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5. Setup 404 Page Proper Unless you are meticulous in your website design, there will always be links that are incorrect or lead to previously deleted pages. It is essential to correctly set up a 404 page to highlight to the visitor that there is an issue however they will still be within your website and its links to other content rather than web page not found pages.

6. Make Responsive Website

Every website needs to be multi-device friendly which means that users can use all the features easily on different device platforms such as mobile, tablet, or desktop. Ensuring this is optimized for multi-device usage is a large factor of Search Engine Optimization and you will want to be accessible from all devices to help conversion.