Detroit City FC 2015
CORPOR ATE SPONSOR SHIP OPPORTUNITIES
Passion for our City Passion for the Game This is how you rebuild a city. You think big but start small. And you get creative. – John Niyo, Detroit News
Detroit City Football Club In just three years, Detroit City FC has established itself as one of the most talked about soccer teams in North America. Our grassroots organization works to satisfy the demand for soccer in Detroit, represent the city in a positive light, and build community through the beautiful game.
What we do: • Create a unique, affordable, and inclusive experience for all… • Serve as an affordable platform for independent businesses in the city to reach a wider regional market… • Appeal to thousands of newly relocated young professionals in search of a unique, independent sporting
experience… • Embody the possibilities and opportunities of present day Detroit to residents new and old… • Reach out to the region’s large and growing Arab & Latino populations that already respect the game… • Host and travel to play opponents from major cities across the Midwest and Canada… • Run arguably the most discussed recreational soccer league in America, the Detroit City Futbol League… • Provide a high quality level of soccer and exposure for the region’s most talented players…
By our third year we’ve: • Assembled a team that went undefeated at home in the regular season and built a reputation as one of the
nation’s great minor league soccer organizations • Led the National Premier Soccer League in attendance with over 24,000 attendees at home matches over
the course of the 2014 season • Averaged over 3,000 supporters per home game, selling out the majority of our matches • Sold nearly 1,300 season tickets for the 2014 season • Brought over 45,000 unique visitors to DetCityFC.com during the 10 week NPSL season • Reached over 3,100 viewers with our first webcast • Created a social media presence that reaches nearly 20,000 followers and over 10,000 Facebook
impressions per day • Been covered by nearly every Southeast Michigan news outlet and dozens of national and international
publications • Drawn over 1,000 Detroiters to weekly games and events for the Detroit City Futbol League, a wildly popular
neighborhood soccer league • Demonstrated leadership in the community by organizing charitable activities to benefit Detroit PAL, the
Ruth Ellis Center, Wounded Warrior Project, Gleaners Food Bank and Detroit Public Schools soccer programs
Social Media Presence Detroit City FC boasts one of the strongest and most unique social media presences in the Michigan sports market. With over 2.6 million impressions in season, our fan base is engaged and continues to grow exponentially each season.
During our 2014 season: • Over 2.6 million Facebook impressions • Over 40,000 engaged interactions • Over 31,000 unique users • Over 4,200 NEW FANS or 17 new LIKES per day
Averaging Over 10,000 Daily Impressions Per Day: • Primary demographic: 25-34 years old or 38% of total impressions • Secondary: The 18-24 and 35-44 demographics account for 22% of impressions • 60% of total impressions and interactions come from males • 40% of total impressions and interactions come from females
Top Markets: • Detroit 57% • Ann Arbor/Livonia/Royal Oak 35% • Other 8%
Webcast Each season is a new chapter in Le Rouge history. This year, we’ll be streaming each home match (8 games) LIVE in HD for our ever growing fan base. Over 3,000 devices streamed our initial test game proving the demand for a LIVE match broadcast. Anticipating 5,000 unique devices tuning in per game for the 2015 season, your brand will be exposed in front of our dedicated supporters.
Marketing With Detroit City FC Detroit City FC brings an inclusive sporting experience to downtown Detroit, provides affordable entertainment to an under served soccer market, and serves as the recreational and social focal point for a resurgent city.
As a sponsor, you will be partnering with an organization that has quickly established itself as the embodiment of: • The small independent business with authenticity and grassroots techniques that is redefining Detroit and
portraying it in a positive light in regional media and beyond. • The new wave of young professionals who are moving into the city core in droves. • The untapped passion for soccer in Metro Detroit across diverse communities ranging from suburban Detroit
youth soccer players and their families, to the growing and under served ethnic urban enclaves in Southwest Detroit, Hamtramck, Dearborn and beyond. • A community of Detroit residents of all stripes celebrating their love of sports through our games and
organized bar nights, which regularly draw hundreds of supporters. Between DCFC games and the Detroit City Futbol League, our events have become the social and recreational epicenter of an iconic city.
Presenting Sponsor - $75,000 The Presenting Level Sponsorship is Detroit City FC’s highest profile opportunity for businesses. As the Presenting Sponsor, your logo will appear on the front of the players’ home and away jerseys and prominently on the top of the Detroit City FC website’s homepage. The uniforms are worn by players at games and promotional appearances, soccer clinics, and various community events. They will also be available for purchase and worn by hundreds of team supporters. Benefits of a Presenting Sponsorship include:
Jersey: • Your logo on the front of home jerseys, away jerseys, and warm-up jerseys • Replica jerseys with your logo sold at all events, and worn by fans year-round
Digital: • A media marketing plan, promoting your brand’s involvement with every facet of Detroit City FC • Premium placement of your logo on the banner of DetCityFC.com and throughout email communications • Logo placement on the DCFC Facebook header with continual messaging on all social media platforms for the
entire season • Product placement in Detroit City FC produced videos • Continuous on-air webcast logo placement for the entire season • (3) Live webcast reads per game with targeted messaging •
Unique webcast activation (trivia, player profile, supporter of the match, etc…)
• Stadium Advertising: • (10) 3’ X 10’banners with logo placed along midfield, in the concourse and at the entrances of the stadium • Exclusive placement of logo on interview backdrop
Marketing: • Branded half-time promotional opportunities • Your logo featured on a unique giveaway to at least 500 fans at one DCFC home match (beer cozie, rally
towel, etc…) • On-site activation concourse tables for all home matches • 50 season tickets • Detroit City FC participation in your promotional and media opportunities and events
Print: • Your logo on Detroit City FC posters and schedule cards, distributed throughout Metro Detroit • Logo placement on game-day program distributed at all home matches
Maroon Sponsor - $25,000 The Maroon Level Sponsorship is one of Detroit City FC’s highest profile opportunities for businesses. As the Maroon Sponsor, your logo will be featured on the back of players’ jerseys and the home page of the Detroit City FC website. The uniforms are worn at all games and many player appearances, soccer clinics, and various community events. They will also be available for purchase and worn by hundreds of team supporters. Maroon Sponsor Receives:
Jersey: • Your logo on the back of home jerseys, away jerseys, and warm-up jerseys • Replica jerseys with your logo sold at all events, and worn by fans year-round
Digital: • Premium placement of logo on home page of DetroitCityFC.com • Continual Facebook posts and social media messaging throughout the season • Opportunity to do a video after each home match plugging your business(i.e. Core Power Man of the Match) • 30 minutes of webcast on-air logo presence per game for the entire season • (3) Live webcast reads per game with targeted messaging
Stadium Advertising: • (6) 3’ X 10’banners with logo placed along midfield, in the concourse and at the entrances of the stadium
Marketing: • Specially catered in-game promotional opportunities • On-site activation concourse tables for 4 home matches • 25 season tickets
Print: • Logo placement on game-day program distributed at all home matches
Rouge Sponsor - $15,000 Digital: • Logo on home page of DetroitCityFC.com • 30 minutes of webcast on-air logo presence per game for the entire season • (3) Live webcast read per game with targeted messaging • Social Media marketing plan to include unique activation (Trivia contests, Countdown to Kickoff, Supporter
of the Match, etc…)
Stadium Advertising: • 5’ X 150’ end zone banner offering the sponsor the largest on-field advertising opportunity. Banner will offer
premier viewing location for fans as well as the team webcast for the entire season • (3) 3’x 10’ banners placed on the stadium concourse providing visibility to fans as they walk to and from the
public restrooms, merchandise and concession sales for the entire season
Marketing: • Your logo featured on a unique giveaway to at least 500 fans at one DCFC home match (beer cozie, rally
towel, etc…) • On-site activation concourse tables for 2 home matches • 15 season tickets
Print: Logo placement on game-day program distributed at all home matches
Gold Sponsor - $10,000
Digital: • Logo on home page of DetroitCityFC.com • 15 minutes of webcast on-air logo presence per game for the entire season • (1) Live webcast read per game with targeted messaging • Social Media marketing plan to include unique activation (Trivia contests, Countdown to Kickoff, Supporter
of the Match, etc…)
Stadium Advertising: • On-field A-Frame placed on either side of the goals providing the sponsor with a premier location providing
excellent visibility to the fan-base as well as the team webcast for the entire season • (2) 3’x 10’ banners placed on the stadium sideline for good visibility and prominent placement in game
photos and media for the entire season
Marketing: • On-site activation concourse tables for 1 home match • 10 season tickets
Print: • Your logo on a full color poster featuring a Detroit City FC player, that’s given to each fan as they enter the
stadium • Logo placement on game-day program distributed at all home matches
Spirit Sponsor - $5,000
Digital: • Logo on home page of DetroitCityFC.com • 15 minutes of webcast on-air logo presence per game for the entire season
Stadium Advertising: • Logo placement on welcome sign displayed above the front gate that will be seen by every fan as they enter
the stadium for the entire season • (2) 3’x 10’ banners placed on the stadium sideline for good visibility and prominent placement in game
photos and media for the entire season
Marketing: • 5 season tickets
Print: • Logo placement on game-day program distributed at all home matches
City Sponsor - $2,000
Digital: • Logo on home page of DetroitCityFC.com
Stadium Advertising: • (2) 3’x 5’ banners placed on the stadium sideline for good visibility and prominent placement in game
photos and media for the entire season • (2) 3’x 5’ banners placed on the stadium concourse providing visibility to fans as they walk to and from the
public restrooms, merchandise and concession sales for the entire season
Marketing: • In-game plug for your business at unique moments by the in-game announcer (Kick-off presented by, Half-
time present by) • 2 season tickets
Print: • Logo placement on game-day program distributed at all home matches
Detroit Small Business Sponsor - $1,000 We work to celebrate and promote the small businesses that make Detroit great. For a handful of locally owned businesses, we offer unique opportunities, designating you the official sponsor of unique and recurring events throughout each game. For example, your company could be announced with the official game time, present the game ball during pre-game introductions through a unique product placement; or host a unique halftime show including a product demonstration. We’ll work with you to come up with the most unique and beneficial product placements. Detroit Small Business Sponsor receives:
Digital: • Logo on home page of DetroitCityFC.com
Stadium Advertising: • (2) 3’x 5’ banners will be placed on the stadium sideline for good visibility and prominent placement in game
photos and media for the entire season
Marketing: • In-game plug for your business at unique moments by the in-game announcer (Kick-off presented by, Half-
time present by) • 2 season tickets for games
Print: • Logo placement on game-day program distributed at all home matches