COLOURFUL SCANDINAVIAN DESIGN FOR THE FUN, FEARLESS, AND FABULOUS HOME. LOOK BOOK 2013
ABOUT ELCE STOCKHOLM is the interior lifestyle brand for the stylish consumer seeking colourful modern design. We aim to bring you today’s trends from the world of travel, architecture, and fashion. The company was founded in 2011 by Tiina Wilén. The aim was to create something new for the Scandinavian market. Tiina is a passionate world traveller and finds her inspiration from cities, buildings, local markets and handicrafts, people, nature and food. All collections are known for the mix of fabulous colours and sophisticated patterns - inspired by the most beautiful places on Earth. "We collect the inspiration from our travels around the world - and each collection is named after one of our favourite spots. We truly believe in dressing spaces in colourful, playful textiles that are easy to change according to the state of mind. A home should be a stress free zone, a place for relaxing, play, entertaining, spending time with family and friends. Therefore we want to create beautiful, sophisticated products with high quality" says the founder Tiina. ”Our designs are classic with fresh colours, and mix well with any style. We work closely together with stylists, taste makers, bloggers, colour experts, and designers, to bring the international atmosphere into your home. We love how geometric progressions create harmony and bold statement at the same time. We adore clean lines, fresh colours, and simple patterns. We also happily mix patterns and scales for an interesting look." Tiina was born in Finland and has lived in many countries. She now resides in Stockholm with her funny husband and beautiful baby girl. The company is the result of love for interiors, textiles and colours. ”The passion business”, as Tiina calls it, is a family adventure where everyone is involved. Tiina makes the designs in her studio, and the products are manufactured by carefully selected partners who guarantee the high quality. ELCE STOCKHOLM cares for the environment and is constantly looking for new green options for production and transport. The fabrics are 100% nature materials such as cotton. The ink used in textile printing is OEKO-TEXT standard 100®, guaranteeing that no harmful chemicals are used in the manufacturing process. The production environments are healthy and hygienic, with great focus on human values. Together with our partner we are proud to provide job opportunities for women in rural villages. All our co-workers are paid according to the country and industry standard, and no child labor is used to produce our textiles. We try to keep the printed goods such as catalogues to minimum, and all packaging material is recycled paper.
LIVE STYLISHLY. ENTERTAIN ROYALLY. LOVE PASSIONATELY.
THE BLACKS & WHITES
SHANGHAI black Cushion Cover
ATHENS grey Cushion Cover
MOSCOW white Cushion Cover
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
MOSCOW light grey beige Cushion Cover
SHANGHAI light grey Cushion Cover
MOSCOW black Cushion Cover
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
COMING IN AUGUST MOSCOW black & white Luxurious Velvet Blanket 120 x 180 cm | 100% cotton & cotton sateen Machine wash | Price group B
COMING IN AUGUST MOSCOW light grey Luxurious Velvet Blanket 120 x 180 cm | 100% cotton & cotton sateen Machine wash | Price group B
THE PINKS & ORANGES
ATHENS coral Cushion Cover
SHANGHAI pink Cushion Cover
KUALA LUMPUR orange Cushion Cover
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
THE BLUES & AQUAS
KUALA LUMPUR peacock blue Cushion Cover
MUMBAI indigo Cushion Cover
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
Singapore navy Cushion Cover
Singapore turquoise Cushion Cover
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
AVAILABLE FOR PRE-ORDER
Santa Fe dark turquoise Cushion Cover 50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
COLOURFUL SCANDINAVIAN DESIGN FOR THE FUN, FEARLESS, AND FABULOUS HOME.
THE GREENS & YELLOWS SHANGHAI green Cushion Cover 50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
ATHENS pea green Cushion Cover 50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
SHANGHAI mustard yellow Cushion Cover 50 x 50 cm | 100% cotton | Piping & hidden zipper Machine wash | Price group A
KITCHEN TOWELS AND NAPKINS
PALM SPRINGS black & white Kitchen Towel 45 x 70 cm | 100% cotton Machine wash | Price group C
PALM SPRINGS black & white Napkin 45 x 45 cm | 100% cotton Machine wash | Price group D
ATHENS grey Kitchen Towel 45 x 70 cm | 100% cotton Machine wash | Price group C
ATHENS grey Napkin 45 x 45 cm | 100% cotton Machine wash | Price group D
ATHENS coral Kitchen Towel 45 x 70 cm | 100% cotton Machine wash | Price group C
ATHENS coral Napkin 45 x 45 cm | 100% cotton Machine wash | Price group D
SINGAPORE turquoise Kitchen Towel 45 x 70 cm | 100% cotton Machine wash | Price group C
SINGAPORE turquoise Napkin 45 x 45 cm | 100% cotton Machine wash | Price group D
SINGAPORE navy Kitchen Towel
SINGAPORE navy Napkin
45 x 70 cm | 100% cotton Machine wash | Price group C
45 x 45 cm | 100% cotton Machine wash | Price group D
THANK YOU
RETAILERS We have no order minimums. Kindly contact us for more details about the flexible ways we can offer to help you grow your business with ELCE products!
AGENTS We are looking for agents in Europe, the USA and Asia. Kindy contact us for more information. PRICE LIST For price list see attached document or contact us.
tiina@elcestockholm.com +46 708 98 14 16