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WEST VALLEY VIEW NEWS | AUGUST 4, 2021
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Shooter’s World opening third location in Goodyear BY LAUREN SERRATO
West Valley View Staff Writer
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hooter’s World, an Arizona family-owned and -operated firearms education facility, indoor shooting range and gun retailer, is opening its third Valley location in Goodyear this fall. The new location is the West Valley’s first facility of its kind and will provide more than 50 jobs. “This is something that we’ve been working on for quite a while. It was just more of a timing issue. We’ve been looking all up and down the I-10. We know this area well. We get a really good vibe anytime we’re in this part of the Valley,” said Phil Roux, co-owner of Shooter’s World. “Ultimately, we figured out that Goodyear was the place for us. So, the timing
was perfect. We got this amazing building, and we’re really excited to see this through and get it built.” The 36,000-square-foot facility features an education center offering multiple group training rooms and individual private-lesson pods for one-on-one training. Additionally, the retail space is over 5,000 square feet with product displays and demonstration zones. The indoor, climate-controlled shooting range consists of 24 lanes. While the facility is known to attract those that are experienced and knowledgeable on handling firearms, co-owner Lisa Roux said Shooter’s World is a place for everyone. “We pride ourselves on being accessible to people who have never touched a firearm before. During 2020, during the pan-
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demic, we saw record numbers of brand-new shooters come in, so we are well versed in dealing with new shooters,” Lisa said. “The other benefit is we have the range, so somebody that’s coming in not knowing at all what kind of firearm they want, we can guide them through that process a lot better because they can utilize the rental guns on the range and really determine what’s the best fit for them.” With locations in Phoenix and Peoria, Phil and Lisa have decided to make the new Good- Phil and Lisa Roux have been owners of Shooter’s World year location their headquarters. since 2002 and have two locations in Phoenix and PeoThe couple said they’re excited ria, with the Goodyear location set to open this fall. (Photo by Christopher Birchby) to be one of the many businessto the city of Goodyear,” said Brannon es choosing to be a part of the Hampton, Goodyear’s vice mayor. city’s economic development growth. “All of the expansion that’s happening “As the first indoor gun range in the far out this way and Goodyear has so much West Valley, the residents are very happy more expansion to go, so there’s going to to have them here. We love to see local be so much more room for growth here,” Arizona businesses thrive and know that Lisa said. Shooter’s World will be very successful “Just the reputation that Goodyear has in Goodyear.” with working with business owners, they Shooter’s World has been a part of the have a great reputation. They were inter- Valley since the late 1980s and has been ested to get us in, they were really easy under the ownership of Phil and Lisa for us to work with. The city council has since 2002. The couple has worked tobeen on board with us since the very be- gether to live up to the company’s repuginning, which was a huge factor for us tation of being Arizona’s premier indoor as well.” shooting range. Shooter’s World of Goodyear is set to Following his time with his armor open in the fall, with access to retail and business, Phil decided he wanted to test education, including concealed carry the armor on the range at the first Shootweapons permits, defensive mindset and er’s World location in Phoenix and realchildren’s gun safety courses. ized he wanted to expand and be part of “We offer tons of beginner classes, a project from start to finish. women’s specific classes as well. We re“I got to the point where I really wantally, from how we decorate the interior ed to build a store from scratch, the way of the stores and the cleanliness to the an indoor shooting range should be built, staff that we hire, we go out of our way and that’s what led to the Peoria locato be accessible to anybody walking in tion,” he said. the front door,” Lisa said. Phil said the staff is friendly and inThe indoor shooting range is planned viting. “What’s interesting about our stores is, to open in early 2022. “We are very excited to welcome Shooter’s World and its corporate headquarters Location...continued on page 15
