AUTUMN 2009
JAEGER-LECOULTRE I 66TH VENICE FILM FESTIVAL Audemars Piguet I Royal Oak Chronograph OMEGA I Apollo 11 40th Anniversary Limited Edition Kayali Jewelry I The History of Diamonds Tissot I Michael Owen Completes Switch to Manchester United
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30
COVER STORY
Jaeger-LeCoultre 66th Venice Film Festival
Cover Story
12 Jaeger-LeCoultre 66th Venice Film Festival
_________________________________ WATCHES PATEK PHILIPPE
30 Ref. 5101R 10-Day Tourbillon
AUDEMARS PIGUET 34 Royal Oak Offshore
ULYSSE NARDIN
38 Genghis Khan Haute Joaillerie
BREGUET
40 Classique Grande Complication 5347 Double Tourbillon
OMEGA
42 Apollo 11 “40th Anniversary” Limited Edition Patek Philippe Ref. 5101R 10-Day Tourbillon
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BULGARI 46 The New Assioma D Steel and Diamonds Collection
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GLASHUTTE
50 Senator Meissen Tourbillon
GUCCI
52 I Gucci - New Extentions
SAINT HONORE
54 Haussman Magnum Automatic A Real Technical Prowess
Audemars Piguet Royal Oak Offshore
40
TISSOT
56 Tissot Veloci-T
HAMILTON
58 The Sonic Factor
VICTORINOX SWISS ARMY 62 Alliance Sport Chrono Lady
CITIZEN
64 Eco-Drive Global Radio Controlled Watch (Calibre U680)
Breguet Classique Grande Complication 5347 Double Tourbillon
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MOVADO
68 Movado Master
ck
70 Post - Minimal Chrono
SWATCH
72 Fashionable Fall Winter 2009 Collection
_________________________________ JEWELRY Bulgari Parentesi Cocktail
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BULGARI
86 Parentesi Cocktail 90 Cabochon 91 Bulgari Gifts
POMELLATO 92 Arabesque
KAYALI JEWELRY
94 The History of Diamonds
SWATCH BIJOUX Pomellato Arabesque
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96 The Fall Winter 2009 Collection
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___________________________ PREMIUM NEWS 100 Audemars Piguet and the Gstaad Classic: a winning alliance 102 Tissot Brand Ambassador Michael Owen completes switch to Manchester United 104 OMEGA Will be Official Olympic Timekeeper Through 2020 105 Roman Holiday for Rosolino and Phelps OMEGA’s Swimming Ambassadors Enjoy A Rare Break 106 Play 99.6 FM Touch it to Win It Competition - Official Timekeeper Victorinox Swiss Army
Premium News Tissot Brand Ambassador Michael Owen completes switch to Manchester United
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108 Tissot Trophy Karting Competition at Jordan Speed Center 112 Kayali Jewelry announce the launch of its new web site 113 Kayali Jewelry’s Diamond Festival Winners
_______________________________ INTERVIEW 116 5 Questions With Mohammad al Kalha at Kayali Jewelry
Premium News OMEGA will be Official Olympic Timekeeper through 2020
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Interview 5 Questions With Mohammad al Kalha at Kayali Jewelry
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PREMIUM I WELCOME LETTER
E
ven though the weather is cooling down, things are just heating up here at Premium! Our Autumn issue is packed full with great new watch and jewelry collections from worldrenowned brands, as well as local and international news in the industry. The 66th Venice Film Festival was the perfect occasion to mark the 80th anniversary of the Jaeger-LeCoultre Calibre 101. Check out our cover story (p12) to see celebrities walking down the red carpets with their wrists adorned with magnificent Jaeger-LeCoultre creations.
EDITOR IN CHIEF CELINE ALAEDDIN
MANAGING DIRECTOR AMMAR ABU GOURA
Another important global event is of course the 40th anniversary of the Apollo 11th Moon Landing mission. Since OMEGA was the chosen timepiece to accompany the astronauts on this mission, OMEGA has launched the Apollo 11 “40th Anniversary” Limited Edition collection (p 42) to commemorate this remarkable feat.
PUBLISHED BY: AL MAJAL AGENCY P.O.Box 630 Amman, 11118 Jordan
ADVERTISING INQUIRIES Big news in the sporting world came when Tissot Brand Ambassador, Michael Owen, announced his move over to football club Manchester United (p 102). In local news, you’ll find recaps of exciting events such as the Kayali Jewelry Diamond Festival Winners (p 112), the Tissot Trophy Karting Competition (p 108) and the Touch it to Win it Competition where the official Time Keeping was provided by Victorinox Swiss Army watches (p 106). So, read on and enjoy our Autumn 2009 issue as much as we enjoyed creating it for you!
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TELFAX: +962 6 553 00 47 premiummagazine@almajalagency.com
PRINTED AT: NATIONAL PRINTING PRESS
PREMIUM I COVER STORY
66th Venice Film Festival
F
rom September 2 - 12, 2009, Jaeger-LeCoultre escorted silver screen icons in the City of the Doges with a dream cast of exquisite timepieces unveiled on the Red Carpet of the Festival.
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Within this eminently cultural context, celebrities and watchmaking devotees had the opportunity to discover and rediscover the mythic Calibre 101, the world’s smallest movement, celebrating its 80th Anniversary. As a loyal partner of the Venice
Film Festival since 2005, JaegerLeCoultre was a key player in all the important scenes of the event, adorning stars with its finest creations and ultimately presenting award winners with a personalized Reverso watch.
PREMIUM I COVER STORY
Sylvester Stallone receives the Jaeger-LeCoultre Glory to the Filmmaker Award
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Eva Mendez at the opening ceremony wearing Jaeger-LeCoultre Joaillerie 101 Feuille
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Joaillerie 101 Feuille As if wafted on a gentle breeze, a leaf alights on the wrist and encircles it with radiant elegance. Its luxuriant and delicate lines enhanced by brilliant and baguette-cut diamonds conceal Calibre 101: the leafshaped cover can be raised to reveal the passing hours and minutes, and then closed again to help one forget time altogether. A full-fledged piece of jewellery in its own right, this re-edition of a 1959 model keeps jealous watch over its own “private domain� and tells a tale of moments drifting by like precious secrets.
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PREMIUM I COVER STORY
Jaeger-LeCoultre Joaillerie 101 Etrier
Actress Huang Lu at the Between Two Worlds Red Carpet wearing a Jaeger-LeCoultre Joaillerie 101 Etrier
Wesley Snipes at the Brooklyn’s Finest Photocall wearing a Jaeger-LeCoultre Master Compressor in pink gold
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Oliver Stone at the South of the Border Photocall wearing a Jaeger-LeCoultre AMVOX1 Alarm
PREMIUM I COVER STORY
Svetlana-Hodchenkova at the opening ceremony wearing Jaeger-LeCoultre Joaillerie Manchette
Jaeger-LeCoultre Joaillerie Manchette
Manuela-Velasco at the Rec 2 Photocall wearing a Jaeger-LeCoultre Master Squelette QP with diamonds
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PREMIUM I COVER STORY
Joaillerie 101 Nodo Two gold ribbons adorned with baguette and brilliant-cut diamonds matching their smooth, supple texture are tied in a graceful bow over the dial. Radiating a sense of vibrant movement evoking that of a rich fabric, this secret watch unites Haute Horlogerie and Haute Couture to truly striking effect. Inspired by a Jaeger-LeCoultre heritage model, it reconciles the angles of the case with the rounded curves of its face hidden beneath a bed of gemstones. Historical yet contemporary, daring and yet demure, it is nurtured by a set of fascinating paradoxes – very much in fact like women themselves!
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PREMIUM I COVER STORY Margaret Made at the opening ceremony wearing Jaeger-LeCoultre Joaillerie 101 Nodo
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Jaeger-LeCoultre Joaillerie 101 Art Deco
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Jaeger-LeCoultre ambassador Diane Kruger at the Mr. Nobody Red Carpet wearing a Jaeger-LeCoultre Joaillerie 101 Art Deco
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PREMIUM I COVER STORY
Jaeger-LeCoultre Party at Cipriani Hotel during the 66th Venice Film Festival
Jaeger-LeCoulte Party at Cipriani Hotel
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n September 8th, Jaeger-LeCoultre unveiled a unique watch: Hybris Mechanica à Grande Sonnerie… Jérôme Lambert, Jaeger-LeCoultre CEO, welcomed famous actors as Catherine Deneuve, Giovanna Mezzogiorno, Riccardo Scamarcio, Joaquim de Almeida, Huang Lu, Abhay Deol.
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The party held at the fabulous Cipriani Hotel dazzled also artists and friends of the Brand with radiant polo player Clare Milford Haven and famous sport men: professional polo player Eduardo Novillo Astrada, Aston Martin Racing driver Darren Turner. A specific highlight marked this unique evening with the attendance of Sarah Ferguson, Duchess of York
with her charity “Children in Crisis”, supported by Jaeger-LeCoultre. As Jérôme Lambert stated: “What better place than Venice, the heart of the European culture and art, to present the newest Masterpiece, an epitome of the Swiss watchmaking and the highest ever reached in complication: the Hybris Mechanica à Grande Sonnerie”.
PREMIUM I COVER STORY
Jerome Lambert, Jaeger-LeCoultre CEO, reveals the Hybris Mecahnica
Catherine Deneuve wearing a JaegerLeCoultre Joailleirie 101 Riviere Reine
Giovanna Mezzogiorno wearing a JaegerLeCoultre Reverso Squadra Lady Duetto Jewelry in white gold
Sarah Fegusson, Duchess of York, JaegerLeCoultre Joaillerie 101 Etrier on satin strap
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PREMIUM I COVER STORY
Calibre 101 80 years of inspiration
W
hile the history of Fine Watchmaking is studded with inventions and technical accomplishments, one of them in particular opened up whole new vistas for the entire field: Calibre 101. Created in 1929 in the workshops of the Manufacture Jaeger-LeCoultre, this prodigious feat of micromechanical engineering has been a watchmaking icon for 80 years. 80 years of uninterrupted history, of consistent advancement and creativity. This year, Jaeger-LeCoultre has chosen the Venice Film Festival as the venue in which to celebrate the world’s smallest movement. Six very different and equally stunning watches commemorate this anniversary with a blend of grace and inspiration, treating the infinitely small to an infinitely broad variety of expressive variations. Whether contemporary or classic, the Haute Joaillerie 2009 models, which include a masculine interpretation, vie with each other in providing a stylish frame for Calibre 101.
Joaillerie 101 1938 Embarking admirers a journey through time to the artistic wealth of the 1930s, this reedition of a 1938 model features a streamlined case adorned with two rows of baguettecut diamonds. The bracelet naturally extends the dial, while a geometrical frieze pattern meticulously engraved on the sides highlights its Art Deco profile. The hour and minute hands glide gracefully over a dial the exact size of the 101 movement, leaving in their wake a distinct sense that time has stood still to contemplate the graceful beauty of this horological work of art.
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A slender profile outlined against a Reverso case; a round, rectangular or square dial revealing or concealing the mechanism; a range of noble and precious materials: each watch issued in limited
PREMIUM I COVER STORY
Joaillerie 101 Résille A bevy of blue and pink sapphires escort diamonds in magnifying the beauty of Calibre 101. The gems arranged in graded shades of colour express delicate artistry calling for a broad range of precious stones required to create such a flowing merge of hues, an effect further accentuated by the extreme suppleness of the watch gently embracing the wrist. Symbolising a blend of rigorous technical expertise and sensual aesthetics, it vividly embodies the patience and talent of craftsmen at the peak of their art.
series of three to five exudes its own personality and affirms its distinctive character. Each of them carries the stellar watch
mechanism and allows it to play the leading role on a sparkling “movie set”. www.jaeger-lecoultre.com
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PREMIUM I COVER STORY
Grande Reverso 101 Art Déco, ladie’s model In the feminine interpretation, this fascinating stage-setting succumbs to the mysterious charm of a shimmering landscape composed of mother-of-pearl and diamonds. While rows of baguette-cut diamonds accentuate the Art Deco style of the model, the cradle is clothed in a dazzling fairytale radiance: nestling against each other according to the snowsetting technique, the stones completely conceal the underlying metal and form sparkling rays of frost between the swathes of mother-of-pearl. The size of Calibre 101 is matched by the diminutive size of the snow-setting – a particularly impressive achievement considering the tiny gemstones measuring just 0.5 to 1.2 mm in diameter and the finesse of the gem-set surface.
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PREMIUM I COVER STORY
Grande Reverso 101 Art Déco, men’s model In the men’s version, the scenario is played out in black and white. Onyx and motherof¬pearl provide Calibre 101 with a splendid geometrical backdrop framed on either side by the enamelled gadroons of the white gold case. The contrasting marquetry-worked décor pays vibrant tribute to the Art Deco movement, forcefully evoking the pure and regular linear shapes of that fascinating era. This eminently masculine model, illuminated by its mother-of-pearl flange, distils time in an aesthetic and technically rigorous manner that transforms illusion into glowing reality.
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PREMIUM I WATCHES
PREMIUM I WATCHES
Ref. 5101R 10-Day Tourbillon Patek Philippe’s marathon runner now in rose gold
S
ix years ago, the Ref. 5101P turned heads and won over hearts. The rectangular timepiece with a platinum case, a form movement, two mainspring barrels for a power reserve of 10 days, and a tourbillon escapement flaunted its assets with the discreetness and understatement that is so typical for Patek Philippe. Now, the time has come to introduce a new version: the Ref. 5101R in 18K rose gold.
The benchmark for marathon runners: a 10-day power reserve Launched in the year 2000,
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PREMIUM I WATCHES
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PREMIUM I WATCHES the 10-day Patek Philippe Ref. 5100 initiated a trend that since then galvanized many high-end watchmaking companies. New watches with power reserves of four, six, and eight days appeared year after year. But in 2003, Patek Philippe outdistanced other contenders with the Ref. 5101, which in addition to the 10-day power reserve also featured a tourbillon escapement. To this very day, it is still the only crown-wound wristwatch with such an extended autonomy. It must be noted that the power reserve refers to the period in which the watch preserves a functional amplitude and thus fulfills strict rate accuracy requirements. This holds true for the new Ref. 5150 R, which runs accurately for 240 hours when fully wound. The advantage is obvious: it can easily be left off the wrist for a week without having to be resynchronized. In the Patek Philippe caliber 2820/222 manufacture movement, the requisite energy is stored in two mainspring barrels. A coupling system with a slipping bridle spring on the first mainspring barrel prevents overtightening of the mainspring and blocking of the spring barrels when fully wound. The power-reserve indicator at 12 o’clock on the dial informs the owner of the movement’s residual power reserve. The 11th segment of its scale is red, signaling the need to rewind the watch.
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This requires about 100 turns of the crown, a reasonable effort in relation to the 10-day power reserve. Half a turn is already sufficient to build up a reserve of somewhat more than an hour. In this extraordinary caliber, Patek Philippe implemented yet another rare mechanism to demonstrate its horological prowess: a tourbillon escapement that makes the hearts of watch lovers beat faster. The device consists of 72 individual parts that together weigh a scant 0.3 grams. And all steel parts of the filigreed cage are meticulously finished by hand. But this does not nearly explain the extraordinary amount of time required to craft this timepiece.
Great shape An incomparable movement like the caliber 28-20/222 deserves a case that lives up to its intrinsic ingenuity. The striking rectangular form in the art deco style is reminiscent of the peerless classics of the 1920s and 1930s. With its sleek three-tiered flanks, it expresses the epitome of elegance. The warm hue of 18K rose gold now transposes the fascination of this remarkable design movement straight to the 21st century. Despite its considerable length of more than five centimeters, the anatomically curved case gently hugs the wrist. This curvature is also followed by the convex sapphire crystal, which is ground parallel inside and outside to
PREMIUM I WATCHES Movement Manually wound rectangular caliber 2820/222 chronometer movement, tourbillon, 10 days’ power reserve, power-reserve indicator, and subsidiary seconds. Dimensions: 28 x 20 mm Overall height: 6.30 mm Number of parts: 231, of which 72 for the tourbillon Number of jewels: 29, of which 6 in gold chatons Power reserve: Guaranteed 10 days (240 hours) with two mainspring barrels connected in series Balance: Gyromax Frequency: 21,600 semi-oscillations per hour Balance spring: Breguet Tourbillon: 1 revolution per minute Winder: Approx. 100 turns of the winding crown until fully wound Displays: Hours and minutes Subsidiary seconds hand at 6 o’clock 10-day power-reserve indicator at 12 o’clock Functions: Winding crown with two positions: Pulled out: To set the time Pushed in: To wind the movement
eliminate any magnifying-glass effect or optical distortion.
and applied Breguet numerals in 18K rose gold.
The crystal protects the matt sheen in dark silvery gray of the 18K gold dial, the two bright silvery guilloched subsidary dials for the seconds at 6 o’clock and the 10day power-reserve indicator at 12 o’clock, as well as the serial number of the movement and the inscriptions “Patek Philippe” and “Tourbillon”.
The screwed sapphire-crystal case back reveals the meticulously decorated plate and bridges, the intricate tourbillon, and the jewels held in gold chatons.
The hours and minutes are indicated with leaf-shaped hands
Features Case: 18K rose gold with three-tiered flanks, convex sapphire-crystal glass and screwed sapphire-crystal case back, Water-resistant to 25 meters Case dimensions: L x W x H: 51.70 x 29.60 x 12.20 mm Dial: 18K gold with dark silvery gray hue Subsidiary dials for power reserve and seconds in bright silvery gray with guilloche decoration Applied Breguet numerals in 18K rose gold Hands for the hours, minutes, seconds and power-reserve indicator in 18K rose gold Black railway track minute scale Strap: Brown hand-stitched crocodile strap with prong buckle in 18K rose gold
The Patek Philippe Ref. 5101R 10-Day Tourbillon with the new rose gold case is worn on a handstitched, largescaled alligator strap with a matching rose gold buckle. www.patekphilippe.com
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PREMIUM I WATCHES
Royal Oak Offshore Royal Oak Offshore Chronograph When first created in 1972, the Royal Oak overturned existing fine watchmaking codes and asserted itself as the first high-end sports watch. Twenty years later, the famous octagon was reinterpreted in an extreme sports version that became the Royal Oak Offshore collection – the start of an ongoing success story. The latter is now being enriched with new dials in unusual colours and appears equipped with the exclusive self-winding Calibre 3126/3840.
26170ST.OO.D101CR.02 Steel case, black “Hornback” crocodile leather strap with steel AP folding clasp
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PREMIUM I WATCHES
26170TI.OO.1000TI.01 Titanium case, titanium bracelet with AP triple-blade folding clasp
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PREMIUM I WATCHES 26176FO.OO.D101CR.01 Forged carbon case with ceramic bezel and steel screws Rubber-coated crown and pushpieces Diameter: 42 mm
The inimitable new Royal Oak Offshore is distinguished by a subtle combination of high-tech materials: forged carbon for the middle case; ceramic for the bezel and bracelet links, rubber for the crown and pushpieces.
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The inimitable shades of matt or shiny black accentuate the lines of the case and create a striking contrast with the yellow numerals, the tachometric flange and the strap stitching; while the no less inimitable sporting design of this
timepiece houses the exclusive self-winding Calibre 3126/3840.
PREMIUM I WATCHES
Royal Oak Offshore Ladies’ Chronograph A part-matt, part-shiny, resolutely high-tech black colour stemming from the combination of forged carbon, ceramics and rubber; a few red touches and a diamondset bezel. Mix in a boldly assertive size, the peerless style of the Royal Oak Offshore collection, and you get the Royal Oak Offshore ladies’ chronograph. It is chic, sporty – and quite simply irresistible. www.audemarspiguet.com
26267FS.ZZ.D002CA.01 Forged carbon case, ceramic bezel with diamond-set steel insert and steel screws Rubber strap
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PREMIUM I WATCHES
Genghis Khan Haute Joaillerie Westminster Carillon Tourbillon Jaquemarts Minute Repeater
Ref. 780-81 Movement caliber UN-78 Limited edition of 30 pieces
U
lysse Nardin has blended the complex art of traditional mechanical watch making and the outstanding art of Haute Joaillerie into one extraordinary timepiece – The Genghis Khan Haute Joaillerie. Each diamond is brilliantly cut by a highly-skilled precious stone cutter and integrated into the detailed case, adding expert craftsmanship to a remarkably innovative
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timepiece. This unique mechanical timepiece crafted in 18 ct rose or white gold is fitted with 60 white or black baguette diamonds over the bezel and 28 white or black baguette diamonds on the lugs, magnifying the impact of the design of the black onyx dial and the 4 handcrafted warriors in action. The interior of the bezel is either set with 48 white and 12 black
baguette diamonds or 48 black and 12 white baguette diamonds which serve to mark the hours. The high quality of the 148 baguette diamonds (approximately 6.2 ct, Top Wesselton) in combination with the extraordinary mechanics of the Genghis Khan Haute Joaillerie represent the best of the art of fine watch engineering.
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Genghis Khan The first ever Westminster Carillon Tourbillon Jaquemarts Minute Repeater The visible one minute Tourbillon is integrated into the black onyx watch dial. The Tourbillon bridge is the same shape as those used on the Tourbillons James Pellaton produced for Ulysse Nardin at the beginning of the 20th century. The well-finished movement with 36 jewels has a diameter of 27.60 mm and a height of 8.50 mm. All movement parts have been decorated, angled and finished by hand. The Westminster has four gongs, each with a different tone (MiDo-Re-Sol). When the repeater is activated, the hour sound is Sol and the minute sound is Mi.All four gongs sound in three different sequences for the quarters: 1st quarter: Mi-Do-Re-Sol 2nd quarter: Mi-Do-Re-Sol/Sol-ReMi-Do 3rd quarter: Mi-Do-Re-Sol/Sol-ReMi-Do/Mi-Do-Re-Sol
The Jaquemarts The figures on the black onyx dial are hand-carved in 18 ct rose or white gold. The movements of the Jaquemarts are synchronized with the sound of the gongs. The movements of one of the saber-wielding combatants on the left side are synchronized with the
gong sounding the hours, while the movement of the horse rider thrusting his spear through the ring indicates the minutes. All Jaquemarts, including the musician, are animated to move with the sounding of the quarters.
the art of traditional mechanical watch making both in technical and artistic skills. The Genghis Khan Haute Joaillerie is available in 18 ct rose or white gold in a limited edition of 30 pieces. www.ulysse-nardin.com
The Genghis Khan Haute Joaillerie embodies the highest ideals of both
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PREMIUM I WATCHES
Classique Grande Complication 5347 Double Tourbillon 44 I PREMIUM - Autumn Autumn 2009 2009
PREMIUM I WATCHES
T
he spectacular outcome of years of diligent development, the Breguet Double Tourbillon includes a hand-wound movement fitted with a pair of tourbillon regulators rotating on the hour axis. An aesthetic as well as a technical masterpiece, the watch features today a pink gold case 44 mm in diameter housing over 570 components, all painstakingly assembled by Breguet’s master watchmakers. Working independently from one another, two tourbillons are coupled by means of differential gears and mounted on a rotating centre plate effecting a complete revolution in twelve hours. The differential device conveys the two tourbillons’
mean rate to the rotating centre plate and to the time-display mechanism. The rate of the watch is thus the mean rate of the two tourbillons, making its movement twice as precise as a normal one. The hour is shown by the bridge connecting the tourbillon regulators doubling as a watch hand, while the minutes are indicated by a standard hand at centre. Impeccable finish and spectacular new engraving work on the back of the movement further underscore this exceptional timepiece’s appeal. A manually engine-turned mainplate, a chapter ring inscribed with Roman numerals, pink gilt Breguet hands, a movement with decorated bridges and bars and other parts beveled and polished further testify to an exceptionally
handsome design of unrivalled beauty and refinement. First introduced at the 2006 Basle Fair but initially available in insufficient numbers, this grande complication design with double tourbillon was in 2008 delivered to Breguet clients who had ordered the watch, often paying in advance. Despite an increase in recent orders joining as yet undelivered earlier orders, newly added manufacturing capacity has allowed Breguet to schedule delivery of the first pink gold models for the end of 2009. www.breguet.com
Classique Grande Complication Double Tourbillons REF. 5347BR/11/9ZU Round case in 18K pink gold, with finely fluted caseband. Sapphire caseback. Diameter 44 mm. Water-resistant to 30 meters. Ring-shaped dial, forming a flange in 18K silvered gold. Manually engine-turned center plate featuring apertures for the two tourbillons and rotating in step with the hours. Movement hand-wound mechanical movement with twin tourbillon regulators mounted on the manually engine-turned rotating center plate. Movement numbered and signed Breguet. 50-hour power reserve. 16 ½ lines. 85 jewels. Cal. 588. Breguet overcoil
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PREMIUM I WATCHES
Apollo 11 “40th Anniversary” Limited Edition
Speedmaster Professional Moonwatch Apollo 11 “40th Anniversary” Limited Edition Chronograph Calibre 1861 Stainless steel case 42mm Hesalite crystal Stainless steel bracelet
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PREMIUM I WATCHES
T
he first manned lunar landing on the 20th of July, 1969 was the greatest, most dramatic scientific achievement in human history. When Neil Armstrong and Buzz Aldrin stepped onto the moon’s surface at 02:56 GMT on the 21st of July, Aldrin was wearing his OMEGA Speedmaster and a legend was born. An interesting footnote: the electronic timing system on the Lunar Module was not functioning correctly so Armstrong had left his watch aboard as a reliable backup. Now OMEGA joins the world in the celebration of the 40th anniversary of the first moon landing with the release of the Speedmaster Professional Moonwatch Apollo 11 “40th Anniversary” Limited Edition. It is fitting that the distinctive timepiece is powered by OMEGA’s famous calibre 1861, the same movement used in the original Speedmaster Professional Moon Watch. The stainless steel casebody is delivered with a stainless steel bracelet which has been upgraded to include OMEGA’s patented screw and pin system. The black dial also recalls that of the Moon Watch with some key differences. The small seconds counter (sub-dial) has been created in the form of a small medallion which features an adaptation of Apollo 11’s famous mission patch: an eagle descends to the lunar surface with an olive branch representing peace in its claws. In the distance, far above the
horizon, the earth is visible. The patch, interestingly, was designed by Michael Collins who remained in the Apollo 11 capsule as Command Module Pilot while his colleagues Armstrong and Aldrin were in the Lunar Module and on the moon. The watch’s hour, minute and the red-tipped chronograph seconds hands are coated with SuperLumiNova. The minute and hour chronograph counter hands are white and the brushed, rhodiumplated small seconds hand offers an attractive contrast to the medallion on the counter. Below the words “OMEGA Speedmaster PROFESSIONAL” on the dial, the legend 02:56 GMT – the exact time that Neil Armstrong made his “one small step” onto the moon – is displayed in red. The 40th Anniversary Limited Edition’s dial is protected by Hesalite, the same robust, shatterproof acrylic crystal found on the original Moon Watch. Hesalite was ideally suited for use in space – there was no chance that it could break apart and send potentially dangerous fragments into the low-gravity environment. A small, distinctive OMEGA logo has been etched evocatively inside the Hesalite crystal.
“40th Anniversary” Limited Edition is delivered in a black presentation box which also includes a 42 mm silver medal (the same diameter as the watch) featuring an engraving of the mission patch on one side with the words “APOLLO 11, 40th ANNIVERARY”. On the reverse side, the medal is engraved, “THE EAGLE HAS LANDED”; “LAUNCHED JULY 16 1969”; “LANDED JULY 20, 1969”; and “RETURNED, JULY 24, 1969” along with OMEGA’s name and logo. Also in the presentation box is a certificate of authenticity and an envelope containing a black polishing cloth with information commemorating the historic space flight. Centuries from now, historians will continue to look back in wonder at the Apollo 11 mission. For the first time ever, human beings had left Earth, walked on another celestial body, and returned safely home. OMEGA will always be proud of the role it played in the greatest scientific adventure of all time. www.omegawatches.com
The Apollo 11 “Eagle” mission patch is stamped on the caseback along with the words, “THE FIRST WATCH WORN ON THE MOON”, the limited edition number (0000/7969), and “July 21, 1969”, the date Armstrong and Aldrin first stepped onto the moon’s surface at 02:56, the time which is printed on the dial. The OMEGA Speedmaster Professional Moonwatch Apollo 11
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Speedmaster Professional Moonwatch Apollo 11 “40th Anniversary” Limited Edition Chronograph Calibre 1861 Platinum case 42mm, 24ct yellow gold medal Hesalite crystal Platinum bracelet Limited edition 69 pcs
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PREMIUM I WATCHES Buzz Aldrin performs extravehicular activity (EVA) during the second day of the four day mission in space of the Gemini 12 spacecraft. Aldrin 34 is positioned next to the Agena work station.
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Pink gold curved case set with round brilliant-cut diamonds and bracelet, black dial medium size (31mm)
The New Assioma D Steel and Diamonds Collection 50 I PREMIUM - Autumn 2009
PREMIUM I WATCHES
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ew and exclusive versions in steel and diamonds embellish the Assioma D women’s collection. It expresses refinement, discrete allure and feminine seduction in a perfect balance of forms. Cont emporary lines and profiles reinterpret the values of classic elegance.
Stainless steel curved case set with round brilliant-cut diamonds and bracelet, argenté dial, large size (35mm)
Pink gold curved case and bracelet, black dial, small size (26mm)
Using precious materials, a clean dial and sinuous bracelet, the new Bulgari women’s watch confirms the excellent interpretation of refined femininity with unexpected combinations, such as steel and diamonds, making its debut with the new 2009 models. Dedicated to women with strong personalities ,the new versions show case diamonds once again as the stars of this collection. Synonymous with purity, they are used with steel in a unique and versatile combination for contemporary women, characteristic of Bulgari jewellery. Distinguished by their refined style and simple but sure lines, they are offered in the new steel and diamond versions now available in the new 35mm size. The steel version with pink gold inserts in the 26mm size is also new. The black or argenté dial feature sacloude Paris treatment with indices and numerals in relief. Made by Bulgari, the sinuous Assioma D bracelet manifests extreme attention to every detail, such as thealter nation of the
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PREMIUM I WATCHES
White gold curved case, dial and bracelet set with baguette-cut diamonds, medium size (31mm)
glossy and satiny treatment of every component. Equipped with a customised Bulgari B031 Calibre quartz movement for the 26mm size version and B046 movement for the 35mm size version, it is water resistant up to a depth of 30 metres.
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The seven new Assioma D steel and diamond version watches will go on sale a tall Bulgari stores and a select network of dealers starting from May 2009. The collection is rounded out by elegant versions in yellow gold, pink gold and white gold
decorated with diamond pavĂŠ, and unique pieces set with diamonds, sapphires and baguette rubies that are offered as part of the High Jewellery collection. www.bulgari.com
PREMIUM I WATCHES Stainless steel curved case and bracelet with pink gold links, argentĂŠ dial, small size (26mm)
Stainless steel curved case and bracelet, black dial, large size (35mm)
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PREMIUM I WATCHES
Senator Meissen Tourbillon Senator Meissen Tourbillon Ref. 94-11-01-01-04 Automatic Movement Manufacture Caliber 94-11 Antireflective sapphire crystal back Rose gold case 48-hour power reserve Louisiana alligator skin strap
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Another significant challenge is posed by milling the cutaway needed to observe the flying tourbillon at the 6 o’clock position on the 0,8 mm thin porcelain dial - a process necessitating long years of accumulated knowledge at the Meissen manufactory in dealing with the porcelain’s unique qualities. The Senator Meissen Tourbillon is powered by the exquisitely finished automatic manufacture Caliber 9411, which can be admired through the antireflective sapphire crystal back of the rose gold case. The 48hour power reserve makes for easy handling, efficiently meeting the needs of the modern wearer.
Master of its Class A classically elegant masterpiece is the latest result of the longtime collaboration between the Meissen Porcelain Manufactory and the Glashütte Original watch manufactory. Two world-famous Saxon inventions unite in the Senator Meissen Tourbillon: Meissen porcelain and the flying tourbillon. The latter is an invention by Alfred Helwig from 1920, who served as an instructor at the German School of Watchmaking in Glashütte. The balance, pallet lever, and escape wheel are housed in a cantilevered carriage that turns 360° once a minute, thus neutralizing rate deviations of the balance due to gravity. The subsidiary seconds display is attached to the carriage of the flying tourbillon and is
framed by a polished gold second scale for added clarity. The Senator Meissen Tourbillon is a picture of stylish classicism in its 40 mm rose gold case, outfitted with exquisite technology.
The Louisiana alligator skin strap and folding clasp, attached to the case by integrated lugs, ensures a comfortable and secure fit. www.glashutte.com
The passing of time is measured by traditionally blued hour and minute hands that glide across the surface of the wafer-thin, white Meissen porcelain dial. The hours are marked by hand-painted Roman numerals that are painstakingly applied to the dial and require the utmost skill from the Meissen factory’s script painters. The Glashütte Original lettering and the crossed swords that are the trademark of the Meissen porcelain manufactory are also hand painted. The painting of the dial alone requires eight hours to complete.
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PREMIUM I WATCHES
I-Gucci Collection – New Extentions
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ucci is pleased to announce the launch of the new I-GUCCI extensions, which further develop the cutting-edge
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design and unconventional fashion attitude of this timepiece. The large, double layout digital display, now available with multiple color options for the dial and digits, is
perfectly matched by the iconic GG rubber straps available in blue, brown and black, with the latter also featuring the distinctive green-red-green web.
PREMIUM I WATCHES The fluid curves of the stainless steel cases are now accentuated by an elegant gun metal, brown or black tone treatment. The most precious styles also boast a striking diamond-set bezel, with 55 sparkling stones further enhancing the unique, unconventional spirit and audacious modernity of this model. These versions complement the existing I-GUCCI collection comprising the black monochrome
and the red strap 2008 Limited Edition styles. Like their predecessors, these extensions offer the wearer the ultimate versatility in time reading. With a flick, the screen quickly
Designed by Creative Director Frida Giannini, the I-GUCCI aptly illustrates Frida’s unique flair for reinventing classic Gucci luxury into a confident vision for today. With its graphic, clean lines, the watch epitomizes sporty modernity, yet at the same time, this Swissmade timepiece is crafted with technical precision.
changes from its information-packed oversized digits to a streamlined version that features just two discreet digital hands for local time. All adjustments can be made quickly using lateral push buttons embedded The result is a perfect combination of beauty and functionality. in the smooth circular frame of the 44 mm case. www.gucci.com
PVD Case, Diameter 44mm Rubber Strap Swiss digital movement sapphire crystal water-resistant to 3 atm (100 feet/30 meters) Swiss made
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PREMIUM I WATCHES
Haussman Magnum Automatic A Real Technical Prowess
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emaining loyal to its tradition of innovation, SAINT HONORE shows off new technical prowess with the latest development in its flagship model, the Haussman Magnum. The new Haussman Magnum is more than just simply an automatic version: it brings a new dimension to telling the time. Try it! Like real racing cars, the beauty allows its engine to be seen: an ETA 2824 automatic movement specially crafted for SAINT HONORE. Furthermore, everything in this piece has been designed to place it in the spotlight. The traditional bezel has been discarded and is now incorporated into the glass. The glass with 6 visible screws drilled into it, a signature of the Haussman Magnum line, offers a view from above of the skeleton dial with an even more beautiful effect: daring cut-outs for the figures, variation in levels, and spectacular treatments for the date window and the hands. Finally the case has a complex geometry which is extended by a new embossed leather strap in a truly elegant style.
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On the back, pleasure is not to be denied at the sight of the superb finishes for the movement – Côtes de Genève decoration and its “Black Gold” weight – through the screwed transparent glass which reveals all the beauty and
technicality of this movement. Haussman Magnum Automatic: a fusion of power and emotion….the greatest luxury for those who wear it. www.saint-honore-paris.com
PREMIUM I WATCHES
Stainless steel case Six exposed screws Skeleton screwed down back Sapphire crystal Open dial, stainless steel indexes and crown Automatic movement ETA 2824 – Open Dial concept Date at 6 hours Water-resistant to 50 meters Black leather strap on deploying buckle Swiss Made
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PREMIUM I WATCHES
Tissot Veloci-T
Swiss made quartz movement Water resistant to 100 m / 10 ATM Scratchproof sapphire crystal 316L stainless steel case with rotating bezel Stainless steel bracelet with folding buckle Black or white rubber strap
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he Tissot Veloci-T timepieces are streets ahead in terms of both precision timekeeping and contemporary looks. Elaborate dials, together with eye-catching colour and material combinations, put these chronographs straight into the fast lane of design and style. Wearers will make a clear statement with these watches, whether they are at home in sports gear or urban in-places.
First in line for compliments Tissot Veloci-T watches promise to attract welcome attention at a rapid rate. Dynamic designs play a leading role in emphasizing the theme of speed against time. A figure-of-eight shaped circuit winds its way around two of the counters. The decoration of the discs on the dial embraces two distinct styles, made up of vertical stripes. Even the strap echoes the linear theme with a raised stripe running through its centre.
Racy combinations The Tissot Velcoi-T leads the style field with striking combinations of modern colours and materials. A predominantly black or white dial is contrasted with either pink or yellow PVD elements on the counters and tachymetre bezel. A closer look is rewarded by the
detection of fiery red details on two of the chronograph counters. The dial’s background colour is matched perfectly with the black or white sculptured rubber strap. The Tissot eye for detail signs off the design of these distinctive chronographs with a multi-surface crown and golden push buttons with a textured top, all very easy to operate, even at speed. www.tissot.ch
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PREMIUM I WATCHES
Khaki X-Mach Auto chrono
Size: 44 mm Material: Stainless steel Dial: Color Black Attachments: Brown leather/black leather with carbon-fiber/black rubber/steel Movement: Automatic 7750 Crystal: Sapphire Water resistance: 100 m
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The Sonic Factor Hamilton introduces Khaki X-Mach with its integrated facility to measure an aircraft’s speed relative to that of sound
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he Khaki X-Mach takes Hamilton aviation watches to exhilarating new heights with its facility to measure the Mach number of an aircraft, the speed it is moving through the air
divided by the speed of sound under the same atmospheric conditions. This sophisticated chronograph timepiece expresses the inspiration of the skies through relentless attention to detail and bold looks reminiscent of the cockpit. The Khaki X-Mach assures happy landings for its stylish wearer, with a combination of soave elegance and mechanical fascination.
Mechanics in motion Pilots simply set the pressure
altitude (PA) and calibrated air speed (CAS) measured by the instrument in the cockpit by turning the left crown of the watch to reveal the Mach number in ISA (International Standard Atmosphere) conditions on the bezel. This transforms the timepiece into a stunning portable Machmeter. For wearers with their feet firmly on the ground, the Hamilton Khaki X-Mach watches increase the exhilaration factor with dynamic, sporty design. Aviation-inspired style elements include wing-shaped
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PREMIUM I WATCHES headgear and gloves of yesteryear, or contemporary black leather or rubber attachments. In all of its interpretations, the Khaki X-Mach is ready for take-off, on airport and fashion runways. International Standard Atmosphere (ISA) is an atmospheric model of how the pressure, temperature, density and viscosity of the earth’s atmosphere change over a wide range of altitudes. It consists of tables of values at various altitudes. Calibrated Airspeed (CAS) is a measure of the speed at which an aircraft is moving through the air. Pressure Altitude (PA) is the indicated altitude when an altimeter is set to an agreed baseline pressure setting.
metal and carbon-fiber surrounds to protect the crowns, as well as nostalgic flying-jacket style stitching and studs on the bracelet. Tiny red touches, for instance at the tip of one of the counter hands, remind of high-precision cockpit instruments. A compass-style arrowhead on the back case symbolizes speed and signs off the ultimate aviator’s style statement.
Flying colors All of the variations of the Hamilton Khaki X-Mach have a smooth black dial with easy to read silver-colored indices and matching counter
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frames. There is a choice of a black or silver-colored case with fine white or black numerical markings around the bezel to give it the look of an altimeter. The date display is at 3 o’clock and framed with a shape resembling the wedge put underneath a plane’s wheels when it is stationary on the tarmac. Its surface is finely decorated with an elegant ‘Clous de Paris’ guilloché pattern. For the bracelet, wearers can either select brown leather to coordinate with the flying jackets,
This setting – 101,325 Pa, equivalent to 1013.25 millibar (or hectopascals), or 29.92 inches Hg – is equivalent to the air pressure at Mean Sea Level (MSL) in the ISA. Mach Number (Ma or M) is the speed of an object moving through air, or any fluid substance, divided by the speed of sound as it is in that substance. It is commonly used to represent an object‘s speed, when it is travelling at (or at multiples of) the speed of sound. Mach 1.0 is the speed of sound, Mach 2 is twice the speed of sound etc. www.hamiltonwatch.com
PREMIUM I WATCHES
Alliance Sport Chrono Lady 66 I PREMIUM - Autumn 2009
PREMIUM I WATCHES Swiss-made quartz chronograph movement (ETA 251.471) 36.5mm stainless steel case (316L) Unidirectional rotating 2-piece bezel with count-up scale Screw-in caseback Water resistant to 100M (10ATM, 330 FT) Scratch-resistant, triple-coated anti-reflective sapphire crystal Luminous hands and indexes Polished applied indexes Functions: • Chronograph with 30-minute, 60second and 1/10th of a second precision • Split timing • Date calendar at 6 o’clock • Tachymeter scale on flange Time-zone mechanism and stopsecond device Oval-shaped 30-minute and 1/10th of a second chronograph counters Available with: «Graphite Blue» mother-of-pearl dial Ref. 241352 Or «Ivory White» mother-of-pearl dial Ref. 241351
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he new Alliance Sport Chrono is a striking sportwatch for women, with a little Something that allows it to really stand out. Take its oval shaped chronograph counters, with their hands positioned horizontally rather than upright. Their gentle curves make them look more feminine than their round counterparts, yet just as sporty. Or the sandcolored bezel with a warm bronze hue, circled in a steel clasp to make it
more robust and offer better grip for rotation. Or the two exclusive and very special tones of its dial, giving the Alliance Sport Chrono a unique look that is both dynamic and very feminine. The «Ivory White» version features a warm and creamy mother-ofpearl dial, with matching goldcolor indexes, hands, and cross and shield Victorinox Swiss Army emblem.
displays a very special shade of mother-of-pearl on the dial, with light grey counters and matching steel indexes, hands and cross and shield Victorinox Swiss Army emblem. Both models come on new white genuine rubber straps made in Switzerland. www.victorinoxswissarmy.com
The «Graphite Blue» version
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PREMIUM I WATCHES
Eco-Drive Global Radio Controlled Watch (Calibre U680)
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PREMIUM I WATCHES Global Radio Controlled Watch (Calibre U680) Eco-Drive, never change a battery Operating time from full charge: approx. 3.5 years in power-saving mode Radio controlled watch: Germany, United States, Japan (east & west) and China standard time radio waves receivable World Time UTC (Coordinated Universal Time) Chronograph Alarm Timer Power Reserve Indicator LED Light Water Resistant to 10 bar
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PREMIUM I WATCHES
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he Citizen Eco-Drive radio controlled watch is capable of receiving standard time radio waves from multiple stations, including China.The five stations are Germany, the United States, east and west Japan, and China. The watch displays both home time and local time. When local time is selected, the watch automatically captures transmissions from the nearest station.
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As a result, it offers accurate time in these major regions and countries: Europe, the United States, Japan and China. A feature of the design is the way the register ring has been located beneath the glass, with the blackand-white color scheme giving the watch an adventurous look.The detailed design of the pushbuttons also proclaims the model’s individuality. As well as showing home time and
region, the watch also displays Universal Time, power reserve, local city and time, and date. For world time, users can choose from 43 cities in 29 time zones, and can switch easily between home time and local time – a useful function when traveling across time zones. Other features include alarm, chronograph, timer, and LED light www.citizen-me.com
PREMIUM I WATCHES
Movado Master
M
eticulously engineered. Masterfully refined. Movado is proud to premiere a heroic new pinnacle collection for men and women: Movado Master™. With its dynamic design boldly rooted in the strong industrial and architectural expressions of the Bauhaus movement, the muscular Movado Master™ propels the powerful purity of the iconic Museum dial in a daring new direction. Machined in solid stainless steel, the angular tonneau-shaped case with screwdown crown features a gear-edge
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black sapphire or double-row diamond-set bezel, and raised door-style hinges. Functioning as attachments for Movado Master’s rubber deployment strap, the flexing hinges provide striking architectural definition as well as wrist-conforming comfort. Movado Master’s striking asymmetric matte black or white dial with custom-designed luminescent hands, explores and expands the circle-within-a-circle motif of the iconic Museum dial, adding new dimension and texture. The dot at 12 o’clock, with a new convex center, resembles a push-button. A new off-center inner circle is
textured with a dot-grid pattern, mimicking the texture of the black strap, or pavé set with diamonds. Around it, new luminescent or diamond-set indices, graduated in length, delineate the hours. The 44mm men’s model, with fine Swiss automatic movement, custom-designed black “M” rotor, and exhibition case-back, is water resistant to 30 ATM. Offering several diamond-set case and dial options, the 34mm women’s model is quartz-precise and water resistant to 30 ATM unset, or to 5 ATM when set with diamonds. www.movado.com
PREMIUM I WATCHES
Movement: Fine ETA Swiss automatic movement with 25 jewels, 39-hour power reserve; or precise Swiss quartz movement. Dial: Black or white matte dial with rimmed button-style dot at 12 o’clock; asymmetric textured or pavé diamond inner circle, graduated diamond-set or luminescent indices, sleek custom-designed silvertone/ luminescent hands.
Case: Solid stainless steel case with black sapphire bezel; or stainless steel bezel set with a double circle of 130 fully cut (0.845 t.c.w.) diamonds. Flat, scratch-resistant, dual-sided anti-reflective sapphire crystal. Screw-down crown. Men’s with sapphire crystal case back and women’s unset models, water resistant to 30 ATM. Women’s diamond-set models, water resistant to 5 ATM.
Diamonds: Women’s: 1.415 t.c.w. (set bezel and pavé dial); 0.901 t.c.w. (diamond bezel and indices) Strap: Dot-grid textured black or smooth white rubber strap with custom M-logo design stainless steel deployment buckle. Sizes: Men’s (44mm); Women’s (34mm)
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PREMIUM I WATCHES
Post-Minimal Chrono
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mooth. Essential. ck postminimal chrono. Feminine in style with a breathable perforated bracelet. The sophisticated quartz movement is
housed in a smooth circular dial, in silver, cool grey, or black, and finished with nickel polished hands under a sleek sapphire glass. The unique bracelet is offered in
polished stainless steel or black PVD with a clean button clasp closure. Available in lady and lady-lady sizes. Water-resistant up to 30 meters. Swiss made. www.ck.com
Size: lady-lady, lady, midsize Bracelets: polished stainless steel, polished black PVD closed by a press button clasp Case: polished stainless steel dim. 25.00 mm Dials: silver, cool grey, black Hands: nickel polished Glass: flat sapphire glass Movement: swiss made ETA quartz movement, caliber 901.005 Functions: hours, minutes
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Abdoun Mall 06 59 21 601
Aqaba 03 20 60 025
City Mall 06 58 66 973
Down Town 06 46 23 897
Jabal Al Hussein 06 56 73 453
Mecca Mall 06 55 40 151
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Debuts Fashionable Fall Winter 2009 Collection
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ontemporary, stylish and trendy—that’s the word on the latest collection from SWATCH, the famous Swiss maker of fashion watches and jewellery. Accessible, colourful, always surprising, the SWATCH Fall Winter 2009 Collection presents a delightful variety of new creations. Each new model belongs to a family, and each family represents an emerging theme from the leading edge of the fashion world. The themes give expression to the latest developments from contemporary design labs and galleries, allowing hot fashion trends, street-wise style and
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the urbane elegance of haute couture to enhance the entire collection. The SWATCH Fashion Themes for the Fall Winter 2009 Collection speak to a diverse audience of trend-conscious women and men in contemporary cultures around the world. Five themes contribute to this new collection, each offering a pleasing variety of choices: Jungle Hearts is alive with art and opulence, speaking to a woman of exquisite tastes and a sharp eye for the details that make fashion count. Cuddle-Crafts has the warm and cosy feel of a world full of cute and cuddly things.
Exceptional adventure and the call of the wild inspire Edge of Adventure’s extremely clear and cool designs. Master Class brings news to men of an eco-future where functional luxury, creativity and vision shape a new industrial landscape. From city streets around the world comes Streetpainters and its cutting-edge fusion of fashion, street art and the urban youth culture. The latest SWATCH fashion themes are introduced below, followed by descriptions of the families that make up the SWATCH Fall Winter 2009 Collection.
PREMIUM I WATCHES
Fashion Theme Jungle Hearts Jungle Hearts appeals to the modern, sophisticated woman with a lively interest in art. Extravagant and extrovert in everything she does, she loves to explore emerging trends in art and fashion from around the world. Her tastes run to opulence and evident luxury, and her eye for evocative details guides her to perfect choices in fashion and accessories. One of the first to spot the trend toward highly colourful luxury products, she is already wearing sophisticated accessories that reflect her sensibility. She welcomes colour in all its wondrous shades and hues and maintains a perfect elegance. Her keen awareness of the environment is enhanced by her sense of the beauty of nature. In the marvellous universe of exotic animals she finds an endless source of pleasure.
GROOVE MOVE
Rain from a rainbow spatters on the windowpane. The white plastic strap of this entertaining Gent presents a splash-pattern formed of droplets of paint that have rained on the surface. The colour pattern, unique to each watch, extends from the strap across the solid white plastic case and over the glass above the white dial. This innovative approach makes each piece different, the product of a creative idea and random coloured ‘rain’. The dial offers no numerals or indexes of any kind; silver hour and minute hands and a slim silver seconds hand mark the time.
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BLOOMY SECTION Natural forms and high-tech design converge in this delightful Skin. The semi-bangle bracelet fashioned in stainless steel 316L presents leafshaped links with green synthetic resin inlays holding a transparent clear plastic case. The sun-brushed silver dial takes up the floral motif with green leafshaped hour markers and flowing shiny applique Arabic numerals at hours 3, 6, 9 and 12. In the absence of all other numerals and indexes, roundtipped, reflective metal hour and minute hands mark the time.
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MY POETRY She’s not afraid of colour and she’s not afraid to show it. The bracelet of this graceful Square features soft-edged squares of different sizes with turquoise, green and dark blue synthetic resin inlays evocative of eyes set in windowed stainless steel 316L.
The transparent clear plastic case frames an elegant sun-brushed silver dial with two vertical parallel rows of dark blue hour dots. In the absence of all numerals, round-tipped metal hour and minute hands and a delicate turquoise seconds hand mark the time.
FROZEN WATER Stepping-stones in plastic form a colourful path. The bracelet of this cheery Square features large facetted purple, blue and light blue plastic links resembling gemstones set in stainless steel 316L. The transparent clear plastic case holds a sun-brushed silver dial with hour dots in light blue at 3 and 9 o’clock and in purple at 6 and 12 o’clock. White strips mark all other hours. Delicate arrow-tipped white hour and minute hands and a slim light blue seconds hand mark the time.
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PREMIUM I WATCHES
Fashion Theme Cuddle-Crafts For the woman who wishes to fill her life with cute and cuddly, huggable things, Cuddle-Crafts has everything she needs. She builds her lovely nest by hand, weaving everyday art and wrapping herself in a soft cocoon. She soon finds a home for her shaggy stuffed animals, snuggle-up cushions and colourful pillows she’s
made to measure for a wintry day. Her love of hand-made crafts and simple things can be seen in every nook and cranny. She’s made an ideal space by herself, a world of comfort and careless play, a warm and fuzzy hideaway from the rough-andtumble world outside her door.
NATURE SPIRIT A celebration of colour and flowing floral lines. The bracelet of this chic and colourful Lady presents four soft-cornered square links fashioned of stainless steel 316L with purple, pink and orange synthetic resin inlays; each link is set with a single white crystal. The transparent clear plastic case holds a sun-brushed silver dial with a flowing linear tone on tone decoration. Large pink dots mark hours 3, 6, 9 and 12; smaller purple dots all other hours. Shiny metal hour and minute hands and a delicate purple seconds hand mark the time.
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FLUFFY COCOON Rainy days and seaside sunshine, playful creatures floating in the breeze. The transparent clear silicone strap of this irresistible Gent presents a delightful collection of cute, colourful and likeable monsters along with umbrellas, anchors, trees, clouds and drops of water, and a charming little creature, attached to the loop with black elastic, made of grey felt with black felt eyes and mouth and red felt hands. The transparent clear plastic case frames a metallic white dial with Arabic numerals at all hours, drawn in different colours in a child-like hand. Black hour and minute hands and a slim black seconds hand offer a striking contrast and mark the time.
PREMIUM I WATCHES
GERMAHOLIC A scary green monster screams with fright. The yellow top and bottom folio strap of this amusing Gent designed by Matthew Langille replicates a green-skinned cartoon monster drawn by a childlike hand in black ink; the eyes give the creature a worried look; sharp teeth frame a gaping pink and dark pink mouth; claws appear at the tip of outstretched arms and on the toes. The large version of the monster stretches from the 12 o’clock side beneath the solid white plastic case (unseen) to the 6 o’clock side of the strap where four smaller monsters appear; all seem to be identical and have a squiggly ‘m’ on their yellow bellies. The little monster makes a final appearance at the centre of the solid yellow dial, surrounded by hand-drawn black Arabic numerals at all hours. White hour and minute hands with small cut-outs at the tips and a slim black seconds hand mark the time.
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Fashion Theme Edge of Adventure
PLAINIOUS Ice turns into frozen metal in the forests of the great white North.
Edge of Adventure rides a wind from the North, a wind that speaks of ice without end, of vanishing borders and infinite light.
The bracelet of this lovely Irony Square Lady presents dark brown imitation wood inlays set in stainless steel 316L links.
The pioneers in this world without time have the cool, clear eye of the born survivor—men and women who live for extremes and the edge of adventure in everything.
The deceptively realistic wood-grain surface extends from the strap to an inlay set in the bezel mounted on the case; bezel and case are in stainless steel 316L.
They find beauty in clean and simple lines that cut shape and form from the sky and the snow.
The dark brown imitation wood appears on the dial, as well, with silver hour dots at all hours and fine silver lines that form an abstract star-burst.
Exceptional in every way, they create a new identity from minimalist aesthetics and a Scandinavian sense of design.
Reflective metal hour and minute hands with white superlite highlights and a delicate metal seconds hand mark the time.
The environment is ever-present, demanding attention and vigilant care.
NORDIC POWER Built for survival in the sub-zero zone. This exceptional Irony Chrono Retrograde features a brushed stainless steel 316L link bracelet and case. The upper half of the stainless steel 316L bezel is engraved and shows hours markers at hours 10 through 2. The lower half of the bezel features a black tachometric scale. The flange surrounding the sunbrushed light blue dial is divided into a black-on-silver minute ring and the white-on-light blue 30-second chrono arc on the lower half. Additional sections show white and
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red indexes parallel to light blue and dark blue indexes. Large silver applique Arabic numerals appear at hours 4, 8 and 12; a black-on-white date aperture is positioned at 4 o’clock. The 60-minute and 5-minute chrono counters feature white dials with black numerals, white numerals and a red arc; the continuous seconds counter is a rounded white quadrant with black numerals and a red minute track; all have shiny metal hands. Reflective metal squelette hour and minute hands with white superlite highlights and a slim metal chrono seconds counter mark the time.
PREMIUM I WATCHES
CRUSHED ICE A sheet of frozen light shatters and scatters across a white sky. The bracelet of this sparkling Square features wedge-shaped beige plastic links with embedded fragments whose metal-like surface reflects the light and evokes shattered ice on a snowy ground.
DAPPER QUEEN A sparkling enhancement to a matching family of Swatch bijoux. The bracelet of this dazzling Skin unites rigorous geometry and twinkling crystals to form triangles and rows of light.
Fashioned of stainless steel 316L, the bracelet holds a transparent clear plastic case framing a polished silver mirror dial. Four white crystals are set in the dial at hours 3, 6, 9 and 12. White hour and minute hands mark the time.
Icy blue plastic end-pieces frame the transparent clear plastic case holding a sun-brushed light blue dial. A single white crystal is positioned at 12 o’clock and arabic numbers indicate the time at 3,6, and 9 o’clock. In the absence of all other indexes and numerals, white hour and minute hands and a delicate metal seconds hand mark the time.
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PREMIUM I WATCHES
Fashion Theme Master Class Master Class brings news of revolutionary change to a man seeking signs of the future today. A man of vision and endless drive, he combines his awareness of ecology with a love of functional luxury. He enjoys both the retro-chic beauty of hand-made objects and the streamlined craftsmanship of a new industrial style. The ecologics of advanced production bring form and functionality together at the heart of this man’s world. His vision of a future environment gives him a sense of drive and purpose as he helps shape the world emerging around him—a creative mix of stylish fashion, precision crafts and innovative technologies.
MENTAL FAME A curious code engages the global mind. The dark blue leather strap of this intricate Irony Chrono Retrograde presents a textured surface and white stitching and meshes snugly with the polished case and bezel, both in stainless steel 316L. The bezel features an engraved maroon band from which a series of three-letter airport codes from around the globe are raised in relief.
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A metallic blue flange with a light blue minute ring showing Arabic hours (13, 14 … 24) frames the maroon dial; a parallel white-onmaroon ring on the upper half marks minutes at two-minute intervals; on the lower half, whiteon-maroon Arabic numerals (05, 10, 20, 25) and indexes mark the retrograde 30-second counter scale, and a white-on-black date aperture shows three days at a time. Polished metal appliques present the Arabic hour 12 and form a
series of intersecting arcs against the maroon ground; the arcs outline the 30-minute, 5-minute and 30-second chrono counters and the continuous seconds counter; all subdials feature white numerals and indexes. Tapered shiny metal hour and minute hands and a slim white chrono seconds hand mark the time.
PREMIUM I WATCHES
NEUTRAL POINT Substance, style and modern design come together in classical harmony. The bracelet and case of this impeccable Irony Chrono, both fashioned of brushed stainless steel 316L, form a substantially elegant frame beneath a stainless steel 316L bezel, which features a black tachometric scale on a light brown band. The classic off-white dial is surrounded by a finely drawn black minute ring with slender delta hour markers at all hours but 3, where a black-on-white date aperture appears. Large, slender, dark brown Arabic numerals indicate hours 4, 8 and 12, smaller dark brown Arabic numerals hours 1, 5, 7, 9 and 11. The soft-cornered square 60-second, decimal and continuous seconds counters present light brown dial with dark brown numerals, indexes and hands. Delicate black squelette hour and minute hands and a slim brushed silver seconds hand mark the time.
MASSIVE BRONZE Massive, substantial, essential and impressive, this Irony THE Chrono makes a weighty statement on a big man’s wrist. The broad brown leather strap with brown stitching offers robust support for the massive, polished stainless steel 316L case. A bronze-coloured flange with silver hour markers rings the sunbrushed silver dial. A silver minute ring surrounds bronze-coloured Arabic numerals
at hours 4, 8 and 12 and silver Arabic numerals at all other hours; a silver 10, 2 and 6 are superimposed on the 60-minute, decimal and continuous seconds counters. A white-on-beige date aperture opens at 6 o’clock. The chrono counters and petite seconde have creusÊ-effect dials, beige indexes and reflective metal hands. Elegant reflective metal squelette hour and minute hands and a slim reflective metal seconds hand mark the time.
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PREMIUM I WATCHES
FLUTED VIEW Fluted panels and streamlined style lend class to this elegant Irony Chrono. The stainless steel 316L bracelet’s links combine polished and brushed surfaces. The contrast is taken up with the brushed case and polished bezel, both in stainless steel 316L.
SNICE A robust tool tracks time for the working man. The bracelet of this vigorous Irony Big in stainless steel 316L offers contrasting brushed and polished surfaces.
The bezel features a black band on which the upper half of Arabic numerals (1, 2, 3, 12) appears; the lower half of each numeral appears as a mirrored metal applique on the dark brown dial. A black-on-white date is positioned
Black squelette hour and minute hands and a slim red seconds hand mark the time.
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Shiny metal hour and minute hands with white superlite highlights and a slim metal chrono seconds hand mark the time. at the tip of the 6 o’clock side.
The brushed surface extends to the case and the polished surface is taken up on the bezel, both in stainless steel 316L. A light brown band on the bezel reveals indexes and Arabic numerals (20, 30, 40, 50) and frames a vertically brushed silver aluminium dial with a black minute ring and delta-shaped hour markers. Large black Arabic numerals indicate hours 1 through 11 and smaller numerals hours 13 through 24; a white-on-black date aperture appears at 12 o’clock.
at 4 o’clock. The centre of the dial features shiny metal appliques forming a vertical fluted panel and circular bands around the chrono and continuous seconds counters; the chrono counters feature black numerals and indexes on silver dials with black hands; the continuous seconds counter has white numerals and indexes on a black creusé-effect dial and a shiny metal hand.
The transparent grey plastic case frames an olive green and black dial with a beige-on-olive green minute ring, large beige Arabic numerals (03, 06, 09 and 12) and smaller beige numerals at all other hours (1, 2, 4, 5, 7, 8, 10, 11). The upper half of the centre of the dial is olive green with beige indexes; the lower half opens a window to the movement.
SOLID MIND Urban camouflage is cool. The ribbed black silicone strap of this stylish Jelly in Jelly features olive green borders and a Snowpass logo
A black imitation creusé ring surrounds the centre. Shiny squelette metal hour and minute hands and a slim metal seconds hand mark the time.
PREMIUM I WATCHES
Fashion Theme Streetpainters Streetpainters is all about art made by and for the people, by the kids who live in city streets and paint the world with colour. Young, urbane, street-wise, cool: every young man’s an artist now. Aerosols are a popular tool in the effort to brighten city walls. Graffiti, stickers, tags and stencils define a liberated space, a canvas without limits.
What the artist sees and what he wears, what he paints and what he says combine to form everchanging styles. His sources range across the world from comic books to colourful masks. Diversity is the name of the game and non-conformity the rule: it’s the code and culture of the street.
DRAMATIC DECO A classic look with a touch of elegance and casual style. The strap of this congenial Chrono Plastic combines textured black synthetic fabric with angular black and white microinjections.
aluminium bezel with a white tachometric scale. The high-contrast play of black and gold extends to the sunbrushed gold and black dial with a gold and black minute ring with black or white Arabic numerals (05, 15, 25, 30, 35, 40, 45, 55, 00). A second minute ring with fine black or white indexes and hour markers parallels the first.
The transparent clear plastic case holds a solid black plastic bezel with white and light blue Arabic numerals (05, 10 … 60) and a fine white tachometric scale. A white minute ring surrounds the blue dial. Large white Arabic numerals indicate hours 4, 8 and 12. The square 60-second and decimal chrono and continuous seconds counters feature white numerals and indexes on dark blue dials with white hands; the counters are set off by printed silver frames. Polished metal squelette hour and minute hands with white superlite highlights and an elegant slim white chrono seconds hand with crescent-moon counterbalance mark the time.
TWO SIDED Gold and black switch places in a subtle play of night and day. The anodised shiny aluminium bracelet of this fascinating Irony Chrono Alu shows a central row of gold links framed by black on the 12 o’clock side and black links framed by gold on the 6 o’clock side. The golden anodised shiny aluminium case holds a black
Large Arabic numerals mark hours 3, 4, 5, 7, 8 and 9 in black and 11, 12, and 1 in white. The chrono and continuous seconds counters have black creusé-effect dials, white numerals and white indexes and white hands; they are labelled MINUTES, DECIMALS and SECONDS. White tuning-fork hour and minute hands and a slim white chrono seconds hand mark the time. www.swatch.com
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PREMIUM I JEWELRY
PREMIUM I JEWELRY
Parentesi Cocktail
A
Parentesi Cocktail 18 kt white gold bracelet with colour gemstones and pavé diamonds. Coloured and showy, this bracelet goes perfectly with other jewels within this collection.
fresh and versatile collection that makes of color gemstones the
main protagonist, all of them inserted in an original and accurately crafted Parentesi 18 kt pink or white gold frame. The combination of different sizes of color gemstones and the sparkling touch of pavé diamonds make these jewels a unique mix of elegance, femininity and style. Four cocktail rings coming with amethyst, citrine quartz, blue topaz and green quartz enrich the collection with eye-catching volumes thank to 20mm stones, the ideal complement for fashion-conscious women. www.bulgari.com
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Parentesi Cocktail 18 kt white gold ring with blue topaz and pavé diamonds. The stone, with its unique cut and vivid colour, is embraced by a Parentesi setting enriched by diamonds.
Parentesi Cocktail 18 kt pink gold ring with green quartz and pavé diamonds. The stone, with its unique cut and vivid colour, is embraced by a Parentesi setting enriched by diamonds.
PREMIUM I JEWELRY
Parentesi Cocktail 18 kt white gold necklace with colour gemstones and pavé diamonds. The superior craftsmanship and the lively mix of coloured gemstones perfeclty frame the Bulgari style.
Parentesi Cocktail 18 kt pink gold earrings with colour gemstones and pavé diamonds. The dangling double-faced green quartz, mixed with the links in pavé diamonds and the bright stone on the top, makes this pair of earrings elegant and ideal for special occasions.
Parentesi Cocktail 18 kt white gold earrings with blue topazes and pavé diamonds. The double-faced vivid blue topazes and the elegant pavé diamonds on the top make these earrings discreet and feminine, perfectly matching the rest of the collection.
Parentesi Cocktail 18 kt pink gold bracelet with colour gemstones and pavé diamonds. Coloured and showy, this bracelet go perfectly with other jewels within this collection.
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PREMIUM I JEWELRY
Parentesi Cocktail 18 kt pink gold necklace with colour gemstones and pavé diamonds. The double rose cut of the coloured gemstones combined with sparkling elements in pavé diamonds gives this jewel a unique brilliance and preciousness.
Parentesi Cocktail 18 kt pink gold ring with citrine quartz and pavé diamonds. The stone, with its unique cut and vivid colour, is embraced by a Parentesi setting enriched by diamonds.
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Parentesi Cocktail 18 kt pink gold earrings with amethysts and pavé diamonds. The double-faced vivid amethysts and the elegant pavé diamonds on the top make these earrings discreet and feminine, perfectly matching the rest of the collection.
PREMIUM I JEWELRY
Parentesi Cocktail 18 kt pink gold necklace with colour gemstones and pavé diamonds. The superior craftsmanship and the lively mix of colour gemstones perfeclty frame the Bulgari style.
Parentesi Cocktail 18 kt white gold earrings with colour gemstones and pavé diamonds. The dangling double-faced amethyst, mixed with the links in pavé diamonds and the bright stone on the top, make this pair of earrings elegant and ideal for special occasions.
18kt yellow gold necklace with citrines, iolite, pink and green tourmalines, Peridot, amethyst, blue topaz, cultured pearls and pavé diamonds.
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PREMIUM I JEWELRY
Cabochon
Cabochon 18 kt white gold ring with pavé diamonds.
T
Cabochon satin-finish 18 kt white gold ring.
he Cabochon ring is an
emphasized by lateral cuts, are
shiny surfaces and a precious
original and contemporary
proposed in 18 kt white, yellow
diamond pavé setting in order to
reinterpretation
of
and pink satin finished gold,
convey movement and express
the cabochon cut of colored
or in 18 kt white polished gold
elegance.
gemstones, a characteristic and
with pavé diamonds. The visual
unmistakable feature of Bulgari
impact of a spherical shape is
jewelry. Bold volumes, further
emphasized by satinized and
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www.bulgari.com
PREMIUM I JEWELRY
Bulgari Gifts Cufflinks Fashionable and charming designs combined with precious and daring materials characterize Bulgari cufflinks.
A male jewelry collection dedicated to those who like stylish accessories for formal occasions or for everyday life.
Writing Instruments “BVLGARI BVLGARI” rollerball pen in sterling silver.
Cufflinks in 18kt yellow gold.
Quadrato cufflinks in sterling silver and enable avio.
Absolute aesthetic sensibility and quality craftsmanship are the characteristics of the exclusive BVLGARI BVLGARI pens line that use the logo as a distinctive part of the design.
“BVLGARI BVLGARI” cufflinks in 18 kt pink gold and black onyx.
Key Holders
The collection includes a large assortment of key holders characterized by a variety of designs. The whole collection is made in Sterling Silver, often combined with hard stones or other distinctive materials.
“BVLGARI BVLGARI” rollerball pen in sterling silver and soft touch cotton resin.
Key holder in sterling silver.
The characteristic double engraving of the BVLGARI BVLGARI logo – one of Bulgari’s most emblematic aesthetic motifs, which inspires this line of pens – embellishes the end of the cap, becoming its principal decorative element. The contemporary style design and soberly balanced proportions are combined with precious materials to create unique, seductive writing instruments with an original conical form both in the Roller and in the Ballpoint version. www.bulgari.com
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PREMIUM I JEWELRY
Arabesque
T
he infinite grace of Arabesque enshrines the happy ending of every self-respecting fairy tale. This collection blossoms into an openwork lace of flowers in pink gold, through which you can almost catch a glimpse of enchanted palaces and happy princesses. Magic that catches your breath when this golden lace encounters precious stones, in the Arabesque rings and earrings, creating stunning effects of transparency with the soft colours of large Prasiolites, Amethysts, Smoky Quartzes and Rock Crystals. In the necklace this effect is extended by playing on alternating stones and lacings: each motif has a side of pure colour, and another where the gemstone - though concealed - can be glimpsed through the precious arabesque openwork. Pomellato is available at Kayali Jewelry. www.pomelatto.com
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Rings in pink gold with smoky quartz, rock crystal, amethyst, prasiolite.
PREMIUM I JEWELRY Earrings in pink gold.
Necklace in pink gold with smoky quartz, rock crystal, amethyst, prasiolite. Ring in pink gold.
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PREMIUM I JEWELRY
The History Of Diamonds
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PREMIUM I JEWELRY
F
or the last 3000 to 4000 years, diamonds have held special magic for Kings, Queens and their subjects. Diamonds have stood for wealth, power, love, spirit and magical powers. Kings in olden days would wear into battle heavy leather breast plates studded with diamonds and other precious stones.
flame of love. It wasn’t until
This beautiful gemstone has always
1477 when Archduke Maximilian
been renowned for its lustrous
of Austria gave a diamond ring
beauty, and will remain so until the
to Mary of Burgundy, that the
end of time.
diamond engagement ring was
www.kayalijewelry.com
introduced. Placing the ring on the third finger of the left hand dates back to the early Egyptian belief that the Vena Amors, vein of love, runs directly from heart to the tip of the third finger.
It was believed that diamonds were fragments of stars and the teardrops of the Gods. The diamonds possessed magical qualities for the Gods and help powers far beyond the understanding of the common man.
The earliest record of diamondpolishing is Indian, and probably dates from the fourteenth century. There are also contemporary references to the practice of diamond polishing in Venice. The earliest reference to diamond
Because of these beliefs, the warriors stayed clear of the Kings and others who were fortunate to have the magical diamonds in their breast plates.
cutting is in 1550 in Antwerp, the
Until the 15th Century only kings
Today, 4 out of 5 diamond stones
wore diamonds as a symbol of
that are mined are not used in
strength, courage and invincibility.
jewelry. Only 20% of stones that
Over the centuries, the diamond
are mined can be cut and used
acquired its unique status as the
in jewelry. The small stone that
ultimate gift of love.
makes up the small four tons are
most important diamond center of the period, where a diamondcutters’ guild was soon to be established.
industrial diamond. It was said that cupids’ arrows were tipped with diamonds that
Diamonds are an ideal of
have a magic that no other else
mechanical parts that must resist
can equal.
wear and undergo a sudden temperature changes and that
Since the creation of diamonds
must not change size, create
they have been associated with
friction or rust.
romance and legend. Yet, despite the industrial uses The Greeks believed the fire in the
of diamonds, women all over the
diamond reflected the constant
world love to own diamond jewelry.
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PREMIUM I JEWELRY
Trendy New Bijoux from SWATCH The Fall Winter 2009 Collection
C
ontemporary, stylish and trendy—that’s the word on the latest collection of new bijoux from SWATCH, the famous Swiss maker of fashion watches and jewellery. Accessible, colourful, always surprising, the SWATCH Bijoux Fall Winter 2009 Collection presents a delightful variety of new creations. Each new bijoux belongs to a family, and each family represents an emerging theme from the leading edge of the fashion world. The themes give expression to the latest developments from contemporary design labs and galleries, allowing hot fashion trends, street-wise style and the urban elegance of haute couture to enhance the entire collection. The SWATCH Fashion Themes for the Fall Winter 2009 Collection speak to a diverse audience of trend-conscious women and men in contemporary cultures around the world. Four themes contribute to this new collection, each offering a pleasing variety of choices: Jungle Hearts is alive with art and opulence, speaking to a woman of
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exquisite tastes and a sharp eye for the details that make fashion count. Cuddle-Crafts has the warm and cosy feel of a world full of cute and cuddly things. Exceptional adventure and the call of the wild inspire Edge of Adventure’s extremely clear and cool designs. Master Class brings news to men of an eco-future where functional luxury, creativity and vision shape a new industrial landscape.
SKY FINERY JES013 FW2009 / 2009 FallWinter S6 / Bijoux S61 / Earring S61A / Earring standard One Size Stainless Steel 316L blue Crystals
PREMIUM I JEWELRY
SKY FINERY JPS018 FW2009 / 2009 FallWinter S6 / Bijoux S64 / Pendent S64A / Pendent standard One Size Stainless Steel 316L blue Crystals SKY FINERY JRS039 FW2009 / 2009 FallWinter S6 / Bijoux S63 / Ring S63A / Ring standard Sizes 5,6,7,8,9 Stainless Steel 316L blue Crystals
Sky Finery Stylishly abstract steel and crystal tulips. The pendant, ring and earrings that make up this elegant family of bijoux present groups of three flowers whose slender shape delights the eye: delicate petals formed of thin layers of stainless steel 316L envelop enchanting blue crystals. The pendant’s three blossoms hang from a chain-link necklace; a second group of three is mounted on the ring and two more groups of three dangle from the earrings. All mounts are in stainless steel 316L. www.swatch.com
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PREMIUM I NEWS
PREMIUM I NEWS
Audemars Piguet and the Gstaad Classic: a winning alliance
T
he Manufacture Audemars Piguet, which is regularly involved in a number of historical car rallies such as the Tour Auto Optic 2ooo in France and the National Classic Tour in Belgium, becomes title partner of the Gstaad Classic and marks the occasion by presenting a Royal Oak Offshore “Gstaad Classic 2009” limited series.
the magnificent unspoilt scenery
They will be vying with seasoned
of the Saanenland region. After
competitors to reach the higher
the customary technical checks
echelons of the ranking.
kilometers, enlivened by 9 special
The end of each day’s racing will
In cooperation with an experienced
sections on closed roads – a
see competitors return to the
first in Switzerland – around one
glamour and charm of Gstaad,
hundred teams will set out at the
where they can revel in the plush
wheel of their classic racing car,
and friendly atmosphere of the
competing either in the “regularity”
grand luxury hotels, relaxing and
or “competition” category. Around
savoring the quality of service of
ten vehicles sporting the Audemars
these prestigious establishments
Piguet Racing Team livery will be
on which the resort has built its
taking part in the race.
reputation.
organizing committee, DSL Organization, Peter Auto and the Gstaad Automobile Club, Audemars Piguet is associating with the “Gstaad Classic” a race for pre1976 collector’s cars. The cars will drive along Alpine roads amid
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on September 2nd, the race will start on September 3rd, 2009 and
An exhibition area at the heart of
will last for three full days spent
the village will host a number of
discovering the three routes that
prestigious cars, to the delight of
each begin and end in the village of
classic car enthusiasts, along with
Gstaad itself.
various activities relating to the field of fine watchmaking.
Aiming to cover a total of 800
PREMIUM I NEWS They will also be able to admire the
of the European Leucodystrophy
Audemars Piguet’s CEO Philippe
title partner’s new watches in the
Association) and Jean Todt
Merk – who will present the future
Audemars Piguet Boutique located
(founding member), which
owner of this Gstaad Classic 2009
at the heart of the Grand Hôtel
aims to raise public awareness
will the luxurious box that will
Park.
of neurological and psychiatric
house this exclusive creation.
diseases. A Royal Oak Offshore special
Formula 1 racing driver and brand
Moreover, the best-placed
edition has been created to
ambassador Sébastien Buemi
competitors will be duly rewarded
immortalize this wonderful race
will be attending the event in
for their sporting achievements and
and will be officially presented
order to support this charitable
will doubtless make a date in their
during a gala evening to be held
operation, along with a number of
calendars for the next edition in
on September 5th in the legendary
eminent personalities and of course
2011!
Gstaad Palace hotel. This resolutely sporting watch featuring beadblasted titanium is a perfect blend of lightness and sturdiness. The “well-oiled mechanism” of its self- winding movement combines accurate timekeeping with highquality finishing. Moreover, its perforated black leather strap is a nod to that indispensable accessory of the gentleman driver, the famous 1950s style driver’s gloves. This model is also distinguished by its case- back engraved with the “Gstaad Classic 2009” logo. Once again, this new timepiece echoes the brand fundamentals as well as the values conveyed by this prestigious race: technology, as well as a quest for performance, precision and aesthetic elegance. During the evening, Audemars Piguet will auction number 0 of this magnificent limited edition timepiece. The funds raised will be donated to the Brain and Spinal Cord Institute (ICM), an association supported by numerous celebrities such as Michael Schumacher (founding member), Zinédine Zidane (the iconic spokesperson
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PREMIUM I NEWS
Tissot Brand Ambassador Michael Owen completes switch to Manchester United
T
he 29-year-old exLiverpool and Real Madrid striker’s contract with Newcastle ended on June 30th and one of the summer’s biggest transfer riddles was solved as Owen completed a move to the Premier League and World Club Champions. The 2001 European footballer of the year has not been called up to the England squad in recent times, but a move to United gives Owen the chance to revitalise his international career, just months before the 2010 FIFA World Cup in South Africa. Michael Owen said: “This is a fantastic opportunity for me and I intend to seize it with both hands. I am now looking forward to being a Manchester United player and I am fortunate that I already know so many of the players here.
for more than 10 years. We would like to congratulate Michael to this excellent opportunity to play with this world-famous club. Michael Owen fits perfectly with the brand’s values and we believe that he is a real asset to our brand and an example to many young people around the world, and long may that continue to be the case.” said Tissot President, François Thiébaud. Michael Owen will wear the number 7 shirt at Manchester United next season, one of the most revered shirts in football, having previously been worn by greats such as George Best, Eric Cantona, David Beckham and, most recently Christiano Ronaldo.
I missed pre-season last year and am pleased that I will be starting here from day one.
Sports partnerships have always been an integral part of Tissot’s DNA and it has been involved in timing world class sporting events for decades. Partnering with active athletes like Michael Owen also underlines the dynamic nature of the brand.
“At Tissot we are very proud of our extraordinary ambassador and the partnership that we have had
Michael Owen is a consistent role model for football lovers around the world. He personifies the Tissot
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values of performance, innovation and excellence and his 2009 Limited Edition watch celebrates more than a decade of proud ambassadorship in fitting style.
MICHAEL OWEN FACTFILE ENGLAND 89 games, 40 goals LIVERPOOL (Trainee - August 2004) 297 games, 158 goals REAL MADRID (August 2004 - August 2005) 40 games, 14 goals NEWCASTLE (August 2005 - July 2009) 79 games, 30 goals
PREMIUM I NEWS
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PREMIUM I NEWS
N.G Hayek, G.N.Hayek, J. Rogge and S. Urquhart at the press conference of 25 September 2009
OMEGA Will be Official Olympic Timekeeper Through 2020
O
MEGA, whose official Olympic timekeeping legacy dates back to the
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Los Angeles Games in 1932, has signed a new agreement with the International Olympic
Committee which extends the partnership through the 2020 Olympic Games.
PREMIUM I NEWS
Roman Holiday for Rosolino and Phelps OMEGA’s Swimming Ambassadors Enjoy A Rare Break
O
lympic swimming legend Michael Phelps was welcomed to Rome for the 13th FINA World Championships by fellow OMEGA brand ambassador, Italian swimming star Massimiliano Rosolino. In a scene reminiscent of the film Roman Holiday, the two swimming sensations posed for pictures with a classic Vespa in front of the VillageRoma09, where the competitions are taking place. Asked about his impressions of the city hosting the World Championships, Phelps said, “What I’ve seen is beautiful. I envy my mom because she’ll have more time to see the sights. Not surprisingly, I’ve been spending a lot of time in the pool getting ready for my events. “ Phelps and Rosolino were relaxed as they chatted amiably and posed for photographers. After their brief and unusual break ahead of the start of competition, the two agreed that it was time to go back to work. Michael Phelps and Massimiliano Rosolino have both made history in international swimming competitions: Phelps will always be remembered for winning eight gold medals at the Beijing 2008 Olympic Games; Rosolino is the most successful Italian swimmer of all
time. Both are brand ambassadors for OMEGA, the Official Timekeeper
of Roma09 – the 13th FINA World Championships.
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PREMIUM I NEWS
Play 99.6 FM Touch it to Win It Competition Official timekeeper Victorinox Swiss Army
D
uring the month of July, City Mall visitors noticed a flurry of activity in the center of the mall around a brand new blue Toyota FJ Cruiser. A crowd of people gathered around the car, touching it, but not to see how the car feels, but they were promised that the person who touched the car the longest would be the new proud owner of this car. Energized by this promise, hundreds of contestants signed up for the challenge and they were closely scrutinized by Play 99.6 judges to make sure their hands were constantly touching the car. Only 12 contestants who racked up the most number of hours touching the car over a 3-week period were
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allowed to participate in the final round. Each contestant wore a Victorinox Swiss Army Chrono Classic XLS MT (MultiTask) watch so they too could keep track of how many hours they kept their hands on the car. At the start of the final round, 12 participants were closer to the goal of owning a new car; the only task
at hand was to be the last person standing. But after 53 hours straight of keeping her hands on the car, Zaena Rihani was the last woman standing! She proudly drove off with her new Toyota FJ Cruiser while wearing her Chrono Classic XLS MT (MultiTask).
PREMIUM I NEWS
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PREMIUM I NEWS
Tissot Trophy Karting Competition at Jordan Speed Center
O
n August 1st 2009, Time Center, Jordan’s leading watch retailer hosted the first ever Tissot Trophy Karting Competition at Jordan Speed Center. 120 racers battled it out for the Trophy and Tissot prizes and after 11 rounds 1st place went to Tarek Sukhtian, 2nd place went to Mohammed Maraba’a and 3rd place went to Danny Sioufi. Everyone was also treated to an exhilarating show by national racer, Ammar Zugili and running commentary throughout the day by radio personality, Rob Stevens. Watch this space, as this may become an annual event!
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PREMIUM I NEWS
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PREMIUM I NEWS
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PREMIUM I NEWS
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PREMIUM I NEWS
Kayali Jewelry announce the launch of its new web site
K
ayali Jewelry is pleased to announce the launch of its new web site at www.kayalijewelry.com. The website will provide our visitors with a virtual experience that is as compelling as a visit to one of our shops. Of course, the digital world can never match visiting one of our inspiring shops and the experience you gather such
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as trying on great diamond jewelry or finding the perfect piece of jewelry for every day or that special occasion, therefore, Kayalijewelry. com was not shaped to try to imitate these experiences. Instead, we designed our web site to complement and enhance our in shop experience. The new website features Kayali Jewelry’s brands and collections, a diamond guide, our latest
news, and Hot items NOW which showcases jewelry pieces that are being offered at an exclusive price. The upgraded site also enables our online visitors and members an easy, instant, and secure way to contact us with any of their concerns. And for a limited time only, when you visit www. kayalijewelry.com, you can enter a chance to win a stunning pearl set. Happy surfing.
PREMIUM I NEWS
Kayali Jewelry’s Diamond Festival Winners
D
uring the month of July, Kayali Jewelry holds its annual diamond festival. During the festival, Kayali Jewelry offers an exceptional collection of diamond jewelry at an extravagant 30% discount. This year, in addition to the great collections and discounts, Kayali Jewelry offered customers the chance to win a quarter kilo of gold each week. This year’s four lucky winners are Ms. Muna AlMayta, Mr. Muath Shbeita, Mrs. Oraib Hammad and Mrs. Ruba AlTamimi. Keep in mind, Kayali Jewelry’s Diamond Festival is an annual event, so keep your eyes out for what surprises Kayali Jewelry will bring us next year.
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PREMIUM I SHOPPING DIRECTORY
Time Center
Time Center Elite
Kayali Jewelry
Head Office +962 6 5536553
City Mall +962 6 5866973
City Mall +962 6 5866971
Abdoun Mall +962 6 5921601
Um Uthaina +962 6 5525706
Sweifieh +962 6 5851026
Aqaba +962 3 2060025 City Mall +962 6 5866973 Down Town - Gold Market +962 6 4623897 Jabal Al Hussain - Firas Circle +962 6 5673453 Mecca Mall +962 6 5540151 Shmeisani +962 6 5683868 Sweifieh +962 6 5817575 Um Uthaina +962 6 5525706
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Swatch Sweifieh +962 6 5856678 Kiosk Abdoun Mall +962 6 5921720 Kiosk City Mall +962 6 5866972 Kiosk Mecca Mall +962 6 5531806
Um Uthaina +962 6 5525726
PREMIUM I INTERVIEW
5 Questions With Premium In each issue of Premium, five questions are posed to leaders in the Jordanian watch and jewelry market to gain some insight on how they achieved their success. In this issue, Premium had the privilege to sit down with Mohammad Al Kalha, Manager of Kayali Jewelry Swiefieh.
How did you get started in the watch business?
Back in 1989 I graduated with a Bachelor degree in Accounting from Jordan University. Right after graduation and the end of my military service, I joined our family jewelry business in Al Balad. Through this position, I gained my first jewelry experiences, and in 1992 Mr. Tarek Kayali offered me a position with Kayali Jewelry in Al Balad since the company was going through managerial restructuring. Afterwards, in 1997 the branch moved to Sweifieh, and I’ve been managing Kayali Jewelry’s Sweifieh branch since then.
What major changes have you seen or experienced in the Jordanian watch market during the last 5 years? The first challenge was leaving a
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family business to work for Kayali Jewelry which is a large and exceptional Jordanian company; however, I have never felt as if I wasn’t working for my private business as the success of Kayali Jewelry is also my personal success which wouldn’t have been possible had it not been for God and the confidence and authority granted to me by Mr. Samir and Mr. Tarek Kayali. In addition, the rapid development of the jewelry industry in Jordan has been another great challenge. These developments have required a lot from the jewelry industry especially of the players that wanted to remain on top of the game. Furthermore, there are many new jewelers that have entered the jewelry market and customer’s tastes have increased in variety. These changes require constant courses in the Jewelry industry and of course customer care and satisfaction as well as keeping up with the latest jewelry trends.
Where do you see this market in the next five years? As we are all aware, the world is currently facing an economic downturn, and Jordan is also witnessing this condition. As a
result, people have lost their confidence in the stock market and instead are investing in gold which has led to a continuous increase in the price of gold. Therefore, I expect the price of gold to continue to increase further. As for Kayali Jewelry specifically, I’m sure we will continue to satisfy our clients and remain Jordan’s favorite jeweler especially since we have our three showrooms in Sweifieh, City Mall and the newly expanded Um Uthainah as well as showcases at Time Center in Abdoun Mall and Mecca Mall. Kayali Jewelry will also continue to offer our clients internationally acclaimed brands such as Gucci, Pomellato, Splendore, and of course the latest addition to our family; Bloom.
What steps have you taken to increase your expertise in the diamond and gold field?
As I mentioned earlier, my college education has helped me very much in my career; furthermore, I continue to learn every day from the people around me, especially from Mr. Samir Kayali, my colleagues and even my customers. None the less, every chance I get, I sign up for specialized jewelry industry courses such as courses related to diamonds, gemstones, and more.
What in your opinion has been your greatest career accomplishment? Working with Kayali Jewelry and my affection for my coworkers and clients which has made me relentless in providing the best customer service out there, especially since at Kayali Jewelry we work together as one team as the success of one us is the success of us all and the company as a whole. It’s been a great accomplishment for me.
PREMIUM I INTERVIEW
121 I PREMIUM - Autumn 2009