Scottsdale Airpark News - Jan. 2016 by Times Media Group

Airpark News T H E

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Y E A R S

JANUARY 2016

READY TO REV The 45th annual Barrett-Jackson Auto Auction is set to break records in 2016

REPUTATION RESCUE Airpark companies that help rebuild your online record.

Craig Jackson, CEO and chairman of Barrett-Jackson.

Know Yourself. No Limits. LIFE ISN’T ABOUT

FINDING YOURSELF.

LIFE IS ABOUT

CREATING YOURSELF.

Meet Jen Jen is founder of Line of Sight, a coaching and consulting firm offering bespoke solutions for individuals and businesses. She has worked with leaders from 20 countries and major multinationals in Singapore for the past decade. And now, she is coming back to Scottsdale. New clients currently being accepted.

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January 2016 Scottsdale Airpark News | 1

2 | Scottsdale Airpark News January 2016

January 2016 contents FEATURES 18 | Behind the Wheel Barrett-Jackson Chairman and CEO Craig Jackson has big plans for Scottsdale’s 45th annual Barrett-Jackson Auto Auction 24 | The Greatest (and Greenest) Show on Earth It’s time for the 81st annual Waste Management Phoenix Open 30 | Scottsdale Active 20-30 Club Agents Needed for Local Nonprofit Event

32 | Reputation Rescue Getting a bad reputation online can be hard to fix, but some Airpark businesses are helping companies regain, and maintain, their good names 36 | Business Profile YogaFit offers first-of-its-kind yoga concept 38 | Sterling Silver Three businesses, one nonprofit receive prestigious awards 42 | Remember When Scottsdale resorts evolve from health camps to luxury enclaves 50 | Western Spirit Local museum is named a Smithsonian Affiliate 62 | You Gotta Have Art Sculpture & Wine Festival in Fountain Hills set for Jan. 15-17

COLUMNS 29 | Legal Perspectives Filer Beware: Recognizing Bankruptcy Pitfalls. by John Parzych 40 | Airpark Business News HonorHealth’s Thompson Peak Medical Center Earns Top Hospital Award 55 | Coach's Corner Information can be inspirational. by Jen Smith

56 | The Real Deal Quick Moves. Lenders’ speed in processing new forms can make the difference in buyer getting—or losing—home. by Rod Dennis 55 | Chatting with the Chamber Citizens Fire Academy opens CEO's eyes. by Mark J. Hiegel 64 | Financial Fundamentals Beating volatility. 2016: The year of the index annuity. by Thomas K. Brueckner

66 | HealthiestYou Health in the Digital Age. Can technology really offer a personalized care experience? by Jim Prendergast, 72 | Commercial Real Estate and You Lease Renewal Options—Establishing the Rate and Terms by Stephen A. Cross, CCIM 4 | Editor’s Note 8 | Business News 52 | Dining Destinations 68 | How's Biz?

70 | Business Horoscope 71 | Scottsdale Airpark Map 74 | Business Directory 79 | Advertiser Index

on the cover: The 45th annual Barrett-Jackson Auto Auction is set to break records in 2016

January 2016 Scottsdale Airpark News | 3

Publisher's Letter A New Year! Golf, Collector Cars, College Bowl Parties, Yowza!

he Airpark is thriving once again, and you don’t have to look down to feel the rise. It seems like just yesterday these pages were filled with all of the doom and gloom worthy only of the largest recession since the Great Depression. Well, well, what a little optimism and good old-fashioned American gumption won’t cure. As we kick off 2016, that same optimism abounds for lots of companies in and out of the Airpark. Here at the Airpark News it’s no different. We are chock full of great ideas and features to, as we have for the past 35 years, bring the stories of the Airpark business community to life. In this issue, you’ll find a behind-the-scenes story on the now worldrenowned Barrett-Jackson Car Auction’s strategic use of the Internet and television partnerships to fuel its growth. You’ll also learn a little bit about your reputation, well, the online version, anyway. Jimmy Magahern talked with some area experts who recommend a pound of prevention in this area, because after all, who don’t you Google first these days? Finally, in the interest of keeping you abreast of the business happenings not only in the Airpark, but all over Scottsdale, we’ve added a monthly column penned by the new president and CEO of the Scottsdale Area Chamber, Mark Hiegel. Mark brings a fresh vision and great business insights in his first installment. On that note, for those new to the area, you may not be aware that this magazine was founded in 1980, and over the years chronicled the Airpark’s evolution from a small industrial park on the outskirts of an old flight-training ground into the flourishing business hub it is today. It is both an honor and a pleasure to be the voice of this community. As you thumb through these pages, please don’t hesitate to share your feedback with us. A magazine like this doesn’t stick around for 35 years without having its finger on the pulse, and its ears open to its readers. If you haven’t done so already, I encourage you to subscribe to our e-newsletter. You can do so at www.scottsdaleairpark.com. Each week, you’ll receive a nonintrusive, useful piece of mail in your inbox, giving you information on the top news stories of this vibrant community. Finally, we here at the Airpark News would like to wish you all the best in 2016!

Steve T. Strickbine, Publisher

3200 N. Hayden, Suite 210 Scottsdale, Arizona 85251 Phone: (480) 991-9057 • Fax: (480) 348-2109 Website: www.scottsdaleairpark.com

PUBLISHER Steve T. Strickbine steve@scottsdaleairpark.com EXECUTIVE EDITOR Christina Fuoco-Karasinski christina@scottsdaleairpark.com ASSOCIATE EDITOR Ken Abramczyk ken@timespublishing.com CONTRIBUTING WRITERS Michelle Talsma Everson, Joan Fudala, Jimmy Magahern, Alison Stanton DESIGNERS Nicole LaCour nicole@timespublications.com Erica Odello erica@timespublications.com AD DESIGN Paul Braun pbraun@timespublications.com ADMINISTRATION Courtney Oldham production@timespublications.com SENIOR ACCOUNT EXECUTIVE Lou Lagrave lou@scottsdaleairpark.com EDITORIAL ADVISORY BOARD Maryglenn Boals - MgBoals & Associates Beth Brezinski - Underwriter Beth Cochran - Wired Public Relations Steve Cross - Cross Commercial Realty Advisors John Meyer - Airport Property Specialist Kevin Newell - Hymson Goldstein & Pantiliat

Published monthly since 1981, Scottsdale Airpark News serves the fastest-growing area in Arizona. Scottsdale Airpark News is delivered to businesses in and around the Greater Airpark Area. ©2015 Scottsdale Airpark News. For calendar and news items, the deadline for submission is the first of the month previous to the month you would like it to run. All submissions are handled on a space-available basis. Unsolicited manuscripts, photographs, or illustrations will not be returned unless accompanied by properly addressed envelope bearing sufficient postage. Scottsdale Airpark News has made every effort to authenticate all claims and guarantees offered by advertisers in this magazine, however, we cannot assume liability for any products or services advertised herein. Copies delivered by First Class mail: $48.00 per year. The tradename Scottsdale Airpark News is registered. Reproduction of material in Scottsdale Airpark News in whole or in part without permission is prohibited. Times Media sets high standards to ensure forestry is practiced in an environmentally responsible, socially beneficial and economically viable manner. Scottsdale Airpark News is printed by American Web on recycled paper fibers with inks containing a blend of soy base. Our printer is a certified member of the Forestry Stewardship Council, the Sustainable Forestry Initiative, and additionally meets or exceeds all federal Resource Conservation Recovery Act standards

AHS Publishing, LLC Distribution Services Provided By

steve@timespublications.com 480.348.0343

4 | Scottsdale Airpark News January 2016

SCOTTSDALE OFFICE PROPERTIES – LEASE ±805-10,137 SF ±1,365 SF ±3,636 SF ±520-2,295 SF ±892-4,224 SF ±1,482-3,949 SF ±24,511 SF ±6,000 SF ±962-2,350 SF ±1,748-5,369 SF

14605 N Airport Dr 15720 N Greenway-Hayden Lp #8 15721 N Greenway-Hayden Lp 14901 N Scottsdale Rd 7320 E Butherus Dr, O/H 7301 E Helm Dr 7333 E Helm Dr 7350 E Acoma Dr, O/W/H 7345 E Acoma Dr, O/W/H 14415 N Scottsdale Rd, O/W

14901 N Scottsdale Rd ± 20,601 SF

14605 N Airport Dr ± 805 - 10,137 SF

SDL

FOR LEASE

FOR SALE

SDL 16114 N 81st St ± 12,653 SF

MRO Facility, Goodyear ± 12,000 SF

SCOTTSDALE WAREHOUSE PROPERTIES—LEASE ±5,427 SF ±3,660 SF

14575 N 83rd Pl 7944 E Beck Ln

±1,365 SF ±11,393 SF ±12,653 SF ±15,000 SF ±19,935 SF ±20,601 SF ±10,050 SF

15720 N Greenway-Hayden Lp #8 15837 N 80th St, Unit 4, O/H* 16114 N 81st St, O/W/H 15834 N 80th St, O/H* 14809 N 73rd St, O/W/H 14901 N Scottsdale Rd 7729 E Greenway Rd, O/W

SCOTTSDALE HANGARS – LEASE ±933-1,322 SF ±1,360 SF ±2,755 SF ±5,099 SF ±8,255 SF ±2,500– 10,000 SF ±5,000 SF

GYR

FOR LEASE

SCOTTSDALE PROPERTIES – SALE

FOR SALE

15287 N 80th St ± 11,393 SF

SDL

FOR SALE

7345 E Acoma Dr ± 962 - 2,350 SF

FOR LEASE

15535 N 78th St ± 5 ,099 SF/± 8, 255 SF

T-Hangars/Shades, Airport 7600 E Redfield Rd 14605 N Airport Dr,O/H* 15525 N 78th St* 15535 N 78th St* 7345 E Acoma Dr, O/W/H 7350 E Acoma Dr, O/W/H

SDL

FOR LEASE

5103 E Road Runner ± 8,500 SF

SDL

14809 N 73rd St ± 19,935 SF

FOR SALE

SDL

15721 N Greenway Hayden Lp ± 3,636 SF

ADDITIONAL HANGARS – LEASE/SALE ±2,050 SF 2525 Airport Blvd X2, Chandler ±4,030 SF Chandler Airport Hangar AC-3 ±8,500 SF 5103 E Road Runner, Mesa ±9,736 SF Corporate Hangar, Deer Valley, O/H* ±10,125 SF 4550 Flightline Dr., Kingman ±12,000 SF Maint. Hangar, Falcon Field* ±12,000 SF MRO Facility, Goodyear, O/H New Hangars Coming Soon to Deer Valley and Goodyear!

FFZ

FOR SALE

FOR LEASE

7729 E Greenway Rd ± 10,050 SF

SDL

15834 N 80th St ± 15,000 SF

LAND FOR SALE ±20 acres ±2-16 acres ±1.2 acres

Cooper & Cave Creek, Chandler Casa Grande Municipal Airport 7974 E McClain Dr

FOR SALE

SDL

FOR SALE

SDL

Information is secured from sources believed reliable. No warranty as to the accuracy of the information made.

*Wholesale Fuel Available

SPECIALISTS

January 2016 Scottsdale Airpark News | 5

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January 2016 Scottsdale Airpark News |

airparkbusinessnews offices are located at 16767 N. Perimeter Dr., Suite 240. Info: www.thejoint.com.

WE WANT YOUR NEWS!

Trapp Technology Expects Airpark Move This Year

Send your Greater Airpark/North Scottsdale business news to editor@scottsdaleairpark.com.

Meet Your Neighbors on Jan. 29

Get out of the office, network with local business owners and entrepreneurs and meet some new friends and colleagues. Join the Scottsdale Area Chamber of Commerce for its monthly Meet Your Neighbors Lunch, at 11:30 a.m. Friday, Jan. 29, at Old Town Tortilla Factory, 6910 E. Main St., Scottsdale. Meet Your Neighbors is a monthly event designed for Chamber members and nonmembers to network over lunch. The lunches are $10 in advance and $15 the day of the event. Info: (480) 355-2712.

The Joint Corp. Opens 300th Clinic

The Joint Corp. (NASDAQ: JYNT), a national operator, manager and franchisor of chiropractic clinics, opened its 300th clinic, in Santa Ana, California. Since going public in November 2014, 70 new The Joint Chiropractic clinics have opened, including three in Arizona, and 15 new clinics opened in November 2015. “Our growth demonstrates that consumers are looking for a better way—for quality chiropractic care that is both convenient and affordable,” says John Richards, chief executive officer of The Joint Corp. The company’s corporate

Accurate, Reliable, Confidential Testing

Trapp Technology, a provider of IT, Internet, VoIP and cloud hosting solutions, will be moving its center of operations in early 2016 to newly renovated office space inside a Scottsdale Airpark commercial building. The new office will increase space from the company’s current 5,000 square feet at 7360 E. Acoma Dr. to 14,000 square feet at the undisclosed new location to provide ample space for new employees and equipment, and consolidate Trapp Technology’s corporate and technical service operations under one roof, according to company officials. “The Trapp Technology family grew to 43 employees in 2014 and we’re continuing to add new employees and services at an equally staggering rate this year. We …continues on page 12

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airparkbusinessnews simply need more space,” says David Trapp, CEO of Trapp Technology. Info: www.trapptechnology.com

Colliers Sells Office Building for $1.5M

Colliers International in Greater Phoenix recently completed the sale of a 6,000-square-foot freestanding office building for $1.5 million, or $250 a square foot. The Scottsdale office building, located in the Indian Bend Corporate Centre, just east of Hayden Road, currently houses the Law Offices of Margrave Celmins, P.C. The property was traded by 8171 E. Indian Bend Rd, LLLP of Scottsdale to Y I Ranches LP, of Southern California, in a 1031 exchange transaction. Marc Bonilla, a vice president in Colliers’ Scottsdale office, represented both parties. The sale marks the highest price per square foot paid in the Indian Bend Corporate Centre post-recession to date. The investment fundamentals were strong, Bonilla says, and the tenant profile supported asset value in a highly desirable Scottsdale

12 | Scottsdale Airpark News January 2016

Medical Marijuana Dispensary Opens

AZ Natural Selections, an Arizona medical marijuana dispensary, opened in the Scottsdale Quarter district on Dec. 2, the first time a state-licensed medical marijuana dispensary has been located in North Scottsdale. AZNS started with the intent to treat a child with Aicardi Syndrome, and expanded into a company dispensing to thousands of Arizona residents. Each location maintains a wide array of medical cannabis products including flower, edibles, topical creams, oil cartridges, and concentrates. “At Arizona Natural Selections, we provide education, exceptional service, and quality prodlocation. “It’s becoming particularly difficult for private capital investors to find quality product in this size and price range at attractive yield levels in Scottsdale,” Bonilla says. Info: www. colliers.com

AZ Natural Selections ucts,” says Blythe Huestis, AZNS’ store manager. “With the opening of our latest location in the Scottsdale Quarter area, we will continue our dedication to alternative medicine. We look forward to servicing our current patients and new patients alike.” Info: www.aznaturalselections.com

LA Fitness Closes Airpark Location

LA Fitness was expected to close three of 11 newly acquired Arizona 24 Hour Fitness locations, including one in Scottsdale …continues on page 14

January 2016 Scottsdale Airpark News |

airparkbusinessnews Airpark at 14150 N. 100th St., according to a published report in the Arizona Republic. A company official indicated in a statement that the closings came after evaluating “club options” in the Valley. “We determined that this would allow us to

Mike Green joins Plexus Worldwide

Plexus Worldwide, a direct-marketing weight loss and health supplement company, recently hired Mike Green as chief information officer. Green will guide the Mike Green company’s IT team and work with other C-Suite executives to drive business initiatives. Green brings more than 14 years' experience

14 | Scottsdale Airpark News January 2016

focus on providing each member with the widest variety of amenities and on making further investments in existing and new clubs for the area,” says Mike Ulibarri, Fitness International LLC, regional vice president. Info: www.lafitness.com

driving and implementing technology solutions while leading software development, Web development, ERP WMS, IT operations, help desk and project management. He joins Plexus Worldwide from Origami Owl where he was the vice president of IT. “We’re very excited to add Mike’s extensive IT experience within the network marketing industry to Plexus’ talented team,” says Tarl Robinson, CEO of Plexus Worldwide. “Mike will play an essential role as technology continues to play a key role in Plexus Worldwide’s growth and expansion.” Info: www.plexusworldwide.com.

Spa810 Adds More Locations

Spa810, an Airpark-based franchisor, will open a pilot unit in Manhattan and will add three additional franchise units on the East Coast after closing with an investor and new area developers who bought rights for northern New Jersey and part of Pennsylvania. Adding these areas will enhance brand awareness and development east of Mississippi River, according to a press release from Spa810. Spa810 offers massage, facials with membership models and state-of-the-art technology like use of pain free laser for hair removal. Info: www. spa810.com.

airparkbusinessnews

The Salmon Falls Resort recently was purchased by Caliber The Wealth Development Company.

Edgewater Inn was one of two acquisitions that were the first outside of Arizona for Caliber.

Caliber Reels In Two Alaskan Hotels Caliber The Wealth Development Company closed on two premium Alaskan hospitality properties for $11 million. Properties were acquired with partners Heavlin Management Company and Leslie Hospitality Consulting. Located in Ketchikan, known as the “Salmon Capital of the World,” the Salmon Falls Resort and Edgewater Inn Restaurant & Marina represent Airpark-based Caliber’s first acquisitions outside of Arizona. The Salmon

DC Ranch surpasses ‘A Thousand by Thanksgiving ‘Goal’

DC Ranch residents collected 1,256 books, surpassing its goal of 1,000 over a four-month period, to promote literacy in Arizona. The residents started with a back-to-school drive and continued until Thanksgiving. By incorporating the drive into various events and programs, the event became a communitywide collaboration. “We drew a thermometer on the side of the collection boxes, and each week the residents were thrilled to see how much it rose in our effort to reach

Falls Resort includes 52 guest rooms, a full marina, 10 fishing boats and 19 skiffs. The Edgewater Inn Restaurant and Marina, located 2 miles from the center of Ketchikan and only an 80-minute flight from Seattle, has 46 guest rooms, restaurant, cocktail lounge and large 40-boat marina. “We’re delighted to hook these beautiful properties in an off-market transaction with favorable pricing,” says Roy Bade, director of commercial projects and fund

manager of Caliber Companies. “We believe the scale to increase profits on these hotels will be similar, if not greater, than the scale to which we increased our hotel profitability at other hotel acquisitions.” The seasonal nature of the Alaska properties provide a “good balance” to the seasonal revenue of the Arizona hotels in the Caliber Distressed Real Estate Income Fund’s investment portfolio. Info: www. caliberco.com

the 1,000 mark,” says Jona Davis, community engagement director. The DC Ranch locations of Little Sunshine’s Playhouse and Silverleaf Realty also contributed to the donations. DC Ranch delivered the books to the Valley of the Sun United Way. The books will be used for literacy initiatives assisting children and families in Arizona. In addition to the fall book drive, DC Ranch residents collected 50 frozen turkeys at its annual Turkey Trot which were donated to the United Food Bank. Info: www.dcranch.com.

in Phoenix, with software for payroll, project management and job costs, and assisted construction companies in building the new World Trade Center, the Dallas Cowboys stadium and the University of Phoenix Stadium. Info: www.computerguidance.com.

Computer Guidance Corp. Relocates

Precision Home Development has moved the company’s office to a larger location at 8350 E. Evans Road, Suite B-8. The new office is twice as large as the company’s previous location at 7900 E. Greenway Rd. Suite 203-A, and has a warehouse for staging and storage. “We have been keeping up with demand along with keeping an eye on quality,” says Keith Pickering, president. Precision Home Development, a fullservice remodeling company, was founded in 2009. Info: www.phdhomes. com.

Computer Guidance Corp. relocated recently into a new office off of Scottsdale and Greenway roads, according to the Phoenix Business Journal. Company President Mike Bihlmeier told the publication that the company needed a change, and decided to move into a nicer office that would allow them to customize the space. “The custom space allowed us to have an open floor plan and lots of new technology,” Bihlmeier says. The company helps large construction companies, like Pulice Construction

Precision Home Development moves

…continues on page 65 January 2016 Scottsdale Airpark News |

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e offer tremendous opportunities for individual stand alone franchises, multiple franchises or lease space franchising. In return for your commitment, we provide comprehensive, accessible training and reference tools. We teach you how to utilize our unique program for maximum benefit. As you continue your decision-making process, please take full advantage of our knowledgeable staff who will assist you in making an informed business decision.

A proven support system At Kids Incorporated, we promote the freedom and opportunity to build your business, your life, and lifestyle. We reward your hard work, drive, and dedication with an unparalleled support system. Our franchise is based on a solid and proven business model to ensure your success and ours. As a family-owned and operated business the success of our franchising is extremely important, as is our reputation. Our commitment to your success will begin at site selection and be ongoing.

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January 2016 Scottsdale Airpark News |

In the mid-1990s, Barrett-Jackson Chairman and CEO Craig Jackson helped put his global event on the map with the help of the Internet and television.

18 | Scottsdale Airpark News January 2016

Behind

the Wheel Barrett-Jackson Chairman and CEO Craig Jackson has big plans for Scottsdale’s 45th annual Barrett-Jackson Auto Auction

Tim Heit

By Sondra Barr

ost boys love fast cars, but it’s a rare few indeed who get to grow up surrounded by exotic and high-performance automobiles. For BarrettJackson Chairman and CEO Craig Jackson, his Scottsdale childhood was spent watching his father purchase and restore European classics, an endeavor that served as the impetus for one of the best known and successful collector car auctions on the planet. As the 45th annual Barrett-Jackson Collector Car Auction rolls back onto the grounds of WestWorld in Scottsdale on Jan. 23 through Jan. 31, Jackson is reminded of how far the event has come from its humble Scottsdale beginnings. Company founders Tom Barrett and Russ Jackson, Craig’s father, met in the early ’60s when Barrett was selling his 1933 Cadillac V16 Town Car. This fortuitous meeting between two auto aficionados led to their first joint car show, called Fiesta del Auto Elegance, a fundraiser that benefited the Scottsdale library and the community art center. The rest is automotive lore, but it wasn’t until Craig took over the company in 1995 that Barrett-Jackson accelerated to the forefront of the rapidly growing auto auction industry. It was his decision to put Barrett-Jackson on the Internet in the mid-1990s and to grow the company via strategic television partnerships and venue choices that contributed to the auction’s dramatic growth. “Cutting the deal with Speed Vision, and then Speed Channel, and now the new deal with Discovery Velocity and the worldwide distribution of Barrett-Jackson––these are some of the milestones,” says Jackson. “Being the first collector car auction live on television and on the Internet definitely catapulted us into mainstream America.” Under Jackson’s direction, Barrett-Jackson has held highly successful annual auctions in Palm Beach, Florida, and Reno-Tahoe and Las Vegas in Nevada. Meanwhile, 2016 heralds the arrival of the inaugural Barrett-Jackson Northeast auction that will be held in Connecticut in June. But it’s the signature Scottsdale event that holds a special place in Jackson’s heart. “I remember being a kid going to the first car shows and really being intrigued,” says Jackson of his vivid memories of those early years, when the auction was held at the Scottsdale ballpark. “I had a Bantam that I restored that I showed and we won. That really hooked me. But I also remember going out there in the morning on the baseball field outfield and just walking those cars with …continues on page 20 January 2016 Scottsdale Airpark News |

Tim Heit

Several celebrities, such as Sharon Stone, have made guest appearances at the auctions.

20 | Scottsdale Airpark News January 2016

my dad and thinking that was pretty cool that we put that show on. From that little car show, and it was a great show, because Tom Barrett and Russ Jackson had great cars, as did a lot of the other local collectors, it has morphed into what’s now known in Scottsdale, and worldwide, as car Mecca,” says Jackson. In those early years, anything past Scottsdale Road and Shea was considered the end of the road. “There was Mag’s Ham Bun, a Circle K, a Tastee-Freez, and the little shopping center, and that was it. It was a dirt road all the way up to Pinnacle Peak,” says Jackson, who’d race his dirt bike up in that once desolate area. Little did Jackson know at the time that North Scottsdale, an area he once considered “the end of the world” would become the ultimate home of Barrett-Jackson’s Scottsdale auction. “I remember we moved the auction out of Scottsdale because we outgrew the area. Every year, [Scottsdale] Mayor [Herb] Drinkwater would come to the auction and say, ‘You’ve got to move back to Scottsdale,’ and one day he tells my brother, ‘You’ve got to see what we’re building in North Scottsdale,’” explains Jackson.

“We met him at Drinkwater’s liquor store at Scottsdale and Shea and we got into his Suburban and we drove out there,” says Jackson of his introduction to what would become WestWorld. At the time, Pima was a two-lane dirt road and there was just open desert. According to Jackson, Drinkwater was convinced that the area around what would be WestWorld was an ideal spot to bring signature Valley events like the Phoenix Open and the Arabian Horse Show. “‘I want to build a place here for you,’” Jackson recalls Drinkwater saying. “My brother and I looked at each other and thought, ‘This guy is whacked; we’re in the middle of nowhere,’” recalls Jackson. “I told Herb, “I hate to break it to you Herb, but this is where we used to have boondockers when I was in high school.’” Longtime Scottsdale residents likely recall the tenacity of Mayor Drinkwater, as does Jackson. “He stayed after us and by 1989 we moved the auction back to Scottsdale.” The rest is history and thanks to the recent $42.8 million expansion project of the Equidome at WestWorld, Barrett-Jackson is here to stay and grow even bigger and better. The enhancements to the venue were readily

apparent at recent auctions and provided not only more square footage in the enclosed and climate-controlled Equidome, it alleviated having to put valuable collector cars down in the flood-retention areas and made the event all-around more weather resistant. The bonus, as Jackson has notoriously pointed out: The updated venue means real bathrooms instead of porta-potties. Following up the auction of the worldrenowned Ron Pratte collection at the 2015 event, Jackson promises 2016 will top all expectations. Among one of the most highly anticipated items is a trio of VIN #001 Corvettes from ’55, ’56, and ’57. Selling as one bid, Jackson expects it to garner in the multi-millions. “It’s a rare selection. We don’t want to break them up,” says Jackson. Indeed, the 2016 Scottsdale auction will feature perhaps the greatest collection of Corvettes ever. Other highlights include three highly sought-after DeSoto Adventurer convertibles and two Talbot-Lagos. “It’s a very diverse docket,” Jackson says. One of the highlights of this year’s auction is the showcased charity car, the hotly anticipated 2017 Acura NSX VIN #001 supercar. As a charity car, 100 percent of the hammer price of the Acura NSX will benefit the Pediatric Brain Tumor Foundation and Camp Southern Ground. Designed, developed, and manufactured in America, the 2017 Acura NSX will be Acura’s first build-to-order vehicle. As such, the highest bidder of the charity auction car will be able to customize the Vin #001 NSX to their choosing. “The energy in the room is electrifying for every charity auction, but there is something special anytime we get to do it with a VIN #001 car. I think the next-generation Acura NSX is going to really wow the crowd and I’m looking forward to seeing our generous bidders compete with one another for such an outstanding cause,” says Jackson. So far, $84.6 million has been raised selling select cars for charity. “We raised $8.4 million in Scottsdale alone for charity,” points out Jackson. “Last year, Ron Pratte donated the General Motors Futureliner bus which brought $4 million. Then we got $600,000 raised in the front row by all the Nascar team owners who threw in $100,000 apiece.” Expect 2016 to generate even more for charity. For Jackson, who’s seen thousands of cars pass hands throughout the years, people are always curious what cars are on his personal wish list. While he’s either owned or driven every car he’s ever desired, he admits to gravitating to cars with speed.

Among his favorites right now is a ’71 Ferrari Daytona that he’s been restoring for seven years that he also painted with his son, a sophomore at Notre Dame Preparatory in North Scottsdale. “We’re restoring and finishing up another multi-year restoration, a 1948 Talbot-Lago, similar to one of the ones we have in the auction,” says Jackson. “Both of those cars I bought and restored myself because I want to use them as rally cars.” Another high point to his personal collection will be arriving soon. “I’m waiting for my GT350R to come from Ford. They’re only making 37 of them this year to commemorate how many they made originally back in the day. That one will be a keeper; it’s VIN 34 to go with the ’65 Shelby, the 34th one ever made,” says Jackson, who says the car world is experiencing an American muscle car renaissance right now that’s been a long time in the making. Indeed, time doesn’t stand still. As Jackson points out, Scottsdale has evolved and is still evolving, but one thing remains constant. “I feel like Barrett-Jackson’s part of Scottsdale’s heritage,” he says. 

The 45th Annual Barrett-Jackson Collector Car Auction Jan. 23 to 31 Weekly passes, daily tickets, and Family Value Day tickets can be purchased in advance online or at the gate at WestWorld, 16601 N. Pima Rd., Scottsdale. Car lists change daily, so check the website to find out when your favorite car will go under the gavel. Registration for an auction account or to consign a car can also be completed online at barrett-jackson. com.

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The Greatest (and Greenest!)

Show on Grass It’s time for the 81st annual Waste Management Phoenix Open By Michelle Talsma Everson

very year the Valley of the Sun enters the international spotlight as the Waste Management Phoenix Open (WMPO) welcomes golf competitors and fans from across the globe. This year, Tournament Week takes place from Monday, Feb. 1, through Sunday, Feb. 7, and the 72-hole PGA TOUR event (which is part of the PGA TOUR’s FedExCup) is from Feb. 4-7. The event is held at TPC Scottsdale.

24 | Scottsdale Airpark News January 2016

The WMPO is the best-attended golf tournament in the world and has gained legendary status for being the most unique stop on the PGA TOUR, according to event staff. The 2016 edition will mark the 81st playing of the event (one of the five oldest events on the PGA TOUR) and the seventh as the Waste Management Phoenix Open. “Not only does it [the WMPO] have an economic impact of more than $225 million to the surrounding community

The Waste Management Phoenix Open is dubbed "People's Major" because of the record crowds it draws.

based on a 2012 impact study but I think it also is the source of a great deal of pride for the community,” says Tournament Chairman Dan Mahoney. “We call it the ‘People’s Major’ for a reason: because it is an enormous event that has something for everybody and draws huge crowds.”

New This Year

While much of the event will be similar to years past, there are some new things

Waste Management Phoenix Open

Brooks Koepka is this year’s defending champion.

to look forward to this time around. One recent announcement is that the Ak-Chin Indian Community was named the event’s presenting sponsor. According to event staff, this is the first time the WMPO has had a locally based presenting sponsor. “The Ak-Chin Indian Community has long understood our role in giving back to the community at large,” says Louis J. Manuel Jr., chairman of the Ak-Chin Indian Community. “Through

The Thunderbirds and the success of the Waste Management Phoenix Open we can continue that commitment and provide financial support to several worthwhile organizations throughout Arizona.” In addition, fans on the ground will notice some changes to the venue. “While we are adding a number of new skyboxes and corporate suites, including the new Bay Club on 17, we will continue to provide a fan-friendly environment for everyone,” Mahoney says. “The FanZone continues to provide a great, energetic environment for the fans where they can get both food and beverage. Additionally, we have a new venue perched above the 12th hole that is called El Rancho where general admission fans can get Mexican fare and pre-mixed margaritas while getting away from the crowds but having incredible views of multiple holes.” Another exciting change is that daily general admission to the event is free …continues on page 26 January 2016 Scottsdale Airpark News |

Waste Management Phoenix Open

the tournaments status as not only the greenest event on the PGA TOUR but also the most charitable,” Mahoney explains. “For every person who wears green on Saturday, The Thunderbirds will donate ‘green’ to three charities including Bonneville Environmental Foundation’s ‘Change the Course,’ Arizona Recycling Coalition and the Arizona Chapter of Solid Waste Association of North America.” Event staff notes that the best way to keep up with all events is to visit the official WMPO website at www. wmphoenixopen.com.

Community Impact

on Monday, Feb. 1, and Tuesday, Feb. 2. Mahoney says that the two free days are sponsored by Ford Free Days and that this is a first for the WMPO.

What To Do

Of course, there is not only the main golf tournament to see, but also practice rounds early on in the week. In addition, there are several nights of entertainment at the Coors Light Birds Nest, which is located directly across from the tournament entrance. This year,

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headlining performers include Rascal Flatts, Dierks Bentley, Robin Thicke and Tiesto. (See accompanying story.) There will also be the Special Olympics Open (Feb. 2) and the sixth annual GREEN OUT. “On Saturday, Feb. 6, the tournament invites everyone to participate in the sixth annual GREEN OUT. Players, caddies and fans are encouraged to wear green to showcase their support for the environment, the community and all that Waste Management is doing to solidify

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million that The Thunderbirds have raised in the history of the organization, dating back to 1932, according to the Thunderbirds Big Chief Danny Calihan. “Congratulations to The Thunderbirds on setting a record with more than $9 million raised for charity from this year’s [2015] Waste Management Phoenix Open,” PGA TOUR Commissioner Tim Finchem touted when the amount was announced. “This is an incredible achievement that will have a profound effect on the lives of many. The tournament is annually one of the leaders on the PGA TOUR in terms of the impact it is having in the community and that is due to the selfless efforts of The Thunderbirds, Waste Management, the tournament staff and all of those involved in the event.” “Not only is it the largest golf tournament in the world but it most assuredly is one of the most exciting and well attended events on the planet,” Mahoney adds. “Couple all of that with the millions and millions that the Tournament generates for charity and how can you live in Phoenix and not be proud of that?” For more details on the Waste Management Phoenix Open, visit www. wmphoenixopen.com. 

The Waste Management Phoenix Open is one of the most well-attended events on the planet, according to Tournament Chairman Dan Mahoney.

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Rascal Flatts

Dierks Bentley

Robin Thicke

By Christina Fuoco-Karasinski

n the two years that Kevin Kopp has been involved in the Coors Light Birds Nest, he has seen the Waste Management Phoenix Open-affiliated concert series flourish. Last year, Kid Rock headlined the event that also saw Darius Rucker, Afrojack and Capital Cities hitting the stage. This year, it’s bringing in heavy hitters—Rascal Flatts (Wednesday, Feb. 3), Dierks Bentley (Thursday, Feb. 4), Robin Thicke (Friday, Feb. 5) and Tiesto (Saturday, Feb. 6). “The Birds Nest has taken on a life of its own,” says Kopp, a volunteer with the Thunderbirds and Birds Nest chairman. “It used to be this little piece of entertainment with local, small, maybe, regional acts. “Over the last five to six years, it’s really morphed into a festival. These festivals are the hot new thing in music scenes around the country. Because of the tournament, we’ve been able to leverage the notoriety and success of the tournament to make some good in-roads to the music industry. It’s paid off.” This year marks the first time a VIP pit has been offered for all shows. Last year it was so successful with the Kid Rock concert that it was expanded to all four days. Kid Rock’s 2015 Birds Nest show sold out long before

Tiesto the February event. This years tickets can be purchased at www.coorslightbirdsnest.com. “The pit is an exclusive area right in the front of the stage and it’s got a very small capacity—only about 400 people,” Kopp said. “You get all of the amenities of our VIP area in addition, when the concert starts, you are right in front of the stage.” So how has the Birds Nest been able to leverage such in-demand artists? Kopp chalked it up to the success of the Waste Management Phoenix Open. “First and foremost, it’s connected with the largest golf tournament in the world,” he says. “That has always been a great embedded audience to pull from. There’s a natural flow. As the tournament’s gotten bigger and bigger, it’s reaching occupancy records. “That’s only increased our reach for people to come to the Birds Nest. Golf ends— depending on the day—between 3:30 p.m. and 5 p.m. People are always looking for something to do when golf ends.” It doesn’t hurt that organizers are attracting the likes of Bentley, Thicke, Rascal Flatts and Dutch DJ Tiesto. “There’s a direct correlation between our ticket sales and occupancies at the Birds Nest. The two biggest reasons that the Birds Nest continues to flourish and gain popularity.” 

legalperspectives

Filer Beware: Recognizing Bankruptcy Pitfalls By John Parzych

iling bankruptcy can be a powerful tool for getting a fresh start for people who have fallen on hard times. However, it is a common misconception that all debts can be eliminated when you file bankruptcy. In reality, anyone filing for bankruptcy must be aware that while the majority of debts can be eliminated in a bankruptcy once the Bankruptcy Court enters a discharge order, it is important to know that certain debts cannot be discharged and even more important to know what those debts are prior to filing. As a general rule of thumb, unsecured debt (such as credit card debt) is dischargeable absent improper conduct by the filing party prior to bankruptcy. Such improper conduct can include fraud, embezzlement or larceny by the filing party, or for willful and malicious injury to another entity (or the property of another entity). In addition, domestic support obligations (such as child support and spousal maintenance) are not dischargeable in a bankruptcy. Student loans and taxes are two types of debts that often generate a lot of questions in bankruptcy related to whether such debts are dischargeable. Absent very few exceptions, such as significant health impairments that will impact a filing party’s ability to obtain future employment, most student loan debt is not dischargeable. The exceptions allowing the discharge of student loan debt are narrow and anyone filing bankruptcy with the intention of discharging student loan debt should consult a bankruptcy attorney prior to filing to discuss the factors that might support a hardship discharge. Another area of bankruptcy confusion often centers on tax debt and whether such debt can be discharged in a bankruptcy. While some state and federal tax debt can be discharged in a bankruptcy, there are very specific rules that govern the dischargeability of such debt. For example, certain taxes are dischargeable if more than three years have passed since a tax return was due and two years have passed since a return was filed. It is important to note that taxes cannot be discharged

if they are related to trust taxes (such as withholding taxes) or if the debtor willfully avoided payment of the tax in question. Furthermore, there are various limitations on the rules above that can impact a debtor’s ability to discharge a tax. For example, the ability to discharge taxes can be adversely impacted by the failure to timely file a tax return and the assessment of taxes after a return is filed. For bankruptcy discharge purposes, it is really important to file tax returns timely even if the person doesn’t have the ability to pay the tax obligations. Similarly, if a debtor files an offer in compromise with a taxing authority, the time to discharge that tax is tolled while the offer in compromise is pending, plus an additional 30 days after a ruling is made concerning the offer in compromise. There are numerous other factors that affect the potential dischargeability of a tax debt so it is imperative to have a bankruptcy professional analyze the debtor’s tax debt prior to filing to determine how much tax debt, if any, can be discharged in a bankruptcy. There are different types of bankruptcy, including chapter 7 (liquidation bankruptcy), chapter 13 (wage earner reorganization) and chapter 11 (typically thought of as a reorganization) that apply to varying financial situations. Factors that can influence the type of bankruptcy one should file include, but are not limited to: 1) the size and type of debt; 2) the value and type of the debtor’s assets; 3) whether or not the debtor owns a business; 4) whether the debtor plans to keep operating that business after filing; 5) whether the debtor owns a home that is underwater; 6) whether there are nondischargeable tax obligations that can be paid back over time through a bankruptcy plan of reorganization; 7) the debtor’s income and expenses; and 8) whether the debtor has

property that is exempt from collection. The scope of the Bankruptcy Code is broad and offers a wide range of advantages to individuals, as well as companies. However, each of these advantages comes with limitations and, therefore, it is important to speak with a bankruptcy professional well in advance of filing to make sure that the filing party is a proper candidate for bankruptcy and to analyze which chapter of bankruptcy is the most appropriate for them (for example, a liquidation bankruptcy or a reorganization bankruptcy). The Bankruptcy Code was created to help people get back on their feet financially, eliminating the debt burden weighing them down. However, in order to get the benefit of such a fresh start, it is important to be fully informed of what debts may, and what debts may not, be dischargeable prior to filing the bankruptcy.  John Parzych is a partner with the firm of Nussbaum Gillis & Dinner. His practice focuses on representing individuals and businesses in chapters 7, 11 and 13 bankruptcy cases and representing parties in cases involving debt collection, real estate disputes, SBA loans and defense and enforcement of contracts. Parzych can be reached at (480) 609-0011 or jparzych@ ngdlaw.com The content of this column is for informational purposes only and should not be construed as providing legal or tax advice. If you have any questions regarding the topics discussed in this article, you are advised to contact an attorney or tax adviser. January 2016 Scottsdale Airpark News |

Participants for Brokers for Kids and Agents Benefitting Children compete to win a challenging game of Baggo all in the name of raising money for charity.

A DJ keeps the energy up as participants battle it out at the Scottsdale Active 20-30 Club event last year.

A player gets competitive as she strategically tries to find a spot for her Jenga piece at last year’s event.

Agents Needed for Local Nonprofit Event T

he Scottsdale Active 20-30 Club was founded with the single objective of supporting children’s charities. The organization provides young adults with an opportunity for personal growth, friendships, and leadership development while improving the quality of life for special needs children in the community. Each year, Scottsdale Active 20-30 hosts a charity sporting competition called Brokers for Kids and Agents Benefiting Children. Brokers for Kids is a year-round fundraising effort by

30 | Scottsdale Airpark News January 2016

professionals in the commercial real estate industry. Agents Benefiting Children is the residential real estate equivalent. Throughout the year, teams are tasked with selling raffle tickets and sponsorship opportunities for the Scottsdale nonprofit. At the end, participants then go head to head in an Olympiad Championship. Jose Leon, owner of Leon Law, is the Scottsdale Active 20-30 Club chairman for these events this year. “This is a great opportunity for brokers and agents to join efforts with their

fellow professionals in their respective industries to fundraise for children's charities,” says Leon. “We are always looking to add brokers and agents to our event.” Throughout the year, these real estate teams raise money through various fundraising efforts for two charities, Boys Hope Girls Hope and the Care Fund. Boys Hope Girls Hope is a nonprofit that provides scholarships to underprivileged kids in community- and residency-based programs, ensuring a

Hundreds of residential and commercial real estate agents warm up for a full day of competition at last year’s event. good start toward a college education. The Care Fund provides mortgage, rent and housing expense relief, as well as related lifestyle resources during a child’s extended health crisis. The culmination of the yearround fundraiser is an Olympiad Championship. The day is packed with events such as basketball free throws, football toss, baggo, giant Jenga and bocce ball. The teams that raises the most money from each side is then recognized. Skyler Irvine, owner of Myriad Real Estate at My Home Group, was a captain for last year’s Agents Benefiting Children event. “There are so many positive reasons to participate in an event like this,” says Irvine. “Everyone is always amazed at the final numbers when it’s their first time at the event.” Kyle Campbell is an associate at Colliers International and was also a captain for his team on the Brokers Benefiting Kids side. “We had the privilege of visiting the Boys Hope Girls Hope house and we got to meet and listen to some of the children’s truly inspirational stories,” says Campbell. “It is one of the best events of the year.” While this year ’s event isn’t until April 8, the nonprofit is looking for residential and commercial real estate agents to sign up in teams of six or eight. “We would love to get to a point where we have someone from every company in the industry participating,” says Leon. The public can also get involved by purchasing raffle tickets to win a new 2016 Toyota, or $15,000 in cash, from Valley Toyota Dealers. Each ticket is $25 or buy five for $100. For more information, or to purchase a raffle ticket, visit the Scottsdale Active 20-30 Club’s website at www. scottsdale2030.org. 

Referees take a time out to discuss a close call at last year’s Scottsdale Active 20-30 event.

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Reputation

Rescue Getting a bad reputation online can be hard to fix, but some Airpark businesses are helping companies regain, and maintain, their good names By Jimmy Magahern

Diane Smith and Nina Simmons of Big Yam.

hil Thow prefers meeting with clients before their companies are embroiled in public relations nightmares. As CEO of SEM Media, an Airparkbased agency whose services include re s c u i n g t h e re p u t a t i o n s o f s m a l l businesses when they’re attacked online by competitors or unhappy customers, Thow often meets his new clients in the trenches of battle. “I recall one client that had been dealing with an irate customer for nearly six years,” says Thow, whose company

32 | Scottsdale Airpark News January 2016

specializes in auto dealerships, possibly the most maligned field in the sales profession. “The client was unhappy about a relatively small issue that had not been resolved. He set up hate sites online, blanketed social media with negative messages and even picketed outside the dealership on and off for six years. He took pictures of the owner, his family and staff, and then proceeded to post it all online. The dealership incurred tens of thousands of dollars in legal fees, loss of reputation in the community—his business was crippled by this customer’s actions.”

Thow says all the dealer’s woes could have been avoided if only he’d taken the time to resolve the customer’s complaint when it was first brought to his attention. “The owner of this particular dealership was stubborn and was not willing to rectify the problem from the outset,” he says. “What could have cost somewhere in the neighborhood of $1,000 ended up costing his business a small fortune.” Thow’s staff was able to “fix the problem digitally,” he says, through search engine optimization (SEO), a process that involves generating Web

pages that follow current search engine ranking algorithms—basically the parts under the hood of search services like Google, Bing and Yahoo—to make the pages with preferred content pop up first in a search for company information and “push” the pages with negative content further down the list and, optimally, off the front page of the search results. In this case, a lawyer also was retained to get the disgruntled customer to remove particular content that could be found criminally defamatory in court. But that’s doing reputation management the hard way, Thow says. It’s much easier counseling clients on how to foster a positive online reputation for their companies from the get-go. “Preventing the mess is much cheaper than fixing it,” he explains. “Get ahead of the curve when it comes to your company’s online profile.” In the old days (like, two or three years ago), that often meant companies posting their own positive reviews using fictitious names on customer-generated review sites like Yelp and Google reviews. But today’s savvy consumers—and whistleblowing online watchdog groups—are increasingly adept at spotting the planted glowing review. And exposing a fake employee-penned appraisal can result in its own social media nightmare. “The best method is to enlist the support of happy customers,” Thow says. “There’s no shortcut for genuine, authentic client reviews. Really, the premise is quite simple: It’s all about asking. It’s a numbers game.” It’s why your server at Applebee’s asks you to fill out a short online questionnaire following a satisfying meal in exchange for a coupon good for your next visit, or the corner gyros shop affixes a “Review us on Yelp” sticker on their door, clearly visible on your way out.

“If only 5 percent of your clients post a positive review, the results will be excellent,” says Thow. “Twelve new positive reviews per month will help tremendously. Inevitably, there will be negative posts. But when that happens, a quick response from the owner, GM or staff member is essential. It’s a public post, so it must be replied to publicly. Putting out the fire, rapidly, is very wise. A quick response from the company stating their empathy and concern is very effective. Being willing to go the extra mile to rectify the problem goes a long way.” Ironically, positioning a company to succeed in the digital age involves going back to the most basic of old school business principles. “It comes down to treating your customers with respect,” Thow says. “It’s much cheaper in the long run, not to mention the right thing to do.”

Defense Team

Nina Simmons and Diane Smith, directors of digital marketing and public relations, respectively, for Big Yam, a full-service advertising and marketing company (formerly the Martz Agency) owned by GoDaddy founder Bob Parsons, sometimes see their roles as the marketing equivalent of a crack criminal defense practice. “We always have that first meeting with the client where we have them be honest with us about any of the skeletons they may have in their closet that we should know about,” says Simmons, with a laugh. “You know, just really being a good partner and establishing that relationship where we understand their business and industry and know about anything that could be brought to light.” Simmons says they don’t have a lot of good war stories to tell about clients they rescued from PR nightmares. “We don’t

There’s no shortcut for genuine, authentic client reviews. Really, the premise is quite simple: It’s all about asking. It’s a numbers game. — Phil Thow

Eric Olsen really have a lot of examples, because if we’re doing our jobs properly, the crisis doesn’t get out to the public,” she says, echoing the language of a good defense lawyer. “If we’re able to see a potential crisis that’s bubbling up, and make sure there’s no negative online comments about it, we know we’ve done our job.” “In this day and age,” Smith adds, “I don’t think you can truly have a successful reputation management plan unless you are really working with your client to make sure all of those things that could be brought up are covered.” Bradley Barks, founder of the Scottsdale-based search strategy agency SEOSatori, says a good online reputation management plan should begin at the company’s inception, while principals are still spitballing ideas for the company’s name. “These days, search engines show what’s relevant—in their eyes—for a search query related to your company’s name,” he says. “It doesn’t matter to them if this is your brand name or not.” Jared The Galleria of Jewelry company, for instance, would probably not have picked the Jared name today (or its advertising slogan, “He went to Jared!”) following the sex scandal involving Jared Fogle, who was the spokesman for Subway for several years. “When a visitor is looking for your brand, you want them to find you seamlessly, not some other review, or a review on a third party site that’s taking the visitor away from your business,” Barks says. “This takes a consistent, proactive effort, but has a dramatic effect on conversion rates and sales.” Barks says the primary goal of any company’s reputation management plan should be to control the first nine or 10 …continues on page 34 January 2016 Scottsdale Airpark News |

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links that show up on a Google search for the company’s name. “The main domain—your website’s home page—is always the first thing you want to show up when someone is searching for your brand,” he says. That trick that can be achieved by preloading your website with authoritative content containing all the right keywords to direct the search to it. “Beyond that, there’s the other eight or nine spots on the front page of Google that you want to protect. A few you can control: your Facebook page, your social profile. You want to have a strong foundation of links so that you can have that whole first page be for your brand. If you don’t have that, other reviews of your company, stuff that you may not want to see up there—complaints about previous mess-ups that you may have fixed but keep showing up in a search—may end up affecting your brand in a negative way.” If you do start getting negative comments, on Yelp, Facebook or any site that welcomes customer reviews, it’s crucial to address them quickly and professionally. “If a negative post is made, make sure you’re responding to it as soon as you can, so it’s not just lingering out there,” says Eric Olsen, founder of Fasturtle, which he describes as a “soup-to-nuts” web design and digital marketing firm overlooking the Scottsdale Airpark r u n w a y. “ M a k e sure your response is professional, and then encourage the poster to take the conversation offline, with something like ‘Please feel free to reach out to us at our corporate office,’ listing the phone number.” Olsen says a common mistake businesses make is offering concessions to the complainant online, which can actually result in more negative reviews from people just seeking a similar deal. “You typically never want to post any discounts or offers online, because that will just encourage other negative reviews,” he says. “There was a hospitality company that we worked with that would occasionally get negative reviews about the staff or the cleanliness of the room, and they would respond with, ‘Let us give you a discount on your next stay with us.’ Ultimately they started seeing more

negative reviews from people just looking for a free night stay!” You definitely want to let customers know you’re listening, however. “People are looking for your response,” Olsen says. “They understand no company’s perfect, nobody can have 100 percent client satisfaction. But as long as you’re making that effort to address complaints, you’re showing that your company is responsive to its customers. And that’s what people really want to see.”

Kings and queens

While many technical and engineering fields are often criticized, and rightly so, for not placing a fair amount of women in leadership jobs (the latest diversity reports monitored by the Wall Street Journal show an average of 23 percent women to 77 percent men at the top 10 tech companies), online reputation management appears to be one tech field where both sexes play an equal role. The SEO part may still be dominated by male coding geeks, but the communications part of the job is easily ruled by women. “A large reason for that is because we understand the relationship piece behind technology,” says Kristin Slice, marketing director at Splash Printing and Marketing, a full-service printing, graphic design and marketing company headquartered on the Greenway-Hayden Loop where all six of the leadership roles, from owner on down, are occupied by women. Slice says Splash has not gotten into SEO (they work with partners to build the technical back-end of their websites), but the customer relations component of online reputation management has been a natural fit for their services. “I think there is a natural element of building relationships in communication that works well with the gender roles we are brought up with,” Slice says. “And now that search technology has gotten sophisticated enough to understand the value of that relationship piece — it’s not just about the mechanics of it, search engines now understand your interactions online, your relationships with other real people and so on — I believe you’ll find more women getting into the field. “I always joke around that if, as the SEO world says, ‘content is king,’ then for

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Nina Simmons of Big Yam sees her role as the marketing equivalent of a crack criminal defense practice. me, relationship is queen. You can post 300 blogs a day to boost your SEO ranking, but if you haven’t built relationships with people who are actually going to read your content, you’re wasting your time.” Big Yam’s Nina Simmons says public relations, another female-dominated field (women occupy 63 percent of PR specialist roles, according to the Bureau of Labor Statistics), is another important part of reputation management. “There’s that back-end technical portion of it that appeals more to the web developers, but then there’s also a front-end aspect to it where you’re working really closely with PR,” Simmons says. “You want to leverage the authority of the media by pitching journalists and bloggers content that includes the terms and keywords that will boost your ranking, and you want to encourage positive reviews by maintaining positive relationships with them.” Most of all, you want to catch customers when they’re happy with your product or services and get them raving about it on their smartphones—right then and there. (Mobile search, incidentally, is the new wave in SEO.) “You do want to curate positive reviews,” says Olsen. “And that’s the biggest thing that we’re seeing a lot of company’s not doing. When a customer has just had a great experience with you, that’s when you should be asking them to review your company on Yelp. You’ve got to catch them at that time that we call the ‘wow moment,’ and encourage them to share that online. “That’s how good reputations are made today.” 

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businessprofile

YogaFit offers first-of-its-kind yoga concept By Alison Stanton

Dana Galinsky, owner of YogaFit in Scottsdale, said her studio offers a wide variety of yoga classes, in addition to virtual yoga classes that members can access 24 hours a day.

or about 10 years, Dana Galinsky worked in the entertainment industry in Los Angeles, appearing in front of the camera and behind the scenes. “I had a recurring role on the CBS soap opera ‘The Bold and the Beautiful,’ worked as the assistant to the producer of the successful national theater production ‘Million Dollar Quartet’ and appeared as a regular on a webseries called ‘Sometimes Daily,’” Galinsky says. To deal with the stress of the entertainment industry, Galinsky took up yoga. When she decided to leave Los Angeles and move to Scottsdale last year, Galinsky admitted to struggling with what she wanted to do next. The more she thought about it, the more she said her mind kept returning to yoga. Galinsky decided to take the plunge and open her own yoga studio. After researching dozens of available franchise opportunities, Galinsky recently opened YogaFit in Scottsdale. “When I made the decision to open my own studio I knew two things for sure. I wanted to join up with a franchise because I didn’t have much business experience, I

36 | Scottsdale Airpark News January 2016

also wanted to own a studio that offered the variety of levels and modalities that I was used to in LA,” she says. “For instance, many yoga studios offer only hot yoga, some are strictly traditional yoga, and others have barre classes with no other options. YogaFit offers all of the above.” In addition to the wide variety of yoga, Galinsky said YogaFit offers its members 24/7 virtual yoga classes. “What sets YogaFit apart from the competition is unlimited accessibility to the industry’s best live classes and virtualled instruction all under the guidance of world-renowned yoga guru Beth Shaw,” Galinsky says. Day or night, members are able to access the studio and get in their yoga practice. “They may choose from a wide menu of classes on a kiosk attached to a large screen monitor and get their yoga class in at their convenience,” she says. In addition, Galinsky said, YogaFit offers classes for people of all abilities and experience levels. For example, the level one Restorative and Foundations Yoga classes are “slow and specific,” so students can

focus on the breath and flow between movements. “Our level two classes, YogaFit Barre and YogaFit Core, add variations to foundational poses by using additional equipment such as hand weights, blocks and a ballet barre for an added challenge,” Galinsky says. Level three classes are a combination of the foundation of level one and the challenges of level two. “YogaFit Fusion and YogaFit Sweat expand the physical and mental strength of yoga and fitness enthusiasts utilizing a heated room,” she says. Galinsky said she is proud of YogaFit’s focus on philanthropy. Each studio donates a portion of class dues to charities that feed the hungry throughout the world. Galinsky says she is definitely pleased with her decision to open her own yoga studio. “Yoga was always the gift I gave myself, and it was what I wanted to do,” she says. YogaFit is located at 10855 N. Frank Lloyd Wright Blvd. in Scottsdale. For more information, call (480) 454-1750 or visit www.yogafitstudios.com or www. facebook.com/yogafitscottsdale. 

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Sterling

Silver Rustyn Sherer of award sponsor APS stands with Friar Peter Kirwin of the Franciscan Renewal Center. The center received the Sterling Award in the Nonprofit category.

Three businesses, one nonprofit receive prestigious awards By Ken Abramczyk

Linda Conti of Cox Media stands with Chickfil-A Raintree Drive owner Chris Gammel, who holds the restaurant’s Sterling Award for Small Business. Cox Media sponsored the Small Business Award. The Scottsdale Area Chamber of Commerce awarded the Sterling Awards to four businesses and organizations for communityoriented work and dedication.

Jackie Wszalek, owner of Splash Printing & Marketing, received a Sterling Award in the Micro-Business category. Standing with her is Donn Frye of Prestige Cleaners, an award sponsor.

38 | Scottsdale Airpark News January 2016

our Scottsdale companies and organizations, including two Airpark businesses, truly are sterling for their community work in 2015, at least in the eyes of the Scottsdale Area Chamber of Commerce. Splash Printing & Marketing, Chick-fil-A Raintree Drive, McKesson Specialty Health and Franciscan Renewal Center recently were recognized by the Chamber with Sterling awards. The awards were emceed by Scottsdale Chamber President and CEO Mark Hiegel at the Chaparral Suites Scottsdale. Celebrating 30 years of business excellence, the Sterling Award is one of the most coveted in the Valley, with a rigorous application, judging and selection process. Four winners were selected from among 12 finalists. The winners and the categories are: • Splash Printing & Marketing, Micro-Business, (companies with one to 10 employees) • Chick-fil-A Raintree Drive, Small Business (11 to 99 employees) • McKesson Specialty Health, Big Business (more than 100 employees) • Franciscan Renewal Center, Nonprofit Prestige Cleaners presented Airpark-based Splash Printing and Marketing with the award, to recognize an emerging business exhibiting success through innovation, creativity and collaboration. Also recognized were MoneyRadio 1510 and ACME Locksmith. “What an honor to be named as one of the best of the best,” says Jackie Wszalek, owner of Splash Marketing. “I think it’s fantastic.” Wszalek mentors others to help those business owners to succeed, through meetings or providing them with great products for them to use to help their businesses. “I believe in getting involved in the community to make it the best place to live.” Wszalek says. Wszalek serves on boards for the Fusion Foundation and Scottsdale Prevention Institute and is active with the National Association of Women Business Owners. On community volunteerism, Wszalek says: “It makes a difference in building a community and building that strength and leadership in the community than one that doesn’t support its citizens.” Chick-fil-A Raintree Drive received a Sterling from presenter Cox Media for “demonstrating innovation, quality, professionalism and commitment to community.” Other small businesses recognized were

McKesson Specialty Health Center won the Sterling Award for Big Business. Holding the trophy is Ruthymae Liggins of McKesson, along with Kevin Kappler of the award’s sponsor Cox Business, and several McKesson employees. Caliber, The Wealth Development Company and PHX Architecture. Chris Gammel, owner and operator of Chick-fil-A Raintree Drive, says he was shocked that his restaurant won the award after he saw videos about the other companies. Gammel says he and his employees showed the judges what they do on a day-to-day basis in terms of interactions with customers. Employees learn leadership and responsibility at young ages, Gammel says. Chick-fil-A Raintree also is involved in the community, Gammel says. “We help schools and sports groups achieve their [fundraising] goals,” Gammel says. The company also promotes the Chick-fil-A Leadership Academy with an online leadership curriculum. Thirty students are selected for the program. “It results in an impact project that involves the whole school that they completely organize,” Gammel says. It follows the motto that “you can lead from where you are,” Gammel says. Chick-fil-A Raintree Drive also helps with food donations for fund-raisers. Anyone who is interested in partnering with Chick-fil-A Raintree Drive can visit the restaurant or send an email there. McKesson Specialty Health was honored with a Sterling presented by Cox Business for “making a significant impact on the lives of its employees and the economic fabric of the community.” McKesson Specialty Health helps pharmaceutical and biotech industries launch and grow produce franchises, offering integrated services for intelligence-based decision making. VIP Mortgage and TPC Scottsdale were other finalists honored.

Bill Nolan, vice president and general manager of McKesson Specialty Health business, Reimbursement, Access & Safety Services, says the company was thrilled with the award, and humbled by the support and encouragement from business colleagues and the community. “This is a very meaningful award for us as the Sterling Award selection process is among the most credible of all business award competitions in the metro Phoenix area, recognizing significant contributions to quality of life and the economic fabric of the community,” Nolan says. The company’s ICARE (Integrity, Customer-First, Accountability, Respect and Excellence) core values were “the driving force throughout the application and judging process,” Nolan says. Judges visited the facility and interviewed employees to see “the ICARE values in action.” “We showcased the responsibility we have to our patients and employees to provide better health with examples of

the vitality program, patient and client testimonials and employee satisfaction,” Nolan says. The on-site tour for the judges was an integral part of the judges’ experience to visualize what McKesson Specialty Health was all about, Nolan says. Franciscan Renewal Center was honored with a Sterling Award, presented by APS, for contributing to the social, cultural and educational well-being of its constituents. Adam Stein, communications director of the Franciscan Renewal Center, says the center was honored with the “great recognition.” Stein said the center has been in the Scottsdale/Paradise Valley area since 1951 when it started as a retreat center. The center provides services to other nonprofits to help “renew and refresh,” Stein says. “With other nonprofits, we offer space for respite and renewal without the noise,” Stein says. Programs and activities also focus on spiritual direction, spiritual discovery, self improvement and other topics. Stein says the center ’s community involvement included programs like Faith and Action and Care for Creation, which includes environmental stewardship. “Because of the spiritual growth, healing and transformation people experience through the Casa, many community members are taking the Franciscan Renewal Center with them as they serve others at places such as Andre House.” Andre House of Arizona is a ministry to the homeless and poor populations of the Phoenix area. “It was an honor to win the award, but we want to celebrate the work of the other two nonprofits (PlayWorks and Shoebox Ministry) that also were nominated,” Stein says. 

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Top Frog HonorHealth’s Thompson Peak Medical Center Earns Top Hospital Award

he Leapfrog Group has named HonorHealth Scottsdale Thompson Peak Medical Center to its annual list of Top Hospitals. This coveted and respected recognition showcases HonorHealth Scottsdale Thompson Peak Medical Center’s commitment to Leapfrog’s vision of providing the safest, highest quality health care for consumers and purchasers alike. “It is an honor to be named among this exclusive group of top hospitals,” said David Price, CEO of HonorHealth Scottsdale Thompson Peak Medical Center. “This distinction recognizes the efforts of our entire healthcare team, with each member providing the highest level of quality care and compassion to our patients.” HonorHealth Scottsdale Thompson Peak Medical Center was one of 98 Top Hospitals recognized and selected from hospitals participating in The Leapfrog

Group’s annual survey. The selection is based on the results of The Leapfrog Group’s annual hospital survey, which measures hospitals’ performance on patient safety and quality, focusing on three critical areas of hospital care: how patients fare, resource use and management structures established to prevent errors. Performance across many areas of hospital care is considered in establishing the qualifications for the award, including survival rates for highrisk procedures and a hospital’s ability to prevent medication errors. “Leapfrog’s Top Hospital award is widely acknowledged as one of the most prestigious distinctions any hospital can achieve in the United States,” said Leah Binder, president and CEO of The Leapfrog Group. “Top Hospitals have lower infection

rates, better outcomes, decreased length of stay and fewer readmissions. By achieving Top Hospital status, HonorHealth Scottsdale Thompson Peak Medical Center has proven it prioritizes the safety of its patients, is committed to transparency and provides exemplary care for families and patients in Scottsdale. I congratulate the board, staff and clinicians of HonorHealth Scottsdale Thompson Peak Medical Center whose efforts achieved these results.” The Top Hospital award is given to urban, rural and children’s hospitals that publicly report their performance through the annual Leapfrog Hospital Survey and meet the high standards defined in each year’s Top Hospitals Methodology. To see the full list of institutions honored as a 2015 Top Hospital, visit www. leapfroggroup.org/tophospitals. 

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Scottsdale Public Library

rememberwhen

1897-Oasis Villa was the Underhills’ home and boarding house.

Scottsdale Resorts Evolve from Health Camps to Luxury Enclaves

t’s January, and Scottsdale’s renowned resorts are abuzz with visitors from around the globe. Whether they come for warm winter weather, golf, relaxation, shopping, art and cultural experiences, dining, spa treatments, conferences, outdoor adventuring or to attend one of Scottsdale’s signature events, the city’s visitors, like residents,

42 | Scottsdale Airpark News January 2016

By Joan Fudala perhaps assume that we’ve always been an upscale resort destination. Although the warm, dry climate during the winter has always been a draw, the facilities themselves have evolved from very rustic beginnings. • Shortly after Chaplain Winfield Scott and his wife, Helen, along with a few other farming families, created the

settlement of Scottsdale in the early 1890s, they began encouraging friends to come to the Salt River Valley to restore their failing health. The Scotts offered accommodation in tent-homes on their property—these were without indoor plumbing, running water, electricity or other conveniences. • The Underhills were the first to begin

…continues on page 44

rememberwhen

Scottsdale Public Library

charging for rooms in their guest house, “Oasis Villa,” on what is now the northeast corner of Scottsdale and Indian School roads, circa 1897. • Around 1910, Mary and Ed Graves acquired the Underhill property, built additional tent-cottages and a main lodge, and opened Graves Guest Ranch, a combination health camp and guest ranch. Although there were no doctors or nurses on site, or even in the small town of Scottsdale, the Graves offered comfortable cottages, three meals a day using local farm produce and citrus, light exercise such as croquet and the benefits of a mild climate. The Graves also operated a curio shop that featured Native American crafts. Many with tuberculosis, consumption, other lung ailments and arthritis came to stay at the Graves’ ranch, found the area and climate to their liking, and decided to become full-time Scottsdale residents. • Arizona Canal builder and real estate investor W.J. Murphy and his son Ralph opened the Ingleside Inn— Scottsdale’s first luxury resort—in

1910-Graves Guest Ranch was a health camp and guest ranch on Indian School Road.

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Scottsdale Public Library

rememberwhen

1910s-Graves Guest Ranch guests enjoyed croquet for exercise during Scottsdale’s mild winters. 1910. Located between Thomas and Indian School roads and approximately 60th street, they envisioned attracting wealthy visitors who might become investors in their properties in the Ingleside/Arcadia area. The inn included the area’s first golf course—a nine-hole layout with dirt fairways

44 | Scottsdale Airpark News January 2016

1910s-Ingleside Inn guest enjoyed dinner in Echo Canyon.

and sanded greens. Ingleside’s slogan was “Where Summer Loves to Linger and Winter Never Comes.” The inn’s guests would often stay for the entire winter season, arriving by train and relying on the resort for meals and entertainment. Ingleside often took guests to white-table-cloth dinners in

Camelback Mountain’s Echo Canyon, where they were entertained by Native American singers and dancers. U.S. Vice President Thomas Marshall and his wife were frequent guests before building a winter home in Scottsdale. The resort thrived until the 1930s. In 1945 the inn was converted into The

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1910s-Ingleside Inn was the area’s first luxury resort. Brownmoor School, a private girls boarding school, which closed in 1958 and was torn down for redevelopment. The Ingleside golf course, expanded to 18 holes in the 1920s and grassed in, lies beneath the Arizona Country Club golf course. • With the arrival of electricity, running water and “swamp coolers” in Scottsdale by the 1920s, more small guest ranches opened in the Scottsdale area. Emphasis remained on climate and onsite relaxation; farm-town Scottsdale had no shopping districts, restaurants, art galleries, events or places to have a drink (Scottsdale was a “dry” town from founding until the repeal of Prohibition in the 1930s). Guest ranches, open from October to May, were family or sole proprietorowned and operated. For example, Mildred Barthalow opened The Adobe House Guest Ranch in the 1897-vintage Blount House (approximately where the parking garage is between Civic Center Library and Scottsdale Stadium); Lottie Sidell opened a few cottages on the north side of Main Street (today’s location of the Village Patio Shops just west of Saba’s). • Sylvia Evans, with the help of friend, Lucy Cuthbert, architect husband R.T. Evans and mother-in-law artist, Jessie Benton Evans, opened the Jokake Inn on Camelback Road in 1926, first as a tea room, then, within a year or two, as an inn. She commissioned local artists to decorate the inn’s guest rooms, dining room, lobby and other spaces with crafts and paintings representing the many cultures of Arizona. Jokake …continues on page 46

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also maintained a Desert Camp near what is today Ancala Country Club, where guests could ride horses from the Camelback location, spend the night in a rustic lodge, and ride back to Jokake. • Jack Stewart, with financial backing from industrialist John C. Lincoln, opened the Camelback Inn in 1936. For many decades, Stewart was a leader among the local hospitality community, promoting his inn, as well as Scottsdale, and helping found such institutions as Paradise Valley Country Club and the Fiesta Bowl. Stewart, his wife, Louise, their children and the inn’s staff got to know their guests as friends, and organized a full range of onsite social events, from costume parties and cookouts, to rodeos and kids camps. Hollywood celebrities favored the inn for its relaxed atmosphere and the ability to avoid the limelight. Many guest ranches closed during World War II, however Camelback Inn thrived by hosting military (even Lt. John F. Kennedy) and holding war bond rallies. • Kiami Lodge opened in the 1930s on the west side of Scottsdale road near Jackrabbit. Owners commissioned Phoenix Indian School art student Charles Loloma to paint murals for the dining room and main lodge; Loloma later became a world-renowned jewelry artist with strong ties to Scottsdale. • With the end of World War II’s gas, rubber and food rationing, people were eager to travel again, and the lure of western adventures had been stoked during the war years by Hollywood’s cowboy movies. Scottsdale’s handful of postwar business owners—led by future Mayor Malcolm White and the new Scottsdale Chamber of Commerce—coined the town’s first slogan, “Scottsdale—The West’s Most Western Town” and began to promote tourism. Air conditioning was now providing relief during the “shoulder months” of the tourist season. Several new guest ranches opened in the late 1940s and early 1950s, still limiting service to the winter season. Dorothy and Burke Patterson opened the Ride n’ Rock Ranch (just east of today’s McCormick-Stillman Railroad Park). The Puntenneys opened Rancho Vista Bonita way north of Scottsdale at Pinnacle Peak and Pima roads in 1950, where guests got a cottage, three meals a day and access to a horse—$12.50 per person! Ray Silverman and his family opened the Paradise Valley Guest

Scottsdale Historical Society

rememberwhen

1920s-Jokake Inn’s main building still stands on the grounds of The Phoenician Resort. Ranch in the early 1950s at Scottsdale and Chaparral roads (where the family continued to operate a hotel until 2014). Sundown Ranch Country Club opened a seasonal resort and golf course in 1953 between Shea and Cactus and

straddling what is now Hayden Road. •E lizabeth Arden opened the area’s first luxury spa resort in the late 1940s, Maine Chance. For women only, it was a hideaway for actresses, political wives (First Lady Mamie Eisenhower

was a regular) and socialites who came for pampering, to restore their health and beauty, enjoy camaraderie and to shop at Scottsdale’s arts and crafts studios. …continues on page 48

January 2016 Scottsdale Airpark News |

Scottsdale Historical Society

rememberwhen

Scottsdale Public Library

Scottsdale Historical Society

1950s-Dorothy Patterson offered desert cookouts to Ride n’ Rock Ranch guests.

1936-Camelback Inn opened for seasonal guests during the Depression and continues to thrive 80 years later. • I n 1956—recognizing that visitors were coming to Scottsdale in their own cars and for shorter stays—the Hotel Valley Ho and Safari Hotel opened as the town’s first year-round resorts. By this time, Scottsdale had added attractions to draw resort guests off property—restaurants, arts and crafts galleries along Main Street and Fifth Avenue, and new events, such as

48 | Scottsdale Airpark News December 2015

the Parada del Sol, Arabian Horse Show and Spring Training Baseball at the then-new Scottsdale Ballpark. Companies moving to Scottsdale, like Motorola, housed their executives at these new year-round properties until their homes could be built, providing a new source of guests, particularly during the summer months. The Arizonian weekly newspaper featured

1960s-Scottsdale Country Club opened as the seasonal Sundown Ranch resort and golf course in 1953. “guests of the week” chosen by resort owners. Scottsdale mayors or the chamber of commerce’s Howdy Dudettes welcomed resort guests and convention attendees, often posing by the Cowboy Sign on the northeast corner of Scottsdale and Main street. • By the 1970s, most of the small guest ranches had given way to hotels and resorts, which were becoming more

Scottsdale Historical Society

rememberwhen

1930—Jokake Mountain Camp was a rustic retreat at the southern foothills of the McDowells for Jokake Inn guests. luxurious and full-service—golf courses, gourmet restaurants, night clubs, spas and more. As Scottsdale annexed land north and east, resorts followed. Local ownership and control of resorts gave way to affiliation with international franchises. • Today, thanks to a proactive and creative Scottsdale Convention and Visitors Bureau, City officials and staff dedicated to supporting tourism, a bed

tax that helps to strengthen tourism infrastructure, and involved hoteliers, Scottsdale’s reputation as a resort community has never been stronger. In 2014, Scottsdale’s resorts and hotels generated more than $15.7 million in bed tax revenue and over $8 million more in sales tax. Resort guests' overall economic impact approaches a billion dollars annually. The resort industry is a major employer locally.

• A ccording to the August 2015 “Scottsdale/Paradise Valley Tourism Studies: Lodging Statistics,” (available on the City of Scottsdale website), the Scottsdale/Paradise Valley area has 86 resort and hotel properties with more than 16,000 rooms. How lucky we are to live in the world’s best resort community! 

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Mike Fox, Museum of the West director and chief executive officer, stands with Richard Kurin of the Smithsonian Institution, in front of Harry Jackson’s sculpture “The Marshal.”

Western Spirit

Local museum is named a Smithsonian Affiliate By Michelle Talsma Everson

50 | Scottsdale Airpark News January 2016

n January 2015, Western Spirit: Scottsdale’s Museum of the West, opened its doors to feature revolving exhibits of hundreds of Western artworks and historic artifacts. Director/CEO Mike Fox is known for saying that the locale is “not a museum of objects, but a museum of ideas.” The one-of-a-kind blend of artifacts and ideas recently earned Western Spirit a distinctive title—that of becoming a Smithsonian Affiliate. This designation makes the museum a recognized partner with the world’s largest museum and research complex. Western Spirit is one of the youngest organizations to earn the title. “The affiliation provides our new museum with the ongoing opportunity to be loaned Smithsonian collections from any of its 19 institutions which could support our museum’s storytelling mission about the American West, both historically and contemporary with some of the finest collections our country owns,” Fox explains. “The collaboration also presents opportunity for faculty and other scholars of the Smithsonian to participate in public programming at our museum while certain membership levels of our museum are provided numerous benefits, including an annual Smithsonian membership.” Richard Kurin, Under Secretary for History, Art, and Culture for the Smithsonian Institution, presented the Certification of Affiliation at a private event this past November, according to museum staff. During the event, Kurin noted that, with approximately 137 million objects, works of art and specimens in the Smithsonian, affiliates like Scottsdale’s Museum of the West are “indispensable resources that help bring more of its educational and historical resources to people in communities throughout the country.”

FRONT ROW (L-R): Howard Alper, museum trustee; Gay Wray, Smithsonian National board member; Richard Kurin, under secretary for history, art, and culture for the Smithsonian Institution; and Paul Messinger, museum trustee. BACK ROW (L-R): Mike Fox, museum director and CEO; Gil Waldman, museum trustee; Abe Hays, museum trustee; Orme Lewis Jr., museum trustee; Jim Bruner, museum chairman of the board; Fred Unger, museum trustee; Barbara Barrett, former U.S. Ambassador to Finland; Dr. W. Scott Robertson, museum trustee; and John Trump, museum trustee. Sculpture: Harry Jackson, “The Marshal,” painted bronze. On loan from the Tim Peterson Family Collection. What makes Western Spirit stand out among other museums in the Valley? “The uniqueness of our museum is several fold,” Fox explains. “All the collections are loaned, thus there is frequency of changing exhibitions; the volume of the very best of both historic and contemporary Western art and artifacts helps the museum tell the story of the American West in a Cityowned facility which dedicates greater gallery space to this mission than any other museum in Arizona; and the museum is a place of ideas and not just wonderful collections, thus there is a commitment in collaboration with its developing partners, including ASU, to help the public better understand their present and future responsibilities to the continued transformation of the 19 Western states.” There are several current exhibits to see at Western Spirit, according to museum staff. Some of the highlighted ones include: • A 50th anniversary retrospective titled “A Salute to Cowboy Artists of America and a Patron, the Late Eddie Basha: 50 Years of Amazing Contributions to the American West,” on view through May 31. • “ Inspirational Journey: The Story of Lewis and Clark Featuring the Artwork of Charles Fritz,” on view

through Oct. 31. •O ther exhibits include authentic Old West spurs, badges, cowboy gear and saddles; rare Navajo chief’s blankets; and artworks ranging from Thomas Moran and Alfred Jacob Miller to the Taos Society of Artists. “Also, Hashknife Pony Express gallops into Scottsdale to deliver the mail on Jan. 29,” Fox adds. “Following the mail drop the riders will make their way through the streets to the museum for a Riders’ Rally where visitors can meet the horses and mail carriers for a celebration and barbecue starting at 1 p.m. Additionally, this year ’s parade route of the Parada del Sol will include the participants passing by immediately in front of the Scottsdale’s Museum of the West where there will be special outdoor and indoor activities planned for all day on Saturday, Feb. 13.” With so much to look forward to this year, Fox adds that Western Spirit is a unique example of a public-private partnership. “The museum is in existence to help our community’s residents gain greater understanding and appreciation of the region they reside in through the visual, performing and literary arts and public programming the museum presents,” Fox adds. “It is a communitybased institution very dependent upon

Jim Bruner, Museum of the West’s board chairman, presents a certificate to Richard Kurin of the Smithsonian Institute, as Scottsdale Vice Mayor David N. Smith looks on. community volunteers to help support every dimension of the museum’s operations and we very much welcome Scottsdale and Airpark area residents to stop in and learn of the different ways they could become active volunteers.” To learn more, visit www.scottsdale museumwest.org.  January 2016 Scottsdale Airpark News |

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acon and eggs for Sunday brunch is nothing new. And a Bloody Mary or a mimosa to go with that is no big deal, right? Wrong. RA Sushi, already known for pushing back the boundary that separates Japanese cuisine from the daily American diet, has introduced a brunch that will change your whole outlook on sushi—and brunch. The menu is available at all RA’s Valley locations; we sampled it at the Kierland Commons location, at 7012 E. Greeway Pkwy., Suite 100, in Scottsdale, convenient to Scottsdale Airpark. RA’s brunch menu items, served from 11 a.m. to 3 p.m. every Sunday, manage to blend flavors familiar to sushi lovers with the flair of a festive, late Sunday morning meal: • Tamagoyaki ($7). This is a soft-baked egg in a nest of bacon-fried rice. A rich soy butter blends the flavors together. • Chicken katsu slider ($6). Pankobreaded fried chicken, with cole slaw and the distinctively tangy Japanese sauce that was a model for Western catsup (but without the tomato), is tucked between two rice crispy rice buns. Also available as a chicken teriyaki slider. • Arabiki slider ($7.75). For meat lovers, this slider features a Japanese sausage with a sesame mustard. • Smoked salmon tamago roll ($9). The closest any brunch item gets to traditional sushi, this is a nice balance of tamago (Japanese omelet) and smoked salmon, rolled with rice and nori. Easy on the wasabi with this one, as the flavors are subtle. • Chicken-fried rice spring roll ($7.50). A spring roll is too often cabbage-heavy and unfulfilling. Not so this variation, which surprises with a fresh taste of chicken-fried rice. If you think the drinks at RA’s Sunday brunch will be any less unexpected than the food items, you’re shortchanging the inventiveness of the RA team. What are the two most prominent condiments

“You don’t get this kind of atmosphere other places,” said Lance Carver, a manager at the Kierland Commons location. “People come here to eat, and also to have fun. We’re the rock ‘n’ roll sushi restaurant.” Brunch at RA is a burst of flavors under cheery, cherry-red faux-lanterns, but true sushi lovers will want to go behind the scenes. That’s available with RA’s Sushi 101, a class in how to work the magic of sushi on your own. For information, call (480) 951-5888. I got a sampling of sushi class with the head chef at RA-Kierland Commons, Shigeru Ishizaki. You don’t know humble until you’ve tried to give shape to a ball of sticky rice under the tutelage of a master like Ishizaki. But he makes you feel comfortable, and even compliments you on that lump you made that sort of peters out at one end—also known as my idea of a California Roll. Ishizaki’s patience paid off in the end, when I put together a spicy albacore roll that would make any sushi-lover a fine lunch—or brunch. 

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associated with sushi? Wasabi and ginger, of course: one hot, one sweet— just like the two most popular brunch drinks, the Bloody Mary and the mimosa. RA’s Premium Bloody Mary ($10) has a heat altogether different from any Bloody Mary you’ve had before, because it comes from the smoldering fire of wasabi. With Ketel One vodka and Sho Chiku Bai Nigori Sake, it’s a drink to take the top of your head off— in a good way. It comes with a skewer that’s a meal in itself: bacon, shrimp, celery, olives and asparagus. (You can actually order the skewer separately as a food item: The Bloody Mary Roll, $8.50.) The Ginger Mimosa ($5) is a kinder, gentler alternative to the Bloody Mary, made with ginger-infused orange juice and sparkling wine. In addition to brunch, RA is also featuring limited-time items on its regular menu. Do not miss the AppleTeriyaki Salmon, served with wasabi mashed potatoes. The idea of a Sunday sushi brunch is in keeping with RA’s ambiance of foodas-adventure.

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By Rod Dennis important than ever they carefully consider the ability of the lenders they’re considering to move the necessary forms along pronto. That’s because speed wins when writing home purchase offers, and even the slightest delay can mean the difference between a seller accepting or rejecting an offer. Some are calling implementation of TRID the biggest thing to happen in the mortgage industry in 30 years. The acronym stands for the tongue-twisting TILA RESPA Integrated Disclosures, or “Know Before You Owe.” It replaces and combines the former truth-in-lending, good faith estimate and settlement

ew federally required rate and fee quote forms from lenders that went into effect in early October make it easier for borrowers to understand the terms of their mortgages before they sign on the dotted line. Even though some industry vendors were scrambling to deliver software updates hours before the new rules went into effect, it looks like the change had little immediate impact on the markets, according to the results of the latest HousingPulse survey sponsored by Inside Mortgage Finance. Nevertheless, for home buyers, the game has changed, making it more

statement into two separate disclosures – the loan estimate and closing disclosure. The loan estimate must be provided to home buyers within three days of applying with a lender. It spells out loan terms, projected payments over the mortgage’s life span, line-item closing costs, status of the rate (whether it’s locked in or not), monthly taxes and insurance. The second form—the closing disclosures—must be provided to the home buyer at least three business days before mortgage closing. It looks almost exactly like the loan estimate, but includes a breakdown of costs paid by

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J A N U A R Y 15, 16 & 17, 2016 Thunderbird Artists celebrate award-winning sculptors from across the globe. Enjoy the Arizona Sunshine while marveling at small, life-sized and monumental sculptures. Enjoy sipping fine wines and listening to musicians while strolling throughout this first-class gathering of juried sculptures.

M O R E J A N UA R Y F E S T I VA L S Surprise Fine Art & Wine Festival • Jan 22-24 Carefree Fine Art & Wine Festival • Jan 29-31 Admission $3 • Held Outdoors • 10am-5pm

ThunderbirdArtists.com • 480-837-5637 January 2016 Scottsdale Airpark News |

chattingwiththechamber

Citizens Fire Academy opens CEO's eyes By Mark J. Hiegel Scottsdale Chamber of Commerce President and Chief Executive Officer

ecently, I was fortunate enough to be included in the City of Scottsdale’s Citizens Fire Academy. After finishing this seven-week class, I realized just how much I took for granted what these lifesaving women/men professionals do for us. Not just for our residential community, but for the city’s numerous businesses. If one of our businesses is on fire, we expect the Scottsdale Fire Department to show up and not only save lives, but save property. And just as importantly, they take care of the numerous special events that come to town that give us not only national, but international recognition.

Because Scottsdale is a “destination” community, there is a very robust special events season along with consistent nightlife opportunities (Entertainment District). For special events, Scottsdale is host to the largestattended PGA golf tournament in the world with more than 600,000 yearly attendees on 253,000 acres. This is in addition to other yearly events like the San Francisco Giants Spring Training, the Barrett/Jackson, Russo/ Steele, Gooding, and Goodguy classic auto auctions and numerous national horse events like the Arabian and Sun Country Quarter Horse shows. In the past 10 years, SFD has doubled its

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involvement in the number of event standby and response activities. More than 248 event plans and permits were reviewed, culminating in more than 100 event days supported by onsite medical and fire response. The overall goal is to protect community members and visitors, while at the same time working to reduce the number of emergency incidents and/or dramatically reducing the impact of those that do occur. The planning for these types of major events is extensive with valuable input from numerous community partners, City departments and national organizations. The success, collaboration and exemplary safety

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records of these signature events are some of the very reasons they keep coming back to Scottsdale. Every time a TV camera turns on, a CEO visits or national companies attend our events, not only do we benefit from the standpoint of tourism, but more businesses want to work and have their people live in Scottsdale. Scottsdale Fire Department ensures that each of these highprofile events is staffed to address medical issues, fire suppression and fire prevention, while maintaining emergency services throughout the city. A variety of means are employed to meet the special circumstances via bikes, walking teams, SUVs and even an ambulance-style golf cart. Scottsdale Fire has been recognized nationally for its innovative approach to on site “treat and release” methodologies that provide for patient care at the venue and avoiding overloading local emergency rooms with lower acuity patients. With numerous and robust nightlife opportunities, SFD has worked closely with community partners to establish an afterhours night inspection safety program to address overcrowding and any ongoing safety issues and a target inspection program for all assembly occupancies. These aggressive and proactive measures help to ensure a safe environment for numerous visitors and local residents. The division, with additional support from other SFD personnel, consistently participates with other local, state and national organizations to evaluate, positively impact and develop proactive risk reduction programs. Representatives from around the country and world have regularly visited and contacted Scottsdale Fire to learn from its experience, as they relate to implementing effective community risk reduction measures in their own departments. 

MAKE 2016 BRIGHTER ENTER TH E SPLAS H

COLOR I NG CONTEST! & WIN AN AMAZON GIFT CARD

Print the coloring page from our blog: http://splashaz.com/2015/12/splash-coloring-contest/ and post on our Facebook page to enter. Artwork will be displayed in our Splash Idea Room. Winner will be announced on January 15th, 2016 at 12pm.

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January 2016 Scottsdale Airpark News |

Renowned Osteopathic Family Medicine Doctor Relocates in the Scottsdale Airpark. Accepts Most Health Insurance Plans, Medicare, and HSAs! Same Day Appointments Available!

oel P. Mascaro, DO is excited to announce his move to TriVita Wellness Center where he continues to practice his unique, compassionate healing relationship with his patients. Specializing in combining the best of conventional medicine with safe, effective evidence-based therapies and

lifestyle changes, Dr. Mascaro’s award winning approach emphasizes the whole person. Says Dr. Mascaro, ”We thoroughly understand the power of the mind and the healing process, and are uniquely qualified in the delivery of individualized mind, body, spirit medicine.” For decades Dr. Mascaro has championed this philosophy by focusing on the cause and the effect, rather than just treating the effect. With the TriVita Wellness Center, Dr. Mascaro has found a wellness partner that has the same philosophy and provides the innovative, quality services he demands for his patients.

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(602) 650-2260 Leasing Office on Site January 2016 Scottsdale Airpark News |

You Gotta Have Art

Sculpture & Wine Festival in Fountain Hills set for Jan. 15-17

n an unprecedented event for the awardwinning producer of juried fine art and wine festivals in Arizona, Thunderbird Artists will host its inaugural “Sculpture &

Wine Festival in Fountain Hills” Friday, Jan. 15, through Sunday, Jan. 17. The juried show will feature more than 60 acclaimed sculptors from around the

globe, giving awestruck patrons a chance to view and purchase stunning, diverse pieces comprised of bronze, stone, copper, clay, wood, metal, glass, gourd, steel, found objects

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Meet Renowned Sculptors

Denise Dale, Thunderbird Artists’ vice president, said the January Fountain Hills show will provide a rare chance to meet many of the renowned sculptors in one setting. “Our roster of sculptors will exhibit a breathtaking array of small, medium, lifesized and even monumental sculptures,” she said. “Whether you are seeking to enhance your home décor or you want to begin a sculpture garden, you’ll find a diverse selection of original, high-quality pieces to choose from.” One such artist exhibiting in the show is Fred Krakowiak, a Scottsdale resident who is recognized as a leading wildlife artist, author, safari expert and engaging speaker. It was a photo that Krakowiak found after his mother died that inspired him to paint and sculpt wildlife. “It was a photo of me at age 5, riding an Indian elephant at the Toledo Zoo circus— clutching the elephant’s bridal—no safety rope, no straddle. There were clearly no regulations then,” Krakowiak said. “Little did I realize I was planting a seed into

my subconscious to have the opportunities I do today as a wildlife artist and guide.” A renowned painter, he began working in bronze in 2000. “For me, a sculpture is the creation of a threedimensional object originating within my soul with such passion toward a subject that it results in a bronze that will express those emotional feelings when you view and especially touch it forever,” he said. His first safari was in 2004 and his love of wildlife inspired his Zimbabwe guide to offer him a position as an apprentice guide. He accepted and has traveled there, guiding safaris in Zimbabwe, Rwanda, and South Africa.

Courtesy of Fred Krakowiak.

and mixed media. The event takes place from 10 a.m. to 5 p.m. each day at 16810 E. Avenue of the Fountains, and a portion of proceeds will benefit International Cancer Advocacy Network (ICAN).

Scottsdale resident and leading wildlife artist Fred Krakowiak spent several years in the Somalisa Camp of Zimbabwe. He will unveil his bronze of Cecil the Lion at Thunderbird Artists' Sculpture and Wine Festival in Fountain Hills Jan. 15 through Jan. 17.

A Special Tribute to Cecil the Lion For the January show, Krakowiak will feature bronzes that originate from inspirations and experiences he has had over the past decade in Africa. “I was fortunate to have shared time the past several years in Somalisa, with Cecil the Lion, who was murdered in Zimbabwe. As a dedication to everyone who was touched by him, I will unveil a bronze at the show of this spectacular and special lion,” he said.

ArizonaMusicfest Musicfest Arizona

Wine tasting tickets at the January sculpture show cost $10, which provides a souvenir wine glass and six tasting tickets. Tastings require one, two or three tickets depending on the wine characteristics and quality. Additional wine tickets are $1. Admission to the inaugural Sculpture & Wine Festival in Fountain Hills is $3 for adults, and free for children 18 years or younger. Parking is free all weekend. For information, call (480) 837-5637 or visit www. ThunderbirdArtists.com. 

January 29 - March 11

—19 performances conveniently located in and around North Scottsdale —

BRASS TRANSIT: THE MUSIC OF CHICAGO

SINATRA & MORE FEATURING TONY DESARE

MONDAY, FEB 1

AL JARREAU

FRIDAY, JAN 29

FRIDAY, FEB 12 YOU’VE GOT A FRIEND THE MUSIC OF CAROLE KING & JAMES TAYLOR

ESTEBAN with the FESTIVAL ORCHESTRA

FRIDAY, FEB 26

CARMINA BURANA with the SUNDAY, FEB 28 FESTIVAL ORCHESTRA & CHORUS

DUKES OF DIXIELAND

THE BROADWAY TENORS

THE AUSTRALIAN BEE GEES

THURSDAY, MAR 3

SUNDAY, MAR 6

FRIDAY, FEB 5

FRIDAY, MAR 11

480.840.0457 • azmusicfest.org January 2016 Scottsdale Airpark News |

financialfundamentals

Beating volatility 2016: The year of the index annuity By Thomas K. Brueckner

ave you seen the stock market forecasts for the year ahead? One firm after another is citing volatility, a lack of earnings, and a probable “year to nowhere” in 2016. Famed market forecaster and fund manager, John Hussman, has labeled our current valuation levels as unjustifiably high, calling it the most overvalued market since March 2000, and that is certainly saying something. Mark Hulpert of MarketWatch concurs. Peter Schiff, David Stockman and many others have all said similar things in recent weeks. Even some of the major brokerage firms are starting to concede that this year will be flat at best, and could be a washout by the election. All point to continued Fed rate hikes (three to four next year), a global economic slowdown most particularly in China, frighteningly low oil prices worldwide amid overproduction and a staggering lack of demand, along with a host of geopolitical obstacles. Chief among these is the West’s pathetic response and ineptitude with the worldwide expansion of ISIS and other Islamist terror groups, along with the refugee crisis resulting from the same. None of these are short-term obstacles; all will take years, if not a decade, to resolve. While Hussman’s algorithms point to an S&P 500 that has been overvalued by as much as 55 percent in light of historic norms, a precipitous 2008-like decline is not necessarily in the cards. Rather, Hussman is forecasting a sevento eight-year period of volatility, losses and hard-won gains, averaging barely 1 percent annually. With CD rates already trending at or above the 1 percent rate, investors looking for safety amid such times may mistakenly feel they will be hard pressed to find much better. For the last 15 years, our firm has dominated a market niche wherein risk-averse clients have earned market-

64 | Scottsdale Airpark News January 2016

linked interest during gain years, while maintaining those gains and their principal during years of loss. If Hussman and others are correct, 2016, much like the last 15 years, could once again be “the year of the index annuity.” In fact, the next seven to eight years viewed in historical hindsight from 2025, could well prove to be “the decade of the index annuity.” What makes these vehicles so popular? The answer is the insurance industry’s innovative use of options (puts and calls), in combination with contractual guarantees and the capital reserve requirements to which only the insurance industry is held. To wit, when a client opens an account, the insurance company is required to collateralize or capital reserve those dollars by regulation and statute. While linked to various market indices (the S&P 500, DJIA, NASDAQ 100, etc.), a client’s money is never at risk within them. Rather, the insurance company has purchased just enough of a put to guarantee against a loss, regardless of how severe, and with the money they have left over, purchase a call that gives them upside on the remainder. This is why, when the market is up 10 percent, a client may only receive 4 to 7 percent in market-linked interest, with the difference having gone to purchase that put at the beginning of their contract year. Still, any vehicle free of market risk that could return 4 to 7 percent over the next decade is surely an alternative to the 1 percent average that Hussman is predicting amid the wild swings still to come. Finally, there have been a number of TV ads and local flyers advertising “Guaranteed Lifetime Income” lately. This is industry phraseology for a Fixed Index Annuity specifically designed to

leverage either your IRA or non-qualified dollars into a guaranteed lifetime income stream that you cannot outlive. Imagine a scenario wherein an insurance company is able to base such an income immediately on 120 percent of your current values, or one wherein income begins a few years from now based on what 105 percent of your money has grown to when compounded at both the index’s annual yield, plus a guaranteed 4 percent. Of all of the tools in our financial toolbox, these vehicles are the only solutions offering such strong certainties for your retirement dollars. As Tony Robbins wrote last year in his brilliant work, “Money: Master the Game,” these products are the only financial vehicles on the planet capable of such claims. The only remaining question is whether, 10 years from now, you will be happily enjoying such income, or wishing you had heeded the forecasts of Hussman and others.  Thomas K. Brueckner, CLTC, is President/ CEO of Strategic Asset Conservation in Scottsdale, a conservative wealth management firm with clients in 18 states and 6 countries. He is a 2011 Advisor of the Year national finalist, a radio talk show host on 960 The Patriot, and a mentor to other advisors nationally. He may be reached for comment at go2knight.com.

airparkbusinessnews …continued from page 15

Resort Accepted in Associated Luxury Hotels International

The Scottsdale Resort at McCormick Ranch, A Destination Hotel was accepted as the newest member of ALHI. The resort reopened in September 2015 upon completion of a $10 million renovation. Previously known as the Scottsdale Resort & Conference Center, the resort is represented now by ALHI in the North American marketplace for meetings, incentives, conferences, conventions and exhibitions. The AAA Four-Diamond resort, located at 7700 E. McCormick Pkwy., features 326 guest rooms and suites. The facility’s renovations included upgraded guest rooms, expanded and upgraded meeting and event space, two new restaurants, a new lounge and renovated lobby. The resort is ALHI’s sixth member hotel in Arizona, also joining the Fairmont Scottsdale Princess. Info:www.alhi.com

Guests can enjoy the ambience of the Paradise Park lawn at the Scottsdale Resort at McCormick Ranch.

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January 2016 Scottsdale Airpark News |

healthiestyou

Health in the Digital Age Can technology really offer a personalized care experience?

By Jim Prendergast, CEO & Co-founder, HealthiestYou

one are the days when you strolled into the doctor’s office and chatted with the family practitioner about anything beyond your symptoms. There’s no time to discuss the kids, how the job’s going or anything beyond reporting the bare facts. Then it’s a quick check and out the door. And that’s assuming that you get in to see the doctor. These days, primary care physicians are fewer and the shortage isn’t expected to let up. In fact, the U.S. Department of Health and Human Services is projecting a shortage of nearly 21,000 physicians by 2020. Add to that the burnout rate doctors are reporting and no wonder there’s difficulty in getting timely appointments. It adds up to an often less than personal healthcare experience. Personalized care has a new meaning in the digital age. Today, the new measurement of personal care is about access and relevance. That’s where technology steps in to fill the void while providing consumers with relevant personal health information whenever and wherever needed. The future of healthcare is care so personal you can consult with a doctor from the comfort of your living room or your hotel room. And today’s telehealth technology is now making that possible. When an ear infection hits or an employee’s child gets pink eye and employees are faced with taking time away from work to go to see a doctor, telehealth offers a more efficient option. According to the U.S. Bureau of Labor Statistics, American businesses lose an average of 2.8 million work days each year due to unplanned absences. These absences cost U.S. employers more than $74 billion. In addition, employees are shouldering an increasing share of healthcare costs. A recent annual survey of health plans by Mercer, a healthcare consultant, reported that the average annual deductible for individual coverage for out-of-network care was $1,084.00, that’s a 27.5 percent increase from 2008-2011. High-deductible health plans are pervasive. In fact, Mercer

66 | Scottsdale Airpark News January 2016

found that in Arizona alone, 45 percent of Arizona workers are covered by highdeductible health insurance plans.

Apps Allow the Futuristic to be Realistic

Virtual access allows users to connect to a doctor with a tap of an app and also get more in-depth information about managing personal care, wellness tips, the ability to track insurance information such as deductibles, and quickly find an in-network doctor when there’s a need to go in person. And by staying in network, employees save money. Valley-based athletic performance training company, EXOS uses HealthiestYou, which includes an app to help employees connect 24/7 to a doctor virtually. HealthiestYou also helps employees reign in health costs by avoiding unnecessary ER or urgent care visits. According to Rick Smith, chief financial officer at EXOS, “We are always encouraging our employees to use their in-network benefits as opposed to the more costly option of going outof-network. The HealthiestYou app can point them in the right direction to save time and money no matter where they are. Having the ability to talk to a doctor any time of the day or night at the touch

of a button is a true convenience.” Plus built-in geo-fenced reminders keep their telehealth option top of mind if members walk into an Urgent Care or emergency room. And, the technology can even remind users to comparison shop prescription prices when walking into a pharmacy. Company research has found that the prescription search tool saves members up to 85 percent and beats copays 70 percent of the time. More new health-related apps are being introduced that bring technology and personalized care together. A game-style app from iFeel Labs makes controlling asthma and breathing correctly fun. And there are even therapists available via your smartphone. Talkspace provides professional licensed therapists who can chat via text or video. That’s just a taste of what the future of personal care looks like...and yes, technology is squarely at the center.  Jim Prendergast is a digital health entrepreneur, and the CEO and co-founder of HealthiestYou. Prendergast recently led the company through a $30 million round of growth funding from Frontier Capital, a growth equity firm focused exclusively on software and technology-enabled business services companies.

January 2016 Scottsdale Airpark News |

how'sbiz?

Editor's Note:

n each issue of the Airpark News, we get up close and personal with Airpark business owners to learn more about their particular operating environment and how they see the future of their business shaping up. Airpark businesses come in a variety of shapes and sizes. This feature is designed to present a cross section of those companies, meet the key people involved and help you get to know the Airpark business community better. Businesses interested in being profiled should email editor@scottsdaleairpark.com.

Scottsdale Airpark News (SAN): How is business going relative to last year? I have seen a substantial amount of growth in the high-end remodeling market from last year. Many people who delayed home improvements due to the recession, for example kitchen and bath remodels, are now flooding into the market. In addition, home values have increased in the luxury home market. This encourages our clients to invest money into their homes, because they expect to see a return on their investment when they sell their homes. What kinds of plans for growth can you share that might give insight into some of the other things happening in your industry? I hope to increase revenue by about 10 percent. The quality of the workmanship is one of the most important aspects of my business. I don’t want to grow too quickly and jeopardize quality or customer service. The construction remodeling industry is seeing many changes in security and lighting technology. The smart home technology is growing at a rapid pace, because higherend wireless home automation has become more affordable. LED lighting also is more affordable and reliable, and the effects of LED lighting are dramatic. Are you planning to do any hiring in the next six months? Yes. I would like to add members to our team. We just relocated our office to a larger location in anticipation of hiring new employees in 2016.

68 | Scottsdale Airpark News January 2016

KEITH PICKERING Owner; Precision Home Development • • • •

ear your company was founded: 2009 Y Years in the Scottsdale Airpark? Five Employees: Four Industry: Construction/Residential Remodeling • Annual revenue: More than $2 million

How do you find it best to recruit new team members in this age of technology? Our strongest team members have been hired through great referrals. How optimistic are you about the economy getting better in the next year? I feel very confident that the national and local economy will continue to improve and stabilize. Locally building is up, and the City of Scottsdale issued 205 building permits for single-family homes in the fiscal year that ended June 30, an increase of 52 percent over the previous fiscal year. Nationally there are many economic indicators that point to a stronger economy and a great 2016. What is one thing about your business you believe other businesspeople in the Airpark would be surprised to know? My company has worked on projects that involve construction or remodel of homes as small as 1,800 square feet, and as large as 8,000 square feet. We focus on high-end construction and remodels for large homes, but we are proud that we can tackle any size of project. What are some of the challenges faced by your industry and how is your company working to overcome them? One of the major challenges in the construction industry is the shortage of quality skilled subcontractors. I

pride myself on great communication skills and treating people fairly. I have worked with many of my subcontractors for over 15 years. These relationships are invaluable, because I know I can depend on receiving the highest quality of workmanship. Who is a role model in business whom you look up to? I respect Tony Sutton who is the president of Est Est—a design company with whom we have worked extensively over the last several years. Mr. Sutton has strong business ethics, and during the recession he was able to retain all his employees with no layoffs. What are your business goals over the next 12 months? My No. 1 goal is to finish remodeling my new office! Overall I want to keep my past and future clients happy and in turn grow my business with repeat customers and referrals. 

how'sbiz? MICHAEL STEBBINS President; trutankless, a division of Bollente Companies Inc.

Editor's Note:

• Year your company was founded: 2010 • Years in the Scottsdale Airpark? We opened our sales office in the Airpark in 2014, and we’ve worked with many companies in the Airpark along the way to get where we are. • Employees: 10 • Industry: Tankless water heaters • Annual revenue: N/A

Scottsdale Airpark News (SAN): How is business going relative to last year? Great. As a new product in the construction field, some of the bigger deals we’ve gone after have long sales cycles and the seeds we planted last year are starting to bear fruit. We’re hitting our stride. What kinds of plans for growth can you share that might give insight into some of the other things happening in your industry? This year the federal government instituted some changes to efficiency standards for water heaters, which added an element of urgency in a business that can be resistant to change. It’s been a big catalyst for all the stakeholders in the building business to shift into more efficient technologies sooner. Besides the broader move toward greener development driven largely by consumer demand from Gen-Xers and Millennials, for our part, we’re leveraging the demographics shift to younger buys by offering more tech forward features. Are you planning to do any hiring in the next six months? Absolutely. We’re working really hard to stay in front of all the opportunities we have, so the next logical step is for us to add more quality people to augment what we’re already doing. How do you find it best to recruit new team members in this age of technology? I feel like it’s good old-fashioned

networking that’s allowed us to build a solid team of motivated people with a purpose beyond their paycheck. Sure, we’ll use tools and virtual networking to find “candidates,” but a lot of face time is still the best way to understand someone’s motivations and find the right fit. Everyone wants to build a team that has an ownership mentality, but as a small company that’s especially important. How optimistic are you about the economy getting better in the next year? Very. Of course, there are risks to the building industry with the interest rate environment and the ripples that could cause, but I think the broader economy is strong enough to weather a lot in that regard. Especially locally. A nice thing for trutankless is that everyone needs hot water and water heaters tend to fail no matter the economic mood. We are extremely optimistic about consumer demand, especially as it relates to saving money and improving the ROI in their homes. What are some of the challenges faced by your industry and how is your company working to overcome them? Companies in our product category (whole-home electric tankless), have failed due to poor execution in product design, distribution models, marketing—you name it. We have to address the sins of those that went before at the top of each call. Fortunately, once we explain our

products and our business, we find the rest of the conversation goes very well. Who is a role model in business whom you look up to? Tony Fadell, founder of Nest Labs. This guy took something that people rarely thought much about and made it so much better with modern technology that it became relevant. He disrupted an industry as boring as thermostats and made people say, “Wow, that’s awesome. I’ve got to have that in my house.” Water heaters are similar in that everyone has one, no one thinks about it until it doesn’t work, and when you go to replace it you’re faced with archaic technology. I like to think we can do what Nest did for thermostats in the water heater industry. What are your business goals over the next 12 months? We have three more products we want to launch in 2016. We think they’re just as revolutionary to the industry, but trutankless will be a tough act to follow. We’ve also had a lot of interest in international markets that we’ve only begun to address, so it will be a very busy year. 

January 2016 Scottsdale Airpark News |

advicefromweiss

January Business Horoscopes By Weiss Kelly, PMAFA “The Valley’s Astrologer” 2016 will be a year of wonder, riding the rapids of the world, alternating crises, events, new technology and exciting scientific discoveries that will have a lasting impact on our lives. ARIES 3/21-4/19 Business as usual may not be “as usual” this month. A new direction beckons. Letting go of old methods can create space for future successes. The new moon on Jan. 10 is usually good timing to launch a new project, product or idea, but in this case, it would be best to wait until after your birthday (in the spring) to put it out there. Use this time for additional research. TAURUS 4/20-5/20 You are still in that social cycle until midmonth, arranging meetings with clients over lunch and casual get-togethers. Cultivate a healthier “work” lifestyle. Financial changes related to shared assets or business dealings can be resolved around Jan. 27. GEMINI 5/21-6/21 You are in a process of dynamic development and growth, which could precipitate a residential/ work move in 2016. When Mercury goes into a pause state between Jan. 5 and Jan. 26, expect some interferences, media frenzy, delays and any thing that can go wrong does. Put travel-related matters on hold or they will bring some confusion your way. Agreements may not be reached until the end of the month. CANCER 6/22-7/22 Your year starts out with an emphasis on “communicating” more effectively with others. Interacting and connecting, forming a partnership or strong alliances this year will require some give and take. January gets you off to a fast start, so expect to be more involved with others with more meetings. Financial considerations may be delayed. Your social life can enhance your career by the third week. LEO 7/23-8/22 This first month is not necessarily for starting something new

70 | Scottsdale Airpark News January 2016

as it is for finishing some leftover issues or obligations. 2016 indicates financial growth through promotion or a re-evaluation of what you really want to do. Take time to sort out complexities by reviewing details. You will have work-related challenges and additional responsibilities to encounter the first half of January. VIRGO 8/23-9/22 2016 will be a lucky year for you. Clear communications are needed for a successful month ahead. Put any plans in writing and try to get any work completed by the first week, preferably before Jan. 5 to avoid problems or misunderstandings. Arrange meetings or make business reservations around Jan. 13. LIBRA 9/23-10/23 You may have to be low key as you start the year and keep out of the spotlight. Expect to be doing more work on your own or somewhat confidential in sense. You can schedule things from Jan. 10 until Jan. 24 and expect support. You’re in a cycle of personal independence. You can accomplish more on your own the first half of the year. Most of the month is prosperous. SCORPIO 10/24-11/21 Money is a transforming power. You have a knack for dealing with other people’s money; that’s why you excel in investments, banking and real estate stocks. Expect a correction of sorts in the stock market between Jan. 5 and Jan. 25. You will be expanding your earning power through education or learning a new technology. The need to build team spirit is emphasized. SAGITTARIUS 11/22-12/21 2016 has a number of challenging offers for you. The next two months ahead can offer you a chance to form a new business, learn a new profession or gain knowl-

edge that will change your life. Two patterns in your chart suggest a period of indecision or work issues that need more time to resolve this month. If possible travel plans should be rescheduled until next month or late January. CAPRICORN 12/22-1/19 2016 is your year to be more self-motivated and attain most of your goals in record time, and that is by early fall. What happens this month politically and economically could have you changing course or business plans, as the small businesses are the big businesses of the future. Focus on friends and associates. Job/career opportunities are seeking you. AQUARIUS 1/21-2/19 First month of 2016 brings to you a determination and need to focus more on your career. The first half of the month is best spent researching and questioning. It may be too soon to force issues or make an abrupt decision to quit your job. Utilize this off period to do some private planning. The latter part of the month is more supportive and a boom for sales and consulting. PISCES 2/19-3/20 The new moon on Jan. 10 gives you a chance to observe the abrupt changes affecting your profession and how you can adapt to them. What precisely do you want to do and is it realistic? January marks a period ahead when you are socializing professionally, reaching out beyond your familiar world. Circle Jan. 8 as a good day for business.

For your very own personal six-month 2016 Forecast, recorded by Weiss on a CD, contact www.weissastro@aol.com.

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January 2016 Scottsdale Airpark News |

commercialrealestateandyou

Lease Renewal Options— Establishing the Rate and Terms

By Stephen A. Cross, CCIM

renewal option is a provision in the original lease that gives the tenant the right, but not the obligation, to extend the lease beyond the initial term. As a tenant’s advocate, I consider this provision to be an essential element in a well-crafted lease agreement, principally because it gives the tenant control of whether or not they remain in the space. In my experience, landlords are generally agreeable to granting renewal options and most will do so at no cost. However, care must be taken during the initial lease negotiations to structure a formula that will be used to establish not only the future rental rates, but also relevant terms and conditions for the extension period(s). Simply agreeing that the option rental rate will be the “market rate” is vague and open to interpretation. A more reasoned

approach would be to stipulate that the option rental rate will be a composite of terms and conditions being offered in comparable buildings in the general vicinity for like tenants, including commonly available leasing incentives. Leasing incentives are anything the tenant perceives as having value, and may include a contract rate below the asking rate; free rent; a moving allowance; tenant improvements; free covered parking; a death and/or disability provision; an early termination clause; brokerage expenses and that additional renewal options be transferrable to an assignee of the lease. Perhaps the best way to establish the true “market rate” is to solicit written lease proposals from multiple sources. This will serve to objectively clarify market conditions and strengthen the tenant’s negotiating position by creating beneficial competition for the tenancy. Of note is that

this should be accomplished four to nine months prior to the lease expiration date. In closing, tenants should be mindful that their rent payments represent a revenue stream to the landlord. It is costly for landlords to replace a quality tenant and most do not want to face the prospect of an indeterminate period of vacancy (i.e., an interruption of revenue). Therefore, tenants have significant leverage in setting forth the terms of renewal options, but only if done before the initial lease is signed.  Stephen A. Cross, CCIM, owns CROSS Commercial Realty Advisors and advocates exclusively for tenants and buyers. Since 1984 he has advised more than 2,700 business owners, attorneys, physicians, facility executives and corporate decision-makers on ways to lease and purchase property at the lowest cost and most favorable terms. Contact: (480) 998-7998 or steve@crossrealty.com.

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ATTORNEYS/BANKRUPTCY ATTORNEYS/PERSONAL INJURY

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74 | Scottsdale Airpark News January 2016

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14427 N. 73rd Street, Scottsdale, AZ 85260 We can supply your office needs, Phone: 480-947-5545 computers/laptops/LCDs/printers/servers Fax: 480-315-1336 7464www.troonglass.com E. Tierra Buena Lane, Ste. 107

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15650 N. Northsight, Suite 3 Scottsdale, AZ 85260 Phone: 480-922-1068 Email: bmwpitcrew@ultimateautoworks.com www.ultimateautoworks.com

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DOORS

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8245 E. Butherus Dr. Scottsdale, AZ 85260 Scottsdale, AZ 85260 Phone: 480-951-4054 Phone: 480-951-4054 www.raycocarserviceaz.net www.raycocarserviceaz.net

BANKING/SAVINGS/LOANS

14287 N. 87th St., Suite 123 Phone: 480-609-0055 Fax: 480-609-8958 www.pinnaclebankaz.com Rick Shaw, Regional Director

17470 N. Pacesetter Way, Suite 219 Scottsdale, AZ 85255 Main: 480-305-2145 Fax: 480-305-2146 Email: rick.s@bank34online.com www.bank34online.com

Member FDIC Equal Housing Lender – NMLS #402600 Business & Consumer Banking – E-Banking Commercial Lending – Residential Mortgages 14850 N Scottsdale Rd, Ste 100, Scottsdale, AZ 85254 14155 N 83rd Ave, Ste 117, Peoria, AZ 85381 Office: 623-463-1440 • Toll Free: 888-702-5266 Scottsdale: 6232 N. 32nd St. www.Bank34.com • 16277 N. Greenway-Hayden Loop 22841 N. 19th Ave. • 7401 E. Camelback Rd. Phone: 602-912-5500 www.ffb.com

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6440 E. Greenway Pkwy., Scottsdale, AZ 85254 Phone: 480-368-1711 www.scottsdalelearningcenters.com

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Marissa Travis… Area Catering Sales Manager with Zoës Kitchen marissatravis@zoeskitchen.com 602-692-5852 Simple. Tasty. Fresh! Catering from Zoës Kitchen in Phoenix (5 Valley Locations): |North Scottsdale Airpark NewsSouth November 2012 Scottsdale (Airpark), Scottsdale, 16th St. & Camelback, 7th Ave & McDowell and Ray and I-10 (Chandler)

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7126 E. Sah Thomas V. McClammy, D.M.D, M.S. Shawn R. Anderson, D.D.S., M.S.D. 8765 E. Bell Rd., Suite 213 Scottsdale, AZ 85260 Phone: 480-731-3636 • Fax: 480-731-3637 www.nsendodontics.com Thomas V. McClammy, DMD, MS, PLC & Associates DESIGN 8765 E. Bell Rd., Suite 213 Scottsdale, AZ 85260 Phone: 480-731-3636 • Fax: 480-731-3637 www.nsendodontics.com

DVD TRAN

January 2016 Scottsdale Airpark News | 75

DVD

businessdirectory

DESIGN & LIFESTYLE SOURCE

Join us for our FREE Design & Lifestyle Escape Shopping Tours. Luxury, chauffeured vehicles to our "best of the best" vendors shops & showrooms. Barbara Kaplan Phone: 480-998-5088 www.barbaraspicks.com

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e 201

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FINGERPRINTING

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FLOORING

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EMPLOYEE RELOCATION

Barb Keefe 15849 N. 71st St., Suite 100 Graebel Scottsdale, AZMovers 85254-2179 Jim Phone: Staude,480-281-1620 General Manager Phone: 602-447-0200 Email: barb@careerhire.com Cell: 602-284-8555 www.careerhire.com Fax: 602-447-0554 Temporary • Temporary to Hire • Direct Hire Email:Executive jstaude@graebel.com Search www.graebel.com

EMPLOYMENT

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EXECUTIVE SUITES

14809 N. 73rd St., Suite 200 Scottsdale, AZ 85260 Phone: 480-626-5253 2415 E.www.cestaffing.net Camelback Rd., Suite 450 Phoenix, AZ 85016 Phone: 602-707-1880 • Fax: 602-707-1889 www.ledgent.com

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GLASS & MIRROR

EMPLOYMENT & RECRUITING Complete Emloyment Solutions ARCpoint Labs of Scottsdale North 15455 N. Greenway-Hayden Loop, Suite C-16 Scottsdale, AZCEO 85260 Donn Frye, Phone:Dr., 480-939-4656 7126 E. Sahuaro Scottsdale, AZ 85254 Fax: 480-524-1070 Phone: 480-948-2781 www.ARCpointlabs.com/Scottsdale-North Fax: 480-948-2867 www.prestigecleaners.com

DVD TRANSFERS

76 | Scottsdale Airpark News January 2016

Offering Video Resumes AZ Blvd. 85260# 123 14300 Scottsdale, N. Northsight Phone: 480-922-9500 Scottsdale, AZ 85260 Fax: 480-922-9504 Phone: 480-922-9500 Fax: 480-922-9504 www.gouldstaffing.com

EYE CARE

DR. ANNETTE HANIAN 13840 N. Northsight Blvd. #105, Scottsdale, AZ 85260 Phone: 480-443-1150

Auto • Residential • Commercial 8340 E. Raintree Dr., Suite B10 Scottsdale, AZ 85260 Phone: 480-991-9392 Fax: 480-991-1264 www.americanglassaz.com

businessdirectory

OFFICE SERVICES

HGI Satisfaction Promise - We promise to do whatever it takes to ensure you’re satisfied, or you don’t pay. You can count on us. GUARANTEED™. 8550 E Princess Dr. Scottsdale, AZ 85255 Phone: 480-515-4944 SCTNP-SALESADM@hilton.com www.scottsdalenorth.stayhgi.com

INTERNET SERVICE Residence Inn Desert View at Mayo Clinic Enjoy Suites with Kitchen, Complimentary Breakfast, Parking, Wi-Fi 5665 E. Mayo Blvd. Phoenix, AZ 85054 Phone: 480-563-1500 www.residenceinndesertview.com • Business Class High Speed Internet • Business Phone Lines • Hosted VoIP, INSURANCE • SIP Trunking • MPLS • Local • Long Distance • Conferencing 16211 N. Scottsdale Rd. A6A Suite 401 Scottsdale, AZ 85254 OFFICE MOVING Phone: 480-656-4655 www.comsourcecommunications.com

INVESTIGATIVE/SECURITY

The Mohr Ronnie Investigative Group Renner Gregory Mohr, Managing EO/LIcensed BrokerDirector Graebel Movers 6501 E. Greenway Pkwy., Suite 14201 NJim 87th Streetn, Scottsdale, AZ103 85260 Staude, General Manager Scottsdale, AZ 85254 Office: Phone:480-699-9952 602-447-0200 Phone: 602-620-3851 rrenner@sibinsure.com Cell: 602-284-8555 • Fax: 602-447-0554 Fax: 480-998-3239 www.sibinsure.com Email: jstaude@graebel.com Email: gmohrpi@cox.net www.graebel.com www.tmigpi.com

JEWELRY JEWELRY

Veteran Owned and Operated ALOA Certified Registered Locksmith Bonded & Insured 480-688-9335 www.northvalleylocksmith.com

MAILING LISTS & SERVICES

8426 E. Shea Blvd., Scottsdale, AZ 85260 Phone: 480-664-6600 www.boardroomsuites.com

OFFICE SPACE SERVICES

Complete Lettershop Services Fullfillment • Lists • Discounted Postage LIFE INSURANCE 7650 E. Redfield Rd., Suite D-6, Scottsdale, AZ 85260 Phone: 480-483-7677 Email: BUSHLPRS@aol.com www.businesshelpersmailcenter.com

Karen L. Evers, Agency Owner/Insurance Consultant MOBILE APPS 8687 E. Via De Ventura #218 Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 PHONE SERVICE Email: kevers@farmersagent.com

LOCKSMITHS 8151 E. Evans Road, Suite 2 Scottsdale, AZ 85260 Phone: 480-315-8040 Email: info@vuria.com • Business www.vuria.com Class High Speed Internet • Business Phone Lines • Hosted VoIP, • SIP Trunking • MPLS • Local • Long Distance • Conferencing 7755 E. Redfield Rd., Suite 300 16211 N. Scottsdale Rd. A6A Suite 401 Scottsdale, AZ 85260 NETWORKING ORGANIZATIONS Scottsdale, AZ 85254 Phone: Phone: 480-596-9700 480-656-4655 www.pinnaclelock.com www.comsourcecommunications.com

NETWORKING ORGANIZATIONS Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108, Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

POOLS/SPAS/PATIOS PRINTINGLisa (CONT.) Platt, Administrator

P.O. Box 4182 Scottsdale, AZ 85261-4182 Phone: 480-391-6585 www.womenofscottsdale.org

10320 N. Scottsdale Rd. Scottsdale, AZ 85253 Tim Fitzgerald, President Phone: 480-951-3599 7689www.sunpatioaz.com E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 PRINTING Fax: 480-481-9848 www.sunstateprint.com

businessdirectory businessdirectory

HOTELS

MAILING LISTS & SERVICES POOLS/SPAS/PATIOS

OFFICE SERVICES

Desert Village Desert Village

23233 N. Pima Rd., Suite 109, 23233 N. Pima Rd., Suite 109, Scottsdale, AZ 85255 Scottsdale, AZ 85255 Phone: 480-515-1200 Phone: 480-515-1200

Ahwatukee Town Center

Ahwatukee 4843 E. Town Ray Rd., Center Ahwatukee, AZRd., 85044 4843 E. Ray 8426 E.480-598-0306 Shea Phone: Ahwatukee, AZBlvd., 85044 Scottsdale, AZ 85260 Phone: 480-598-0306 Phone: 480-664-6600 www.boardroomsuites.com

7501 E. McCormick Pkwy #202N Scottsdale, AZ 85258 Phone: 480-355-2700 Complete Lettershop Services www.scottsdalechamber.com Fullfillment • Lists • Discounted Postage 10320 N. Scottsdale Rd. 7650 E. Redfield Rd., Suite D-6, Scottsdale, AZ 85253 Scottsdale, AZ 85260 Phone: 480-951-3599 Phone: 480-483-7677 www.sunpatioaz.com Email: BUSHLPRS@aol.com www.businesshelpersmailcenter.com

North Scottsdale Business Alliance

COME JOIN US FORPresident/Owner A FREE BREAKFAST Jackie Wszalek: Our great networking group meets the 2nd & 4th Phone: 480-483-0166 Wednesday of the602-810-4005 month 7:00AM-8:15AM Cell: Located in the Scottsdale AirCenter I-HOP located Loop 101 & Raintree 15770 N. Greenway-Hayden Loop, Suite 101 Contact Randy Pres. 480-699-2484 Scottsdale, AZ 85260 15290 N. Hansen, 78th Way, Suite B200 www.splashaz.com or Cliff Gaines, V.P. Scottsdale, AZ480-443-3424 85260 2013-2014 President Phone:NAWBO 480-483-7867 www.nawbophx.org Email: Email: leno@iconprintlabs.com NURSING www.iconprintlabs.com CARE

NETWORKING ORGANIZATIONS

LOCKSMITHS

OFFICE SPACE SERVICES

13845 N. Scottsdale Rd. Scottsdale, AZ 85254 7755 Phone: E. Redfield Rd., Suite 300 480-948-6677 www.OpusArtofJewelry.com Scottsdale, AZ 85260 Phone: 480-596-9700 LANDSCAPING www.pinnaclelock.com

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108, Scottsdale, AZ 85260

Tim Fitzgerald, President 14255 N. 79th Lane, St., Suite 1 8 7689 E. Paradise Suite Scottsdale, AZ AZ 85260 85260 Scottsdale, Phone: 480-970-4148 480-483-6100 Phone: Fax: 480-481-9848 480-483-9096 Fax: www.swimpoolwarehouse.com www.sunstateprint.com JoAnn Holland, President & CEO MOBILE APPSP.O. Box 1754 Scottsdale, AZ 85252 Phone: 480-809-3779 PRESCHOOL & CHILDCARE www.womenofscottsdale.org

8151 E. Evans Road, Suite 2

O’Day PrintingLiving Mary B. Assisted

7625 E. Redfield Rd., Suite 6636 Thunderbird Rd.,100 7625 E. E. Redfield Rd., Suite 100 Scottsdale, Scottsdale, AZ 85254 Scottsdale,AZ AZ85260 85260 Phone: ••Fax: Phone: 480-243-7836 Phone: 480-947-7757 480-947-7757 Fax:480-443-8215 480-443-8215 www.odayprinting.com Fax: 480-463-9438 www.odayprinting.com Email: office@maryb-assisted-living.com www.maryb-assisted-living.com 1st Month FREE! PROMOTIONAL PRODUCTS

January 2016 Scottsdale Airpark News | 77 OFFICE EQUIPMENT & SUPPLIES

businessdirectory

UCTION NEEDS IMATE

1565015290 N 83rd Scottsdale, AZ 85260 N. Way, 78th Way, Suite B200 (Inside Impact Scottsdale, AZChurch) 85260 602-402-2810Phone: • www.smallworlddaycare.org 480-483-7867 “Our goal is to meet leno@iconprintlabs.com the social, emotional, physical, Email: Email: and intellectual needs that are unique to each child!” www.iconprintlabs.com PRINTING (CONT.)

PRINTING

978-1200

ng.com om 1

.com

Business Cards, Brochures, Flyers, Postcards & More! Highest Quality at the Lowest Price!

O’Day Printing

7625 E. Redfield Rd., Suite 100 Call Today! Scottsdale, AZ 85260 Phone: 480-970-4148 Phone: 480-947-7757 • Fax: 480-443-8215 www.sunstatemarketing.com 15770 N. Greenway-Hayden Loop, Suite 101 www.odayprinting.com Scottsdale, AZ 85260 Phone: 480-483-0166 PROMOTIONAL PRODUCTS Fax: 480-483-9019 PROMOTIONAL PRODUCTS www.despinsprinting.com

Fax: 480-481-9848 www.sunstateprint.com

PROPERTY MANAGEMENT

Industrial | Office | Retail | Investment Corporate Services | Property Management Currently, CPI’s management portfolio consists of over 100 projects, approaching 4.5 million square feet, Our Vision: and consists ofbe office, industrial, space. To always the best choice forand ourretail clients. 2323 West University 7025 N. Scottsdale Road, Drive Suite 220 Tempe, AZ 85281 Scottsdale, AZ 85253 Phone: 480-966-2301 • Fax: 480-966-0132 Phone: 480-966-2301 • Fax: 480-348-1601 www.cpiaz.com www.cpiaz.com

16410 N. 91st St., Suite 112 Scottsdale, AZ 85260 Phone: 480-443-3992 www.shellcommercial.com

REAL ESTATE TRANSACTIONS, LEASING, FINANCING & EMINENT DOMAIN

mber 2012

Childcare

AZ 85260 ) daycare.org onal, physical, to each child!”

Pens, Shirts, Bags, Calendars and More! Tim Fitzgerald, President OverE.10,000 Items Available! 7689 Paradise Lane, Suite 8 Scottsdale, AZ 85260 Call Today! Phone: 480-970-4148 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstatepromo.com www.sunstateprint.com

PROPERTY PROPERTY MANAGEMENT MANAGEMENT

Currently, CPI’s management portfolio CPI's management portfolio consists of consists over 150 of overprojects 100 projects, million square totalingapproaching more than 5.74.5million square feet,feet, and consists andretail retailspace. space. and consistsofofoffice, office,industrial, industrial and 2323 2323 West West University University Drive Drive Tempe, Tempe, AZ AZ 85281 85281 Phone: 480-966-2301 • Fax: 480-966-0132 Phone: 480-966-2301 | Fax: 480-966-0132 www.cpiaz.com www.cpiaz.com

14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

14080 N. Northsight Blvd. Scottsdale, AZ 85260 Phone: 480-596-9000 www.colliers.com

RESTAURANTS

Cutler Commercial

2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 • Fax: 602-955-2828 www.cutlercommercial.com

Scottsdale: 16211 N. Scottsdale Rd. #4 Phone: 480-607-DELI(3354) Phoenix: 21705 N. 19th Ave. Phone: 623-581-DELI(3354) We Deliver & Offering Catering Too! www.RinaldisDeli.com

p, Suite 101

16410 N. 91st St., Suite 112 Scottsdale, AZ 85260 Phone: 480-443-3992 www.shellcommercial.com

Stephen A. Cross, CCIM “The Tenant’s Advocate”

SECURITY

10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

REAL ESTATE & DEVELOPERS (CONT.)

ces, LLC

Broker/Principal te 207 60 60 9 com

REAL ESTATE DEVELOPERS (CONT.)

14605 Dr., Suite Suite110 110 14605 N. N. Airport Airport Dr., Scottsdale, AZ Scottsdale, AZ 85260 85260 Phone: 480-483-1985 480-483-1985 Phone: Fax: 480-483-1726 480-483-1726 Fax: www.airportproperty.com www.airportproperty.com

REAL ESTATE & DEVELOPERS (CONT.)

Stephen CCIM Realty A. & Cross, Management “The Tenant’s Advocate” Commercial Real Estate

® 10601 N. Hayden Rd., 108 Linda Smith Maughan, CPMSuite , Designated Broker Scottsdale, AZ St., 85260 14415 N. 73rd Suite 100 Phone: 480-998-7998 Scottsdale, AZ 85260 Toll Phone: Free: 888-998-1414 480-443-8287 Email:www.losarcosrealty.net steve@crossrealty.com

www.crossrealty.com

78 | Scottsdale Airpark News January 2016 Phone: 602-650-2260

businessdirect

ENT

PROPERTY MANAGEMENT

Steve Cocco Private Investigations Counterterrorism Training Critical Infrastructure Protection Crisis Management Phone: 480-522-4448 info@securitystrategiestoday.com www.securitystrategiestoday.co

Visit www.scottsdaleairpark. com to join our mailing list 13851 N.73rd St. Scottsdale, AZ 85260 Phone: 480-991-5600 www.storagewest.com

TECHNOLOGY

Aesthetic Dentistry of Scottsdale ................................ 72 Airport Property Specialists...................................... 5, 22 Arabian Horse Association........................................... 41 Alerus Financial............................................................ 62 ARC Point Labs........................................................... 10 Arizona Music Fest...................................................... 63 Barrett Jackson........................................................... 37 Best Law Firm............................................................. 72 Boardroom Suites ....................................................... 39 Camidor Property........................................................ 61

Apparel • Screen Print • Promotional Items 9420 E. Doubletree Ranch Rd., C109 Scottsdale, AZ 85258 480-656-5629 phychojock.com Get Branded!

8151 E. Evans Road, Suite 2 Scottsdale, AZ 85260 Phone: 480-315-8040 Email: info@vuria.com www.vuria.com

Colliers International.................................................... 43 Cross Commercial Realty Advisors ............................. 45 Cutler Commercial ...................................................... 14

advertiserindex

STORAGE

SCREEN PRINTING

Designer Art Direct................................................ 44, 65 Firehouse Subs............................................................ 40 First International Bank & Trust ................................... 31

TRADESHOW

Fit Forever................................................................... 49 Flyers Direct ................................................................ 12 Grayhawk Awards ......................................................12 Jack's Warehouse....................................................... 67 Jet Linx Scottsdale ....................................................... 2

SHREDDING

K O'Donnells............................................................... 52 Ken Clark Properties.................................................... 20 Kids Incorporated Learning Centers...................... 16, 17

15560 N. Frank Lloyd Wright Blvd, Suite B Scottsdale, AZ. 85260 Call 480.860.8446 for Appointment Times www.ShredddingScottsdale.com

Table Throws, Retractables, Booths, Displays and More! Make Your Next Show Your Best!

Line of Sight........................................Inside Front Cover

Call Today! Phone: 480-970-4148 www.sunstatemarketing.com

Michael's Creative Jewelry ............................Back Cover

Los Arcos ................................................................... 34 Money Radio............................................................... 46 Newmark Grubb Knight Frank..................................... 26 Nussbaum Gillis & Dinner PC....................................... 11

TENANT SERVICES

Octane Raceway......................................................... 59 Prestige Cleaners........................................................ 28 Pulse Fitness............................................................... 55 Rayco Car Service....................................................... 80

SPIRITUAL COACH, MENTOR & TEACHER

Rinaldi's Italian Deli...................................................... 53 Scottsdale Airport Autocare ........................................ 58 Scottsdale Chamber of Commerce.............................. 27

Irena As I Am

Spiritual Coach, Mentor & Teacher

Inspiring

Liberating

Helping You Shine!

Irena As I Am, Spiritual Coach, Mentor & Teacher Let me help you Lighten Your Heart. Call today: 602-421-1272 Irena@1DVineDZine.com www.1DVineDZine.com

Service Master Cleaning Solutions............................... 49

Encouraging

Awakening

Shell Commercial Investment....................................... 13

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

Shen Yun....................................................................... 6 Signature Real Estate Services.................................... 23 Spectrum Insurance.................................................... 21 Splash Printing & Graphics.......................................... 59 Storage West................................................................ 7 Strategic Asset Conservation....................................... 54 Sun Patio & Pool ........................................................ 35 The Scottsdale Resort................................................. 10 The Zone..................................................................... 47

VIDEO PRODUCTION

Tom's Thumb Fresh Market......................................... 35 TriVata Wellness Center............................................... 60 Van Chevrolet ............................................................ 8,9

STAFFING & RECRUITING

Vuria....................................................Inside Back Cover Waste Management.................................................... 73 Weiss Kelly.................................................................. 34 Western Alliance.......................................................... 11 Zoey's Kitchen............................................................. 53

14809 N. 73rd St., Suite 200 Scottsdale, AZ 85260 Phone: 480-626-5253 www.cestaffing.net

MP&E Equipment Rental 16585 N. 92nd St., Suite 104 Scottsdale, AZ 85260 Phone: 480-596-6699 www.hdgear.tv

In addition to its unparalleled Airpark distribution, the Scottsdale Airpark News is also mailed directly to an additional 1,000 Airpark business owners every month!

January 2016 Scottsdale Airpark News | 79

Ha Holi ppy day s!

WHAT IS A TIMING BELT? The timing belt is the belt that controls the camshafts in your engine, opening and closing valves at just the right time. Vehicle manufacturers recommend replacement at specific intervals. Failure to do so could result in irreparable engine damage.

SAVE $100 ON TIMING BELT SERVICES Done as part of most 60-90k mile services

All offers expire February 29, 2016.

80 | Scottsdale Airpark News January 2016

We Service All Makes and Models We Honor Most Extended Service Contracts & Insurance Policies

OIL CHANGE

Plus 5K Service. Includes Tire Rotation. Full Synthetic & Diesel oils for an additional charge. 5 quarts of Dexos All Climate 5W30. Most vehicles. Must present coupon at time of service. Not to be combined with another offer on same product or service.

from

MECHANICAL % OFF 10 REPAIRS Up to $50 off. Shop supplies and disposal fees extra. Must present coupon at time of service. Not to be combined with another offer on same product or service.

EVERYTHING YOU NEED FOR YOUR AUTOMOTIVE SERVICES

• BRAKES • SHOCKS • TIRES • WINDOW MOTORS • DOOR LOCKS • TUNE-UP

• A/C & HEATER REPAIR • CHECK ENGINE LIGHT • COOLING SYSTEM REPAIRS

• ALL MAINTENANCE SERVICES • TIMING BELTS • ELECTRIC MOTORS & FANS

40 | Scottsdale Airpark News November 2012