MEDIA PACK
Promotional campaign through an extensive e-newletter campaign using our extensive database. Targeted marketing and advertising campaign in key travel and youth media. Dedicated PR agency to maximise exposure nationally and internationally.
The
TRineAVEL WORL MaDgaz JANUARY 2012
INSIDE
SARAWAK: THE JEWEL IN MALAYSIA’S CROWN
JANUARY 2012
Marketing campaign
MAGAZINE
The travel title designed for your hand luggage, not to be left looking pretty on the coffee table at home!
THE WORLD TRAVEL
‘World Travel Magazine is the definitive title for all those looking for inspiration and ideas for budget, adventure and cultural travel experiences’
ONCE IN A LIFETIME: THE S MOST DESIRABLE LOCATION ON THE PLANET ROAD TRIPS: MOTORING ACROSS THE USA AND AUSTRALIA CITY GUIDES SPECIAL: ALL YOU YORK, NEED TO KNOW ABOUT NEW BARCELONA, PRAGUE, BERLIN, COPENHAGEN & AMSTERDAM 25/01/2012 13:40 Untitled-2 1
Distribution
We aim to reach 420,000 people across the United Kingdom via tourism centres, travel centres, travel shows, airports, festivals, universities, colleges, budget accommodation and digitally via an e-magazine campaign using our extensive database of travel enthusiasts and readers.
Format
The World Travel Magazine is A5 in size, approx 120 pages, full colour and perfect bound.
Content
Jam packed with in-depth country and city profiles highlighting the best things to do, places to visit and explore, food to eat, where to stay, how to get about and everything else a traveller needs to know.
Fast travel facts about our readers* Average spending cost for one week travel:
Demographic profile 43% aged 17-23 32% aged 24-29 25% aged 30-45
95% will spend £500+ 79% will spend £1000+ 52% will spend £2000+
What type of holidays do our readers want?
When do our readers plan to travel next?
72% Cultural and sightseeing breaks 55% Beach holiday 53% City weekend trip 50% Adventure travel 33% Volunteering 38% Gap Year break 29% Career Break 43% Study abroad 32% Work abroad
49% in less than a month 32% in 1-3 months 48% in 4-6 months 23% in 7-12 months
*Results based on reader market research conducted in 2012.
Did you know.... • The budget and adventure travel market is worth more than £2 billion pounds every year • Approximately 250,000 17-25 year olds take a Gap Year every year • Approximately 120,000 career professional take a Career Break every year • Approximately 570,000 UK students studied abroad in 2012
Advertising Rates Full page DPS
3900 6900
Special positions Inside Front Cover 5200 Inside Back Cover 5100 Outside Back Cover 6200
All prices are in UK Sterling (GBP). VAT (20%) will be added where applicable.
Discounts
Prepayments: 5% for payments settled within 14 days of booking. 10% Approved agency 15% Registered Charity
Adverorials (inc. editorial and design): Full page 4650 3 pages 9250 DPS 7900 5 pages 11500
Specifications A5, PDF format, 300dpi, CMYK with fonts embedded and transparency flattened.
Full Page Trim: 148mm wide x 210mm high Bleed: 158mm wide x 220mm high Type: 127mm wide x 183mm high
Double page spread Trim: 296mm wide x 210mm high Bleed: 306mm wide x h 220mm high Type: 275mm wide x 183mm high
Global MediaShare Limited. Registered as a company in England and Wales 07525997. Registered address: 27-29 Colmore Row, Birmingham, B3 2EW. VAT registration no: 108 4907 13
All advertising must be supplied to the specifications displayed and to the deadline provided at the time of booking by the representative account manager. Any creative submitted must satisfy and be in compliance with the guidelines set out by the Advertising Services Authority (ASA). 14 day credit account, 5% discount for payment within seven days of order. Cancelations must be submitted in writing within seven days of order.