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To find the retirement village that’s right for you call 0800 000 290 or have a look online: rymanhealthcare.co.nz
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Apartments and townhouses are now available.
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A big reason why people choose a Ryman village over the others, is knowing we have everything from independent and assisted living to a full range of care options, so if you ever need it, it’s there for you. It’s another example of how we’re pioneering a new way of living for a new retirement generation.
0800 000 290 rymanhealthcare.co.nz
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There are 11 Ryman villages throughout Auckland - in Orewa, Birkenhead, Devonport, Greenlane, Henderson, Hobsonville, Howick, Lynfield, Remuera, St Heliers and Pukekohe.
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A MATTER OF
trust
9 friendly Ryman retirement villages in Auckland
By Nick Krause
A
S CUSTOMERS, WE CAN BE horrible. We are demanding. We want service immediately, our standards are extremely high (we’re paying right?), we are busy and we know best. The companies and individuals with whom we do business – the discerning ones at any rate – know this, or ought to know this. Refuting this fundamental acceptance – that our customers have certain expectations – is foolish. And it doesn’t matter whether we’re talking about shoes, a replacement window, servicing for the car or a sandwich at your local cafe or bakery, we want the best experience. If the price is competitive, that’s a bonus. The equation is actually quite simple. We seek goods or services, we Google said services (or use social media) and, if we’re lucky, someone will recommend a cobbler or stylist or restaurant or dressmaker. And it’s not all bad. Anecdotally, we know from social media sites which businesses or specialists people gravitate towards. They talk up the best fish and chip shop or handyman or dog groomer. We trust these recommendations. There’s ground zero. Trust. If my online community sings the praises of a vendor, we’re more than happy to check them out. We buy. Trade has
thrived like this for a millennia. Heaven forbid though if a customer experience is a shocker. The internet wields such power. We all know what a scathing review can do. It can be like biffing an ember onto bone-dry kindling. We’ve witnessed it. One voice can multiply at a terrifying rate and, like an out-of-control bush fire, can decimate a business. The retailer or service provider stands to lose so much, most particularly trust. Without trust the game is lost, as customers will take flight without the slightest hesitation. They will also take with them their friends, family and their cash. But smart operators needn’t despair. As quickly as the customer can turn on them, the customer can also be placated. Trust can be re-established as you will read in some our feature articles in this publication. Even the most demanding of customers will accept that mistakes are made. The key as a business is to accept the wrong and make it right. Immediately. This takes us onto another tack. Clever retail or service operators cannot be one dimensional. Businesses need to really understand what drives their customers. What makes them buy? In most cases, it’s not only about price or performance, says Business Link UK. “Ask existing customers what they like
about doing business with you. And asking potential customers what they look for in their buying decisions can also give you useful information to help develop your business – and your brand.” As you’ll read in the following pages, your brand represents the whole customer experience. “You should regularly review your customers’ experiences of your business,” Business Link says. I really like part of a blog by chief marketing officer Joanna Lord who exhorts: “Don’t just talk; do!” “After you’ve promised people something, it’s important to deliver on that promise. Your brand is very much dependent on following through, whether it’s shown through great products, great service, great customer communications, or otherwise. “You must make sure that brand promise is consistently delivered so it’s believed; only then will it be shared on your behalf.” To stand out in the vast sea of competition, your businesses, brands need to truly impress. “We can’t just be flashy or have a memorable logo; we need to stand for something that drives people to support us. To put it simply: the more successful your brand, the easier it will be to build loyalty around that brand. A successful brand takes a great deal of intention when building.” I’ll buy that.
Choose the one that's right for you
Birkenhead
Orewa
Lynfield
Howick
St Heliers
Phone: 09 271 8000 Email: info@times.co.nz Web: www.times.co.nz
Pukekohe
Remuera
Greenlane
A Times Media publication 10 Central Terrace, Howick, Auckland, New Zealand PO Box 38 232, Botany, Auckland 2145
Devonport
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DISCLAIMER: Articles published in A Name You Can Trust do not necessarily reflect the views of the publishers or editor. All material is provided as a general information service only. Times Media Ltd does not assume or accept any responsibility for, and shall not be liable for, the accuracy or appropriate application of any information in this magazine. All the material in this magazine has the protection of international copyright. All rights reserved. No content may be reproduced without the prior written consent of Times Media Ltd.
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November 2020 – A Name You Can Trust – 3
For more information please phone Maureen on 0800 555 103
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Invest with Authority
0800 881 888 www.regal.co.nz official new zealand distributor
4 – November 2020 – A Name You Can Trust www.times.co.nz KC14939
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CHARITY TO BENEFIT FROM NEW ‘COMPASSION’ FLOWER INITIATIVE
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UNDREDS OF THOUSANDS OF KIWIS living with mental health conditions are set to benefit from the launch of a new charitable initiative designed to help improve access to support programmes. Peonies with a Purpose is a new campaign by Feel Good with Flowers and the NZ Paeony Society. Four east Auckland florists have thrown their weight behind the nationwide charitable campaign to raise funds for the Mental Health Foundation of New Zealand. Marigold Merchant, Flowers Auckland, Highland Park Florist and Clevedon Flowers, along with Feel Good with Flowers and the NZ Paeony Society will see $1 donated from every bunch or bouquet of peonies purchased donated to the foundation for its programmes. All proceeds will go towards the Mental Health Foundation to provide funding for mental health services and support for those who need it.
Shaun Robinson, chief executive of Mental Health Foundation of New Zealand, says Covid-19 has been a challenge for many Kiwis and the much-needed funding will help support the more than 437,000 Kiwis who access their services each year. “The impact on the Mental Health Foundation has been like a seesaw – need has gone up and fundraising has gone down. “We have worked extremely hard producing 19 additional resources relating to Covid-19 especially those in distress and we have supported a national wellbeing campaign. “At the same time, lockdown has reduced our ability to raise funds through events, so we are extremely grateful for those in the community who continue to find ways to give,” he says. Feel Good with Flowers marketing manager Rebecca Jones says 2020 has been a difficult year for many Kiwis and that peonies, which symbolise compassion, are
the perfect flower choice for the charitable campaign. “This year has been a particularly challenging time for all Kiwis as we have had to learn, adapt and change to suit the new Covid-19 climate. “We feel so fortunate to work in an industry in which the products and services we provide bring such happiness to others,” she says. Jones says academic research has shown that those exposed to natural settings such as gardens, flowers or green spaces can have beneficial emotional and mental health benefits, and have a positive impact on a person’s psychological, social, physical and cognitive wellbeing.
See www.feelgoodwithflowers.co.nz/ peonies
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November 2020 – A Name You Can Trust – 5
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THE IMPORTANCE OF
building trust
By Bindi Norwell
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UILDING TRUST IS IMPERATIVE IN any industry, but in the real estate industry it’s crucial as agents are often dealing with the buying and selling of people’s biggest assets – their homes. In the majority of cases, people are moving homes because they’re upsizing and it’s an exciting time for the family. However, there can be very emotive circumstances around why people are moving – someone in the family may be sick so they’re downsizing or someone may have lost their job, so, it’s imperative that agents can build trust with their clients to help them through this emotional time. One of the questions I get asked on a regular basis is, how do I find an agent I trust? Selling your home can be a daunting process, so our advice is to start by talking to family, friends, people from your church/recreational hobbies as to whether they have used an agent locally and had a positive experience and found someone they can recommend. An agent’s reputation is one of the key ways they get referrals and repeat business. I usually then recommend people should talk to a few different agents to really get a good feel for who is in your local area. Selling a house often makes the top 10 list of life’s most stressful events so it’s important
during this time that you begin building an excellent rapport with your agent – especially if things don’t go as smoothly as planned throughout the selling process – so that you trust them to still achieve a good result for you. Key factors to look for in an agent to show trust can include:
Active listening Is your agent really listening to you and understanding what it is you’re trying to achieve? The saying that “people deal with people that they know, like and trust” is never truer than it is in the real estate industry.
Punctuality and respect Has the agent returned your calls/e-mails in a timely manner? Have they turned up to your house on time? If they were stuck in traffic and running late did they let you know in advance? Have they put their phone on silent and focused on you as a potential vendor?
Experience Can the agent talk to you about similar situations they’ve faced? Or how they have fixed problems that have happened in the past? Have they talked in facts rather than generic sentences? However, it’s worth pointing out that everyone needs to start somewhere, so don’t discount someone just because they’re
Real Estate Institute of New Zealand CEO Bindi Norwell. new to the industry – their ambition to succeed could prove more successful for you than someone who has many years’ experience.
Local knowledge Can they demonstrate knowledge of your local area and community, ideally with a network of potential buyers? This can help ensure your property is best positioned and marketed to potential buyers.
Testimonials Do they have strong testimonials from previous clients? Will they let you ring “Mr & Mrs Smith from 123 Green Street” and talk to you about their experience of dealing with that agent?
Bindi Norwell is the chief executive of the Real Estate Institute of New Zealand which is the industry body for around 15,000 real estate agents around the country.
6 – November 2020 – A Name You Can Trust www.times.co.nz
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MOST TRUSTED BRAND
It’s Whittaker’s again! W
HEN IT COMES TO NEW Zealand’s most trusted brand, Whittaker’s is again the best on the block. Whittaker’s has been voted by New Zealanders as the Most Trusted of all Brands in the annual 2020 Reader’s Digest survey. It’s the ninth consecutive year the iconic chocolate brand has won the overall title. Whittaker’s, which has been “crafting NZ’s finest chocolate since 1896,” has also been confectionery category winner every year since 2011, as well as winner of the NZ Iconic Brand accolade since 2013. That’s according to the results of the Reader’s Digest-commissioned survey conducted by Catalyst Research. Reader’s Digest Australasian editor-inchief Louise Waterson says nine consecutive years as a Trusted Brands superstar is an amazing result and unprecedented across the Australasia region. The annual Reader’s Digest Survey is in its 21st year and has grown over the years to include 69 categories of products and services, reflecting a broad range of industries. A total of 1601 New Zealanders from a broad demographic were asked to select three of their most trusted brands for each category. They then rated those brands on the 1-10 scale for trust. Waterson says being considered so trustworthy comes with responsibilities. Maintaining a top rank involves a genuine commitment to protect and fulfil the promises made to the consumer, she says. It appears many Kiwi companies are comfortable with that commitment. Whittaker’s is far from the only NZ brand to win the right to a podium placing over many consecutive years. Others noted by New Zealanders for consistently being genuine, authentic and reliable include Panadol as 11- time winners, as well as Dettol, Healtheries and AA Insurance which are all 10-time winners in their respective categories. Resene is a ninth-time winner; Harcourts has taken top spot for all eight years its category has been included in the survey; and Ryman Healthcare has scored top place six years out of seven in its sector. St John New Zealand (Most Trusted charity), G.J. Gardner, Yates, Sleepyhead, and Cavalier Bremworth are examples of other repeated winners. Some brands join Whittaker’s in scoring more than one award each year. Fisher & Paykel, for example, has cleaned up the Laundry Appliance category, as well as the Large Kitchen Appliances and Cooking Appliances categories.
www.times.co.nz
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See more on Whittakers – page 35
2020 CATEGORY WINNERS • Aged Care & Retirement Villages – Ryman Healthcare • Banks – Kiwibank • BBQs – Weber • Beds – Sleepyhead • Bicycles – Avanti • Biscuits – Griffins • Bread–- Vogels • Breakfast food – Sanitarium • Cars – Toyota • Car care products – Turtle Wax • Car rental companies – Avis • Carpet – Cavalier Bremworth • Charities – St John New Zealand • Cheese – Mainland • Cleaning products – Dettol • Coffee machines – Breville • Confectionery – Whittaker’s • Cooking appliances – Fisher & Paykel • Cooking Stocks – Campbell’s Real Stock • Crackers – Huntley & Palmers • Digital cameras – Canon • DIY power tools – Bosch • Dog food – Tux (Purina) • Electronics – Samsung • Fruit & herbal tea – Dilmah • Garages & sleepouts – Versatile Homes & Buildings • Garden power tools – Stihl • Electrical appliance stores – Noel Leeming • Gardening products – Yates • General insurance – AA Insurance • Glues & construction adhesives – Selleys • Hair care – Head & Shoulders • Health insurance – Southern Cross Health Society • Hearing services – Bay Audiology • Heat pumps – Fujitsu
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Home builders – G.J. Gardner Home improvement stores – Mitre 10 Ice cream – Tip Top Jewellers – Michael Hill Jeweller Kitchen designer and manufacturers – Kitchen Studio Large kitchen appliances – Fisher & Paykel Laundry appliances – Fisher & Paykel Laundry detergent – Persil Lawnmowers – Masport Life insurance – AA Life Manufacturer certified used car sales – Toyota Signature Class Marine engine – Yamaha Milk – Anchor Kindergarten centre operators – BestStart Muesli & snacks – Nice & Natural NZ Wines – Villa Maria Optometrists – Specsavers Pain relief – Panadol Paint – Resene Real estate agencies – Harcourts Retailer – The Warehouse Sealants & fillers – Selleys Skin care (anti-ageing) – Nivea Small kitchen appliances – Breville Supermarket / home brand – Pams Supermarkets – Pak’nSave Tea – Dilmah Tyres – Bridgestone Vacuum cleaners – Dyson Vegetarian food – Lisa’s Hummus Vitamin & Supplements – Healtheries Soups – Watties Used vehicle dealership – Turners NZ iconic brands – Whittaker’s
For the full Trusted Brands survey results see www.trustedbrands.co.nz/results
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WHAT IS
ness and because I have faith in human nature. We feel trust. Emotions associated with trust include companionship, friendship, love, agreement, relaxation, comfort. There are a number of different ways we can define trust. Here are the dimensions of trust and consequent definitions.
trust?
T
RUST IS BOTH AN EMOTIONAL and logical act. Emotionally, it is where you expose your vulnerabilities to people, but believing they will not take advantage of your openness. Logically, it is where you have assessed the probabilities of gain and loss, calculating expected utility based on hard performance data, and concluded that the person in question will behave in a predictable manner. In practice, trust is a bit of both. I trust you because I have experienced your trustworthi-
Predictability It is a normal part of the human condition to be constantly forecasting ahead. We build internal models of the world based both on our experiences and what others tell us, and then use these to guess what will happen next. This allows us to spot and prepare for threats and also make plans to achieve our longer-term goals. The greatest unpredictability is at 50 per cent; a reliable enemy can be preferable to an unpredictable friend, as at least we know where we are with them. Definition 1: Trust means being able to predict what other people will do and what situations will occur. If we can surround ourselves with people we trust, then we can create a safe present and an even better future.
Value exchange Most of what we do with other people is based around exchange, which is the basis for all businesses as well as simple relationships. At its simplest, it is exchange of goods. I will swap you two sheep for one cow. It is easy to calculate the value in such material bargaining. Things get more complex when less tangible forces come into play. A parent exchanges attention for love. A company exchanges not only pay but good working conditions for the intellectual and manual efforts of its workforce. Value exchange works because we each value things differently. If I have a whole flock of sheep but no milk, then I can do business with a person who has a herd of cows but no clothes. This principle of reciprocity is what binds societies together. Trust in value exchange occurs when we do not know fully whether what we are receiving is what we expect. When we buy a car, don’t want to be sold a ringer which the seller knows is faulty. Definition 2: Trust means making an exchange with someone when you do not have full knowledge about them, their intent and the things they are offering to you.
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Fo Guang Shan Buddhist Temple NZ 16 Stancombe Rd Flat Bush Auckland P 09 274 4880 8 – November 2020 – A Name You Can Trust www.times.co.nz
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Exposed vulnerabilities When we trust other people, we may not only be giving them something in hope of getting something else back in the future, we may also be exposing ourselves in a way that they can take advantage of our vulnerabilities. If I buy a car from you and I do not know a good price, you can lie to me so you get a better bargain. If I tell you in confidence about the problems I am having with work, you could use this to further your own career at my expense. Although the threat of retribution or projected feelings of guilt can counteract your temptation to abuse my exposed vulnerabilities, if you succumb I still get hurt and may still end up with the shorter stick. For our transaction to complete successfully, I must be able to trust that such agonies will not come to pass. Definition 4: Trust means enabling other people to take advantage of your vulnerabilities—but expecting that they will not do this.
Delayed reciprocity Exchange is not just about an immediate swapping of cows and sheep or hugs and kisses. What makes companies and societies really work is that something is given now, but
At its simplest, the return is paid back some value exchange is time in the future. exchange of goods. I The advantage of this is will swap you two sheep that we can create a more for one cow. It is easy flexible environment, to calculate the value where you can get what in such material you need when you need it, rather than having to save bargaining. up for it. Trust now becomes particularly important, because otherwise we are giving something for nothing. The delay we have placed in the reciprocal arrangement adds a high level of uncertainty which we need to mitigate through trust. What is often called the ‘golden rule’ is a simple formula for creating trust. ‘Do unto others as you would have them do unto you.’ It sets up the dynamic for my giving you something now with the hope of getting back some unspecified thing in the indeterminate future. Definition 3: Trust means giving something now with an expectation that it will be repaid, possibly in some unspecified way at some unspecified time in the future. – Courtesy changingminds.org
Retirement lifestyle at its best
One of Auckland’s most spacious retirement villages with over 30 acres of park-like grounds One of Auckland’s most spacious retirement in a prime location. villages with over 30 acres of park-like grounds A wonderful community with people intent in a prime location. on enjoying life. Village amenities include a A wonderful people bowling community green, spa, with sauna, gym, intent library, indoor on enjoying Village amenities include salon, a heatedlife. swimming pool, hairdressing bowling green, spa, sauna, gym, library, indoor heated swimming pool, hairdressing salon,
and snooker tables. Close to a number of community facilities including major and snookercentres, tables. golf Close to a number shopping courses and many of beautiful community facilities including major beaches. shopping centres, golf courses and many We encourage you to be part of the beautiful beaches. community and offer quality lifestyle with Wetime encourage you family to be part of the for yourself, and friends. community and offer quality lifestyle with time for yourself, family and friends.
For more information call Kate on (09) 576 5990 For more information call info@realliving.co.nz Kate on (09) 576 5990 www.realliving.co.nz Fortunes Road, info@realliving.co.nz Pakuranga www.realliving.co.nz Fortunes Road, Pakuranga Pakuranga Park Village is part of the
Pakuranga Park Village is part of the
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CAB FOR VALUABLE FREE ADVICE
T
HE CITIZENS ADVICE BUREAU (CAB) has been operating for more than 43 years, initially from Pakuranga and expanded their services to Botany Town Centre and now in 2020 to the Pohutukawa Coast. A trusted source of dependable information, offering free and confidential advice, the independent community organisation provides valuable service by trained volunteer Interviewers. Louise Boswell, manager of CAB Pakuranga and Botany has been at the helm of the local service for seven years and the information officer, Patricia Burns has worked there for over thirty-five years. The core office staff of three is supported by a band of about 60 volunteers. “We have a very strong group ranging in age from 18-86. All go through an intensive training and are mentored by experienced volunteers for their first 12 sessions. Others assist with social media and administrative tasks,” Louise explains. The team also includes interviewers fluent in Mandarin, Cantonese, Filipino and Hindi.
Services offered at CAB are: Employment; Education; Community issues; Healthcare; Taxes; Tenancy & Disputes Tribunals; Consumer rights; Income support & ben-
Sue McKinnon (Chair), Susanna Leung (Interviewer), Louise Boswell (Manager), Tricia Burns (Information Officer) , Debby Chen (Interviewer). efits; Immigration; Housing & tenancy; Clinics — Immigration, Legal, Gambling, Age ConcernNeeds Assessment, Job Seekers, Counselling. CAB helps people know and understand their rights, responsibilities, give feedback to government departments for positive social change. Current example has been the petition for the report on Digital Exclusion which you can sign at any CAB near you. CAB’s service provides Migrant Connect assisting newcomers in overcoming challenges such as accommodation, education and employment. It also organises workshops and seminars on employment, small busi-
nesses, driving, education and health. The most popular workshops are on employment and cover CVs job searching, New Zealand employers, interview skills and coaching. Free professional counselling is also available. Contact CAB online via live chat or message through the website www.cab.org.nz.
Citizens Advice Bureau • Library Building, Aylesbury St, Pakuranga • Botany Town Centre, Rear Foodcourt entrance Toll free 0800 367 222, www.cab.org.nz
Free help for migrants Migrant
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Every life is special, we understand that. Let us pay tribute to the life of your loved one and celebrate the unique way they have touched you, your family and those around you.
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For a personal, professional service contact us today to discuss your options:
Pakuranga Library Building, 7 Aylesbury St, Pakuranga. Ph 576 8331 • pakuranga@cab.org.nz
35 Wellington St, Howick | Phone 534 7300
Botany Town Centre Rear Food Court entrance. Ph 271 5382 • botany@cab.org.nz
BOTANY
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Hours: Mon-Fri 9.30am-4.30pm; Sat 9.30-11.30am.
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10 – November 2020 – A Name You Can Trust www.times.co.nz
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*General and Family Medicine * Skin and Minor Surgery *Family Planning *House Calls Welcome to Marina Medical, your local family medical practice at Half Moon Bay Marina. Five dedicated doctors with a broad range of experience in primary health care and specialty interests A Cornerstone Accredited Medical Practice Strong emphasis on patient communication and integrated care management. A nurse practitioner
Convenient online appointment and prescription requests for enrolled patients Easy access and parking Languages spoken – English, Mandarin, Cantonese Monday to Friday 8.00am-5.30pm, late night Tuesday
www.marinamedical.co.nz Free doctors visits for enrolled children 13 years and under
New Patients Welcome | Phone 534 5414
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OUR DOCTORS November – ATai NameRoad You Can Trust – 11 Upper Floor of the Compass Building at Half Moon Bay,2020 Ara
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MORE THAN 50 YRS IN BUSINESS
H
OWICK AUTO CENTRE & ELECTRICAL has gone places! Expanding up the road at 241 Moore Street, (same street) the one-stop shop for all vehicle repairs, diagnostic, electrical and mechanical repair work in a wide range of cars has expanded to cater for the Howick areas growth. From the vintage cars to the newest ones on the road, Howick Auto Centre has repaired thousands of cars for satisfied customers in east Auckland and beyond. Regardless of the make or model — be it Japanese, European or Australian, the independent workshop on Moore Street has earned a sterling reputation for diagnosing and repairing any fault, using modern technology and tools. Established now for more than 50 years, Howick Auto is one of Howick’s best kept secrets. This modern and technically equipped service centre has over the years built its name and reputation on high quality service and customer satisfaction. Known for providing fair and reasonable advice, the entire team at Howick Auto Centre is proud of the fact that they have earned
the reputation of being a top, reliable MTA award winning workshop re It’s been a year since Howick Auto Cent with customers t. stree same the on ess addr moved to a new requesting them to service their service in all facets of the marine electrical new cars in the warranty period. industry. Their work covers from trailer boats Manager, Dion has been with the business through to luxury launches and yachts. for more than 20 years, he heads a team of six, The company is also the largest battery highly trained and trusted technicians. He is supplier in the Eastern suburbs under the leading their initiative of offering the very latbrand of Battery Zone and with the most est in cutting-edge technology in diagnostic comprehensive range, specialising in Yuasa and scanning tools for auto electrical issues. Batteries. “The business has been here for 50 years All staff members are warm and welcomnow, but we keep right up-to-date and it is ing. You pick that up from your first phone now a one-stop-shop for your mechanical call of enquiry to their vivacious receptiondiagnostics and repairs, car air-conditioning, ist, Tammy. Check out their website or visit warrants and marine requirements,” he says. Howick Auto Centre & Electrical on Facebook. “We are now servicing more and more full electric vehicles, and have recently installed the very latest in scanning tools,” Dion Howick Auto Electrical explains. 241 Moore St, Howick. Phone 09 534 6501 Howick Auto Centre & Electrical is wellMonday-Friday 8am-5pm known for their professional approach as well www.howickauto.co.nz as technical expertise, reliability and quality
HOWICK AUTO CENTRE • Electrical • Mechanical • Air Con • Marine Howick Auto Center & Electrical provides a comprehensive auto and electrical repair service for all makes and models of vehicles – Japanese, European & Australian, including vintage and late-model cars – plus we provide a marine electrical service. 241 Moore Street, Howick • Phone 09 534 6501 Hours: Mon-Fri 8am-5pm, Sat 9am-12noon www.howickauto.co.nz
Howick Auto Centre & Electrical JH16255
12 – November 2020 – A Name You Can Trust www.times.co.nz
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“An update on Jaimee: She got Level 2 Math Endorsed with Merit, which she wouldn’t have achieved without the work you did with her. She is maintaining Merit for her topic tests and internals so far this year, she feels it is because you gave her a solid foundation last year.” “Thank you very much for your fabulous knowledge.” “Thank you for your help all these years, I would have died otherwise.” “Thanks again for the help! He’s already feeling more confident and really liked the tutor.” “I am very pleased with the C (63%) I achieved in my end of year results. Much better than the 15% from my first math test of the year.” “Yesterday she came from class excited and said that you gave her extra material that her school teacher never gave her. Thanks so much for your efforts. She is really lucky to have you.”
Ph 09 533 9092 or 021 254 0350 Email: BillPorter@y7mail.com 35 Macleans Rd, Bucklands Beach, opp Macleans College www.BrainstormTuition.com
General & Family Medicine | Minor surgery | Immunisations | House calls
Welcome to Highland Park Medical your local family doctors Highland Park Medical has been dedicated to the health needs of our community for over 28 years. Your health and our community are the top priority for our team. • Great central location in Highland Park Health Hub, next to Countdown • Five family doctors dedicated to your family healthcare needs • Nurse practitioner • Flat easy access and plenty of parking
New Patients Welcome
Languages spoken by our GP’s English, Mandarin, Taiwanese
medical@highlandpark.co.nz highlandpark.co.nz HighlandParkMedical
Free Doctor’s visits for enrolled Children under 14 years
Phone 535 8095 for an appointment Open Monday to Friday 8.30am-5 pm Late night Thursday to 8pm 14 Highland Park Drive
14 Highland Park Drive
www.times.co.nz
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DOCTORS | PHARMACY | X-RAYS | ULTRASOUND | PSYCHOLOGY
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18 MONTHS INTEREST FREE NO REPAYMENTS^ ON INSTORE PURCHASES $1,000 & OVER. Offer ends 31 Jan 2021 ^Lending criteria, $50 Annual Account Fee, $55 Establishment or $35 advance fee, terms and conditions apply.*Terms and Conditions Apply. See instore for details.
25% Off
All rugs, cushions and throws with any flooring purchase* *Offer applicable in Mt Wellington & Howick only. Terms & conditions apply.
Meet our award winning team Flooring Xtra Mt Wellington & Howick village stores are extremely proud to have been recognised for outstanding achievements over the past year winning in each of the four categories that they qualified for at their National conference.
“We are delighted to have received these awards particularly with such a high calibre of competition. We are a still a very young business and there is little doubt that these awards recognise our whole team from our dedicated retail staff through to our brilliant installers who work extremely hard to create beautiful new floors in our customers’ homes” says Lisa Jamieson (managing director).
Flooring Xtra Mt Wellington & Howick Village have conveniently located stores and offer outstanding service. They are ready to assist you to select the right flooring at the right price for your home”. With a huge amount of flooring experience, you can rest assured if you visit them you are shopping with the experts.
Flooring Xtra is New Zealand’s largest Flooring Retailer with over 60 stores nationwide as a co-operative model each store is independently owned and operated by locals who live and work in the local community.
2020 AWARD WINNERS - UPPER NORTH ISLAND STORE OF THE YEAR - STORE THAT BEST LIVES THE FLOORING XTRA VALUES - MOST IMPROVED MEMBER OF THE YEAR - LARGEST GREENFIELDS & OUTSTANDING ACHIEVEMENT AWARD -
Shop Local
MT WELLINGTON FLOORING XTRA HOWICK FLOORING XTRA 46A Lunn Ave 87 Picton Street 09 218 06 218 7439 14 – 7439 November 2020 – A Name You Can Trust www.times.co.nz mtwellington@flooringxtra.co.nz howick@flooringxtra.co.nz
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ER. details.
HONOURING LIVES OF DEPARTED LOVED ONES
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EING ACTIVE MEMBERS OF THE community is something that Swee Han Lim, branch manager of Davis Funeral Services Pakuranga and receptionist Dale Neil pride themselves at. They have both lived locally for over 20 years. Swee Han, who is married to school teacher Natalie Baker Lim, is a member of the Highbrook Rotary Club, volunteers at his church and has been a street collector for the Pink Ribbon Street appeal for the last four years. “Being a funeral director means that when someone loses a loved one, I’m able to be an adviser, organiser, administrator and supporter, making sure that this incredibly difficult time is as easy as possible for those left behind,” says Lim. “Holding a funeral is an incredibly important step in the grief journey and it is a privilege to help create the perfect goodbye so that families can rest assured that their loved
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one is honoured and cared for all the way.” Davis Funeral Services has been honouring lives of loved ones for generations as they support the grieved family every step of the way. Dale points out that a lot of the stress associated with funerals is the unknown. “Not knowing what a recently deceased family member would have liked at their funeral can be upsetting and confusing. The relief we see in people when they find out that the deceased family member had preplanned their funeral with us, is immense. It allows families to focus on spending time together and with friends, sharing stories and celebrating the life of the departed loved one,” says Dale. Swee Han and Dale both agree that one of the most important things that the caring and experienced team at Davis Funerals do offer is choice. “This allows each funeral to be as individual as the person it’s being held for. Every-
Swee Han Lim and Dale Neil. thing can be personalised, from the venue to the music, flowers, colours and service sheets. We even offer a hand-painted casket. There are so many options available — making it easy for anyone to thoughtfully preplan their own funeral” says Swee. “We always have a good supply of biscuits and a tea or coffee on the boil so feel free to pop in for a chat.”
Davis Funerals 2A Udys Road, Pakuranga Phone 09 576 7108 www.davisfunerals.co.nz
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Davis Funerals Pakuranga
2A Udys Road 09 576 7108
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Built in 1914 on the ridge of Millen’s Hill, this beautiful historic villa was the first farmhouse in the area. This landmark villa offers a beautiful, private and restful funeral setting.
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Find your perfect drop in seconds Our new Expert Assist technology will change the way you purchase wine, beer or spirits forever!
Flavour Wheel
Select the flavours you enjoy
Discover region, price, taste & more!
Come instore and try it out 42 Lunn Ave, Mt Wellington 60 Constellation Drive, Mairangi Bay FineWineDelivery.co.nz 16 – November 2020 – A Name You Can Trust www.times.co.nz KC14972
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FINE WINE DELIVERY PIONEERING A NEW SHOPPING EXPERIENCE
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WENTY-THREE YEARS OF FINDING THE perfect wine, craft beer or premium spirits for our customers has taught us that many people can find shopping for these products confusing and even intimidating, as there is a lot of technical information to get your head around. Even if you do have a good understanding of the technical stuff, there is the fact that everyone has different tastes! Just because an expert awarded it best drink in the world doesn’t mean it’s going to be the best for you if it doesn’t have the key elements you enjoy. So how do you navigate all these decisions, with enough confidence that you have found the best bang for your buck? You use groundbreaking Expert Assist AI technology that harnesses 23 years of experience to find your perfect drop, putting the power in your hands – making you the expert®. Utilising IBM’s ‘Watson’ Artificial Intelligence platform and partnering with out-
Proprietor, Jeff Poole finding the perfect drop with ‘Expert Assist’. sistency, depth of selection and speed. Using the ‘Flavour Wheel’ empowers you to make great wine choices 100 per cent of the time, whether you are absolutely novice or the most experienced of wine drinkers. It puts everyone on the same level, giving you the unique ability to accurately make your own wine, beer or spirit choices. Explore new wines, craft beers and premium spirits with confidence using new Expert Assist AI technology. Available at Fine Wine Delivery, Lunn Ave and Constellation Drive stores.
standing AI developers Spacetime 18 months ago, has made Fine Wine Delivery the first beverage retailer in the world to conquer the style dilemma. Jump on the ‘Flavour Wheel’ online or on our large instore touch screens and select between 6-12 flavours that appeal to you. In seconds, you will be presented with a precisely matched line up of options which you can further filter by price, region, style, alcohol and more. Even with 43-years of industry experience we can’t deliver at the level our AI technology can in terms of its accuracy, con-
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SHOWHOME 5 Flaxfield Lane, Beachlands
SHOWHOME 8 Ahunga Road, Auranga
SHOWHOMES AN INSPIRATION FOR NEW HOME BUILDERS
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RECENT SURVEY OF 1000 KIWIS commissioned by Stonewood Homes has found that show homes are the most popular source of inspiration for people looking to build a new home. Stonewood Homes Auckland East and South general manager, Jean Dougherty, says the result was not unexpected, as feedback from her clients indicated that new home builders want to see firsthand the quality of workmanship and level of finishes they can expect in their new home. With this in mind, Jean and her team now have two show homes open for viewing, in Beachlands, Auckland East and Drury, Auckland South. Howick and Pakuranga Times.pdf 1 16/10/19 11:24 AM
“The survey showed us that the No.1 thing people wanted to change about their current home was to have more living space and both these show homes include multiple living areas.” The ‘Lakeview’ design, on display at 5 Flaxfield Lane, Beachlands is an entertainer’s dream, with two adjoining living rooms and a separate dining area. The single-level home includes four goodsized bedrooms and two bathrooms. The large galley kitchen includes a spacious butler’s pantry and the home has been designed to capture the sun from every room. The ‘Titirangi’ design, located at 8 Ahunga Road, Auranga, Drury includes an open plan
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living area with modern kitchen overlooking the outdoor space, a separate powder room and a lounge with direct access to front patio and an open plan activity space on the upstairs level. The 199m² home includes four bedrooms and two bathrooms.” Jean says the survey found that for 67 per cent of people, the ability to customise design was the most important factor when considering building a home. “All our house plans at Stonewood Homes come with a range of cladding, roofline and configuration options that clients can customise to suit their particular needs and design tastes.” Both show homes are open Wednesday-Sunday from 11:00am to 4:00pm.
Kelly Flavell Law Assisting In Your Success We have been part of the Howick community for over 25 years
For all your legal requirements
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Driving Miss Daisy is a safe, friendly and reliable companion driving service. We will drive and accompany you anywhere you would like to go. • Let us take care of the traffic and the parking while you relax and enjoy riding with a friend. • Wheelchair accessible vehicle available.
To make a booking or to discuss your requirements call us today: 0800 948 432. Or go to www.drivingmissdaisy.co.nz and enter your home address to find your local daisy.
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18 Uxbridge Road, Howick, PO Box 39056, Howick, Auckland 2145
t: 09 535 2150 f: 09 535 2151 web: kellyflavell.co.nz
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Affordable Quality - Easy Build.
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Proudly building homes in the Auckland region since 2007. Designed to suit your unique lifestyle, find out why so many Kiwis find comfort in a Latitude home.
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20 – November 2020 – A Name You Can Trust www.times.co.nz
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0800 776 777
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BOOK A TEST DRIVE TO WIN*
Test drive and go into the draw to win a Stihl pack valued at $1,200!* only at South Auckland Motors
BOOK A TEST DRIVE TO WIN*
Test drive and go into the draw to win a Stihl pack valued at $1,200!*
Renovation specialists Call Kim Reiche to get your project underway
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South Auckland Motors 0800 114 443 22 – November 2020 – A Name You Can Trust www.times.co.nz MANUKAU - BOTANY - PUKEKOHE
Auckland’s only New Zealand owned Ford Dealership
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SOUTH AUCKLAND MOTORS REFURBISHED FORD SHOWROOM IS NOW OPEN
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OUTH AUCKLAND MOTORS HAS BEEN serving the greater Auckland region since 1954, and is New Zealand’s biggest and Auckland’s only New Zealand owned Ford & Mazda dealership, a reputation they are extremely proud of and strive to maintain. There’s a huge range of new, demo and used vehicles for you to discover across five branches; Manukau, Botany, Takanini, Airport and Pukekohe (used vehicles only at Manukau). It is backed up with expert vehicle servicing, insurance and finance for all makes and models of vehicles by factory trained technicians—ask the service team for service special prices! South Auckland Motors also offer the largest range of quality parts and accessories for Ford & Mazda vehicles in Auckland to make sure you stay on the road. Top it all off with a free, hot coffee, whilst you are there. Also, do visit the new Ford showroom at 2 Gladding Place, Manukau which has had a complete make-over to match Ford New Zealand’s guidelines—of creating a memorable experience for visitors. The new Ford Puma and Escape will also be on display to walk around and test drive. Being local and proud of it, South Auckland
South Auckland Motors have previously won the President’s Award, Ford’s highest dealer accolade, three years consecutively (on top of other years throughout their history). Motors attracts the best staff ensuring that you receive high quality customer service and the right deal. The passion for what they do is well illustrated in by South Auckland Motors winning the ‘President’s Award’, Ford’s highest dealer accolade, three years consecutively. The award is presented to the dealer with the highest customer satisfaction rating, which is apparent in every facet of their dealings with customers. The only Auckland Mazda dealership to ever win the coveted Dealer of the Year award, they have won Dealer Performance Awards four years in a row. The new
BT-50 is on its way but feel free to browse the 100th anniversary special edition vehicles currently available! No request is too big or too small. Check out the posts/regular updates from brands/ dealership on Facebook.com/SAMFordMazda. South Auckland Motors looks forward to being a part in your motoring future.
South Auckland Motors Phone the team on 0800 114 443 Email sales@southaucklandmotors.co.nz
UXBRIDGE ARTS & CULTURE East Auckland’s space for all things creative Classes l Workshops | Live Performances | Theatre Exhibitions | Venue Hire | Meeting Spaces | Community
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35 Uxbridge Road, Howick, Auckland 2014 (09) 535 6467 | uxbridge.org.nz November 2020 – A Name You Can Trust – 23
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CONSUMERS STRUGGLE WITH HARD-TO-FIX APPLIANCES
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ANDS UP ALL THOSE WHO have had a home appliance fail? There’s never a good time. Our first thoughts are generally always repairing it. It’s the less expensive option and it makes sense. We trust that the appliance in question, if still under warranty, will be fixed or replaced. If the warranty has expired, we know it’s off to the appliance store (or perhaps TradeMe). This is where something else kicks in, whether we like it or not. We’re thinking about brand, and a brand that equates to trust. It doesn’t matter whether it’s a microwave or vacuum cleaner or washing machine or dishwasher. We all have a brand we know or have heard of or had referred to us. A brand we trust. Some of us will persevere and try and find a repair person through the internet or social media. This, apparently, isn’t as easy or prevalent
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as it used to be. Research by Consumer NZ shows people are frustrated by how hard and pricey it is to get their appliances repaired. The consumer watchdog’s latest survey found only 45 per cent of respondents thought it was easy to find someone to fix an appliance, while 24 per cent thought it was easy to find spare parts. Two-thirds said appliance repairs cost too much. It’s time this changed. Kiwis expect their appliances to be repairable – 98 per cent of respondents think they should be able to get their washing machines and dishwashers fixed. “It’s clear people want it to be easier and more affordable to get broken appliances repaired. Just 24 per cent of Kiwis would sooner replace something faulty than get it repaired, while half felt bad when they’ve had to junk an appliance,” Consumer NZ chief executive Jon Duffy said. “That’s why we’ve launched our #Built-
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Caring for you with warmth, honesty and compassion Phone 0800 276 420 or 09 527 0266 www.arohafunerals.co.nz
SBA Howick provide an easy and affordable way to get your accounting and tax done for you.
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What we offer: • Monthly & annual accounting • GST, payroll & tax returns • Rental properties & company formations • Business advice & peace of mind
Providing friendly service from a team you can trust Services we offer:
SBA Howick | Unit E, 15 Cook St, Howick Ph 09 537 0605 | sba.co.nz | howick@sba.co.nz
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24 – November 2020 – A Name You Can Trust www.times.co.nz
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Our first thoughts are generally always repairing a broken appliance. It’s the less expensive option and it makes sense.
ToLast project. Our aim is to make it easier for people to buy more repairable and durable products. This means we’ll be doing more durability testing and more research. We’ll also be encouraging manufacturers to address the problems we find in their products,” Duffy said. Consumer NZ also asked about what should happen with appliances once they reach end-of-life. Two-thirds of respondents
think manufacturers and retailers should be responsible for recycling the dead appliances they make and sell. While 40 per cent of Kiwis don’t mind paying someone to recycle their dead appliances, only 20 per cent think it’s easy to find somewhere to recycle them. This shows New Zealand has a lack of appropriate recycling services. The Consumer NZ #BuiltToLast campaign
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and associated e-waste project are made possible by partial funding from the Government’s Waste Minimisation Fund. As part of the wider plan to reduce the amount of harmful rubbish ending up in landfills, Associate Environment Minister Eugenie Sage recently announced electrical and electronic products as one of six priorities for a regulated product stewardship scheme, under the Waste Minimisation Act.
The best legal solutions for our clients
We always put your family first 122 Aviemore Dr, Highland Park T: 09 533 0218 caryn@rockabye.school.nz | rockabye.school.nz CR0050-v3
All Accident & Collision Repairs C.R.A. Structural Repair Centre We are approved repairers for most major insurance companies Servicing the community for over 40 years. Friendly, efficient service with excellent attention to detail.
Howick
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Phone 535 4190 | www.galbraiths.co.nz JH16334
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Conveniently located with ample free client parking right outside the door. Units 1-3 Fencible Chambers Cnr Fencible Dr & Moore St, Howick Village
226 Wellington Street, Howick Phone 09 534 4662 • Email rob@carprohowick.co.nz
www.times.co.nz
As well as professional assistance in buying and selling properties, Galbraiths also offer a full range of legal services to clients, including commercial and civil litigation, court work, sale and purchase of businesses, franchising, family and employment law, wills and estate planning and advice regarding setting up and administering of family trusts.
November 2020 – A Name You Can Trust – 25
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MARKING 30 YEARS
of health research T
meaningful discoveries that benefit every HE HEALTH RESEARCH COUNCIL one of us.” OF New Zealand (HRC) last month The HRC is particularly proud of its comcelebrated 30 years of funding highmitment to Māori and Pacific health researchimpact research which has contributed to ers whose work over the past three decades saving thousands of lives in Aotearoa and has helped shape and influence health poliacross the globe. cies while addressing inequities and social The HRC is the government’s principal disparities. funder of health research and since 1990 Building and sustaining New Zealand’s has invested approximately $1.7 billion in indigenous health research workforce has research aimed at making a difference to long been a focus for the HRC and now New Zealanders’ lives. approximately 16 per cent of researchers From identifying the first known gene working on HRC-funded research idenfor fatal inherited gastric cancer through to tify as Māori. “This is only the beginning of leading the development of the first practithe journey towards a research workforce cal treatment for preventing brain damage in where people aren’t excluded, which is more babies, HRC-funded research has spawned diverse and will enhance the quality and multiple breakthroughs and changed servalue of research conducted in vices and practice in almost every area of this country,” says Professor health. Collings. The HRC has also supported the HRCOver the month careers of some of New Zealand’s funded of October, the most distinguished scientists, acaresearch has spawned HRC showcased demics and clinicians, many of multiple breakthroughs just some of the whom are guiding our country’s and changed services and research highresponse to the current Covidpractice in almost every area 19 pandemic with world-leading of health. Pictured is Dr Matire strategies that have kept our Harwood, a GP and clinical infection rates low and deaths to researcher funded by the a minimum. Health Research “Decades of investment in health Council. research has given us the evidencebase and knowledge to draw on, in our hour of need,” says HRC chief executive Professor Sunny Collings. “Now, more than ever, New Zealanders are seeing the direct benefits of having a strong and capable health research workforce. “It’s essential to support research careers if we’re to retain this expertise and talent within New Zealand and to enable the pursuit of
lights that have impacted the lives of New Zealanders and will continue to do so. Specifically, it will focus on the impact of HRC-funded research in the following areas: • Better housing and improved health outcomes for children living in cold, damp homes. • New Zealand’s response to Covid-19 and preparing New Zealand for future infectious diseases. • Research into maternal and neo-natal treatments that has saved thousands of babies from long-term harm and reduced infant deaths. • Game-changing asthma research that has changed practice worldwide. • Research with Māori families to identify cancer risk and improve the screening and prevention of cancer. • Māori health research that has improved health services and is addressing inequities in health outcomes. • Life-course research into Pacific Island children that has shaped and influenced health policies and practice.
Eastern Beach Motors Highland Park These guys are awesome – professional, friendly, reliable. They’ve always gone out of their way to accommodate us. I live in Huntly now but still choose to take our vehicles to them. I would highly recommend Eastern Beach Motors to anyone looking to get their vehicle sorted. A+. Thanks Graeme and the boys. – Chase K
Graeme and the team are thorough and efficient. Always manage to fit you in and go the extra mile to make sure you and your car are well looked after. They charge so reasonably also. This is the mechanic your Dad would want you to go to. Definitely recommend. – JW
Same great team, same great service – Lew, James, Ash and Graeme.
1 Aberfeldy Ave, behind Mobil, Highland Park | Phone 09-534 4620 | Open Mon-Sat DY0215
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Resthaven Howick – Honouring and Celebrating Life Serving the Howick and Eastern Bays families since early 2000, the compassionate team at Resthaven have gained a strong reputation in the region as a funeral home that sets the standard in the level of care provided to families during the toughest of time. Their moto is “Honouring and Celebrating Life”. Resthaven have strong and supportive relationships and work together with all of the local care homes, churches and hospice. Over the years we have collaborated with staff and members to open up and talk about the funeral process, en-
couraging people to come and see us to pre plan and have their own personal input of how they would like their life celebrated and remembered when the time comes. Our team come from various backgrounds such administration, sales, customer service, human resources to name a few, but all with a focus on people. Many people who have been brought up around the Eastern Bays have spent so much of their time on the beaches or out on the water fishing or sailing. At Resthaven our chapel has an all encompassing beautiful pan-
oramic view of the Waitemata Harbour. This resonates with the families in our care, as they know their loved one is at rest overlooking the sea. We have all live recording and AV capability in our chapel, so services can be live streamed across the country and the world. Families often provide us with feedback that having a service overlooking the sea is a very healing experience. Having established their first location in South Auckland in 2000 where Manager Raewyn Proctor had grown up, it then became the next obvious move to add a location in Howick
where Manager Rachel Benns was raised and still lives local today. Being involved in the local community such as members of Howick Bowls, Venus Woman’s Networking Group, Howick Click and volunteering at the Santa Parade, Hospice events etc are some of the core focuses the team at Resthaven are proud of. Please feel free to call into our home cnr Picton and Walter MacDonald St, Howick for a coffee and chat where you will be greeted by the lovely Robyn Butler.
Honouring and Celebrating Life Cnr Picton & Walter Macdonald Street, Howick • Ph (09) 533 7493 88 Great South Road, Manurewa • Ph (09) 267 2530 www.resthavenfunerals.co.nz
Call CallDaniel DanielWhaitiri Whaitiri now! now! 09 021929 929911 911 09532 5328388 8388 or 021 howick@freedomdrivers.co.nz howick@freedomdrivers.co.nz
Need a friendly accountant responsive to your needs? • Tax returns & advice • NZ Superannuitant discount with first return • Individuals, Companies, Rental Properties, Trusts
Bruce Urquhart
Chartered Accountant Serving the people of Howick & East Auckland
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Ph: 027 433 4166 or 534 2393 Email: bruceu@xtra.co.nz 1A Estuary Views, Howick
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RICES MALL
65-71 Picton Street, Howick www.times.co.nz
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COOPER TYRES howick tyres & alignments est 1975
MAJOR STOCKIST OF CONTINENTAL AND VITORA TYRES
PROUD SPONSORS OF HOWICK HORNETS The Cooper Tyres team – Ryan Profner, Mad Michael Johnson, Buster and Dylan Read.
Call in and have your tyres checked by our friendly experienced team for FREE Over 50 Years of combined service from our team
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Suppliers of EECA Energywise-approved FUEL EFFICIENT TYRES
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S CONSUMERS TRUST IN
brands that take a stance By Joanna Carter
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E ALL KNOW THAT TRUSTING a brand increases the chances of a customer buying from it. Building trust turns customers into advocates, providing priceless word-of-mouth marketing. On top of this, brand trust means customers keep coming back, which is hugely beneficial considering the fact that customer retention is cheaper than acquisition. But exactly what does brand trust mean to customers and how can it impact their decision making? Today, brand trust is everything to customers, meaning that once you’ve lost it, you’ve likely lost them. This alone shows the importance of brand trust, however, there are more factors that need to be taken into account if you want more customers to put their trust in your business.
Trust-driven purchases It goes without saying that when presented with a brand, a customer has experience with and trust in, along with a new brand, that customer will go with the one they know. This is because they expect that brand to deliver, both in terms of service and product. While the new brand may be comparable in every way, that trust gives the customer more trust in their purchase. Even if a customer has heard of a brand and it seems to have a good reputation, it isn’t enough to turn them into a repeat customer. The research shows that 67 per cent of customers say that a good reputation may get them to try a product, but they will stop buying it if they don’t come to trust the company behind the product. On top of this, brands are now expected to take a larger role in society, with this helping to further customer trust. The figures show that 64 per cent of consumers are belief-driven buyers, which is up by 13 points in 2017. In fact, this is the same percentage as in 2018, showing that buying based on belief is the new norm. These buyers will switch, choose, avoid or even boycott a brand based entirely on its stance on social issues. This means that you need to provide more than a great product JH16335
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to win them over and can lose them with just one small slip up. Brand trust now embodies the impact a brand has on society, as well as the product and customer experience it offers.
Why is brand trust becoming more important? For customers, trust in brands is more important than ever, which means this should be the same case for businesses. After all, addressing customer concerns will help enable you to deliver the expected level of service and deal with any customer pain points. For 62 per cent of customers, there are growing concerns about product experience that need to be addressed. This includes issues around the pace of innovation and the increasing reliance customers have in terms of brands automating their lives. In addition, customers can’t afford a bad purchase, so they need to trust in the brand, the product and the service.
While a great marketing campaign may make an impression, a brand that shows it cares will make a difference.
Brands need to make a difference With so much at stake, exactly what can brands do to help improve the trust that customers have in them? According to the research, showing a commitment to society can make a huge difference, especially when you factor in belief-driven buyers. Some 53 per cent of consumers say that every brand has a responsibility to get involved in at least one social issue that doesn’t directly impact its business. However, to do this, a brand has to show that it honestly cares about this issue and is not simply jumping on the bandwagon. In fact, when brands earn full trust (product, customers and society), the benefits for those brands triple.
What can brands do? With consumers being so focused on the societal impact that brands can make, you need to act on your values and promises. While creating a marketing campaign around a societal issue may get you noticed, it won’t do any good if other aspects of your business don’t support the same beliefs. You also need to take into account the
fact that 74 per cent of consumers use one or more advertising avoidance strategies, such as ad-blocking, changing their media habits or paying for streaming services. This means that it isn’t the campaign that gets you noticed, it’s the stories around you living up to your promises. In fact, 76 per cent of consumers that trust a brand fully will pay attention to its advertising and communications compared to the 48 per cent of those who do not fully trust the same brand.
Final thoughts While a great marketing campaign may make an impression, a brand that shows it cares will make a difference. Brand trust is now about more than providing great products, delivering on time and providing exceptional customer service. Consumers want to support brands which care and prove that they do.
Joanna Carter is a Digital Marketing Executive and the Blog Editor at Smart Insights.
November 2020 – A Name You Can Trust – 29
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Principal Heath McNeil desperate to ease out the overcrowding problem at Ormiston Primary School is with National Party spokesperson for Education Nicola Willis (right) and candidate for Takanini, Rima Nakhlae. Times photo Wayne Martin.
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OCAL PAPERS ARE THE LIFE blood and voice of the community as we continue to inform and highlight hyper-local issues such as saving the views from Stockade Hill. This was very much a local Howick issue. Publishing the Howick and Pakuranga Times for nearly 48 years, we have seen – and been an integral part of – most of what has happened in our community and recorded this in our pages for posterity. These were our stories, by our people for our readers. We are a true local paper employing more than 24 staff to bring you the news that affects you and your families and your neighbourhoods. Whether you always agree with it or not is something we have to wear as a trustworthy, fearless and yet compassionate news provider. Yes, we do the bigger, tougher stories as and when they arise, but we also love and thrive on what’s going on in our wonderful schools, sports teams, clubs and organisations, churches and temples. We keep you up-to-date with Council, Local Board and transport news that matters. These naturally go hand-in-hand with local people and businesses seeking advertising opportunities, design advice, photography and online exposure. We do all of this. Here. And we’re 100 per cent local.
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Reay Neben, managing director of Times Media, remains passionate about community papers after almost half a century bringing local news to the area.
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S MATTER We provide a newspaper that people read and are strongly supported by our advertising clients without whose support we would not exist. Distribution for both the newspapers and the magazines is really important and we have more than 200 walkers – mostly school children – delivering to all the households in our catchment. There are so many families involved in our delivery and we really appreciate them doing a good job. In 2000 our Times Online website won the media prize for Best News Website beating the Sydney Morning Herald. Now the magazines we have added to our fold, South, EastLife, and Rural Living, also continue to
win prizes for best design, best magazine, best front page, best news. Our photographer and design team produce amazing products for our stable of newspapers and magazines as well as other client magazines. Winning prizes and standing tall amongst our peers is wonderful but it is the acceptance by our readers that is our real prize. We are a trusted and much respected brand and it is the hard work of the team that puts us in front of other media. I write this from a position of privilege which this community has given me all these years.
I am also strongly passionate about the community newspaper industry which is (unlike the dailies) doing really well throughout New Zealand. I am very lucky to have a dedicated team that is as passionate as I am about this area and we will continue to be the true voice of the people of our community.
Reay Neben is the managing director of Times Media HOWICK VILLAGEnz
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HE BIG FISH STARTED BY Howick resident Phil Appleyard has been in business for over 25 years. The large, wellstocked shop has built up a solid reputation for its comprehensive range of high quality gear – and its affordable prices. Phil has been in the industry for around 40 years, starting in commercial fishing and now recreational. The shop is well-known for its ‘light tackle’ gear, such as softbait and slow jig set-ups. They are also known for their knowledge of local (and not-so-local) fishing spots, whether it’s from the shore or off-the-boat. Even though they have a wide range of light tackle gear, The Big Fish also has a massive range of game gear, stocking the top names in the industry for you to choose from. They are a bait specialist shop, meaning they supply a huge range of baits so you have the best chance to land anything from snapper and gurnard to hapuka, marlin, broadbill and tuna. “We not only offer fantastic fishing sets and terminal tackle for our customers but also offer professional rod and reel servicing, as
well as dive tank testing (Hydro and Visual test) so you can be sure all your gear is in top condition for your next trip,” explains Phil, owner of The Big Fish. Paul Emerson is in charge of the reel servicing and repairs. Paul was originally taught by Phil, and has honed his skills over the last 16 years. Paul takes great pride in his work and stands by it 100 per cent so you can be rest assured he will do the finest job on all your reels. Florence (known as Flo) has joined the team this year. She takes care of the rod building and repairs. A gold medallist rower, Flo started boating and fishing at the age of three. Tegan Goldsmith (part-time employee at The Big Fish) has been working for the shop for three years now. She is also a professional rod builder and repairer. Tegan enjoys lure fishing, using all the new slow jigs whenever she can get out there on the water. “We supply everything you could possibly need for snorkelling, diving or spearfishing. It’s a very nice and friendly local business with lots of variety and good prices,” says Tegan. The Big Fish has its own fishing club, it
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FAMILY-OWNED CONFECTIONERY MANUFACTURER SPECIALISING IN chocolate, Whittaker’s has been in business for well over a century. Through good times and bad, world wars and rationing, Whittaker’s has become an iconic Kiwi company and consistently voted New Zealand’s most trusted brand. The company was founded by James Henry Whittaker in 1896. Having worked in the cocoa department of a large confectioner in his native UK before migrating to New Zealand, Whittaker made and sold his first chocolate from his home kitchen in Christchurch. As the business grew, he relocated to Wellington where his sons officially became part of the team. To this day, the company’s Porirua factory still bears the name ‘J.H. Whittaker & Sons’. When Whittaker passed away in 1947, his children Siblings Matt and took up the mantle and Holly are fourth the business continued generation Whittaker’s to grow. In the 1950s, son and co-chief operating Maurice Whittaker develofficers. Throughout 122 years of oped the famous peanut production, the company has slab chocolate bar, an everremained faithful to J H Whittaker’s popular Kiwi favourite, whose belief that the best chocolate could only recipe has never been changed. be made from scratch. Whittaker’s is the only By the 1970s, the third generation major Kiwi chocolate-maker importing whole was in charge, with Maurice’s sons, Andrew cocoa beans and roasting them, giving the and Brian, taking the helm. Thirty years later, business full “bean to bar” control over the Andrew’s children Matt and Holly became quality of its chocolate. the fourth generation of Whittakers to join Commitment to a fair supply chain adds the business.
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to Whittaker’s quality. The company has Rainforest Alliance certification for its entire range of 116 products that are made with Ghanaian cocoa, as well as a unique, one-on-one relationship with their supplier in Samoa, the Vaai Family Plantation in Northwest Savai’i. Whittaker’s products also contain no palm oil and the factory is run on 100 per cent renewable energy sources of wind and water. It’s fair to say J H Whittaker would have been exceptionally proud of how his descendants have evolved the company he founded. He may not have quite understood the mechanics of Whittaker’s active social media community, but he certainly would have appreciated the principle of listening and responding to your customers. It’s this century-long relationship that has brought the name Whittaker’s so close to the hearts of chocolate lovers across New Zealand and beyond.
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OUR MOST TRUSTED SUPERMARKET BRAND
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AK’NSAVE AND PAMS HAVE BOTH been recognised as New Zealand’s most trusted Supermarket and Supermarket/ Home Brand respectively in the annual Readers Digest Most Trusted Survey 2020. Now in its 21st year, the survey relies on consumer feedback on brands, products and services that are important to them.
Pak’nSave delivers on its promise “We’re thrilled to have been named New Zealand’s Most Trusted Supermarket Brand,” says Rachael Allison, head of marketing for Pak’nSave. “Trust is not something we take for granted, and we work hard every day to ensure we’re able to deliver New Zealand’s lowest food prices and take an active role in the communities we serve. This award is a badge we wear with pride.” Pak’nSave has been independently tested by the Consumers Institute to have New Zealand’s lowest overall food prices every year since 1997, Allison said. “There’s no denying that the economic
impact of Covid-19 is continuing to take its toll on families, which is why our customer promise is to carry on working to keep prices low for New Zealanders every single day, reenforcing our commitment to serving our communities.” All 55 Pak’nSave stores across New Zealand are 100 per cent New Zealand locally owned and operated.
Pams’ commitment to everyday value General manager of Foodstuffs Own Brands Lisa Oldershaw says, “as New Zealand’s largest and most loved grocery brand, Pams remains committed to providing cost-effective, good quality products for people to make their money go further. “Being acknowledged as a Readers Digest Most Trusted Brand is hugely rewarding for Pams, we have been providing New Zealanders with great, everyday value since 1937 and will be doing the same for them for many years to come. “We know we have a responsibility to
Pams has been recognised as the most trusted supermarket / home brand. Photo Brother Design
offer hassle-free, good quality and affordable food solutions to customers, and with Christmas weighing heavy on the minds of many New Zealand families, Pams offers a fantastic and affordable grocery brand. “With Kiwi staycations a theme for the summer, we’re continuing to look for opportunities to connect with our customers and provide them with solutions that help to make this festive season special. This year we’re working on some amazing Christmas menus that feature Pams products from our everyday range, so every Kiwi family can have a truly special and affordable Christmas.” Pams was established as a local brand 80 years ago on Four Square shelves and is now found in all Foodstuffs co-operative stores around the country.
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Historian to step down A
LAN LA ROCHE, WHO IS responsible for the creation of the Howick Historical Village, is taking a back seat at the village. La Roche was recognised at the Howick and Districts Historical Society’s annual meeting on Saturday and will step down from the society’s board. Marin Burgess, the society’s president, said Sir Barry Curtis, who is the society’s patron, was there to acknowledge La Roche’s “enormous contribution”. “Alan has been the life and soul of the society and village for well over 50 years and those 50 years have been eventful and allencompassing,” Burgess said. “I know he will act as advisor with the organisation of the 175th anniversary of Howick and districts in 2022 so he’s not even stopping now. In my opinion he should be up there with Alexander Turnbull and Thomas Hocken – he leaves us with a historical village of national significance along with many other activities recognising the heritage in
Alan la Roche (right) is a life-long resident of Howick and a founding member of the Howick Historical Village. He is pictured with Sir Barry Curtis who is the Howick and Districts Historical Society Patron at the society’s AGM.
the district.” In 2006 the Society conferred on La Roche the title of Howick Historian. Sir Barry said: “In appreciation of the many years of work from Alan and the huge contribution made not only to the Howick Historical Village but the wider community, the Historical Society will sponsor a series of interviews with Alan as an opportunity for him to tell his
story, recount some of the tales, talk about why the village and heritage is so important and ensure we have on record Alan’s words in Alan’s voice.”
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