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FLAXSEED OIL REDEFINES SOAP FOR HEALTH-CONSCIOUS TIMES
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As hand hygiene and skin health become major priorities for individuals and families across South Africa, axseed oil has emerged as a healthy and e ective way to improve skin health.
Flaxseed oil has been found to enhance the skin’s own ability to clean itself, boosting natural antibiotic protection and providing prolonged protection against bacteria. It also has internal health bene ts – axseed oil contains omega-3, omega-9 fatty acids , and omega-6 fatty acids, which studies have found to have positive heart bene ts1.
Flaxseed oil is also known to improve skin smoothness and hydration, to reduce in ammation, control sebum production, and to prevent pollutants from entering the skin. As an ingredient in new Protex Flaxseed bar soap, axseed oil helps to protect against germs while penetrating the skin and boosting its ability to ght bacteria. The new soap o ers South Africans revolutionary health bene ts, incorporating this recognised bacteria-protection e ect using pure, cold-pressed axseed oil. It has been shown to boost the skin’s natural defences for up to 24 hours after use.
“We believe an ingredient is not protecting unless it makes you stronger,” said Panagiotis Tsourapas, group President, Colgate-Latin America, Asia Paci c & Africa-Eurasia. “This is why we have added axseed oil to our new Protex bar soap. The new soap represents the biggest natural innovation in body care since the launch of Protex in 1985.”
Tsourapas said thanks to the protection that new Protex Flaxseed provides, people using it would now have greater con dence to get out and enjoy life. “Protex Flaxseed gives you the con dence and freedom to reach out and touch everything good in the world,” he said. “New axseed technology protects against germs while also rejuvenating skin and making you healthier.
“By combining these health bene ts, Protex is looking to improve our attitude to life. It’s about going beyond regular soap, and rede ning what soap does for us.”
