VALENTINO

LONDON Calling

VALENTINO RELEASES NEW AD CAMPAIGN FOR FALL 2022 TOGETHER WITH A NEW SET OF SIGNATURE ACCESSORIES

Valentino Creative Director, Pierpaolo Piccioli, has certainly been keeping busy. This is apparent in his latest releases for the Maison, including the Valentino Promenade Fall 2022 womenswear collection and the Valentino After Club Fall 2022 menswear collection, released altogether with its accompanying campaign titled “Portrait of a Generation”.

PORTRAIT OF A GENERATION

Although Valentino is headquartered in Milan and the creative direction is in Rome, for the coming season, Piccioli decided to pick Lon-

Pierpaolo Piccioli’s Valentino Fall 2022 designs are all about freedom and self-realisation

VALENTINO GARAVANI VLOGO CHAIN

Loafers and bag—the two must-have accessories to complete your wardrobe this Fall.

First up are the genderless, shiny leather Valentino Garavani VLogo Chain loafers featuring antique brass or dark ruthenium-plated VLogo chain ornament, the latter available only on the black version. The loafer has a necklace detail that exudes a British Rock feeling, enhancing the shoe and giving it a classic yet contemporary touch. This particular model is available in black, white, and ruby wine, with the addition of an antique brass version.

Second is the Valentino Garavani VLogo Chain shoulder bag with a flap and leather shoulder strap. Shaped like a hobo bag, it features an elongated 70s silhouette defined by its rounded design and contoured side. Structured and rigid, the aesthetically pleasing bag has the signature VLogo Chain ornament. Sleek, minimal and without buckles, the bag shows the Maison’s advanced manufacturing techniques. It comes in two sizes: large and small. Opt for

don as the setting for its latest campaign, because at the heart of the brand is to sustain locally, building value for the people, community and environment. Paying homage to the city of London, Valentino captures the portraits on the street at Arnold Circus, East London.

The pieces feature signatures from Valentino’s heritage interpreted in a fresh light: stripes and zebra prints, capes and blouses, prints and embroidery. Furniture was used for stooping, an urban tradition where items are left out on the streets for others to take. The casting promotes diversity, as Piccioli wants to treat them not as models, but as human beings, “We wanted to dress them the way they dress in their own life. It is about individuality and uniqueness, which connects to my work in Couture. It is about diversity and inclusivity. It is about community.”

Piccioli wants to emphasise that his designs are about self-realisation. This is contrary to the past, where the original Valentino design was bound by many rules. In this era, Piccioli decides to shift Valentino to the new world, giving new meaning to its codes and values. “I like that these designs have a sense of freedom,” he says, “forgetting rules and going into the next chapter in a very free way.”

classic shades in black and ivory, or red and antique brass.

VALENTINO GARAVANI ROCKSTUD SPIKE BAG

This Fall, the Valentino Garavani Rockstud Spike Shoulder Bag gets a volume enhancement—for those who are following the puffy bag trend, the bag is now equipped with extra padding. Featuring an elongated shape and 90s proportions, the bag is the perfect mix of urban and metropolitan appeal. The materials and craftsmanship define its value: made of luminous, glossy and precious leather with a vintage aesthetic, it has a long flap with a leather shoulder strap and a short chain.

The contoured handle, located between the shoulder strap and the body of the bag, transforms the bag into a versatile accessory. You can wear it either as a classic shoulder bag or tucked under your arm. This must-have accessory is available in a variety of bold colours including red, green, ivory and gold, as well as an exclusive black on black version.