MEDIA KIT 2020
WTM THE CONSUMER TRAVEL TITLE DESIGNED TO GIVE THE READER THE INSPIRATION FOR THEIR NEXT TRIP
ABOUT WTM Now into our 7th year of production, The World Travel Magazine has grown to become one of the leading consumer travel media platforms within the UK market. Reaching the leisure travel market is our goal - working together with tourism organisations in meeting the overall objective of raising the profile and awareness of destinations and brands across the world; some of which are known, and those sleeping giants, which are waiting to be explored. We have worked with many brands across the globe, many of whom have worked with us multiple times, with the desire to reach out to the lucrative UK consumer travel marketplace.
MAGAZINE OVERVIEW • • • •
A5 Size, approx. 120 Pages Perfect Bound Interior Paper 115gsm Gloss Laminate Cover 250gsm
BREAKDOWN OF CIRCULATION Print 28% Digital 46% Subscribed 26% Advert 25% / Editorial Ratio 75% Total Circulation 420,000 READER PROFILE Average Annual Spend £2,956 P/A Average Annual Income £34,462 P/A Female 54% / Male 46% Age Range 17-65
MARKET RESEARCH FACTS ABOUT THE READERS* 84% CULTURE
EVENTS & FESTIVALS
98% SUMMER VOCATIONS
95%
LEISURE TRAVEL
68% ADVENTURE WORK & STUDY ABROAD
69%
72%
78%
HERITAGE
CITY BREAK
78%
78%
OUTDOOR ACTIVITY
WINTER TRAVEL
76%
GASTRONOMY
62%
83%
FAMILY TRAVEL
*Results based on market research conducted in September 2018 with 3,450 readers
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THE 10-PAGE SPOTLIGHT FEATURE
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SPOTLIGHT PREMIUM POSITION
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3 Feature Advert 2 Feature
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• Double page spread Inside Front Cover advert • 8 page advertorial feature • Logo positioning on front cover • Exclusive image on the front cover • Branding around the digital version
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ADVERTORIALS
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Over the last 8 years, we have worked with clients to produce bespoke advertorial content that not only looks good, but more importantly, delivers the desired results. From producing the brief, collating the information including text and images, through to providing initial proofs and working on any amendments along the way; the entire process ensures that we produce a piece which the client is totally satisfied with.
DIGITAL
THE DIGITAL VERSION IS AN ALL-SINGING, ALL-DANCING PUBLICATION AVAILABLE TO VIEW VIA THE WORLD’S LARGEST ONLINE DIGITAL PUBLICATIONS PLATFORM, ISSUU
RATE CARD & SPECS BESPOKE ADVERTISING SOLUTIONS CREATED TO TARGET THE UK TRAVEL MARKET
PREMIUM POSITIONS Inside Front Cover 7895 GBP 1st Double Page Spread 9265 GBP 1st Right Hand 4935 GBP Inside Back Cover 7525 GBP Outside Back Cover 8290 GBP IFC Gatefold Cover Price available on request Sponsorship of editorial feature POA Full sponsorship POA R.O.P Double Page Spread Full Page Half Page
7785 GBP 4120 GBP 2315 GBP
ADVERTORIALS (inc. content + design): 2 page feature 3 page feature 5 page feature
8750 GBP 10225 GBP 14560 GBP
SCHEDULE 2020 SPRING/SUMMER Release 29th April 2020 Deadline 1st April 2020 AUTUMN/WINTER 15th October 2020 25th September 2020
Release Deadline
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PARTNERS WE ARE WORK WITH
WORKING TOGETHER WITH MEDIA SHARE WORLD FOR THE WORLD TRAVEL MAGAZINE WAS A POSITIVE SURPRISE. THERE WAS A GOOD COMMUNICATION BETWEEN US AND THEY MANAGED TO TRANSLATE MY IDEAS INTO THE FEATURE VERY WELL. THE FEEDBACK LOOPS SHARPENED IT EVEN MORE AND IN THE END I GOT EVEN MORE THAN I WAS ASKING FOR. Peter Unsinn, MA, Innsbruck Tourismus
WORKING WITH THE WORLD TRAVEL MAGAZINE IS AN ABSOLUTE PLEASURE. EDUARDO AND HIS TEAM ARE A JOY TO WORK WITH. THEY UNDERSTAND THE BRIEF AND OBJECTIVES PERFECTLY. THANK YOU! Karina Krauss / Mainz Tourismus GMBH
“WORKING WITH EDUARDO AND THE WORLD TRAVEL MAGAZINE IS A PLEASURE. IT’S MORE LIKE WORKING WITH A FRIEND THAN A BUSINESS PARTNER. EDUARDO ADDS THIS PERSONAL TOUCH TO HIS WORK – INSTEAD OF AN EMAIL IT’S A PERSONAL PHONE CALL. THAT MAKES IT REALLY SPECIAL!” Susanne Höller / GrazTourismus
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WHAT CLIENTS SAY
CONTACT US MediaShare World Limited 71-75 Shelton Street Covent Garden London WC2H 9JQ United Kingdom Email info@mediashareworld.co.uk Phone +44 (0) 333 006 2450