Ice Cream Times January - February 2015 by Advance Info Media

A Supplement of Beverages & Food Processing Times

Times r

G Chandr amoga n has been named in the Top 100 CEOs list by Business Today magazine. According to the magazine “The economy has gone through a rough patch in the recent past. The business environment has also been dull. These CEOs have led their organisations against all odds. Chandramogan is on the 18th position in the list p u b l i s h e d b y t h e m a g a z i n e r e c e n t l y. Chandramoghan is the chairman and managing director of Hatsun Agro Product Ltd, which is the manufacturer of branded milk and ice cream and the largest private dairy in India. Arun Ice Creams,

concepts which is P u r e Ve g e t a r i a n Ice cream.

a popular ice cream brand in south India is owned by Hatsun Agro. Hatsun group is also producing Arokya and Gomatha, two popular milk brands in Tamil Nadu. The company’s turnover is Rs 2501 cr with net profit of 75 cr and market capital of 1831 cr. He is one of the first generation of entrepreneurs from Sivakasi District. Chennai based company has nine plants in Karnataka and Tamil Nadu. It sells liquid milk under "Arokya" brand and a range of milk-based products under the brand Hatsun in south India. Arun Ice creams is a popular ice cream brand in South India. Arun has over 1000 exclusive parlours. It has over 100 flavours and combinations. Among these, many of them are India's first and trendsetters in their category such as the Color Magic, an ice cream that changes colors. Hatsun has set up a 3000 liters per day ice cream plant in Seychelles in May 2008 and in Fiji and Brunei thereafter. Hatsun Agro has also acquired milk dairy products manufacturer Hydrabad based Jyothi Dairy. Company invested Rs 65 crore for purchase of this unite last year.

ream Stone from the House of Scoops Ice Cream has added yet another parlour in Secudrabad. Generally when u talk about ice cream few Flavours come in your mind are like Pista, chocolate, mango, vanilla, strawberry, butterscotch etc.... but now even in India and that too in Hyderabad has indulged again a new concept of ice cream gallery called cream stone

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ce Cream Times - Jan- Feb-2015

ang Bai, founder and C E O , Flexfrost ice cream, scoops out samples in a commercial kitchen he rents from St. Luke's Episcopal Church in Montclair. Is lower-calorie protein-enriched ice cream the new frozen yogurt? Yang Bai hopes his homemade Flexfrost ice cream containing 550 calories (per pint), amped up protein content and natural ingredients might be the Next Frozen Dessert. “We are looking to be gigantic,” says Bai, 25, a Glen Ridge resident. “The thing that we have that is incredibly unique is that the ice cream tastes amazing. I guarantee the flavors we have taste a lot better than the normal ice creams you have eaten.” The Johns Hopkins University alum, who studied mechanical engineering, finance and behavioral economics, created his flagship flavors — Chai Vanilla, Colombian Expresso and Chocolate — after experimenting with hundreds of recipes. Bai's ice cream includes 45 grams of protein from whey protein powder derived from milk, eggs and the dairy base (regular dairybased ice cream contains about 15 grams of protein, says Bai), extra virgin coconut oil and sweeteners made from Monk and another fruit and glucose. Tara gum (from the Tara tree) and Gum Arabic (from the Acacia tree) serve as thickeners. Flexfrost Chai Vanilla ice cream The entrepreneur created Flexfrost after he tried developing smoothies as a healthier alternative to the junk food he ate while working out at college (the smoothies turned into an ice chunk when he tried to freeze them.) In addition to marketing Flexfrost to older adults, Bai hopes to partner with gyms to offer the product to its members. Currently, consumers and businesses can purchase the ice cream through flexfrost.com.

ints of Flexfrost ice cream (Courtesy of Yang Bai) “When it comes to body weight, what we know from controlled studies is that the macronutrient c o m p o s i t i o n (composition of the food) is not as important as the calories. So, it's really calories you have to watch,” says Dr. Diana Thomas, director at the Montclair State University Center for Quantitative Obesity Research. While there is no average calorie count for ice cream due to the variations in the amounts of butterfat, air and other ingredients, Dr. Thomas says lower calorie ice creams could be an option for individuals who are looking to regulate their weight. But, they should exercise caution, she says. “People's eating behaviors have compensatory mechanisms where they may eat more of something else to compensate for the fewer calories taken in by a ﬁrst food item. Why this is so is not well understood. However, if used the right way (one serving after a workout) or as a one serving treat, then that would be a good application from a weight management perspective.”

ce Cream Times - Jan- Feb-2015

aier was founded in 1984 and developed in the waves and tides of the reform and open-up. Over 28 years, having always aimed to create value for users, and by pioneering work and innovation, Haier has entered the fifth development stage, namely Networking Strategy. Currently, Haier ranks the first among the brands of white goods all over the world. Haier's vision and mission is to be the leader in the industry and users' first choice, as well as the first competitive solution provider for good life. Relying on the persistent innovative pursuit and by constructing the ZZJYT featured by Win-win Model of Individual-Goal Combination, it has become the rule formulator and leader of the global white goods industry, the model of switching from manufacturing industry to service business, and the front runner of combination of global cyberspace and real network and zero distance to users, so as to create a w o r l d b r a n d . Once again the New Year begins with the exciting news of Haier being ranked the No.1 Global Major Appliances brand in 2014, for the sixth consecutive year. Haier's retail volume market share in 2014, according to the latest Euromonitor International report is a remarkable 10.2%. Since 2009, when the brand was on the top of the list with 5.1% share, this is the first time when Haier's global retail sale has reached double digits. The achievement is special because Haier also completed 30 years of existence in 2014.At the same time, the brand share of Haier refrigerators,

washing machines, freezers, wine coolers are still ranked ﬁrst respectively in global markets. Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. The company initiated its commercial operations in January 2004 and has successfully completed a decade in India. Since inception, Haier has launched a wide range of innovative products in all major categories including Refrigerators, Air Conditioners, Washing Machines, Panels (LEDTV's), Water Heaters, Commercial Refrigerators, Wine Cellars and Microwave

the service process functions for an enhanced consumer delight through simplifying the procedure at different stages of customer care process. Haier also introduced a LIVE chat buddy – Dr. Fido to get the queries answered instantly on the ofﬁcial website of Haierhttp://www.haier.com/in/. Dr. Fido comes as a handy service where Haier provides one-to-one chat service to overcome little issues that the customers might come across after product purchase. Haier in commercial refrigeration division has been offering world class eco-friendly product to its customers across the globe. Haier has been a company which has made inroads in the Indian Commercial Refrigeration industry, through its commitment for quality which has constantly been ratiﬁed by customers. In context to Indian consumers, the company is offering products with Major USP's as mentioned below: 1. Single Mould Design resulting in longer cooling retention and power saving. 2. 3 years warranty in compressor, thus substantiating its commitment to offer quality product to customers. 3. 75 MM PUF Insulation. 4. Balanced Hinge at or above 35 degree. 5. Zinc coated out body, to prevent rusting.

Ovens. Taking the Indian consumer durable market by storm, every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind, products that will transform the customer's everyday living into inspired living. Haier is among the ﬁrst consumer durable brands to adopt the world's most efﬁcient service process innovation (SPI), which seamlessly integrates all

Finally the company would like to take this opportunity to thank all ice cream manufacturers who have shown their patronage in our brand and have supported us in growing aggressively in the commercial refrigeration industry. Wish you all and your families a Very Happy and Prosperous New Year. Regards Debarjun Ray Product Group Head Haier Appliances (India) Pvt. Ltd

and a r Foo d Products, a brand known for its purity a n d freshness has been serving the Indian markets predominantly the Ice-cream Industry with a wide range of Frozen Fruit Products. The company has also achieved a strong foothold in serving the HoReCa (Hotels/ Restaurants/ Catering) and Beverages Industry. For more than 23 years, since its inception in 1990, the company has been delivering innovative products to its customers like Custard Apple, Lychee, Anjeer (Fig), Kala Jamun (Black Plum), Alphonso Mangoes, etc. From being pioneers to some of these products, Mandar Food Products have continuously added new range of Frozen Fruits to its catalogue. With its technical knowhow and experienced staff the company has done well to maintain the best standards of its products in this competitive market. This has been highly appreciated by the customers and company's growth has been the testimony to this. The company has recently introduced new IQF Fruit offerings of exotic berries like Blueberries, Cranberries, Blackberries, Blackcherries and Raspberries. Other unique and more liked fruits supplied by the company are Kiwi, Lychee, Strawberry, Kala Jamun, Chikoo (Sapota), Tender (Shredded) Coconut, Anjeer (Fig) and Custard Apple. For more details on the product range, please contact: Mr.S.V. Malpure, Proprietor, Mandar Food Products, Pune Mobile – +(91)-9422036531, Tel no- +91-(020)26930015; Email – sales@mandarfood.com, mandarfood@rediffmail.com

ce Cream Times - Jan- Feb-2015

happiness of being allotted this portfolio. He further added that he will study the problems affecting Goa Dairy and assured to provide all the help. “I have over 23 years of experience in the cooperative sector and hence it will be easy for me to solve their problems,” Naik said.

inister for Cooperation, Mahadev Naik, launched Goa Dairy's new chocolate ﬂavoured ice-cream cone. Managing director of Goa Dairy Dr Navasu Sawant, chairman Vithobha Desai, Madhav Sahkari and others were present on the occasion. Vithoba Desai said that Goa Dairy will be next launching an ice-cream variant aimed at diabetic patients. Sawant also said that they have launched several schemes for the beneﬁt of farmers to boost milk production in the state. Mahadev Naik said that cooperation is a department which has a lot of scope for public service, and expressed

ce Cream Times - Jan- Feb-2015

CREMOZYME (ICE CREAM EMULSIFIER & STABILIZER)

aybe you're thinking it's not the time of year for ice cream, but we think that's terribly short-sighted of you.

Instead of your usual boring ice cream makers that involve lots of faffing, including hours of churning and pre-freezing containers, all you do with the Ice Cream Ball is pop open the chamber, pour in your chosen ingredients (perhaps some pieces of After Eight too?), then seal it up, flip it over and add ice and salt to the chamber on the opposite end. After that, all you need to do is play with it for 20 minutes – that can involve a vigorous shaking, rolling it around the floor, or playing catch with Auntie Betty (no kicking or bouncing though,

Ice Cream Stabilizer is a combination of Emulsiers & Stabilizers for use in any correctly balanced ice cream formulation.

Ice Cream Emulsier & Stabilizer is a combination of emulsiers & stabilizers for use in any correctly balanced ice cream formulation and is designed to give optimum results & over run over a wide range of ice-cream plants. It ensures mouth feel, texture & body melt down properties, heat shock & storage stability. We also provide solutions for all types of ice-cream: Extruded Ice

What could be better for soothing the festive indigestion away than a pint of cool, creamy ice cream? Maybe with some Quality Street, Terry's Chocolate Orange and mince pie crumbled into it? Very soothing, yes. Anyway, you're going to need an ice cream maker to do the churning for you because, y'know, you've got Home Alone and Toy Story 2 to watch, and ain't nobody got time for that. So, just in time for Christmas, we bring you the ﬁnest ice cream maker you'll ever set eyes on: the Ice Cream Ball. You just play your way to the perfect pint of ice cream in 20 minutes.

Enzyme India Pvt. Ltd. there are limits). And a little shake, rattle and roll later, you have a delicious pint of ice cream – or sorbet, or frozen yoghurt, whatever. We don't know how it works – let's just call it magic.

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ce Cream Times - Jan- Feb-2015

he cost of building a cold store is about 3 times that of an ambient store which depends upon the degrees of temperature required for the storage of particular types of products. Mr. Suunil Dabral Country Head. SSI Schaefer India. The second considerable cost is the cost of running the store (the colder it needs to be, the more costly). In order to optimize the operation costs, the Volume V/S Space equation needs to be balanced in a scientiﬁc manner. This balanced can be achieved to its best with the help of an ideal storage solution specially designed by SSI Schaefer. The maximum space utilisation for optimum cold store performance becomes one of the major objectives of all the cold stores. Mobile Racking System from SSI Schaefer is an ideal storage solution for more space on less surface

area. With the installation of Mobile Racking, 80% of the warehouse ﬂoor space is utilized, having maximum 2 aisles: Picking Aisle and Cross Aisle. SSI Schaefer mobile racking system can be controlled with the Remote Control. By pressing a button on the remote control unit, any aisle can be opened by choosing the corresponding radio frequency. At the same time, the travel paths of the mobile racks and the forklifts are coordinated without any delay.

Whole rows of rack are moved forward together, eliminating aisles. Special features integrated into this system include the picking function, allowing the customer to concurrently open 2 or more aisles and enable picking for orders, as well as automatic lighting via the system's control panel which switches the roof lights on for the active aisle only, while all other lights are kept off. This undoubtedly serves in considerable cost savings on what is today arguably the most expensive running cost in this country, electricity.

 Highest economic efficiency  Easily expandable due to enlargement of the vehicle fleet  Can be adapted flexibly to current handling rate and storage capacity requirements. Warehouse Comparison SAFETY MEASURESAccepting that human error and accidents

Essential Strengths of Mobile Racking System  Maximum storage capacity within a given space  Minimum space requirement for a speciﬁed storage capacity  Floor space utilisation up to about 80%  Direct Access to all pallet locations results in higher selectivity  Considerable reduction in staff cost through intelligent storage strategies.

occur even in the most organized and safety conscious work places, SSI Schaefer has always given priority to Safety measures.  The shape and quality of the Rail System for mobile racking are the distinguishing features of durability and safety.  In order to avoid accidents SSI Schaefer offers an unbeatable complete system with Security of global system area with access light barriers and Security of local system area with foot-level safety light barriers.  The sensors are placed at all the critical points thus making the system the 'Most

Safest'  The four wheel travelling mechanism reduces the load which affects the ﬂoor.

Cocoa Mass Natural Cocoa Powder Alkalized Cocoa Powder Cocoa Butter Chocopaste Dark Chocolate Milk Chocolate Dark Compound Milk Compound White Compound Ice Cream Coverings Chocolate Decoratives Chocolate Centers Enrobing Chocolate

SOUBHAGYA CONFECTIONERY PVT. LTD. Corporate Identity Number : U15419AP1994PTC005439 Plot No. 160/A, S.V.Co-Op. Industrial Estate, I.D.A., Bollaram, Medak Dist. - 502 325, A.P., India. Tel: +91 8458-279567, 279568, E-mail: Info@sc-pl.com, Web site: www.sc-pl.com

ne of the things we know (or suspect) from circumstantial evidence is that protein is more satisfying. It may be that someone eats their ice cream, gets their sweet ﬁx, have their protein and feels satisﬁed longer….,” comments Dr. Thomas. “There is probably nothing wrong with having ice cream that does have added nutritional value versus ice cream that

doesn't have the added nutrition.” Dylan Bailey, a research associate at the Montclair State University Center for Quantitative Obesity Research and a student in the school's Health and Nutrition Sciences Department, thinks Flexfrost would work well for people who need more protein, like athletes and strength trainers who are interested in gaining lean muscle mass. He also sees this type of ice cream for elderly people and for individuals who have difﬁculty swallowing.

ce Cream Times - Jan- Feb-2015

he world's biggest maker of ice cream, acquired Talenti Gelato & Sorbetto to expand its frozen offerings and counter sluggish growth among its mainstream food brands. Talenti, founded in 2003 and based in Minneapolis, will

generate more than $120 million in sales this year from flavors like Blood Orange and Caramel Cookie Crunch, Unilever said in a statement. Terms of the deal were not disclosed. Since taking the helm in 2009, Unilever Chief Executive Officer Paul Polman has sought to expand the company's $11.7 billion refreshment business, which includes icecream brands such as Breyers, Ben & Jerry's and Klondike. In 2011, the company took its Magnum brand from Europe to the U.S., hitting $100 million in sales in the first year. Its last ice-cream deal was the 2011 purchase of Ingman Ice Cream Oy AB. Unilever currently sells gelato, which is the Italian word for ice cream, under the Breyers brand. “The acquisition widens Unilever's position in the fastgrowing gelato market with its artisanal offerings and its clear, distinct and recyclable packaging,” Kees Kruythoff, president of Unilever North America, said in the statement. The growth in ice cream -- Unilever's single-biggest category, according to data tracker Euromonitor -contrasts with the company's failure to turn around its food business. There, Polman has been shedding brands including Ragu pasta sauce and Skippy peanut butter.

o m e incredibl

y intelligent humans just invented wineinfused icecream so now we never have to get drunk on an empty stomach again. Hurrah! Mercer's wineinfused ice cream contains a whole 5 per cent alcohol, setting it apart from the deceitful wine-ﬂavoured ice cream already on the market. The game-changing invention comes in seven different ﬂavours — Cherry Merlot, Chocolate Cabernet, Peach White Zinfandel, Port, Red Raspberry Chardonnay, Spiced, Riesling and Strawberry Sparkling — and brings a whole new meaning to the words "dessert wine". The bad news is that the ice-cream is currently only available in upstate New York. International vendors are in the works, however, and it surely will not be long before Kiwi shoppers are ditching wine and cheese for a different dairy product. Although you need proof of age to buy the products, Mercer's maintain that you can't actually get drunk on the stuff. We think they underestimate just how much we love ice-cream. Being a recently dumped single lady has never been so easy! The Bridget Jones-esque post relationship wallow just became a one-step process.

ce Cream Times - Jan- Feb-2015

competition”, says Harish Aswana, Director, Shri Janta Ice cream Pvt Ltd., as there are enormous amount of local ice cream manufacturers and to compete with so many competitors is quite tough, especially in the rural area. These local manufacturers produce good quality of ice cream. This deﬁnitely affects the higher and urban manufacturers and deﬁnitely creates a lot of competition in the market and high voltage challenge.

ahead in terms of their familiarity and afﬁnity with ice creams. Also amongst the Top 3 ice cream manufacturers in India the two of them namely Vadilal and Amul have their roots in Gujarat. This deﬁnitely is a strong reason for Gujarat being the number one in Ice cream manufacturing and consumption. The main ingredient of ice cream – milk is easily available in Gujarat, thanks to white revolution along with industry friendly infrastructure like consistent power availability to better road connectivity till last mile. Hence it is conducive to manufacturing of ice cream. As we all know people here are fond of food and have better spending power. Also Gujarati's have very sweet tooth, so ice cream is part of their staple diet. After dinner visit to ice cream parlour is a ritual in this state.

Mr. Devanshu Gandhi

he size of ice cream industry, estimated at Rs.4500 crore is likely to jump at about Rs.7000 crore by 2018 with its growing institutional sales coupled with youngsters spending habits on it as well as increasing disposable income of middle and lower middle class Indians in the recent times, which has developed its penchant for the frozen product.

GUJARAT THE PIONEER STATE OF ICE CREAM MARKET Ice Cream Business in Gujarat is highly potential as Gujarat is an advance state for Ice Cream makers and lovers. It has wide scope, as Ice cream

One of the major challenges faced by this industry is the constant increase in the price of the raw materials, said Ibrahim Hamidani, MD, Dilabahar Ice cream, Bhavnagar, Gujarat. The ice cream industry levied with an interest of 15 percent whiles the consumer demand for low priced ice cream. The biggest dispute is that ice cream, he added, has been categorized as a luxury Mr. Ibrahim Hamidani

But according to Pradeep Chona, MD, Havmor Ice Cream, Ahmedabad, Gujarat, though the Ice cream business in Gujarat is really good as it has the highest per capita consumption, but it is a price sensitive market and there is lot of expectations from customer for innovative and quality products. That makes it highly competitive and cut throat market too.

The domestic ice cream industry would grow at the compounded growth rate (CAGR) of about 25 per cent in future with high proﬁt margins ranging between 15 to 20 per cent to reach the projected level since its per capita consumption has gone up at 300 ml against world average of 2.3 liter Of the ice cream consumption in India, nearly 60 per cent is accounted to by three ﬂavours of

Gujarat is the home to the pioneers of the ice cream industry of India – like Amul and Vadilal elucidated, Harish Aswana, Director, Shri Janta Ice cream Pvt Ltd., who rule this industry and these companies actually gave the Indian to indulge into premium ice cream in an economical way. So you see these big manufactures come from Gujarat and hence they given the gujuratis the taste of ice cream, making Gujarat the top manufacturer and consumer of ice cream. Rajesh B Verma of Vimal Ice Cream Gujarat believes that Gujarat is Milk hub of India and this Mr. Shabbir Patel

is common man product and affordable also. It is festival product as well as for marriages also. Ice Cream is incredibly well-liked in this western state.

Mr. Pradeep Chona

vanilla, strawberry and chocolate. And to be on the safer side, major players tend play around these flavours only. For big players, regional competition from smaller players is another major issue. The ice cream prices in India are reported to be three times higher than the prices prevailing in America. One reason is the legal requirement in India stipulating at least 10 per cent milk fat in ice cream. Another inflationary factor is the high cost of transportation, particularly the refrigerated type. Taxes also contribute to high prices of ice cream. Absence of a nationwide efficient and reliable cold chain distribution restricts the ice cream sales to the bigger cities, Still with all the pros and cons almost 35 per cent of the ice creams sold in the country are consumed in the western region with Gujarat being the main market, followed by 30 per cent in the north, 20 per cent in the south and 15 per cent in the eastern and central India. Gujarat has been the hub for ice creams in India. The ease of availability of fresh milk and other raw material facilitates the Ice cream manufacturing in this state and the sweet toothed Gujuratis have a sweet spot for ice cream making it the top consumer of this dessert. Apart from the taste preference, the hot and dry weather here also favours the consumption. Consequently the consumers in Gujarat have been

While Mufaddal Hajoori, MD, Frostee Ice Cream, Surat, Gujarat, said that, “Availability of skilled and unskilled labour is a major problem in Ice cream industry in particular”.

Gujarat has a progressive standard of living has improved, with the consumer awareness about Ice Cream and manufacturer illuminated. The people power of purchase has increased and thus has become affordable to all class of people and therefore Gujarat is number one in consumption. Devanshu L. Gandhi, MD, Vadilal Industries ltd Ahmedabad Gujarat, stated that Indian ice cream market stands at an app. 350 million litres of which Gujarat has the largest share of 15%, and added on that, “Vadilal has been the pioneer in the organized ice cream segment in India and had started ice cream manufacturing in Gujarat in 1926 and initially till 1970's the focus was on Gujarat. Consequently the consumers in Gujarat have been ahead in terms of their familiarity and

Mr. Harish Asarwa

afﬁnity with ice creams.

Mr. Pawan B Jhavar

item and is taxed accordingly and the proﬁt is becoming less and less with increasing price. On the same line, Shabbir Patel, M.D, Real Ice Cream, Bharuch, Gujarat, said that the “Ice Cream Industries in Gujarat has challenges like sudden increase in price of raw and packing materials and the market is competitive because of Amul”.

Mr. Mufaddal Hajoori

Mukesh Kothari, Manmohak Ice Cream, Surat, Gujarat supplemented that the ice cream industries face a lot of problem, like being a luxury product, tax, electricity cost and raw material cost are very high in Gujarat. Though the market is very good but there are few challenges like taxation regime in Gujarat, higher power tariff, unorganized sector selling poor quality ice creams at lower rate and don't have tax liability too, some of the companies selling ice cream look alike frozen dessert which consumer are not aware of, Pradeep Chona reﬂected.

is one reason why ice cream manufacture is easy in Gujarat. Also the logistics are very much better in this state along with easy availability of Labour and transportation. These factors make Gujarat the top state for ice cream manufacture and supply. He also added that fast urbanization, Purchasing power, climate and habits of having deserts after food or in festival increases the market. Gujarat sells 100% milk ice cream he added proudly and of course quality counts. There are so Many scopes in this business, said, Sanjay Bhuva, MD, Shree Sheetal Industries, Amreli Gujarat and further added that the milk and skilled person are easily found in Gujarat so naturally Gujarat leading in consumption and manufacturing. CHALLENGES Ice cream industry in Gujarat is top most in relation to other states but challenges are there which do try to hamper the growth of the ice cream industry in the state. Nevertheless the ice cream manufacturers eradicate the hindrances and work upon the development of quality ice cream cost effectively. “The basic challenge faced in Gujarat is

Mr. Sanjay Bhuvan

Gujarat ice cream industry is facing predicament with introduction/Launch of Frozen dessert in form of ice creams by big players, which is misleading consumers by selling in cheap rates. They are trying to disturb market by price war and

ce Cream Times - Jan- Feb-2015 creating a big challenge for sincere ice cream makers like us, updated Rajesh B Verma.

specially procured from Nagpur are very popular and we are also famous for our designer or customized ice creams for weddings, added Chona. Havmor deals in both in branded as well as parlour business through which they sell their own branded ice creams only, which is 100% Ice Cream (No Frozen dessert) and 100% Vegetarian. Shabbir Patel held that, “Real Ice Cream deals in branded Ice Cream Only and we have consumer demand for all types of ﬂavors of Ice Cream, but costumers always demand for new ﬂavor with value addition with the products”.

Mr. Rajesh B Varma

FLAVORS TO FIGHT FOR Flavors of ice cream are the USP of this ever loved dessert. Different region and places have different preferences. Some love the vanilla, while kids go for chocolates; many go for natural fruit ice cream ﬂavours like sitaphal, litchi, mango and strawberry. Devansu L. Gandhi said that for Vadilal's consumers Vanilla remained the numero uno ﬂavour in terms of demand followed by

While according to Mukesh Kothari "Manmohak Ice cream is a self made brand in Surat and since people in Gujarat like dry fruit items, like American dry fruit, Rajbhog, winter cream, Roasted Almond, so Manmahok has special ranges in nutty ice creams for their consumers. Hajoori's Frootreet offers three business formats for ice cream market, said, Mufaddal Hajoori, and these arrangements are, Parlour, institutional sales and Odyssey sales. He added that, “We at Hajoori's Frootreet aim to create fun world of Ice cream, but not just any Ice cream - we give premium Ice cream”. Pavan B. Jhaver, New Janta Ice Cream, Surat,

And Vimal provides customer what they need, he added lastly. Dilbahar ice cream does not have any parlour business and presently they are dealing in branded i c e cream. “But deﬁnitely in future we are planning to enter the parlour market”,said Ibrahim Hamidani.

engagement initiatives he ended up. Havmor Ice Cream parlours are the best consumers connect points along with their eateries, restaurants & catering. “We are pioneer of Dhanteras offer, which is biggest consumer promotion offer in ice cream industry and are also

Dilbahar ice cream has a large range of flavors like vanilla, butterscotch, kesar pista and chocolate to seasonal fruit ice creams like mango, strawberry and sitaphal to dry fruit and nutty ice creams. In Bhavnagar where we are set up, I have seen people particularly love to have ice cream with lots of nuts, enlightened Hamidani. Harish Aswana affirmed that Gujarat has large variety of customers, who are very versatile. Consumers like to experiment with new flavors all the time. So to keep up with consumer need Shri Janta ice cream Pvt ltd has large assortment of ice cream flavours that ranges from Vanilla, chocolate to natural flavors. We are planning to make our presence in most of the western part of India like in Gujarat, Maharashtra, Rajasthan and Madhya Pradesh and build our parlour in every nook and corners of Gujarat, he added. CONNECTION Connecting with the consumer is an important aspect of ice cream business. The Ice cream manufacturers use various different ways to connect with consumers, so as to know there likes and dislikes what they want and what innovative flavor they would like to endeavor. Internet, Facebook, twitter, newspaper, phone calls and promotional activities are diverse ways to connect with customers.

doing many other promotions like newspaper ads, radio, out of home touch points, said Pradeep Chona. He further added that, “Mera flavour contest is one of the famous consumer contests we have conducted and we associate with many famous events as well. Some of the recent events are Sunburn festival Goa, MTV roadies, Vibrant Navaratri festival, Kankaria Carnival, Vibrant Gujarat, Kite festival, Flower show and many more. Shabbir Patel of real ice cream stated that, “We are advertising our Ice Cram brand to bring awareness by banners, flex board, visibility and catering in the festivals and marriages. That practice connects us with consumer”. Sanjay Bhuva of shree sheetal industries, said that they connect with their by phone calls. EXPANSION AND FUTURE Ice cream manufacturers to keep up with the competition are constantly on an upgradation and expansion fling. Many are building image while many are expanding their facility and units.

Internet has made the worlds very small and we try to connect to our consumer via the social network system, like Facebook and twitter, said Aswana, and we also connect with our consumers by bringing out various viable offers and get a feedback from them. He further added that since they are still in building their brands and planning to expand so they have not done promotional activities like the way Amul, Vadilal etc do, as they are established Mr. Mukesh Kothari

Butterscotch, strawberry, chocolate etc. In fact Chocolate and chocolate fusion ﬂavours have been witnessing a strong surge in demand every

year. Seasonal flavours like Mango, Sitaphal etc are more in demand during their respective seasons, said Gandhi, “indeed there is a constant demand for new flavours and we have regular launch of a variety of flavours and we have a separate R&D department which is dedicated to the development of new products and flavours”, he added. Apart from the strongest network in terms of retailers Vadilal also have more than 300 ice cream

Gujarat illuminated that New Janta Ice cream took up the challenge to decide on the good brand name that was related to the product, very friendly, short and even a child can speak & pronounce. After a tremendous hard work by the professionals, “I KIM' was ﬁnalized. The brand was launched in 2013 and has got a good acceptance in the market, informed Jhaver. The management has planned to promote “I Kim” through Radio, News Papers, Posters, Banners, Hoardings, Leaﬂets, Face book, Whatsapp etc. to make it a popular brand. “I Kim” will be a brand for everyone, especially Children, the experience of being a kid while having an ice cream itself made a natural tag line “Laut aaya Bachpan”. Hence it's very clear that “I Kim” will be perceived as an Ice Cream Brand for all, from kids to elders. Vimal Ice cream deals in both the categories of branded ice cream and parlors. According to Verma there are many recognized ice cream brands and ice cream sale depends on product placement and easily availability of product to consumer and Vimal has market segments for kids, students, teens, matured and oldies.

parlours. These parlours offer super premium range of ice creams scoops and concoctions which are available exclusively at the Vadilal parlours. “We also have mobile retail formats like Fridge On Wheel and Parlour On Wheels”, pronounced Gandhi. Havmor Ice Cream's majority of sale comes from vanilla, butter scotch, chocolate but at the same time are known for new ﬂavours- FLAVOURS OF THE MONTH with innovative ice creams like red velvet cake ice cream, nutty Belgian dark chocolate, soanpapdi ice cream, ice cream cakes and sandwich ice creams, ball top cone – Chocó block & many more, explained Pradeep Chona. “Also our fresh fruit ice creams like fresh Mango made from Ratnagiri Alphonso, fresh Sitaphal or fresh orange ice cream made from oranges

For Vimal, vanilla is the basic ice cream said Verma, and the total ratio of ice cream sale in Gujarat is 30%, where Vanilla, Kaju Draks, Butterscotch, Keserpista as they are traditional flavors are quite favorites. Other 30% sales goes to candies, Juices, Kulfies and other stick items. The 20% goes to Cones in different flavours specially Butter scotch and Chocolate. Rest 20% is for premium products. Now a Days Customers also try new flavours and they like them as well.

and have made their presence felt all over the country. Dilbahar Ice cream's Hamidani believes in direct connection with customer and that is why they are in constant use of social media sites, phone calls from consumers and newspaper. Every Business require direct connection with final consumer either directly or indirectly stresses Rajesh B Verma, as you have to fulfill consumer requirements , give something new, be honest with consumer and your quality , value of customers money should be fulfilled. I know consumer will go for good product, Good price, strong placement and branding and hence customer suggestions are valuable for Vimal Ice cream, added Verma. Vadilal is engaged in various ATL as well as BTL activities to connect with consumers. Apart from advertising in various media like television, newspapers, radio, digital etc the ice cream giant also participate in various consumer promotions. Devanshu L. Gandhi said, “3 years ago we launched a consumer connect initiative by the name of Vadilal Freeze the Moment Contest: which has become a favourite with our consumers and this annual event is eagerly awaited across the country”. The digital platform also offers us ample opportunities to remain connected with the consumers on a regular basis, added Gandhi. We are amongst the most liked icecream brand in India on Facebook with more than 1.4 million fan followers. We try and keep the interest level in the brand alive through various consumer

“Vadilal has been on an expansion spree since 2011 and we plan to sustain the fast track expansion in terms of business growth and we just completed manufacturing capacity expansion worth Rs 100 crores, gauged Gandhi. In terms of market development and expansion we would continue with the aggressive growth pace, he added Pradeep said that, “Havmor has recently completed its second plant full capacity expansion to 2 lakh plus litres per day and also planning for the third plant outside Gujarat, as we are expanding our market and making foot print in north & south India. We are aiming to establish pan India presence by 2020”, he reﬂected. While Patel said that they have already gone for expansion of production capacity recently and trying to expand market area in the state.

At the moment Frostee ice cream has stores in South Gujarat and are currently in the midst of an aggressive expansion plan, elucidated Mufaddal Hajoori. Dilbahar Ice cream has recently installed automatic candy plant and also automatic cone and cup machine have been installed by them with a 6000 turn over and many more things has been installed. “We have a lot of plans to execute, outline has been made performance is going to happen”, explained Ibrahim. Ice cream industry of Gujarat is going places, with innovative and qualitative manufacturers the industry has strived to grasp the helm of both makers and consumers status. Today the consumer with purchasing power and awareness know what they want and that is what the ice cream industry in Gujarat giving them…there taste and likes and quality and excellence.

ce Cream Times - Jan- Feb-2015

Refrigeration and air conditioning technologies are key elements the BITZERworld. The BITZER Group has been making a contribution with innovative products and services for 80 years. Their products maintain the optimum temperatures on buses, trains and in buildings and ensure food stays fresh at all times on its way to you. Perfection and precision shape theiroperations – and efficiency and sustainability is their way of thinking. With specialist skills and lots of passion, BITZER promote development in compressor technology and, in this way, fulfilltheir responsibility as a market leader.In a candid conversation with Mr. Rob de Bruyn, Managing Director, BITZER Refrigeration Asia Pte Limited, Ice Cream Times editor, Firoz H Naqvi came to know the plans and perspective of BITZER and its affair with Indian market. Excerpts from the interview: How can you describe BITZER's tenure inIndian Cold chain market? BITZER came to India in 2007 and since that time we had very good growth over the years. BITZER being a German company received a very perceptive and generous response from the Indian Market. Cold chain has been the active part of BITZER's business; BITZER enjoys a very high brand recall with the customers. The BITZER products are known for their very high reliability which is very important for end users and offer the highest efficiency in their class. In the past few years, BITZER India has rapidly expanded its Green Point Service Network with service centres at Mumbai, Delhi, Bangalore & Kolkata making us the only compressor manufacturer with pan India service support capabilities. The service centres have also been extensively used for imparting technical training to both our partners & end users This step has been very important to us to propel our new products out in India and it gives the customers the confidence to go and b u y o u r n e w products.For example, in case of ice cream if the refrigeration fails we need to take a very quick action as it can cause an adverse effect to the vendor and the entrepreneur so our service centre is an answer to such troubles. We see great growth in India and I can see that the east coast seems to be moving very well for us. We started the green point there in May this year and already we are getting very fruitful result. What special strategy have you taken on to meet the Indian demand? It is very important for any multinational to adapt to any market; we try to maintain a relatively consistent pricing policy around the world. India

is definitely a price conscious country but stillone of the key issues for BITZER is that the customer base in India understands what quality is and is prepared to pay a small premium for a good quality product. BITZER is well known to be a premium product and market proves that there is a viable and vibrant market for high quality products. Also the type of business we are dealing with requires best quality assurance, e.g. the ice cream market or the cold chain market, the cost of the goods inside the cold space is many times more costly than the equipment itself and on this basis the cost of investment is really heavily scrutinized for the long serviceability and life time cost highly. These two factors are very influential to the Indian entrepreneurs nowadays and they look for quality rather than the cost. How much is the Modi's “Make in India” campaign influencing BITZER? BITZER is a major global compressor manufacturer. But if we talk exclusive manufacture of compressors in India, it is not so likely in the near future. You see to become a manufacturer here we need a high numbers

demand and skill, which we are still working on at the moment.But what we are concentrating is on the localization of our symbol products like – Rack Systems, condensing unit, ice cream machines. Localization is an important part of our business and our plan is to support the local companies to integrate our products into their manufacturing goods. What product line does BITZER have for the food industry? Our product base is very broad and we can fulfill any number of applications in India and around the world. In India the very crucial factor is the energy efficiency; the energy cost is very high here so for this we have products like the varispeed which is a compressor with an inverter, with this we can vary the speed of the compressor depending on the load and these types of technologies show excellent energy efficiency. BITZER has introduced compressors with integrated inverters that offer maximum power saving to customers. The inverters are offered both with bare compressors and in Air Cooled Condensing Unit configurations. The inverters modulate the speed of the compressors to precisely match the load requirement and offer highest levels of energy savings possible. Since the inverters are suction gas cooled, there is no derating in the performance on account of high ambient temperatures prevailing in many parts of the country. For ice cream industry we have Ecoline Varispeed range of semi-hermetic reciprocating compressors with integrated frequency inverter optimized for refrigeration applications. This can also be used in air conditioning. Then there is CSVH range of C o m p a c t S c r e w Compressors with integrated frequency i n v e r t e r optimized for liquid chiller and heat pump applications. This is used in the cold storage systems. We also have Ecostar range of Air Cooled Condensing Units with inverter integrated on the compressor.

the customers business develops and grows. There has to energy saving too but more important with the changes in global refrigeration, this is playing a lot of pressure on the market. Like in Europe for example there is new gase regulations which have very high demands on the types of gases or chemical that can be used. From BITZER's perspectives the speed to bring the new products to markets is important but we should be very stable and we should not rush any product into the market. We should be steady and do long term planning for the upgradation of components and equipments. The ability to provide after services and spare parts support is also important and if an equipment fails for a reason it needs to be rectified very quickly and that's where our Green point service centre come into. Do you think Indian cold chain can be compared with its international counterpart? The Cold Chain infrastructure in India is being rapidly upgraded with the assistance of very generous grants from the Government of India through its carious arms like National Horticulture Board etc. The entrepreneurs who are investing in the cold chains are opting for e n e rg y e ffi c i e n t c o m p r e s s o r s t h a t u s e environmentally friendly refrigerants and are no longer being driven only by the initial cost of the project. The very high success rate enjoyed by BITZER with its Added Value Products Like Screw Compressor Racks, Screw Condensing Units & Reciprocating Compressor Racks to name a few are testimony to this fact. In this sense Indian cold chains are at par with international counterparts. The next step in the evolution process would be adaptation of natural refrigerants like CO2 that offer much higher efficiency than the existing systems but this is some time away from Indian perspective. In Europe, USA, Australia etc CO2 based refrigeration systems have been deployed extensively. As a cold chain expert what eminent advice would you impart to the sea food and ice cream sector? I believe very strongly that India in the next couple of years will do more export wise business and cold chain in India has very high potential for export. On that basis we need to seek and be assured of HACCP conditions of any export related activity. We need to insure that the type of equipment is at the best possible level that it can be. We need to very well understand what the system loadings. Also quality of the refrigeration and enterprise is very important. Many people are getting interested in Indian export business and thus the whole system needs to at the highest quality using

So BITZER has the unique positioning for an eight year company to have the full variety of technologies available for any application that would be required in India. One of the things that we also produce in our factory is in Indonesia is the LH series condensing units – this is a design for high ambient condition which is of course very necessary for India, particularly in the northern states. We are getting a very good support with our Air cooled condensing units which are proving to be very popular. Upgradation of technologies is continuous, how does BITZER gratify the food industry with this continuous cycle of upgradation? BITZER has this view that there is a need to product that will take us for ﬁve year at least in terms of technology and our equipment is expected to last for many years after that. But if we take a ﬁve year block position, then of course we are dedicated to upgrade our equipments, as

genuine and uncompromising components……in this relation, German quality and experience can participate in the Indian nations Cold Chain infrastructure development.

ce Cream Times - Jan- Feb-2015

The ﬁlm showcases the various product offerings Amul has to offer and their interactions with people from all over India.

lovers enjoying Amul Chocolate followed by a woman enjoying yoghurt as she is able to cheat on her exercise. The ﬁlm then shows us three friends enjoying Amul ice-cream and a young boy who wakes up only when his mother brings him some Amul chocolate milk.

It begins with a young girl enjoying a medal win with a glass of Amul Milk. The ﬁlm cuts to two

As the ﬁlm moves across India, we see a southIndian household where a lady puts some pure

mul has released a new ad ﬁlm that has been conceptualised by FCB Ulka.

ghee on some hot food, followed by a cute interaction between a father and son enjoying pav bhaji that has been generously covered with Amul Butter. Moving to the north, a group of Army officers and bikers enjoy a hot beverage that has been made with Amul powdered milk. While in the south a Kathakali dancer enjoys a burger with Amul Cheese. Finally we see three children in a Buddhist monetary enjoying their fruit with some fresh cream and a group of people in P u n j a b enjoying some Amul Lassi. The film ends with all of its products on display and a super of the Amul logo. The film features a re-done version of the old ' Ta s t e o f India' track. R S Sodhi, managing

director, GCMMF Ltd. Said, “Amul is the only brand in India which can make this claim of being the real taste of India as it serves both the interests of the millions of milk producers and consumers across the country. It was Dr Kurien's vision to shape up the brand on this theme. Our new campaign reﬂects the changing India and the products our new generation prefers. Amul is on a massive expansion drive and is pursuing aggressive new product development to make the organization ready for the future.” Nitin Karkare, chief operating ofﬁcer, FCB Ulka, said, “The Taste of India TVC aims at creating a larger than life aura for brand Amul. Over the years, Amul products have moved beyond just mere products. They have become a way of life for millions of Indians.” Haresh Moorjani, executive creative director, FCB Ulka added, “Over the years, Amul had consistently invested in the Taste of India property. Now, when we re-created this TVC, the objective was to keep the same essence but with a youthful & contemporary feel.” The campaign will be extended into print, radio and digital media. The campaign will be extended into print, radio and digital media.

ce Cream Times - Jan- Feb-2015

t is a know n fact that Icecream requires the most f o o l p r o o f c o l d c h a i n manage m e n t compare d to any o t h e r product. O n c e melted it is

Mixtures A generic term “eutectics” are also used for referring any mixture of chemical compounds or elements that have a single chemical composi on that solidifies at a lower temperature than any other composition made up of the same ingredients. This composition is known as the eutectic composition and the temperature at which it solidifies is known as the eutectic temperature. Whether it is salt water solution, glycol solution or PCMs all are referred to as eutectics; hence there is a need to understand the difference. A eutectic solution to be qualified as a phase change material for the purpose of storage of thermal energy there are some important f a c t o r s t o b e c o n s i d e r e d . Wi t h o u t t h e consideration of these factors a eutectic solution would find its application as an anti-freeze solution or simply as a sensible heat storage medium at various temperatures.

impossible to regain the taste, texture and quality. Hence, it makes a lot of difference in the way in which ice-creams are produced, shipped and stored. Out of the estimated 4000 Crore ice-cream market, the majority of the sale comes from tier 1 cities as companies ﬁnd it difﬁcult to reach the rural areas due to lack of infrastructure and unavailability of power. This article introduces phase change materials, an innovative technology which addresses this challenge thereby increasing the opportunity to make ice-creams accessible at the best quality to the rural segment.

PCMs are engineered to change their phase (solid to liquid or vice versa) at a speciﬁc temperature and one should look at the following three factors to qualify a PCM; 1) High thermal storage capacity in the form of latent heat (200KJ/Kg or above) 2) Constant temperature maintenance during the release of stored energy.

Mr. Vishnu Sasidharan Manager-Business Development

Phase Change Materials (PCM) Phase Change Materials (PCM) fall under the sub category of energy exchanging smart materials. Energy exchanging smart materials is defined as those materials that are able to store latent and sensible energy in the form of light, heat, electricity or hydrogen and exhibit reversibility. A PCM has the ability to store and release large amounts of heat/energy while maintaining a constant temperature unlike conventional solutions as shown in the figure 1 below. PCM's have tremendous potential to fulfill the growing need of energy for cooling and heating applications across various industries. It finds its application globally in diverse sectors like cold chain, HVAC, refrigeration, automobile airconditioning, apparels, waste heat recovery, consumer goods and more; wherever there is a need for thermal energy storage. Difference between conventional Eutectic

3) Guaranteed repeatability in performance for more than 3000 times. beneﬁts of the above features are;  Precise temperature control allowing not more than +/- 1°C of error.  Longer duration of retention period – upto 18 hours due to high latent heat.

 Reduction in the overall weight of the freezer due to high energy storage to weight ratio of the PCMs. Performance of PCM in commercial freezers or coolers Freezers for ice-creams are designed to maintain a temperature between – 18°C to -23°C while beverages are maintained between 2°C to 8°C in a cooler. The PCM chosen for both of these applications are different due to the different temperature requirements. Shown below in ﬁgure 2 is an illustration of PCM integration within the walls of the ice-cream freezer. The selected PCM gets charged passively when the power is available within 9 -10 hours.

Alphonso Mango Pulp Totapuri Mango Pulp Alphonso Mango Slice Kala Jamun Blueberry Cranberry Blackcherry

Anjeer

Custard Apple

Pineapple

Lychee Strawberry Chikoo Muskmelon Papaya Raspberry

Kiwi

Guava

Blackberry

Peach

Shredded Coconut

The selection of the PCM is important as one of the critical factor is the minimum temperature that the

refrigeration unit can offer to ensure charging is completely done. Once fully charged the PCM is in ready state to release back the energy when there is a p o w e r o r equipment failure. The ﬁgure 3 shows the graph of the temperature inside an empty f r e e z e r compartment monitored sensors at various different locations. This freezer is designed to maintain a temperature of -18°C to -19°C for a minimum of 16 hours subjected to an ambient of 40°C and several opening and closing of the lid. About Pluss Polymers Pvt. Ltd. A pioneer in advanced Phase Change Materials Technology (PCM), Pluss is the only Indian

company engaged in research and indigenous development of PCMs for a wide range temperature requirement with several patents. Pluss is focused in creating value for its customers by designing innovative products and solutions in the field of Specialty Polymers and Phase Change Materials. Pluss PCMs used for providing solutions for energy efficient and reliable temperature controlled storage and transport applications are branded under the registered trademark of savE® .In the US market it is sold under the brand savENRG®. Pluss is a venture funded organization with equity stake being held by Tata Capitals premium innovation fund Vishnu Sasidharan holds a Bachelor's degree in Mechanical engineering from Visvesvaraya Technological University, Bangalore (2007) and Master's degree in Business Administration from S P Jain School of Global Management, Dubai/ Singapore (2012). He started his career in the HVAC & R field in 2007 and has over 6 years of experience in marketing, designing and application of thermal storage systems. He is currently working with Pluss Polymers Pvt Ltd., heading the Business Development for Phase Change Materials focusing on the various sectors such as Cold Chain, Retail, Building HVAC, Refrigeration and Renewable energy storage.

ce Cream Times - Jan- Feb-2015

Creamstone’s New Store at S.P. Road, Secunderabad

known for ice creams but for Hospitality too. The Cream stone staff does not only sells ice cream but they also sell Hospitality. If you are having an ice cream of your choice and if you don't like it then they will freely replace it to something else. It's an experience with in itself.

Cream stone Concepts is already has its presence in Hyderabad at 1) Rd No 2, Banjara hills beside Talwar Hundai 2) Road 36, Jubliee Hills, before Pedama Temple 3) Inorbit Mall, Hi-Tech City and 4) Himayathnagar. This is place to be for real ice cream lovers. When you talk about ice cream see the range at cream stone concepts. It's a beautiful ice cream gallery with a very beautiful display at the back with bottles ﬁlled with jellies, gems, MNM, etc which gives a very appealing look and looks very tempting . The place has a wide range of natural and exotic ﬂavours and apart from that they have a beautiful cold stone with a display of various types of toppings displayed and varieties of fresh fruits displayed and varieties of chocolates and nuts displayed at their counter.

At the end of the day everything looks good unless it taxes your pocket. So here the range starts from Rs 40 onwards. But mind it's just VA L U E F O R M O N E Y a n d

The concept is FREEZE YOUR IMAGINATION. That means you think you need a ice cream which is chopped with fresh fruits of your choice you will get it. U think u need an ice cream chopped with your choice of chocolates for example take chocolates, hot fudge sauce etc... you will get it . Basically the concept is a very interactive model of ice cream parlour. It's an interactive ice cream customized according to your taste. The beauty of this outlet is even when you chop the ice cream with various toppings or ingredients it will not melt. The concept is whoever wants ice cream to be chopped with whatever toppings you want you will get it. It may be snickers, chocolates, exotic fruits and varieties of nuts or anything. That's the reason company has given a punch line as Freeze Your imagination. This interactive model of modern ice cream which is not only different but also pure vegetarian. If anyone is chocolate lover he can try WILLY WONKA at cream stone. It's just very exotic chocolate ice cream chopped made especially with exotic chocolate ingredients. If u love chocolate and if you don't try WILLY WONKA then you are missing something very exotic. If anyone who loves hot Chocolate then they should try this DEATH BY CHOCOLATE. If you don't like more of chocolate then try Oreo Shot which comes with Oreo cookies and various toppings. It's a liechee's season so one should not miss trying liechees lake, Fruit Exotica, Fresh Strawberry with Cream, Fusion Feast etc. Now from fresh fruits to chocolates then now from chocolates to Nuts. There is a must try nuts creation called NUTS OVERLOAD. It's just an

ice cream for anyone who loves roasted almonds with Cashews, Crunches etc. nuts overload just Rocks at Cream stone. The concept is not just offering varieties of ice cream with different tastes but the presentation is also outstanding. Cream stone creations make live wrafﬂe cups in front of you and serves ice cream in it. So when you have ice cream then u should also have a wrafﬂe cup. This place is not only

affordable for everyone. Dieters can also indulge themselves with Low Carb Ice cream. Low sugar Ice cream is made of Fructo Oligo Saccharides which is extracted through enzymatic process. In replace of sugar this Ice cream contains less carbohydrates, low calories, high in probiotic nature. The key Beneﬁts are:Taste like sugar Ice cream Helps control caloric intake Normal blood Glucose Levels.