Menswear Final: Catalog Proposal Tili Thompson
Designers include
About Mario's is a luxury brand retail store for men and women with stores in Washington and Oregon. Owned and operated by President Mario Bisio, Mario's is known for its impeccable customer service and for housing collections from the world’s most upscale, high quality fashion designers.
Mario’s
Allegri Armani Collezioni Brunello Cucinelli Canali Ermenegildo Zegna Etro Giorgio Armani Hugo Boss Incotex Isaia John Varvatos Kiton Lanvin Paul Smith Prada Samuelsohn
Aquarama Belstaff Boglioli Corneliani Culturata Garduer Giannetto Portofino Gimo’s Hardy Amies Harris Wharf Loro Piana Moncler Maurizio Baldassari Paul & Shark Robert Talbot Thaddeus
Age 35+ Gender Male Income $76,000+
Target Market
Our target consumer is a professional male in the prime of his career. He has a personal style, owns a luxury vehicle, and stays in nice hotels when he travels. His free time is engaged the luxury of pursuing his interests, including drinking fine scotch, building and flying airplanes, and his aspiration to be more than a cliff notes intellectual.
Strategy Drops August 2014 Circulation 500
Project Summary
As our Designer Menswear customer is educated in style: he understands quality, knows what looks good on him, and knows what is current. He also considers himself to be an intellectual. We meet him on these grounds with this book, the tailored notes of an academic's view of fashion exposed through the intellectual’s point of view. Our spreads unite to form a philosophy aligning menswear with how we define humanity, he the Fountainhead.
Theme Son of Man, Rene Magritte Concept Menswear is constant. As with a drop of pitch, we wait decades for great change, while the visible details hide even greater details, both of the cloth and the man who wears it. Men as a whole have caught on to what is easily apparent, and what is left for our customer is to improve our offerings to satisfy their aspiration to stay ahead and above, beyond reproach as the ideal man.
Concept Summary
Head A Preface to Morals Subhead You’re out of the cave. To prove it, you must show what constructs reality. Page subheads The Spread Collar The New Gray Suit The Navy Coat The Cuff Trouser The Brogues
Story 1
Summary The five items necessary for every sartorially-conscious man's closet this season. These essential elements aren't common basics, but set the pace for the season; Men who do not own these items will be seen as dated. The 2 page spread features a single image of early morning light glaring through the window, beams directing attention to the items artfully displayed on a wall.
1: Tear Sheets
Summary
HEADER Over it All Subhead Dressing well has become a pursuit of the masses. Show you’re still above the crowd.
Story 2
Overcoats made a powerful impact on the runway, and we expect them to become major sellers as signature pieces this season. The overcoat will set our customer apart from the crowd. Not just for warmth, the overcoat connects him to his inner Creative heroes (rock stars especially). The spread features our model standing above others, the image composition subtly suggesting him on a stage facing a crowd by using natural settings to elevate him.
2: Tear Sheets
Summary Header Gray Area Subhead
What is style, and what is too much? Our man walks a fine line with logic and wit.
Story 3
There are now more men's fashion choices pushing the envelope; Staying at the front requires a tight focus to define ideal style. Our man enjoys both easy luxury and the unease of those who don't understand his formula. We also introduce our new selection of Richard James products. The spread is exclusively Richard James. The model fills the majority of each image. Each image exposes more face until he finally makes eye contact.
3: Tear Sheets