Audience impact

With so many changes to the distribution and frequency of Tampa Bay Times’ publications, it would be natural to think its reach and impact has changed as well. However, Times publications reach roughly the same percentage of people in the Tampa Bay area today as they did six years ago, albeit in many new formats. Nearly one third of adults in the 10 counties in and around the fast-growing Tampa Bay area have read a Tampa Bay Times product in the past 30 days.

PERCENTAGE OF ADULTS WHO READ A TIMES PRODUCT

29% 35%

31%

28% 31% 31%

2016 2017 2018 2019 2020 2021

Source: Nielsen Scarborough Survey Data - Tampa Bay, 10-county market

What has changed dramatically is the format. While daily print readership has declined, the audience for tampabay.com, the e-Newspaper and associated apps have increased. There is also strong growth in newsletter subscriptions and consumption.

21%

79%

DIGITAL SUBSCRIBERS

BY LOCATION

Inside Florida Outside Florida

As the website and app audience has grown, so have digital-only subscriptions. Nearly 28,000 people now subscribe to the Times solely for its digital products. The number continues to build. Digital subscriptions have allowed many subscribers who live outside the Tampa Bay area to pay for access. More than a fifth of all digital subscribers live outside the state of Florida.

PRINT + DIGITAL VALUE

More print subscribers are taking advantage of the wealth of digital products the Times publishes. Today, nearly half of all print subscribers also read the Times’ digital products. For the past two years the Times has worked to inform subscribers of the full value included in their subscription. When print readers also engage digitally, it’s both a value to them and to the Times. Readers report higher levels of satisfaction in their subscription overall and tend to keep their subscription for a longer period of time. As a supporter of the Times and its mission, you can help us by spreading the word on the many ways the Times publishes its quality journalism.

MORE IN THE FAMILY

While the Tampa Bay Times is the largest publication in our company, it certainly isn’t the only one. Times Publishing Company publishes a number of targeted newspapers, magazines and associated websites. For more than half a century, our Tampa Bay and Suncoast Newspaper division has served more than a dozen communities from the St. Pete Beach Beacon in south Pinellas County to the Brooksville Beacon in Hernando County. And we are growing! In 2021, the Carrollwood Beacon was added, marking the division’s first title in Hillsborough County, with more publications planned for the coming years. We serve the business community across the state with our award-winning Florida Trend magazine. The glossy print publication and website dive deep into the economic engines of the Sunshine State. Florida’s most influential business executives, government officials and local leaders from Miami to Tallahassee turn to Florida Trend’s insightful reporting on economic development, job creation and quality of life. A variety of our titles cover a wide range of lifestyle and career interests. Bay magazine beautifully illustrates the latest trends in food, fashion and decor distinctive to the Suncoast, while the weekly Thunderbolt serves the men and women at MacDill Air Force Base who honorably serve us all. The formats and frequencies may change, but the mission of the Times Publishing Company remains the same. To report with honesty, integrity and purpose for a better Tampa Bay.

Vol.48,No.40

Thursday,October1,2020

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VirtualFallMeeting The Tampa Bay Times Newspaper in Education program (NIE) serves educators, students and families in the Tampa Bay area by providing classrooms sets of the Tampa Bay Times plus award-winning original educational publications, teacher guides, lesson plans, professional development opportunities for teachers and much more – all at no cost to schools, teachers or families.

Learn more

Tampa Bay Times Newspaper in Education

2020-2021 IMPACT

NIE served 1,266 teachers at 512 public, private, alternative and home schools in Citrus, Hernando, Hillsborough, Manatee, Pasco and Pinellas counties.

NIE provided more than 300,000 e-Newspaper licenses each week, for a total of 12,396,000 licenses.

NIE provided 406,000 print copies of the Tampa Bay Times

The Tampa Bay Times produces 24 consumer events annually, including home shows, boat shows, bridal shows, job fairs, Presented by

senior expos, women’s expos and more. The Times is the producer and promoter. We set, sell and stage these tampabayexpos.com events throughout the region. We have helped to grow both small and large businesses. In 2021, more than 1,400 local businesses participated in Timesproduced events and more than 100,000 people attended. Area brick-and-mortar businesses are the heartbeat of our community – we strive to help deliver ways for them to succeed.