Beverages & Food Processing Times July 2014 by Advance Info Media

www. timesinfomedia.com www.agronfoodprocessing.com

Vol. 7, Issue 2, July (I) 2014, Rs. 20/-

Indian Beverage Association finds the budget proposal conservative Page No. 02

Dairy players now banking on Value Added Products Page No. 03

Bakery Andante Voted for Scottish Baker of the Year Awards 2014 Page No. 06

NDA Govt. All set to up a grid for fruits & veggies from surplus areas

nion government after the heat of inflation is coming up with new ideas to not only curve losses but also create supply chain. Government has begun working on a plan to set up a “national food grid” to move fruits and vegetables from surplus zones to deficit areas quickly by ramping up storage and processing, as it hunts for a long-term solution to reduce food prices. Storage and supply chain are two

major hurdles for the development of the country. The idea is still being envisioned in the food processing ministry, which will anchor the plan and experts could be drafted in to come up with an incubator model. Essentially, it will have to be a system to facilitate sorting,

grading, storage, movement and tracking of food stocks in an integrated “grid”, comprising a series of food processing centres and cold storage chains linked to an IT-enabled system. Cold storages would have to be an essential part of the grid and during seasons of a glut, commodities such as onions could be “dehydrated” and made purees to be supplied to institutional buyers, such as the defence establishments and mid-day meal operators. This will lower the overall demand for fresh onions and keep prices affordable.

The drive to integrate Controlling the complex conveying..... Page No. 13

Harsimrat plans to intigrate Food Chains with small Food Processing Units

ne after the other industrial associations visiting MoFPI and meeting Harsimrat Kaur Badal, Union Minister of Food Processing Industries every day, she met the representatives of industry and discussed about the integration of food chains with small food processing units. Harsimrat met the representatives of Assocham, Nestle and Bharti Enterprises to discuss about upscaling the present schemes of cold chain, value addition and preservation infrastructure and mega food parks. The Minister discussed new tax proposals and forward and backward integration of food

chains with small processing units, according to an official statement. Badal discussed the status of investment in food processing industry as a means to achieve the target of employment generation and providing international quality processed foods to Indian consumers at large.

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BEVERAGES NEWS

Vol. 7, Issue 02 - July - I - 2014

Indian Beverage Association finds the budget proposal conservative

inance Minister, Arun Jaitely not only increasing excise duty on tobacco, but targeted the aerated drinks as well. This is done to create a healthier India, the FM has taxed aerated drinks containing sugar, while exempting fruit juices and other aerated drinks like soda. In his speech Jaitley said, “I also propose to levy an additional excise duty at 5 per cent

on aerated waters containing added sugar. These are healthy measures and I hope everyone would welcome them from the point of view of human and fiscal health. The Beverage Industry hasn’t taken it well. On the hike, an Indian Beverage Association (IBA) spokesperson says, “We are extremely shocked by the retrograde budget proposal of a 5 per cent hike in excise duty on aerated drinks with added sugar.” As per a report by Euromonitor International, soft drinks off-trade value sales continued to record further growth in 2013 in India. The year also recorded many new launches in flavours across categories including juices, powder concentrates, and carbonates. Leading companies such as Coca-Cola India and PepsiCo India introduced various new

flavours across the year. Smaller domestic companies including Hector Beverages and Pioma Industries also followed the suit. The players point out that the soft drinks industry is already one of the highest taxed categories in the country. The combined impact of CENVAT and state VAT rates reaches 34 per cent in eight states in the country. “Coming on top of the current 12 per cent rate, the additional 5 per cent duty increase will be tantamount to a 40 per cent increase in the central excise duty which would hit the industry hard and cause a major slowdown at a time when demand growth for the industry has been sluggish,” elaborates the spokesperson. The IBA rebuts the increase by saying that the carbonated soft drinks (CSD) industry is a key segment of the food processing sector in India. It is a significant user of agri products and, with its high labor intensity, contributes significantly to agricultural

the government,” adds the spokesperson. “In the wake of current hike, we will be evaluating our cost efficiencies for Cafe Cuba, whilst closely observing the change in dynamics of the CSD market, said Parle Agro CMO and JMD Nadia Chauhan and our immediate focus is to work out a strategic approach that works best in serving consumer interest as well as maintaining the organization’s operational cost. Whether we will be adjusting our price points, reworking volumes or fine-tuning marketing expenses is a key decision that will be taken basis analysis of all the key factors that determine our pricing strategy.” The IBA has urged the government to reverse this hike as it will retard the progress of an industry which can have a significant positive impact on India’s development, particularly in the changed governance scenario in the country.

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growth and employment. With a ratio of direct to indirect employment of 1:4, similar to that of the software industry, the industry’s developmental impact is not adequately appreciated. Currently, it employs over 300,000 people, and if there is a conducive environment for growth the industry has the potential to grow at double digit rates and can contribute more than a million additional jobs over the next decade. “It must also be understood that in a country where options of safe, convenient and hygienic beverages are rather limited, CSDs play a very important role in meeting the hydration needs of people. With this hike in excise duty, the industry will have no option but to increase the price of its products. An increase in price will also fuel the growth of beverage options from the spurious and unorganized sector which, on the one hand, pose significant risk to public health and on the other, will take away tax revenue from

Tata, PepsiCo JV introducing nutrient water brand Tata Water Plus’ across India

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ata Global Beverages Ltd (TGBL), which has formed a JV with PepsiCo India, is contemplating to introduce its nutrient water brand ‘Tata Water Plus’ across India, after two years of its launch. TGBL CEO and MD Ajoy Misra said “, Our plan is to make it a national brand as Tata Water Plus represents the larger mission of mitigating nutritional gaps in the Indian diets. Tata Water Plus, launched in February 2012, is available in Tamil Nadu, Andhra Pradesh and Gujarat at present. It is a product of NourishCo, the 50:50 JV between TGBL and PepsiCo that was formed in 2010. NourishCo is focused on enhancing the hydration category in India. Currently, the JV has three products in its portfolio -- Tata Water Plus, Tata Gluco Plus and Himalayan Natural Mineral Water. The company said that it has built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions.

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DAIRY NEWS

Vol. 7, Issue 02 - July - I - 2014

Dairy players now banking on Value Added Products

o boost growth, most dairy companies plan to focus on value addeds segment and add new products to their portfolio. The Value-added dairy products (VADP) are eating new avenues for dairy players. Through the years, the share of these products in the overall revenue of these companies has risen significantly. Parag Milk Foods said VADPs accounted for about 80 per cent of its turnover (Rs 1,5001,600 crore), against 40 per cent about three years ago (when its turnover was about Rs 900 crore)., “The company had maintained its focus on these products through the past few years and the investors are interested in this category, as this is high-growth and gives better returns,”said Devendra Shah,

chairman and managing director of Parag. While margins in the liquid milk space stood at four-five per cent, those for VADPs ranged from 12 per cent to 18 per cent and according to estimates, the share of VADPs in the milk and milk derivatives segment is growing at about 25 per cent every year, and it is expected this pace would be maintained till 2019-20. Shah also says that, “While there is growing demand for liquid milk,

Britania eyeing more value from its dairy products range

the demand for value-added products is also increasing commensurately. We have increased our procurement by 20 per cent to take care of the demand.” Hatsun Agro, managing director, R G Chandramogan said VADPs were at a nascent stage in India. “The main growth drivers in this segment are curd, ghee and ice creams. As the market matures, the segment will start giving both volumes and margins.” Most dairy companies have already invested

ndia’s one of the largest multi food products company Britania is eyeing to derive more value from its dairy business in the coming quarters, after it reported rather tepid numbers during the last financial year. The dairy business, which constitutes a small 5 per cent of the Rs 6,000 crore revenues of the company, reported a sharp drop in the net profit close to Rs 11 crore for FY14 as against a net profit of as much as Rs 35 crore during FY13. The company has said this fall was due to hike in milk prices. Du e to increase in Milk prices company registered a significant increase during the last financial year, impacted by increased cattle feed costs at a domestic level as well as external economic and regulatory factors. While liquid milk consumption continues to drive the industry, there has been a significant shift in the dynamics of the value added segment of dairy with access to milk, portfolio strategies and increasing investments determining the right to succeed. Britannia operates in dairy segment with a few select product categories spanning cheese, butter, milk, curd and few value added products such as fortified and flavoured milk, ghee and others in the Indian sub-continent which remains the largest milk producing and consuming market in the world. Britania, in a note to its shareholders, said while milk inflation has adversely impacted margins, the key emphasis going forward will be on upgrading product organoleptics to give the consumer a value for money proposition. Britannia had started a “Organoleptic8” Programme during last financial year in order to give more weightage to the consumers sensorial appreciation and the company is banking on this differentiation to deliver new experiences across the portfolio.

Beverages & Food Processing Times

in building capacities for value-added products. Recently, Parag invested about Rs 110 crore in its Pune plant; now, it has a combined processing capacity of about 2,000,000 litres a day (Pune and Andhra Pradesh plant). A year ago, Hatsun, too, invested in building capacities for VADP; the company now processes about 300,000 litres of VADP a day. Dairy companies are planning to add products in the VADP portfolio. Karnataka Milk Federation plans to enter the cookies and biscuitssegment. A senior company official said, “The thrust will definitely be on value-added products, but there is a social obligation to supply liquid milk, and we will continue to do that.”

FOOD PROCESSING NEWS

Vol. 7, Issue 02 - July - I - 2014

National food grid to be formed by govt to restrict in prices

Rs 180 cr allocated for National Mission on Food Processing

he government is working on a national food grid, connecting deficient areas with producing regions, as part of a plan to reduce wastage of fruits and vegetables while ensuring stable prices that can help tame stubborn food inflation, food processing industries minister Harsimrat Kaur Badal has said. As part of the plan, the government is developing a food map and a national cold chain grid. The plan is expected to be put for approval to Prime Minister Narendra Modi before being formally announced. “We have decided to make a food map to help us have a better picture of what is surplus in which state where it is grown. It will help us in creating the infrastructure at the time of harvest in these areas to stop wastage and ensure processing,” Badal told TOI in an interviewon Tuesday, detailing the game plan to boost the sector. Eventually, you make a food grid across the country like electricity is connected through a power grid. If onions are in surplus in

Nagpur and prices are rising in Kerala, how do you transport the onions to Kerala?” she said. Badal said online real time data of availability of essential food stocks, perishable fruits and vegetables, poultry, fisheries, diary livestock would be available on the food grid for faster decision making in times of any price spike. A study had estimated that food products worth nearly Rs 44,000 crore are wasted annually due to lack of adequate processing. Barring milk, just around 4% of overall produce is processed. The government has identified development of food processing as a key focus area to keep inflation under check. Badal said her ministry has suggested that government offer benefits, such as interest subsidy to mega food parks. She, however, indicated that the concessions would be incentive-linked with a preference for those states that amend the Agricultural Produce Marketing Committee Act (APMC).

uring 2014-15, Rs. 180 crores has been allocated under National Mission on Food Processing (NMFP) to various States/UTs. The five States receiving the highest allocation are Uttar Pradesh (Rs. 16.43 crores), Maharashtra (Rs. 13.36 crores), Rajasthan (Rs. 11.84 crores), Madhya Pradesh (Rs. 11.40 crores) and Andhra Pradesh (Rs. 11.38 crores). The funds in each State/UT are meant for all the Schemes of NMFP including that of scheme of Technology upgradation/Establishment/ Modernization of food processing industries, under which food processing units can be set up in the country by the interested entrepreneurs. Ministry of Food Processing Industries through State/UT Governments assists the private entrepreneurs who set up food processing units under the Scheme of Technology Upgradation/ Establishment/

Food Processing Sector to play major role in bring inflation down

Top Dutch food processing company penetrate potato chips company in India processing line is now ready to be fully operational for industrial use. The capacity of the processing line is 500 kg potato chips per hour output.

eading Dutch food processing equipment firm, Kiremko B.V. has entered the crowded segment of potato chips in India by supplying the potato chips line to Fryo Foods Pvt. Ltd., a 45 years old potato producing firm, by installing a state of the art potato chips manufacturing line in Meerut, Uttar Pradesh. The Netherlands is one of the world’s largest exporters of agricultural and food products, thanks to its innovative agrofood technology. The agri-business is one of the driving forces behind the Dutch economy.The bilateral trade in agriculture commodities between India and the Netherlands is expected to touch a volume of EUR 1 billion in the coming years. This is part of a joint work plan on agricultural cooperation 2011-2015 which was signed between India and the Netherlands.\ First of its kind in the region, the potato

The raw material for this line is primarily potatoes along with edible oil for frying with salts and flavours. Special varieties of potatoes are required for the production of high quality of chips. The state of Uttar Pradesh, where this line has been installed by Fryo Foods, stands 9th in the world in terms of potato production individually. The line is located in Meerut, 65 km from New Delhi at Mohkampur Industrial Area in the state of Uttar Pradesh. This business to business cooperation between these two companies compliments the long standing bilateral cooperation between India and the Netherlands, a release from the embassy of Netherlands said. Kiremko B.V. is one of the most important worldwide players in the market for food processing equipment. Kiremko is the leading Dutch company in agrofood industry worldwide since 1965. The company is dedicated to the design, manufacture and installation of industrial potato processing equipments.

Modernization of Food Processing Industries. This scheme has been subsumed in the newly launched Centrally Sponsored Scheme of National Mission on Food Processing (NMFP) w.e.f. 12th Plan (201217). As per the Scheme guidelines under the mission, all the new applications in 12th Plan (w.e.f. 1.4.2012) under the above scheme/mission are received, sanctioned and funds are released by the respective State/ UT Governments, for setting up of Food Processing units in the country. As per Annual Survey of Industries, 201112, there were 36,881 registered food processing units in the country. This information was given today by Minister of State for Agriculture and Food Processing Industries, Dr. Sanjay Kumar Balyan in a written reply to Lok Sabha question.

inister Food Processing Industries, Smt. Harsimrat Kaur Badal said that her priority is reduction of poverty by bringing the food inflation down and to do that Food Processing Sector has to play central role in driving improvements in the country and in filling the gap between ‘farm and shelf’, here last evening. “Mitigating post-harvest fruit and vegetable losses, besides accelerating food processing industries’ growth, deregulating and simplifying governmental systems, processes and clearances that delay food processing projects, and reviewing the role of FSSAI regarding long delays in clearing product approvals, is on our agenda,” she added. Minister said that “to feed increasing population, food shall be a very critical sector and apart from driving food processing

Beverages & Food Processing Times

growth, India would need to turn wastage of fruits and vegetables into packaged food and to do that all States need to focus on food processing industries”. With a view to give boost to the food processing industries in Punjab, Smt. Badal met officials of various Food Processing government undertakings like Milkfed, Markfed, Punjab Agro and asked them to build BRAND PUNJAB and to focus on making Punjab number one State in terms of food processing. Minister also studied the practices being followed by various organizations in Punjab and suggested improvements and more market linkages. Talking to officials, Minister emphasized that all States need to make their own Brands, like for ‘Brand Punjab’ be made and be marketed globally both by government and by all. Smt. Badal also met Food Processing Commissioner of Punjab and discussed the ways and means to improve food technology with Dr. Nripendra Singh, Head of the Food Science and Technology dept of Guru Nanak Dev University.

For updated news everyday, logon to www.agronfoodprocessing.com

CHOCOLATE NEWS

Vol. 7, Issue 02 - July - I - 2014

New chocolate moulding and packing line in Ecuador by Nestle

n opening a new chocolate production facility, at Guayaquil, Ecuador, Nestlé looks to take advantage of the country’s prized Arriba beans as well as stimulate the local economy. The grand opening, which was officially inaugurated by Nestlé’s CEO Paul Bulcke in the presence of the country’s vice president, Jorge Glas, showcased an Italian-made line using the latest technology to produce and package highquality boxed chocolates, such as bars with different fillings and aerated chocolate. The line also has low power consumption so it has a reduced impact on the environment. “This new facility will optimize the production of Ecuadorian chocolate, increase exports across the continent and generate new jobs,” Bulcke says. Nestlé has invested more than $16 million in machinery for local chocolate production in Ecuador. “We are committed to increasing our

presence in the country, developing the local workforce and promoting Ecuador’s domestic output,” Bulcke explains. “I am proud to say that Nestlé Ecuador is the biggest buyer and exporter of Ecuadorian cocoa.” He added that the investment would help the

Switzerland’s Morphotonix has given traditional Swiss chocolate-making a colorful twist

or most of us, even one bite of country chocolate is enough to send our taste move up buds into ecstasy. Now, scientists have the value concocted a process to make these dark, chain, dulcet morsels look as decadent as they taste. producing a Switzerland-based company Morphotonix has given traditional Swiss chocolatesophisticated making a colorful twist: It’s devised a chocolate method to imprint shiny holograms onto the product with sweet surfaces — sans harmful additives. considerably Which means when you tilt the goodies more value than from side to side, rainbow stars and swirly simple cocoa or patterns on the chocolate’s surface dance tablets of chocolate. and shimmer in the light. Some 60 percent Typically, holograms are laser-imprinted of Ecuador’s prized onto a flat, metallic surface such as aluminum; Arriba cocoa is produced on family farms. And, Nestlé’s Cocoa Plan aims to improve the quality of life for these small-scale farmers, buying directly from them and providing technical assistance and highyielding plantlets. Thus far, In Ecuador, some 2,400 cocoa families in Ecuador already have benefited from being part of the program.

the rainbow-colored hologram appears when light hits the surface at a certain angle (Think of the security sticker on the back of your credit card). But aluminum-drenched chocolate doesn’t sound very appetizing, so confectioners pour the chocolate into a mold etched with a patchwork of minuscule bumps, or microstructures, that bend light at specific angles — embedding a hologram directly onto its surface. Morphotonix CEO Veronica Savu got the idea as a postdoctoral researcher in materials science at the Swiss Federal Institute of Technology. She and two other researchers were brainstorming ideas for

For updated news everyday logon to www.agronfoodprocessing.com

Beverages & Food Processing Times

Bakery Andante Voted for Scottish Baker of the Year Awards 2014

RAFT baker, Bakery Andante, who received a Highly Commended for their Cheese & Onion Pie at the Scottish Baker of the Year Awards, was delighted to present its customer, Matthew Jackson, with an iPad Mini just for voting for them!Jon Wood of Bakery Andante said: “We make consistently good quality products and this has been recognised by the judges. But we could not have come this far in the competition without our team and to be able to present Matthew with an iPad Mini today is the icing on the cake.”Chief executive of Scottish Bakers, Alan Clarke, commented: “20,000 customers from Stranraer to

Bonn Biscuits sets up Manufacturing Plant in J&K

BAKERY NEWS

Vol. 7, Issue 02 - July - I - 2014

orth India’s one of the major biscuit manufacturing company Bonn group of Industries has set up a manufacturing facility at Pulwama to keep up with demand of its products in the market. This company that sells its products both in Indian and international markets produces a variety of food products including breads, biscuits, cakes and cookies. The company that carried marketing campaign under ‘Salam Kashmir’ is offering free samples of its products to the customers.Marketing Manager of the company Rajesh Prashar in statement issued said that Bonn biscuits are already serving the Kashmir market and we are now launching more of our products. In the bread segment the company has large range of breads like brown bread, sandwich bread, garlic and multigrain breads, that will be offered to the customers.The company based in Ludhiana Punjab, was founded in 1985. Bonn Group focuses on selling its products to both national and global markets. Bonn sells its product widely in Northern India. Internationally, Bonn Biscuits are sold to the US, Canada, Europe, the Caribbean, Africa, and Australia.

Shetland voted for their favourite bakery products and the top products in each of the six categories were judged by a panel of independent experts led by artisan baker Robert Ross and a panel of expert and judges with extensive experience of the bakery sector in Scotland.The Scottish Baker of the Year Awards was devised by Scottish Bakers to raise awareness of the bakery industry in Scotland. With baking enjoying resurgence in our kitchens, on our tv screens and on our book shelves, the Association believed it was time to recognise the skills and expertise of the men and women across Scotland who bake for a living.Scottish Bakers asked customers across Scotland to vote for their favourite bakery items in the following categories: morning roll, scone, small cake, savoury, bread and biscuit scoring each on taste and value for MONEY. John Gall, president of the Scottish Bakers said “For every baker who was entered by a customer, for all of our shortlisted bakers and for all of our members who have helped and supported us in making this competition happen, I offer my warmest congratulations. We are a great industry making quality products day in and day out and we should be proud.”

Cremica Launched Fruit Crushers in three Flavours

ith the heat bearing down, everyone needs quick fix recipes to beat the heat! Whether it is after a tiring day at work, a day well spent playing out in the sunor parents planning refreshing treats for when their children return from school, why not try something that is not only a healthy refreshment but a change from the usual options of ‘Nimbi Paani’ and Cold Coffee. Surprise your children with a pineapple fruit cooler with chopped ginger, the coco berry cooler with tender coconut water or all-time favourite mango and strawberry smoothie with chilled milk and yogurt that are sure to have them asking for more! Cremica has some easy-to-make recipes that are sure to make you popular with all when you hand them one of these refreshing coolers and smoothies after a tiring day.The Group has been constantly setting benchmarks

Lovely Bake Studio a 100% Eggless Bakery opened in Punjab

he Lovely Group, the prominent business house of North India, starting off as Lovely Sweets, unveiled its new initiative Lovely Bake Studio. A 100% eggless bakery which is inspired by the European recipies along with a large variety of traditional bakery items as well.Opened in the heart of the city at Nakodar Chowk, opposite Lovely Sweets, the Lovely Bake Studio is spread over a sprawling 2500 sq ft showroom with modern infrastructure. The European retro cafe’ design creates the perfect ambience to savour the perfect taste in every bite of the eggless assortment of cakes, pastries, puffs, muffins and much more.Mr Naresh K Mittal, Managing Director of Lovely Sweets, who has been at the helm and is the brain behind the bakery, says ” 100% EGGLESS, 200% Delicious is our motto for Lovely Bake Studio. Our guests can now enjoy flavours, dishes, delicacies that were before not available in Eggless variety. Since Lovely Group stands

for quality and commitment, the quality and purity of ingredients to be used in the bakery products are bound to meet the expectations of all discerning patrons and consumers.” Present on the occasion were Mr Ramesh Mittal, Chairman Lovely Group, and Mr Ashok Mittal, Chancellor Lovely Professional University, and Shaishav Mittal.Shaishav Mittal, Director Lovely Sweets mentioned with Lovely Bake studio in Jalandhar there is no need of avoiding baked goodies due to religious restrictions or health concerns. Enjoy new varieties of delicacies with new flavours and relish the always desired Eggless cakes, cookies & savories without any qualm or reservation. This unique feat, involving reformulating and reengineering of traditional home-made recipes by a talented team of chefs from across the country over the past one year, resulted in the mouthwatering, perfect tasting, 100% Eggless varieties that can be savoured by one and all.

Beverages & Food Processing Times

for the food processing industry through its incomparable products, innovative flavours and fillings, internationally certified production facilities, consistent quality and unmatched expertise. The retail division of the company supplies various kinds of sandwich spreads, sauces, mayonnaise, salad dressings, syrups and more.Cremica is an approved supplier of bakery and liquid products to World’s largest fast food giant “McDonald’s”. Its products are also on the approved list of Canteen Stores Department, which caters to the requirements of Indian Armed Forces. It is also a major supplier to Indian Railways, Super Bazaars, Big Bazaar, Vishal Mega Mart, Reliance, Pizza Hut, Cafe Coffee Day, Barista, Papa John’s, United Nations (World Food Programme), Jet Airways to name just a few.

Britannia Hit by Strike action

ndian biscuit manufacturer Britannia Industries has confirmed strike action by contract labour has hit production at a factory in Delhi.The company insisted the strike action was “illegal” and conceded the move has had a “partial impact” on production levels. However, Britannia played down the possibility it would hit supply of its biscuit products in India.“This illegal strike has a very small impact on the overall business/ operation of the company, including the availability of the finished products in the MARKET,” the company said. According to a report in India’s The Economic Times, the contract workers have launched industrial action to push for higher wages and regularization of employment. The terms that contract laborers are employed under are governed by the Contract Labour Act in India, which aims to provide manufacturers with a flexible workforce.

For updated news everyday, logon to

www.agronfoodprocessing.com

FOOD INGREDIENT NEWS

Vol. 7, Issue 02 - July - I - 2014

New Blendhub Corp.: Created to foster a change in the Food Powder Blends supply chain the Blendhub corporation is comprised of the six centers of excellence created under the umbrella of the trademark Premium Blendhub. Through the Formulation, Blending and Packaging, Supply Chain, Quality, IT, and Finance excellence centers, the company offers its clients the “whole product” to embrace the economic category SMART Powder Blends. They can optimize their own formulas through the services of

these six areas or contract open formulas: transparent in cost and knowledge used in their development and including the possibility of obtaining their IP license within 2 to 5 years.Food manufacturers will be able to produce anywhere in the world, close to raw materials, increasing their presence in markets that they had not been able to access due to the lack of structure or uncompetitive pricing, and improve their supply chain with less but better aligned suppliers.The six centers of excellence of the new corporation are designed to offer the optimum service level to Blendhub Corp.’s existing and future clients

ADM to Expand Presence in Asia-Pacific to Serve Growing Market

he company gives a corporate framework to the brands Premium Ingredients, PPB, and Allfoodexperts. Through a collaborative model, it will lead a new economic category in the food industry: SMART Powder Blends. The new corporation wants to contribute to enable access to basic food stuffs to be more just and safer, reaching more people in more places. Blendhub Corp. is a company specialized in the formulation and food powder blending that creates solutions, services, and equipment for the Agri-food industry. It was created to give a corporate framework to the brands Premium Ingredients, Portable Powder Blending (PPB), and Allfoodexperts, and to lead to the creation of a new economic

category in the food industry: SMART Powder Blends. This business model is based on collaboration and will create a shorter, more transparent and optimized supply chain for food powder blends.The new corporation wants to contribute to a change in the Agri-food industry that enables access to basic food stuffs to be more just and safer, reaching more people in more places. Blendhub Corp. brings together the expertise in developing innovative ingredients of Premium Ingredients, the flexibility that allows the first worldwide “Portable Powder Blending” factory for blenders and food producers, and the capacity of developing new solutions of Allfoodexperts, an open innovation platform specialized in the Agrifood industry.After a transition period,

rcher Daniels Midland Company today announced actions to align its investments and organization to better serve growing demand for its products across Asia-Pacific. “As populations and incomes across Asia continue to rise, diets are evolving. With that shift comes an increase in demand for crops and other products from agriculture. For decades, ADM has connected the world’s harvest with the Asian market,” said ADM Chairman and CEO Patricia Woertz. “Now, we’re taking a series of actions to enhance our ability to efficiently serve that growing demand. “As we previously announced, we’re investing to grow our food and feed production with the addition of two production facilities in China. We’re also making enhancements to our ports and

Beverages & Food Processing Times

logistics coordination throughout the Asia-Pacific region, and we’re adding and aligning talent to support growth. Together, these actions will strengthen our ability to serve our customers in the region and improve coordination between our operations within Asia and around the globe.”

For updated news everyday logon to www.agronfoodprocessing.com

Vol. 7, Issue 02 - July - I - 2014

FRUIT & VEG NEWS

India Wastes Rs.440 Billion worth of Fruit and Vegetables due to lack of temperature control facilities: APEDA

gricultural and Processed Food Products Export Development Authority (APEDA) Chairman-cumSecretary, Dr. Santosh Kumar Sarangi says that India in totality has suffered annual losses, amounting to Rs.550 billion due to inadequate cold storages and suitable supply chain infrastructure including inadequate food processing facilities in the agri sector. India is losing Rs.440 billion worth of money on wastage of fruit and vegetables annually since it has failed to create temperature control facilities and adequate storage houses to store these two perishable goods, estimates APEDA. India is the 2nd largest producer of fruit and vegetables but only 2 per cent of it are stored in meagrely available temperature controlled facilities against 85 per cent of the leading economies in the world which is responsible for the whopping annual losses

of fruit and vegetables, said Dr. Sarangi. Adoption of modern techniques for higher fruit and vegetables yield and their harnessing by State of Jammu & Kashmir in the last three years, the State has been able to substantially curtail its apple wastages with the help of private and public intervention. Mr. Dinesh Rai, Chairman, Warehousing Development and Regulatory Authority (WDRA) have been advocating for conferment of infrastructure status on logistics, given its key role in the emerging economy and the Planning Commission has already endorsed its view on the subject. The issue, according to him is progressing favourably with other concerned departments in the government. Mr. R S Bedi, Chairman, Task Force on Logistics Management, PHD Chamber also suggested that a consensus and integral approach need to be adopted by Centre and States to transform the logistics sector to serve the needs of modern times to enhance its contributions to national GDP.

Kashmiri Student develops Technique to increase Fruits’ shelf life

student of food technology has developed a unique ‘low pressure system’ which can increase the shelf life of the fruits.Ashraf Dar, a post graduate in food technology from Islamic University Of Science And Technology Kashmir and his professor came up with this creative thought for Ashraf’s MSc research thesis. He says his innovation can be helpful to fruit growers of valley to keep their fruits fresh for a long duration.According to Ashraf, the main aim of his innovation is to help farmers who cannot afford to send their fruit to the cold stores as a result of which their fruit is rotten. He has developed the low pressure system using a container and few other things.“In the horticulture sector of J&K many problems of post harvest like handling of fruits, transportation and marketing have cropped up. My innovation if implemented on a large scale, might benefit the apple growers, marketers, consumers of valley and elsewhere,” Ashraf revealed.“I took an air tight container and attached a humidifier to it. And then I attached it to a vacuum pump and oxygen meter. What I do is I expel

the respire rate of the fruit and then keep it in the container and then with the help of humidifier I constantly supply oxygen to the fruit. This is how the shelf life of the fruit is increased,” he added.The change in the climatic conditions like prolonged winters, rains etc have been badly affecting the fruits. Therefore, Ashraf’s invention can certainly provide a helping hand to the fruit growers of the valley.“I am working on a project and through this I can go and tell the farmers how we can increase the shelf life of the fruit and save them from going rotten. Not every fruit grower can afford to send fruits to cold storage which is indeed very expensive,” Ashraf said. Ashraf presented his low pressure system at 9th JK Science Congress held at Kashmir University in October 2013. His invention has been much appreciated by experts of food technology at Kashmir University and other states.“I need help from government so that I can establish a large project at farmer level. I have already submitted my project to innovation cell of Kashmir University. My aim is to give the respiring time to a fruit grower so that he is able to hold his produce for 10 to 15 days without loss of quality and thereby maintaining the harvest freshness. By doing so the fruit grower of the valley will not fall as easy prey to the middle men involved in the marketing of his produce,” Ashraf revealed.

Decline in Indian Mango Exports

arlier this year with the European Union (EU) banning import of Indian mangoes, exports has tried to concentrate on other market opportunities, in particular the US market, to compensate all the loosed incurred on them. However, industry insiders feel that the US is unlikely to make up for the volumes lost to EU, and overall mango exports from the country would be less by around 10-15 per cent this year.The US has stringent checks on Indian mangoes at airports following the ban from EU. India’s total mango exports to the US last year was around 280 tonnes, and this year it can increase by 15-20 per cent. However, it is unlikely to compensate for the volumes lost in EU trade.Abhijeet Bhasale, managing director of Punebased import-export house Rainbow International that is also engaged in online retailing of mangoes through mangowale. com said, “We are the second largest exporter of mangoes to the USA, and had exported over 90 tonnes of mangoes to the US last year. However, this year we have not seen any rise in exports to the US.” He

outlined two main reasons behind this, one is that the irradiation facility at Lasalgaon in Maharashtra that was undergoing a capacity expansion was not ready until end of April. Irradiation process certification is required to export mangoes to US.The entire EU basket of exports is around 5,000 tonnes of mangoes, of which the UK is one of the biggest markets accounting for nearly 3,500 tonnes of export. The Agricultural Processed Food Products Export Development Authority (Apeda) figures show that India had exported nearly 3890 tonnes of mangoes to the EU in 2012-13. However, traders claim that original export figures are higher than the Apeda numbers, as all exporters are not registered with the Apeda.When it came to the traditional markets in West Asia (which accounts for around 50 per cent of mango exports from India), some of the South Gujarat-based traders pointed out that this year Pakistan has managed to raise its share of exports to these countries. Total mango exports from India were around 55,000-56,000 tonnes in 2012-13.

ASSOCHAM survey concludes that Vegetables prices has gone up 80% in two Months

he ASSOCHAM surveyed 33 ‘Mandies’ around India and has come to the conclusion that during AprilJune 2014, the gap between the wholesale and retail prices of vegetables has increased by 80% whereas retail prices in ten centres has been to the extent of 30%.ASSOCHAM in its report detailed out that on an average, retailers are selling vegetables at more than 48.8% of wholesale prices and even in some centres selling prices are at more than 51%. The study found that while Cabbage retail and wholesale price gap has increased from 69.4% to 78.1%, Brinjal 62.4% to 66.7%, Cauliflower 59.0% higher than the wholesale price, Chilly 56.2% to 62.6%, Tomato 55.1% to 62% percent, Garlic 52.4% to 54.2%, Tomato Hybrid 50% 58.2%, Okra 49.5% to 58.7%, Bitter gourd 48.6% to 50.7%, Brinjal Long 45.9% to 56.7% Peas and Ginger 43.6% and 41.3% and Onion increased from 35.3% percent to 48.1%.The ASSOCHAM study further reveals that while Surat retail and wholesale price gap has increased from 49.7% to 50.8%, Lucknow 48.5% to 54.8%, Shimla 37.9% to 47.3%, Jammu 37.5% to

Beverages & Food Processing Times

42.4%, Chennai 34.6% to 37.3%, Guwahati 33.7% to 37.3%, Amritsar 120.5% to 121.8%, Abohar 107.4% to 110.3%, Agra 90.2% to 93.6%, Nagpur 82.8% to 88.2%, Ahmedabad 69.4% to 96.1%, Delhi 68.9% to 83.4%, Chandigarh 68.5% to 73.9%, Dehradun 67.4% to 63.3%, Jaipur 64.6% to 62.7%, Mumbai 63.5% to 46.8%, Kolkata 60.8% to 69.5% Raipur 58.0% to 62.7%, Patna 57.2% to 65.4%, Ranchi 56.1% to 57.1%, Hyderabad 53.0% to 51.2%, Bangalore 51.8% to 59.2%,Kanpur 50.9% to 57.1%.The analysis are based on the wholesale price of vegetables and retail price of vegetables in the different markets in India, said ASSOCHAM Secretary General Mr D.S. Rawat. Wholesale price indicates the price at which retailers are buying from different markets and retail price is the price at which consumers are buying from retailers. The essential vegetables incorporated in the study are “Bitter gourd, Brinjal long, Brinjal round, Cabbage, Cauliflower, Garlic, Ginger, Chilly, Okra, Onion, Peas, Potato fresh, Potato store, Tomato hybrid and Tomato local”, added Rawat.On the other hand the ASSOCHAM study has considered 33 market centers in India. The centers are “Abohar, Agra, Ahmadabad, Amritsar, Bangalore, Baraut, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Dehradun, Delhi, Gangatok, Guwahati, Hyderabad, Jaipur, Jammu, Kanpur, Kolkata, Lucknow, Mumbai, Nagpur, Nasik, Patna, Pimpalgaon, Pune, Raipur, Ranchi, Shimla, Surat and Trivendrum”

BAKERY NEWS

Vol. 7, Issue 02 - July - I - 2014

RP-Sanjeev Goenka Group to invest Rs 2030 cr in Cafe Bakery Chain

n high growth segment of cafe bakery chain RP-Sanjiv Goenka Group will invest 20-30 crore for expansion, Au Bon Pain over the next 12 to 18 months.Twenty-one new outlets are expected to be added this fiscal to take the total count to 50 by March. According to Avarna Jain, Founder and In-charge, Au Bon Pain, these new outlets will be added across Kolkata – around 10; Delhi – seven or eight; and, the remaining in Bangalore.At present, Au Bon Pain has 29 outlets of which 26 are in Bangalore, two in Kolkata and one in Delhi NCR.Of these, a majority of the stores have achieved break-even. “At the store level, we are breaking even,” she added. Au Bon Pain is a USbased café bakery chain, and the Goenka Group has 80 per cent stake in Au Bon Pain Café India, which runs the eponymous café chain.Au Bon Pain is keen to explore larger format stores with an average size of around 1,500 sq ft. Earlier, cafés had an average size of around 700 sq ft.

Popular Bakery Snacks rouse comfort and nostalgia in US Consumers

hen US consumers want to relax during their busy everyday lives, they choose small-sized snacks which remind them of their childhood, says new report from Canadean.Consumers of bakery products look for moments of relaxation and escapism in their hectic lives and want to reward themselves with the most indulgent options. Women feel the greatest need for decadent pick-me-up treats, as balancing the demands of their work, personal, and family lives leave them feeling overstretched. Cookies are the number one choice for moments of me-time, with over a third of their consumption in the US being driven by the desire to unwind.Familiar tastes evoke happy childhood memories The report also reveals that US consumers tend to prefer tastes which remind them of their childhood. According to Catherine O’Connor, Senior Analyst at Canadean, “The relaxing nature of bakery products should be emphasized in promotional campaigns and marketing materials, as consumers will be drawn to products that they see as offering a comforting oasis away from the pressures of everyday life.” O’Connor added, “Manufacturers should offer familiar tastes that consumers associate with happy childhood moments and treats from their youth, such as chocolate chip cookies served with milk.”Me-time snacking is boosting on-the-go packaging As consumers prioritise convenience in their busy everyday lives, the demand for on-thego packaging is rising. Small-sized versions of popular favourites will allow consumers to enjoy moments of solo consumption. Similarly, consumers desire lightweight snack options that they can carry with them to work, providing tasty, rejuvenating breaks during the day. Tired consumers seek flavourful products that will provide energy and satiety. This is particularly apparent around breakfast time when consumers want indulgent treats to jump-start their days.

For updated news everyday logon to www.agronfoodprocessing.com Beverages & Food Processing Times

SEA FOOD NEWS

Vol. 7, Issue 02 - July - I - 2014

Seafood Exports In India on the rise due higher demand for vannamei Shrimp

igher demand for vannamei shrimps has enhanced the Indian seafood exports. The seafood export has increased because other countries in South East Asia battle the early mortality syndrome (EMS). During financial year 2013-14, exports of marine products reached an alltime high of $5007.70 million. Total seafood exports in FY13 aggregated to 9,28,215 tonne valued at R18,856.26 crore or $ 3511.67 million. Anwar Hashim, MD of Abad Fisheries and former president of the Seafood Exporters Association of India Marine product exports said, all time records in volume, rupee value and $ terms was made largely due to impressive performance by aquaculture exports, and production of vannamei has

helped Indian exports in remaining competitive. EMS in other countries helped India capture a larger share and hopefully we would see better performance this fiscal. The overall export of shrimp in 2013-14 was around 3, 01,435 tonne worth $3210.94 million. The contribution of cultured shrimp to the total shrimp export is 73.31% in dollar terms. The export of cultured shrimp has shown growth of 36.71 % in quantity and 92.29 % in dollar terms. The export of vannamei has shown growth to 1, 75,071 tonne from 91,171 tonne and $1,994.27 million from $731.01 million compared to 2012-13. The export of vannamei recorded a growth of 92.03% in quantity and 172.81% in dollar terms. More than 44% of vannamei shrimp was exported to the US followed by 17.07% to EU, 16.54% to South East Asian countries and 4.01% to Japan in dollar terms. Export of black tiger shrimp reduced from $521.33 million to $435.79 million and 61,177 tonne to 34,133 tonne compared to last year.

Abad fisheries to enter into readyto-eat seafood products market

ne of India’s largest seafood exports, Abad Fisheries, is entering the domestic ready-to-eat market. Under the Sea Sparkle brand, the company is rolling out a range of frozen readyto-cook and ready-to-eat fish products, including breaded items. The range is targeted at middle and upper class consumers and is first being launched in shops in Kerala, Chennai, Bangalore, Coimbatore and Madurai. The group then hopes to expand to more metros and cities in the next two to three years. The fish are caught in Kerala, southwestern India, and range from sardine and mackerel to anchovy, tuna, pomfret to high-end shrimps and seer fish. Fillets of imported basa / pangasius will also be available. The fish are deep frozen and packed at factories located near all the

major landing centers. Abad Fisheries has an export turnover of INR 1.5 billion ($25 million). India’s total fish market is currently worth around INR 500bn ($8.3bn), Abad Fisheries director Faraz Javeed told.

To boost Seafood sector in Odisha SEAI ask for Rs 1,000 cr.

India’s Vennami Shrimp changes the game in global seafood market

ndian seafood exports are seen robust and estimated to increase substantially due to higher demand for vannamei shrimps as other countries in South East Asia battle the early mortality syndrome (EMS). During financial year 2013-14, exports of marine products reached an all-time high of $5007.70 million. Litopenaeus vannamei – have been developed for the first time in India by the Rajiv Gandhi Centre for Aquaculture (RGCA) in Tamil Nadu. Though L.vannamei is native to the Pacific coast of central and south America, it is popular among shrimp farmers worldwide due to the availability of selectively bred fast growing improved quality specific pathogen free (SPF) and specific pathogen resistant (SPR) Total seafood exports in FY13 aggregated to 9,28,215 tonne valued at R18,856.26 crore or $ 3511.67 million. Marine product exports crossed all previous records in volume, rupee value and $ terms largely due to impressive performance by aquaculture exports, Anwar Hashim,

MD of Abad Fisheries and former president of the Seafood Exporters Association of India, told. “Production of vannamei has helped Indian exports in remaining competitive. EMS in other countries helped India capture a larger share and hopefully we would see better performance this

fiscal,” he added. The overall export of shrimp in 2013-14 was to the tune of 3, 01,435 tonne worth $3210.94 million. The contribution of cultured shrimp to the total shrimp export is 73.31% in dollar terms. The export of cultured shrimp has shown growth of 36.71 % in quantity and 92.29 % in dollar terms. The export of vannamei has shown growth to 1,75,071 tonne from 91,171 tonne and $1,994.27 million from $731.01 million compared to 2012-13. The export of vannamei recorded a growth of 92.03% in quantity and 172.81% in dollar terms. More than 44% of vannamei shrimp was exported to the US followed by 17.07% to EU, 16.54% to South East Asian countries and 4.01% to Japan in dollar terms. Export of black tiger shrimp reduced from $521.33 million to $435.79 million and 61,177 tonne to 34,133 tonne compared to last year.

eafoodnewsTuesday, June 24, 2014, Our Bureau.The Odisha region of Sea Food Exporters Association of India (SEAI)- is seeking an investment of Rs 1,000 crore for the infrastructure development in the seafood sector.According to Gora Chand Mohanty, president, Odisha chapter of SEAI there is need for funding of Rs 1,000 crore in the road, electricity, sea food park, coal chains to boost the sea food industry. Out of 32,000 hectare (ha) suitable for aquaculture, only 3,500 ha are developed in the state. Lack of proper infrastructure, causes around 25 percent loss of sea products. Odisha produces around 15,000 tonnes of shrimps compared to more than 200,000 lakh tonnes produced in neighboring Andhra Pradesh. The average productivity in the state is abysmally low at 1.3 tonne per ha compared to 10 per ha in Andhra Pradesh. “Odisha can easily increase its exports from Rs 1,700 crore presently to Rs 10,000 crore in three years, if emphasis is given by both the Centre and the state government on infrastructure

Beverages & Food Processing Times

development,” Mohanty said.The regional chapter urged the Jual Oram, Union minister for tribal affairs to prevail upon the Centre to accord agriculture status to the sea food sector to avail the tax benefits. It also wanted the minister’s intervention for exemption of custom duty on aquaculture equipment like aerators and simplification of procedures to facilitate farmers (or group of farmers) to import these items.The exporters requested Oram to pursue with the Union ministry of Food Processing for approval of a proposal to set up a sea food park in the state. Due to lack of refer containerisation facility at Paradip port, most of the exporters are shipping their consignments through Vizag and Kolkata ports.Intervention of Union shipping ministry is required to start marine product exports from Paradip,” the association said. SEAI said, there is a need to re-visit crop insurance scheme currently in practice as it is not beneficial to shrimp farmers.

For updated news everyday, logon to www.agronfoodprocessing.com

Vol. 7, Issue 02 - July - I - 2014

SNACKS & NAMKEEN NEWS

Extruded Snacks Food Market worth $31 billion by 2019-Indian market will grow with 12 % CAGR

A cappuccinoflavored potato chip: Frito-Lay F

rito-Lay are about to unleash their newest Frankenstein upon America: the cappuccino-flavored potato chip. The chip is expected to be unveiled as one of four finalists for a Frito-Lay contest to create a new Lay’s chip to be sold nationally, The Associated Press reports. Cappuccino is certainly the most unusual flavor, and joins Mango Salsa, Wasabi Ginger and Cheddar Bacon Mac & Cheese on the finalist list. Coffee lovers may be disappointed to know that the chip doesn’t have any actual coffee or caffeine in it. Seems regulators frown on

the idea of adding caffeine to food. So what exactly is it flavored with? For now, that’s a mystery. America hasn’t been exposed to many exotic Lay’s flavors, but Frito-Lay has gone hog wild with them internationally. In China, it has sold more than a dozen different flavors of Lay’s, including Blueberry, Cucumber, Kiwi, French Chicken and “Italian Red Meat.” India has “Mint Mischief” flavor, and The Netherlands enjoys “Bolognese Originale.” Frito-Lay, a division of PepsiCo), is not alone in expanding its offerings. As American consumers continue to diversify their preferences and tastes, food producers are stepping up efforts to please a new crowd. Kraft sells jalapeno cheddar cheese slices, and Campbell Soup now comes in Spicy Chorizo and Coconut Curry flavors.

size for each of these segments.In 2013, the potato-based extruded snacks segment was the largest, followed by corn. The mixed grain-based products are estimated to grow at the fastest CAGR from 2014 to 2019. Many of the key players in this segment have invested in new product developments to meet the consumer demand and maintain a competitive edge in the market.The report finds that these key players prefer new product launches and expansions as strategies to garner a larger share in the market. In addition, these companies have also entered into agreements and collaborations to market new products. The report provides a complete analysis of key companies and a chronology of developments with respect to new products/ technologies and their applications. It

also analyzes the market dynamics, winning imperatives, and issues faced by leading players.The report shows that the market is driven by the consumption habits of the consumers, marketing strategies of the companies and attractive packaging, pricing strategy, and the developing economies.In 2013, Asia-Pacific was the largest extruded snacks market and is estimated to grow at the highest CAGR from 2014 to 2019.The Indian market for extruded snacks is projected to grow at the highest CAGR of more than 12 percent from 2014 to 2019. The Latin American market is estimated to be the second fastest growing market.The full report includes the marketing and development strategies,

along with the product portfolio of leading companies. The company profiles include: Frito-Lay North America, Inc. (U.S.), Calbee, Inc. (Japan), and Grupo Bimbo, S.A.B. De C. V. (Mexico).It also identifies the driving and restraining factors for the extruded snacks market with an analysis of the trends, opportunities, burning issues, and winning imperatives.

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he extruded snacks market is expected to increase to $31 billion by 2019 says a report by MarketsandMarkets, a global market research and consulting company based in the United States.Dubbed “Extruded Snacks Market by Type (Potato, Corn, Rice, Tapioca, Mixed Grain and Others) & by Geography — Global Trends and Forecasts to 2019,” the new report defines the extruded snack market and segments it into different types by ingredient and geography. It also provides readers with analyses and projections of the market

Vol. 7, Issue 02 - July - I - 2014

www. timesinfomedia.com www.agronfoodprocessing.com

CHOCOLATE

Vol. 7, Issue 2, July (I) 2014, Rs. 20/-

Chocolate Day 2014: Top 5 Chocolate Myths Debunked

udget 2014 may not bring inflation down in the short term, but its emphasis on entrepreneurship and focus on infrastructure and manufacturing will create jobs, and its minor sops to individual taxpayers, put more money in the hands of the salaried - and the result could well be a surge in consumption. The Agriculture and food processing industry both have a very deep impact on India’s economic growth. Hence both the industry had expected way long more then what they actually got from this budget. Some are happy, some welcomed it and some were highly disappointed. Finance Minister, Mr. Arun Jaitley’s dream Budget brought a bag of mixed reaction from the Agriculture Industry. The proposal to boost irrigation, Agri-research and food processing was welcomed openly by the industry. In fact I think the Budget will give a reasonable boost to the agri-sector. The growth expectation of four per cent in the sector and additional allocation of subsidy for fertilizer business will have a definitive positive impact. The field of Agro Technology has been rightly acknowledged by the government to invest in it. Rs 100 crore for research and development in agriculture is a positive step that we hope will pave way for taking our agricultural sector to a new paradigm. Coming to the most happening industry of today – Food processing Industry - Jaitley has assured us that the government is committed to reforms in the food sector. The Government has reduced the duty on specified food processing and packaging machinery from 10 per cent to 6 per cent so as to check rising food prices by mitigating post-harvest losses. Harsimrat Kaur Badal, Union Minister of food processing Industry believes that the decision to reduce customs duty on food processing machinery is a step towards capacity building. It is likely to usher investment in the food processing sector and reduce post harvest losses. In his Budget speech Mr Jaitley had said, “Minimization of harvest and post harvest losses of agricultural produce is an important measure for tackling food inflation and ensuring food security. He also said to make farming competitive and profitable as there is an urgent need to step up investment, both public and private, in agro-technology development and creation and modernization of existing agri-business infrastructure. The marginal reduction in excise duties in the food processing sector and food processing machineries is hailed, as well as the extension of the Nabard RIDF loan scheme for warehousing infrastructure is acknowledged by the food industry. Food processing Industry wanted as nil rate on excise duty, specifically suggested treating processed food products at par with agri produce. This has not been favored in budget; and many food industry people consider that this would only lead to inflation. To shape up a healthier India, the FM has taxed aerated drinks containing sugar, while exempting fruit juices and other aerated drinks like soda. In his speech Jaitley had said, “I also propose to levy an additional excise duty at 5 per cent on aerated waters containing added sugar. These are healthy measures and I hope everyone would welcome them from the point of view of human and fiscal health. The Beverage Industry hasn’t taken it well. The Indian Beverage Association (IBA) trust that the additional five per cent excise duty announced in the Budget would hit the industry hard and lead to a slowdown in the sector. Terming the hike in excise duty as a ‘retrograde budget proposal’, IBA said increase in price will also fuel the growth of beverage options from spurious and unorganized sector which, on the one hand, poses significant risk to public health and on the other, will take away tax revenue from the government. The soft-drinks industry is already one of the highest taxed categories in the country. IBA pointed out that the combined impact of CENVAT and state VAT rates reaches 34 per cent in eight states in the country. Coming on top of the current 12 per cent rate, the additional five per cent duty increase will be tantamount to a 40 per cent increase in the central excise duty. The association has urged the government to reverse the hike, saying the move will retard the progress of an industry which can have a significant positive impact on India’s development. The carbonated soft-drinks industry is a key segment of the food processing sector in India. It is a significant user of agri products and, with its high labour intensity, contributes significantly to agricultural growth and employment. Budget 2014 does represent some positivity for agriculture and food processing but still certain pertaining issues have been ignored. There had been more expectation that there would be a special thrust to the agriculture and food sectors in the Budget, which I too believe has been contradicted. The determination to deal with inflating prices does not appear to have been a priority for the government. It was rather surprising that the Finance Minister did not announce any short-term measures to tackle food inflation.

you chow down on your celebratory candy bar, you may be wondering: will eating chocolate make me break out? Is dark chocolate healthier for me? Will eating too much chocolate make me gain weight? Rest easy, my chocaholic friends, here are the top five chocolate myths debunked: Myth #1- Eating chocolate will make you break out. Despite the widespread belief that eating chocolate will cause acne, the original 1969 study, (the only controlled medical study of the myth to date) shows no correlation between the two. “Chocolate has been implicated in the role of acne for decades without any convincing data to support or refute this theory,” Duke University dermatologist Diana McShane said in a report from DukeMedicine.org. A review from the Journal of the American Medical Association (via MNN.com) shared a similar sentiment, reporting: “Diet plays no role in acne treatment in most patients … even large amounts of chocolate have not clinically exacerbated acne.” Myth #2- Chocolate is high in caffeine. While some popular chocolate brands do contain more caffeine than others (Hershey’s Special Dark Chocolate contains 18 milligrams of caffeine compared to the 9 milligrams in their traditional milk chocolate bars) nibbling on a bar will not equal a similar buzz you would get from drinking a cup of coffee. Caffeine Informer says a 12 ounce cup of Starbucks traditonal brew contains 260 milligrams of caffeine, far more than the amount included in one chocolate snack. Myth #3- Eating chocolate will make you gain weight. As it is with most tasty treats, consuming too much chocolate may result in weight gain; however, there is hope for chocoholics. Discovery News reports eating a small amount of chocolate five days a week has been found to actually alter metabolism and ultimately shrink your waist line. “The presumption has always been that

Beverages & Food Processing Times

because chocolate is full of pesky calories and eaten as a sweet, that it would be associated with higher BMI,” said Beatrice Golomb, an internal medicine doctor at the University of California, San Diego. “This is not a randomized trial and we shouldn’t necessarily make recommendations from it, but for now, people can feel less guilty about moderate chocolate consumption.” Myth #4- Chocolate causes headaches. Similar to bright lights and alcohol, chocolate has also long been considered a food known to trigger migraines but the sweet treat may not be a culprit. “Perhaps the triggers only exert their effects when the brain is already susceptible to a migraine,” suggested Dr. Randall Berliner, a neurologist specializing in headaches at Lenox Hill Hospital in New York City via Health Daily. “You eat chocolate and you get a headache. Does that mean chocolate triggers the headache? What probably happens is the first symptom of your migraine attack is the desire to eat chocolate,” Dr. Stephen D. Silberstein, a professor of neurology at Thomas Jefferson University and the director of the Jefferson Headache Center told CBS News. “Just like when you’re pregnant, you might want pickles or ice cream. That’s one end of the spectrum where the desire to do something is part of the migraine attack, not the trigger.” Myth #5- Chocolate is good for you. While dark chocolate is rich is flavonoids (the same antioxidant found in vegetables and fruits), its powers, which have been known to increase heart health and prevent diabetes, are noticeably reduced when ingredients such as butter, milk and sugar are added. To enjoy the taste of chocolate while still receiving its health benefits, 9 Health Benefits of Chocolate suggests opting for chocolate which contains large percentages of raw cacao in place of milk chocolate.

Vol. 7, Issue 02 - July - I - 2014

The drive to integrate

SNACK FOODTEC

Controlling the complex conveying system at a snack food plant

he choice between fully integrated systems or a mixand-match approach can be a difficult one for engineers seeking to optimise drives and control systems. By selecting from different suppliers, they can match each component in the system to their overall design. Alternatively, integration offers simplicity, guaranteed compatibility and the advantages of dealing with a single supplier. In a recently installed snack food conveyor system, an integrated system of MOVIFIT drives was implemented without compromising the design objectives. A quick check of the local supermarket shelves gives a clue as to the complexity of the snack food manufacturing process. The variety on display is enormous. Everything from high-energy breakfast alternatives and morning pick-me-ups to chips and party

foods is readily available. Imagine, then, the logistical exercise of continuously moving all these different snack foods through a clean manufacturing plant, where hygiene, energy efficiency and reliability are the priorities. To achieve the tight production schedules, all these items must be boxed in their various manufacturing zones and moved along sophisticated conveyor lines to the appropriate packing and despatch areas. Design of the conveyor systems and the motors and drives that power them is of critical importance in this environment. According to Jason Thompson, director of Contech Engineering, there was no need for compromise when designing the drive system for a recently installed snack food conveyor system in Sydney. By choosing integrated and flexible motors and drives from a single supplier that was able to meet the technical requirements for the entire system, his design team had the best of both worlds. While the mix-and-match approach

had worked well in the past, the opportunity to source suitable drives and electronics from a single supplier, SEW-Eurodrive, produced the optimal result at the snack food manufacturing plant. The layout of the snack food plant called for a complex set of

conveyor lines, feeding into the despatch area like a multitude of tributaries flowing into a major river. From the manufacturing line, each snack food carton is placed on a conveyor that joins other lines before moving at a steady rate to an upper level in the manufacturing plant. To achieve this, and to keep the snack food production targets on track, the design incorporated a number of high grip and inclining conveyors. At the upper level, these lines feed into a single conveyor that carries the cartons to the distribution area. Investment and planning Thompson had a clear goal in mind when planning the project. “We were looking for a reliable and integrated system of drives to keep the conveyor belts moving,” says Thompson. “We wanted simple drive operation and decentralised installation, to save on space and cabling costs.” To accomplish this goal, Thompson deployed 34 MOVIFIT FC, 0.75 kW variable speed drives. “The decentralised control units of the

drive systems required less cable and fewer cabinets in the field, and that was where we made most of the space savings,” he says. This reduced the design complexity and overall costs, while allowing for easy diagnostics and maintenance. The simplified design also reduced possible sources of errors in the wiring-up stage. The layout of the snack food plant called for a complex system of conveyor lines. The use of these standardised, industry-specific components for the conveyor system allowed Thompson and his team to minimise the amount of time spent on planning and reduce costs accordingly. The decision to close couple the gear motors to SEW-Eurodrive decentralised motor controllers was a significant step says John Gattellari, national industry specialist food and beverage, with SEW-Eurodrive. “The inclusion of our MOVIFIT system, particularly suited for food-grade environments, provided a perfect match in terms of compatibility and reduced the time required for installation and set-up. We provided some initial training and they did the rest. The system has run like clockwork ever since,” he says. Gattellari says that the MOVIFIT solution allows for flexible topology, which simplified the design process for the snack food conveyor system. This was aided by built-in local intelligence and local control functions. Isolators are also local, providing an important safety feature. Additional protection devices were not required for the snack

food application. This is typical of such projects and applies to wet areas as well. Energy efficiency was another important consideration in the design of the snack food conveyor system. “The energy efficiency of the drives reduces costs, while also complying with new energyefficiency laws,” says Thompson. Decentralised Being modular and flexible, the MOVIFIT drive control fulfilled Thompson’s important criteria for decentralised drive systems, with fewer components required in the system design. A decentralised electronics unit enables control of several drives, which reduces the number of units required in the system. The three versions of the unit available afforded his team the options they sought for the snack food project. A flexible communication system was a major requirement. The designers selected DeviceNet for this project, and also had the choice of other commercially available fieldbuses such as Ethernet, PROFINET, PROFIsafe and PROFIBUS. Looking to the future, the system

offers easy diagnostics and maintenance; for example, when the electronics are replaced. Expansion of the system can be carried out with minimal disruption due to the modular, decentralised design concept. Furthermore, the modules can be re-used, reducing project planning time and costs. Gattellari says that the units have been designed with installation in mind. The inside of the robust housing is large enough

Beverages & Food Processing Times

for electricians to comfortably work in, so that any wiring that may be required can be completed quickly and efficiently. Minimal training The connection technology enabled quick installation and commissioning. With SEWEurodrive providing training from its Drive Academy, Contech Engineering only required two half-day sessions for one of their engineers in order to complete the project. Following this training, the installation and commissioning of the drives was carried out by their own staff. “All we required was updates on the new technology to assist with the design,” says Thompson. “The process was straightforward and we are familiar with SEWEurodrive equipment as we have used it since our inception 17 years ago. The robust housings of the MOVIFIT drives add to the reliability of the conveyor system. The drives are excellent - second to none.” After the conveyors were built and tested, they were disassembled in preparation for shipping to site. The entire project took eight weeks to complete, with the locally assembled drive units delivered within three weeks of the order being placed. Despite the complexity of the conveyor system, Thompson says that because of the system design and the equipment chosen, disassembly and reassembly on site were easily implemented. The integrated design approach, with all drives sourced from a single supplier, allowed Thompson’s team to reduce the complexity of the conveyor system by minimising the number of different components. At all phases of the project - planning,

design and implementation this approach proved to be cost effective and fulfilled all technical requirements. For the snack food conveyor system, integration of the drives was achieved without compromising the design objectives

CONFECTIONERY NEWS

Vol. 7, Issue 02 - July - I - 2014

Get Cool This Summer With the New Halls XS

RNewswire, Leading mint brand, Halls, part of Mondelez India Foods Ltd. (formerly Cadbury India Ltd.), announced the launch of a new ‘right size’, portable and convenient mint, Halls XS. The new mint is youthfriendly, lending newer consumption occasions and will be available in attractive and stylish packs that provide convenience and portability. Halls XS will be available in 3 refreshing variants - Menthol, Lime and Strawberry, with each of them

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having a different level of cooling intensity, the highest being Menthol and the lowest Strawberry. Commenting on the launch of the new Halls XS, Prashant Peres, Director, Beverages, Gum and Candy and Marketing Services, Mondelez India Foods Limited said, “Over the last few years we have seen a growing affinity for Halls from the youth and therefore wanted to give them a cool, refreshing mint that they can consume, on the go and also a stylish pack that will help the brand stand out in a crowd. With the launch of Halls XS we are confident of building on our existing relationship with the youth and providing them with a fresh experience across occasions.” Halls is the world’s #1 candy and has been available in India for the last 35 years. It is well entrenched in the ‘refreshes me’ zone. While the brandHalls and mint as a category were traditionally consumed by adults, the last few years have seen an increase in the popularity of the brand and the category with the youth, making this the time right for the introduction of Halls XS. Globally, Halls XS is a successful sub-brand of Halls which is available in Latin America, Europe, MiddleEast and Africa and will now be available in India as a sugar free mint in a stylish pack. Additionally, the 3 flavors being introduced in India are loved by the youth. The launch of Halls XS will be supported by a 360-degree communication campaign that includes a new TVC as well as a digital campaign targeting the brands core target audience i.e. youth. On-ground activations at point of sale and sampling at location popular for youth congregation will also be part of the campaign to drive awareness for the brand. Halls XS will be available across the country in three refreshingly cool flavors of Menthol, Lime and Strawberry in an 11.2gm pack convenient pack for INR 15.

For updated news everyday, logon to www.agronfoodprocessing.com Puratos Food Ingredients India Pvt. Ltd. D-222/48 & 49, TTC Industrial Area, MIDC Shirwane, Navi Mumbai-400 706, Maharashtra (INDIA) Phone: 022 61240808, Email: info@puratosindia.com, Website: www.puratos.in

Beverages & Food Processing Times

eports New York TimesOn a 26-acre farm a couple hours’ drive inland from Mumbai, hundreds of black-andwhite Holstein-Friesian cows laze around, dining on seasonal greens and listening to a custom playlist of rap, pop, classical and even devotional music. They are treated to a routine medical checkup before heading to a “rotary milking parlor,” where their udders are gently squeezed, until the cows step away, at will. Within a day, the milk — never touched by human hands — is bottled and whisked away to hotels, restaurants and homes in nearby cities. The dairy, Pride of Cows, is one of the largest players in the growing business of farmto-table milk, part of India’s new crop of organic, fair-trade and artisanal food products. While cows have long been revered in India, the country’s dairy industry has only recently started buying into the belief that happier heifers breed healthier milk — and potentially bigger profit. Devendra Shah, the chairman of Pride of Cows’ parent company, Parag Milk Foods, regularly uses the word “love” to describe his operation, referring to his cows as “pampered and cherished.” This new marketing approach targets an increasingly healthconscious and brand-savvy Indian consumer, a growing niche within an already swelling middle class that has the means to afford costlier products. But the appeal of this milk is as much about food safety, after a milk adulteration scandal shocked the nation. The Food Safety and Standards Authority of India found in 2012 that nearly 70 percent of the milk samples it tested nationwide did not meet food safety standards. A majority of samples were diluted with water or contained impurities like urea, liquid formaldehyde and detergent solution. In a country where dairy is considered a fundamental life force, let alone most people’s

DAIRY NEWS

Vol. 7, Issue 02 - July - I - 2014

INGAPORE, June 9, 2014 - CP Kelco, a leading global producer of specialty hydrocolloid solutions, today announced the opening of its South Asia Hub & Dairy Beverage Center of Excellence (COE) in Singapore. This move to a new and expanded space demonstrates CP Kelco’s commitment to “Growing Asia with Innovation,” while strengthening the company’s global innovation footprint. “As CP Kelco’s first COE based in Asia, the facility in Singapore enables us to strategically implement the transfer of technology from our other research facilities and innovate locally to further the success of our customers in the East,” said Didier Viala, Sr. Vice President,

main source of animal protein, the revelations struck many as surreptitious sacrilege. This past January, India’s Supreme Court strongly suggested that states around the country join Odisha, Uttar Pradesh and West Bengal in amending their penal codes to punish milk adulteration with possible life sentences. Indian entrepreneurs have responded to regular milk’s troubled reputation by leasing farms and opening dairies that pledge fresh, 100 percent pure milk. Nikhil Vora, a former managing director at a market analysis firm in Mumbai, said that the so-called

and invites potential or existing customers to the farm for guided tours. Pride of Cows has also expanded its outreach into schools, mostly private, hosting workshops on nutrition and enrolling 150 students for a planned 45-day internship this summer through which participants “will get hands-on experience in the various aspects of Pride of Cows’ business operations,” according to a company spokeswoman. The Parisian who runs Suzette, Jérémie Sabbagh, said he tried Pride of Cows’ milk at a food exhibition and was struck by the “huge difference in taste.” “We realized at some point that many of

Kapoor said. “These are wellplaced professionals who may be influenced by the organic food movement abroad.” The push into such premium products comes even as the broader economy shows signs of weakness. Chakradhar Gade, a graduate of the Indian Institute of Management who quit his job as a financial analyst, sees the dairy business as recession-proof. About a year and a half ago, Mr. Gade and a business partner subcontracted a farm just outside Delhi, with around 50 cows, to form Country Fresh Milk. He went door to door in Delhi’s sprawling technology suburb of Gurgaon,

Upscale Dairies Grow in India, Promising Safer Milk farm-to-home market accounted for less than 1 percent of the $70 billion market for milk, cheese, yogurt and other dairy products. But the segment is forecast to increase by more than 20 percent a year. Pride of Cows provides 10,000 liters daily to customers through its subscription service in Mumbai and nearby Pune, including fivestar hotels and a French crêperie called Suzette. The milk costs about 75 rupees ($1.24) a liter, almost double the rate for pasteurized milk at a neighborhood store. Pride of Cows reaches customers much the same way a new winery or brewery might. The company regularly attends food exhibitions

our customers were already their customers,” he said. The appetite for upscale food products in India’s metropolitan areas is also reflected in the proliferation of grocery stores like Nature’s Basket and Modern Bazaar, whose shelves are filled with imported brands. Ashmeet Kapoor, founder and chief executive of I Say Organic, an organic foods subscription service in Delhi, said that his company had grown in particular among “those that have moved back” to India from abroad. “It’s mostly those who’ve just started a family and want to make sure that they are eating the healthiest possible food,” Mr.

and found a receptive consumer base of young professionals, new families and recent arrivals from rural communities who missed the taste of farm-fresh milk and were skeptical of regular milk’s purity. Most milk adulteration occurs at the small-scale farms that supply most major milk companies. By adding water, farmers can increase the volume they are able to sell, while other additives increase the fat content and thus the value of the milk. Mr. Gade spends 5 percent of his revenue on quality control. An independent lab tests his milk weekly as it leaves his farm, checking for water, fat and 24 other adulterants.

CP Kelco Announces New South Asia Hub & Dairy Beverage Center of Excellence Growth & Innovation at CP Kelco. The South Asia Hub serves as a crossfunctional support center for customers in Thailand, Indonesia, Vietnam and the rest of Southeast Asia, as well as India, Australia and New Zealand. The Dairy Beverage COE strengthens CP Kelco’s leadership position by bringing its expertise in

this application space closer to customers in Asia. “With the South Asia Hub’s improved space utilization and greater resources, the CP Kelco team will be better equipped to help its customers succeed and prosper,” said Pierre Perez y Landazuri, Vice President, Asia Pacific at CP Kelco. “The Dairy Beverage COE

enhances our ability to develop new solutions for our customers across the entire region and eventually globally, helping them to introduce innovative concepts to the market more rapidly.” The opening ceremony featured remarks by CP Kelco executive leaders and a site tour allowing visitors to learn about the vision for the new facility, capabilities of the new laboratories and added functions of the South Asia Hub.

Beverages & Food Processing Times

Despite the extra costs, the company is charging the going rate for regular milk, and Mr. Gade said many customers immediately wanted to make the switch. He plans to keep his prices low until he has a more solid customer base. After adding four more farms, Country Fresh Milk now delivers milk, cheese and clarified butter to 1,000 customers in Gurgaon. He said his goal was to eventually supply 4 percent of Gurgaon’s daily milk consumption, which he estimates is around 500,000 liters a day. Sanjay Sharma, the founder of Mothers Nature Foods, also in Gurgaon, said he saw pure milk as a moral imperative as well as a business opportunity. “My guru, Avdhoot Shivanand Baba, advised me to start this business,” Mr. Sharma said, referring to his spiritual adviser. “He explained the concept of ‘life force energy’ to me, wherein the fresher the food, the greater the energy that one can derive from it.” Formerly a flight instructor in California and Europe, Mr. Sharma bought two cows because he missed the quality of milk he was able to get abroad. Three years later, his company has over 500 cows on two farms, and 2,000 customers. At Mr. Sharma’s new farm in Alwar, Rajasthan, he operates a “spa for cows,” where he is landscaping waterfalls into the pasture to replicate a “village atmosphere” that he says cows are used to. “I thought if I can make my cows healthy and happy,” Mr. Sharma said, “then I’ll also get even more good hormones in the milk.” “Big Milk is slow poison,” he said, referring to India’s dominant dairy producers. “See how we only get one or two medals in the Olympics? People aren’t even growing properly here anymore.”

Milk Producting saw 6% growth in India

ndian milk production has increased by six per cent to about 140mn tonnes in fiscal year 2013-14 Milk production stood at 132.4mn tonnes 201213, as per National Dairy Development Board (NDDB) data. Among the states, Uttar Pradesh continued to remain the leading milk producer, followed by Rajasthan and Gujarat, an NDDB official said. The per capita demand was maximum in Punjab followed by Haryana in 2013-14, the official added. According to A K Srivastava, director of National Dairy Research Institute (NDRI), in last few years, there has been continuous increase in milk production in the country as demand for dairy products has risen substantially

Vol. 7, Issue 02 - July - I - 2014

MEAT & POULTRY NEWS

Amrit Group of Kolkata to launch “Hy-Line” breed Chicken

mrit Group, Kolkatta-based vertically integrated poultry firm and one of the major broiler chicken producers in the country, will foray into layer breeding segment by launching “Hy-line” breed chicken in traditional markets of Tamil Nadu and Andhra Pradesh. K Ravindran, Chief Operating Officer of Amrit Group, said that the Rs 3,000 crore group, partnering with Hy-Line International USA, will introduce the Hy-line breed that were designed to have excellent livability, superior feed efficiency and the highest egg quality, increasing the potential profit of the growers. India is the third largest producer of table eggs, after China and the US. Layer birds are bred and adapted to Indian climate, and International brands like Bovans, Lohmann and Hyline are present in the market. Around 70 per cent of the layer farming is in southern states, Ravindran said in a release here. The group would focus on three southern states of Andhra Pradesh, Karnataka and Tamil Nadu during this financial year and gradually expand to North and Eastern parts of the country in the coming years. India currently has a layer population of 220 million, with layer chick placement of 12.8 million per month, he said, adding the company aimed to capture 30 per cent market share by 2017-18. The breed is best known for its strong-shelled eggs, the best interior egg quality with minimum feed consumption, making Hy-line the industry’s lowest cost producer of eggs.

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ood news for Indian consumers crazy from chicken drum stick or most popularly known as leg piece. Drumstick may soon become inexpensive in India as the ministry of external affairs (MEA) has suggested allowing free import of American chicken legs to start a dialogue on a bilateral investment treaty with the US. Chicken legs have no viable market in the US, where consumers prefer white meat like chicken breast and consider legs as ‘harmful’ red meat. On the other hand domestic poultry industry fears that allowing free import of chicken legs would be detrimental to their interest as it will eventually wipe out our small farmers and nascent industry, India currently has a 100 percent import tariff on cut chicken (chicken legs) and 30 percent tariff on non-cut chicken. Reports, however, have hinted that the US is eyeing the growing market for chicken legs in India once the dispute over import restrictions imposed by India on poultry products from countries reporting outbreak of low-intensity bird flu, is settled by the World Trade Organization. The National Chicken Council estimates that U.S. poultry exports to India could exceed $300 million annually if appropriate, fair market access was provided in accordance with India’s obligations as a member of the WTO.

Vol. 7, Issue 02 - July - I - 2014

FOOD SECURITY

Vitafoods Asia 2014 : Pan-Asia’s only Nutraceutical Exhibition returns with leading Innovators and New in-depth Conference Vitafoods Asia, 3-4 September, 2014, AsiaWorld-Expo, Hong Kong

eturning in 2014, Vitafoods Asia is the only PanAsian exhibition dedicated exclusively to the nutraceutical industry and with more exhibitors, features and presentations from industry leaders than previous editions, the show is expected to be bigger than ever. Asia offers a wealth of opportunity for nutraceutical and functional food suppliers as awareness of and interest in the positive link between diet and health grows rapidly. The region’s demand is being driven by the ever-growing number of high earning, middle class consumers who seek solutions to health and well-being issues. There is also massive potential for market-savvy companies to exploit the as yet untapped potential for functional food and drinks. This year’s Vitafoods Asia (3-4 September, 2014) returns to Hong Kong, exploring these regional macro trends, while also showcasing the latest innovative products and ingredients to identify new areas of opportunity. Exhibitors will gather from across the globe and include the likes of Bionov and Kaneka and International Pavilions will showcase exhibitor’s from countries such as Malaysia, New Zealand and Singapore. Chris Lee, Vitafoods Portfolio Director, says: “Now in its fourth year, the 2014 show cements its reputation as the essential date in the nutraceutical and functional foods diary in Asia. We always strive to be at the forefront of the industry sparking discussion among our visitors and exhibitors. This year we’ve introduced a host of new visitor features and expanded existing visitor

attractions that delve even deeper into the trends and issues affecting this dynamic MARKET.” NEW: The Vitafoods Asia Conference Running alongside the exhibition, the Vitafoods Asia Conference is the only conference in Asia exclusively dedicated to the nutraceutical, functional and fortified food and drinks sector and features leading speakers from around the world over two days of presentations. The Vitafoods Asia Conference’s modular format allows visitors to choose those presentations most relevant to their businesses so they can make the most of their time at the show. Uncovering the latest in hot topics such as food safety following high profile health scares, weight management in reaction to the region’s obesity crisis and how halal certification is key to success in certain MARKETS, the conference is set to offer delegates plenty of food for thought. Speakers span research and technical backgrounds, with Natasha D’Costa from Frost & Sullivan, Prof Nagendra Shah of the Hong Kong University, Prof Zhen-Yu Chen at the Chinese University of Hong Kong and Prof Chau Chi Fai from the National Chung Hsing University in Taiwan, just some of the speakers already in the line-up. NEW: Business Leaders Networking Breakfast Taking place on the second day of Vitafoods Asia (4th September), the Business Leaders Networking

Breakfast is an exclusive event for just 30 senior professionals. Chaired by Mr Pushpanathan Sundram, MD, EAS Strategic Advice and former Deputy Director ASEAN, it offers the opportunity to discuss and debate business opportunities across the region but also regulatory issues. One of the topics at the top of the agenda is ASEAN harmonisation set for 2015, offering opinion on removing the technical barriers to TRADE between countries as well as promoting awareness around scientific and regulatory issues. New: Vitafoods Asia Awards Building on the success of last year’s Nutrition Innovation Award, this year introduces two more industry accolades – Innovative Ingredient and Best New Finished Product. Recognising and rewarding technical advancement and scientific benefit, the Awards also credit those manufacturers designing products with specific health benefits to help end users. Popular visitor attractions returning to Vitafoods Asia include the Seminar Theatre, which hosts presentations from leading associations, research analysts and suppliers including the likes of the ASEAN Alliance of Health Supplement Associations, who will be discussing the ASEAN Harmonisation process and the opportunities this presents for the nutraceutical industry. EAS regulatory advisory sessions will also return, providing visitors with free one-to-one regulatory advice catered to the specific needs of their company.

Vitafoods Asia also offers exhibiting companies an expanded platform to showcase NPD. The New Products Zone is a showcase of new products launched to the functional food and drinks MARKET in the last 12 months. For the first time, alongside the New Products Zone are Innovation Spotlights, where visitors can hear expert opinions about the latest innovation on display and trends in the region from market leading research companies. Visitors can see ingredients as fully formed products at the exhibition in the Finished Products Pavilion, dedicated to suppliers of supplements, functional food and drinks or private label services. The Tasting Bar, which has expanded for this year’s edition, sits within the Finished Products Pavilion and allows attendees to see, touch, smell and taste new products.“ We’re expecting this year’s show to attract more visitors than ever, creating the region’s most important calendar event for like-minded businesses and professionals to swap ideas and insight,” adds Lee, Vitafoods Portfolio Director. “The addition of the Vitafoods Asia Conference and Business Leaders Networking Breakfast puts the show at the centre of thought-leadership in nutraceuticals and functional foods in Asia amongst the industry’s top professionals.” To keep up to date about the latest show news visit www. vitafoodsasia.com, or join the debate in our LinkedIn group www.vitafoodsasia.com/linkedin.

Beverages & Food Processing Times

Delhi High court criticizes FSSAI for delay in grant of NOC to imported edibles

ood Safety and Standards Authority of India has intensely been criticized by The Delhi High Court for misusing law to extort money from importers of edible items including chocolates in granting no objection certificates and warned that erring persons will be sent to jail. According to Justice Manmohan, FSSAI officers, authorized to test the samples of imported edibles and grant NOC’s to customs department to release them to the importers, had been harassing in clearing the food articles and used fssai’s law, as a device to extort money from innocent traders. The court’s comments came during the hearing of the petition of M/s United Distributors Incorporation which had imported a consignment of chocolates from Belgium in January. The firm alleged the consignment has neither been cleared nor been tested by the authorized officers despite a direction that such refrigerated consignment should be tested and cleared within 24 hours. The court asked the FSSAI to test the consignment and submit the report before it on July 15. The Judiciary has even warned that it may send the guilty officials to jail, expressing dismay over the rise in such incidents. The judge said, The FSSAI does not understand my polite way of dealing the matter. I think one officer has to be sent to jail.” The other day, I was in the mood to send one of the officers behind the bars. Hearing a food and health matter is not good for my health. I just cannot understand why they are not testing the sample and releasing the same? How these things will be controlled,” the judge asked. The FSS Act has a provision of appointing authorized officers who are empowered to carry out inspection of imported food and issue a no objection certificate (NoC) or Rejection report (RR) to the Customs department leading either release or confiscation of the imported edibles.

BISCUITS NEWS

Vol. 7, Issue 02 - July - I - 2014

Bonn biscuits sets up manufacturing plant in J&K

market and we are now launching more of our products. In the bread segment the company has large range of breads like brown bread, sandwich bread, garlic and multigrain breads, that will be offered to the customers. The company based in Ludhiana Punjab, was founded in 1985. Bonn Group focuses on selling its products to both national and global markets. Bonn sells its product widely in Northern India. Internationally, Bonn Biscuits are sold to the US, Canada, Europe, the Caribbean, Africa, and Australia.

For updated news everyday, logon to www.agronfoodprocessing.com

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Beverages & Food Processing Times

19 Aroma Fresh launches Three Unique Food Retail Stores in Bangalore

NEWS

Vol. 7, Issue 02 - July - I - 2014

roma Fresh, part of Aroma Group of Companies, a unique food retail chain of pesticide-free food products, launched three stores in Bangalore and thus made its entry into the Karnataka market. The store, ranging from 1,600 sq.ft to 3,000 sq.ft, offers over 200 varieties of food products which are “zero-pesticide, nutrient balanced and natural products”, retailed in a modern trade format. All products are grown in the company’s own farms using eco-friendly precision farming techniques, or at outsourced farms that follow strict quality and production protocols, set by Aroma Group of companies. The stores located in Jayanagar, Bellandur and Kalyan Nagar, were inaugurated by actresses- Ramya, Suhasini and Vani Ganapathy in the presence of its Chairman and CEO Sajeev P K and Managing Director Ms. Anne Sajeev. With own farms located in Gundlupet, Hunsur in Karnataka and in various pockets of Kerala, the company also sources organic

products through its association with several farms and farmers across these markets. The farming activities are quality assured at every point, which is an incorporation of modern techniques and Indian traditional

farming systems. Aroma Fresh uses the technique of precision farming, which prevents the onset of pests and diseases by using organic and natural products. Precision farming directs the

micro-nutrients into the plant root without disturbing the balance of the soil. The products available at the store are of a specific quality - high nutrition value, balanced with micronutrients like iron, zinc, magnesium etc. along with essential vitamins and minerals. Commenting at the launch, Sajeev P K - Chairman and CEO, Aroma Group of Companies said, “Our entry into the Karnataka market was decided after understanding that there is a segment of potential customers, who understand products of this kind. With modern food retail being well appreciated and accepted, we opened three stores in Bangalore simultaneously, and aim to expand to other parts as well soon.” The store stocks G.A.Pcertified, pesticide-free product range which include fresh fruits & vegetables, cereals pulses, oils and a variety of food products and other lifestyle products, such as cleansers without detergents, aromatic oils, and others. Besides fresh farm produce,

Strong Demand for Processed Food Drives the Food Processing Machinery & Equipment Market:Global Industry Analysts, Inc.

IA announced the launch of a major research program analysing the trends impacting the market for “Food Processing Machinery & Equipment”. Invited to participate in this comprehensive grassroots level global research initiative are senior industry executives, domain experts, technologists and market strategists. The new report to be issued shortly will offer accurate assessment of global market developments including major technologies, trends and challenges, together with descriptive, exploratory, and quantitative analysis of major product and geographic market segments. For details about how you can participate in this primary research program to include your inputs prior to the publication, please click here. The market for food processing machinery and equipment is largely dependent on the health of the food and beverage industry. Of special significance is the growing demand for processed and packaged food. Rising income

levels, increase in discretionary spending, lesser time for preparing elaborate home cooked meals, increase in the number of working women, growth in the number of nuclear families, and greater emphasis on nutrition and dietary transition to convenience foods, animal protein, and dairy products, are factors spurring consumption

of processed foods. Against this backdrop of increased consumer demand, manufacturers are stepping up production capacities, including capital outlays for plant infrastructure and equipment. Poised to benefit under this scenario is the food processing machinery and equipment market. Although developed countries account for a major share of the global demand for food processing

machinery and equipment, a major portion of future growth is expected to come from developing regions such as Asia-Pacific and Latin America. Growth in these regions will be driven by the rising importance of agri-processing as a result of developments and improvements in global processed food trade. The growing share of processed food products in total agricultural exports in countries like China and India is spurring investments in the establishment of new food processing units. Increasing foreign direct investments (FDI) and growing pressure to conform to stringent food quality and safety standards are encouraging plant upgrades and benefiting replacement demand. The upcoming report will offer coverage on major companies including Atlas Pacific Engineering Co Inc., Buhler AG, Marlen International, Rheon Automatic Machinery Co Ltd., SPX Corp, and Wenger Manufacturing Inc., among others. In addition, the study will also

the outlets also stock pesticide-free pulses, millets, cereals and spices, tea, coffee, vegetable oils, produce from the wild - such as honey and bamboo shoot specialties, natural cosmetics, neutral soaps, aromatic and essential oils. Commenting on the products sourced and stocked in the stores, Ajithkumar G S, Technical Head, Aroma Fresh, said, “Aroma Fresh as a chain believes in stringent quality protocols, while avoiding all classes of chemicals like pesticides, fungicides and herbicides. The chain takes preventive measures for pest and disease control, and employs precise bio-control agents and organic management.” Aroma Fresh has devised an Internal Quality management system that is implemented in the farms by development organizations and NGOs. The production units are Global G.A.P certified, a prominent globally accepted certification mark for Good Agriculture Practice and sustainable agriculture. With a dedicated R&D team, regular research and trials are conducted on various crops. The company has also been testing modern techniques in soil fertility management, control of pest and diseases with bio-control agents, controlled pollination, irrigation techniques and traditional crop management practices and techniques. Aroma Fresh currently has five stores in Kerala and now, three stores in Bangalore. provide: • Valuable market based intelligence on new emerging trends, growth drivers, issues and challenges. • Current coverage on company information and latest news and events including strategic corporate developments, and product innovations • Fresh research perspectives, statistical findings, analyst analysis, and commentaries • Accurate market estimates, projections, and forecasts across product groups (Meat/Poultry Processing Equipment, Fish/ Seafood Processing Machinery, Dry Foods Processing Machinery, Beverage Processing Machinery, Pre-Prepared Food Equipment, Dairy Products Processing Equipment, Fruit/Vegetable Processing Equipment, Grain Mill Products Processing Equipment, Fats/Oil Processing Equipment, and Multi-Products/General Purpose Equipment) and major geographic markets (the United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World).

Beverages & Food Processing Times

Desalting fish meal without losing protein

embrane Filtration Technology improves product quality. (PresseBox) (Germany, Ettlingen, 24.07.2014 ) GEA Filtration developed a process step to clearly reduce the salt and histamine contents in fish meal without losing valuable proteins. GEA Westfalia Island were involved in the development activities. For this process step, a membrane filtration plant is interposed between the separators and the evaporator. Stick water is an aqueous product flow occurring in industrial fish processing. During the fishing season, certain fish species, such as capelin, herring, mackerel, or blue whiting are fished and processed either directly and completely, or after the filleting process, depending of the individual fish species. Each fish species has a specific salt content and in total, the salt content in the final product exceeds the legal limit values in most of the cases. Increased salt contents results in a reduced protein content which implies a lower quality of the final product and consequently in reduced proceeds. Apart from the salt contents, the histamine portion in the fish meal also impairs quality. Thanks to the new process steps such problematic issues are now things of the past. For more detailed information please contact GEA Filtration (Christian Diener, christian.diener@ gea.com) or visit us at the Nor-Fishing from 19-22 August 2014 in Trondheim, Norway or at the Iceland Fisheries from 25-27 September in Smárinn, Kópavogur, Iceland.

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Vol. 7, Issue 02 - July - I - 2014

SAY NO TO GRAIN WASTAGE. SAY YES TO SILO SYSTEMS.

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Beverages & Food Processing Times

Vol. 7, Issue 02 - July - I - 2014

News

China plans big for Cold Chain Development

he fresh food e-commerce sector is expected to post rapid growth over the next five years as several enterprises in China have made investments in the sector, which is expected to stimulate the development of cold chain logistics. Shenzhen-based delivery company SF Express has already opened Heike, an online shopping service community store, which integrates services with SF Express’ cold chain logistics. “After opening cold chain logistics, its operations will speed up when the company’s partners receive more orders,” said Li Dongqi, CEO at SF Best, an online food store under SF Express. Other domestic firms are also striving to tap into the fresh food sector, the paper said. Cainiao Network Technology, which was founded by Jack Ma, cofounder and chairman of Chinese e-commerce giant Alibaba, and other investors, announced recently that it planned to expand its cold chain 24-hour delivery business to Beijing and Guangzhou. Last month, Amazon China invested US$20 million in

Shanghai-based Yummy77, which was the company’s first strategic investment after entering China’s market. Jingdong Mall CEO Liu Qiangdong, meanwhile, has also announced plans to team up with Dalian Zhangzi Island Fishery

Group, China’s largest seafood company, to achieve vertical integration in the online-to-offline supply chain in the seafood sector. E-commerce firms have become the most important factor driving the development of cold chain logistics. Last year, the capacity of cold storage in China was 26 million tonnes, up 36% from a year earlier. SF Best recorded sales of 400 million yuan (US$63.8 million) in 2013, surging by 536% from 2012, while fresh food sales at Jingdong grew five fold this year, compared with the sales reported in 2013. Several analysts predicted that the

“NE can become the Largest Producer of Organic Foods in the World,” Gen. V.K. Singh

cold chain industry will maintain a 20% growth rate this year, they also projected that an additional 30 million tonnes of cold storage will be in demand during the next five years. Top-tier Chinese cities are experiencing the largest growth in the sector, with Beijing, Shanghai and Guangzhou each having seen a 30% increase last year. However, the circulation of cold chain logistics in the country is merely 19%, reflecting a serious shortage in capacity of cold storage and the number of refrigeration trucks. In comparison, such circulation has reached over 85% in advanced countries such as Japan and the United States. “Fresh products have strict requirements for cold-temperature delivery. The development of cold chain logistics has constrained the development of fresh food e-commerce,” said Tang Zhong, the CEO of a vegetable delivery firm. To save costs, some truck drivers tend to turn off the refrigerators and turn them back on when they arrive at their destinations, the paper said.

Indian Farmers Can Sell Directly to Retail Chains

HD Chamber of Commerce and Industry (PHDCCI) has asked the Uttarakhand state government to allow retails chain to procure agri produce directly from farmers. Tarai Region of Uttarakhand is one of the most fertile lands not only in the state or the country, but in the world as a whole and the farmers in this region are extremely hard working. PHDCCI said that private retail chains such as Reliance Fresh, Tata Hariyali and Safal should be persuaded to open up procurement centres in the Tarai belt of Uttarakhand to directly procure its agricultural produce from farmers of the region, since mandis (rural markets) procurements give them virtually no returns. Saurabh Sanyal, Executive Director, PHD Chamber of Commerce and Industry said, Government of Uttarakhand

should deregulate its agriculture market laws so that both mandis procurement of agriculture produce in the region co-exist with the procurement methodology being suggested by the chamber. “Exporters, processors and retail chain operators cannot procure directly from the farmers as the produce is required to be channelised through regulated markets and licensed traders, he

added. Sanyal explained that, there is, in the process, an enormous increase in the cost of marketing and farmers end up getting a low price for their produce. Monopolistic practices and modalities of the state-controlled markets have prevented private investment in the sector. The post-harvest losses of farmers in the region have exceeded 7 per cent in food grains and 30 per cent in case of fruit and

“NE can become the largest producer of organic foods in the world,” Gen. V.K. Singh told the National Cold Chain Summit at Guwahati.“Food processing and cold chain storage are of utmost importance to NE,” Singh said, adding that 40 per cent of food in the country was wasted due to lack of storage facilities. He emphasised on the need to establish cold chain, which would work as market links and be beneficial to both farmers and consumers. Gen. Singh is the recently appointed Minister of State for Development of North Eastern Region (DONER) holding independant charge.Speaking on the occasion, Secretary to the Ministry of Food Processing Siraj Hussain spoke about giving government support in creating cold storage units in North East. “Return in this business is very low. Power availability in NE is a problem. So at least for next five years, government support is needed,” he said. According to a study in 2010, the gap of such facilities stood at 30 million tonne, while the country could add only 10 million tonne in 10 years, Hussain said. He urged Singh to increase the current limit of Rs 10 crore grant given to an individual creating such a facility.

Hussain also requested that the grant given for building nonhorticulture cold storage given by state governments, be raised from the existing Rs 4-5 crore. The summit was also addressed by the CEO and Chief Advisor of National Centre for Cold-chain Development, Pawanexh Kohli, who riveted the audience with his explanations and he offered a grand vision for the North Eastern region. In creating a cold chain network, he stated very clear bottlenecks specific to the region. He continued to envision a network comprising of 500 pack house interconnected with a few hubs by almost 200 small refrigerated vehicles and very few hubs in the large cities. He spoke of railway connectivity as a necessity and congratulated the North East for receiving attention on this aspect in the Union Budget of 201415. Mr. Kohli alleviated many misconceptions about the cold chain at this summit. he explained the wide spread economic impact that cold chains can have for this region.This summit was organised by ICC (Indian Chamber of Commerce) on behalf of Ministry of Food Processing Industries (MFPI) and National Centre for Cold chain Development (NCCD). The summit was attended by an audience that came from all the States in this region.

vegetables. In order to provide dynamism and efficiency into the marketing system, large investments are required for the development of post-harvest and cold chain infrastructure nearer to the farmers’ fields. A major portion of this investment is expected from the private sector, for which spada Investment Company has made a commitment of over USD $2 million an appropriate to Mumbai-based Schedulers Logistics, an integrated cold-chain trucking regulatory and operator that provides end-to-end cold storage and secondary distribution for policy environment India’s fresh fruit and vegetable, food processing, and pharmaceutical industries. is necessary. “We are thrilled to be working with the Aspada team given their significant experience PHDCCI said that in investing in India’s supply chain and agricultural logistics sectors. Aspada’s policies need to investment will allow us to increase our presence in underserved regions, such as the be put in place Eastern and North-Eastern states,” said Colonel Arvind Gangoly, CEO of Schedulers to encourage Logistics. the procurement “We will continue to increase our fleet of part-truck-load and secondary distribution of agricultural vehicles in order to connect small manufacturers with major market hubs. We are one commodities of the few players operating in Tier 2 and 3 towns in India that can offer temperature directly from controlled loads as small as 500 kg. With the investment from Aspada we will continue farmers’ fields and to build on this significantly large and underserved market opportunity,” said Akshay to establish effective Sharma, Co-Founder of Schedulers Logistics. linkage between the “We believe that the cold chain market in India will grow at a brisk pace over the next farm production five to eight years and offer opportunities for consolidation and professionalization and the retail chain in what is a highly unorganized space. We are excited to partner with the Schedulers and food processing team in their journey to build a large organization that will have high impact on food and pharmaceutical supply chains in India,” said Tom Hyland, Partner of Aspada industries. Investment Advisors.

Aspada Invests in Schedulers Logistics to Open Up Market Access to India

Beverages & Food Processing Times

CHOCOLATE NEWS

Vol. 7, Issue 02 - July - I - 2014

Calorie free Chocolates by a California Man

California man has come up with a caloriefree way to get your chocolate fix. Cravings are edible films — think Listerine Strips breath fresheners — infused with milk chocolate flavor. The sugar-free, zero calorie strips dissolve in your mouth and supposedly satisfy your sweet tooth. “It’s a chocoholic’s dream,” creator Ian Goldfarb told the Daily News. Goldfarb, a 27-year-old from Burbank, Calif., said keeping his diet under control has always been a struggle, especially when he has a hankering for chocolate. One day, he was popped a Listerine Strip in his mouth and began to wonder why they didn’t make them in non mouthwash flavors. That inspired him to look into the process. He found instructions online that explained how to make your own edible film, so he created a simple version at home.

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Ian Goldfarb Ian Goldfarb, 27, told that Cravings are ‘a chocoholic’s dream.’ “I don’t have a chemistry background and I’m not a chef, but I can follow a formula,” he said. Goldfarb added chocolate flavoring, and Cravings were born. A manufacturer is lined up to produce the zero calorie chocolate strips, provided Goldfarb can raise the money. He launched a Kick starter campaign for the product in May, but he did not meet his $40,000 fundraising goal by Friday’s deadline. But he’s not ready to give up on Cravings just yet. Ian Goldfarb Ian Goldfarb’s Kickstarter campaign failed to raise the $40,000 needed to start production, but he says he will continue looking for ways to fund the project. “I am going to continue with this product and try to make it a reality,” he said. His next step is to look for an equity investor or try to get a bank loan. If Cravings do hit the market, strips could be released that taste like all kinds of diet busters, including pizza, French fries and ice cream. But that’s a ways down the road. For now, Goldfarb is focusing on bringing the calorie-free candy bar alternative to chocolate-lovers everywhere. “I definitely want to go through with this,” he said.

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Beverages & Food Processing Times

8/22/2013 10:12:18 AM

CORPORATE NEWS

Vol. 7, Issue 02 - July - I - 2014

Amira Foods launches branded food items in Hyderabad Supermarkets

mira Nature Foods Ltd, leading suppliers of packaged Indian specialty rice, announced the launch of Amira branded products in Ratnadeep supermarkets in Hyderabad and Secunderabad, India. Ratnadeep will be offering several Amira products, including Amira Extra Long Grain Basmati Rice, Amira GURU Extra Long Grain Basmati Rice, Amira GOODLENGTH Everyday Basmati Rice, Amira

GOODLENGTH Day-to-Day Basmati Rice, Amira Daily Fresh Basmati Rice, and Amira Traditional Namkeens Range. Ratnadeep supermarket is a regional retail chain based out of Hyderabad, India. Established in 1987, they currently operate 22 stores in the highly populated

Over the past few years, Ratnadeep supermarket chain has been growing rapidly and is on pace to become one of the most prominent retailers in the area. “We are excited about our new relationship with Ratnadeep supermarkets as we continue to further expand Amira’s distribution in India and solidify

regions of Hyderabad and Secunderabad, known as the “twin cities.” The stores average approximately 5,000 square feet.

our leadership position in our industry,” said Karan A Chanana, Amira’s Chairman and Chief Executive Officer. “Ratnadeep supermarkets are well located throughout the Hyderabad and Secunderabad area, and the chain has exhibited strong growth over the past few years. We look forward to benefitting from their large customer base and growth potential.”

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