KITRAD GROUP (Import and Distribution in the French West Indies) Indies)
GROUP OVERVIEW
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KITRAD GROUP IS‌ Annual sales of approx. Eur 14Million 25 people 320,000 cases of beer (eq. to 2.8M liters) 195,000 cases of water 350,000 bottles of champagne 90,000 cases of wine A large coverage of the Caribbean, through their premises or partnerships with major distributors. A distribution of all their brands in exclusivity in Guadeloupe (70%), and in the other French territories of the West Indies (30%).
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KITRAD SARL IN GUADELOUPE… Introduction Product Range Figures 2010 Main Facts 2010 4
INTRODUCTION
OF
KITRAD SARL
Importer/distributor of champagne, beer, wine, soft drinks and spirits. Created in 1995, KITRAD was taken over in 1998 by Jean-CÊdric BROT. He was granted exclusivities in Guadeloupe on 2 main brands which contributed to the company’s early notoriety : Jacquart champagne and Carib beer. Starting with 8K cases by then, 125.4K cases of Carib were sold in 2010. As for champagne, 82K cases were sold in 2010. Sales strategy: Expand their position on the market with exclusive brands. Develop a unique and wide Caribbean products offering Goal: Be the leader in the distribution of Caribbean beverages, wine and champagne. Target local consumers and tourists through a wide range of Caribbean alcohol and soft drinks.
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A
FULL COVERAGE OF THE ISLAND 15 people (including 4 sales reps & 1 brand promoter) 700 regular clients across the island Presence in all distribution channels in Guadeloupe: Hypermarkets and Supermarkets : 40% Gas stations and convenience stores : 20% Groceries : 25% Hotels , Restaurants, Night clubs and Bars : 15% Products/Brand promotion supported by trade marketing, sponsoring cultural and sports events.
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KITRAD GUADELOUPE ORGANIZATIONAL CHART General Manager Jean Cedric BROT Manager associate Ferdinand CHERDIEU D’Alexis (FCA) FCA Sales Director
Marilyne THETIS Finance & Accounting Director
4 sales reps 1 Account Mgr 1 Brand promoter
Carole GOTTA Logistics/ Purchasing Dpt.
Denis BEDMISTER Warehouse Mgr 3 handlers/delivery people
1 accountant 7
PRODUCTS RANGE
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PRODUCTS RANGE Champagne (Jacquart & Pommery) Beer (Carib, Presidente, Mackeson, Amsterdam, Coors light, Asahi) Energy Drink (Monster) Caribbean energy drinks (Colbeck, Stone’s, Magnum, Jagra) Spirits ( mainly Hunting Lodge Whisky, Waleska Vodka, Père Labat & Courcelles rum, Tequila) Wines (entry level to premium) Fruit juice (Granini) and sodas (Ting) 9
FIGURES 2010 SALES BREAKDOWN IN VALUE
(TOTAL OF 9.7M EUROS)
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FIGURES 2010
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MAIN FACTS 2010 Strong development of ÂŤ energy Âť drinks: Monster: Launched on april 2010 11.3 K cases sold in 2010 12.5 K cases sold by the end of july 2011 Monster outrun Red Bull to become #2 on Guadeloupe market
Caribbean energy drinks: Mainly with Colbeck Ginger wine and Magnum 13.6 K cases sold in 2010 7770 cases sold by the end of july 2011 (5500 only with Colbeck cases). Target is 15K cases by the end of 2011. 12
KITRAD ST MARTIN & NV Staff : 10 people (4 sales reps) Distribution also covers Anguilla, Saba, St Eustatius, St Kitts & Nevis. Operating since 2004 600 clients
KITRAD ST BARTHELEMY Sales reps : 3 people Operating since 2007 120 clients
KITRAD CARAĂ?BES : Handling through their France office the distribution of Carib beers Brand agent for Caribbean suppliers.
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KITRAD N.V. ORGANIZATIONAL CHART General Manager Jean Cedric BROT
Accountant Cedric DAUPHAS (reporting to Account Mgr. L. Braga in Guadeloupe)
1 warehouse person 1 Kitrad employee with 4 pallets truck
Sales and MkgDirector Dominique. DAVY 1 merhandiser 2 sales people
3 delivery people
2 sub contractors with one 3 pallets truck and one 5 pallets truck
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KITRADST MARTIN & ST BARTH PRODUCTS RANGE Champagne (Charles Lafitte, Jacquart & Pommery Demoiselle) Beer (Carib, Asahi, Mackeson, Royal Stout, Shandy, Amsterdam) Spirits (Whisky, Vodka, Pere Labat, Courcelles, Callard & Roques rums, tequila) Wines (entry level to premium) Juices : Réa, Compal, Don Simon Water : Capès Dolé, Didier, San Benedetto 15
OUR
CONTACT LIST
KITRAD SARL & KITRAD Caraïbes kitrad@wanadoo.fr
TeL : + 590 (590) 25 21 11 Fax : + 590 (590) 32 79 93
•Impasse Jacquart •ZI de Jarry •97122 Baie-Mahault •GUADELOUPE, F.W.I
KITRAD St Martin/NV
Tel. : + 590 (590) 52 81 42 Fax : + 590 (590) 52 81 43
kitradsxm@caribserve.net •38 Zac Hope Estade •L'Espérance, Grande Case •97150 ST MARTIN
KITRAD St Barth kitradsbh@orange.fr
Tel. : + 590 (590) 27 79 15 Fax : + 590 (590) 27 63 16
•Rés. Le Rocher Public •97133 ST BARTH, F.W.I.
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THANK YOU, WE ARE LOOKING FORWARD TO BUILDING A STRONG AND LONG TERM BUSINESS RELATIONSHIP WITH YOUR COMPANY. J-C BROT, GENERAL MANAGER
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