2014 / 2015
MEDIA KIT
2
www.theworldtravelmagazine.com
WHO WE ARE The World Travel Magazine is the definitive title for the adventure seeking, culture craving, and budget conscious traveller looking for inspiration on where to travel to next and what to do. Whether it’s a beach break, a trek up a mountain, a jump off a bridge or a year out travelling across a continent, we try and cover it throughout the year. The title allows our commercial partners to connect perfectly with a large, yet focused audience across the UK through our dedicated and relevant
editorial coverage, creating the perfect platform for companies to reach their desired market with individually tailored campaigns. Offering in-depth features and expert opinions on some of the best destinations, World Travel Magazine is a must read for anyone looking for expert advice on short or long haul getaways on a budget, adventure, culture and city breaks, off-the-beaten track destinations and study and work opportunities abroad.
3 READERSHIP Core reader facts
Female Male 52% 48%
age range
Total circulation (Print + Digital): 420,000 Readership circulation breakdown: Print: 28% Subscribed: 32% Digital: 40% Advert / Editorial ratio:
25% / 75%
Average readers per copy:
2.6
Market research facts about our readers*:
15-45
Learn a new language averange age 32
averange income ÂŁ32,670
32%
Work abroad 26%
internship 22%
study abroad
volunteer 44%
adventure 50%
38%
gap or carrer break 42%
family 28%
romance 21%
*Results based on reader market research conducted September 2013
4
OUR PLATFORMS:
OUR PLATFORMS
PRINT MAGAZINE Approximately 120 page quarterly, full colour glossy magazine with a perfect bound finish, distributed to universities, colleges, travel shows and exhibitions, airports, office blocks, hotels and other selected points across London, Birmingham and Manchester. DIGITAL ONLINE MAGAZINE Available for viewing on www.thewtm.com on any computer to all unique visitors, sent directly to subscribers (subscription through website) and free to all those who subscribe.
WEBSITE
www.thewtm.com is updated on a weekly basis with new features and articles Competitions Direct banner links to several promotions exclusive to our readers Showcases some of the best content from the current and past issues City and destination guides
OUR PLATFORMS:
CONTENT
Destination Guides Introduction and breakdown of what to do in recommended destinations Short Haul Covering some of the best destinations to visit for a short break
Education Tourism Raising the profile of education institutes from across the globe Advertorial features Showcasing some of the best tourism companies from specific regions across the world
Long Haul Special features Explore destinations further afield Seasonal Features Winter Sun, Winter Holidays, Summer Vacations, Spring Breaks
Gap Year, Career Breaks, Family Friendly
6 COMMERCIAL OPPORTUNTIES Due to the diversity and flexibility across our media platforms, our desired commercial partners are able to tailor campaigns to their individual preferences ensuring maximum relevance and exposure. Some of the opportunities available to our partners include: Full page, DPS and Premium Position advertising in both Print and Digital formats Relevant editorial support to maximise the potential of the campaign Sponsorship opportunities in conjunction with editorial features Online banner adverts on www.thewtm.com directed to the desired WebPages Data capture through online competitions
7 ADVERTISING FULL PAGE
h: 210mm x w: 148mm
DISPLAY RATE CARD Premium Positions Inside Front Cover 1st Double Page Spread 1st Right Hand Inside Back Cover Outside Back Cover IFC Gatefold Cover Sponsorship of editorial feature Full sponsorship
7895GBP 9265GBP 4935GBP 7525GBP 8290GBP Price available on request POA POA
Double Page Spread h: 210mm x w: 296mm
Advertorials (inc. content + design): 2 page feature 8750GBP 3 page feature 10225GBP 5 page feature 14560GBP
R.O.P Double Page Spread Full Page Half Page
7785GBP 4120GBP 2315GBP
All advertising rates are subject to VAT at the current rate
8 COPY DATES 2014/15
DEADLINES AND PRODUCT INFORMATION ISSUE
RELEASE
COPY DEADLINE
APRIL 2014
15th APRIL
1st APRIL
JULY 2014
15th JULY
1st JULY
OCTOBER 2104
15TH OCTOBER
1st OCTOBER
JANUARY 2015
15th JANUARY
15th DECEMBER
9 ADVERT SPECIFICATION DATA www.thewtm.com // AD SPECS + RATES MAIN HOMEPAGE BANNER 723x88 px. 72 dpi HOMEPAGE SKYSCRAPER 172x346 px, 72 dpi
3 MONTHS 1,500 GBP 900GBP
Full Page
FULL PAGE
h: 210mm x w: 148mm
REGIONAL BANNER 1,200GBP 723x88 px. 72 dpi REGIONAL SKYSCRAPER 172x346 px. 72 dpi
A5, PDF format, 300dpi, CMYK with fonts embedded and transparency flattened.
Trim: 148mm wide x 210mm high Bleed: 158mm wide x 220mm high Type: 127mm wide x 183mm high
Double page spread
600GBP Double Page Spread h: 210mm x w: 296mm
COMPETITION N/A
Trim: 296mm wide x 210mm high Bleed: 306mm wide x h 220mm high Type: 275mm wide x 183mm high
Price on request Dependant on comp details Bleed Advert
Non-Bleed Advert
Trimmed Page
GLOBAL MEDIA SHARE ltd Registered as a company in England and Wales 07525997 Registered address 27-29 Colmore Row, Birmingham, B3 2EW. VAT registration no: 108 4907 13 CONTACT US Tel. Fax. Email info@theworldtravelmagazine.com www.thewtm.com All advertising must be supplied to the specifications displayed and to the deadline provided at the time of booking by the representative account manager. Any creative submitted must satisfy and be in compliance with the guidelines set out by the Advertising Services Authority (ASA). 14 day credit account, 5% discount for payment within seven days of order.