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Business Briefcase

BY LAUREN SERRATO

West Valley View Staff Writer

Hello and welcome back to Business Briefcase. This week we’re looking at an Arizona-based company that’s expanding its Avondale facility with a 40,000-square-foot manufacturing space. Additionally, we’ll highlight a West Valley resident who took his love for math and transformed it into a business.

As always, feel free to email lserrato@timespublications with any Business Briefcase questions or inquiries.

King Koil expands manufacturing facility

Mattress manufacturer King Koil has added 40,000 square feet of manufacturing space to its Avondale factory. The nearly 50% increase helps keep up with rising demand for its bedding products. Continuing its momentum in building out its domestic manufacturing platform, the factory now measures 130,000 square feet. With the capacity expansion, the company plans to add a dedicated production area for its Smartlife Collection and add 20 employees, bringing the total employed to 90. “Our retailers are experiencing a surge in demand from consumers who have more disposable income to spend on upgrading their homes and who are also placing more emphasis on innovation

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King Koil’s Avondale factory is now 50% larger. (Photo courtesy of King Koil)

and luxury, two key areas of the market where we have focused our efforts the past few years,” said David Binke, chief executive officer of King Koil.

“This strategy has proven successful as we continue to see this trend with high-end consumers who are focused on improving their overall health and sleep performance rather than focusing on the lower-end products that are saturating the market today.”

King Koil’s manufacturing facility opened in early 2018, after the company announced plans to shift its domestic business model from a licensing structure to a direct-to-retail manufacturing strategy.

The Avondale plant services retail partners in Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, Wyoming, Minnesota, Illinois, Kansas, Nebraska, Texas, Arkansas, New Mexico, Oklahoma, Iowa, North Dakota, South Dakota, Missouri, Wisconsin and Louisiana.

King Koil supports more than 25 licensees in over 80 countries where its mattresses are manufactured and sold.

“Our SmartLife sleep system, which touches both the health and luxury characteristics consumers are looking for today, is a primary example of this marketplace shift. As we continue to place SmartLife as well as our other very popular product lines with our retail partners across the country and consumer demand continues to rise, this expansion allows us to become an even more important and reliable partner for our retail customers,” Binke said.

For more information, visit KingKoil.com.

West Valley math tutor

As the pandemic resulted in school shutdowns throughout the state last year, students were forced to transition to online learning. While some thrived with virtual learning, many struggled, which reflected in their grades and academic progress.

Socorro Garcia saw a need for academic resources and decided to continue his passion for teaching by offering oneon-one tutoring.

With more than 10 years of experience teaching math in classrooms, Garcia offers virtual math tutoring for junior high and high school students.

Garcia is certified in standard professional secondary, sixth to 12th grade math. His tutoring sessions are tailored to the student’s academic needs to assist with completing homework, relearning topics to reach mastery, or prepping for exams.

Garcia’s tutoring sessions specialize in middle school math and algebra I.

For more information, contact Socorro Garcia at yes2go4it@gmail.com.

WEST VALLEY VIEW NEWS | SEPTEMBER 22, 2021

Vroom opens Last Mile hub in Tolleson

BY CHRISTINA FUOCO-KARASINSKI

West Valley View Executive Editor

Vroom opened a Last Mile hub in Tolleson, allowing the online used car dealership to deliver customers’ cars to their driveways.

The move was bolstered by Vroom’s chief logistics offi cer, Mary Kay Wegner, and her team, helmed by Joe Piatak, the new vice president of transportation. Piatak, who joined the company after leading logistics at Carvana, manages its delivery hubs nationwide.

“With our valued customers in mind, creating a more personalized driveway experience and rolling out more local hubs across the country has been a priority for us at Vroom, and we’re excited to launch this offering in Phoenix, a city with 7 million vehicles passing through its metro area every month,” Wegner said.

“As we prioritize expanding the Last Mile experience nationwide, we’ll continue to grow and invest in our senior logistics team to support these efforts.”

Through its e-commerce platform and data-driven technology, Vroom offers thousands of low-mileage, reconditioned vehicles with delivery to U.S. consumers.

The COVID-19 pandemic has increased consumer appetite for remote car buying and selling over the past year. Car purchases by Phoenix-area Vroom customers increased by nearly 56% year over year from 2020 to 2021, and cars sold to Vroom by consumers increased by 95%.

“We provide a concierge-level service for customers buying or selling a vehicle in the Valley,” she said. “At Vroom, we’re very focused on making it a great experience, whether it’s shopping for vehicles or buying or selling vehicles.

“We work on making it easy for customers. We have a large variety of vehicles. We’re really proud that we’ve invested in our hubs, which personalizes the experience with concierge delivery. This is one of the bigger purchases a customer will make. We want to hand-deliver it to the customer. We want to be really respectful of the customer.”

She said Tolleson was a logical choice for the hub.

“We look for a part of the city where we could easily access the south and the north sides of the city,” she said. “We thought it was a good place to locate our fi rst hub going into the area.”

Wegner called Phoenix an important market to Vroom.

“It’s a growing and vibrant city,” she said. “We saw a lot of growth over the last year, in terms of customer purchases.”

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