Scottsdale Airpark News - Jan. 2015 by Times Media Group

Airpark News T H E

V O I C E

O F

T H E

A I R P A R K

B U S I N E S S

C O M M U N I T Y

S C O T T S D A L E

Beacon Stream Location-based technology transforming how brands

connect with consumers

Venkat Nallapati, Founder, BeaconStream

F O R

3 3

Y E A R S

JANUARY 2015

WEBSITE REVAMP

What your budget should really be

CREATIVE ENGAGEMENT

Cunning event apps reach out to fans

FAST GREENS

Are you up to speed on 2015 WMPO?

New Ownership Offers Discounted Leasing Rates Available in 2015 at $1.00 PSF NNN 15011 N 75th Street

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2 | Scottsdale Airpark News January 2015

January 2015 contents

FEATURES 18 | The Watchful Salesman BeaconStream wants to fill our malls with transmitters 32 | Cunning Applications Digital connectivity keeps car auction, WMPO, Super Bowl fans engaged 41 | Fast Greens Get up to speed on 2015 WMPO 48 | Mobile App Q & A with Jay Belfore, Software Director at Widely Interactive 50 | ABIS Helping business clients make money, not just count it 52 | Remember When Scottsdale's museums, past and present 63 | Heaven on Wheels Brighton Motorsports launches coffee event, lands Lotus franchise

COLUMNS

27 | Digital Marketing How much does a small-business website cost in 2015? by Eric Olsen, Fasturtle 58 | Talking Tourism Heating up visitor markets with the warm weather campaign by Rachel Sacco, Scottsdale Convention and Visitors Bureau 59 | Legal Minding 5 tips on renting your place for Super Bowl by Errol Shifman, My Home Group 66 | Financial Fundamentals Sequence-of-return risk is a retirement killer by Thomas K. Brueckner, Strategic Asset Conservation 78 | Scottsdale Leadership Leaders honored at luncheon

DEPARTMENTS 4 | Editorâ&#x20AC;&#x2122;s Note

69 | Scottsdale Airpark Map

on the cover:

6 | Business News

70 | Business Directory

Venkat Nallapati, founder of BeaconStream

46 | Dining Destinations 68 | Business Horoscope

77 | Advertiser Index

Cover photo by Sam Nalven Special thanks to Scottsdale Quarter January 2015 Scottsdale Airpark News | 3

editor’s note

Red-Hot Season

3200 N. Hayden, Suite 210 Scottsdale, Arizona 85251 Phone: (480) 991-9057 • Fax: (480) 348-2109 Website: www.scottsdaleairpark.com

PUBLISHER Steve T. Strickbine

t’s that time of year again when Scottsdale feels like the ultimate place to be. Between the Barrett-Jackson Car Auction, revving up Jan. 10, and the Waste Management Phoenix Open, teeing up Jan. 26, there’s barely time to take a deep breath— especially with all the Super Bowl-related activity bubbling throughout the city. We hope this festive climate as well as the associated creativity springing up all around the Greater Airpark inspire you to keep taking your business to the next level. In this issue, we look at how technology is changing the way brands relate to consumers, from event goers to mall shoppers. As the new year begins, you likely have your own list of tech resolutions. Maybe you will finally explore what’s involved in developing that app idea of yours, or maybe it’s time to examine the real cost of transforming your so-so website into a lean-mean performance vehicle. Our experts provide some excellent insights. And just for fun—and also because the Museum of the West opens this month in Old Town—check out Joan Fudala’s column about Scottsdale’s museums past and present. Happy 2015!

Kimberly Hundley, editor kimberly@timespublications.com

Times Media Group and the Scottsdale Airpark News would like to thank Bucca di Beppo of Scottsdale for its excellent job playing host to the TMG holiday lunch last month. As usual, Janet and her team provided exceptional service and we all had a wonderful time. What a great way to end a terrific year. Thank you!

steve@scottsdaleairpark.com

EDITOR Kimberly Hundley editor@scottsdaleairpark.com

CONTRIBUTING WRITERS Joan Fudala, Marjorie Rice, Keith Jones DESIGNERS Helga Benz hbenz@ecollegetimes.com

Eric Jelinek eric@ecollegetimes.com

AD DESIGN McCauley Hart mccauley@timespublications.com

Erica Odello erica@timespublications.com

ADMINISTRATION Courtney Oldham production@timespublications.com

SENIOR ACCOUNT EXECUTIVE Lou Lagrave lou@scottsdaleairpark.com

EDITORIAL ADVISORY BOARD Maryglenn Boals - MgBoals & Associates Beth Brezinski - Underwriter Beth Cochran - Wired Public Relations Steve Cross - Cross Commercial Realty Advisors Rick Kidder - Scottsdale Area Chamber of Commerce John Meyer - Airport Property Specialist Kevin Newell - Hymson Goldstein & Pantiliat

Published monthly since 1981, Scottsdale Airpark News serves the fastest-growing area in Arizona. Scottsdale Airpark News is delivered to businesses in and around the Greater Airpark Area. ©2015 Scottsdale Airpark News. For calendar and news items, the deadline for submission is the first of the month previous to the month you would like it to run. All submissions are handled on a space-available basis. Unsolicited manuscripts, photographs, or illustrations will not be returned unless accompanied by properly addressed envelope bearing sufficient postage. Scottsdale Airpark News has made every effort to authenticate all claims and guarantees offered by advertisers in this magazine, however, we cannot assume liability for any products or services advertised herein. Copies delivered by First Class mail: $48.00 per year. The tradename Scottsdale Airpark News is registered. Reproduction of material in Scottsdale Airpark News in whole or in part without permission is prohibited.

AHS Publishing, LLC Distribution Services Provided By

480.348.0343

4 | Scottsdale Airpark News January 2015

Happy New Year!

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ADDITIONAL HANGARS FOR LEASE/SALE ± 1,722 SF Box Hangar, Glendale Airport ± 2,050 SF Execu�ve Hangar, Chandler Airport ± 3,840 SF Corporate Hangar, Glendale ± 5,440 SF Box Hangar, Glendale Airport ± 6,400 SF Corporate Hangar, Glendale ± 9,736 SF Corporate Hangar, Deer Valley* ± 12,000 SF Maint. Hangar, Falcon Field ± 19,819 SF Hangar Complex, Falcon Field* ± 20,190 SF 2790 E Old Tower Rd, Phoenix

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Information is secured from sources believed reliable. No warranty as to the accuracy of the information is made.

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John Meyer

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Beth Aerts

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airparkbusinessnews

WE WANT YOUR NEWS!

Send your Greater Airpark/North Scottsdale business news to editor@scottsdaleairpark.com.

Meet Your Airpark Neighbors on Jan. 30!

Start the New Year right by hobnobbing with local business folks at the popular Meet Your Airpark Neighbors lunch, showcasing a different venue every other month. The networking event, presented by Scottsdale Chamber of Commerce and sponsored by Scottsdale Airpark News, is open to all and includes lunch. When: 11:30 a.m.-1 p.m. Friday, Jan. 30 Where: Carrabba’s Italian Grill, 17007 N. Scottsdale Road Cost: Pre-registration cost is $10 and walkup on day of event is $15 cash at the door RSVP: www.scottsdalechamber.com; 480355-2712

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Toltec Global Services named ‘partner’ of the year

Silcone Valley marketing automation company eTrigue Corporation presented Scottsdale’s Toltec Global Services with the award for Marketing Success Partner of the Year for 2014. Toltec utilizes the latest trends in data sourcing, marketing automation, social media, content management and video production to create demand-generation programs for business-to-business clients.

Trolley: Use it or lose it

If more passengers don’t start using the free Scottsdale trolley, the service will likely be eliminated, according to the Scottsdale Convention & Visitors Bureau. The CVB is encouraging local businesses to promote the trolley that runs daily, leaving Scottsdale Fashion Square every 15 minutes between 11 a.m. and 9 p.m. The trolley makes stop at the Shops at Gainey Village, Kierland Commons, Scottsdale Quarter, the Scottsdale Promenade and the Fairmont Scottsdale Princess. Routes run now through April 1. Schedule/map: www.experiencescottsdale.com.

REIT acquires Scottsdale Four Seasons

Jeff Elias, TGS founder and CEO; Rhonda Verona, TGS public relations; Caryn Massey, TGS project coordinator; Pierre Moynier, eTrigue senior account manager; Jim Meyer, eTrigue general manager

Strategic Hotels & Resorts Inc. closed on the acquisition of the Four Seasons Resort Scottsdale at Troon North for $140 million. The purchase includes 13.8-acres of developable land zoned for an additional 88 hotel keys and potential incremental resi…continues on page 8

12/22/14 1:51 PM

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airparkbusinessnews …continued from page 6 dential usage. The AAA Five Diamond resort includes 24,000 square feet of indoor meeting space, a spa, four food and beverage outlets and contractual access to 36 holes of golf at the adjacent Troon North Golf Club. Strategic Hotels & Resorts Inc. is a real estate investment trust (REIT) that owns and provides value enhancing asset management of high-end hotels and resorts in the United States and Europe.

Alfa Romeo drives into Scottsdale

Last month, Arizona’s first Alfa Romeo dealership opened at Alfa Romeo & Fiat of Scottsdale, 16301 N. 78th St. Alfa Romeo is a premier luxury car brand born from over 100 years of Italian design. The Scottsdale locale is the first Alfa Romeo dealership to come to the Western United States in more than 20 years.

Taste of the NFL: Party with a Purpose

Grammy-winning country band Little Big Town will perform at the 24th annual Taste of the NFL’s “Party with a Purpose,” held on the eve of Super Bowl XLIX on Saturday, Jan. 31, at WestWorld of Scottsdale. This year’s fundraising event brings together prominent chefs from around the country, NFL players, coaches, legends and celebrities, all to support the fight against hunger. Tickets are on sale now at www.tasteofthenfl.com.

Meet hiring companies at Career Connectors, Jan. 15

Are you in career transition? Come and discover Career Connectors, a nonprofit organization connecting professionals to

high quality resources and hiring companies. Events are held three times a month, all at no cost. Each event includes professional career speakers with presentations on relevant job search topics, three to four featured hiring companies, networking, resume help, career coaches, LinkedIn coaches and business portraits. The next event, 9 a.m.-noon Jan. 15, is at Highlands Church, 9050 E. Pinnacle Peak Road. Hiring companies will be Nextiva, Northcentral University and Education Management Corporation. More: www. careerconnectors.org; 480-442-5806.

Cold Beers & Cheeseburgers expanding

Scottsdale’s third branch of Cold Beers & Cheeseburgers is set to open in February in the former Mountainside Office Bar & Grill at Shea Boulevard and 116th Street, reports AZCentral.com. The original restaurant has operated at Grayhawk Plaza since November 2011; an Old Town locale …continues on page 12

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…continued from page 8 debuted in July 2013, and the burger bar heads to Chandler this month. S. Barrett Rinzler is the founder and CEO of Cold Beers & Cheeseburger’s parent company, Scottsdale-based Square One Concepts, which has other restaurant concepts in San Diego and Old Town (Wasted Grain).

Owner of Sucker Punch Sallys arrested

Gerie Leigh Clayton, the owner of Scottsdale Airpark-based custom motorcycle maker Sucker Punch Sallys, was arrested on felony theft charges in December, reports AZCentral.com. According to Scottsdale Police, 64-year-old Clayton scammed snowbirds by taking money for custom bikes that were never made or shipped, charging as much as $35,000.

Larrain named CEO of PCA Skin

Michael Larrain is the new chief executive officer of Airpark-based PCA Skin, a provider of professional skin treatments and products available in more than 7,000 medical and aesthetic practices globally. Larrain joins PCA Skin after more than two decades as a leader with top beauty, health and wellness brands, including L’Oreal, SkinCeuticals and Dermalogica. Larrain’s background in developing and expanding national brands will help drive the company’s next phase of expansion, said Richard Linder, PCA Skin chairman.

Troon acquires Alabama company

Birmingham-based Honours Golf, a golf course management company, has been acquired by Scottsdale’s Troon Golf, reports the Phoenix Business Journal. Honours Golf manages 16 courses in the Southeast. Troon manages nine courses in the region as well as numerous courses globally, employing 11,000 worldwide.

CellTrust closes on funding

Airpark-based CellTrust Corp. recently closed on $10.5 million in Series A funding from Kayne Partners. The capital will allow the technology company, which focuses on secure mobile communication, to extend infrastructure and hire new employees.

CellTrust technology includes secure voice, secure SMS, and a mobile business number enabling customers to create a true dual persona on their mobile device with two completely different phone numbers on a single SIM. Headquartered at 14822 N. 73rd St., CellTrust also has a global presence with offices in the UK, Australia and Singapore.

Yellow Box opens at Kierland Commons

The Affiliated Business Group (ABG), a division of DSW Inc. and Yellow Box Corp., opened its first Yellow Box Footwear retail store in Arizona on Dec. 12 at Kierland Commons, 15004 N. Scottsdale Road. Yellow Box is known for style and technology that turns bejeweled crystals, embellishments, and trend details into fashionable footwear for everyday wear.

Amenzone’s concept opens in Quebec

Amen Iseghohi, founder and CEO of Amenzone Franchise, has taken a backto-basics approach to fitness using equipment found in our everyday environments, paired it with a motivational style of training and created a movement that uses fitness as a vehicle of self-empowerment. The Airpark-based business launched its franchise efforts more than one year ago and will be opening multiple gyms in Montreal, Canada, in the coming months. More: www. amenzone.com/canada.

Russo and Steele headquarters in Airpark; auction set Jan. 14-18

Following a highly successful 2014 auction season, the team at Russo and Steele Collector Automobile Auctions relocated from Phoenix to the Scottsdale Airpark, at 7722 E. Gray Road, and kicks off the 2015 collector-car calendar in fine style. Running Jan. 14-18, the Scottsdale auction at the 101 Freeway and Scottsdale Road will showcase a wide array of top-flight collector automobiles, reflecting the company’s “For Enthusiasts – By Enthusiasts” philosophy. In addition to the electricity surrounding the 750-plus collector automobiles to be offered for sale and the coliseum-style “Auctions in the Round” experience, the event hosts Kevin Martin’s Piece of the Past celebrity memorabilia auction daily. More: russoandsteele.com.

January 2015 Scottsdale Airpark News | 13

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The Watchful Salesman BeaconStream founder Venkat Nallapati wants to fill our malls with tiny transmitters to help us shop, dine and play. As long as we donâ&#x20AC;&#x2122;t mind sharing our whereabouts.

Venkat Nallapati displays the BeaconStream transmitter that streams messages to nearby smartphones with extreme accuracy. The technology has applications for retail hubs such as Scottsdale Quarter.

18 | Scottsdale Airpark News January 2015

By Jimmy Magahern

EXT MONTH, AS TENS OF THOUSANDS DESCEND on the University of Phoenix Stadium for Super Bowl XLIX, they’ll get help finding their seats from a new kind of usher: their smartphone. As it did for last year’s Super Bowl at New Jersey’s MetLife Stadium, the NFL has been outfitting the Glendale stadium with beacons: tiny wireless transmitters that can send location-driven messages to smartphones as the users pass within range.

Photo by Sam Nalven

…continues on page 20

BeaconStream helps businesses enrich their customers' experience by delivering relevant mobile ads based on context, proximity, location and business type.

January 2015 Scottsdale Airpark News | 19

…continued from page 19 Can’t find your section? Beacons can precisely triangulate where you are and guide you right to your seat. Got time first to grab some grub? Beacons can instantly check with each other and tell you where to find the shortest beer line. Small, inexpensive and as easy to install as a stick-up air freshener, a beacon—technically a battery-powered Bluetooth Low Energy (BLE) transmitter—has just one job, but it does it flawlessly. “It simply detects when you walk into proximity, and can stream content to your device. And that’s it,” says Venkat Nallapati, founder of Beaconstream—a business with offices split between Bengaluru, India, and the Scottsdale Airpark—which is aiming to become the Valley’s first big player in the emerging market. “It doesn’t care about gathering your personal information. It just does one thing. It sees your device and says, ‘This is the coupon or information you need to get at this point. I’m giving it up.’ That’s all.” BeaconStream was late to the party on the Super Bowl, although the company

did do a soft launch of its product at the stadium’s Arizona Sports Fan Expo last June, where Chief Marketing Officer Chris Damron met with representatives for the Cardinals, Coyotes and Suns. “We talked to them, but unfortunately where those applications are coming from is the NFL, NHL, NBA,” Damron says. (The Super Bowl was snatched up prior to last year’s game by Qualcomm’s Gimbal beacon division.) “It’s coming from the national leagues.” Nevertheless, the company is hoping the Super Bowl will serve as a massive business demo for the new technology, which can pinpoint a smartphone user’s location with much more accuracy than location-tracking technologies that use satellite-based GPS and send them “experiential” marketing content at precisely the right time. “An app like Foursquare uses GPS technology,” says Damron. “Well, inside the mall it just doesn’t work. Not to mention the fact that GPS has about 60 feet of inaccuracy. It can be off.”

Nallapati supplies an example: “If you are at the Macy’s store in the mall, GPS doesn’t know exactly where you are. It may place you at Macy’s or JCPenney. With beacons, an app not only knows you’re in Macy’s, it knows what department you’re in.” The struggle for businesses, Damron explains, is trying to get beyond the shotgun approach of digital marketing, social media or email. “This allows businesses to really target customers and send them relevant content exactly where they are.”

Huge power play

While consumers can download a free BeaconStream app that will simply receive coupons from participating mom-and-pop shops when they walk past their doors, BeaconStream’s main product is a software developer’s kit (SDK) that gives app developers for bigger corporations the tools to incorporate beacon capabilities into their latest update. It’s why the start-up—whose parent company, AdeptPros, has already been …continues on page 22

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…continued from page 20 piloting beacons in malls in its native Bengaluru and Chennai, India—settled on the Scottsdale Airpark for its U.S. headquarters. “This area has established itself as a technology corridor,” Damron says. “So there’s a lot of software developers creating apps that do certain things. And if you take those apps and you incorporate beacon technology, you’ve got a huge power play there.” For Nallapati, who has ventured into a series of enterprise mobility start-ups during his 20 years in the IT industry, the beacon is the bacon: that one strip of add-on app code that can potentially bring everyone to the table. “Where businesses are failing is in doing good mobile marketing,” Nallapati says. “It’s all about the moment of encounter. With beacons, it’s easy to catch people at that moment.”

Thank you, come again

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the beacon is the bacon: that one strip of add-on app code that can potentially bring everyone to the table

mobile operating system by Apple in 2013, has been coming out of India. This past November saw the world’s first Beacon App Hack Day in Bangalore, where India’s top iOS developers gathered to invent exciting new uses for beacon-enabled apps. The winner, a surprising choice to American observers, was a virtual store assistant that helps guide customers to DVDs they might like in a movie rental store—something that still exists in India, thanks to a thriving

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Bollywood and Hindi film industry. Third prize went to a teddy bear that can locate other teddy bears for children’s play dates. The beacon is very polite. Unassuming and, most of all, not pushy, it stands quietly in the corner, only giving you the information you need when you need it. “It becomes like a watchful salesman,” says DC Ranch resident Nallapati, an Indian IT whiz with a resume that spans a string of international Fortune 500 companies. “It knows where you are, but it won’t

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push you or anything. If you’re in a shoe section looking for Nike shoes, it knows you’re there, and it can cross-sell—maybe send you a coupon for a matching jacket. But if you are not wanting the coupon, you can simply close the notification and put it in the background. All the coupons you are getting are stacked,” Nallapati says, describing a framework similar to the iPhone’s native Passbook app. “So you can view everything at once later.” The beacon experience, after all, is about customer intent. “Think like an experiential marketer,” writes Karen Macumber, CMO of the price-tracking firm ShopAdvisor. “While most of us think about context as related to content, for proximity marketing the context has to be a combination of location and moment in time.” In other words, today’s on-demand consumers are most receptive to advertising when it catches them at just the right moment, and in just the right place. All a beacon gets from each device scanned is its location. “Email captures more data,” says Nallapati, countering the common privacy concern people voice about proximity marketing. “If you open Google, it tracks everything. All a beacon knows is where you were in a store. It won’t even know if you bought anything or not.” Still, as any watchful salesperson knows, you can tell a lot about a customer by what products they linger over. Particularly in this age, when consumers visit brick-and-mortar stores to physically check out products they later purchase (at a discount) online, and use “check-ins” at favored restaurants and stores to broadcast their interests through social media. With beacon strategies, notes Macumber, “you are bringing virtual and physical worlds together.” Even better, beacons catch us at the point we abandon brick-and-mortar to go e-shopping—and effectively beat us to the punch. “Let’s say you’re looking at a TV in Macy’s,” says Nallapati, again citing the retail giant that’s been an early adopter of beacon technology. “You have to be very close to the TV, then you get the coupon. You get the specs, video, anything. The content can be streamed in any format.” Before you can pick up your smartphone to find a better price or customer reviews on that TV, your device is already displaying the store’s best deal and marketing pitch. Because it’s so in tune with the way we shop and play today, Nallapati believes he can grow BeaconStream into a bil…continues on page 24

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social m your business? to conne These days, it seems just grow yo about everyone is giving away …continued from page 23 Faceb something on Facebook. increase iPad or $100 gift certificate, who “Li anyone? How about a free even mo vacation or maybe even a can prov closet makeover? Facebook informat contests are a great way to Award-Winning Office & H business generate buzz, encourage 14605 N. Airport Drive, Scotts has ende brand interaction and attract really big, so we can reach out content from beacons—and few of us are lion dollar product which By are Melissa Rein, them very easily. Here,” he adds, with a customers. keen on welcoming moredo marketing by 2020, and hopes to Here new Buteven how The Brand Consortium intrusions into our daily lives. to create between 30 laugh, “much bigger!” you get The started, not to mention that will Public Relations key is to get beacons to provide and 40 jobs at its get results? functionality or services consumers actu- contest a Scottsdale Airpark Sharing where you are

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Selling businesses on beacons is only half the challenge, admits Damron. “The second half is selling the consumers. How do you get them to opt in?” In order for beacons to transmit messages to smartphones, the devices have to first be able to read BLE Service signals (about 80 perAn Authorized Provider cent of phones today can), have Bluetooth enabled (typically a user has to turn it on in the phone’s settings), and have apps installed that can decode the messages sent through the signal. That means people have to intentionally open the door to receive

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Balls on display at the register, at the precise moment you get to the register. A recent survey of 1,300 smartphone owners by eDigitalResearch found that almost half (45 percent) of them would actually be willing for retailers to send locationbased content to their smartphone if it meant more personalized messages for them. But Damron admits that persuading consumers to download and enable an app that merely sends them more marketing material as they walk through a mall can be a tough sell. The better option is to persuade retailers to build beacon capabilities into the apps their customers already use, pairing the technology with the app’s existing data-gathering functions for a truly personalized experience. “For the larger retailers that have their own apps, the BeaconStream technology can easily be embedded into them,” he says. “Overnight a developer could implement it and have thousands of consumers on beacon technology, because their app is already out there and people are using it. They update it and next time the consumer goes into the app, they’ve got the technology added.” Talking businesses into jumping on the beacon bandwagon has been easier. BeaconStream recently signed up Sushi Roku, part of the Innovative Dining Group, which will start using beacons throughout its restaurant located inside the Scottsdale W Hotel, and Damron says they’re negotiating with businesses around the Airpark as well. “There are so many uses for this technology,” he says. “We’ve seen some Realtors doing things with signs, so when a car drives by you get the listing of a house. Every time you turn around, there’s somebody doing something different with it. What’s interesting is when we go and sit with these businesses, they always come up with some different idea or tweak of how to use it. Things that we haven’t even thought of!” Adds Nallapati, “As soon as I saw where this technology was going, we jumped into it. We want to be ahead of the curve on this.”  Adept Pros BeaconStream 14301 N. 87th Street, Suite 110 Scottsdale, AZ 85260 1-877-664-2777 info@beaconstream.com www.adeptpros.com www.beaconstream.com

digitalmarketing

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uring our 14 years in Scottsdale, we have worked with hundreds of small businesses on website design. Here is a typical presales conversation: A business owner asked three website development companies to submit a proposal to design her company website. She supplied the developers with the same “scope of work” document that listed the website’s goals and functions. A week later each of the three web developers came back to the client with their estimates. The first one had priced the project at $2,000, the second at $9,000 and the final web developer estimated the project at $22,000.

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Important Factors

When preparing to budget web design costs, be sure to ask yourself the following questions: • Is this a brand new site or a redesign of an existing site? • How prepared are you to ask for bids? Have you prepared a detailed requirements document? • Do you need a blog or a content management system (CMS)? • Have graphics already been created for the site or purchased? • Do you want the site to automatically resize for mobile and tablets? • Do you need multimedia elements (Flash, video, etc.) on the site? • How much content do you currently have and how much will need to be created (copywriting)? • Do you need other special features such as social media channels, YouTube, SEO (search engine optimization) or e-commerce?

Latino Donor Collaborative www.latinocollaborative.com The clean, arresting three-topic header “Who We Are/What We Do/ Get Involved” was a product of preplanning. Fasturtle staff brainstormed with the client on what the nonprofit’s three main objectives were for interacting with visitors. This solution minimizes navigation at the top and makes it easy for visitors to get the information and options they seek. Because social media is also an important factor for relationship building, links are clearly but subtly placed near the prominent search box. • Who is going to maintain the site after it has been launched? You or the firm?

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Custom Interface Design

Interface design—also referred to as visual design or the site’s “look and feel”—incorporates your branding, all your photos and images, even your page layouts. Don’t assume that if you already have a pre-made template you won’t need images or layouts redone. Custom interface design is usually an interactive process, meaning that the designer will show you options and then modify them based on your feedback to arrive at an approved design. Don’t skimp on the interface design. Trust me, if you do, today’s sophisticated visitors won’t give your website a second glance.

Images and Graphics

Budgeting website graphics is tricky because images can range from $10 each for cheap stock images to hundreds of dollars each for custom or high-end stock images. Incorporating compelling and appropriate graphics can make a huge difference in the effectiveness of your website. On the lowend, budget at least $100 for stock images. Remember that a good designer can make a cheap image look like a custom one. But that’s not all. You will also need

Children’s Museum of Phoenix childrensmuseumofphoenix.org During the pre-planning process, the museum and Fasturtle identified the right features to encourage visitor engagement right on the home page, showcasing a calendar of events and clickable links to buy tickets.

stock icons and buttons to complement your design.

Mobile and Responsive Design Costs

Because mobile devices have become critical to online success, your design should be mobile friendly at the very least. The best designs are “responsive,” meaning designed to automatically adjust their layout to look good and function easily on multiple devices: smartphones, tablets, and desktop/laptop computers. Creating a responsive design can cost 20 percent to 30 percent more than a site designed solely for a desktop web browser. This additional cost can be attributed to the extra effort the interface designer makes to design the site’s appearance and function on the various devices, which in turn will have to be programmed by the programmer. Finally, more testing is required before the site is ready to launch.

Costs for Content Creation and Insertion

When it comes to adding content, the least expensive model for small-business owners is to create all the content and insert it into the site via a content management system (CMS). Content and copywriting is the lifeblood of a quality website. This is what converts your average browser into a true client. If you are not the wordsmith you think you are, make sure you hire this portion out. …continues on page 31

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digitalmarketing …continued from page 29

Special Features Often Cost Extra

A ton of extra features are available that web developers can integrate into your site to improve your business, but these extras can add up. Some features may be “included” in your website framework, but beware, just because they are “included” doesn’t mean they look or work the way you would want. The estimates below reflect the general requirements we have seen. However, many factors can push these costs even higher.

Custom CMS

For clients who want to manage their own content, the web designer can integrate and customize content management systems (CMS). We work with PHP-based open-source CMS solutions like WordPress. Costs for integrating and customizing a CMS can range from $2,000 to $20,000+. • Training and Documentation – You will need a set of instructions explaining how to maintain and edit site content. Depending on how extensive the material is, expect to pay from $400 to $1,500. Video training is included in all of our website design programs. • Blog – Many clients request a blog (WordPress or something similar) within their website, customized to reflect their website’s branding and design. Adding a blog ranges from $500 to $2,500. • For e-commerce shopping carts, catalogs and payment processing, add $1,000 to $5,000 or more depending on requirements. • Email Marketing Campaigns – Clients that want to gather emails and send out branded email blasts for announcements or newsletters require an email management tool. Companies such as ours can integrate third-party tools such as Constant Contact along with an email blast template design. We can even manage your email blasts. $795 and up • Targeted Landing – Landing pages are pages that promote a specific product or service. They are usually part of an email, social media or banner ad campaign. Typically the cost to design and create these pages start at $250. • Contact forms and surveys: $300 and up • Newsletters: $400 to $900 • Advertising integration (Google AdWords): $300 to $1,000s • Photo gallery: $250 to $500

• Metrics (Google analytics, custom reports, etc.): $200 to $2,000 • SEO (on-page optimization, off-page optimization submission to search engines, etc.): $500 to $4,000 • Social media — Create and manage social media network profile (Twitter, Facebook, YouTube, Pinterest, Google+, LinkedIn, etc.): $500 to $2,000

So How Much Does a Small Business Website Cost?

The majority small business websites that we design, develop and launch range from $6,000 to $20,000. Using the a la carte estimates above you can see how quickly elements and functionality add up. Another way to break the budget down is to assume: • 15% Planning • 25% Interface design • 40% Programming • 20% Project Management

And Don’t Forget the Maintenance Cost

Websites don’t just maintain themselves. The best websites change all the time as their strategy is tweaked and updated. Maintenance is something that most businesses forget to budget, often because they think that they can do it themselves. But the first time you delete your entire home page by mistake and lose eight hours of sales while you’re trying to get it back up and running, you’ll wish you’d spent the extra money on a quality firm with a support staff.

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A Final Note

If your website will be a significant part of your business, don’t skimp on design and development. If you would expect to pay $100,000 for a brick-and-mortar retail shop (inventory, interior design, furniture, rent, utilities, staff, equipment, insurance, etc.), then don’t balk at paying reasonable rates for the creation of your online business. I wish you all the best with your digital marketing success in 2015!  Eric Olsen founded Fasturtle, a website design and SEO firm, in 2000, providing business owners strategic digital marketing solutions. Olsen has successfully started, acquired or partnered with multiple marketing firms in the digital marketing space here in Scottsdale and across the country. He is a Constant Contact endorsed presenter on search engine marketing, email marketing and website usability standards. More: 480-348-0467; www.fasturtle.com.

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Cunning Applications Digital connectivity keeps car auction, WMPO, Super Bowl fans engaged By Keith Jones

Barrett-Jackson’s Beyond the Block app, which keeps track of cars on the docket, is updated this year to include live car updates.

eing well connected no longer applies only to those with VIP suite access during the big events in the Scottsdale Airpark area this month. Thanks to digital technology, organizers are finding more ways to keep fans engaged. Cars and golf are the headliners every January in Scottsdale, and this year the National Football League’s crown jewel hits the Valley with Super Bowl XLIX and related events across multiple venues. Opportunities for fan engagement through social media, online video and interactive mobile apps offer insider access for those onsite and individuals watching at home. As smartphones become a “can’t

live without” appendage, promoters are upping the ante for digital access. The Barrett-Jackson Collector Car Auction and Waste Management Phoenix Open both have dedicated mobile apps. Each is available as a free download.

Beyond the Block Barrett-Jackson kicks things off when it returns to WestWorld of Scottsdale Jan. 10-18. Hundreds of classic, muscle and competition cars and automobilia will cross the auction block, attracting enthusiasts from around the world. Many will be using Barrett-Jackson’s Beyond the Block …continues on page 34

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…continued from page 32

WMPO’s app now features a trivia contest offering Skybox and Greenskeeper tickets. During the tournament itself, the app will debut a game related to player performance; the prize is a month of paid mortgage, courtesy of Quicken Loans.

app for iOS and Android devices to keep track of cars on the docket. Responding to consumer feedback, Beyond the Block was enhanced with sharper graphics and the ability to specify and track favorite vehicles as time approaches for bidding to start. The app allows users to search for a car and a map displays where in a specific tent the vehicle can be found. Drivers will carry Android tablets for changing locations of the cars as they are moved. “The big additions to the app this year are the live car updates,” says Craig Jackson, chairman and CEO of Barrett-Jackson. “Bidders and fans alike will be able to locate their favorite vehicles on an interactive map, as well as receive alerts prior to the vehicles crossing the auction block.” Barrett-Jackson’s website will also offer a live video stream. Online viewers will have five different cameras to choose from: one always focused on the auction block, three in the staging lanes outside and one that is a produced feed with audio voiceover. The Russo and Steele Collector Car Auction, which runs Jan. 14-18 at Loop 101 and Scottsdale Road, has offered live video streaming on its website for several

years, according to Darin Roberge, marketing director. “Scottsdale is our flagship event, and we’ll have live video streaming and live tweeting of the action from open to close each day,” says Roberge.

WMPO Contests, Games There’s no shortage of fan interactivity at the Waste Management Phoenix Open, which hits the TPC Scottsdale Jan. 26-Feb. 1. It’s the most technology-friendly golf tournament on the PGA TOUR, according to Rob Myers, WMPO Media Relations Director. The Waste Management Phoenix Open Mobile App, sponsored by Kyocera, is available for both iOS and Android smartphones and tablets. “Fans have really enjoyed the app. We had terrific engagement and participation over the years,” says Myers. “In 2015, we have a trivia contest sponsored by EZ 1040. It will be on the app through Jan. 25. Fans can now go on the app and answer trivia questions about the Open. At the end of each week, winners will be chosen for two Skybox tickets and two Greenskeeper tickets. …continues on page 36

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…continued from page 34 “During tournament week, we’ll debut a new game on the app that is sponsored by Quicken Loans. Fans will be able to sign-up for the contest through the app and if a PGA TOUR player hits a shot within a certain distance of the hole, fans could win their mortgage paid for one month through Quicken Loans.” All that technology requires connectivity, and the entire course will be one giant hotspot with free Wi-Fi provided by Cox Business. More than a dozen new wireless access points have been added between the 18th green and 16th hole to improve capacity and reception, says Myers. The app has a leaderboard, links to social media, and detailed information on the tournament’s new security procedures, including what is and isn’t allowed into the TPC. A couple of features that will come in handy are the Car Finder and course navigation. Car Finder uses GPS functionality so users arriving at the tournament can save the location of their cars and be guided back upon their departures. Take Me There navigation lets fans search and select points of interest on the golf course. Looking for the location of

36 | Scottsdale Airpark News January 2015

tees, greens, concession stands, restrooms or merchandise? Just tap “Take Me There” and a yellow path will be superimposed on a course map that takes you to that point of interest from your current location on course. Myers adds that the app includes TPC Scottsdale Stadium Course hole descriptions, information on Waste Management, Kyocera, the Thunderbirds, Coors Light Birds Nest, local weather and more. A daily event feature offers information and schedules detailing activities during the tournament.

NFL Mobile And since Super Bowl XLIX will be played on Feb. 1, the final day of the Phoenix Open, football fans can keep up with the latest news on the big game with the free NFL Mobile app from Verizon. NFL Mobile is available for all mobile users and provides scores, news, stats, photos and video highlights all season long, and will have a dedicated Super Bowl section. Certain premium features, like live game video, are available to Verizon premium subscribers who sign up

for a $5 monthly fee, says NFL spokesman Alex Riethmiller. A popular feature on NFL Mobile is the Super Bowl Mobile Guide with event- and game-related content. Fans can bookmark locations around the Valley, add events to their calendars and share via social media, and keep in touch with all the Super Bowl happenings via location based notifications and alerts. As for free online video streaming of the game itself, that was still to be determined at press time. “It is the broadcasters’ decisions as to how they would like to offer that stream. Since NBC is broadcasting the game, the stream will be on NBCSports. com. NFL.com and SuperBowl.com will simply direct traffic to that NBC stream,” says Riethmiller. With all that digital content available now, you too can feel like you’re part of the show.  More: barrett-jackson.com wmphoenixopen.com nfl.com/mobile russoandsteele.com

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LATIN RESTAURANT & RUM BAR BY RICHARD SANDOVAL Introducing Toro Latin Restaurant & Rum Bar at TPC Scottsdale, a collaboration with celebrity chef, Richard Sandoval and the Fairmont Scottsdale Princess. Experience this new restaurant concept featuring Pan-Latin cuisine, inspired by the flavors of Latin America, Japanese and Chinese Peruvian cultures and enjoy signature experiences including the raw suviche bar (sushi and ceviche), combining Asian and Latin influences. Diners will enjoy wok dishes, small plates for sharing and grilled entrées. Toro boasts over 110 rums (the Valley’s largest selection) available for tastings presented by the Rum Diva. This vibrant spot features a spacious patio with sunset views of the McDowell Mountains and TPC’s 18th hole. Enjoy live Latin music every Friday and Saturday night. Toro is located at the TPC Scottsdale Clubhouse and is now open to the public.

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On the fourth hole, renovations include more width of the championship tee for a better angle to the new green location, as well as a redesigned green and bunker complex.

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Get up to speed on 2015 WMPO

Greens

he last few months have been chockfull of news about the Waste Management Phoenix Open and its home, the TPC Scottsdale Stadium Course, right in the midst of the Airpark. Are you ready for the upcoming event, Jan. 26-Feb. 1? Here’s an overview to get you up to speed.

Renovations

the 27-year-old course to be more compatible with today’s style of play on the PGA Tour. Designers resurfaced all the greens, added new white sand to all the bunkers, moved many of the fairway bunkers farther from the tee so they are more in-play for the longer hitters, and in a few cases moved the greens. TPC Scottsdale is a resort/daily-fee property offering 36 holes of champion-

he TPC Scottsdale Stadium Course completed nearly seven months of renovations in November—just in time for Arizona’s Super Season and the PGA Tour’s 2015 Waste Management Phoenix Open, Jan. 26-Feb. 1. It’s easy to get lost in the detailed descriptions of the improvement, which encompasses changes to all 18 holes. But basically, the project’s goal was to update

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ship golf, including the Stadium Course and its sister, the Champions Course. TPC Scottsdale and the Stadium Course opened in December 1986. The design team of Weiskopf and Jay Morrish was directed by then-PGA Tour Commissioner Deane Beman to create a Stadium design similar to TPC Sawgrass, allowing unobstructed views of the tournament. …continues on page 42

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…continued from page 41

Waste Management extends sponsorship

he PGA Tour, Waste Management and tournament host the Thunderbirds agreed to a 10-year sponsorship extension, effective upon completion of the 2015 Waste Management Phoenix Open. “This title sponsorship has engaged our customers, elevated our brand, told our transformation story, and afforded us the real privilege of educating hundreds of thousands of individuals on ways to lead a more sustainable lifestyle,” says David Steiner, president and CEO of Waste

Management, which has sponsored the tournament since 2010. In addition to being the PGA Tour’s most highly attended tournament, annually drawing more than 500,000 spectators, the Waste Management Phoenix Open is also recognized for the sustainability initiatives implemented by its title sponsor and host organization, including the award-winning Zero Waste Challenge. At the PGA Tour Tournament Awards in November, the event also received several awards, including Co-Tournament

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of the Year, Best Year-over-Year Sales and Most Engaged Community. The Zero Waste Challenge saw zero waste from the tournament being sent to a landfill for the first time in 2013 and completed a repeat performance in 2014 with 100 percent of waste diverted to recycling, composting and waste-to-energy facilities. To help achieve this, Waste Management replaced every trashcan with 6,000 recycling and compost bins. Other “green” initiatives include: 100 percent of the electricity to power the tournament being purchased from renewable energy; Waste Management trucks on site running on clean-burning natural gas to transport materials from the course; and substantial water savings achieved by using “gray water” from concession kitchens in the onsite portable bathrooms. Waste Management also hosts an Executive Sustainability Forum where more than 300 corporate leaders and industry experts share best practices and foster a sustainability dialogue for the future. At the 2015 Forum, guests will gain insight from keynote speakers Amory B. Lovins, who is widely considered to be among the world’s leading authorities on energy—especially its efficient use and sustainable supply; and Gwen Ruta, vice president of programs for the Environmental Defense Fund, who will discuss current policy changes that could advance a clean energy economy, and highlight private sector opportunities to push the sustainability envelope. A host of other leading speakers and panelists will also share their perspectives.

Birds Nest lineup

he 2015 Coors Light Birds Nest entertainment lineup includes Kid Rock, Darius Rucker, and Capital Cities. Capital Cities will kick-off the Coors Light Birds Nest on Wednesday, Jan. 28. The American indie pop duo from Los Angeles is best known for the hit single “Safe and Sound.” Country star Darius Rucker will play the Coors Light Birds Nest on Thursday, Jan. 29. Rucker first gained fame in the ‘90s as the lead singer of the Grammy Award-winning rock band Hootie and the Blowfish. Today, he is a Grammy Award-winning country artist with six No. 1 songs, including his most recent “Wagon Wheel.” …continues on page 44

January 2015 Scottsdale Airpark News | 43

…continued from page 42 Kid Rock’s show on Jan. 30 sold out two months prior to the event, a first for the event’s history of 40-plus year. The Coors Light Birds Nest is directly across from the main Waste Management Phoenix Open tournament entrance at 82nd Street and Bell Road. The entertainment venue opens at 3:30 p.m. and closes at 10:30 p.m. Wednesday, Jan. 28 – Saturday, Jan. 31. Headline acts will take the main stage each evening at approximately 8 p.m. The Coors Light Birds Nest is a 21-and-over venue.

Darius Rucker and Kid Rock are among the performers featured in the Coors Light Birds Nest lineup this year.

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Dollars for local charities in 2014

he Thunderbirds, hosts of the Waste Management Phoenix Open, will distribute more than $7 million for local charities through proceeds raised from the 2014 tournament. This marked the first time since 2008 that the Thunderbirds raised more than $7 million from tournament proceeds—the third-highest charitable donation in a single year in tournament history. Since 2003 when the tournament first brought on a title sponsor, the Thunderbirds and the Open have raised more than $67.4 million for charities. In its history, dating back to 1932, the Phoenix Open has raised more than $93.3 million for charities in Arizona. The 2014 Waste Management Phoenix Open was a record-setting event. Saturday’s third-round attendance of 189,722 set an alltime single-day attendance record in Waste Management Phoenix Open history. “This tournament is showing the world how a sporting event really can make a difference,” said David Steiner, Waste Management president and CEO. “Whether it’s setting a new standard for sustainability or sending more than

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The 18th hole underwent numerous changes, including reshaping the two pot bunkers on the left side of the fairway and combining them into one large bunker with separate lobes. Also, the designers extended the back left portion of the green behind the new collection bunker to provide an additional tournament pin placement.

5 ways to get MORE out of your suite $7 million to Arizona charities, it’s about much more than great golf.” The 2015 Waste Management Phoenix Open will be held at the TPC Scottsdale from Jan. 26 to Feb. 1. The Waste Management Phoenix Open is the best-attended golf tournament in the world and has gained legendary status for being the most unique stop on the PGA TOUR. The 2015 edition will mark the 80th playing of the event and the sixth as the Waste Management Phoenix Open. The Thunderbirds were founded in 1937 with the mission of promoting the Valley of the Sun through sports. The Thunderbirds consist of 55 “active” members and more than 250 “life” members. For more information on the Thunderbirds or the 2015 Waste Management Phoenix Open, call 602-8700163 or visit www.wmphoenixopen.com.

ongratulations if you’re among the many companies entertaining guests at WMPO. The event can be a valuable bonding and networking opportunity. But are you sure you’re getting the most out of your investment? If there is no designated host to greet guests, for example, you could probably be doing better. It’s not too late to hone your plan and maximize results with just a few smart tweaks. 1. Have a host for your organization that is onsite all day. Many companies designate someone in the company to be the suite host for the entire week. Duties are to make sure people arrive OK, make introductions between guests, and help manage the suite. 2.

Keep track of invited guests and actual attendees (as they can differ). Follow up with attendees after the tournament.

Offer games, prizes and other engaging activities in your tent/suite.

Part of being a great host is to make the experience as easy as possible for your guests. Think about arranging for a car to drop them off instead of having them park and walk, especially if you anticipate they’ll be drinking.

Rather than give tickets/passes out with no plan, make sure you are there to spend time with your guests. Take advantage of the opportunity to bond with clients and make introductions when action on the greens slows up.

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How expensive is it to build an app? This is not an easy question to answer without a scope document handy. I hear it all the time though. It’s like asking how much it costs to build a house. To arrive at an estimate, more information must be gathered. A simple app will start at around $10K and a very complex app can cost several hundred thousand dollars. Top agencies might charge upwards of three times that of a freelancer. And from one agency to the next, the price may vary drastically as well. In my experience, the sweet spot is around $20,000 for a simple app that communicates with an online database and is deployed on both app stores. What considerations should be made around cost? Freelancers and offshore developers can be unreliable after project launch. Also hourly rates are irrelevant since some developers work much faster than others, and good quality typically comes with a higher price tag. If an app is too expensive to build, what options are there? Have a prototype built instead and seek funding. The further along an idea is into development, the more willing investors will be to stake their money. A prototype should cost about half of a fully functioning app and can look and feel like the intended final product but have limited functionality or hard-coded content. In what other ways can money be saved? It’s important to think small with any new app idea. Validate there is demand for the product being built before throwing a bunch of money at it. Don’t go overboard with the nice-to-have features, but rather, build a minimum viable product first and then listen to your users to find out what additional features they want. How can ideas be protected? A common concern for aspiring app entrepreneurs is that by sharing their idea with others, they run the risk of having it stolen. An NDA (nondisclosure agreement) will provide legal protection against people stealing or talking about your idea. However, an NDA can quickly detour friends, family and organizations from giving you the feedback and advice you’re seeking. My non-legal advice is that if you intend to go into great detail about how you will execute your idea, you should have an NDA signed. If, however, you merely want to share the idea and receive feedback, don’t sport the legal documents.

Prototypes, such as this one recently designed by Widely Interactive, can be installed on phones to look and feel like fully functioning apps. The company behind this app—providing a new way to receive discounts from local venues—is now ready to seek funding.

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Scottsdale’s Best Car Wash & BBQ What are the common pitfalls and how can they be avoided? This industry is not regulated, and therefore anyone can offer mobile app development services. This should be of concern to anyone considering spending a good chunk of money on an app. I’ve heard the horror stories. However, with a little due diligence, you can find a developer that is right for your project. It all comes down to experience, references and location. Make sure you demo the apps for yourself and that they perform well. Call at least three references that have had similar projects developed. Work with a local company to ensure you can take legal action in the case of a dispute. If these three items check out, you’ll likely have a good experience.  Jay Belfore is the cofounder of Widely Interactive, an Airpark company that specializes in the building and marketing of mobile apps and websites. He has been creating digital initiatives in the Valley for more than 13 years. More: widelyinteractive.com.

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ABIS helps business clients make money, not just count it By Marjorie Rice

or David Turcotte, accounting is more than a numbers game. Turcotte, founder and senior partner of Accounting & Business Information Services, leverages business experience with CPA expertise to help his clients grow their companies. “When I first started my practice, in the depths of the recession of the ’90s, I had to look for a way to differentiate myself,” Turcotte says. “There were a lot of people doing taxes and preparing financial statements. At that time I made a very conscious decision to focus on small business managers’ bottom line—their profitability.” Standard-issue accountants may be experts in reporting money, but making cash isn’t often in their wheelhouse, and Turcotte was inspired by the possibilities. “I would look at troubled companies

50 | Scottsdale Airpark News January 2015

where there was a chance that I could help them turn the business around,” he says. And turn them he did, toward sustainable growth and profits. “That’s what got us where we are today.” Turcotte chose the Airpark because of opportunities to attract investment funding for land, buildings and construction. His high-net-worth tax and wealth management clients became his first real estate investors. General contractors and subcontractors and other business owners in the area also became ABIS clients. In those early years, Turcotte bought a small accounting practice in Mesa, where most of the clients were in the medical and dental field. After a few years he combined both practices in his Airpark location. Medical and dental customers still form an important segment of the ABIS client base.

“In 2008, when the world came to an end, we lost a lot of our general contractors,” Turcotte says. “The activity level is improving, so we’re working with more general contractors and focusing on rebuilding that portion of our practice.” From January to March, Turcotte helps business owners focus on planning. “It’s amazing how many small businesses don’t have a business plan as a way to function and measure their success in the coming year,” he says. “Business owners need to ask themselves, ‘What were our sales in the prior year, what should they be in the coming year and how do we plan for that?

Founder David Turcotte and associate Jeremy Bach are part of the ABIS team that serves individual and business clients from their Airpark offices. What kind of cash will we need to succeed? Do we need to strengthen our banking relationships, open a capital line of credit?’”

Technological Boost

Technology helps his nine-member team with planning and keeping in constant contact with clients. “We’re connected to all of our clients’ business accounting systems through the Internet, so we can oversee what is taking place at their facility,” Turcotte says. “I used to have to go out and visit our clients 20 years ago; now we can get right on their accounting system, identify any problems and help them.” One of Turcotte’s favorite apps to facilitate that process is Dropbox for Business (dropbox.com). ABIS clients are set up with their own boxes, which contain updated files accessible at any time. Turcotte also recommends some wellknown accounting software for his small business clients, including QuickBooks (quickbooks.com) and Sage 50 Accounting (formerly Peachtree Accounting, at go.na. sage.com). “These accounting programs have been around a long time, and they have been made more robust,” he says. “There is a lot that can be done through these with inventory management and job costing. Ten or 15 years ago, I would install an accounting system to do these things and it would cost customers $15,000 to $20,000. It can be done now for under $2,000. These are amazing programs. What you get is just unbelievable.” Personally, Turcotte loves the HP-12C Programmable Financial Calculator on his iPhone. “It’s dramatically better than what I used in school,” he says. “If I’m at lunch talking with somebody and he asks about interest payments, for example, we can get through that very quickly. This allows me to focus on how I can add value for my customers.” 

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The surprising mosaic of Scottsdale's museums, past and present By Joan Fudala

rom mouse memorabilia to modern art, from bisons to Beatles in wax, Scottsdale museums have given residents and tourists a glimpse at some of the world’s most eclectic collections. With the opening this month of the Scottsdale Museum of the West, some of the best collections ever will soon be on view. So what have been some of Scottsdale’s museums and collection displays over the years? Take a stroll through these galleries, past and present: Scottsdale started as an unincorporated farming community, and from its founding in 1888 until the post-World War II business and tourism boom, the city didn’t have a museum, art gallery or permanent collection display. Residents were too busy working and making history to think about collecting it. Perhaps the area’s first museum of sorts was the Desert Botanical Garden,

52 | Scottsdale Airpark News January 2015

which opened in 1939 and celebrated its 75th anniversary during 2014. Long before BarrettJackson Auto Auction or the Penske Racing Museum opened, the Flynn brothers—Clifford and Mike—opened the Antique Auto Museum of Arizona on Scottsdale Road in downtown Scottsdale. Exhibiting their hobby of collecting antique cars, the Flynns’ museum had a Stutz Bearcat, a V-12 Packard and a Stanley Steamer. Wallace and Ladmo broadcast their popular kids’ television show from the site several times. The museum closed in the early 1960s. In January 1962, the Madame Tussauds of London-affiliated American Heritage Wax Museum opened on Stetson Drive, near the current location of Southbridge and the pedestrian walkway over

rememberwhen the Arizona Canal. Western-attired coeds led visitors through exhibits of historic American figures and popular culture icons. An exhibit of waxen Beatles in 1964 caused a near riot by fans. Part-time Scottsdale resident Dick Van Dyke visited the museum to see his image from “Mary Poppins.” The museum moved to Van Buren Street adjacent to Papago Park in 1971 and closed circa 1975. The wax museum was a popular school or scout field trip in the 1960s. During the 1960s a Western Indian War Museum operated for a few years in the Western Park Shopping Plaza at the northeast corner of Indian School Road and what is now Goldwater Boulevard.

The McCormick-Stillman Railroad Park opened in 1975, a living/ hands-on museum of railroading. Historic displays include the Roald Amundsen Pullman Car used by three U.S. presidents, a railroad museum housed inside a historic baggage car and Scottsdale old-timer Gabe Brooks’ 1940s-vintage machine shop. Arizona’s Merci Train boxcar is on display, with an exhibit explaining its significance. An entire building at the park is devoted to model trains and local model train clubs.

From 1971 to 2005, the southeast corner of Scottsdale and Pinnacle Peak roads was home to Rawhide Western Town.

Arizona Native American arts and crafts dealer Bill McGee opened McGee’s Indian Museum on Stetson Drive in December 1966; the building and distinctive clock tower still stand, but with entirely different tenants. The museum not only exhibited Navajo, Tewa, Pima, Hope and Yavapai arts and crafts, but had actual craftspeople onsite demonstrating their artistic skills. The museum closed in the 1970s. When the Scottsdale Civic Center Library opened in November 1968, it included an art gallery on the mezzanine level. Many of Scottsdale’s hometown artists with global renown exhibited there, from our first artist Marjorie Thomas, to husband/ wife artists Mathilde Schaefer Sheafer and Lew Davis. When the Scottsdale Center for the Arts opened in October 1975, it included gallery space in its lobby, which took the place of the library gallery for municipal-sponsored art shows. Although the renamed Scottsdale Center for the Performing Arts now concentrates on performing arts, art exhibits have returned to the Civic Center Library’s gallery space on the first floor. Jim Paul opened Rawhide Western Town at the southeast corner of Scottsdale and Pinnacle Peak roads in 1971 to showcase his enormous collection of Western Americana artifacts and actual buildings. It attracted millions through October 2005, when Rawhide moved from Scottsdale to the Gila River Indian Community.

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rememberwhen …continued from page 53 The extensive collection of mice memorabilia of the late Olive Getz was on display at the former Globe Corporation headquarters on then-Civic Center Boulevard across from the Civic Center Library garage. The Mouse House museum was free of charge and showcased many Disney characters, including a Mickey Mouse Kachina given to Mrs. Getz by Sen. Barry Goldwater. The museum closed in 1991 when Globe moved to new corporate headquarters. The Getz family also operated the Hall of Flame firefighting museum in Scottsdale at the former Globe Corporation offices on Civic Center Boulevard, then moved the collection of fire engines and equipment to Papago Park in the 1970s, where it remains a popular attraction and event venue. Donna and Mort Fleischer opened the Fleischer Museum in the FFCA Building in the Perimeter

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54 | Scottsdale Airpark News January 2015

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© 2014 CBRE, Inc. This information has been obtained from sources believed reliable. We have not verified it and make no guarantee, warranty or representation about it. Any projections, opinions, assumptions or estimates used are for example only and do not represent the current or future performance of the property. You and your advisors should conduct a careful, independent investigation of the property to determine to your satisfaction the suitability of the property for your needs.

rememberwhen

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Center in 1990. The museum highlighted the Fleischers' collection of the California School of Impressionism. One of its most famous exhibits was of Soviet art. The museum closed in 2002. Formed in 1968 to save the Little Red Schoolhouse from destruction during an urban renewal project, the Scottsdale Historical Society also began collecting photos and artifacts of Scottsdale history, some of which were on display in its temporary homes at Loloma School, the Civic Center Library and the Scottsdale Financial Center. The society finally got to open the Scottsdale Historical Museum in 1991 in the schoolhouse it had saved decades earlier.

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Gemmie Baker opened the Buffalo Museum on Scottsdale road just south of Shea in 1992. His collection included everything from Hollywood Western props, to artwork, to dishes, books and more. It closed circa 2000, then re-opened briefly under a new owner of the collection, but moved out of state. A branch of The Heard Museum opened at el Pedregal in far north Scottsdale in 1995, moved to The Summit center in 2007, then closed in Spring 2014. In 1999 a converted United Artists movie theater on Second Street reopened as the Scottsdale Museum of Contemporary Art, or SMoCA. Operated by the Scottsdale Cultural Council, the museum hosts exhibits and events that have ranged from James Turrell’s “Knight Rise,” to midcen-

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…continues on page 56 January 2015 Scottsdale Airpark News | 55

rememberwhen …continued from page 55 tury-modern home décor, to the accoutrements of espionage. The Arizona Broadcasting Association opened the House of Broadcasting Museum on Fifth Avenue in 2001. Visitors can see memorabilia of their favorite local television and radio stars as well as vintage broadcasting equipment. The Penske Racing Museum opened on Scottsdale Road north of Bell in 2002. In the early 2000s, Taliesin West upgraded its capabilities to host visitors, including opening the Wright’s private living area. The grounds, School of Architecture and Wright quarters are an exhibition of environmentally sensitive architectural history in Scottsdale since 1937.

The Ellie and Michael Ziegler Fiesta Bowl Museum opened on the Scottsdale Waterfront in 2006 when the Fiesta Bowl moved its corporate offices from Tempe to Scottsdale. The African American Multicultural Museum is located at 617 N. Scottsdale Road and is open Thursday to Saturday, 1 p.m. to 5 p.m.; see www.aammuseum.org. The Lou Witzeman Public Safety Building, at 8401 E. Indian School Road, houses a Scottsdale Police and Fire Department museumstyle exhibit in the lobby, open 8 a.m. to 5 p.m., Monday through Friday on a selfguided basis.

Almost …

Then there are the museum and collections that nearly came to Scottsdale: a Space Science Center with Robert McCall artwork (1990s) near the McDowells; a Smithsonian-affiliated Museum of Progress, an African American Art Museum, a JFK World Health Children’s Museum and an aquarium (all were to occupy the Scottsdale Galleria in the 1990s). The Champlin Museum of vintage fighter aircraft nearly relocated from

Mesa to the Scottsdale airport in the 1990s (but went to Seattle instead), and a branch of the Pima Air & Space Museum—to be known as the International Fighter Pilot Museum—was planned for the southeast corner of Scottsdale and Thunderbird roads (circa 2000-2004) but didn’t happen. A Western Heritage Museum was envisioned for WestWorld. There has also been talk of a golf museum for the Scottsdale area.

Down the Road

Current museums in Scottsdale and the surrounding area include: the the Hu-hugam Ki on the Salt River PimaMaricopa Indian Community, the River of Time Museum in Fountain Hills,

In 2001, an International Fighter Pilot Museum was planned for the southeast corner of Scottsdale and Thunderbird roads.

Celebrating

20+ Years! 56 | Scottsdale Airpark News January 2015

rememberwhen Scottsdale Museum of the West, shown here under construction in November 2014, is slated to open Jan. 15 at Marshall Way and Second Street.

of opening a Desert Discovery Center at the planned Pinnacle Peak Park in the 1980s, but when that site was deemed unsuitable, her concept was adapted to possibly become part of the Gateway to the McDowell Sonoran Preserve off Thompson Peak Parkway. The concept is still very much alive as an education, research and visitor center; stay tuned for more details.

Clark Expedition. See you at the museum!  Joan Fudala is a Scottsdale-based community historian and author. Contact: jfudala@cox.net.

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Pueblo Grande archaeological museum on Washington Street, the Arizona Military Museum on McDowell Road, the Arizona Historical Society Museum in Papago Park, the Cave Creek Museum, the Shemer Art Museum on Camelback Road, and the Musical Instrument Museum at Mayo and Tatum boulevards. The late Florence Nelson had a dream

The long-anticipated Scottsdale Museum of the West is scheduled to open Thursday, Jan. 15, in a newly constructed, environmentally friendly facility on Marshall Way and Second Street in the heart of Scottsdale’s art district. With a theme of “Find Yourself in the West,” the city-owned, nonprofit-operated museum will showcase both the Old West and New West through art, artifacts, history, cultural icons, stories and educational programs. One of the first exhibits will feature artistic renderings of the Lewis and

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In 1991, Scottsdale Historical Society President Darlene Peterson, Councilman Bill Walton, Mayor Herb Drinkwater and Councilman Don Prior cut the ribbon to open the Scottsdale Historical Museum.

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By Rachel Sacco, Scottsdale Convention and Visitors Bureau

Heating up visitor markets with the warm weather campaign

illions of eyes will soon gaze onto the Valley of the Sun during Super Bowl XLIX. With ESPN broadcasting from Scottsdale Fashion Square during Fan Fest Scottsdale, our city will be in the national spotlight. Although, Scottsdale is no stranger to being in the limelight with annual world-class events such as the Waste Management Phoenix Open, Barrett-Jackson Collector Car Auction and Scottsdale Arabian Horse Show. To capitalize on the national attention during the Super Bowl and Scottsdale’s events season, the Scottsdale Convention & Visitors Bureau is going above and beyond to share the message of Scottsdale’s sunshine and winter warmth with the launch of our annual warm winter weather campaign. From January through March, the “Warm Up in Scottsdale” campaign will target potential visitors who are suffering from the cold, dreary weather at home by reminding them of the sunshine in Scottsdale this winter. Our research has shown that New York, Chicago and Canada are some of our most important markets—not only bringing in masses of visitors, but also bringing visitors who spend a lot of money when they vacation. This research has enabled us to locate high-potential zip codes within our key markets that allows for more precise and targeted marketing efforts. Throughout the winter months, coldweather sufferers in those destinations will encounter Scottsdale messaging on their commutes to work, on the Weather Channel, in their airports, and on their

Facebook pages. They will be directed to WarmUpinScottsdale.com, which features “5 Great Ways to Warm Up this Winter” along with a contest to enter to win a trip for two to Scottsdale. As if that wasn’t enough, these potential visitors will see images of Scottsdale’s warm winter weather and world-class amenities while watching cable and broadcast TV, and flipping the pages of some of their favorite magazines, such as

Afar, National Geographic Traveler, Travel + Leisure, and Saveur. Last year’s efforts helped Scottsdale realize more visitors who were willing to pay higher rates at our hotels and resorts in order to take advantage of sitting by the sunshine instead of shoveling snow. With Super Bowl, our signature events, and the bureau’s warm weather campaign, we are anticipating a healthy 2015 peak season for Scottsdale’s tourism industry.  Rachel Sacco is the president and CEO of the Scottsdale Convention & Visitors Bureau, which is responsible for marketing the Scottsdale area as a premier travel and meetings destination to national and international leisure visitors, travel agents, tour operators and meeting planners.

legalminding

5 tips on renting your place for Super Bowl

he excitement of Super Bowl XLIX coming to Glendale on Feb. 1 is upon us and along with it the dollar signs of renting out your place to voracious fans By Errol Shifman, in search of a place to stay with money My Home Group to spend. Rents are advertised upwards of $3,000-$4,000 per week for a condominium. In order to make it a worthwhile experience both monetarily and for peace of mind here are some factors to consider to determine whether to rent or not. If you go for the cash do it safely … and legally. 1. Does the county or city where the property is located allow vacation rent-

als? Is there a homeowners association? If so, does the HOA allow short-term property rentals? In Scottsdale short-term stay rentals (fewer than 30 days), such as vacation rentals and bed and breakfast boutique hotels, are not allowed in single-family residential districts. (See www.scottsdaleaz.gov/codes/ zoning/sfruses.) But, multifamily zoning areas like condos are fair game. Check the zoning where your home is located. In Phoenix there is no explicit prohibition for short-term rentals. The definition of “residential purposes” in the zoning ordinance is one month or more. Some HOA CC&Rs talk about shortterm rentals, but check to see if it explicitly prohibits vacation or short-term rentals. 2. Will you have to have a business license or pay a business tax?

Both the codes of Phoenix and Scottsdale say that a person who has less than three residential units rented or available for rent in their cities does not have to pay a privilege “sales” tax. There is however a 5 percent transient lodging tax on any hotel, motel, apartment or individual charging for lodging space to any person for 29 days or less that may apply. Please contact your tax advisor to see if any of these taxes apply to you because the combined city, county and state privilege and transient taxes can add up to about 13 percent. (See Phoenix Code 14-445 and Scottsdale http://www.scottsdaleaz.gov/taxes/tlfaqs.) 3. What about insurance? Your homeowners insurance will not cover damage by your tenants. It may cover some medical if one of the renters …continues on page 62

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Expanding the

Empire Empire Aviation launches sales operations in Scottsdale CURRENT LISTINGS INCLUDE: 2011 Dassault Falcon 7X 2009 Hawker 4000 2008 Hawker 900XP 2000 Hawker 800XP 2000 Beechcraft 1900D 1998 King Air B200 1992 Beechjet 400A AIRCRAFT WANTED FOR ACQUISITIONS: Bombardier Challenger 605 Bombardier Challenger 300 Bombardier Global Express Embraer Legacy 600 Gulfstream G550 Hawker 800XP Citation CJ1+ RECENT SALES/ACQUISITIONS: Bombardier Global XRS Bombardier Challenger 605 Gulfstream GV

mpire Aviation Group, a leading provider of aircraft sales, management and charter services, has opened a new aircraft sales, acquisitions and brokerage office in the United States. The new sales office, located at Scottsdale Municipal Airport, will help the company access the world`s largest market for private aviation and business aircraft. North America accounts for more than 50 percent of global new business jet sales, and around 60 percent of the world`s general aviation fleet. Empire Aviation is focused on acquiring and reselling pre-owned business jets for buyers all over the world. The company has appointed Gary Wright, a veteran of the U.S. general aviation industry, to head its new U.S. sales operations. Empire Aviation’s ability to reach the four corners of the globe is an enormous asset for customers. In today’s global economy, it’s important to market your aircraft throughout the world and to have a sales team with the experience and knowledge to successfully close deals. Empire Aviation’s reach goes well beyond the borders of the United States, with well-established operations in Africa, India and the U.A.E. The market intelligence and research team at Empire Aviation is unrivaled in the industry. Having this knowledge assists Empire Aviation in attaining maximum value for customers while minimizing time on the market. When selling a multimillion-dollar piece of business equipment, it is essential to have a company behind you who understands the asset and will market it as such. “Every part of the global economic cycle creates opportunities in business aviation and espe-

cially in the U.S. because of its dominance,” said Gary Wright, director of Empire Aviation. “As well as the sheer size of the market, the United States aviation market is highly regulated, and this helps to provide buyers with further reassurance about their aircraft through the due diligence process, which we undertake pre-sale. As the majority of new aircraft sales in the U.S. are replacements for existing owners, we are set to see some very attractive acquisition opportunities and great value for buyers.” According to Empire Aviation Group, the price of a late model pre-owned business jet compared to new aircraft prices (which continue to rise) offers a substantial discount to buyers. Savings on pre-owned vs. new aircraft prices can run into the millions of dollars, which can be enough to cover operating costs for the owner for years. Pre-owned aircraft are also more readily available; with manufacturers currently running order backlogs, buyers of new aircraft may have to wait several years to take delivery. “Our new sales office is just the first step for Empire Aviation Group in the U.S.,” said Steve Hartley, executive director of Empire Aviation Group. “We have proven our aviation asset management business model and the U.S. is the next opportunity, after our 2012 launch in India. As the U.S. market for new business jets recovers, this creates opportunities in the pre-owned sector as corporations and individuals take delivery of their new aircraft and more aircraft come onto the preowned market. We plan to follow up this first step with the introduction of our full-service portfolio of aircraft management and aircraft charter.”

Tel: +1(480) 659-0808 | aircraftsales@empire.aero | 14605 N. Airport Drive, Suite 100 | Scottsdale, Arizona 85260

60 | Scottsdale Airpark News January 2015

Empire Aviation is a one-stop shop for integrated executive aviation services, offering aircraft acquisition, aircraft brokerage, financing solutions, and fleet consultation

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January 2015 Scottsdale Airpark News | 61

legalminding …continued from page 59

gets hurt, but that’s a discussion to have with your insurance agent. You will need a damage deposit and under Arizona’s Landlord Tenant Law you may only charge a security deposit of 1.5 times the amount of the rent. Some companies offer landlord insurance for vacation rental situations. 4. Should I do a background check? You need to know who will be in your home or rental unit. The safest way to find out is with a credit and criminal background check. In your application for the rental, it must state that the person is giving you permission to run such a check. The Arizona Association of Realtors has an “Application for Occupancy” available, and there are numerous websites to obtain a background check from or contact a private investigator. 5. Drafting a lease. You can obtain one from any office supply store, or a real estate agent can assist you with one from the Arizona Association of Realtors. Determine how much will be charged for rent, security and cleaning deposits? Consider cashiered funds. Is

Free Seminar Who: Errol Shifman, My Home Group What: Information on renting out your home for the week of the Super Bowl, Feb. 1. You will learn everything about protecting your home and minimizing risks. When: 7 p.m.-8 p.m. Tuesday, Jan. 6 Where: Driggs Title Agency, 7975 N. Hayden Road, Suite C-200, Scottsdale RSVP: eshifman@hotmail.com there a cancellation fee? Determine any use restrictions such as no smoking, no subletting or assignments, no pets, limit the number of occupants, no breaches of the peace. Remove all valuable items from the property. Following termination of the rental agreement, consider changing the locks. Offer to provide a maid or cleaning service daily. This will allow someone to enter the property daily to check for damage, etc. Upon

move-in a landlord shall furnish the tenant with: a signed copy of the lease, a move-in form for specifying any existing damages to the dwelling unit, and written notification to the tenant that the tenant may be present at the move-out inspection. Security deposits must be returned within 14 days. To be on the safe side, consult legal counsel and a tax advisor or other professional consultant prior to entering into an agreement. Good luck!  Errol Shifman, “Your Attorney Real Estate Agent,” is an attorney with more than 30 years experience, licensed by the State Bar of Arizona and trained in contracts and property law, including real estate litigation. He’s been an Arizona licensed Realtor for over 13 years, with offices at My Home Group, 8350 E. Raintree Dr., Scottsdale. Having practiced real estate litigation, he knows the pitfalls of residential real estate and as a real estate attorney has helped many clients out of problems with their contracts. More: eshifman@hotmail.com; attorneyerrolrealtor.com; 480-326-4627

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62 | Scottsdale Airpark News January 2015

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10446 N. 74th street > ±2,136 SF - ±14,887 SF office space > ±31,800 SF project size > Sale price: $5,475,000 > Class A office with grand two-story atrium lobby > Walking distance to shopping, restaurants, and over 500K SF of retail amenities > Parking: 4.4/1,000 SF (140 spaces) covered parking available 8955 e. Pinnacle Peak rd. > New ownership > ±1,245 SF to ±5,490 SF available > ±17,122 SF Class “A” office building > Walk to shops and restaurants > Fully improved with high-end finishes > Move-in ready > Efficient design > On the same campus as AJ’s Fine Foods shopping center

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Heaven a are planning hane Mustoe on ks ac -J tt Karen and S re Bar party for the ors pre-auction ’re also spons . ey Th n. o ti uc A an (J ar C ce r o d’Elegan Collect na Concours on s zo ri ur A o e nc th o r C fo more) and ilt B na . zo ri (Feb 7). 11 at the A ountain Hills the Hills in F

Brighton Motorsports launches coffee event, lands Lotus franchise By Marjorie Rice

tep into Brighton Motorsports and you’re transported to a world fit for James Bond and other famed aficionados of sleek, swift motorcars that stop traffic with their elegant lines, roaring engines and burnished finishes. Honestly, who wouldn’t salivate at the sight of a meticulously renovated ’62 Austin Healey? The latest Lotus in luscious bronze tones? A spanking new ebony Morgan 3 Wheeler whose design hearkens back to pre-World War II days? Or a 1999 Morgan Roadster that would look right at home at Downton Abbey? (For just $75,000 it could be yours.) For owners Shane and Karen Mustoe, this is heaven. “I’ve always liked cars and motorcycles—anything with an engine,” Shane Mustoe says. “Karen did too. When I was 16 I bought an MGB, and I …continues on page 64

January 2015 Scottsdale Airpark News | 63

…continued from page 63

was hooked on sports cars from then.” As Shane got older he gravitated toward sports cars from the ’60s, buying one, fixing it up himself, then selling it to buy another that caught his eye. “I never did that for a living,” he says. “It was just a hobby and a passion.” What Shane Mustoe did to pay the bills was more mundane— drywall contracting. He became a partner in a company that grew to nearly 1,200 employees at the peak of the building boom, with offices in the Airpark, Tucson and Las Vegas. Meanwhile, he still was dabbling in sports cars, buying and restoring them. “I was running out of space at home to store them, so I rented a space in Tempe that had lifts and a paint booth, and before I knew it, I was hiring employees to restore my cars,” Mustoe says. “I decided to take a few restoration jobs for customers, then started selling a few cars, and it sort of transformed into a business.” Not one to spin his wheels, Mustoe was starting yet another business, manufacturing a laundry product he invented. “Basically, it’s a box that fits inside a wall to connect a dryer vent pipe to a flex pipe, so the dryer can be pushed all the way back to the wall,” he says. The company, Construction Solutions, manufactures and distributes the dryer box along with other building products. “It’s not very sexy,” Mustoe says, “but we have two employees selling about 10,000 products a month.” That business doesn’t require much of his time, which is just as well because classic car sales and service is a high-touch relationship business that eventually became Mustoe’s primary focus. While he kept Construction Solutions, Mustoe sold his partnership interest in the drywall company so he could concentrate on cars, opening Brighton Motorsports about seven years ago. He and Karen work together in the busi-

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Shane Mustoe, owner of Brighton Motorsports, beside a glistening black Morgan 3 Wheeler.

sts a torsports ho Brighton Mo the first ffee meet-up 15650 Cars and Co at h nt every mo w. Saturday of w w : re o M . Blvd rsports. N. Northsight to o m/brightonm facebook.co ness. “She’s really good at marketing and branding,” Shane says. “I get a lot of accolades, but a lot of that should go to my wife.” Part of that marketing involves events for customers. In addition to their Cars and Coffee meet-ups for customers the first Saturday of the month, the Mustoes are planning a pre-auction party for the Barrett-Jackson Collector Car Auction. They’re also sponsors for the Arizona Concours d’Elegance (Jan. 11 at the Arizona Biltmore) and Concours on the Hills in Fountain Hills (Feb. 7). Then there’s the Brighton Classic Car Rally, Nov. 1 this year, which benefits the Sojourner Center. Their company, with nine employees, does more than sell cars. They also do repairs and detailing and sell insurance for the specialty vehicles. “We have four technicians,” Mustoe says. “They’re generally older than most dealers’ service employees because we need people who still know what carburetors, points and condensers are. Younger technicians don’t know about them because nowadays everything is fuel-injected and electronic ignitions. “Our guys have been in the industry long enough that they know the old stuff while they’ve kept current. They’re able to work on anything from a ’30s Ford all the way through to the new Lotus Evora.”

New Lotus Dealer

Brighton became the state’s sole Lotus dealer in December.

Only one model, the Evora, is legal for sale as a new car here because other Lotus models don’t meet U.S. crash standards. Lotus is making design changes to meet the standards and new models are expected this year, Mustoe says. It’s a similar situation with Morgans. The company’s 3 Wheeler is the only Morgan that’s legal for new sales in the United States. The company is planning design changes that will meet U.S. standards within three years, and Mustoe also expects to have more of their models to sell. “We’re going to start looking for a larger place in anticipation of that growth,” he says. You can bet it will be in the Airpark. “We live north of here, and I’ve officed here since 1996,” Mustoe says. “But it’s more than convenience. The Airpark is just fun. It’s like an industrial park and resort all at the same time. We just love the vibe. “Sometimes Karen and I will work late. When we leave, we look through the windows and see those beautiful cars in there and we just want to pinch ourselves, thinking, ‘Can you believe that this is our place and our cars that we get to be around and sell?’ “It’s a dream come true.”

Brighton Motorsports 15650 N. Northsight Blvd., Suite 1 480-483-4682 brightonmotorsports.com

January 2015 Scottsdale Airpark News | 65

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Sequence-of-Return Risk Is a Retirement Killer When you incur risk makes all the difference By Thomas K. Brueckner, Strategic Asset Conservation

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financialfundamentals missed only the 10 Best Days in that 60-year investment lifetime, your original dollar merely grew to $27; nearly half as much. Their conclusion? “None of us knows when one of those 10-best days is going to occur, so rather than missing out on such gains while sitting on the sidelines, one should stay in over the long run so as to catch all of those best days.” No mention was made as to what missing the 10 worst days would do for that dollar in 60 years. (Actually, it would have grown to $127.) What so many of these misguided studies rarely address is the age of the investor and their stage of life. When one incurs massive losses in one’s portfolio has far more to do with a sustainable retirement than any other single factor. Per Investopedia: “It is not just long-term average returns that impact your financial wealth, but the timing of those returns. Two retirees with identical wealth can have entirely different financial outcomes, depending on when they start retirement. A retiree starting out

at the bottom of a bear market will have better investing success in retirement than another starting out at a market peak, even if the long-term averages are the same.” Another consequence of this to a recent retiree who is no longer contributing to his 401(k) from income, is that the ability to recover their losses after a big decline becomes greatly diminished, and the risk of outliving their assets will likely increase significantly. Guaranteeing a lifetime income from some of one’s financial assets can help mitigate sequence of returns risk. Finally, sequence of return risk is rarely discussed by advisors who make their living, not by acting as fiduciaries, but from an AUM (assets under management) trail commission so long as their clients remain fully invested. As regulators are now pointing out, this sometimes creates a conflict of interest between the retiree, who can no longer afford excessive risk on monies it’s taken them 40 years to save, and their advisor whose income is dependent upon their client remaining fully

invested in various market holdings. A March 2011 Financial Planning magazine article found that “advisors have a history of being significantly disconnected from their clients’ actual needs.” When clients were asked what their top concern was, 88.6 percent said “losing our wealth.” When advisors were asked the same question, only 15.4 percent believed “losing their wealth” was the most important concern of those clients, virtually the polar opposite of how clients view their needs. Perhaps it is time to discover whether sequence-of-return risk is likely to derail your retirement.  Thomas K. Brueckner, CLTC, is president/CEO of Strategic Asset Conservation in Scottsdale, a conservative wealth management firm with clients in 18 states and six countries. He is a 2011 Advisor of the Year national finalist, a radio talk show host, and a mentor to other advisors nationally. He may be reached for comment at go2knight.com.

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advicefromweiss

JANUARY Business Horoscope By Weiss Kelly, PMAFA The year 2014 did not end on a peaceful note. It’s time to restructure parts of our lives and our approach to business. Get ready for a list of new restrictions and principles that will be put into place in the next one to three years. Ask yourself, how will these affect me?

ARIES 3/21-4/19 Your patience will pay off this year. Expect a more active year ahead. Assert yourself the 1st9th and 20th-30th. Keep informed of new developments in your industry and the surrounding community. Consider it a must to attend any openings or promotional events. You get that break by midmonth. TAURUS 4/20-5/20 Last month’s lessons can be replaced with success stories in January. You need to prioritize! Interactions with others, whether personal or professional, seem more harmonious. You can reach agreements or arrange meetings around the second or third week. After that, a bit of a slowdown in business may occur, with more effort required until the 22nd. A mix of social activities with colleagues can strengthen ties. GEMINI 5/21-6/21 You start the year off with new responsibilities and commitments. Associations with other will be a constant form of learning. People or clients from your past professional life may reappear. Check your email frequently. Travel-related issues are likely later in the month. Great ideas and promotional matters are favored the second and third weeks. CANCER 6/22-7/22 You need to be more creative in your thinking. Circle the week of the 12th for inspiration and opportunities. Whatever is going on in your chart will be laying the groundwork for a new career or position. January highlights significant partnerships. LEO 7/23-8/22 Stars are still in your favor for the next six months. Concentrate on networking and selling your ideas. Pay attention to your appearance and demeanor. Do what makes

68 | Scottsdale Airpark News January 2015

you feel good, and good thngs will happen with some help from your friends and associates. The week of the 20th brings new encounters with the right people. VIRGO 8/23-9/22 Expect a new set of rules to influence your work area. You are the adaptable type and can adjust easily. In 2015, you have an increasingly adventurous attitude. This month can be a busy time, and work goals can be achieved with little pressure from others. Interacting and working together in a partnership is favored. You seal a deal by midmonth. LIBRA 9/23-10/23 In 2015, it’s easier for you to keep everybody in harmony. That heavy financial crunch of the last few years is no longer a great threat. Your $$ improves rapidly except for a brief period of paying off some past obligations. Circle the last half of January to focus more on networking, meeting with clients and creating a new game plan. The 20th-30th is an opportune time for presentations. SCORPIO 10/24-11/21 You enter 2015 free of past personal restrictions and obligations, and are wiser and more in control of your future. A change in your goals for the year ahead requires a change of attitude and discovery on your part. In order to advance, you’ll need to undergo a learning process of some sort. Keep abreast of new developments in the work world. SAGITTARIUS 11/22-12/21 Get ready for restrictions, assignments and exciting changes. You can learn a lot this year—about yourself, your profession, and others. Be a bit cautious in what you commit to this month (it may not be so easy to back out of).

A good question to ask yourself is what you committed to at the start of your career, as a similar challenge or change is occurring now. CAPRICORN 12/22-1/19 No need to complain this year, providing you keep up with the new normal of fresh restrictions. Be informed and prepared (like the scouts) so you can apply this to your work situation. Do some creative visioning. You are ready to move ahead with confidence on those ideas you have been storing in your mind for months. Now with a little help from your contacts, it can happen. AQUARIUS 1/20-2/18 Conflict on the job will work out to your advantage. Networking is January’s focus. The quality of your professional associations is brought to light and will be in effect the next six months. Be assertive and use that political savvy. Hold off until next month to make any job changes and do your due diligence. PISCES 2/19-3/20 Go after your goals this month with confidence. Keep that to-do list handy: you can put it into play by the week of the 12th. Arrange meetings or presentations the week of the 20th. Expect a favorable outcome to your offers by the end of the month. Tweak your creative senses and trust your own feelings! Utilize this favorable time: if you can think it, it can happen. 

For your new 2015 personal forecast recorded by Weiss on a CD (credit cards accepted), email weissastro@aol.com.

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January 2015 Scottsdale Airpark News | 69

businessdirectory

For information regarding business directory placement call 480-991-9057 x2 or email advertising@scottsdaleairpark.com for more details. ACCOUNTING

We Offer Free Consultations 14901 N. Scottsdale Rd., Suite 200 Scottsdale, AZ 85254 Phone: 480-348-1765 www.abisaz.com

ATTORNEYS

best law firm

Family Law & Mediation 14300 N. Northsight Blvd., Suite 204 Scottsdale, AZ 85260 Phone: 480-219-2433 www.bestlawaz.com

AIRCRAFT BROKER

WC Aeronautical

Joe Dan Higgins Scottsdale, AZ Decades of experience with honesty and integrity Phone: 480-560-0568 www.wcallc.com

Business Law Practice Emphasizing Commercial Litigation & Collection Management Employment & Labor Law Personal Injury & Tort Litigation 16427 N. Scottsdale Rd., Suite 410 Scottsdale, AZ 85254 Phone: 602-508-6040 GoormanLaw.com

AIRPORT TRANSPORTATION/ CAR SERVICE/TAXI

Everyday Transportation Valleywide Sedans, Limousines, SUVs, Vans & Buses • Airport Permitted • On Time Service • Local, Leisure, Business Tours & Transfers • Visit our On-Demand stand at Scottsdale Fashion Square Phone: 480-348-0600 Email: reserve@desertknights.com www.desertknights.com An affordable safe alternative to a taxi Go localfirstAZ.com and Enjoy the Journey...

ATTORNEYS/BANKRUPTCY

HYMSON GOLDSTEIN & PANTILIAT, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.scottsdale-lawyer.com

14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

ATTORNEYS/ COMMERCIAL LITIGATION

HYMSON GOLDSTEIN & PANTILIAT, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.scottsdale-lawyer.com

14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

ATTORNEYS/CONSTRUCTION LAW

APPAREL

T-Shirts, Polos, Hats and More! The Industry's Low Cost Producer! Call Today! Phone: 480-970-4148 www.sunstatemarketing.com

70 | Scottsdale Airpark News January 2015

14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

BANKING/SAVINGS/LOANS

businessdirectory

ATTORNEYS/PERSONAL INJURY

BUSINESS/COMPUTER TRAINING

HYMSON GOLDSTEIN & PANTILIAT, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.scottsdale-lawyer.com

14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

AUTOMOBILES

ATTORNEYS/FAMILY LAW

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14300 N. Northsight Blvd., Suite 204 Scottsdale, AZ 85260 Phone: 480-219-2433 www.bestlawaz.com

★

Family Law & Mediation

★

best law firm

8585 E Frank Lloyd Wright Blvd Scottsdale, AZ 85260 Phone: 602-464-7226 www.vanchevrolet.com

AUTOMOTIVE

17470 N. Pacesetter Way, Suite 219 Scottsdale, AZ 85255 Main: 480-305-2145 Fax: 480-305-2146 SCC Institute Email: Business AZLending@bank34.com 14350www.bank34.com N. 87th St., Suite 185 Scottsdale, AZ 85260 Phone: 480-425-6910 Fax: 480-425-6901 www.sccbi.com

BUSINESS CONSULTING

The

14287 N. 87th St., Suite 123 Phone: 480-609-0055 480-609-8958 BusinessFax: Wealth Club - Scottsdale www.pinnaclebankaz.com 5434 E Lincoln Dr. #15

Paradise Valley, AZ 85253 Phone: 480-951-4988 BUSINESS FORMATION Fax 480-998-3724

14415 N 73r Scottsda (480) www.deser email: info@de

AND www.scottsdalebusinesswealthclub.com TRANSACTIONS BUSINESS INSURANCE

Karen L. Evers, Agency Owner/Insurance Consultant 14850 Rd., Suite 8687N. E.Scottsdale Via De Ventura #218450 Scottsdale, AZ Scottsdale, AZ 85254 85258 Phone: Phone: 480-609-0011 480-305-1175 Fax: Fax: 480-609-0016 480-305-1176 www.ngdlaw.com Email: kevers@farmersagent.com

AUTOMOTIVE/BMW SERVICE

CATERING

16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.scottsdale-lawyer.com

14427 N. 73rd Stree Phone: 4 Fax: 48 www.tro

COMMERCIAL LA

Scottsdale: Scottsdale: 16211 16211N. N. Scottsdale Scottsdale Rd. Rd. #4 #4 Phone: 480-607-DELI(3354) Phone: 480-607-DELI(3354)

ATTORNEYS/PERSONAL INJURY

15650 N. Northsight, Suite 3 Scottsdale, AZ 85260 Phone: 480-922-1068 Email: bmwpitcrew@ultimateautoworks.com www.ultimateautoworks.com

Phoenix: Phoenix: 21705 N. N. 19th 19th Ave. Ave. 21705 Phone: Phone:623-581-DELI(3354) 623-581-DELI(3354) www.RinaldisDeli.com

CHILD CARE

CLOUD COMPUTING ATTORNEYS/PERSONAL INJURY

16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.legalcounselors.com

AUTOSERVICE/REPAIR SERVICE/REPAIR (CONT.) AUTO

Taking Care of You 25847 N. 19th Av Phone: 6 www.pockland

We Deliver & Offering Catering Too! We Deliver & Offering Catering Too! www.RinaldisDeli.com

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Gregory P. Gillis, Dinner e Rd., Suite 450 AZ 85254 609-0011 09-0016 aw.com

18325 N. Allied Way #20 2060 W. Whispering W 10320 W. McDowell R Phone: 6 www.chir

COMMERCIAL CL STAFFING

CATERING

HYMSON GOLDSTEIN & PANTILIAT, PLLC

Certified Specialist in Injury and Wrongful Death Litigation Steven A. Cohen Of Counsel to Nussbaum Gillis & Dinner 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 602-677-3216 HYMSON GOLDSTEIN Fax: 602-422-9198 www.cohenlawgrp.com PANTILIAT, PLLC

CHIROPRACTIC

COMMERCIAL/R GLASS WORKS

Fesler Built Maintenance, Performance, Restoration, Storage 15210 N. 75th St. Scottsdale, AZ 85260 Phone: 480-748-2000 www.feslerbuilt.com

GATION

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ATTORNEYS/ESTATE PLANNING AND PROBATE (CONT...)

COMMERCIAL LE

13831 N. 94th St., Scottsdale, AZ 85260 Phone: 480-860-9500

6440 E. Greenway Pkwy., Scottsdale, AZ 85254

8245 E. Butherus Dr. 8245 E. Butherus Dr. Scottsdale, AZ 85260 Scottsdale, AZ 85260 Phone: 480-951-4054 Phone: 480-951-4054 www.raycocarserviceaz.net

www.raycocarserviceaz.net

Hosted PBX, Hosted Exchange, File Sync & Share, Phone: 480-368-1711 Internet Connectivity, Conferencing www.scottsdalelearningcenters.com Scottsdale, AZ Phone: (480) 464-1000 Contact Todd Short at: tshort@e442.com www.e442.com

January 2015 Scottsdale Airpark News | 71

78 | Scottsdale Airpark News November 2012

AUDIO/VIDEO - HOME THEATER

STRUCTION LAW 7333 E. Butherus Dr., Suite 100-B

Rick Shaw, R 17470 N. Pacese Scottsda Main: 480-305-21 Email: rick.s@ www.bank

businessdirectory

COMMERCIAL LENDING

COMPUTERS - OFFICE

DETAILING

Feature Marketing, Inc.

17470 N. Pacesetter Way, Suite 219 Scottsdale, AZ 85255 Main: 480-305-2145 Fax: 480-305-2146 Email: AZLending@bank34.com www.bank34.com

COMMERCIAL REAL ESTATE

Feature Marketing, Inc. Has Moved to a New Scottsdale Airpark Location We can supply your office needs, computers/laptops/LCDs/printers/servers 7464 E. Tierra Buena Lane, Ste. 107 Scottsdale, AZ 85260 Call Sales: Phone: 480-947-9912 Fax: 480-947-5621 www.featuremarketing.com

COURIER/DELIVERY

CORPORATE HOUSING Office • Industrial • Retail • Medical Kay Pickron, Principal Phone: 480-585-3240 Cell: 480-818-1884 Email: Kay@pickronturner.com www.pickronturner.com Exclusively Representing Tenants & Buyers Complimentary Consultation

Your Professional Delivery, Courier and Messenger Service Same Day Delivery, 1 Hour, 2 Hour and 3 Hour Messenger: Document and Envelopes Courier: Small to•large Box Loads Corporate Housing Vacation Rentals Freight: Pallets and Multiple Cartons Center Kierland-NorthScottsdale/Old Town-City Phone: 480-390-8667 • 602-390-8667 Desert Ridge-Phoenix/Oro Valley-Tucson www.tomsdelivery.com Phone: 602-672-7552 Email: thestay@thestay.com www.thestay.com

Fesler Built Maintenance, Performance, Restoration, Storage 15210 N. 75th St. Scottsdale, AZ 85260 Phone: 480-748-2000 www.feslerbuilt.com

DIRECT MAIL SERVICES

DOORS

EMPLOYE

Complete Lettershop Services Fullfillment • Lists • Discounted Postage 7650 E. Redfield Rd., Suite D-6, Scottsdale, AZ 85260 AZ 85260 7650 E. Gelding Dr., Scottsdale, Phone: 480-948-4697 480-483-7677 Phone: Email: BUSHLPRS@aol.com www.scottsdalecustom.com www.businesshelpersmailcenter.com

DOORS – SALES

DENTAL DENTAL

SD E

9907 E. Bell Rd., Suite 110 Scottsdale, AZ 85260 Phone: 480-529-2697 Email: roscoe@lightretail.com

COMPUTER & ELECTRONIC RECYCLING

Scottsdale Dental Excellence Jeffrey D Clark DDS FAGD

Cosmetic and Family Dentistry 8765 201 8765East EastBell BellRoad, Road, Suite Suite 201 Scottsdale, 85260 Scottsdale, AZ AZ 85260 480-585-1853 Phone: 480-585-1853 www.jclarkdds.com www.jclarkdds.com

COMPUTERS - BUSINESS

EMPLOYM Premium Doors & Windows 8175 E. Raintree Dr. #5 Targeted Design, Printing & Mailing Services! Scottsdale, AZ 85260 Your Message…Delivered! Phone: 480-443-3151 www.weathershield.com Call Today!

Phone: 480-970-4148 DRY CLEANING

www.sunstatemarketing.com

2415

Phone: 6

DRY CLEANING

EMPLOYM

DENTAL/ENDODONTICS

Feature Marketing, Inc.

ARRANGE PICKUP OR DROP OFF OF YOUR COMPUTER OR ELECTRONICS TO BE RECYCLED 20 Years in the Airpark 7464 E. Tierra Buena Lane, Ste. 107 Scottsdale, AZ 85260 Phone: 480-947-9912 Fax: 480-947-5621 www.featuremarketing.com

Jim

Thomas V. McClammy, D.M.D, M.S. Shawn R. Anderson, D.D.S., M.S.D. 8765 E. Bell Rd., Suite 213 Scottsdale, AZ 85260 Mrinal Bhatt, D.D.S. Phone: 480-731-3636 • Fax: 480-731-3637 8753 E. Bell Rd., Suite 101 www.nsendodontics.com Scottsdale, AZ 85260 DESIGN Phone: 480-563-4ZEN (4936) www.transzendental.com

Donn Frye, CEO 7126 E. Sahuaro Dr., Scottsdale, AZ 85254 Phone: 480-948-2781 Fax: 480-948-2867 “8 locations to serve you!” www.prestigecleaners.com Donn Frye, CEO

E. Sahuaro Dr., Scottsdale, AZ 85254 DVD 7126 TRANSFERS Phone: 480-948-2781 Fax: 480-948-2867 prestigecleaners.com

EYE CARE

DR. A

1384

EMPLOYMENT & RECRUITING

DENTAL/ENDODONTICS

FINANCIA

Feature Marketing, Inc. HIGH END REFURBISHED COMPUTER EQUIPMENT 7464 E. Tierra Buena Lane, Ste. 107 Scottsdale, AZ 85260 Phone: 480-947-9912 Fax: 480-947-5621 www.featuremarketing.com

72 | Scottsdale Airpark News January 2015

Located in the Scottsdale AirCenter 15290 N. 78th Way, Suite B200 AZDMD, 85260 MS, PLC Thomas Scottsdale, V. McClammy, Phone: 480-483-7867 & Associates 8765leno@iconprintlabs.com E. Bell Rd., Suite 213 Email: Scottsdale, AZ 85260 www.iconimaginggroup.com Phone: 480-731-3636 • Fax: 480-731-3637 www.nsendodontics.com

DIRECT MAIL SERVICES

DVD TRANSFER Barb KeefeSTATION

15849 N. 71st Suite #109 100 8880 EAST VIA St., LINDA Scottsdale, AZ 85254-2179 SCOTTSDALE, AZ 85258 Phone:(480) 480-281-1620 Phone: 607-7788 Email: barb@careerhire.com Fry’s Marketplace Plaza www.careerhire.com NW Corner of 90th St. & Via Linda Temporary • Temporary to Hire • Direct Hire www.dvdtransferstation.net Executive Search

Dillan 14851

EMBROIDERY/SILK SCREENING

Phone: 4

Offering Video Resumes AZBlvd. 85260# 123 14300Scottsdale, N. Northsight Phone: 480-922-9500 Scottsdale, AZ 85260 Fax: 480-922-9504 Phone: 480-922-9500 Fax: 480-922-9504 www.gouldstaffing.com

AZ 85254

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GLASS & MIRROR

EMPLOYMENT & RECRUITING

JEWELRY JEWELRY

Auto • Residential • Commercial 8340 E. Raintree Dr., Suite B10 Scottsdale, AZ 85260 Phone: 480-991-9392 Fax: 480-991-1264 www.americanglassaz.com

FINANCIAL SERVICES DR. ANNETTE HANIAN

23233 N. Pima Rd., Suite 109, 23233 N. Pima Rd., Suite 109, Scottsdale, AZ 85255 Scottsdale, AZ 85255 Phone: 480-515-1200 Phone: 480-515-1200

Ahwatukee Town Center

Ahwatukee 4843 E. Town Ray Rd., Center Ahwatukee, AZ Rd., 85044 4843 E. Ray Phone: 480-598-0306 Ahwatukee, AZ 85044 Phone: 480-598-0306

LOCKSMITHS

HOTELS

FINANCIAL SERVICES

Dillan Micus, Executive Vice President 14851 N. Scottsdale Rd., Suite 103 Scottsdale, AZ 85254 Phone: 480-444-3750 • Fax: 480-922-5203 www.axaonline.com Dillan Micus, Executive Vice President

FINGERPRINTING 14851 N. Scottsdale Rd., Suite 103

Scottsdale, AZ 85254 Phone: 480-444-3750 • Fax: 480-922-5203 www.axaonline.com

Be inspiredat the new Holiday Inn Scottsdale North Opening December 2014. 14255 N. 87th St. Scottsdale, AZ 85260 Phone: 480-922-6500 www.holidayinnexpress.com/scottsdaleaz

FINGERPRINTING SCOTTSDALE 15560 N. Frank Lloyd Wright Blvd, Suite B Scottsdale, AZ. 85260 Call 480.860.8446 for Appointment Times ® Nathalie Potvin, Financial Advisor AAMS www.FingerPrintingScottsdale.com Wells Fargo Advisors, LLC 20551 N. Pima Rd., Suite 200 Your place to go when you need to be Scottsdale, AZ 85255-9155 fingerprinted FAST and ACCURATELY! 480-419-2014 We providePhone: pre-employment and licensing Fax: 480-419-2404 fingerprinting in Scottsdale, Arizona. Toll Free: 800-453-6737 nathalie.potvin@wfadvisors.com www.wfadvisors.com/nathalie.potvin

GENERAL CONTRACTING

INSURANCE November 2012 Scottsdale Airpark News |

FOR ALL YOUR PAINTING & CONSTRUCTION NEEDS PLEASE CALL FOR A FREE ESTIMATE Phone: 602-843-6400 Fax: 602-978-1200 Email: info@silveradopainting.com www.silveradopainting.com

GIFTS

13845 N. Scottsdale Rd. Scottsdale, AZ 85254 7755Phone: E. Redfield Rd., Suite 300 480-948-6677 www.OpusArtofJewelry.com Scottsdale, AZ 85260 Phone: 480-596-9700 LANDSCAPING www.pinnaclelock.com

Complete Fullfillment • L 7650 E. Re Scott Phon Email: BU www.busines

8151 E. E Scott Phon Email: ww

NETWORKING

Chey Castro, MSA 21000 N. Pima Rd., Suite 100 Scottsdale, AZ 85255 Phone: 602-570-2516 Email: cheyluxuryhomes@gmail.com www.cheycastro.com 7706 E. Acoma Dr. #3 Scottsdale, AZ 85260 Phone: 480-948-4485 • Fax: 480-948-7458 MAILING LISTS & SERVICES Email: contact@azmetroscapes.com www.azmetroscapes.com

8145 E. Evans Rd., Suite 6 Scottsdale, AZ 85260 Phone: 480-443-1973 www.allazins.com

Complete Lettershop Services Fullfillment • Lists • Discounted Postage 7650 E. Redfield Rd., Suite D-6, Scottsdale, AZ 85260 Phone: 480-483-7677 Email: BUSHLPRS@aol.com www.businesshelpersmailcenter.com

INTERNET MARKETING MOBILE APPS

Fine Pens, Cigars, Knives, Wet Shaving, Watches Fine tools for Men Scottsdale Promenade 16211 N. Scottsdale Rd., #A3 Scottsdale, AZ 85254 Phone: 480-575-0729 www.penchetta.com

7575 E. Redfield Rd., Suite 225 Scottsdale, AZ 85260 Phone: 480-348-0467 Ext. 1 www.fasturtle.com Email: info@fasturtle.com

Tim Fit 7689 E. Pa Scott Phon Fax www.s

MOBILE APPS

LUXURY RESIDENTIAL REAL ESTATE

Taking Care of Your Landscaping Needs 25847 N. 19th Ave., Phoenix, AZ 85085 Phone: 623-879-7547 www.pocklandscapesolutions.com HGI Satisfaction Promise - We promise to do whatever it takes to ensure you’re satisfied, or you don’t pay. You can count on us. GUARANTEED™. 8550 E Princess Dr. Scottsdale, AZ 85255 Phone: 480-515-4944 SCTNP-SALESADM@hilton.com www.scottsdalenorth.stayhgi.com

7755 E. Re Scott Phon www.p

MAILING LISTS

Desert Village Desert Village

EYE CARE

13840 N. Northsight Blvd. #105, Scottsdale, AZ 85260 Phone: 480-443-1150 www.completevisioncare.com

Gregory Mohr, Managing Director 6501 E. Greenway Pkwy., Suite 103 Scottsdale, AZ 85254 Phone: 602-620-3851 Fax: 480-998-3239 Email: gmohrpi@cox.net www.tmigpi.com

businessdirectory

2415 E. Camelback Rd., Suite 450 Phoenix, AZ 85016 Phone: 602-707-1880 • Fax: 602-707-1889 www.ledgent.com EMPLOYMENT & RECRUITING

ory

8151 E. Evans Road, Suite 2 Scottsdale, AZ 85260 Phone: 480-315-8040 Email: info@vuria.com www.vuria.com

January 2015 Scottsdale Airpark News | 73

NORTH

SCOT

Chambe

14301 North Scotts Phone: 480-889 www.north

businessdirectory

MOBILE APPS (CONT...)

14301 N. 87th St., Suite 110 Scottsdale, AZ 85260 Phone: 480-607-6494 www.adeptpros.com

MOBILE TECHNOLOGY

14301 N. 87th St., Suite 110 Scottsdale, AZ 85260 Phone: 480-607-6494 www.adeptpros.com

OFFICE SPACE SERVICES

PARKING LOT MAINTENANCE

602-258-3454 AREA WIDE SWEEPING

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108, Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

Industrial • Commercial Parking Lots • Power Washing Dumpster Cleaning • Office Cleaning www.streetsweepingscottsdaleairpark.com

PERSONAL ASSISTANCE

PAINTING CONTRACTOR

Helping Everyday People Meet Their Everyday Needs! Personal, Business & Senior Assistance Phone: 602-619-0079 Email: assistants@girlfridayotg.com www.girlfridayotg.com

NETWORKING ORGANIZATIONS

POOLS/SPAS/PATIOS 7501 E. McCormick Pkwy #202N Scottsdale, AZ 85258 Phone: 480-355-2700 www.scottsdalechamber.com

Ken Armstrong, Owner Phone: 623-910-9527 • Cell: 623-293-2755 Email:ken@armstronginnovations.com www.armstronginnovations.com 10320 N. Scottsdale Rd. Scottsdale, AZ 85253 Phone: 480-951-3599 www.sunpatioaz.com

NETWORKING ORGANIZATIONS

Anita Welsh, Administrator P.O. Box 1754 Scottsdale, AZ 85252 Phone: 480-391-6585 www.womenofscottsdale.org

FOR ALL YOUR PAINTING & CONSTRUCTION NEEDS PLEASE CALL FOR A FREE ESTIMATE Phone: 602-843-6400 Fax: 602-978-1200 Email: info@silveradopainting.com www.silveradopainting.com

14255 N. 79th St., Suite 1 Scottsdale, AZ 85260 Phone: 480-483-6100 Fax: 480-483-9096 Email: info@swimpoolwarehouse.com www.swimpoolwarehouse.com

PRINTING OFFICE SERVICES

8426 E. Shea Blvd., Scottsdale, AZ 85260 Phone: 480-664-6600 www.boardroomsuites.com

74 | Scottsdale Airpark News January 2015

Specializing in North Scottsdale Call for a Free Estimate Phone: 602-501-5997 Email: claudio@sunwestpainting.com www.sunwestpainting.com

15770 N. Greenway-Hayden Loop, Suite 101 Scottsdale, AZ 85260 Phone: 480-483-0166 Fax: 480-483-9019 www.despinsprinting.com

ns.com CIM ns.com

Scottsdale, AZ 85260 Tim Fitzgerald, President Phone: 480-483-6100 7689 E.Fax: Paradise Lane, Suite 8 Tim Fitzgerald, President 480-483-9096 85260 7689Scottsdale, E. ParadiseAZ Lane, Suite 8 www.swimpoolwarehouse.com Scottsdale, AZ 85260 Phone: 480-970-4148 Phone: 480-970-4148 Fax: 480-481-9848 Fax: 480-481-9848 www.sunstateprint.com PRINTINGwww.sunstateprint.com (CONT...) PRESCHOOL & CHILDCARE

PROPERTY MANAGEMENT

O’Day Printing

7625 E. Redfield Rd., Suite 100 Scottsdale, AZ 85260 Phone: 480-947-7757 • Fax: 480-443-8215 www.odayprinting.com

REAL ESTATE & DEVELOPERS (CONT.)

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REAL ESTATE & DEVELOPERS (CONT...)

REAL ESTATE DEVELOPERS (CONT.)

REAL ESTATE & DEVELOPERS (CONT.)

14605 N. N. Airport Airport Dr., Suite 14605 Suite 110 Scottsdale, AZ 85260 85260 Scottsdale, AZ Phone: 480-483-1985 Phone: 480-483-1985 TimFax: Fitzgerald, President Fax: 480-483-1726 480-483-1726 7689 E. Paradise Lane, Suite 8 www.airportproperty.com www.airportproperty.com

Stephen A. Cross, CCIM “The Tenant’s Advocate”

PROMOTIONAL PRODUCTS

108,

Business Cards, Brochures, Flyers, Postcards & More! Highest at the Lowest Price! EdgeQuality Real Estate Services, LLC William Schuckert, Designated Broker/Principal

Located in theCall Scottsdale AirCenter Today! 15100 N. 78th Way, Suite 207 Located Scottsdale AirCenter 15290in N.the 78th Way, AZ Suite B200 Phone: 480-970-4148 Scottsdale, 85260

15290 N.Phone: 78th Way, Suite B200 www.sunstatemarketing.com Scottsdale, AZ 85260 480-922-0460 It’s A SmallScottsdale, World Preschool Fax: 480-483-8409 AZ 85260& Childcare Phone: 480-483-7867 15650 N 83rd Way, Scottsdale, AZ 85260 Email: edgesdl@aol.com Phone: 480-483-7867 Email: Email: leno@iconprintlabs.com (Inside Impact Church) Email: www.iconprintlabs.com Email: leno@iconprintlabs.com 602-402-2810 • www.smallworlddaycare.org www.iconprintlabs.com “Our goal is to meet the social, emotional, physical, and intellectual needs that are unique to each child!”

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Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

PROPERTY MANAGEMENT

10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 2150 E. Highland, Suite 207 Toll Free: 888-998-1414 Phoenix, AZ 85016 Email: steve@crossrealty.com Phone:www.crossrealty.com 602-955-3500 • Fax: 602-955-2828

Cutler Commercial www.cutlercommercial.com

Phone: 602-650-2260 Terry Biehn, Nicole Brook, Joe Blegen www.camidor.com

PRINTING Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 O’Day Printing Phone: 480-483-2853 • Fax: 480-951-7460 O’Day Printing

7625 100 7625E.E.Redfield Redfield Rd., Rd., Suite Suite 100 7625Scottsdale, E. RedfieldAZ Rd., Suite 100 85260 Scottsdale, AZ 85260 Scottsdale,•AZ 85260 Phone:480-947-7757 480-947-7757 • Fax: 480-443-8215 Phone: Fax: 480-443-8215 www.odayprinting.com Phone: 480-947-7757 • Fax: 480-443-8215 www.odayprinting.com www.odayprinting.com

15770 N. Greenway-Hayden Loop, Suite 101 PROMOTIONAL PRODUCTS PROMOTIONAL PRODUCTS Scottsdale, AZ 85260 PROMOTIONAL PRODUCTS Phone: 480-483-0166 Karlene Politi, CPM®, President Fax: 480-483-9019 8501 E. Princess Dr., Suite 130 www.despinsprinting.com

• Industrial • Office • Retail • Investment • Property Management Currently, CPI’s management portfolio consists of over 100 projects, approaching 4.5 million square feet, Our Vision: and To consists industrial, and space. alwaysofbeoffice, the best choice for ourretail clients. 2323 University Drive220 7025 N. West Scottsdale Road, Suite

Kristin Guadagno, Certified Senior Tempe, AZ Scottsdale, AZ85281 85253Escrow Officer 14200480-966-2301 N. Northsight Blvd., Suite 100 Phone: • Fax: 480-966-0132 Phone: 480-966-2301 • Fax: 480-348-1601 Scottsdale, AZ 85260 www.cpiaz.com www.cpiaz.com Phone: 480-538-1940 Fax: 480-538-1960 www.chicagotitlearizona.com Email: kristin.guadagno@ctt.com

Scottsdale, AZ 85255 Phone: 480-427-4277 Email: k.politi@optimpmsolutions.com www.optimpmsolutions.com

Pens, Shirts, Bags, Calendars and More! Tim Fitzgerald, President OverE.10,000 Items Available! 7689 Paradise Lane, Suite 8 Tim Fitzgerald, President 85260 7689Scottsdale, E. ParadiseAZ Lane, Suite 8 Call Today! Scottsdale, AZ 85260 Phone: 480-970-4148 Phone: 480-970-4148 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstatepromo.com Fax: 480-481-9848 www.sunstateprint.com www.sunstateprint.com

PROPERTY PROPERTY MANAGEMENT MANAGEMENT PROPERTY MANAGEMENT 7621 E. Gray Rd., Suite D Scottsdale, AZ 85260 Phone: 480-998-5025 Fax: 480-951-2493 www.screaz.com

Currently, CPI’s management portfolio consists of over 100 projects, approaching 4.5 million square Currently, CPI’smanagement management portfolio consists of Currently, CPI’s portfolio consists of feet, over and100 consists of office, industrial, andsquare retail space. over projects, approaching 4.5 million square feet, 100 projects, approaching 4.5 million feet, and ESTATE & DEVELOPERS andREAL consistsof ofoffice, office,industrial, industrial, and retail space. consists and retail space. 2323 West University Drive AZ 85281Drive 2323 West Drive 2323Tempe, WestUniversity University Phone: 480-966-2301 • Fax: 480-966-0132 Tempe, AZ 85281 Tempe, AZ 85281 www.cpiaz.com Phone: • Fax:480-966-0132 480-966-0132 Phone: 480-966-2301 480-966-2301 • Fax: www.cpiaz.com www.cpiaz.com • Industrial • Office • Retail • Investment • Property Management Our Vision: To always be the best choice for our clients. 7025 N. Scottsdale Road, Suite 220 Scottsdale, AZ 85253 Phone: 480-966-2301 • Fax: 480-348-1601 www.cpiaz.com

Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 Phone: 480-483-2853 • Fax: 480-951-7460 www.greaterairparkrealty.com

Edge Real Estate Services, LLC

William Schuckert, Designated Broker/Principal 15100 N. 78th Way, Suite 207 Scottsdale, AZ 85260 Phone: 480-922-0460 Fax: 480-483-8409 Email: edgesdl@aol.com

businessdirectory businessdirectory

nternet nternet d VoIP, ed VoIP, ocal ocal cing cing ite 401 ite 401

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 Phone: 480-483-2853 • Fax: 480-951-7460

Phone: 602-650-2260 14080 N. Northsight Blvd. Terry Biehn, Nicole Brook, Joe Blegen Scottsdale, AZ 85260 www.camidor.com Phone: 480-596-9000 www.colliers.com

Cornwell Corporation 14851 N. Scottsdale Rd., Suite 203 Scottsdale, AZ 85260 Phone: 480-951-1212 www.cornwellcorporation.com

14080 N. Northsight Blvd. Scottsdale, AZ 85260 Phone: 480-596-9000 www.colliers.com

Cutler Commercial 2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 • Fax: 602-955-2828 www.cutlercommercial.com

Cornwell Corporation 14851 N. Scottsdale Rd., Suite 203 Scottsdale, AZ 85260 Phone: 480-951-1212 www.cornwellcorporation.com

Los Arcos Realty Judy Amland, Designated Broker & Management 7820 E. Evans Rd., Suite 400

14415 N. 73rd St., Suite 100 Scottsdale, AZ 85260 Scottsdale, AZ 85260 Phone: Phone: 480-483-2853 • Fax: 480-951-7460 480-443-8287

www.greaterairparkrealty.com

7621 E. Gray Rd., Suite D Scottsdale, AZ 85260 Phone: 480-998-5025 Fax: 480-951-2493 www.screaz.com

Realty & Management Commercial Real Estate

Linda Smith Maughan, CPM®, Designated Broker 14415 N. 73rd St., Suite 100 Scottsdale, AZ 85260 Phone: 480-443-8287 16410 N. 91st St., Suite 112 www.losarcosrealty.net Scottsdale, AZ 85260 Phone: 480-443-3992 www.shellcommercial.com

November 2012 Scottsdale Airpark News |

January 2015 Scottsdale Airpark News | 75

businessdirectory

REAL ESTATE & DEVELOPERS

RESIDENTIAL REMODELING

STORAGE

(CONT...)

16410 N. 91st St., Suite 112 Scottsdale, AZ 85260 Phone: 480-443-3992 www.shellcommercial.com

REAL ESTATE INVESTMENTS

Ken Armstrong, Owner Phone: 623-910-9527 • Cell: 623-293-2755 Email:ken@armstronginnovations.com www.armstronginnovations.com

13851 N.73rd St., Scottsdale, AZ 85260 Phone: 480-991-5600 www.storagewest.com

TELEPHONE/TELECOMMUNICATIONS

RESTAURANTS

American Telephone, Inc. 7363 E. Tierra Buena Lane, Suite 140 Scottsdale, AZ 85260 Phone: 480-991-7780

Joseph Chaplik, President/Designated Broker 9927 E. Bell Rd., #130 Scottsdale, AZ 85260 Phone: 480-305-5600 Email: jchaplik@josephbernard.net www.josephbernard.net

Scottsdale: 16211 N. Scottsdale Rd. #4 Phone: 480-607-DELI(3354) Phoenix: 21705 N. 19th Ave. Phone: 623-581-DELI(3354) We Deliver & Offering Catering Too! www.RinaldisDeli.com

REAL ESTATE TRANSACTIONS, LEASING, FINANCING & EMINENT DOMAIN

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

15040 N. Northsight, Suite 104 Scottsdale, AZ 85260 Phone: 480-398-7700 Email: pete@twistedrosewinery.com www.twistedrosewinery.com 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

TENANT SERVICES

TRADESHOW

SEARCH ENGINE MARKETING Table Throws, Retractables, Booths, Displays and More! Make Your Next Show Your Best!

RESIDENTIAL REAL ESTATE

Kevin Owens, REALTOR® Ranked in the top 6% of agents worldwide based on sales production Coldwell Banker Residential Brokerage 23341 N. Pima Road, Suite 173 Scottsdale, AZ 85255 Direct: 480-217-9184 Email: kevin@fineAZliving.com www.fineAZliving.com

76 | Scottsdale Airpark News January 2015

7575 E. Redfield Rd., Suite 225 Scottsdale, AZ 85260 Phone: 480-348-0467 Ext. 1 www.fasturtle.com Email: info@fasturtle.com

Call Today! Phone: 480-970-4148 www.sunstatemarketing.com

VIDEO PRODUCTION

SHREDDING

15560 N. Frank Lloyd Wright Blvd, Suite B Scottsdale, AZ. 85260 Call 480.860.8446 for Appointment Times www.ShredddingScottsdale.com

MP&E Equipment Rental 16585 N. 92nd St., Suite 104 Scottsdale, AZ 85260 Phone: 480-596-6699 www.hdgear.tv

WIFI-INDOOR/OUTDOOR

WORKPLACE WIRELESS THAT WORKS

Hosted PBX, Hosted Exchange, File Sync & Share, Internet Connectivity, Conferencing Scottsdale, AZ Phone: (480) 464-1000 Contact Todd Short at: tshort@e442.com www.e442.com

WINDOW TINTING

™

Design • Sales • Installation • Maintenance Nationwide • Indoor • Outdoor • Backhaul Scottsdale Airpark Phone: 480-998-5060 x 108 Email: sales@nxlevel.net next-level-wireless.com

15855 N. Greenway-Hayden Loop, Suite 120 Scottsdale, AZ 85260 Phone: 480-596-1133 www.mytintwizard.com

51 Investments LLC............................................ 32

Holiday Inn & Suites............................................. C2

Abis Accounting LLC........................................... 51

Jeffrey D. Clark DDS............................................ 44

Squeegee Squad................................................. 78

AdeptPros........................................................... 10

Jet Linx Scottsdale................................................ 2

Storage West........................................................ 7

Airport Property Specialists.............................. 5, 25

Joseph Bernard Investment................................. 37

Strategic Asset Conservation............................... 43

businessdirectory

VOICE OVER INTERNET PROTOCOL (VOIP)

Silverhawk Realty................................................ 38 Soho..................................................................... 6

American Telephone............................................ 31

Sugar Jam Bake Shop........................................ 78 Ken Clark Properties............................................ 14

Arizona Spinal Care............................................. 64 Avery Lane.......................................................... 23

Sun Patio & Pool................................................. 37 Sunwest Painting................................................. 26

L&J Motor Vehicle Services.................................. 24 Los Arcos............................................................ 58

Tech & Automotive............................................... 26

Best Law Firm..................................................... 34

Lovin' Life After 50 Expos.................................... 67

The Hanger......................................................... 47

Biltmore Loan & Jewelry...................................... 33

Luther Law.......................................................... 27

The Healing Path Day Spa................................... 66

Michael's Creative Jewelry..................... Back Cover

Tom's Thumb Fresh Market................................. 49

Money Radio....................................................... 48

Train Me Arizona.................................................. 51

Cirque Du Soleil..................................................... 8

Newmark Grubb Knight Frank............................. 59

Twisted Rose....................................................... 47

City of Scottsdale Senior Services....................... 55

Nextech Repair.................................................... 37

Colliers International............................................ 62

Nussbaum Gillis & Dinner PC............................... 11

Ultimate Auto Works............................................ 56

Octane Raceway................................................. 28

Van Chevrolet........................................................ 9

Boardroom Suites................................................ 37 C&R Tire.............................................................. 44

Thunderbird Artists.............................................. 20

Camidor Property.......................................... 16, 17

True Juice............................................................ 45

advertiserindex

All Arizona Insurance........................................... 57

Cornwell Corp. ............................................. 31, 35 Cross Commercial Realty Advisors...................... 36 Cutler Commercial............................................... 22

Victory Road Leadership Conference....................... Pinnacle 7........................................................... 54

................................................... Inside Back Cover

Designer Art Direct........................................ 50, 63

Pit Stop Auto Detailing......................................... 57

Visions Optique................................................... 66

Despins Printing & Graphics................................ 52

Prestige Cleaners................................................ 12

Vuria.................................................................... 30

Pulse Fitness....................................................... 29 Waste Management Phoenix Open...................... 21

Empire Aviation USA...................................... 60, 61 Rayco Car Service............................................... 80

Weiss Kelly.......................................................... 37

Fairmont Scottsdale............................................ 40

Remax Fine Properties, The Chey Castro Group.. 27

Western Alliance Bancorp.................................... 15

Fasturtle Interactive LLC...................................... 14

Rinaldi's Italian Deli.............................................. 46

First International Bank & Trust............................ 42

Robertson Scottsdale, LLC................................... 1

Zinburger............................................................. 53 Zulu Cafe............................................................. 46

Flyers Direct......................................................... 65 Sanitas Informatics Group LLC............................ 49

In addition to its unparalleled Airpark

Goorman Law..................................................... 55

Scottsdale Airport Autocare................................. 41

Gould Staffing...................................................... 58

Scottsdale Chamber of Commerce...................... 79

distribution, the Scottsdale Airpark News is also

Grayhawk Awards............................................... 14

Scottsdale Printing.............................................. 45

mailed directly to an additional 2,000 Airpark

Greater Airpark Realty Services........................... 14

Shell Commercial Investement............................. 13

business owners every month!

January 2015 Scottsdale Airpark News | 77

scottsdaleleadership

Leaders honored at luncheon

ommunity leadership has a lot in common with football. Ray Anderson, Arizona State University’s athletic director and former NFL executive vice president of football operations, connected the dots and helped to honor community leaders at Scottsdale Leadership’s 15th annual Spirit of Community Leadership Awards luncheon, Dec. 12. Anderson’s philosophy is simple: Honor your people in a servant, leadership style, and they will honor you in return. His message was on point, because when it comes to community leadership, it’s all about the people. As Scottsdale Leadership continues its tradition of inspiring future leaders, the organization takes time to pay tribute to those who are walking the talk. It was a packed house at the annual event, where three individuals and one corporation were recognized for their contributions of significant time, energy and resources to improve

the Scottsdale community.

This year’s award winners include: Todd Hornback – Frank W. Hodges Alumni Achievement Award. Hornback is the executive director of community life at Verrado for DMB Associates Inc., as well as president/owner of Todd Hornback & Associates. Hornback has served in leadership roles for nonprofit organizations such as Parents Anonymous of Arizona, Alliance of Arizona Nonprofits, and Scottsdale LINKS. He is co-chairman of an educational PAC, where he led the passage of a $55 million bond/override measure for local school districts, past-chairman of the board of directors for Surprise Chamber of Commerce, Leadership Council member for ASU’s Lodestar Center for Philanthropy and Nonprofit Innovation, board member of Sundancers of Surprise, member of the Blue Blazer Squadron for Luke AFB/Fighter

Country Partnership, and a five-time delegate with Arizona Town Hall. Hornback holds degrees from Stanford University and Harvard University. Todd, his wife, Shelly, and their boys, Tryndon and Trevin, reside in Verrado, in Buckeye. He is a graduate of Scottsdale Leadership Class 13. Bill Schrader – Drinkwater Leadership Award. Schrader moved to Scottsdale in the spring of 1942 and graduated from Scottsdale High School. After studying agriculture at Arizona State College at Tempe (now Arizona State University), he divided his time between farming and politics. Elected to the Scottsdale City Council in 1958, Schrader was responsible for the adoption of the city charter. Under this charter, Schrader was the first mayor elected by the people, serving from 1962-1964, and was instrumental in stopping Phoenix’s efforts to annex the Scottsdale Airport. In 1964, Schrader became a member of the board of

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78 | Scottsdale Airpark News January 2015

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scottsdaleleadership Salt River Project. He is a lifetime member of the Scottsdale Junior Chamber of Commerce and Scottsdale Charros. He was inducted into the Scottsdale Historymakers Hall of Fame in 1994. His tireless efforts continue today as president of Schrader Farms Inc., along with civic and community involvement including: Phoenix Zoo board, Greater Phoenix Economic Council, Maricopa Farm Bureau, East Valley Partnership, AgriBusiness Council, American Public Power Association and Colorado River Water Users’ Association. Sydney Allen – Youth Leadership Award. Allen, a native of Arizona, attended Kiva Elementary School, Mohave Middle School and is a senior at Saguaro High School. Her best qualities include seeking new experiences and encouraging people. She is the first to listen to others’ ideas and likes working with her peers to create solutions. Allen is serving as student body president, and the position has shown her that leadership is so much more than being in charge. She serves on the Scottsdale Mayor’s Youth Council

and has attended Girls’ State. Other leadership roles include National Honor Society president, choir moral officer, Random Acts of Kindness president and Varsity Softball captain. She thanks her family, whose support has shaped her into the person she is today. The Scottsdale Leadership scholarship will assist her in reaching her degree goal as a pediatric nurse. The Phoenician – Corporate Leadership Award. The Phoenician opened its doors on Oct 1, 1988. This 583-room, 250-acre AAA Five Diamond resort at the foot of Camelback Mountain is led by its P.E.O.P.L.E. (Pride. Engaging. Outreach. Purpose. Luxury. Exceptional.) Committee. The group implements a series of monthly volunteer programs and fundraising initiatives. In 2014, these efforts included collecting and donating more than 800 items to Phoenix Children’s Hospital for its “Care Cart” program, as well as donating and delivering more than 330 cases of water for the Phoenix Rescue Mission’s Summer Code Red pro-

gram. The Phoenician’s public relations and marketing team incorporates a charitable aspect into the property’s signature events and promotions.  Scottsdale Leadership invests in people who serve, strengthen and lead the community. The SLI Core Program, featuring 17 intense class days on wide-ranging topics plus Project Lead it Forward, has been recognized as one of the top-five community leadership programs in the United States. Almost 84 percent of the 965 alumni have served on one or more nonprofit, civic or corporate boards.

a signature program of the

M a k i n g

Wednesday, Feb. 11th, 2015 11:30am - 1:00pm

Silverleaf Club

D i f f e r e n c e Cost: $50 Members $60 Guests $650 Corporate Tables

18701 N. Silverleaf Dr., Scottsdale, AZ 85255

(Seating is limited)

Join the businesswomen of the Scottsdale Area Chamber of Commerce for a "no fluff" educational luncheon about how one person can change the world for so many! This year’s featured speaker is Flora Jessop, an advocate against child abuse in the Fundamentalist Church of Jesus Christ of Latter Day Saints. At 16 years old, after years of abuse, she fled her family and her faith. Jessop used her ordeal to help found the Child Protection Project, an organization dedicated to raising awareness about institutionalized child abuse and to assist victims. 2015 Women in Leadership is presented by APS with sponsorship by Cox Communications, Scottsdale Community College and Merestone. Contact Anna Mineer at amineer@scottsdalechamber.com or call 480-355-2708 Please visit www.scottsdalechamber.com for more information

January 2015 Scottsdale Airpark News | 79

H Holi appy day s!

WHAT IS A TIMING BELT? The timing belt is the belt that controls the camshafts in your engine, opening and closing valves at just the right time. Vehicle manufacturers recommend replacement at specific intervals. Failure to do so could result in irreparable engine damage.

SAVE $100 ON TIMING BELT SERVICES Done as part of most 60-90k mile services

All offers expire December 31, 2014.

80 | Scottsdale Airpark News January 2015

We Service All Makes and Models We Honor Most Extended Service Contracts & Insurance Policies

OIL CHANGE

Plus 5K Service. Includes Tire Rotation. Dexos, Synthetic & Diesel oils additional charge. 5 quarts of All Climate 5W30. Most vehicles. Must present coupon at time of service. Not to be combined with another offer on same product or service.

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Proceeds to benefit

APRIL 21, 2015

For sponsorship opportunities call (360) 483-9383 (One admission included)

Tickets on Sale Now! $379.00 www.myvictoryroad.com/register.html