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National Logo with Pulitzer Tagline STYLE GUIDE
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Truth-O-Meters & Flip-O-Meters Print/Video/Web (static & animated) STYLE GUIDE
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State Logos STYLE GUIDE
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SINGLE PARTNER WITH LOGO CONFIGURATION
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FLORIDA
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MULTIPLE PARTNERS CONFIGURATION
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IN PARTNERSHIP WITH
VIRGINIA
IOWA
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FLORIDA
TAMPA BAY TIMES & MIAMI HERALD
(90A65( 05 7(9;5,9:/07 >0;/
IN PARTNERSHIP WITH
GEORGIA
6/06 05 7(9;5,9:/07 >0;/
IN PARTNERSHIP WITH
MISSOURI
AUSTIN AMERICAN-STATESMAN, HOUSTON CHRONICLE & SAN ANTONIO EXPRESS-NEWS
THE COLUMBIA MISSOURIAN
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Web Site Header Mockup STYLE GUIDE
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98%
visited a major department store in the past three months
300x250
$6 CPM
$8 CPM
89%
shopped at a clothing store in the past three months
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$8 CPM
88%
ate at a sit-down restaurant in the past 30 days
$3,500 per month
83%
shopped at a home accessory store in the past year
Minimum campaign budgets start at $500
81%
shopped at a bookstore in the past year
79%
shopped at a shoe store in the past three months
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PolitiFact users tend to be age 25-54 and have high incomes of $75,000 or more. Within this demographic target…
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MO
ST LY T RUE
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FA L S E
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75% 72%
shopped at an office supply store in the past year
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67%
own or lease a new vehicle
have an investment portfolio
TM
• They are highly satisfied with PolitiFact overall • The information on PolitiFact is accurate and high quality • PolitiFact is an excellent source of political news and information
Sources: Omniture; Nov. 2015 (Includes PolitiFact.com, PunditFact.com and all state sites) CivicScience; July 2015 PolitiFact Survey; Comscore Jan-Jul 2015; Facebook, Twitter Oct. 2015
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more likely* to have bought a foreign luxury vehicle
*COMPARED WITH ALL U.S. ADULTS
77%
more likely* to have bought airline tickets on the Internet in the past year
43%
more likely* to have traveled outside the continental U.S. within the past 3 years
Source: 2015 Scarborough Report, release 1; July 2015 PolitiFact User Survey *Compared with all U.S. adults. 12/28/15
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46%
more likely* to own a luxury vehicle
While PolitiFact draws an audience from across the political spectrum, 9 of 10 PolitiFact users agree that… • PolitiFact is an independent, non-partisan source of political news and information • They value PolitiFact over other political news and information websites they visit because it is not biased in any way • They would recommend PolitiFact to a friend or colleague
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VIDEO MO
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T R U T H - O - M E T E R (TM) AND FLIP-O-METER It’s the art of fact-checking at new heights. Every important political statement, claim or charge is scrutinized, checked and rechecked. Then comes the judgment: True, Mostly True, Half True, Mostly False, False or Pants on Fire! PolitiFact offers a quick, PANTS accurate and nonN FI R E! OPOLITIFACT T RUTH- O -M ETER partisan read on the national political debate with the Truth-O-Meter.
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April 20, 2015
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Source: http://thedailyshow.cc.com/videos/lkmdal/fox-news--false-statements
TM
New Hampshire (Concord)
Wisonsin (Milwaukee)
California
Iowa
Nevada
(Des Moines)
(Las Vegas)
(Sacramento)
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Pennsylvania Ohio
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(Denver)
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(Columbia)
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April 23, 2015
May 6, 2015
Arizona (Pheonix)
Georgia
Source: http://video.state.gov/en/video/4192355977001
(Atanta)
Source: http://www.msnbc.com/morning-joe/watch/joe--i-must-offer-a-heartfelt-apology-440609347518
Texas (Austin)
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