VALENTINO

Valentino ups the ante with its Pink PP collection for Fall/Winter 2022/2023

BUBBLY & Bright

VALENTINO TAKES THE COLOUR PINK AND ELEVATES IT TO TOTALLY NEW HEIGHTS

Ahue synonymous with Barbie and femininity, the colour pink is now given new expression. The Valentino Pink PP collection is bold and packed with bright pink looks, though some pieces are in charming and elegant black. Available in either all-pink or all-black, the ensembles feature weightless silhouettes that aim to empower, inspire and uplift. According to Valentino, Pink PP is the colour of love, community, energy and freedom; an abstract idea that goes beyond just the hue, and an expression of a feeling that you can own.

For this Fall/Winter 2022/2023 collection, Creative Director Pierpaolo Piccioli follows an experimental urge to create a radical, monochrome collection, giving way to a new vocabulary outside of colour. He strips the palette down to a single hue and does more with less

to maximise expressive possibilities in the apparent lack of possibilities. This collection encapsulates the essence of femininity and love.

The pink colour in this collection looks unique and extraordinary. This custom individual pink shade, Pink PP, was created specially by Piccioli, and colour authority, Pantone Color Institute. This bespoke colour was then generously used in almost every item of the line, from pieces with oversized tailoring, sequin tracksuits, wide leg jumpsuits, cinched waist sculptural mini dresses to opera gloves. In accessories, the supersize versions of the studded bags are the highlights, and each one is touched by the special pink shade.

THE SHOW

The Valentino Fall/Winter 2022/2023 collection show at Paris Fashion Week last March was dominated by Pink PP. The show took place at the Carreau Du Temple, in the heart of Paris. During the runway event, the models in total pink followed one another in a loop interrupted only for a moment by the arrival of deep black. Brand ambassador Zendaya, as well as other A-list attendees including Maluma and Lewis Hamilton, were seen at the venue.

“I wanted to strip this colour of all those values that are traditionally associated with it and refer to what is feminine, carefree and flirtatious. I wanted to consider it a colour like any other,

bringing the focus no longer on colour to the self but on the creative work that is the basis of fashion, volumes, silhouettes, cuts and shapes. The chromatic cancellation allows the amplification of the variety of bodies, attitudes, physicalities,” said Piccioli at the end of the show. He also added, “Using a single colour changes the perception of what your brain sees and you are forced to observe surfaces, materials, details. Even the speeches on inclusiveness lose consistency in this perspective, only the authenticity of the people remains.”

A COLLABORATION WITH DOUGLAS COUPLAND

Strengthening its relationship with literature, the Italian luxury fashion brand collaborated with Canadian author and journalist, Douglas Coupland, for each show invitation. For the show, Coupland designed 40 different works in the form of a booklet.

“Pink is a strange colour. You take anything and make it pink, it becomes magical…Pink is a form of freedom that exists maybe nowhere else in the realm of colour,” said Coupland.

Titled “Pink PP Seen by Douglas Coupland,” the booklet features the sayings such as “Beauty has kind of become an act of rebellion”, “I miss my pre-internet brain,” and “Everybody owns the future.”