TIGI® Talent Cosmetics Artist. She finds inspiration in fashion, following trends and different elements, eras, textures and genres depending on what she is working on. She thrives on education, building relationships and creating art through the mediums of hair and make-up. Caprice’s advice to young stylists: “Never give up. Always be willing to be a student, stay humble, connected and inspired. Build a portfolio and change it up every year. Work with as many other artists as possible.”

Check out the new

B2B benefits:

TIGI B2B Site!

• Browse and shop for products • Create shopping list • View your entire order and invoice history • View UPC codes, MSDS and PK sheets

®

Please contact your sales person or

salonstoresupport@tigihaircare.com

for more information.

E D U C AT I O N

P O R T A L Introducing learnabouttigi.com

Now you will be able to review product knowledge courses online, test your TIGI® facts and even get discounted products as prizes for completing courses! This is a fantastic opportunity to refresh your knowledge of TIGI® products and learn more about our offerings. Be more confident selling the products in your salon and take retail sales to the next level.

Here’s how it works: • Stylists register FREE • Complete short, fun online training courses • Earn exclusive discounts • Become TIGI® experts

visit www.learnabouttigi.com

TIGI

you part

®

A new level in salon loyalty.

Are of the

InCrowd?

Do you like free stuff?

Earn points every quarter on products you’re already buying AND bonus points on specific brands by signing up for TIGI® InCrowd! With TIGI® InCrowd, you can keep your backbar business boomin’, get the latest tools from TIGI®PRO and cash in points for classes at the TIGI® NY Academy or Dallas Learning Lab. You’re already buying from us. Why not get FREE stuff out of it? • Bonus points for September - TIGI® copyright©olour™ and Catwalk® • Bonus points for October - TIGI® copyright©olour™ and S Factor™ For full program details, please see your TIGI® Specialist or email supportsalons@tigihaircare.com

2

Sign in or sign up today! www.tigiincrowd.com


TIGI CENTER STAGE SALONS ®

Karizma Salon Knoxville, IA Karizma opened its doors in 2010 to immediate popularity and success, and is currently home to three outstanding and accomplished stylists. Salon owner, Kristi Inskeep, has been in the hair and fashion industry since 1997. Kristi has attended the NYC Academy, as well as numerous regional TIGI® classes and TIGI® World Release 2013. Karizma is a one of a kind TIGI® concept salon featuring a very bright, energetic and colorful atmosphere. When you walk in the doors you can’t help but feel excited and energized! “I would say we are the ‘perfect’ Bed Head® Salon,” says Kristi. Karizma carries a full line of Bed Head®, Bed Head® For Men and Catwalk®, as well as the full TIGI® copyright©olour™ range. Despite being located in a relatively small community, Karizma has been one of the top selling salons in the state over the last four years! Karizma takes great pride in giving back to the community that supports it. They are actively involved with ‘Coaches vs Cancer’, the local Humane Society and the local city Fireworks Foundation.

Studio 31 Hair Lab Houston, TX

Salon DeVille Coronado, CA Salon Deville opened nine years ago and continues to bring in new clients due to their knowledgeable and friendly staff. The stylists at Salon Deville use precision and creativity in a timely manner to ensure that every client is satisfied. The black salon chairs and mirrors contribute to this cool, sleek salon that clients rave about. Salon owner, Ashley Gill, has been a creative force since 2009 and was awarded the TIGI® Sales Award in 2013. The salon has been using TIGI® copyright©olour™ since it launched, along with Bed Head®, Catwalk®, S Factor™ and Hair Reborn™. The stylists are very appreciative of the education provided by TIGI® and use it daily. “TIGI® education has been a strong force in the salon, along with superior products,” says Gill.

3

Studio 31 Hair Lab is an elegant salon with long, silver mirrors and matching lights dispersed throughout. This salon opened in 2008 and offers a very relaxing and inviting atmosphere to all clients. “Regardless of hair texture or ethnicity, any client can receive satisfying service from our team.” Salon owners, Kimberly Anderson and Santos Chapa, are dedicated to their salon and were awarded Special Recognition at last year’s TIGI® World Release. Their salon carries a variety of our products and has carried TIGI® copyright©olour™ from the beginning. The salon owners and stylists feel that TIGI® has helped “establish a fun and youthful culture, as well as recruiting top stylists.” TIGI® has also offered clients a wide variety of hair care and styling products. The team at Studio 31 Hair Lab continues to excel and believes that “in order to be successful in life, you need to find someone who is successful at what you want to be successful at, and do exactly what they are doing and you are destined to be successful.”


AVAILABLE SEPTEMBER 2014

CATERING TO THE MODERN MAN IS TRENDING. The expected revenue for global male grooming in 2015 is $33 billion, with hair taking a share of roughly 18% or $5.4 billion. These statistics make it a no-brainer for Salons to capitalize on this growing market trend. 4


Same great formulations with NEW packaging inspired by the iconic Bed Head® Stick.

CLEAN UP™ Daily Shampoo

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Daily Hydrators

Draw in and retain moisture

Leaves hair feeling hydrated

Saw Palmetto

A source of antioxidants, Flavonoids and Glycoproteins

Used by American Indians as a remedy to revitalize and revive hair follicles

Menthol

CLEAN UP DAILY SHAMPOO 8.45 US FL OZ / 250 ml Item# 300338 UPC# 615908424638 ™

Salon Price: $5.50 Retail Price: $10.99

CLEAN UP™ Peppermint Conditioner

Cooling sensation stimulates scalp Scalp feels refreshed and soothed

NANOCOMPLEX TECHNOLOGY

CLEANSE FACTOR Moderate FRAGRANCE Fresh Aromatic Basil Mint HAIR TYPE All male hair PERFECT PARTNER Clean Up™ Peppermint Conditioner

Covered by 5 patents, these microscopic specialized shampoo silicone particles give extensive fiber coverage leading to superior conditioning. TIGI® silicone technology has been carefully developed and optimized to deliver superior shampoo performance for clients. Hair looks and feels healthier.

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Menthol

Triggers cold-sensitive receptors in the scalp

Stimulates scalp and counteracts the feeling of irritation

Vitamins E, C & B7

Vitamins E and C are known for their antioxidant properties

Hair is strengthened and protected and looks and feels healthier

Soy protein contains essential amino acids. Wheat protein binds Hair feels fuller with more volume readily to the hair shaft.

Wheat & Soy Proteins

CLEAN UP™ PEPPERMINT CONDITIONER 6.76 US FL OZ / 200 ml Item# 330338 UPC# 615908424676 Salon Price: $6.50 Retail Price: $12.99

AMINO SHIELD TECHNOLOGY

CONDITIONING FACTOR Light FRAGRANCE Fresh Aromatic Basil Mint HAIR TYPE All male hair PERFECT PARTNER Clean Up™ Daily Shampoo

This blend of silicones delivers optimum performance from Clean Up™ Peppermint Conditioner. By using multiple silicones we can make sure that more are deposited evenly onto the hair which delivers superior surface repair and conditioning performance.

5


CHARGE UP™

Thickening Shampoo

CHARGE UP™ THICKENING SHAMPOO 8.45 US FL OZ / 250 ml Item# 300340 UPC# 615908424652 Salon Price: $5.50 Retail Price: $10.99

CHARGE UP™ Thickening Conditioner

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Fiber Boosters (SLES/Betaine)

Clean hair and optimize alignment between fibers

Hair looks and feels thicker

Lightweight Detanglers

Lightweight conditioning to maintain body and enhance styling

Help fight breakage and doesn’t weigh hair down, to maintain volume

Anti-Static Levelers

Prevent build of static

Healthy-looking clean finish without the fuzzy business

FIBER BOOSTER TECHNOLOGY

CLEANSE FACTOR Moderate FRAGRANCE Crisp and Aromatic HAIR TYPE Thinning/sparse male hair PERFECT PARTNER Charge Up™ Thickening Conditioner

Oil, dirt and grease can cause hair to clump together, weighing it down and leaving hair looking thinner, flatter and lifeless. Charge Up™ Shampoo removes this dirt and oil from your hair as well as your scalp, promoting fuller-feeling hair.

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

Salon Price: $6.50 Retail Price: $12.99

B: BENEFIT/CLIENT BENEFIT?

Provide weightless shine and detangling while helping to Moisturizing alignment-enhancers Lightweight conditioner smoothes maintain volume as hair requiring (Cyclopentasiloxane) the surface without overloading thickness and volume should avoid heavy conditioners Binds readily to the hair shaft. Helps increase stiffness of fiber and reduces limpness.

Panthenol

CHARGE UP™ THICKENING CONDITIONER 6.76 US FL OZ / 200 ml Item# 330340 UPC# 615908424690

A: FUNCTIONALITY/ HOW DOES IT WORK?

Fuller-feeling hair with more body

FIBER BOOSTER TECHNOLOGY

CONDITIONING FACTOR Light FRAGRANCE Crisp and Aromatic HAIR TYPE Thinning/sparse male hair PERFECT PARTNER Charge Up™ Thickening Shampoo

Key components for making hair thicker are moisture and shape control. Moisturized hair feels healthier and fuller and Panthenol, which binds easily with the hair shaft, can help reduce limpness and lifelessness. Charge Up™ Conditioner contains hygroscopic molecules that attract and hold onto moisture. The balanced blend of ingredients leaves hair feeling fuller, healthy and moisturized.

6


PURE TEXTURE™ Molding Paste

Now in a tin!

Previously in a tube.

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Mirustyle

Reduces frizz and static

Clean styling without the fuzzy business

Raspberry Butter

Natural emollient (softener/conditioner) made with raspberry seed oil, a source of vitamin E

A well-known antioxidant, vitamin E helps defend against free radicals

Carnauba Wax

Medium-weight wax for workable hold and style time

Gives texture and pliability for style definition and control

HOLD Medium TEXTURE/DEFINITION Maximum FINISH Matte FRAGRANCE Fresh Green Aromatic KEY BENEFITS Adds texture and definition Fights humidity and frizz HOW TO USE Work through wet hair for a firm hold or dry hair for a medium hold with a matte finish

PURE TEXTURE™ MOLDING PASTE 2.93 US OZ / 83 g Item# 140506 UPC# 615908424591 Salon Price: $8.00 Retail Price: $15.99

POWER PLAY™ Firm Hold Gel

POWER PLAY FIRM FINISH GEL 6.76 US FL OZ / 200 ml Item# 140507 UPC# 615908424607 ™

Salon Price: $8.00 Retail Price: $15.99

CREATIVE TEAM TOP TIP BERNHARD KOELBL (GERMANY) “I like to use Bed Head® For Men Pure Texture™ Molding Paste as a cutting lotion to achieve grip and starch whilst combing the hair. This helps to add control and to improve combability. It’s a perfect product for contemporary street styles for modern men.”

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

VP/VA Copolymer

Glossy and translucent shape-setter which bonds fibers into style

Provides flexible hold with natural colour and shine

Vitamin E Acetate

Antioxidant and free-radical defender

Hair is defended against damage

Defender Combo

Humidity blocker and UV light absorber

Protects against humidity for frizz-free finish; UV light absorber prevents UV light wreaking havoc

HOLD Firm TEXTURE/DEFINITION Light FINISH Shine FRAGRANCE Fresh Green Aromatic KEY BENEFITS Precision hold Non-greasy shine HOW TO USE Distribute evenly and style as desired

CREATIVE TEAM TOP TIP THOMAS OSBORN (USA)

7

“Power Play™ Gel can be worked through slightly damp hair, combed into shape and left alone for a clean, controlled look, think side part – Mad Men. Or to soften the look, cocktail Power Play™ together with Matte Separation™ to give a waxier look with a bit of hold, the gel gives a touch more hold to the wax and keeps it slightly wet looking while the wax gives matte texture, separation and softens the gel so it doesn’t dry so stiff.”


MATTE SEPARATION™ Workable Wax

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Beeswax

Gives structure and a feeling of fullness to fibers

Creates hold and massive texture without artificial shine

Cera Carnauba

Medium-weight wax

Gives workable hold for long periods,giving great style flexibility

Styling polymers

Give flexible, pliable texture

Provide great hold with creative workability

HOLD Firm TEXTURE/DEFINITION Maximum FINISH Matte FRAGRANCE Fresh Green Aromatic KEY BENEFITS Provides hold Enhances definition HOW TO USE Apply to damp or dry hair for texture and hold

CREATIVE TEAM TOP TIP PIERO GENTILE (UK/ITALY) “Usually people use wax on dry hair as a finishing product, but for Matte Separation™ Wax you can also apply on wet or damp hair for a more natural/ wet look. This wax for me has a strong hold so I would recommend to use it on short hair for spikes or something short and sleek.”

MATTE SEPARATION™ WORKABLE WAX 3 US OZ / 85 g Item# 140508 UPC# 615908424614 Salon Price: $9.50 Retail Price: $18.99

8


SEPTEMBER/OCTOBER SUIT & TIE (to the salon)

Buy for a special price: 3 — Clean Up™ Shampoo 8.45 oz 3 — Clean Up™ Conditioner 6.76 oz 3 — Charge Up™ Shampoo 8.45 oz 3 — Charge Up™ Conditioner 6.76 oz 3 — Pure Texture™ Molding Paste 2.93 oz 3 — Power Play™ Gel 6.76 oz 3 — Matte Separation™ Wax 3 oz Get FREE: 1 — Spotlight Display: Headercard and display that holds 1 of each SKU with product knowledge 10 — Mini Brochures Item# 611144 UPC# 615908955217 POWER PLAY™ GEL

classic gel with a firm finish, provides control and shine without flaking

PURE TEXTURE™ MOLDING PASTE

versatile cream-to-paste fusion, provides control with a medium hold for pliable separation and texture

MATTE SEPARATION™ WAX workable wax that enhances definition, provides maximum texture and firm hold

CLEAN UP™ SHAMPOO

cleans hair, invigorates scalp

CLEAN UP™ CHARGE UP™ CONDITIONER SHAMPOO strengthens hair, stimulates scalp

maximizes volume, adds body

CHARGE UP™ CONDITIONER hydrates, helps maintain volume

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$120.00 $169.82 $49.82 / 29% $5.71 $296.79

BARBERSHOP STYLE (to the salon)

Buy for a special price: 6 — Pure Texture™ Molding Paste 2.93 oz 6 — Matte Separation™ Wax 3 oz Get FREE: 1 — Re-usable double gravity feed display Item# 611147 UPC# 615908955200 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$95.00 $104.94 $9.94 / 9% $7.92 $209.88 Double gravity feed display

HOLIDAY

THE ESSENTIALS (to the salon and retail client)

OCTOBER/ NOVEMBER/ DECEMBER

Buy for a special price: 1 — Clean Up™ Shampoo 8.45 oz 1 — Clean Up™ Conditioner 6.76 oz 1 — Matte Separation™ Wax 3 oz Item# 611149 UPC# 615908955187 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

9

$17.59 $21.49 $3.89 / 18% $5.86 $31.99 $42.97


introducing

6 new

intense creative and gloss shades in red, copper and mahogany By creating new shades that correspond across both the creative and gloss ranges, TIGI® copyright©olour™ expands the options for refreshing services. creative 66/65 & 77/46 – Developed in a permanent base. – Up to 4 levels of lift. – Up to 100% coverage when intermixed with ¼ of the corresponding natural shade.

creative 66/65 intense red mahogany dark blonde

Item# 845860 UPC# 615908424997

gloss 55/66, 66/65, 7/44 & 77/66 – Developed in a demi-permanent base. – I deal for enhancing and enriching natural hair or refreshing corresponding TIGI® copyright©olour™ creative on lengths and ends. –A llow clients to experience lower commitment, ammonia free intense colour. –U p to 1 level of lift (when used with activator 20vol/6%).

gloss 55/66 intense red light brown

Item# 845862 UPC# 615908425017

creative 77/46 intense copper red blonde

Item# 845859 UPC# 615908424980

gloss 66/65 intense red mahogany dark blonde

Item# 845863 UPC# 615908425024

TIGI® copyright©olour™ gloss is an excellent choice for refreshing: – Ammonia-free, deposit only results. – Gentler on the hair, with less damage*. – Helps maintain vibrancy and provides exceptional shine.

gloss 7/44

gloss 77/66

intense copper blonde

intense red blonde

Item# 845861 UPC# 615908425000

Item# 845864 UPC# 615908425031

*versus traditional permanent colour

Swatches shown on white hair at recommended processing time. End result will vary depending on natural level, undertone, hair type, processing time and formulation used.

10


. t i t n e v n i intensify

own it. it.

available september 2014 Find us on: www.tigicopyrightcolour.com

red alert launch kit

Purchase 36 open stock tubes of TIGI® copyright©olour™, receive NEW RED ALERT Launch Kit Free! $39.30 Value Covered, Cool Neutrals Launch Kit Contains: 1

TIGI® copyright©olour™ creative 66/65intense red mahogany dark blonde

1

TIGI® copyright©olour™ creative 77/46 intense red copper blonde

1

TIGI® copyright©olour™ gloss 55/66 intense red light brown

1

TIGI® copyright©olour™ gloss 66/65 intense red mahogany dark blonde

1

TIGI® copyright©olour™ gloss 7/44 intense copper blonde

1

TIGI® copyright©olour™ gloss 77/66 intense red blonde

1

TIGI® copyright©olour™ RED ALERT swatch selector

1

set of shade selector updates

Item# 611212 UPC# 615908955156 Salon Price: $225.00 (36 o/s tubes) Salon Value: $264.30 Salon Savings: $39.30

11


ideal for classic or creative usage These flexible shades will extend your colour palette, helping you create enviably radiant and intense results for the season.

bold red coppers –

Intermix to create an array of copper shades, from peach, coral, amber to tangerine. Colour inspiration pantones

45g creative 77/46 + 15g creative 5/6

45g creative 9/4 + 10g creative 77/46 + 5g mix master /6

50g gloss 7/44 +10g gloss 55/66

30g gloss 00/ + 25g gloss 7/44 + 5g mix master /6

• Swatches shown on white hair, end result will vary depending on natural level, undertone, hair type, processing time and formulation used. • creative swatches processed for 35 minutes. • gloss swatches processed for 20 minutes.

radiant reds –

Intermix to create a palette of red to mahogany shades, from rich wines, claret, dusky pinks to deep maroons. Colour inspiration pantones

45g gloss 55/66 + 15g gloss 55/22

50g gloss 7/2 + 10g gloss 55/66

55g gloss 9/21 + 5g gloss 66/65

45g gloss 66/65 + 15g gloss 55/22

• • •

Swatches shown on white hair, end result will vary depending on natural level, undertone, hair type, processing time and formulation used. creative swatches processed for 35 minutes. gloss swatches processed for 20 minutes.

refreshing with gloss

By creating shades which correspond across both the creative and gloss ranges, TIGI® copyright©olour™ expands the options for refreshing services. While it is possible to refresh the lengths and ends of hair using gloss or creative, TIGI® copyright©olour™ gloss is an excellent choice for refreshing as it offers additional benefits: – Ammonia-free, deposit only results – Gentler on the hair, with less damage* *versus traditional permanent colour – Helps maintain vibrancy and provides exceptional shine 12


Colourists are loving the new Violet shades from copyrightŠolour™ and getting creative on the pages of Facebook and Instagram!

violet social standouts

Submitted by Joel Torres & Kim Jordan Formula: 30g 33/22 gloss + 4g 1/1 creative + activator 8.5 volume. 1:1.5 mixing ratio for the underneath and new growth on top. Formula2: 40g of 55/66 creative + 20g 77/66 creative + activator 30 volume. Starting Colour: Natural level 5.

Submitted by Eric Moon Formula1: 50g gloss 7/2 + 60g gloss 33/22 + activator 8.5 volume Formula2: 60g creative 55/22 + activator 20 volume Formula3: 40g gloss 55/22 + 10g gloss 6/6 + 10g mix master + 00/ activator 20 volume Starting Colour: Level 5 and 6 with mahogany tones

as seen on

#tigicopyrightcolour

13


serious glamour available october 2014 Professional premium haircare, with NEW packaging, for glamorous hair with a smooth, soft and shiny finish.

Serious Glamour starts in the Salon

“S Factor™ is all about the creation of hair that oozes red carpet glamour. The secret to their sensual look comes from using products that smooth, give shine and shimmer and allow the creation of sensational hair. That’s what we call the ‘S Factor™’.” Maria Kovacs, TIGI® European Session Director 14


sexy new! Stunning volume™ The sky’s the limit with up to 400% more volume* • This voluptuous formula, with jojoba, nettle and pro-vitamin B5, uplifts dull, lifeless hair and adds weightless shine. • Tame unruly flyaways and leave hair fabulously finished with beautiful body. Sky-high volume starts here! *tested against unwashed hair. When used as a shampoo and conditioner system.

CLIENT BENEFIT

High cleansing shampoo

Gently removes dirt, grease and product which can weigh the hair down.

Hair is beautifully clean.

Low-silicone conditioner

Gently conditions hair so it's not weighed down.

Hair is smooth and glossy, with plenty of volume.

Behentrimonium chloride and fatty alcohol

Provide just the right amount of conditioning without losing texture/grip.

Hair is perfectly prepped for a voluminous, bouncy blow dry.

“Dull, lifeless, flat hair is a real problem for some people. Achieving volume and taming unruliness doesn’t just make your hair look better, it makes you feel good about yourself. Our new Stunning Volume™ range doesn’t just add sensational body, it tames flyaways and give a fabulously shiny finish.” Maria Kovacs, TIGI® European Session Director

p ro

N

E TT

-vita m

LE

in B5

JO BA

25.36 US FL. OZ. 750 ml Shampoo Item# 300347 UPC# 615908424959 Salon Price: $24.00 Retail Price: $47.99 Conditioner Item# 330347 UPC# 615908424973 Salon Price: $26.50 Retail Price: $52.99

How it works

J

O

8.5 US FL. OZ. 250 ml Shampoo Item# 300346 UPC# 615908424942 Salon Price: $15.00 Retail Price: $29.99 Conditioner Item# 330346 UPC# 615908424966 Salon Price: $16.00 Retail Price: $31.99

Featured Ingredients

15


smooth smoothing lusterizer™

New improved formulation vs. previous Smoothing Shampoo and Conditioner 10% increase in conditioning

Scientifically proven for dramatically smoother hair after just 1 use.* • Smooth your hair with this lustrous treat, containing silk, cashmere and coconut oil. • Revitalize rough hair and enhance manageability, for lasting surreal smoothness. Wrap hair in silkiness, improve detangling and help control frizz for a fabulous finish. *When used as a shampoo and conditioner system.

25.36 US FL. OZ. 750 ml Shampoo Item# 300331 UPC# 615908424447 Salon Price: $24.00 Retail Price: $47.99 Conditioner Item# 330331 UPC# 615908424461 Salon Price: $26.50 Retail Price: $52.99

How it works

CLIENT BENEFIT

Silicone emulsion

Repairs the areas in most need of attention, evening out signs of damage and combating rough ends.

Hair feels beautifully soft from root to tip.

Non-silicone and anti-static conditioners

Prevent the build up of static to keep hair well-aligned.

Hair has a smooth, flyaway-free finish.

Fiber actives

Penetrate into the core of hair and restructure damaged proteins, for continued repair use after use.

Combined with surface repair ingredients, hair is repaired both inside and out.

“S Factor™ offers the flawless solution to keep thick, strong, coarse hair looking great. Smoothing Lusterizer™ Shampoo & Conditioner are perfect for multi-textured locks, leaving hair beautifully smooth with great manageability. And with its indulgent fragrance, who can resist!”

ca sh

m e

Maria Kovacs, TIGI® European Session Director

IL S

8.5 US FL. OZ. 250 ml Shampoo Item# 300330 UPC# 615908424430 Salon Price: $15.00 Retail Price: $29.99 Conditioner Item# 330330 UPC# 615908424454 Salon Price: $16.00 Retail Price: $31.99

Featured Ingredients

SIL

K

O COC ONUT 16

re


soft health factor™

New improved formulation vs. previous Health Factor™ Shampoo and Conditioner 25% increase in nourishment

Strengthens hair against brushing and styling for virtually no breakage, even on damaged, processed hair.* • Rejuvenate softness and shine, for healthy-looking, head-turning hair. • Conditioner features healthy hair complex containing shea butter, vitamin E and oils. • This luxe shampoo formula is sulfate-surfactant free. *When used as a shampoo and conditioner system.

8.5 US FL. OZ. 250 ml Shampoo Item# 300334 UPC# 615908424515 Salon Price: $15.00 Retail Price: $29.99 Conditioner Item# 330334 UPC# 615908424539 Salon Price: $16.00 Retail Price: $31.99

How it works

CLIENT BENEFIT

Dimethiconol & Amodimethicone

Reduce friction between fibers for better alignment, while repairing signs of damage.

Hair is strong, supple and swishes with seductive movement.

Efficient cleansing system balanced with gentle conditioning

Removes dulling dirt and pollutants and gently conditions so hair reflects light beautifully evenly.

Hair shines with health.

Hydrator

A key moisturizing ingredient, glycerin draws in moisture and holds onto it.

Hair feels moisturized, and signs of dryness are banished.

Bu t ter

Vitamin

17

E

TI FY IN

U

ea

BE A

S

h

25.36 US FL. OZ. 750 ml Shampoo Item# 300335 UPC# 615908424522 Salon Price: $24.00 Retail Price: $47.99 Conditioner Item# 330335 UPC# 615908424546 Salon Price: $26.50 Retail Price: $52.99

Featured Ingredients

G O I LS


shiny diamond dreams™

New improved formulation vs. previous Diamond Dreams™ Shampoo and Conditioner 25% increase in shine

15% increase in shine

Scientifically demonstrated for massive shine.* • Pamper your hair with diamond dust, crushed pearl and beautifying oils and impart crystal clarity and divine shine. • Smooth out signs of damage and help protect against the stresses of styling, for a sparkling shine finish. • This luxe shampoo formula is sulfate-surfactant free. *When used as a shampoo and conditioner system.

8.5 US FL. OZ. 250 ml Shampoo Item# 300336 UPC# 615908424553 Salon Price: $15.00 Retail Price: $29.99 Conditioner Item# 330336 UPC# 615908424577 Salon Price: $16.00 Retail Price: $31.99

25.36 US FL. OZ. 750 ml Shampoo Item# 300337 UPC# 615908424560 Salon Price: $24.00 Retail Price: $47.99 Conditioner Item# 330337 UPC# 615908424584 Salon Price: $26.50 Retail Price: $52.99

Featured Ingredients

How it works

CLIENT BENEFIT

Shine revealing, cleansing system

Effectively cleanses hair of dirt and grease which can diminish shine.

Light reflecting shine is revealed!

Silicone and non-silicone conditioning agents: Dimethicone, behentrimonium chloride and fatty alcohols

Improve the alignment of hair and tackles flyaways, while protecting hair during brushing and styling.

Hair surface looks fabulously smooth and shiny.

Hydrator

A key moisturizing ingredient which draws in water and holds onto it.

Hair looks and feels fabulously nourished and glossy.

CR

S

U

TI FY IN

PE A ED

RL

BE A

US H

MOND DUST DIA

G O I LS 18


sealed true lasting colour

Same great formulations as original True Lasting Colour Shampoo and Conditioner

Boost the radiance of your locked-in colour.* • Cherish your colour and maintain tonal radiance wash after wash, while imparting surreal shimmer. • Indulge and illuminate your hair with this luxurious system. Sweet Almond & Coconut Oils embrace hair, for lasting colour and vibrant shine.

*When used as a shampoo and conditioner system.

25.36 US FL. OZ. 750 ml Shampoo Item# 300333 UPC# 615908424485 Salon Price: $24.00 Retail Price: $47.99 Conditioner Item# 330333 UPC# 615908424508 Salon Price: $26.50 Retail Price: $52.99

CLIENT BENEFIT

Fiber defending silicone

Restores a lubricating, protective layer to help defend against breakage.

Boosts the radiance of locked-in colour.

Shine-boosting silicone

Keeps hair protected and perfected to allow your coloured hair to reflect light.

Tone has maximum vibrancy.

Fiber actives

Penetrate into the core of hair and restructure damaged proteins, for continued repair use after use.

Combined with surface repair ingredients, hair is repaired both inside and out.

OI

LS

MOND T AL

T

SW

EE

How it works

U

8.5 US FL. OZ. 250 ml Shampoo Item# 300332 UPC# 615908424478 Salon Price: $15.00 Retail Price: $29.99 Conditioner Item# 330332 UPC# 615908424492 Salon Price: $16.00 Retail Price: $31.99

Featured Ingredients

COCO 19

N


silky serious conditioner™

Same great formulation as original Serious Conditioner

Serious pampering for seriously beautiful hair! • This sensational treatment, with sunflower seed oil and silk, contains serious smoothers that target areas in most need of repair and defend against future damage. • For best results apply after shampooing and leave in for 3-5 minutes.

5.07 US FL. OZ. 150 ml Item# 330344 UPC# 615908424928 Salon Price: $17.00 Retail Price: $33.99

Featured Ingredients

How it works

CLIENT BENEFIT

SurfaceSmooth Technology

Acts to repair signs of Hair is seriously strong with damage to the hair surface, restored resilience. while proactively defending against future damage and weakening of the hair fiber.

High-conditioning formula with fatty alcohols and glycerin

Dramatically reduces breakage during brushing and styling, even on bleached hair.

Ensures hair is beautifully nourished and defends against styling.

Amodimethicone

Gives hair a smoother, more aligned finish

Restores sparkling shine to damaged hair.

STRAWBE

RR

Y SIL

SU N

FLO WER SEED OIL 20

K


Available october 2014 THE SALON FACTOR

The Salon Factor (to the salon)

Buy for a special price:

Get FREE:

2 - Smoothing Lusterizer Shampoo 8.5 oz 2 - Smoothing Lusterizer Conditioner 8.5 oz 2 - True Lasting Colour Shampoo 8.5 oz 2 - True Lasting Colour Conditioner 8.5 oz 2 - Health Factor Shampoo 8.5 oz 2 - Health Factor Conditioner 8.5 oz 2 - Diamond Dreams Shampoo 8.5 oz 2 - Diamond Dreams Conditioner 8.5 oz 2 - Stunning Volume Shampoo 8.5 oz 2 - Stunning Volume Conditioner 8.5 oz 2 - Serious Conditioner 5.07 oz

1 - Smoothing Lusterizer Shampoo & Conditioner 25.36 oz 1 - True Lasting Colour Shampoo & Conditioner 25.36 oz 1 - Health Factor Shampoo & Conditioner 25.36 oz 1 - Diamond Dreams Shampoo & Conditioner 25.36 oz 1 - Stunning Volume Shampoo & Conditioner 25.36 oz 1 - Show Card 1 - Back Bar Poster 6 - Shelf Talkers 20 - Mini Brochures 21

Item# 611153 UPC# 615908955170 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$340.00 $596.34 $256.34 / 43% $10.62 $687.78

*Retail value excludes 25.36 oz. Tweens


invent it. own it. cover it.

creative 8

available october 2014

light neutral blonde

Introducing 5 new neutral shades for up to 100%, enhanced, uniform coverage. Formulated as a calibration of complementary tones, these shades help diminish the contrast between hair strands, creating a more uniform, neutral coverage for youthful and radiant results. By expanding the portfolio with the new Neutral shades, TIGI copyright©olour™ will offer more options for customized shade creation and better cater for differences in clients’ preferences and expectations. ®

The neutral shades work alongside the existing natural base shades and help colorists to achieve a variety of coverage results from multi-tonal through to uniform and even intense coverage. Having the option of both naturals and neutrals allows the colorist to truly assess clients’ preferences and formulate according to their coverage needs.

Item# 845858 UPC# 615908424775

creative 7 neutral blonde

Item# 845857 UPC# 615908424768

creative 6 dark neutral blonde

Item# 845856 UPC# 615908424751

NEW

Neutrals:

4, 5, 6, 7 and 8 • Up to 100% radiant uniform neutral coverage without leaving the hair too dense or opaque • Formulated to achieve neutral results from brown through to light blonde • No zero (0) or / to designate no distinguishable tone, neither a warm (e.g /3), natural (/0) or cool (e.g /8). • Formulated to be used alone, or intermixed with fashion shades to create more uniform coverage

creative 5 light neutral brown

Item# 845855 UPC# 615908424744

CURRENT Naturals:

2/0, 3/0, 4/0, 5/0, 6/0, 7/0, 8/0, 9/0 and 10/0 • Up to 100% multi-dimensional coverage • Ideal for achieving flattering natural results with a slight warm hue from darkest brown through to extra light blonde • Zero (0) after the / to designate a natural tone. • Formulated to be used alone, or intermixed with fashion shades to create multi-dimensional coverage

creative 4 neutral brown

Item# 845854 UPC# 615908424737

Swatches shown on white hair at recommended processing time. End result will vary depending on natural level, undertone, hair type, processing time and formulation used.

22


available october 2014

NEW neutrals launch kit

Purchase 28 open stock tubes of TIGI® copyright©olour™, receive NEW NEUTRALS Launch Kit Free! $37.75 Value

Covered, Cool Neutrals Launch Kit Contains: 1 TIGI® copyright©olour™ creative 4 neutral brown 1 TIGI® copyright©olour™ creative 5 light neutral brown 1 TIGI® copyright©olour™ creative 6 dark neutral blonde 1 TIGI® copyright©olour™ creative 7 neutral blonde 1 TIGI® copyright©olour™ creative 8 light neutral blonde 1 TIGI® copyright©olour™ neutrals swatch selector 1 neutrals replacement swatch panel for creative shade selector Item# 611213 UPC# 615908955149 Salon Price: $175.00 (28 o/s tubes) Salon Value: $212.75 Salon Savings: $37.75 “Coverage is an essential service in salon, making it vital for colorists to have the right tools to cater for varying client needs. With the launch of the new neutral shades, colorists can now create a variety of coverage results from multi-dimensional, through to uniform and even denser coverage.”

TIGI Global Creative Technical Director

23


How to Get the Look

Manipulator Matte™ & HARD HEAD™

MOTOR MOUTH™ & Manipulator™

Cult Creations Hero Cocktail For matte texture with super strong hold

Cult Creations Hero Cocktail For big, glossy locks with a pliable texture

1.

1.

Apply Motor Mouth™ to towel dried hair, then comb through for an even distribution.

Prep your hair with your favorite Bed Head® styling product (try Control Freak™ for super frizz control) and blowdry to create direction.

2.

2.

Apply Manipulator Matte™ to the hair to add hold and create separation.

3.

Finish with Hard Head™ for a strong hold that lasts.

Blowdry with the hands to encourage the natural texture of the hair, and create movement.

3.

MANIPULATOR MATTE™ 2 US OZ / 57.5 g Item# 140499 UPC# 615908424263 Salon Price: $11.50 Retail Price: $22.99

Apply a small amount of Manipulator™ to the hair to add hold and create separation.

24

MOTOR MOUTH™ 8 US FL OZ / 240 ml Item# 140497 UPC# 615908424225 Salon Price: $11.50 Retail Price: $22.99


with NEW Bed Head® Cult Creations

FLEXI HEAD™ & AFTER PARTY™

BLOW-OUT™ & SMALL TALK™

Cult Creations Hero Cocktail For full, fat hair with a golden high shine

Cult Creations Hero Cocktail For smoothed out tresses with a flexible hold

1.

1.

Apply Small Talk™ to towel dried hair from roots to the hair ends then comb through for an even distribution.

Apply After Party™ to towel dried hair from the mid shaft to the hair ends to help smooth the cuticle and reduce frizz.

2.

2.

Then apply Blow-Out™ from the mid shaft to the hair ends to help to smooth the cuticle and reduce frizz.

After rough drying the hair, use a large round brush to smooth the cuticle and create movement.

3.

3.

FLEXI HEAD™ 10.6 US OZ / 350 ml Item# 140500 UPC# 615908424249 Salon Price: $11.50 Retail Price: $22.99

Blowdry the hair with a diffuser to encourage the natural texture of the hair and create movement.

Finish with Flexi Head for a long lasting and pliable hold. ™

to get the look FOLLOW US:

BLOW-OUT™ 3.4 US FL OZ / 100 ml Item# 140498 UPC# 615908424232 Salon Price: $11.50 Retail Price: $22.99

www.bedhead.com

Bed Head by TIGI

25

/bedheadbytigi

/bedheadbytigi

@TIGIcreatives

TIGI Creatives


CHECK HAIR INTO REHAB Before you check your client’s hair into rehab get to know the NEW Urban Antidotes™ Treatment Masks and Reboot™ Shampoo. CAN THE CONDITIONERS IN THE RANGE BE USED WITH THE TREATMENT MASKS?

Yes! All the products in the range are designed to work with each other in harmony to allow maximum personalization to a client’s needs. The shampoos and conditioners have different technology than the treatment masks so they offer different benefits. Use the shampoo first, boost the surface repair with the conditioner, then apply the mask for 3-5 minutes to give a dose of internal repair. Bed Head® clients who might be short on time could skip conditioner for their at-home weekly treatment but in salon we recommend to use all 3.

WHAT IS THE DIFFERENCE BETWEEN URBAN ANTIDOTES™ CONDITIONERS AND MASKS? Conditioners in the range are extremely effective at repairing the surface of the hair and giving it exactly what is required, dependant on the variant e.g. Recovery™ boosts moisture. Treatment masks target the internal protein bonds within the hair shaft and deliver tailored benefits that the hair requires, dependant on the variant e.g. Re-Energize™ does this with a lightweight dose of silicones to smooth the hair without weighing it down. Conditioners can be used daily for upkeep and treatment masks should be used once a week for a deep conditioning treatment. It’s also important to remember this is a way for salons to boost profits incrementally.

WHAT IS THE PH LEVEL OF REBOOT™ SCALP SHAMPOO? The pH level is approximately 4.8-5.4 making it slightly acidic (that’s a good thing!). Acidity in shampoo helps to strengthen the inter-protein bonds within the hair fiber and smooth down the cuticle leaving hair softer and shinier.

WHAT IS ZINC PYRITHIONE? It has fungistatic properties (can slow down the rate at which fungal cells multiply), and acts as a bacteriostatic (inhibits bacterial cells from multiplying). It also has antibacterial properties. It’s a common ingredient in treating dandruff and seborrhoeic dermatitis among other skin problems.

CAN IT BE USED ON COLOURED HAIR? The formula is colour safe. It won’t cause colour to fade faster than it would normally and won’t strip it. It won’t however, protect colour. Dumb Blonde™ and Colour Goddess™ are our best and first choice products for prolonging colour.

WHAT TYPE OF HAIR IS REBOOT™ FOR?

Bed Head® Masks Differentiation

This is for clients with sensitive scalps and signs of imbalance such as dryness, flaking and itchiness. It’s a good way to balance out the scalp after chemical exposure such as an on-scalp colour treatment or chlorine from swimming, if activities such as this cause sensitivity.

RE-­‐ENERGIZE™

RECOVERY™

RESURRECTION™

COLOUR GODDESS™

ELECTRIFYING COLOUR

+

+

+

+++

TAMING FLYAWAYS/ SMOOTHING

+++

++

++

++

MOISTURIZING

+

+++

++

++

REPAIRING DAMAGE/SPLIT ENDS

+

++

+++

++


Whatever your style, Catwalk® by TIGI® has the formula for blow-dry perfection…

THE LOOK: IMPECCABLE VOLUME WITH SHINE

THE LOOK: SATIN SMOOTH WITH SHINE

PRODUCTS USED

step by step

PRODUCTS USED

step by step

Bodifying Spray This bodifying spray contains a cocktail of shape-creation polymers that add style control for a sophisticated look.

1. Apply Catwalk® by TIGI® Bodifying Spray on the roots, using large round brush on back section.

Hairista™ This prepping emulsion harnesses the power of sophisticated split end mending technology that effectively repairs split ends and gets your hair style ready.

1. Apply Catwalk® by TIGI® Hairista™ onto wet hair from roots to ends.

Camera Ready™ Smoothing shine spray

2. Blowdry side sections forward to create volume around the face using a round brush.

Camera Ready™ Smoothing shine spray

2. Starting from the back, blowdry each section straight and flat from roots to ends. Continue same technique section by section moving towards the top and towards the face.

3. Continue the same technique on the crown area and through the top working towards face.

3. Finish the hair with flat irons, spraying each section with Catwalk® by TIGI® Hairista™.

4. Finish the look by spraying Catwalk® by TIGI® Camera Ready™ shine spray.

4. Finish and lock in shine, use Catwalk® by TIGI® Camera Ready™ shine spray.

Ready to wear hair 27


Reignite Radiance with Catwalk® Summer can wreak havoc on colour treated hair leaving it dull, dry and brittle. Now that fall is upon us it’s time to update your clients’ wash and care regime with the latest additions to the Catwalk® Fashionista® Colour Care range. Introduce clients to these indulgent new products by giving them the full Fashionista® experience at the back bar, and watch take-home sales soar.

Fashionista® Brunette Shampoo

Fashionista® Brunette Conditioner

This colour enhancing shampoo, blended with horse chestnut extract and fueled by warm toners, magnifies depth and richness for intense, glossy brunette tones. Can be used daily.

This rich conditioner includes Aminoshield Technology which treats damaged areas of the hair surface, leaving hair smooth, soft and glossy without feeling weighed down. Can be used daily.

The active benefit of depositing tone in this formulation may cause staining on hands. In order to minimize this issue please follow these tips: - Ensure the shampoo is fully lathered to help avoid staining - Wash hands with soap to help remove any residual staining

FASHIONISTA® BRUNETTE SHAMPOO 10.14 FL OZ / 300 ml Item# 300328 UPC# 615908424294 Salon Price: $9.00 Retail Price: $17.99

25.36 FL OZ / 750 ml Item# 300329 UPC# 615908424300

FASHIONISTA® BRUNETTE CONDITIONER 8.45 FL OZ / 250 ml Item# 330328 UPC# 615908424317

25.36 FL OZ / 750 ml Item# 330329 UPC# 615908424324

Salon Price: $15.00 Retail Price: $29.99

Salon Price: $9.50 Retail Price: $18.99

Salon Price: $15.50 Retail Price: $30.99

Fashionista® Brunette Mask

Fashionista® Violet Mask

Designed especially for warm hair tones and blended with brunette dyes this indulgent mask wraps hair in shine and boosts vibrancy, while helping protect against damage. Use weekly in place of conditioner.

Designed to maintain tonal vibrancy and shimmer for blondes and highlights. This mask formulated with violet toners, pearl extract and rice milk puts blonde hair in the spotlight. Shine enhancing ingredients help reflect light to give blonde hair and highlights striking shimmer, while helping defend against damage. Use weekly in place of conditioner.

FASHIONISTA® BRUNETTE MASK 7.05 OZ / 200 g Item# 140502 UPC# 615908424331 Salon Price: $10.50 Retail Price: $20.99

FASHIONISTA® VIOLET MASK 7.05 OZ / 200 g Item# 140504 UPC# 615908424355

20.46 OZ / 580 g Item# 140503 UPC# 615908424348 Salon Price: $20.50 28

Salon Price: $10.50 Retail Price: $20.99

20.46 OZ / 580 g Item# 140505 UPC# 615908424362 Salon Price: $20.50


STEP

FINISH IT

WORK IT

PREP IT

CARE

• Medium layerable hold

• Provides texture and body

Spray into wet hair to add body or in dry hair for tousled texture.

• Gives flexible hold and control

Work It Hairspray

Salt Spray

Spray product from the roots to ends of towel dried hair before blowdrying or spray in dry hair and flat iron.

• Strong, long lasting hold

• Provides shine

Section off hair and concentrate spraying onto roots for lift, then blowdry.

Work through damp hair and style as desired.

Firm Hold Hairspray

• Helps to protect against heat

• Adds texture

• Conditions and moisturizes

Shake well, spray all over to refresh while adding volume and texture. Spray evenly over blow-dried hair and brush through, or spray while blowdrying with cold air.

• Helps protect from frizz

• Absorbs oil for matte finish • Smoothes

• Adds volume and texture

Transforming Dry Shampoo

Fashionista® Brunette Shampoo, Conditioner and Mask

Fashionista® Violet Shampoo, Conditioner and Mask

COLOURED

• Long lasting smoothness

• Weightless shine

Camera Ready™

Apply product to hands and smooth through hair section by section.

• Helps to protect against heat

• Adds smoothness and shine

Blow Out Balm™

Haute Iron™ Spray

Root Boost® Spray • Delivers lift and hold

• Adds texture and style strength

Spray all over on damp hair and style with brush and hairdryer.

• Natural feel and movement

Strong Hold Mousse

Apply to damp hair from mid-lengths to ends, focussing on dry tips.

• Smoothes

• Lift and volume

Spray product from the roots to ends of towel dried hair before combing through thoroughly.

Comb 1 to 3 pumps through hair to evenly distribute, then blowdry.

Apply to towel dried hair from mid-lengths to ends. Bodifying Spray

• Detangles and adds smoothness

• Conditions

• Provides hold and control

• Repairs up to 80% split ends and prevents new ones forming

• Conditions and hydrates

• Enhances body and adds texture

Hairista™

Fast Fixx Style Prep™

Thickening Gel Crème

Headshot™ Reconstructive Shampoo and Conditioner

REPAIR/PROTECTION

• Defines and nurtures

Your Highness® Elevating Shampoo and Conditioner

VOLUME

Curls Rock Amplifier™

Oatmeal & Honey Nourishing Shampoo, Conditioner and Mask

NOURISHING/DEFINITION

NEED

Help your clients find the perfect Catwalk® products to suit their specific needs.

CATWALK® CONSULTATION


Trish Forderer’s

Surviv r Story Trish Forderer, Mother of three, TIGI® Stylist and Cancer Survivor Trish always had a passion for hairdressing and knew that this was the path she wanted to follow. She began beauty school at 16 when still in high school and was thrilled when she received a scholarship for Mr. Lee’s Beauty School. A few years after beauty school, Trish landed a spot at London House Hair Design in Burien, WA which has been a TIGI® salon for 25 years now. She was on top of the world and enjoying every minute of being a hairstylist. She was living the dream and very content with her life, however in 1997 her whole world turned upside down when she felt a pea-sized lump on her breastbone. “I wasn’t worried at first and dismissed it since it was so small and nothing abnormal had shown up during a previous mammogram,” says Forderer. When she went into work that morning, she started talking to one of her favorite clients, Judith, who had been coming to her for years. Judith nervously told Trish that she was recently diagnosed with breast cancer. Trish was shocked and devastated and felt that it was the right time to tell Judith about the lump she had found on her breastbone earlier that day. Judith was alarmed and begged her to call the doctor immediately. Trish assured her that she would call as soon as she woke up the following morning. “I was thoroughly confident that nothing was wrong when I entered the doctor’s office, but after my ultrasound, I was devastated to find out that I had two tumors in my right breast and was ordered an MRI, “says Forderer. A few weeks later, the MRI detected more tumors and after several biopsies, she was informed that she had breast cancer. She didn’t know what she was going to do as her mind started racing with hundreds of different thoughts and questions. She couldn’t quite wrap her head around all of the fear, anxiety and grief. The doctors told her that the most important thing she needed, besides any surgery, was support, and Trish was very fortunate to have endless amounts of support from family, friends and coworkers. Trish had 26 lymph nodes removed, completed 3 treatments of chemotherapy, 18 months of Taxol chemo and 5 years of Tamofixen. She also had reconstructive surgery on her breast which was lost due to skin damage. She has now been cancer free for more than 17 years! “I thank God every day and try to live life to the fullest. I couldn’t have done this without all of the wonderful people who guided me through this rough journey, especially my client, Judith,” says Forderer. One in eight women are affected by breast cancer.

TIGI® is donating $50,000 to the National Breast Cancer Foundation to support its mission of Helping Women Now. Please visit www.nbcf.org for more information. Helping women now. Providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.

30


SEPTEMBER / OCTOBER 2014

PINK PROMOTIONS TIGI® is donating $50,000 to the National Breast Cancer Foundation to support its mission of saving lives through early detection. Please visit www.nbcf.org for more information.

PINK MASTERPIECE™

Buy Pink Masterpiece™ Hairspray 9.5 oz for a special price. (to the salon and retail client) Item# 610997 UPC# 615908957013

PINK HARD HEAD™

Buy Pink Hard Head™ Hairspray 10.6 oz for a special price.

each Salon Price: Salon Value: Salon Savings: Retail Price: Retail Value:

(to the salon and retail client)

$9.50 $11.00 $1.50 / 14% $18.99 $21.99

Item# 611001 UPC# 615908957037 each Salon Price: $8.00 Salon Value: $9.50 Salon Savings: $1.50 / 16% Retail Price: $15.99 Retail Value: $18.99

HAVE A PINK PARTY Buy After Party™ 3.4 oz, get Pink Masterpiece™ Hairspray 9.5 oz for half price. (to the salon and retail client)

Item# 611000 UPC# 615908956986 each Salon Price: $16.50 Salon Value: $22.00 Salon Savings: $5.50 / 25% Price Per Piece: $8.25 Retail Price: $32.99 Retail Value: $43.98 31


POSITIVELY PINK

Buy Pink Hard Head™ 10.6 oz, get Headrush™ 5.3 oz for half price. (to the salon and retail client)

Item# 611004 UPC# 615908956948 each Salon Price: $15.00 Salon Value: $20.50 Salon Savings: $5.50 / 27% Price Per Piece: $7.50 Retail Price: $29.99 Retail Value: $40.98

NEW PINK CURLS ROCK AMPLIFIER™

PINK DIRTY SECRET™

Buy Pink Dirty Secret™ Dry Shampoo 6.3 oz for a special price. (to the salon and retail client)

Item# 611005 UPC# 615908957020 Salon Price: Salon Value: Salon Savings: Retail Price: Retail Value:

each $9.50 $11.00 $1.50 / 14% $18.99 $21.99

NEW PINK ROOT BOOST®

Buy NEW Pink Curls Rock Amplifier™ 5.07 oz for a special price.

Buy NEW Pink Root Boost® 8.1 oz for a special price.

(to the salon and retail client)

(to the salon and retail client)

Item# 611013 UPC# 615908956870

Item# 611010 UPC# 615908956900

each Salon Price: $8.00 Salon Value: $9.00 Salon Savings: $1.00 / 11% Retail Price: $15.99 Retail Value: $17.99

each Salon Price: $6.50 Salon Value: $8.00 Salon Savings: $1.50 / 19% Retail Price: $12.99 Retail Value: $15.99

32


SEPTEMBER/OCTOBER Fashionista® Promotions

COLOUR CARE BRUNETTES Buy four Fashionista® Brunette Mask 7.05 oz and a back bar Brunette Mask 20.46 oz for over 20% off, get a TIGI® Spatula and tent card FREE! (to the salon)

Item# 611117 UPC# 615908955996 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

COLOUR CARE BLONDES Buy four Fashionista® Violet Mask 7.05 oz and a back bar Violet Mask 20.46 oz for over 20% off, get a TIGI® Spatula and tent card FREE! (to the salon)

Item# 611118 UPC# 615908955989 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$48.99 $62.50 $13.51 / 22% $9.79 $83.96

Artwork subject to change. 33

$48.99 $62.50 $13.51 / 22% $9.79 $83.96


A VERY TIGI® CHRISTMAS HOLIDAY 2014 OCT/NOV/DEC

Make the season bright with our fun and festive Bed Head® and Catwalk® promotions. We’ve created the perfect gift boxes ready for giving… and receiving! Don’t forget to stuff your stockings with our top selling mini shampoos, conditioners and styling products.


PARTY GIRL

Let Your Hair Loose Buy After Party™ 3.4 oz, Headrush™ 5.3 oz and Masterpiece™ Hairspray 9.5 oz for a special price. (to the salon and retail client) Item# 611075 UPC# 615908956443 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$23.00 $33.00 $10.00 / 30% $7.67 $45.99 $65.97

SUPERSTAR UNLEASHED Volume To Match Your Ego

Buy Superstar™ Blowdry Lotion 8.5 oz and Superstar™ Queen for a Day 10.2 oz for a special price. (to the salon and retail client) Item# 611077 UPC# 615908956405 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$15.00 $20.00 $5.00 / 25% $7.50 $29.99 $39.98

BLONDE THERAPY

Reconstruction For Blondes

Buy Dumb Blonde™ Shampoo 13.5 oz and Dumb Blonde™ Conditioner 6.76 oz for a special price. (to the salon and retail client) Item# 611076 UPC# 615908956429 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$13.50 $16.50 $3.00 / 18% $6.75 $26.99 $32.98

RECOVERY KIT

Hair Hangover Antidote

Buy Recovery™ Shampoo 8.45 oz and Conditioner 6.76 oz for a special price. (to the salon and retail client) Item# 611087 UPC# 615908956412 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value: 35

$11.50 $15.50 $4.00 / 26% $5.75 $22.99 $30.98


RISE AND SHINE

Texture And Lift With A Sparkle Buy Oh Bee Hive!™ 5 oz and Headrush™ 5.3 oz for a special price. (to the salon and retail client) Item# 611078 UPC# 615908956382 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$13.00 $20.50 $7.50 / 37% $6.50 $25.99 $40.98

VOLUME COLLECTION

Volume So Loud You Can See It Buy Root Boost® 8.5 oz and Firm Hold Hairspray 9 oz for a special price. (to the salon and retail client) Item# 611079 UPC# 615908956368 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$14.50 $19.00 $4.50 / 24% $7.25 $28.99 $37.98

OATMEAL & HONEY

Beautiful, Healthy Looking Hair

Buy Oatmeal & Honey Shampoo 10.14 oz and Conditioner 8.45 oz for a special price. (to the salon and retail client) Item# 611080 UPC# 615908956344 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

OPEN STOCK MINIS

*While supplies last. Mini Manipulator™ 1 oz Mini Resurrection™ Shampoo 2.54 oz Item# 140074 Item# 300276 UPC# 615908407112 UPC# 615908419375 Salon Price: $5.00 Salon Price: $4.00 Retail Price: $9.99 Retail Price: $7.99 Mini Resurrection™ Conditioner 2.54 oz Item# 330276 UPC# 615908419382 Salon Price: $4.00 Retail Price: $7.99

Mini Recovery™ Shampoo 2.54 oz Item# 300275 UPC# 615908479351 Salon Price: $4.00 Retail Price: $7.99 36

$12.00 $17.46 $5.46 / 31% $6.00 $23.99 $34.90

Mini Recovery™ Conditioner 2.54 oz Item# 330275 UPC# 615908419368 Salon Price: $4.00 Retail Price: $7.99

Mini Hard Head™ Hairspray 3 oz Item# 140381 UPC# 615908961485 Salon Price: $5.00 Retail Price: $9.99

Mini Small Talk™ 4.2 oz Item# 140086 UPC# 615908407617 Salon Price: $5.00 Retail Price: $9.99

Mini Masterpiece™ Hairspray 2.2 oz Item# 140425 UPC# 615908961454 Salon Price: $5.00 Retail Price: $9.99


‘TIS THE SEASON TO BE MINI

‘TIS THE SEASON TO BE MINI - PINK

‘TIS THE SEASON TO BE MINI - GREEN

Buy MINI Masterpiece™ Hairspray 2.2 oz, MINI Resurrection™ Shampoo 2.54 oz and Conditioner 2.54 oz and MINI Small Talk™ 4.2 oz for a special price. (to the salon and retail client) Item# 611081 UPC# 615908955736

Buy MINI Hard Head™ Hairspray 3 oz, MINI Recovery™ Shampoo 2.54 oz and Conditioner 2.54 oz and MINI Manipulator™ 1 oz for a special price. (to the salon and retail client) Item# 611082 UPC# 615908955729

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$15.00 $18.00 $3.00 / 17% $3.75 $29.99 $35.96

$15.00 $18.00 $3.00 / 17% $3.75 $29.99 $35.96

OPEN STOCK — WHILE SUPPLIES LAST

RECOVERY™ TWEEN DUO

RE-ENERGIZE™ TWEEN DUO

RESURRECTION™ TWEEN DUO

Purchase Recovery™ Shampoo and Conditioner 25.36 oz Tween Duo for a special price. (to the salon and retail client) Item# 611130 UPC# 615908955835

Purchase Re-Energize™ Shampoo and Conditioner 25.36 oz Tween Duo for a special price. (to the salon and retail client) Item# 611129 UPC# 615908955842

Purchase Resurrection™ Shampoo and Conditioner 25.36 oz Tween Duo for a special price. (to the salon and retail client) Item# 611131 UPC# 615908955828

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$11.50 $29.50 $18.00 / 61% $5.75 $22.99 $58.98

37

$11.50 $29.50 $18.00 / 61% $5.75 $22.99 $58.98

$11.50 $29.50 $18.00 / 61% $5.75 $22.99 $58.98


2L & GALLON BLOWOUT

stock up and save big! savings range from 31-49% off open stock pricing. last time these sizes will be offered, get ‘em while they’re hot!*

CLARIFYING SHAMPOO GALLON

LIGHTWEIGHT CONDITIONER GALLON

MOISTURE SHAMPOO GALLON

DAILY CONDITIONER GALLON

Salon Price: Salon Value: Salon Savings:

Salon Price: Salon Value: Salon Savings:

Salon Price: Salon Value: Salon Savings:

Salon Price: Salon Value: Salon Savings:

Item# 300268 UPC# 615908419221

URBAN ANTIDOTES™ RE-ENERGIZE™ SHAMPOO 2L

Item# 300215 UPC# 615908415575

$10.00 $18.50 $8.50 / 46%

Item# 330268 UPC# 615908419238

URBAN ANTIDOTES™ RE-ENERGIZE™ CONDITIONER 2L

Item# 330215 UPC# 615908415582

$10.00 $19.50 $9.50 / 49%

URBAN ANTIDOTES™ RECOVERY™ SHAMPOO 2L

Item# 300206 UPC# 615908416039

Item# 300270 UPC# 615908419269

URBAN ANTIDOTES™ RECOVERY™ CONDITIONER 2L

Item# 330206 UPC# 615908416046

Item# 330269 UPC# 615908419252

$10.00 $18.50 $8.50 / 46%

URBAN ANTIDOTES™ RESURRECTION™ SHAMPOO 2L Item# 300213 UPC# 615908416077

$10.00 $19.50 $9.50 / 49%

URBAN ANTIDOTES™ RESURRECTION™ CONDITIONER 2L Item# 330213 UPC# 615908416084

Salon Price: $20.00 Salon Price: $20.00 Salon Price: $20.00 Salon Price: $20.00 Salon Price: $20.00 Salon Price: $20.00 Salon Value: $31.99 Salon Value: $31.99 Salon Value: $31.99 Salon Value: $31.99 Salon Value: $31.99 Salon Value: $31.99 Salon Savings: $11.99 / 37% Salon Savings: $11.99 / 37% Salon Savings: $11.99 / 37% Salon Savings: $11.99 / 37% Salon Savings: $11.99 / 37% Salon Savings: $11.99 / 37% *Limited quantities available. Once back ordered, all orders will be cancelled.


STYLESHOTS™ EPIC VOLUME™ SHAMPOO 2L

Item# 300234 UPC# 615908416862

STYLESHOTS™ EPIC VOLUME™ CONDITIONER 2L Item# 330315 UPC# 615908423235

COLOUR COMBAT™ COLOUR COMBAT™ COLOUR COMBAT™ COLOUR COMBAT™ DUMB BLONDE™ DUMB BLONDE™ COLOUR GODDESS™ COLOUR GODDESS™ SHAMPOO 2L CONDITIONER 2L SHAMPOO 2L CONDITIONER 2L Item# 300240 UPC# 615908416985

Item# 330240 UPC# 615908416992

Salon Price: $20.00 Salon Price: $20.00 Salon Price: $20.00 Salon Price: $20.00 Salon Value: $31.99 Salon Value: $31.99 Salon Value: $29.00 Salon Value: $29.50 Salon Savings: $11.99 / 37% Salon Savings: $11.99 / 37% Salon Savings: $9.00 / 31% Salon Savings: $9.50 / 32%

Item# 300241 UPC# 615908417005

Item# 330241 UPC# 615908417012

Salon Price: $20.00 Salon Price: $20.00 Salon Value: $29.00 Salon Value: $29.50 Salon Savings: $9.00 / 31% Salon Savings: $9.50 / 32%

YOUR HIGHNESS™ ELEVATING SHAMPOO 2L

YOUR HIGHNESS™ NOURISHING CONDITIONER 2L

CURLESQUE™ DEFINING SHAMPOO 2L

SLEEK MYSTIQUE™ GLOSSING SHAMPOO 2L

Salon Price: $20.00 Salon Value: $32.00 Salon Savings: $12.00 / 38%

Salon Price: $20.00 Salon Value: $34.00 Salon Savings: $14.00 / 41%

Salon Price: $20.00 Salon Value: $32.00 Salon Savings: $12.00 / 38%

Salon Price: $20.00 Salon Value: $32.00 Salon Savings: $12.00 / 38%

Item# 300216 UPC# 615908416091

Item# 330216 UPC# 615908416107

Item# 300217 UPC# 615908416114

39

Item# 300218 UPC# 615908416138


TIGI PRESS ®

Nylon

beauty queen

mane event tigi struts its stuff at america’s beauty show. by katie dickens

Bed Head® Dumb Blonde™ Toning Protection Spray

American Salon

Catwalk® Work It Hairspray Catwalk® Thickening Gel Crème

allure

The weird wide world of hair shows is one that most people will never see. It’s an exclusive club (of sorts) that requires attendees be a member of the salon industry (or, in this case, a curious writer) to gain admission. These trade shows span the globe, and while the vibe is mostly dictated by geography— Salon International London skews trendy, Top Hair International in Germany is edgier, and America’s Beauty Show in Chicago is a decidedly Midwestern affair (more on that later)— the objective is always to educate, entertain, and, most importantly, sell hair products. Held at the Windy City’s McCormick Place Convention Center, ABS features football-stadium-

sized rooms crammed with a dizzying number of booths, mostly occupied by haircare brands (along with a smattering of companies selling equipment like salon chairs and shears). They hawk their wares to salon owners, many of whom lug wheelie suitcases stuffed with discounted goods and free samples. Some of the booths feature small stages on which they offer brief cutting and coloring demos. A permanent cloud of hairspray hangs over the whole affair. What can be gleaned from ABS is this: Much of America is impervious to magazine-ascribed beauty trends. That whole bedheadat-the-beach thing isn’t happening here, as among the 50,000 showgoers, a majority displays a dogged allegiance to the Kate Gosselin reverse mullet (or as a friend derisively calls it, the Bloomin’ Onion). Amid a convention center full of Gosselin disciples, Londonbased TIGI is an oasis of cool (nary a chunky highlight or asymmetrical chop in sight), with a mission to convince the pros to follow a more fashion-forward path. Tasked with communicating TIGI’s trend-driven vision is the brand’s global creative director Nick Irwin. “I’m kind of in two worlds: One is the

high editorial sessions and the other involves traveling the globe doing these big trade events, where I’m spreading the message of the fashion world,” says Irwin. “They might think, ‘ Oh, that’s rubbish.’ If I’ve converted five or six people, that’s who I’m concerned with. They’re the ones who mean a lot to me.” Irwin’s chance to enlighten happens during the TIGI demonstration, which is presented to a few hundred people gathered around a stage within a cavernous ballroom (previous presentations included a parade of cartoonish wigs and a wedding hair how-to hosted by a jokecracking stylist). The brand’s backstage pedigree means Irwin focuses on looks he crafted for the recent spring and fall fashion weeks in London and New York. He and his team offer instructions on creating a few of them, and then present a fashion show

with models rocking his runway creations while wearing pieces from the corresponding collection. Some of the more theatrical looks are met with a bit of skepticism, but it seems like most are enjoying this glimpse into the world of fashion. “I try to pick looks that are a good balance between something slightly edgier, like the Mark Fast gothic wig, and ones that are more appealing to commercial hairdressers, like Ruffian’s beautiful blowdry,” says Irwin. “The most important thing is to educate.” The culmination of the weekend is the Stylist Choice Awards, which is like the SAGs of the salon industry but with free drink tickets, a thumping soundtrack, and racy on-stage banter. Between awards, some brands present abbreviated demos, which means that Irwin gets yet another chance to share his vision—this time with a larger, more captive audience. For someone who usually works behind the scenes, he’s surprisingly comfortable doing his thing in front of thousands of industry pros. But, again, it’s a testament to his belief that he has a responsibility to make stylists aware of the trends and fashion’s relationship to hair. “TIGI was founded on this fashion platform so we made a really clear decision to have that equity of authenticity backstage,” explains Irwin. “It’s always been in our DNA.” It could be the booze or the celebratory atmosphere, but on this go-round, his work is met with giddy, unequivocal approval. After 10 minutes of how-tos, Irwin wraps things up with a quick bow and vanishes behind a phalanx of beaming models. The crowd—and soon, I suspect, their hair, too—goes wild.

OK ONLINE

backstage and show photographed by heath m. cofran.

modernsalon.com

tigi shamrock ahol poo ic , $19 dirty .50, secr et ulta .comdry

American Salon

Bed Head® Rockaholic™ Dirty Secret™ Dry Shampoo

muscle and fitness

Bed Head® Dumb Blonde® Purple Toning Shampoo

muscle and fitness

Catwalk® Fast Fixx Style Prep™,Strong Mousse, Your Highness® Weightless Shine Spray, Sleek Mystique™ Look-Lock Hairspray

Hottest Hair Accessory TIGI® Hair Wrap Pom Poms

Hair Reborn™ Hydra-Synergy™ Conditioner

40

Bed Head® Dumb Blonde™ Toning Protection Spray


MIAMI Swim 2014 Fashion Week Catwalk® by TIGI® and Nick Irwin JOINED MIAMI Swim 2015 Fashion Week backstage

TIGI® Global Creative Director, Nick Irwin, and the US Session Team recently wrapped up an influential weekend of inspiring hairstyling at Mercedes-Benz Fashion Week - Swim 2014 in Miami, Florida. Designers We Are Handsome, Suboo and Mara Hoffman, some of the industry’s most attention grabbing and trendy names, worked closely with Nick to make their boldest hair fantasies come true! In particular, Mara Hoffman and Nick, a cosmically connected duo, collaborated to create what can only be called the ‘graphic, Guatemalan jungle warrior’ look. This look incorporated ‘candy-flossy’ textured curls, a 3-plait braid and palm leaf accent to create a look that even the most classic fashionista can use as inspiration to add a little bohemian chic to her look.

Get the Look

swim 2014

Hair by: CATWALK® by TIGI® Global Creative Director Nick Irwin Inspiration: “Nick, let’s do something EPIC,” was the first thing designer Mara Hoffman said to TIGI® Global Creative Director Nick Irwin at the Miami SWIM 15 hair-test. This impactful look was based on the notion that all things (and fashion collections) are derived from and rooted in nature. Through conversations surrounding ‘plant worship and devotion’ and ‘living off the land’ (and perhaps even the hallucinogenic properties of some plants), Mara and Nick landed on a very specific girl who they lovingly refer to as a ‘graphic, Guatemalan jungle warrior’.

Jungle Naturalista How-To: 1. Using a layered approach, glue in double wefts of hair from ear to ear at the back of the head until desired length and fullness is achieved. 2. Create a clean, center part and use CATWALK® Work It Hairspray to achieve definition. 3. Using a large tong, ‘curl’ non-uniform 2-inch sections of hair towards the face; prep and set each ‘curl’ with CATWALK® Work It Hairspray. 4. Once head is fully ‘curled’, use a flat brush to gently brush out and back-brush the curls to achieve the desired ‘candy-flossy’ texture. 5. Gather most of the hair at the back and prep the bottom 3-inches with CATWALK® Camera Ready™ Shine Spray before braiding said section in a 3-plait technique. Secure with clear elastic. 6. Attach a small top section of palm leaves to the bottom of the braid using another clear elastic and a single palm leaf to wrap around/cover the end of the braid. 7. Set the look with CATWALK® Work It Hairspray. *NOTE: In efforts to highlight the beautiful details in the back of some of Mara’s pieces, some models feature two braids in front rather than the one in back. Products Used: • CATWALK® Work It Hairspray • CATWALK® Camera Ready™ Shine Spray 41


Based in the SoHo district of NYC, TIGI® Academy is more than a space for education. It is a world of opportunity that keeps the art of hairdressing fun, alive and technical with a balance of expression and invention.

ARE YOU READY TO GO

?

Calling All Beauty & Fashion Industry Professionals!

WHAT IS TIGI® ELITE PRO?

Exclusively offered at TIGI® Academy NY this membership program was created for professionals in the beauty and fashion industry. Members will have access to special discounts on education, products and access to members’ only events and insider tips. More importantly, this is a realm that will support your craft and inspirations because we are a brand driven BY HAIRDRESSERS. FOR HAIRDRESSERS.

WHO CAN JOIN?

Hairstylists, Make-up Artists, Models, Aestheticians, Photographers and all other like Artists!

DISCOUNT HAIRSTYLISTS, 50% OFF PRODUCTS* ALL OTHERS, 40% OFF PRODUCTS* ALL MEMBERS WILL RECEIVE 35% OFF EDUCATION As an Elite Pro member you can bring another licensed hairdresser to the same course and date with you and extend the 35% education discount.

LOYALTY CREDIT Receive 10% of dollar amount off the original course cost to credit towards a future course** Education discount and credit acquisition is honored at the TIGI® Learning Lab in Dallas, TX, does not include product discount.

Contact us TODAY for more information and be a part of our world…

BY HAIRDRESSERS. FOR HAIRDRESSERS. 466 Broome St, 2nd Flr, NY NY 10013 • 212.702.9771 academy.nyc@tigihaircare.com www.tigiprofessional.com Annual Enrollment fee is $50.00 and must be renewed each year on original enrollment date.

*A limited quantity of products is allowed at the point of purchase – inquire within and see below terms. **Loyalty credits expire 18 months after the date of acquisition.

DISCOUNTS DO NOT APPLY TO SHEARS, TOOLS, PRIVATE TRAINING OR LITERATURE.

TERMS

• Cannot purchase more than 2 of the same products in one transaction • Total amount of products purchased with membership discount cannot surpass 12 items in a month, any items surpassing the monthly limit is to be purchased at regular price, no exceptions • Please be advised members accompanying stylist (non-member) must attend same course and course date • In the event either registrant cannot attend the same date, emergency circumstances, payment is non-refundable and the non-member loyalty credit will be forfeited regardless of future attendance date • Must have a valid and active cosmetology license to enroll in membership program and courses with TIGI®

For NY Academy Course Inquiries - 212.702.9771 42


ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS Fundamental Colour and Basic Highlighting

COLOUR CORRECTION

This course is the ideal introduction to TIGI® copyright©olour™ and all hair colour universally. Fundamental Colour is ideal for all hairdressers who wish to strengthen their understanding of colour, colour principles and fundamental skills involved in highlighting services. Looking at technical information, basic colour theory and the TIGI® copyright©olour™ product portfolio in depth, this course has been created to help hairdressers understand how to best use the range in order to fully express themselves creatively.

Every technical service should be viewed as a colour correction. In any colour service, we do three things; we darken, we lighten and we work tone on tone. This course will build confidence in basic and advanced colour correction skills with a focus on how to resolve problems with both basic and creative solutions.

SESSION HAIR

Using information and references gained from the world of fashion, TIGI® has developed a Session Hair course to give hairdressers insider-knowledge of the latest trends. The styling and finishing ideas, combined with product usage, enable hairdressers to create quick and effective dressed looks straight from the catwalk.

GRADUATION SKILLS

The purpose of this Graduation Skills course is to master one of the most difficult and technical concepts in haircutting: Graduation. Students start the course learning the methodology, terminology & the basic techniques used to simplify and understand Graduation. Video presentations are used to clarify and reinforce the information presented and expert technical breakdown of the concept of Graduation is followed by hands-on workshops on TIGI® mannequin heads.

TIGI® CLASSIC CUTTING

Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.

CREATIVE CONSULTATION

This Creative Consultation course has a totally original and individual approach to growing your colour business through creative thinking and fashion knowledge. As a result, you can work creatively while also providing opportunities to up-sell colour and build client loyalty. TIGI®’s unique concept of creatively blending hair analysis and identifying fashion tribes, provides descriptive language and explains in-depth complexion analysis to upgrade customer service and give clients a highly personal salon experience. Gain knowledge in how to best communicate with their clientele in a creative way that will lead to up-sell of colour, client loyalty and a chance to work creatively every day.

TIGI® CLASSIC COLOUR

This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.

TRANSITION CUTTING AND COLOUR

The objective of this transitional course is to enable students to experience both cut and colour through live demonstration. The overall emphasis is to look at innovative ways to create timeless, salon-viable work. Focus is placed on perfecting cutting techniques through personalizing and texturizing with complimentary colouring techniques and colour placement. The aim of the course is to help students enhance skills, taking their work to a higher level. During the afternoon workshop students work on mannequin heads and have the option of focusing on cut or colour.

CREATIVE CUTTING AND COLOUR

The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team. Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love. Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.

MEN’S Focus

This 2 day course is designed to give students insight into the latest cutting techniques and current trends for today’s modern man. With a focus on salon viable techniques, students will learn the essentials of men’s hair cutting. Emphasis is placed on scissor over comb, clipper cutting, texturizing, thinning scissor, razor cutting and the styling and finishing techniques utilized in men’s grooming. Students will experience demonstrations on live models of varying lengths and textures followed by hands-on workshops on male mannequin heads.

course calendar SEPTEMBER2014

OCTOBER2014

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

31

1

2

3

4

5

6

28

29

30

1

2

3

4

9

10

11

12

13

5

6

7

8

9

10

11

15

16

17

18

22

23

24

25

29

30

31

1

LABOR DAY

7

8

session hair Colour Correction (ACADEMY)

Fundamental Colour and Basic Highlighting (Learning Lab)

14

15

16

Creative Consultation (learning lab)

17

Creative Cutting and Colour (LEARNING LAB)

18

19

12

20

13

14

Men’s focus (academy) Transition Cutting and Colour (ACADEMY)

21 28

22

23

Men’s focus (learning lab)

24

25

26

19

27

Classic Colour and Classic Cutting (AcademY)

20

21

Colour Correction (learning lab)

Fundamental Colour and Basic Highlighting (academy and Learning Lab)

Classic Colour and Classic Cutting (Academy)

Creative Consultation Graduation Skills (ACADEMY)

29

30

1

2

3

26

4

Creative Cutting and Colour (ACADEMY)

27

28

Transition Cutting and Colour (learning lab) Creative Cutting and Colour (ACADEMY)

For US Learning Lab Course Inquiries - 1.800.269.8596 43 6

HALLOWEEN


STAND OUT. DON’T FIT IN. Mix, match and manipulate new Bed Head® cult creations to suit your unique style. Go it alone! Don’t be a clone. You can find Bed Head® at cutting edge salons.

www.bedhead.com

/bedheadbytigi

Your Hair. Your Way.

DIR


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.