Welcome

Welcome to the district

Congratulations on choosing one of the city’s most wonderful locations to call home. This beautiful corner of east Auckland offers a wealth of lifestyle options in a vibrant and diverse community that prides itself on its many man-made facilities and stunning natural heritage.

East Auckland is a safe and welcoming area which is home to a flourishing multi-cultural community. More than 50 per cent of people in the Howick Local Board area were born overseas – most commonly in China. In fact, recent census data shows 38.8 per cent of people in the Howick Local Board area belong to the Asian ethnic group, compared with 11.8 per cent nationally.

Pacific peoples make up 4.6 per cent of the Howick Local Board area compared with 7.4 nationally, while Maori make up 5.2 per cent of the area and just under 15 per cent nationally. A further 2.2 per cent of the area identify as Middle Eastern, Latin American or African while 1.1 per cent identify as other ethnicity.

The area is continuing to grow – the Howick Local Board area alone saw an increase of 13,617 people (12 per cent) in between the 2006 and 2013 census. Its growing popularity is no wonder, with unparalleled views of the beaches, estuary and countryside. It also has comprehensive public amenities which include several large shopping centres and malls, excellent sports clubs, swimming pools, libraries, kindergartens, outstanding schools, movie theatres, community centres, arts centres and more.

Keep an eye out for various events throughout the year – the Howick Village Markets, Howick Christmas Fair, Brit and Euro Classic Car Show, an annual Anzac Day service on Stockade Hill and the always popular Howick Santa Parade which draws thousands of people each year, are just a few. Its settlers’ past can be explored through the Howick Historical Village where local history is brought to life through local re-enactment days.

Close enough to motorways, hospitals and major transport links, yet just far enough away to relax and unwind away from the hustle and bustle of city living, it’s an unmissable opportunity.

New residents are encouraged to talk to their neighbours, visit information and community centres and explore the wider area including the rural route to Beachlands and Maraetai and nearby Clevedon. Discover an array of weekend markets and watch for special events. Most of all, just enjoy your new home and district – you are living in a wonderful part of Auckland.