GO BIG OR GO HOME
Why clients are taking their requests to the next level IN HIGH DEMAND:
Travel Advisors
HOW YOUNGER GENERATIONS ARE TAPPING INTO THE EXPERTISE OF TRAVEL PROS
ROYALTY IN REALITY FIND INSPIRATION IN SOVEREIGN TRADITION
BEYOND FIRST CLASS DISCOVER HOW TO HELP YOUR CLIENTS TAKE OFF IN STYLE
FEEL FREE TO LET THE OUTSIDE IN
The best way to experience Alaska is with Norwegian Cruise Line
FEEL FREE TO LET THE WILD IN
When your clients cruise with Norwegian, the awe of Alaska stays with them throughout their cruise. From ziplining across untouched Icy Strait Point and paddling along captivating coastlines to coming back on board and savoring an incredible meal at a specialty restaurant followed by an amazing starlit stroll on the top deck. Or they can head even deeper into the wild with our unique land-based Cruisetours and explore Alaska’s vast wilderness. Choose from 5 award-winning ships and help your clients feel what it’s like when they let the outside in.
The Waterfront
Ketchikan
White Pass Rail
The Compass on VAX
The digital content you need to power your business
If you’re looking for travel inspiration to share with your clients, time-saving industry insights for you or words of wisdom from industry leaders, The Compass has what you need to be a pro advisor.
Plus, did you know that every article on The Compass has buttons so you can share articles with just one click? The Compass makes it easy for you to be a content marketer.
But don’t fret – your clients can’t access VAX’s booking engine from the articles, so their booking will still be yours.
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Our award-winning booking platform and wealth of travel content and resources are tailored to and made available exclusively for travel advisors. We are a community of more than 125,000+ leisure travel advisors, who are turning industry insights into professional growth, and turning supplier relationships into more sales.
We’re living through an era of unprecedented information overload, technological upheaval, and leisure travel demand. Through it all, VAX is here to help you navigate these global changes to grow your business.
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>> Departments
9. PRESIDENT’S NOTE
Luxury is in the eye of the beholder.
10. EDITOR’S NOTE
Why travelers need you to make their (perhaps biggest ever) travel dreams come true.
16. TRUE NORTH
This quarter’s most important news for advisors.
20. CONVERSATIONS
How do you make your budget-conscious clients feel a sense of luxury?
22. BY THE WAY (A PSA)
5G and the airline industry — what does it mean for travel?
24. HOW I CARRY ON
An interview with Angela Hughes of Trips & Ships Luxury Travel.
26. TAKING OFF
As the president of The Travel Institute, Diane Petras has helped thousands of advisors refine and expand their skill set. Here’s how.
28. DIGITAL DNA
How digitizing business cards, brochures and more can save you time, effort and your clients’ valuable luggage space.
30. TECH TO KNOW
From airport lounge access to chauffeured transportation, these platforms make travel luxurious.
80. BREAKOUT SESSION
Advisors and industry figures share how they’re capitalizing on pent-up demand to sell more luxury travel.
82. DESTINATION NEXT
Experience island luxury in Fiji.
84. YESTERDAY’S NEWS
As travel continues to bounce back, the cruise industry is facing some uncertainty, here’s what you need to know.
86. ASK MAXWELL
Our beloved flippered friend answers your VAX questions.
89. CROSSWORD
Let yourself dream about these luxury destinations and experiences.
90. ONE FOR THE ROAD
Wisdom to take with you till next time.
>> Features
32. GO BIG OR GO HOME
Luxury travel has always been over-thetop, but vacation-starved clients are now taking their requests to new levels.
38. A TRAIN TRIP ON (ALMOST) EVERY CONTINENT
Time is our greatest luxury, discover the charm of slow-moving, on-theground transport across every corner of the globe.
46. MINDFUL TRAVEL MEETS LUXURY
Luxury doesn’t have to fall to the wayside when considering eco-friendly experiences and accommodations.
56. IN HIGH DEMAND: TRAVEL ADVISORS
Younger generations are tapping into the expertise of travel advisors.
64. BEYOND FIRST CLASS: PRIVATE JET TRAVEL
Few things are more luxurious than traveling by private jet. Help your clients take off in style.
68. ROYALTY IN REALITY
The sovereign tradition of Royal Jubilees may inspire travelers to live like nobles (even if for only a few days) when visiting one of these real-life castles.
72. VACATION RENTALS — WITH A COMMISSION
A home away from home is just what some clients need. And now, some rental sites are compensating advisors and providing additional services.
76. THE FUTURE OF LUXURY TRAVEL
Big-budget travel is rebounding and the future is looking better than ever.
President and Publisher John Ische
Editor in Chief – Sarah Kneisler
Staff Editor – Jenna Buege
Contributing Editors – Rossilynne Skena Culgan, Alice Dubin, Elisa Parhad, Ruth Terry, Sarah Treleaven
Advertising Vice President – Joe Shomperlen
External Account Managers – Pam Lowe, Sue Ulickey, Carey Driscoll
PUBLISHED BY Editorial
Marketing Operations
Director, Operations and Marketing – Sarah Kneisler
Advertising Product Specialist – Kati Kohler
Advertising Coordinator – Rowanna Bailey Manager, Digital Marketing – Ashley Perego
Advertising Producer – Kyle Krause
Business Development Manager – Beth Kitzman
CHIEF EXECUTIVE OFFICER Steve Zepezauer
CHIEF REVENUE OFFICER
Scott Sanchez
DIRECTOR OF OPERATIONS
Tiffany Thompson
EDITORIAL DIRECTOR Erin Zilis
CREATIVE & MARKETING DIRECTOR Tracy Powell
PRODUCTION MANAGER Tina Leydecker
SALES/MEDIA PRODUCTION COORDINATOR
Taryn Metkovich
In this edition of The Compass magazine, we focus on luxury travel.
While researching the size of the luxury travel segment, I found a wide range of points of view. On the low end, some analysts size the luxury travel market at $8.5 billion while others value it at over $1 trillion. Regardless of which view you prefer, the luxury travel segment is sizable and I’m sure you have a share of the business.
I wasn’t overly surprised at the range of market size estimates because I doubt that there is an agreedupon definition of what makes a ‘luxury’ trip. Luxury is in the eye of the beholder. For some it’s a suite upgrade while others consider luxury a private jet, limousine transfer and butler service upon arrival to their cruise cabin suite.
The plethora of luxury travel experiences is certainly incredible: castles and villas, rail service across Europe, hot air balloons above the Serengeti, golf on the Monterey Peninsula, Galápagos Islands’ small ship cruises and a stay in an ice hotel above the Arctic Circle come to mind.
My guess is that it’s unusual to have a client ask for any of these exotic trips. Most of the time you have customers looking to make a special occasion even more special with some luxury touches. This is where your travel advisory skills can truly shine. You can
John Ische PRESIDENT, TRISEPT SOLUTIONS
John’s industry tenure spans more than three decades.
make every trip a luxury trip, a special trip, a memorable trip for your client.
Hopefully this edition of The Compass provides you with some inspiration on how to get your share of this incredible travel segment.
“You can make every trip a luxury trip, a special trip, a memorable trip for your client.”
After nearly 19 years in this industry,
daydreaming about future travels remains one of my favorite things to do. I’m one of the many people who rely on you to help me make those dreams a reality. And while, these days, more of your time is spent checking entry requirements and polices, the heart of what you do remains the same — delivering your traveler’s dreams. Those dreams may be bigger or have different motivations now. Maybe your client has saved up a larger budget from not traveling, perhaps they feel like they need to go big to make up for lost time or maybe they’re traveling with more of their friends and family. Whatever the motivation, many travelers are ready for something a little extra to make the most of their vacation.
“Luxury” is a broad, vague adjective because it has a different meaning for every traveler. In this issue, we look at various luxury travel experiences, including those that travelers may not have considered when planning their next magnificent vacation. Take, for example, private jet travel. For some, flying private may be the norm, and for advisors who haven’t started selling that experience yet this issue might help you make the leap to get started. We also couldn’t help but incorporate a touch of royalty since this year is the Queen’s Jubilee and let’s face it — there is some allure to the royal family even if you aren’t a regular follower.
One of my bucket list destinations, Fiji, is featured and it definitely has me daydreaming about being on island time. We also explore one of my favorite vacation experiences when we discuss vacation rentals. I love to travel with my extended family or with friends that feel like family so finding a home with all the amenities we
Sarah Kneisler EDITOR IN CHIEF
don’t live with on a daily basis helps us feel like we’re living lavishly.
To tie all this luxury content up with a bow, we look at travel advisors and why they’re in such high demand in 2022. We’ve all known for a long time the great value that a travel advisor brings, and that theme is only reinforced throughout this issue (we can even quantify it). The networking and relationships that travel advisors build on behalf of their clients simply cannot be replaced, and their expertise becomes increasingly critical when travelers are looking to create the vacation of a lifetime.
If your passion is delivering unforgettable experiences our passion is supporting your success.
“The networking and relationships that travel advisors build on behalf of their clients simply cannot be replaced, and their expertise becomes increasingly critical when travelers are looking to create the vacation of a lifetime.”
Sarah daydreams about being on island time.
It’s time to embrace the moment
Paradisus by Meliá is a distinctive collection of all inclusive luxury resorts in Mexico and the Dominican Republic – faithful to the vibrant culture and the natural beauty of it’s destination.
CONTRIBUTORS
JENNA BUEGE
Staff editor for The Compass and world explorer, Jenna loves writing about all things travel. With a degree in journalism, advertising and media studies, Jenna takes pride in her commitment to bringing her readers relatable, fun and accurate content.
ELISA PARHAD
Elisa Parhad is a Los Angeles-based writer and photographer covering travel, trends, lifestyle and culture. Her work can be found in the Los Angeles Times, Travel + Leisure and Delta Sky magazine, among others. She has also authored cultural guides on Southern California and New Mexico and a children’s book on Los Angeles.
BETH KITZMAN
Beth Kitzman is the business development manager for VAX VacationAccess. With over 20 years of experience in the travel industry, beginning with Walt Disney World then working for airlines and now focusing on travel technology, Beth loves using her education degree to find ways to educate and empower travel agents to grow their leisure travel business.
RUTH TERRY
Ruth Terry is an American freelancer in Istanbul who writes about food, travel, wellness and life as a Black expat. Her work has appeared in BBC Travel, Fodor’s Travel, National Geographic, The Washington Post, Time, Yes! and more. Follow her on Twitter @ruth_terry.
SARAH TRELEAVEN
Sarah Treleaven is a writer based in Nova Scotia. Her work has appeared in Harper’s, enRoute, The Guardian, the BBC and many other publications.
ROSSILYNNE SKENA CULGAN
Rossilynne Skena Culgan is a journalist and author whose writing can be found in Saveur Magazine, Atlas Obscura, Thrillist, Google Arts & Culture and the Pittsburgh PostGazette. She’s the author of the travel guidebook “100 Things to Do in Pittsburgh Before You Die” and is currently writing a Pittsburgh history book. A Pittsburgh native, she now lives in New York City. No matter where she travels, she’s always keeping her eyes peeled for vintage signage.
ALESANDRA DUBIN
Alesandra Dubin is a news and lifestyle editor and writer based in Los Angeles. A veteran digital journalist, she’s covered travel, food, events, fashion and beauty, entertainment, home, parenting, and viral content for more than 15 years, for both consumer and business audiences.
Her work has appeared in Town & Country, Esquire, Cosmopolitan, Good Housekeeping, Parents, E!, BravoTV.com, BuzzFeed, TODAY.com and countless other online and print outlets.
Thank you to our talented writers for your creativity, which helps bring The Compass to life each issue.
A THOUSAND REASONS WHY TO CHOOSE HYATT.
Now with more than 1,000 locations around the globe, the world of Hyatt is bigger than ever. Beyond our uniquely exquisite hotels and resorts in premier destinations, help your clients discover perfectly curated experiences with a deeper level of care. Surround them with thoughtful amenities, inspired dining experiences and personalized services designed to ensure expectations are not only met but exceeded.
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Stay the course on these big issues.
WORDS / JENNA BUEGE
New Ships on the Scene
2022 is shaping up to be a big year for the cruise industry as several new ships prepare to hit the water. First, Virgin Voyages’ Valiant Lady made her “Mermaiden” voyage from Portsmouth to Zeebrugge earlier this year. The ship is a much-anticipated addition to the cruise line’s ever-expanding Lady Ships fleet. This summer, Norwegian Cruise Line’s Norwegian Prima is expected to make waves when the ship sets sail from Amsterdam to Reykjavik on an eight-night adventure.
Fiji Airways is Coming to VAX
That’s right, the award-winning airline will soon be bookable on VAX VacationAccess providing advisors with access to its vast network spanning 22 destinations in 13 countries. With more than 70 years of service, Fiji Airways is proud to provide travelers unequaled entry to the Pacific through its hubs in Nadi, Fiji to destinations in the U.S., Australia, New Zealand, Hong Kong, Singapore, Japan and the Pacific Islands. Plus, as a coveted Skytrax 4-star airline, travelers can expect world-class service whether they fly business or economy class.
YELLOWSTONE’S BIG MILESTONE
March 1 marked the 150th anniversary of Yellowstone National Park. In 1872, President Ulysses S. Grant dubbed Yellowstone America’s first national park, establishing it as a place to preserve and protect the scenery, cultural heritage, wildlife, geologic and ecological systems and processes for the enjoyment of all peoples. The National Park Service celebrated the park’s landmark birthday with a series of virtual and in-person activities focused on conservation, historic preservation and more.
CYBER SECURITY IS NO JOKE
Did you know that a cyberattack occurs nearly every 39 seconds? That’s why protecting your information online is of the utmost importance. Luckily, you can keep your information safe by following a few simple precautions. First, never share your password with others.
If you have shared your password, change it ASAP using a mix of capital letters, numbers and symbols.
If, as an avid traveler, you’re prone to using public Wi-Fi connections, think twice. While very convenient, public Wi-Fi can be super risky.
If you do connect, always double-check that you’re logging into the right network, do not access sensitive information and only use websites that start with HTTPS.
If you suspect that your VAX account has been compromised, contact VAX Tech Support at 414934-2900. Be ready with as much information as possible.
Stay the course on these big issues.
Delta’s (Proposed) Ban on Bad Behavior
As more passengers make headlines for unruly and sometimes violent behavior, Delta Airlines and Transportation Secretary Pete Buttigieg are asking if defiant travelers should be placed on a no-fly list. Most major airlines keep an internal no-fly list, but an uptick in disgruntled flyers has big-name companies ready to pool their resources in an attempt to keep the sky a safe space for everyone.
TRAVEL INSURANCE REQUIRED
If you’re planning a trip abroad, you may need travel insurance to visit your destination of choice. According to InsureMyTrip data, nearly 60 countries are enforcing travel insurance mandates for tourists to cover COVID-19 medical expenses and other costs such as lodging in the event of an overseas quarantine. Travel insurance-related rules and regulations are ever-evolving and vary from destination to destination, so be sure to check if your next vacation spot has a mandate well before departure.
WORDS / JENNA BUEGE
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WE ASKED: HOW DO YOU MAKE YOUR BUDGET-CONSCIOUS CLIENTS FEEL A SENSE OF LUXURY?
WORDS / BETH KITZMAN
Jesse Morris
OWNER OF WE BOOK TRAVEL LLC IN VA
WEBSITE webooktravel.net
FACEBOOK facebook.com/webooktravelllc
“I always ask, ‘Tell me about some of the best experiences you have ever had on vacation and what made it truly special for you?’ The answer can give you all the information you need to ensure you can add touches that create a special feeling without adding too much to the budget and, in turn, create repeat clients. I also love working with transfer suppliers who can show up with the clients’ name on a sign. That small detail makes the client feel special.”
Kimberlee Evans
OWNER/TRAVEL ADVISOR OF AN EXTRAORDINARY TRAVELER IN TX
WEBSITE anextraordinarytraveler.com
FACEBOOK facebook.com/ anextraordinarytraveler
“When working with a budget-conscious client who has luxury in mind, my first question is always, ‘What does luxury mean to you?’ Given that there are so many different answers, it makes it much easier to narrow down and find the right fit. More often than not, it’s about the view and a private transfer. For a few hundred dollars more, I can almost always give them an ocean view or even oceanfront. But, even more than that, it’s about the service I provide. As my client, you get the same level of service whether you’re cost-conscious or the skies the limit. If they are traveling to a hotel or resort that I have a personal contact at, I’ll go the extra mile to ensure they know to welcome my clients.”
Sanya Weston
CEO OF YOUR PREMIER TRAVEL SERVICE
IN MI
WEBSITE yourpremiertravelservice.com
FACEBOOK facebook.com/ YourPremierTravelService
“Educating the client on levels of luxury is key. Most clients think that luxury means the same to everyone — over the top and expensive. We created a luxury survey to allow clients to upgrade their travel experience based on what luxury means to them. By allowing the client to customize and see the value of extras like first-class flights, five-star accommodations or butler service, you are educating them and, in some cases, introducing them to ‘luxury’. Once your clients have experienced luxury, no matter how small, they will continue that trend in the future and share it with others. Showing value is key but knowing is a luxury.”
Krista E. Betts
MANAGER AND SENIOR LUXURY TRAVEL ADVISOR OF BALBOA VACATIONS IN TX
WEBSITE balboavacations.com
FACEBOOK facebook.com/balboavacations
“Clients can experience luxury with personalized services that are not expensive, starting with a private transfer once they arrive to their destination. Also, knowing a clients’ preferences can add to the luxury experience. Having their favorite magazines, drinks, you name it, waiting in the hotel room when they arrive adds to the overall luxury experience. Hotels want to ‘wow’ their guests and are extremely accommodating with special requests. Adding concierge-level attention to the client itinerary, whether it is making restaurant reservations or planning a tour, gives the client a seamless trip that adds to the luxury experience.”
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5G AND THE AIRLINE INDUSTRY — WHAT DOES IT MEAN FOR TRAVEL?
This hot topic continues to be a big issue, especially in the airline industry. Here’s the latest.
WORDS / SARAH TRELEAVEN
Many consumers and cell phone providers have been looking forward to a rollout of 5G frequencies around the globe. But as the rollout moves ahead, major airlines are putting on the brakes and asking for more time to prepare. Here’s what that means for you and the travel industry.
WHAT’S THE BACKGROUND?
The rollout of the much-anticipated nationwide wireless 5G service — expected to add capacity and enhance speed as data traffic grows — has presented challenges to the airline industry,
which uses similar frequencies to help determine both an aircraft’s altitude and its position in relation to other objects. While 5G has already been rolled out in dozens of other countries, including Japan and France, the complexity of the U.S. airspace — the most complex in the world — poses a particular challenge.
WHY ARE AIRLINES CONCERNED ABOUT THE CHANGE?
Some experts have expressed concern that aircrafts might not be able to land near 5G towers in the U.S. because the proximity to 5G antennas could interfere with commonly used
radio altimeter equipment — something that would create chaos across the country’s travel infrastructure. Airline executives have urgently warned of the potential for a mass grounding of thousands of flights, with the potential for hundreds of thousands of travelers to be stranded. There’s also concern about individual aircraft models, including the popular Boeing 777 and 787, that use updated safety systems that could be compromised by 5G. The FAA has detected “anomalies” of the 787 related to 5G interference that could result in “degraded deceleration performance, increased landing distance and runway excursion.” Radio
altimeter manufacturers have rushed to determine exactly what happens when the existing technology intersects with one of the newly rolled-out 5G antennas. And so, airlines have asked for additional time to figure out how to navigate these challenges.
HOW IS THIS PROBLEM BEING NEGOTIATED?
The rollout of 5G across the U.S. is being led by AT&T and Verizon, who have agreed to delays in implementing service — though not indefinitely. In early January, the telecom companies agreed to create a buffer zone for six months around 50 of the largest airports to help minimize the potential for interference and disruption. The FAA has cleared a significant proportion of the commercial airline fleet in the U.S. to co-exist with 5G technology, meaning they can land in instrument-driven, low-visibility situations at most airports. But many larger airports remain a question mark. The airlines
have asked for the continuation of a 2-mile 5G-free zone around these larger airports. In the meantime, the airline industry is rushing to create new standards for altimeters and other affected instruments, a costly retrofit that could lead to increased prices for consumers.
HOW HAS THE 5G ROLLOUT GONE SO FAR?
The FAA has been clearing more and more of the commercial airline fleet to fly even in situations where 5G was flagged to be potentially dangerous — which is good news. It seems like the worst-case scenario has largely been averted. But problems and potential problems persist. The future of the buffer zone around major airports remains unresolved, and a significant proportion of the commercial fleet across the country has yet to be cleared to fly under higher-risk scenarios. Both groups — wireless companies and the airline industry — are still trying to win concessions.
WHAT’S THE BOTTOM LINE FOR THE TRAVEL INDUSTRY?
While over 90% of the U.S. commercial fleet has now been cleared to land even in low-visibility approaches in areas covered by 5G, there are lingering questions about how poor weather (which increases an aircraft’s dependence on instruments) might further impact safety. In February, an airline advocacy group warned U.S. lawmakers that this issue is going to take years, not months, to resolve. The wireless industry remains insistent that the rollout of 5G will not pose a risk to air traffic safety, but the airline industry insists that the potential for disruption remains, and that disruption could include canceled or delayed flights and even stranded passengers. The successful rollout of 5G in other markets is encouraging, as is the increasing clearance rate for a variety of aircraft. But this remains a watch-and-see situation.
AIMING HIGH
With over 35 years of experience, Angela Hughes shares her tips for breaking into the luxury travel market.
The daughter of industry pioneers, Angela Hughes’ passion for travel can be traced back to her youth when, at the early age of 14, her father invited her to work at their family-run travel agency. What started as basic office duties, like filing brochures, soon evolved into more significant responsibilities, like ticket delivery and booking charter flights. Then in 1994, the duo co-founded Trips & Ships Luxury Travel, a boutique travel company serving customized itineraries that are a departure from the norm.
GETTING STARTED WITH LUXURY TRAVEL
While Hughes is a leader in the luxury travel space today, she says that it wasn’t always that way. If you’re looking to make luxury your niche, Hughes recommends growing in the arena that you specialize in. “Ten years ago, I wasn’t so much in the luxury and premium space because you really need to be socializing with the types of people that you’re selling to and targeting them,” says Hughes. “When I was a younger mom and my kids were teenagers, a lot of my colleagues and acquaintances were doing all-inclusive and cruises and sun, sea and sand destinations, so that’s what I focused on. But, as people age, they have more money and they evolve and become more of a target for a premium market.”
However, that doesn’t mean that younger travelers should be ignored. “I just traveled to Egypt and there were quite a few millennials,” says Hughes. “Millennial luxury travel is a
trend that should be watched really closely. But, the thing that makes it tricky is that they don’t really know what a travel advisor is, they grew up booking their own travel so you need to educate them on what you can do as a service.”
CUSTOMIZING YOUR SALES APPROACH
Something to keep in mind about luxury travelers is that they aren’t your average Joe. “These people are busy, they’re doctors, they’re private equity advisors, they’re CEOs, they don’t have time to go back and forth,” says Hughes. “You need to vet your clients and really understand what they want because they don’t like to have many conversations after the initial meeting. So, you want to understand your customer and then you want to stay as low key as possible and get the job done for them.”
But don’t fret, even if you have clients who don’t have a big budget, they can still experience a taste of luxury. For Hughes, the secret lies in cross-selling and upselling. “I always tell other agents, if you want to make 10% more next year, upsell your clients one category,” says Hughes. “Upgrade them to an oceanfront versus a garden view, add on some day tours, add some experiences — make the trip more than just air, hotel and transfer.”
TRENDS TO WATCH
By now, we’ve all heard the term ‘revenge travel’ in some form or another and Hughes
agrees that it’s making a huge splash, especially in the luxury market. “The luxury traveler is the first to rebound because, honestly, they have the discretionary income,” says Hughes. As for specific destinations, “I’ve been seeing a big increase in the African market for its open space and safaris. People want to be alone in places so we’re seeing a swing in the Maldives and a really heavy swing in Tahiti. We’re also starting to see an increase of people traveling back to Europe, I’m crossing my fingers that it continues.”
WHAT’S IN ANGELA’S CARRY-ON?
Angela shares what she can’t travel without.
“I learned from a mistake … I think that everyone should carry compression socks. I put on about one million miles a year and traveling from Egypt to Costa Rica, just sitting for so long on a plane, I actually thought that I was going to develop a blood clot. I didn’t think I needed to worry about that, but now I’m that person bringing on compression socks.”
Water and packing cubes are two additional travel must-haves. “Packing cubes are always key so that you don’t overpack. I’ll try to do a 14-day trip in just a carry-on. We pack light, we move fast and we don’t drag a lot of stuff with us.”
WORDS / JENNA BUEGE
HARNESSING THE POWER OF LIFELONG LEARNING
As the president of The Travel Institute, Diane Petras has helped thousands of advisors refine and expand their skill set. Here’s how.
WORDS / ROSSILYNNE SKENA CULGAN
In the last few years, travel advisors have been forced to navigate uncharted waters. From keeping up with complicated health protocols across hundreds of cities to learning about RV rentals, travel professionals had to figure out how to pivot — and fast. Suddenly, the job of a travel advisor encompassed the roles of consultant, therapist and risk navigator — and managing those new identities requires continued learning.
That’s where Diane Petras and The Travel Institute come in. As a Certified Travel Industry Executive, Petras knows firsthand the importance of keeping knowledge fresh amid an evolving industry.
Over its nearly 60 years in existence, Petras estimates that The Travel Institute has trained more than a million people. She’s led the company for the past two decades,
Diane Petras
Linda Ann Luizza
joining as president after her own experience as an independent travel advisor. She credits her mentors for helping her understand the industry, the distribution chain, the role of the frontline advisor and the efficiency of travel software. Eventually, she parlayed that expertise into education. Even for longtime travel professionals, she said, there’s always something new to learn.
KNOWING HOW TO PIVOT TO CREATE OPPORTUNITY
“Trip planning has become extremely complex,” says Petras. “The industry changes so dramatically that your skills can’t stagnate. You need to keep up on what is happening as it’s happening.”
For example, amid the pandemic, some agencies partnered with local concierge health facilities to secure COVID-19 testing before travel, Petras said. Others shifted from booking airline tickets to securing Vrbo accommodations. “Keeping up with change,” she adds, “means knowing how to pivot to create opportunity.”
The Travel Institute makes it easy to do that with flexible courses for every level of professional. The library of courses includes introductory training, certification, webinars, white papers and micro-learning pieces. The flexibility of the programming allows learners to fit the courses into their lives among other responsibilities. The Certified Travel Associate certification (the Institute’s most popular certification) also offers access to a private Facebook group with 1,500 members who provide peer-to-peer support, along with formal coaching.
The learning opportunities encompass a wide swath of topics. Weekly webinars cover everything from sales skills to social media tips. Lifestyle courses concentrate on specific destinations, as well as niche topics such as wellness tourism, destination weddings and luxury travel.
SELLING LUXURY
The luxury travel market, in particular, is noteworthy because it never stopped amid the pandemic, says Petras. Luxury RV
rentals and RV parks popped up seemingly overnight. For some advisors, these were completely new offerings. But The Travel Institute was ready, after quickly producing webinars to respond to the immediate needs of their students.
The luxury course helps advisors identify current trends in the luxury travel marketplace, define the scope of the market, determine strategies to find luxury consumers and craft meaningful sales messaging.
It’s critical to define what luxury means to your clients, especially in an ever-changing marketplace. To one person, luxury might mean being spoiled with the best, most exclusive amenities in a country club atmosphere. To another, it could equate to an adventure full of authentic experiences, eschewing glitz and glamour.
DOUBLING BOOKINGS AND BUILDING CONFIDENCE
While many travel professionals were drawn to the industry by their love of travel, Petras says, they continue to succeed due to their love of learning.
Amid the pandemic, Linda Ann Luizza devoted time to her studies. She became a certified travel associate through The Travel Institute’s certification course. “I wish I would have taken the class when I first started,” she admits. “This course has helped increase my awareness in all areas of the travel industry and has given me so much confidence when selling that I doubled my bookings.”
For Petras, success stories like this fuel her work. Mentorship helped her as an independent travel advisor, and now she gives back through The Travel Institute’s vast programming.
“My years in this industry have shown me that quality training is necessary to achieve and maintain success because so many advisors are on their own, working from home and without someone immediately available to help them find the resources they need to thrive in today’s highly competitive and complex environment. Thankfully, our work has helped change that.”
QR CODES: YOUR BUSINESS BFF
How digitizing business cards, brochures and more can save you time, effort and your client’s valuable luggage space.
WORDS / ALICE DUBIN
Are QR codes the success story of the pandemic? These black and white codes, typically read by smartphones, went from awkward and even semi-obsolete to utterly ubiquitous, replacing everything from restaurant menus to brochures and sign-up sheets. And for travel advisors, QR codes provide unique opportunities.
“As a small business, any tech I can use to ensure more efficient, effective management is key,” explains Valerie Balderson of Life Travelled Well, who embraces QR codes in multiple applications.
Here are some of the ways advisors are using QR codes for their business and marketing efforts — and how you can, too.
CREATE AN INTERACTIVE BUSINESS CARD
“I use a metal near-field communication (NFC) card, which allows me to share my contact information with a single tap to a contact’s smartphone, for my business card, and a QR code that I can put on printed material for use with older smartphones that don’t recognize the NFC tag. It links to a contact card for immediate download as well as my social media accounts, website and to a lead form for my mailing list. If everyone is scanning QR codes for menus and COVID status, they might as well scan mine!”— Kimberly Davis, Trouvaille Travel International
Steal this idea: Widely available for purchase, NFC cards contain microchips that tell smartphones what to do. Supplementing this technology with QR codes makes it even easier for customers to obtain info, providing another option and a visual cue.
Kimberly Davis, Trouvaille Travel International
Valerie Balderson, Life Travelled Well
PROVIDE DESTINATION INFORMATION
“I am now developing QR codes that will link to destination guides that include visa information, health guidelines, travel documents, FAQs and more. I really like QR codes because they are easy to use and eco-friendly.” — Nicole Donoway, Destinations By Donoway
Steal this idea: Create a paperless portal for the key destination data clients will need instead of bogging down their carry on with bulky paperwork. You can update info easily on the back end without the hassle and expense of reprinting.
PROVIDE REAL-WORLD SERVICE FOR CLIENTS
“We provide our customers with luggage tags that have a QR code that directs them to our team for real-time support.” — Kayla Glanville, Upaway
Steal this idea: Put your QR code somewhere that offers your customers real functionality, like a luggage tag or sanitizer koozie, when they’re on the road — and associate your brand with an added dose of helpfulness.
SUPPLEMENT TRADITIONAL MARKETING MATERIALS
“We work with a newspaper that is read by our target market, but we were looking for an easier way to get them to our website using our print marketing. QR codes brought readers directly to our site with the added benefit of seeing what our readers found most interesting, which isn’t something print marketing always affords.” — Tara Fitzgerald, OROKO
Steal this idea: Don’t overlook traditional marketing materials. Rather, introduce QR codes to the print format so you can get even more value out of these tried-and-true channels.
PROCESS PAYMENTS
“We accept QR payment at the office and are planning to expand to offer that option online, too. It makes it easy for customers to pay and it also helps us save some transaction fees. The system will generate a unique QR code for each booking; clients can scan that code and pay using their bank or payment wallet, plus they can pay using any device.” — Dinesh Bhusal, Amigo Treks & Expedition
Steal this idea: Setting up a QR payment option is fast, efficient and paperless — and a huge convenience since it can be used with multiple devices.
Kayla Glanville, Upaway
Tara Fitzgerald, OROKO
Dinesh Bhusal, Amigo Treks & Expedition
Nicole Donoway, Destinations
By Donoway
THERE’S AN APP FOR THAT — LUXURY EDITION
From airport lounge access to chauffeured transportation, these platforms make travel luxurious.
WORDS / ALICE DUBIN
These days, you don’t have to be a VIP to qualify for game-changing upgrades on the road. Travelers can access them right at their fingertips via several luxury-focused apps. With a few quick clicks, anyone can add an extra touch of extravagance to their vacation. After all, who wouldn’t enjoy airport lounge access, chauffeured transportation or curated dining recommendations? Here are the top options worth sharing with your clients.
BEFORE TAKEOFF
LoungeBuddy: This easy-to-navigate app allows travelers to experience the exclusiveness of an airport lounge — without belonging to a mileage program or having a particular credit card. Anyone can purchase single-use lounge access passes at destinations around the world, starting at just $25. The service is on-demand, and passengers can book day of, or up to two months in advance. “That way, travelers can spend their airport time being
productive, enjoying a bite or a cocktail, or just sprawling out in comfort and luxury no matter what cabin they’re flying in,” says Travel Advisor Nadine Courtney, independent affiliate of Cadence.
AT THE TABLE
Michelin Guide: This free app helps travelers find more than 20,000 restaurants and hotels around the globe selected by the world-renowned guide. It also provides
Kristin Jaffe
Nadine Courtney
recommendations for new restaurants picked by Michelin’s discriminating inspectors in real time. Travelers can create a personal account to make, save and share lists with others who have similar tastes. The app also offers access to videos and articles on culinary trends, recipes and techniques to get travelers excited about a trip — and keep that excitement going after the return. App users can also book a table with TheFork, Europe and Australia’s online restaurant booking and discovery platform.
ON THE WATER
GetMyBoat: Clients don’t have to climb aboard their own yacht to party on a boat.
The GetMyBoat app allows users to find and book boat rentals, jet skis, yachts, pontoon boats and fishing charters at their destinations — with a captain or as a drive-it-yourself excursion. Through the platform, users connect directly with boat owners and captains to book online securely.
AROUND TOWN
Alto: Think: A transportation app like Lyft or Uber, but more luxurious. The fleet is elegant and upscale, with guaranteed in-vehicle amenities including water, Wi-Fi, charging cables, app-controlled features and playlists — and even a signature Alto scent. The service is currently available in Los Angeles,
Miami, Dallas, Houston, Washington, D.C. and Silicon Valley. (Bonus: Alto can pick passengers up curbside at LAX, eliminating the distinctly B-list-feeling shuttle ride to the remote Uber lot.)
Wheely: Similar to Alto, this chauffeured luxury car transport service is currently available in select European cities. “I recommend Wheely for luxury travelers who need to be mobile on the ground, and don’t always have the advance notice necessary to arrange a car service,” says Kristin Jaffe of Winkaffe Global Travel. “It’s Uber but for chauffeured luxury cars. It can be super helpful for those travelers to get where they need to go while keeping the trip luxurious.”
Go BIG or Go HOME
LUXURY TRAVEL HAS ALWAYS BEEN OVER-THE-TOP, BUT VACATION-STARVED CLIENTS ARE NOW TAKING THEIR REQUESTS TO NEW LEVELS.
WORDS / RUTH TERRY
First-class flights and exclusive five-star resorts have long been de rigueur for modern luxury travelers. But after a few years of unstamped passports, elite jetsetters are quelling their pent-up wanderlust with bigger spends on next-level extravagance, redefining luxury travel, as well as travel advisors’ role in providing it, along the way.
“As a result of COVID-19’s effect on
travel, there is a sense of urgency to book bucket list trips,” says Martina JonesJohnson, content creator and founder of the Black Travel Alliance. “No more waiting; the time is now for many travelers.”
Imagine exploring the Galápagos Islands with a scientist as your guide. Or embarking on an around-the-world tour with stops in historic European capitals and pristine rainforests. What about renting a private island
to celebrate two years’ worth of missed milestones with your loved ones? These are the types of experiences that elite travelers are booking in 2022 — a year already being defined by increased spend on next-level family gatherings, once-in-a-lifetime trips and tailor-made itineraries.
With international borders reopened and nearly 60% of the world’s population fully vaccinated, things are finally starting to look
up for the tourism industry. Nearly threefourths of elite travelers in a recent survey by Flywire, a payment technology firm, said they planned to spend more on travel in 2022 than they did before the pandemic. A sizable majority also indicated “a renewed desire to work with high-end travel advisors because they specialize in curating once-ina-lifetime experiences.” Many high-income households were able to save money during the pandemic, reported Goldman Sachs last year, freeing up additional funds for even more extravagant travel.
“Our clients always sort of had the quote-unquote, unlimited budgets,” says Dee Branciforte, vice president at Fischer Travel, a legacy membership-based agency that exclusively offers bespoke itineraries. “But I feel like even in the last year, they have significantly increased what they are willing to spend.”
Luxury travel advisors are already accustomed to serving high-net-worth clients. But effectively catering to travelers’ demands for even more opulent, exclusive and personalized experiences will require them to reimagine the possibilities of luxury travel, further build out their network of trusted vendors and deepen relationships with clients and their families.
AS BUDGETS INCREASE, SO DO EXPECTATIONS
Bigger budgets benefit travel advisors, allowing them “to really think outside of the box and create experiences that the client might not be able to experience without the increased budget,” says Joan Roca, founder of the upscale travel platform Essentialist.
But upping innovation and delivering on clients’ increasingly lofty expectations is only possible through an extensive network of vetted partners and experience providers — something that a deeper financial investment from clients can help travel advisors facilitate, explains Stacy Fischer-Rosenthal, president of Fischer Travel.
From its inception, Fischer Travel’s membership fee, now $100,000 for new members and $25,000 annual renewal fee for existing clients, was key to the agency’s strategy to build an unparalleled global network of vendors.
“We wanted to work with like-minded people,” says Fischer-Rosenthal, whose staff personally vet destinations and service providers before ever recommending them to clients. “You find these people around the world. They’re small, they’re not working with the masses, they’re working with us, they have the access, and the ability to provide amazing service to our clients.”
In contrast, Essentialist relies on the expertise of travel journalists and insider experts to craft ultra-bespoke itineraries for clients, such as spending a day traipsing around London with a couture milliner or visiting a fourth-generation vintner in Spain’s Douro Valley. “Everyone wants to be made to feel special. They don’t want to feel like they are doing what everyone else is,” says Branciforte.
To travel advisors seeking to deliver this granular level of personalization to their clients, Branciforte advises they travel as much as possible and visit as many properties as possible. “There is nothing like experiencing luxury for yourself to become an expert at it,” she notes.
“As the trajectory of making up for lost pandemic time via revenge travel continues to rise, guests are no longer just looking for ordinary vacations,” says Brent Handler, who launched Inspirato Pass, the first luxury travel subscription service, in 2019. “Today, luxury travelers are increasingly looking for inside access to the rarest experiences on earth.” For his clients that can mean taking photos of snow leopards with a professional photographer in the region of Ladakh or setting off on a six-day immersive wine
exploration in Chile’s Lake District.
Branciforte has observed similar trends among Fischer’s clientele. “Larger and more expensive seem to be the keywords in my head,” she says. “Whether it’s a villa, a yacht, renting private islands, clients are going larger.”
Travel advisors are also reporting an uptick in longer stays. For example, Branciforte recently organized a roundthe-world itinerary for a client and their family that would have them traveling for six months. American travelers in particular, who have far fewer vacation days than their European counterparts, are also extending stays from weeks to months, in large part due to the normalization of remote work during the pandemic, says Roca.
MAXIMIZING FAMILY TIME
Making up for lost time with family members also seems to be a big priority for travelers this year. According to the 2022 Global Travel Trends Report by American Express, 76% of survey participants planned to travel more with their families in 2022 than in 2021. More than half also expressed interest in traveling for personal gatherings such as weddings, birthdays, graduations or holidays.
“I think there is this idea of just wanting to be out, away from your existing environment to play and have fun with the people that you love and care about,” says FischerRosenthal. This translates into a demand for larger, better-equipped accommodations and more spending.
“We noticed that our subscribers were
STACY FISCHER-ROSENTHAL AND DEE BRANCIFORTE
gravitating towards the more expansive accommodations in Inspirato’s portfolio, some as large as five to eight bedrooms, and many with features and amenities that can cater to guests of all ages, such as pools, outdoor living spaces, game rooms and easy access to golf courses and other outdoor activities,” says Handler.
Other travelers are embarking on family travel with a vengeance. One of FischerRosenthal’s clients has already completed a trip to France as well as a mother-daughter trip they planned for Mother’s Day — just two of many trips she’s already scheduled this year.
“We’re planning for people that didn’t get to celebrate last year. Every single month, now, we have something on the books for her,” says Fischer-Rosenthal, referring to her jet-setting client. “People are making up for lost time, which is great.”
Branciforte also coordinated one family’s six-month trip around the world — with kids and a full staff in tow. The trip started in Europe, where they rented a London flat for most of the summer and took short trips around the continent. Next, the family went
to New Zealand, Southeast Asia, Japan, India, the Maldives, and, finally, ended their pilgrimage in Los Angeles.
“They decided to take their children out of school, but they traveled with teachers, as well as a butler and tennis instructor.”
Branciforte and her four-person team made sure every place they stayed had age-appropriate classrooms, decorated and outfitted with supplies. “I was the main contact with the clients. It was six months of continuous conversation,” says Branciforte. “At the end of the trip, we felt really accomplished.”
Travel advisors who want to benefit from the family-focused trend should keep track of clients’ birthdays and other key dates, so they can reach out to them well in advance to help them plan the ultimate trip.
“We’re reaching out to clients sometimes a month, six months or a year in advance, for milestone birthdays and anniversaries,” says Branciforte. This attention to detail not only helps advisors deepen their relationships with existing clients, but also the opportunity to serve the next generation.
“I think the most gratifying thing for us
is to see this next generation. Our clients’ children are now calling upon us because they have that trust, they know us,” FischerRosenthal says, noting that many younger clients have their own capital through start-up sales. “That’s kind of creating a whole new element of clients as people start to age out and maybe not travel as much.”
SERVICE REMAINS KEY
Perhaps the ultimate luxury is not having to deal with the details of putting together a pandemic-era trip, facilitating what some researchers have termed, “moments of luxury… a brief and temporary hedonic escape from the worries of everyday life.”
“Affluent consumers are searching for a high level of service and the certainty that everything will go as planned, especially in a world of variable travel restrictions and vaccination requirements,” says Handler.
The informal company motto at Fischer Travel is, “Luxury is the absence of worry,” says Branciforte. “We worry because we don’t want our clients to worry. We want them to feel like they are just sort of floating
through their experiences.”
Fischer staff deliver 24/7 service to clients, remaining constantly available and staying in touch with local partners. This includes routine services like filling out requisite travel forms and pandemic-era paperwork and checking them in, as well as the unexpected like arranging emergency passports or obtaining a last-minute visa so a client could visit a dying relative. Recently, the Fischer team managed to evacuate a client from the Bahamas after she contracted COVID.
To deliver that exceptional level of service and make the most of 2022’s emerging travel trends requires cultivating real relationships with clients, learning their passions and preferences. But that comes with a cost.
“It makes you feel really humbled and good that you can do this, take care of your clients like that, not just send them on a trip, but to have that level of care,” says FischerRosenthal. “But you can’t do that and sustain it with just a 10% commission from hotels, it’s just not going to happen at our levels.”
Fortunately, many discerning travelers are willing to pay more for travel that aligns
with their wanderlust desires and penchant for exceptional service — a virtuous cycle of investment that gives travel advisors the resources they need to not only continuously surprise and delight their clients, but treat them with the utmost care throughout the journey.
In 2022, clients are willing and able to up their investment in luxury travel experiences. There are many models to capitalize on that. This could take the form of a flat-rate subscription like Inspirato Pass, which affords access to a menu of experiences and concierge service for a single monthly fee of $2,500. Or, travel advisors could consider charging additional fees for service, a strategy Fischer Travel has found extremely successful. Whatever model travel advisors choose, it should always be in service to the client.
“Life is all about relationships and the better you get to know your client to be able to offer experiences and services that appeal to them, the more they will learn to trust you and your instincts,” Fischer-Rosenthal says. “You have to provide intuitive service, not reactive service.”
5 WAYS TO ATTRACT AND SERVE ELITE CLIENTS
BUILD A CALENDAR OF CLIENT MOMENTS. Noting client birthdays, anniversaries and other special life events facilitates relationship building between you and your clients, as well as reminding them of additional vacation opportunities.
NETWORK WITH VENDORS TO LEARN AND BUILD RELATIONSHIPS. Attend luxury travel trade shows that feature true luxury brands to educate yourself on the market and what clients are looking for.
LEARN YOUR CLIENT’S PASSIONS. Build itineraries that speak to their interests and desires, including both exclusive experiences down to the smallest details of sleep schedules and diets.
TRAVEL AND VISIT MANY PROPERTIES. The best way to recommend the ideal luxury accommodations for clients is to experience them yourself and provide an accurate description of amenities.
BE OF SERVICE. Providing quality service to clients creates a trusting relationship that can continue for generations to come.
A TRAIN TRIP ON (ALMOST) EVERY CONTINENT
TIME IS OUR GREATEST LUXURY. DISCOVER THE CHARM OF SLOW-MOVING, ON-THE-GROUND TRANSPORT ACROSS EVERY CORNER OF THE GLOBE.
In a fast-paced world, traveling slowly feels counterintuitive. We want to get from point A to point B as quickly as possible. So why would our vacations be any different? Enter train travel, a mode of transportation from a bygone era that, while often overlooked, has never truly gone out of style.
The truth is, with a plethora of incredible multi-day expeditions across nearly every corner of the globe, train travel is one of the industry’s best-kept secrets. Add top-notch accommodations, culinary delights and unmatched views of the earth’s vast landscapes to the mix and it becomes wonderfully apparent that when you travel by rail, the adventure is in the journey itself.
WORDS / JENNA BUEGE
Africa
ROVOS RAIL SAFARIS
An expedition by rail across the Motherland captures the magic of an African Safari and puts it into motion. Grassy plains, lush rainforests, tropical deserts — the vast landscapes of this massive continent deserve to be savored. And what better way to adore these stunning views (and the creatures that inhabit them) comfortably and unobstructed than from atop Rovos Rail Safaris’ 32+ seat observation car, complete with an open-air balcony.
Dating back to 1989, Rovos Rail channels the spirit of a simpler time with its luxurious fleet of rebuilt diesel and electric vintage trains. With no radios or television sets on board, those who travel by Rovos Rail find entertainment in the finer things in life. Expertlycrafted meals are served promptly three times a day — breakfast from 7 a.m. through 10 a.m., lunch at 1 p.m., tea at 4:30 p.m. and formal dinners at 7:30 p.m. The selection is delightfully fresh, consisting of only the finest local ingredients and it’s highly recommended that travelers pair their dinners with any of the fantastic offerings from the railway’s curated list of fine South African wines.
As the world’s second-largest continent, there is so much to do and see in Africa. Luckily, Rovos Rail has plenty of routes that will help travelers cover as much ground as possible. Quick four-day voyages, nine to 10-day itineraries or epic 15-day adventures — there’s an African railway adventure fit for every getaway.
Asia
MAHARAJAS’ EXPRESS
Designed to recreate the (fabulous) journeys of eras past, the influence of Indian Royalty and British aristocracy guide the way for those who board India’s Maharajas’ Express. Previewing the luxurious splendor that awaits is the train’s richly colored maroon and gold exterior, a beautiful pallet that sets the tone for this far-flung adventure.
India is a vibrant and welcoming country and those riding the Maharajas’ Express will feel the love as they’re greeted with gifts, music and a flurry of namastes before boarding the platform. Inside the train, the fanfare continues with staff treating travelers to the royal experience through savory dishes, perfectly crafted cocktails and around-the-clock
butler service from the comfort of one’s private quarters — which, btw, are simultaneously lavish, yet cozy, with an en suite shower and toilet, live TV and a direct-dial telephone.
The Maharajas’ Express offers four fantastic adventures for prospective travelers to choose from. The three longer routes include Indian Splendour, The Heritage of India and Indian Panorama each of which lasts for a duration of six nights and seven days. And the shorter route is Treasures of India, a three-night, four-day experience. While all the routes have a slightly different itinerary, travelers can expect to see the region’s most notable attractions such as the Taj Mahal, Ranthambore National Park and Amber Fort on almost every journey.
Australia
THE GHAN
With nearly 85% of its population living along the coast, Australia’s rugged interior is a vast and colorful world less traveled. Red rocks and blue skies, the country’s scorched terrain is dotted with strange rock formations akin to a planet far, far away. Fearlessly traversing the Outback’s otherworldly center is The Ghan, a distinct passenger train that offers transcontinental adventures and interior getaways on the world’s smallest continent.
Each route frequented by The Ghan departs from either Darwin or Adelaide with Darwin being one of Australia’s northernmost cities and Adelaide one of its southernmost cities. Alternatively, travelers can also
opt for a route that ends in Alice Springs, a gorgeous town in Australia’s Northern Territory that is conveniently located halfway between the two coastal towns.
Inside, there are three service levels to choose from — Gold Service, Platinum Service and the Chairman’s Carriage. Gold Service is the most popular accommodation of the three with many finding a Gold Service Twin or Single Cabin to have all the essentials that they need for the multi-day adventure. Additionally, every guest on The Ghan can enjoy all-inclusive dining at the Queen Adelaide Restaurant, bottomless Australian wines, beers, spirits and non-alcoholic beverages and all-inclusive off-train excursions and short stops.
PHOTOS
Europe
THE PRESIDENTIAL TRAIN
A place where history and culinary greatness collide, the Presidential Train is the self-proclaimed crown jewel of Portugal’s railway system.
A lofty, yet fitting title, the famed locomotive has transported many important people — such as the court of King D. Luis I, Queen Elizabeth II, Pope Paul VI, Portuguese Heads of State and more — since its construction in 1890. Such noble expeditions were par for the course until the 1970s when the Presidential Train was withdrawn from circulation and left to sit vacantly for many years. That was until now-Owner Gonçalo Castel-Branco spotted it at the National Railway Museum and a dream was born.
Traveling from São Bento station to Portugal’s Vesúvio Winery, the Presidential offers day-long gourmet excursions through the region’s visually stunning Douro Valley. And be sure to come hungry because great food is the Presidential’s specialty. Each trip features a four-course menu crafted by a renowned chef aided by local professionals who pour their hearts into creating top-of-the-line gourmet dishes paired alongside exclusive wines from the Douro region.
Halfway through the nine-hour experience, travelers will make a pitstop at the Vesúvio Winery where they can tour the estate and sample plenty of fresh vino. On the return journey, live entertainment takes center stage as coffee, tea and booze flow freely.
PHOTOS COURTESY OF THE PRESIDENTIAL TRAIN
North America
ROCKY MOUNTAINEER
With unique glass-dome coaches and oversized train windows, Rocky Mountaineer’s four rail routes — First Passage to the West, Journey Through the Clouds, Rainforest to Gold Rush and Rockies to the Red Rocks — give travelers the chance to fully immerse themselves in the ever-changing landscapes of the U.S. and Canada.
Onboard, the atmosphere is friendly and sociable with delicious cuisine, knowledgeable guides and attentive service. “The onboard menus feature dishes that showcase the ingredients and flavors of each region, accompanied by a selection of local wines and beers, along with premium spirits,” says Dallas Carlson, communications coordinator for Rocky Mountaineer. “Our team of onboard hosts offer award-winning
service and rich, historic storytelling of the rail line, geological marvels, communities and Indigenous peoples along the routes.”
As an all daylight train, guests see the sights by day and spend their nights in pre-vetted hotels thus eliminating the sometimes-challenging experience of getting cozy in your seat or stashing away in a sleeper car. This is undoubtedly good news as the views are something you won’t want to miss. “I grew up in Western Canada, I love seeing other people experience the beauty of this part of the world. But I was recently able to experience our newest route, Rockies to the Red Rocks, in the American Southwest, and I was blown away by the scenery there. The red rock canyons the train travels through make you feel like you’re on a different planet,” says Carlson.
South America
THE ANDEAN EXPLORER — A BELMOND TRAIN
“Traveling onboard a train is an incredible adventure. A journey with soul, a journey which evokes a genuine sense of nostalgia,” says Anastasia (Aya) Aroukatos, brand public relations coordinator for Belmond. “This way of traveling slowly allows you to immediately connect with nature and immerse yourself in a destination. It takes our guests back to the golden years of travel when train travel was the only way to travel long distances in absolute comfort and luxury.”
And comfort and luxury are exactly what travelers can expect when they opt to tour South America onboard Belmond’s Andean Explorer. “The Andean Explorer is the only luxury sleeper train in
the entire region that crosses three high Andean regions from Cusco to Arequipa, passing through Puno, where Lake Titicaca, the highest navigable lake in the world, is located,” says Aroukatos. “Onboard the train, you can enjoy comfortable suites, unique gastronomic experiences designed by our chef, delicious cocktails, live music and even a spa on wheels with three care rooms.”
Offboard, Belmond helps travelers experience the magic of Peru through curated experiences. Travelers can discover the wonders of Machu Picchu, marvel at the Sacred Valley, embark on an Art, Cooking and Opera Tour and more. It’s all possible on this multiday adventure.
PHOTOS © BELMOND
THE LUXURY GUESTS DESERVE
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Riviera Maya, Mexico
Grand Palladium Colonial Resort & Spa
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Montego Bay, Jamaica
Grand Palladium Jamaica Resort & Spa
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Punta Cana, Dominican Republic
Grand Palladium Punta Cana Resort & Spa
Grand Palladium Palace Resort, Spa & Casino
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TRS Turquesa Hotel
Cap Cana, Dominican Republic
TRS Cap Cana Hotel
MINDFUL TRAVEL MEETS LUXURY
LUXURY DOESN’T HAVE TO FALL TO THE WAYSIDE WHEN CONSIDERING ECO-FRIENDLY EXPERIENCES AND ACCOMMODATIONS.
WORDS / SARAH TRELEAVEN
Leisure travel is top of mind for many after the prolonged hiatus caused by the pandemic. As we cautiously cast off the restrictions of the last few years, many travelers are ready to indulge, albeit in a more mindful way. With so many options now on the table, it can be overwhelming to mine through the choices in search of an experience. These eight sustainable high-end hotels and once-in-a-lifetime experiences will give your clients a chance to reacquaint themselves with the wonders of the world, while also embracing more thoughtful forms of travel.
The Gotthard Panorama Express is one of the most panoramic routes in Switzerland, taking you by train along historic sites and by boat across Lake Lucerne.
Learn About Indigenous Communities in Australia
Indigenous travel is an important and growing segment of the market, and Australia is actively promoting these types of experiences to visitors who want to learn more about First Nations culture and history. Many of these experiences take place far from Australia’s bustling, diverse cities, making them an excellent way to unwind and commune with nature.
Intrepid Travel offers small-group tours oriented around Indigenous experiences. One notable offering is the Premium Red Centre itinerary, a six-day journey through
the outback. The trek includes eating local bush foods sourced from native ingredients, visiting the sacred sites of majestic red-rock Uluru and iconic King’s Canyon and staying in premium accommodations that feature Indigenous artwork.
“Our First Nations experiences give visitors an amazing opportunity to learn about cultural traditions that have been passed down through the generations for thousands of years,” says Matt Berna, Intrepid Travel’s managing director, North America.
Travel through the outback and learn about cultural traditions with Intrepid Travel.
Ride the Rails in Switzerland
Switzerland’s spectacular natural landscape lends itself perfectly to rail travel — and the country has invested heavily in sustainable transportation. With one of the densest, best-connected rail networks in the world, riders can easily connect to the country’s various offerings including rural and urban areas, charming small villages, dense cityscapes and snow-capped mountains. And in many places, the trains are also hydraulic-powered and offer energy-efficient regenerative braking.
A new trip-building website, Grand Tour of Switzerland, emphasizes the diversity of experiences available and can help with itinerary planning. This experience is perfect for travelers who want to slow down while viewing hilltop chalets and pristine lakes from a comfortable window seat. Those who upgrade to first class enjoy a more comfortable experience, including access to in-seat food and beverage service and optional quiet zones.
Sail in Antarctica with the Smithsonian Institute
Luxury, small-ship expedition leader PONANT has long partnered with the Smithsonian Institute to curate itineraries that emphasize an appreciation for natural landscapes and wildlife preservation. The 11-day Antarctica: The White Continent journey takes travelers into the heart of the Antarctic peninsula, starting with an often-exhilarating crossing of the Drake Passage. After that, activities take place via small-group Zodiac outings, with up-close views of penguins, seals and whales that flourish in this environment.
In addition to PONANT’s team of naturalists, Smithsonian experts — including an astrophysicist and geologist — will help guests explore and appreciate everything this unique part of the world has to offer, including volcanic beaches, towering icebergs and essential research stations. Onboard, guests enjoy luxurious staterooms, delicious French cuisine and elegantly appointed common areas perfect for sipping a pre-dinner glass of Champagne while reflecting on that day’s education.
Discover towering icebergs and get up-close views of wildlife on a PONANT cruise.
Eat Local in California
The newly-opened Stanly Ranch in Napa Valley, part of the Auberge Resorts Collection, is situated on 700 private acres — part of the historic Stanly Ranch Winery estate. Here, the focus is intensely local, and the cuisine highlights the best of California’s sun-kissed produce. In addition to specialty programming like weeklong detoxes, guests can wander into the fields to pick their own fresh ingredients for farm-tofork dinners.
A day trip may include a scenic drive to Hog Island to meet the local oyster farmers, collect and shuck, and then enjoy the harvest during an open-fire cooking class. For those who don’t want to forage, The Grange, one of Stanly Ranch’s four dining venues, sits in the chef’s garden, where diners are surrounded by the fresh herbs and vegetables that end up on their plates. The resort features 78 suites, all with outdoor terraces and fire pits, which serve as the perfect place to rest up for the next meal while taking in the beauty of the vineyards and the nearby Mayacamas Mountains.
Indulge in farm-to-fork fare at Stanly Ranch.
Unwind at a Sustainable Spa in India
The award-winning Ananda in the Himalayas is a destination spa that typically grabs headlines for its Ayurvedic health and wellness programming, and its enviably beautiful forest location in the foothills of northern India. But the palace-like resort is increasingly winning fans for its commitment to sustainable, environmental practices that inform almost every aspect of Ananda’s operations. From a zero wastewater and food waste policy to reusable glass bottles and drip irrigation, Ananda strives to consume responsibly and to create reuse and recycling circuits.
Most of the produce used at the spa is sustainably produced, and Ananda even grows some of its own Ayurvedic herbs and spices used in both the culinary offerings and the specialized treatments. Ananda also contributes to the nearby village of Narendra Nagar, providing financial support for schools and orphanages, and offering subsidized training opportunities. This spa destination, with an extensive list of healing therapies, is a tranquil place to unwind — and even more so when you feel like your vacation contributes to a greater good.
Grumeti Serengeti River Lodge.
Coral and reef preservation have been a long-standing urgent concern for coastal nations. At the luxurious Fairmont Maldives Sirru Fen Fushi, they’ve decided to affect positive change in their own backyard, the Shaviyani Atoll.
The resort’s Coralarium is a collection of sculptures that serve as an artificial reef creating an essential habitat for marine life. The sculptures were specifically designed to attract fish and crustaceans, with dark nooks that provide an attractive hiding place for various creatures as well as textured ceramic that encourages coral larvae to attach and thrive. Years after installation, the Coralarium is now home to corals, sponges and schooling fish. Nicknamed the “secret water island,” the resort’s 600-hectare blue lagoon is lined with white-sand beaches, tall palms, luxurious overwater bungalows and picturesque villas surrounded by lush mangroves.
Take an Ecological Safari in Tanzania
The best safari travel strikes a fine balance between the needs of visitors and the demands of the natural environment — and that’s precisely the mandate of &Beyond Grumeti Serengeti River Lodge in Tanzania’s Western Corridor. The destination has recently undergone a massive rebuild and is planning to reopen to guests in June 2022. The footprint of the classic tented camp has been redesigned to minimally impact the wild background, with structures that maximize natural light, including a rim-flow pool that overlooks swimming hippos, plus a platform that opens to a tributary of the grand Grumeti River.
Niall Anderson, &Beyond chief operating officer Africa lodges, says the revamp has allowed them to “bring guests even closer to these riverside views, connecting them to nature while ensuring a sense of understated luxury.” Large suites include deep soaking baths, outdoor showers and plunge pools on private decks — the perfect place to keep eyes peeled for wandering herds of elephants and wildebeests in this quiet corner of the Serengeti.
Check out the Coralarium, home to corals, sponges and fish, at the Fair-
mont Maldives Sirru Fen Fushi (left)
Stay at “Climate Positive” Hotels in Peru
The ultra-luxury Inkaterra hotel chain is wellknown for its atmospheric, stylish properties that evoke a sense of place — the opposite of a cookie-cutter experience. And now the chain has another distinction: The United Nations has acknowledged Inkaterra as the world’s first climate-positive hotel group, meaning they make substantial efforts to minimize their environmental footprint while also offsetting their impacts through various programs.
For almost five decades, Inkaterra has been a leader in sustainable development and ecotourism in Peru, working to cut global tourism emissions. That level of consciousness is on display across their properties, each one more special than the last.
• Reserva Amazonica in Puerto Maldonado has screened wooden cabanas that highlight the sights and sounds of the rainforest.
• La Casona is a 16th-century manor house in the heart of Cusco.
• Machu Picchu Pueblo Hotel resembles a small village terraced up a hillside and complete with small, whitewashed casitas.
Each offers luxurious amenities while working to make a positive impact in the region.
Right, Left photos: La Casona in Cusco
Machu Picchu Pueblo Hotel
Reserva Amazonica in Puerto Maldonado
JOSHUA SMITH, TRAVEL ADVISOR, GLOBAL CITIZEN JOURNEYS
IN HIGH DEMAND: TRAVEL ADVISORS
YOUNGER GENERATIONS ARE TAPPING INTO THE EXPERTISE OF TRAVEL ADVISORS. HERE’S HOW TO GET IN ON THE ACTION.
WORDS / ROSSILYNNE SKENA CULGAN
As a Travel Advisor, Joshua Smith knows what it’s like to help travelers maneuver through difficult situations, from pandemic restrictions to natural disasters and medical emergencies.
Those quick-thinking, problem-solving skills are coming in handy more often as travel professionals navigate turbulent times. Smith says his company, Global Citizen Journeys, has never been busier, both with clients seeking help with logistics as well as millennials craving unique adventures. His experiences are a microcosm of the trends emerging in the travel marketplace right now.
RICHIE KARABURUN, CLINICAL ASSISTANT PROFESSOR AT NEW YORK UNIVERSITY’S SCHOOL OF PROFESSIONAL STUDIES
JONATHAN M. TISCH CENTER OF HOSPITALITY
TURNING TO THE PROS IN TURBULENT TIMES
In this era of uncertainty, travelers are looking for stability. That’s likely one of the reasons why travel advisor and travel management company bookings are projected to account for 32% of all air bookings by 2024, according to the US Travel Market Report. In addition, 44% of travelers say they’re more likely to use a travel advisor after the pandemic, a study by the American Society of Travel Advisors (ASTA) found.
Google search trends offer a glimpse into travelers’ top worries. After Russia invaded Ukraine, searches spiked for questions like “Is it safe to travel?” and “Should I travel to
Europe?” Earlier in the pandemic, Google searches for “travel restrictions” skyrocketed.
“The number one thing is security,” says Recep “Richie” Karaburun, a clinical assistant professor at New York University’s School of Professional Studies Jonathan M. Tisch Center of Hospitality. “They actually want to book the trip and they want to feel secure doing it.”
Before the pandemic, there was discussion about whether the travel advisory profession was fading away, but that conversation has completely changed, says Karaburun, a leading expert with two decades of experience in the travel industry. “People want to trust someone,” he explains. “They want someone who knows
the trends. The travel advisors are the experts and advocates for customers.”
In addition to providing a sense of stability, travel advisors build relationships with their customers. That personalized, custom travel experience is where Smith’s Global Citizen Journeys excels.
“The value of relationships is the biggest reason why travelers should use travel advisors,” Smith says. For example, Smith recently worked with clients who were interested in visiting Thailand, but he knew the requirements for entry were complicated, so he steered them to Colombia instead. Smith created a tailored Colombia trip based on their interests, and they raved about the unique experiences he curated.
TRAVEL SEARCH TERMS OVER TIME
Since Russia officially invaded Ukraine, there has been a spike of search interest in “IS IT SAFE TO TRAVEL?”
LOCATING LUXURY AND LEISURE
SOURCE: GOOGLE TRENDS
And a spike of search interest in “SHOULD I TRAVEL TO EUROPE?”
SOURCE: GOOGLE TRENDS
TRAVEL RESTRICTIONS have been top of mind for travelers since March of 2020, something that many millennials and Gen Z consumers had never experienced before. Google Trends data shows the search interest in “Travel Restrictions” over the past 5 years.
Relying on the expertise of a travel professional is, in itself, a form of luxury. Rather than scrolling through pages upon pages of online reviews to find the best hotel, Smith says he and his colleagues can recommend not just the best hotel in a particular city but the best room in that hotel. By drawing on their own experience as seasoned travelers, he adds, travel advisors can offer restaurant recommendations, suggest specific menu items and even share the best time of day to visit certain attractions.
That insider experience matters. More than half of travelers who have never used a travel advisor are more likely to use one if it means they have access to the travel advisor’s special relationships and insider access, the ASTA study discovered.
Luxury clients tend to have high expectations, Karaburun says, and travel advisors are wise to understand that. For instance, he says, a luxury traveler who doesn’t like their room is likely to call their travel agent to deal with it, rather than calling the front desk themself, because they trust the agent’s work.
Millennials, in particular, are eager to outsource the planning and benefit from VIP treatment, the New York Times reported. And 35% of millennials prefer upscale and luxury hotels and resorts, a Resonance report found.
SOURCE: GOOGLE TRENDS
But those millennial clients see luxury differently than past generations, the experts say. While older clients may want more deluxe accommodations, millennials are instead putting that money toward experiences, such as a helicopter ride or a cooking class, Smith
explains. To millennials, luxury is about access and diving into different cultures.
Indeed, Karaburun says, for this generation in their mid-twenties to early-forties, experiences and Instagrammable moments matter.
Generally speaking, he notes, millennials care less about the hotel room and more about the public spaces of the hotel and its surroundings. Karaburun describes this generation as ‘prosumers’ meaning they’re
not just consumers of information, but they also produce user-generated content. They’re sophisticated consumers because they’re constantly online reading reviews, researching destinations and talking to their friends about their experiences.
MARKETING TO MILLENNIALS AND GENERATING GEN Z BUSINESS
The first step in marketing to millennials and
Gen Z, Karaburun says, is using technology such as programs like chatbots for 24/7 availability and virtual reality (VR) during trip planning. Adapting to this technology will build loyalty with millennial customers, he says, because it indicates that the advisor is not only trustworthy and available but also up to date on trends.
“My advice is to use technology,” he says. “These are digital natives. The phone is, for
them, part of their body.”
The classic word-of-mouth referral still matters, too, it just might be more accurately called “word-of-Instagram-message.” Smith, for example, sees his younger clientele posting about their trip on social media, which creates a buzz. Then their friends ask how they can do something similar, and they turn into a referral.
In addition to running his own agency, Smith co-founded Millennials in Travel, a career development and networking organization for young, passionate travel industry professionals. The group started nearly a decade ago and has grown to 3,200 members worldwide. The group helped highlight for the industry that millennials travel differently and need to be marketed to differently. Ever on the cutting edge, Millennials in Travel is starting to focus on Gen Z as well.
The global group wants its members to understand that fellow travel advisors are not competitors; they’re colleagues. Smith delights in being able to call a colleague to ask about destinations he’s not as familiar with, and he’s glad to offer his expertise to others as well.
That broad intel is especially useful when young travelers don’t have a specific destination in mind. When beginning to plan their last trip, only half of Gen Z travelers already had a specific destination in mind, whereas among Gen X and older travelers, 57 to 92% already knew where they were headed, according to Phocuswright research. That means travel advisors can play a major role in molding consumer preferences.
Travel agent/travel management company bookings are projected to climb back to 32% of all air bookings by 2024, though that number is still shy of the 37% that the channel accounted for in 2018.
In addition, 44% of travelers say they’re more likely to use a travel advisor after the pandemic.
37%
2018 TRAVEL COMPANY AIR BOOKINGS
32%
2024 TRAVEL COMPANY AIR BOOKINGS
44% LIKELY TO USE A TRAVEL ADVISOR POST-PANDEMIC
When beginning to plan their last trip, only half of Gen Z travelers already had a specific destination in mind, whereas among Gen X and older travelers, 57-92% already knew where they were headed.
HALF OF GEN Z
57 - 92% GEN X AND OLDER
BEYONDFIRSTCLASS: PRIVATE JET TRAVEL
FEW THINGS ARE MORE LUXURIOUS THAN TRAVELING BY PRIVATE JET. HERE’S WHAT YOU NEED TO KNOW TO HELP YOUR CLIENTS TAKE OFF IN STYLE.
WORDS / ELISA PARHAD
Travel by private jet is a dream for many, but in recent years, it’s become more of a practical reality for those who can afford it. The ability to bypass a packed airport terminal and breeze up to your plane 15 minutes before takeoff is a major perk. A cabin free of strangers and a crew ready to cater to your specific needs is even more appealing. For advisors who haven’t yet broken into this market, it can be tricky to navigate — but it’s a challenge worth taking on if you cater to luxury clients who may be ready to take their next trip to new heights.
THE MARKET IS TAKING OFF
Michael Holtz has always had a thing for aviation. He started his full-service travel company, SmartFlyer, in 1990, but in 2020 things were just heating up. “Private jet travel has always been a part of our offering,” he says, “but we saw a particular explosion in demand in 2020 with clients increased desire for frictionless journeys with safety at the forefront.”
Changing market forces have also meant an uptick in calls for private jet broker Kevin Diemar, CEO and president of Unity Jets. “We work with some high-end travel agents, especially in the last few years when we were dealing with the pandemic,” he says, “many had clients who were first-time fliers and now they are doing a lot more private travel.”
Time will tell, but for now the surge seems to be more than a momentary shift. Thanks to
MICHAEL HOLTZ, SMARTFLYER
KEVIN DIEMAR, UNITY JETS
reduced service on commercial airlines and an increase in wealth for some groups, jet travel may be on a long-term escalating trajectory.
The increasing demand for private flight isn’t surprising, especially in the context of safety. But even as the dangers of COVID infection wanes, the convenience and exclusivity offered by private flight is incomparable. For those who can afford it, the ability to board a jet just 15 minutes before takeoff — without having to take off your shoes and pull out your electronics in a long security line — makes jet travel a no-brainer. For busy CEOs, it can be a necessity. These growing segments of the market bear watching and understanding. With a little time and effort, astute advisors can expand their services to high-end clients, and perhaps attract new jetsetters in need of other services along the way.
HOW ADVISORS CAN GET IN ON THE ACTION
Currently, private jet travel is not a typical service provided by travel advisors. Like other luxury travel advisors, Joey Levy at EMBARK Beyond started offering private flight bookings out of necessity during the pandemic. His assessment? “Most travel agents tend to shy away from it because it is a small, extremely competitive market and it has relatively small margins.”
A primary barrier to entry is the fact that commission-based sales are rarely offered for private flights, making monetization an element that advisors must sort out on their own. And, while jet travel offers convenience and exclusivity for travelers, it can be a
headache for advisors. One operator website, evoJets, calls the private jet charter industry “unregulated, disjointed and not always user-friendly.”
Doug Gollan, who runs the online private aviation buyer’s guide, Private Jet Card Comparisons, underscores the complexity of an evolving industry that offers no easy entry. “The one thing that a travel agent who’s considering trying to book private aviation needs to understand is that there’s a whole set of skills that go into booking private jet charters. It’s not as simple as some of the stories you read. There are no apps where you can book easily or digitally, and then there’s a lot going on
at the back end of things that can go wrong. There is a lot that agents often don’t understand about how charters work.” His website offers a helpful overview in the FAQ section.
BEHIND THE SCENES OF LUXURY AIR TRAVEL
In a nutshell, private jet travel happens a few different ways. Unless a passenger owns their own aircraft (or a fractional share), they can buy hours on a jet card or buy an on-demand flight. Given that the need for assistance is not applicable with both ownership and jet cards, on-demand charter flights are the most probable situation where travel advisors will be involved. These types of flights are booked on a flight-by-flight basis. They can be booked through a broker — with access to a wide range of options, much like a travel advisor for flight — or directly with an operator. Unless a company offers a specific route needed, the latter option can be more
DOUG GOLLAN, PRIVATE JET CARD COMPARISONS
JOEY LEVY, EMBARK BEYOND
LEVI STOCKTON, ADVANCED AIR
restrictive and possibly more costly.
Thanks to fluctuations in supply and demand, the cost for private jet travel varies widely. Differences of tens of thousands of dollars, or more, is often the norm when quoting a flight. Levi Stockton, founder and president of the Los Angeles-based airline, Advanced Air, knows these huge fluctuations well. His fleet of 25 jets flew 14,000 hours last year, servicing 13 regions within the Southwest. “If you ask for a quote from LA to Sun Valley,” he explains, “one of my airplanes will be $13,000 and another will be $80,000. So, it depends on the equipment you’re taking. You can rent a compact car, or you can go and rent a Ferrari.” The next factor is the availability of planes. Other pricing variables include the level of insurance limits, third party safety audits and the use of a qualified crew.
Gollan notes, “For private jet travel, the devil is in the details.” These details are the primary reason that focusing on price alone when shopping for on-demand charters is not a good practice. Diemar, a broker with 12 years of experience, says, “When everything goes smooth on a private jet trip, everyone
kind of looks the same except for price. It’s when issues happen that the difference is made clear.”
Extra costs might include the service of a flight attendant, the de-icing of a plane or an upgrade from the basic snack service. Diligent buyers avoid unnecessary mistakes when the cancellation period is fully understood in the contract, they book with a reliable operator and the ins and outs of smaller airports are taken into account. In short, low-risk flights call for a knowledgeable partner — either a broker or an operator that you trust.
SEEK PARTNERS TO MAXIMIZE SUCCESS
Legacy Aviation Group is a rare operator in the industry in that it offers an affiliate program for advisors. CEO Dennis Amodio says, “When COVID hit we decided to open up our platform for more of our friends, counterparts and partners in the industry so they could generate enough revenue to keep their doors open.” Advisors can earn between 50 to 70% of the gross margin on flights booked with the platform. Other private jet
operators, including Magellan Jets, Airshare, JSX, Wheels Up and FlyExclusive, offer a range of flight options for clients, but may not offer a way for travel advisors to monetize bookings.
Just as you would hire a lawyer if you had a lawsuit or a realtor if you want to purchase real estate, many advisors seek out a private jet broker when booking private jet travel. These professionals know the business, understand which aircraft to trust, have a network of operators at their disposal and know how to leverage the best deals while protecting the interests of you and your clients.
“The world of private jets is very complex,” says Diemar. “Unlike a commercial airliner, you have no control over the canceled planes, mechanical issues and the like. But there are a lot of things a good broker can be in front of. And red flags that can go up and they can say, hey, there’s going to be weather at Tetherow we advise you to use a different airport.”
Diemar works with advisors and is willing to split costs or work out a deal that benefits both parties, but every broker is different. However, one element is clear: even the most seasoned advisor relies on brokers as a source of expertise and education. Holtz fits squarely into this category. He says, “SmartFlyer works with a handful of vetted brokers who are never more than a text away to look after every detail of a client’s booking; we have a direct line to the best in the business and we transfer that value to the client.”
And, some clients may choose to go directly to a broker themselves. To mitigate the time and energy it may take to provide premium service to clients, Levy adds, “In the end, a referral to a broker you can trust may be the best path to take.”
DENNIS AMODIO, LEGACY AVIATION GROUP
Royalty in Reality
THE
SOVEREIGN
TRADITION OF ROYAL JUBILEES MAY INSPIRE TRAVELERS TO LIVE LIKE NOBLES (EVEN IF FOR ONLY A FEW DAYS) WHEN VISITING ONE OF THESE REAL-LIFE CASTLES.
WORDS / JENNA BUEGE
February 2022 marked a milestone achievement for Queen Elizabeth when Her Majesty became the first British monarch to celebrate a Platinum Jubilee. To recognize this momentous occasion, the royal household is honoring the queen’s 70 years of service with year-long festivities.
A BRIEF HISTORY OF ROYAL JUBILEES
Royal Jubilees are a celebration of significant periods in a monarch’s reign and the national life. They are traditionally recognized every 25 years and few British monarchs have surpassed a reign of 50 years, making Queen Elizabeth’s seven-decade rule a particularly impressive achievement.
The royal household describes the importance of Royal Jubilees as such, “The queen’s reign has been punctuated by an unprecedented series of milestones. Her Majesty’s jubilees and birthdays have provided cause for celebration and reflection throughout the remarkable years since her accession. Such events help reinforce the sovereign’s role
ASHFORD CASTLE
as a focus for national identity and unity as people across the Commonwealth come together to mark an important occasion for their head of state.”
THE PLATINUM JUBILEE
While the regal festivities are ongoing, some of the most epic events of the year took place over the queen’s Platinum Jubilee Central Weekend, a four-day U.K. bank holiday that took place this June. The event kicked off with the queen’s birthday parade where over 1,400 soldiers, 200 horses, 400 musicians and members of the royal family were guided by Platinum Jubilee beacons as they marched from Buckingham Palace to Horse Guard’s Parade. Over the following days, further celebrations included a royal attendance at the Derby at Epson Downs, a Platinum Party at the Palace hosted by BBC and The Big Jubilee Lunch.
This year, many Brits see the Platinum Jubilee as a much-needed opportunity to embrace joy and reconnect with their community in addition to honoring their beloved queen. The queen put it best saying, “I hope this Jubilee will bring together families and friends, neighbors and communities — after some difficult times for so many of us — in order to enjoy the celebrations and to reflect on the positive developments in our day-to-day lives that have so happily coincided with my reign.”
PLAN A ROYAL GETAWAY
The jovial spirit and the lavish nature of the queen’s Platinum Jubilee are sure to inspire travel to majestic locales. While you may not be able to offer your clients the keys to Buckingham Palace, what if we told you that they could live like royalty — at least for a night? Fit for a fairy tale, these three historic properties are nothing short of magical.
ASHFORD CASTLE, IRELAND
Dating back to 1228, Ashford Castle has acted as home to many notable residents. First, was the powerful Anglo-Norman de Burgo dynasty, then the Governor of Connacht Sir Richard Bingham, and later, in the 17th century, Dominick Browne, the Mayor of Galway. However, perhaps the most recognizable occupant was Sir Benjamin Lee Guinness, beer baron extraordinaire, whose family owned the property from 1852 until the early 1930s.
JACK HARDY ROBERT
In modern times, Ashford Castle is owned by Red Carnation Hotel Group and acts as a historic setting for 5-star accommodations and unique experiences. And when we say unique, we mean it — where else can guests channel their inner outdoorsman with classic pastimes such as horseback riding, falconry, shooting and more? As for dining, six elaborately decorated restaurants and three moody bars — all of which are overseen by the Castle’s Executive Chef, Philippe Farineau — are sure to delight with fresh ingredients, signature dishes and mouth-watering desserts.
Fancy a nightcap or an afternoon lift? The Billiards Room is the perfect place to sip a stiff drink and sink into the comfiest of worn leather chairs. Step outside onto the adjoining Cigar Terrace for sweeping views of the River Cong and a long, and exclusive, list of smokes. For a daytime buzz, visit the Drawing Room,
an ornately decorated space serving a wide selection of specialty teas, pastries and bites. As for accommodations, Ashford Castle has 83 rooms and several stunning suites designed to represent ‘traditional elegance and finesse.” The castle is a cozy mix of modern luxuries and features original to the estate. Guests will enjoy unique works of art, carefully curated antique furnishings and fabrics, dramatic lighting, organic toiletries and the finest Egyptian Cotton bedding. However, those who really want to get away from it all might consider a stay at the Hideaway Cottage, a former boathouse turned romantic retreat nestled along the shores of Lough Corrib. Outside, guests can wander the private gardens and soak up lakefront views. Inside, await a complimentary welcome basket and a fully stocked bar amongst bespoke furnishings and handcrafted details.
ELLENBOROUGH PARK, ENGLAND
Ellenborough Park is an elegant 15th-century mansion that has played host to many well-decorated tenants — including King George III — throughout the years. As one can imagine, with over 500 years of history, this countryside manor has lived many lives — first, as a residence, then as a school, and now, a high-end hotel.
Today, the homestead’s exterior exudes historic charm, but the interior boasts all the modern luxuries that travelers expect of the world’s most glamorous hotels thanks to a series of renovations in the early 2000s. The result is a simply enchanting mix of old and new as leaded stained-glass windows overlook antique furnishings amongst chic art pieces and modern conveniences.
In addition to 5-star accommodations, Ellenborough Park is also well known for its Indian-inspired spa and its culinary
ELLENBOROUGH PARK
excellence. Simply named The Spa at Ellenborough Park, each tension-melting treatment here is performed using a curated selection of indulgent products to suit each guests’ unique needs. Plus, the staff makes it easy to enhance the wellness experience with complimentary access to all indoor spa facilities including a Jacuzzi, sauna, steam room and more to help guests truly unwind.
Dining at Ellenborough Park is as immersive as it is delicious as decadent dishes featuring freshly plucked produce and fabulous flavors are served at the manor’s two onsite eateries: Restaurant, a 15th-century eatery, and the Horse Box Brasserie. During the summer, guests can indulge in a craft cocktail on the South Lawn where they can enjoy panoramic views of neighboring Cheltenham Racecourse and Cleeve Hill from inside a one-of-a-kind dining carriage beneath intimate festoon lighting.
CASTEL MONASTERO, ITALY
Nestled in the tranquil countryside of Chianti vineyards, it might come as a surprise that the elegant Castel Monastero has endured a dark history. Dating back to Medieval times, this rustic stone fortress was the apple of everyone’s eye throughout the 12th and 14th centuries. For many years, it acted as home to the Berardenghi family and later the Commune of Siena before it was unsuccessfully sieged by the Florentines in 1208. Shortly thereafter, the Castle was conquered by Guido di Montfort in 1270. But the estate wasn’t done swapping hands yet, it was later purchased by the noble Sienese Chigi Saracini family who transformed the property into an opulent hunting lodge.
Today, Castel Monastero’s nearly 10 centuries of history are showcased amongst 74 rustic chic-style rooms and suites, two gourmet restaurants, a stunning restored Medieval
village and monastery and of course, a fully stocked wine cellar that holds the best Chianti and Tuscan wines.
The rooms at Castel Monastero are furnished in a Tuscan country style, giving off cozy farmhouse vibes in the best possible way. Creams, browns and greys dot the color palette with colorful houseplants adding a touch of greenery to the warm atmosphere. Accommodations are available in three tiers: The Superior Room, The Deluxe Room and The Prestige Room. Whichever one is booked, a fantastic view is guaranteed, whether it be the beauty of the Italian countryside or the charming Piazza di Castel Monastero just outside the window. For a more spacious stay, consider one of the Castel’s equally stunning suites or Villa Lavanda, a 17th century 3-bedroom dwelling with terracotta tiled floors, exposed wooden beams and access to a patio surrounded by lush gardens.
CASTEL MONASTERO
VACATION RENTALS — WITH A COMMISSION
A HOME AWAY FROM HOME IS JUST WHAT SOME CLIENTS NEED. AND NOW, SOME RENTAL SITES ARE COMPENSATING ADVISORS AND PROVIDING ADDITIONAL SERVICES.
WORDS / ELISA PARHAD
If there’s anything we’ve learned about travel preferences amid the pandemic, one thing is certain: Vacation rentals offer experiences that hotels and resorts can’t, and travelers want in. After all, the perks of staying in a home while on vacation are big, especially for families with young children and multigenerational groups. Well-equipped homes offer more space, more privacy and more amenities, which equates to more value and an elevated experience. According to a recent Skift survey of vacation rental users commissioned by Vacasa, 52% of respondents said they plan to stay in a vacation rental more often in the post-pandemic world.
A GROWING DEMAND
Brooke Kind of Los Angeles is one such traveler who would say the same. In October, she booked a home in Palm Springs for a family getaway with her husband, kids and parents.
“We rented a large mid-century house right in town. We were able to cook together, hang out by a big fire pit in the backyard and play around in the pool in our own private oasis. I can’t imagine having the same kind of quality time together at a hotel.”
John Banczak, senior vice president of innovation at Vacasa, believes this is just the beginning of a persistent surge. “The continued demand we are seeing for vacation rentals is staggering, and we don’t see this changing anytime soon,” he said. “We are confident that vacation rentals will increasingly become the preferred choice for travelers seeking a better way to experience their destination.”
Brooke Kind
NOT ALL BOOKING SITES ARE CREATED EQUAL
One of the oldest online platforms for vacation rentals is Vrbo, known as Vacation Rentals By Owner when it was founded in 1995. In 2007, the founders of Airbnb offered up their own loft to travelers as a way to help pay their San Francisco rent. A decade and a half and a global pandemic later, the
company is worth 113 billion dollars, and homeowners across the world now offer travelers a place to feel at home while abroad.
This travel success story has largely bypassed travel advisors. Many sites, including Airbnb, were created to set up reservations directly between the host and hosted. But, if advisors cannot book for their clients, they also cannot receive commissions — a mainstay of an advisor’s salary.
However, not all vacation rental booking sites have shut the door on the travel trade, and some advisors are cashing in on the vacation rental boom while expanding the choices and experiences they offer to clients.
Stephen Scott, a luxury travel advisor with Protravel International, has booked stays on onefinestay, the Odyssey Travel App, Vrbo and Airbnb for his clients. Scott appreciates the ability to elevate his clients’ expectation of what luxury is, as well as increase the value of their stays. “As advisors, we know what our clients book consistently, and it can be hard to shake them from their pattern,” he says. “Sometimes a vacation rental gives them a fresh perspective on what is available to them, and it opens the door for a true villa experience.”
Airbnb and Vrbo do not offer commissions to advisors (although Vrbo did at one time), so Scott monetized those bookings through client service fees. While this may be one way to move ahead in the future, onefinestay, as well as Vacasa, have programs for travel advisors that make it easy to find that perfect home for a range of clients — and get paid for it. To further support travel agencies, both companies also offer in-house support for travelers and maintain a range of high-quality properties to ensure homes are reliably clean and comfortable.
VACASA
Vacasa focuses on whole home rentals with access to an entire property, allowing travelers to fully immerse themselves during their stay. With more than 35,000 vacation rentals in over 400 top vacation destinations across North America, Costa Rica and Belize, the company aims to be a one-stop shop for travel advisors. Leah Musacchio, Vacasa’s director of group & tour sales, explains, “Two things that set Vacasa apart — aside from our inventory — are our market presence and our end-to-end management. As part of our full-service management, travel advisors can
Stephen Scott
rest easy knowing that Vacasa has local teams in every market we operate to handle housekeeping and provide 24/7 guest support.”
The company also takes pride in their high standards and launched their Premium Clean program in early 2020.
Vacasa aims to make onboarding as efficient as possible. Advisors can start making commissionable bookings by filling out an online questionnaire to get registered in the system. With a dedicated tour and travel department, direct contacts are available to help book reservations and manage the commission payout process. Musacchio says, “The vacation rental industry has embraced working with the travel advisor community and there’s a big opportunity for agents to capitalize on right now.”
Homes are searchable at Vacasa.com and can be easily filtered by hundreds of amenities. onefinestay
Onefinestay boasts 5,000 one-of-a-kind private homes and villas in over 50 destinations, including city homes in the likes of London and New York, and villas in destinations such as St. Tropez, Paris and Rome. The vetting process for properties — handpicked for space, character and comfort — is rigorous, with just one out of every 10 homes accepted as inventory. Like Vacasa, onefinestay professionally manages every part of a trip, from booking — offering assistance to find a perfect home for discerning guests — to a dedicated account
manager offering 24/7 support during a client’s stay. A onefinestay representative welcomes every guest in person at the property upon arrival and offers a concierge team who can help find childcare or book private cooking classes and boat rentals. Butlers, chefs and chauffeurs can also be arranged.
Scott started using onefinestay in 2015. “They were easy to get signed up with and present nice images and information for us to send over to the client,” he says. Booking with the company is also easy. While homes can be accessed online, in-house travel advisors are on hand to submit a short list of homes (or unbranded PDF’s) to match a client’s specific requirements. Once confirmed, the team will work with advisors to prepare for a client’s arrival. Homes may include both standard and flexible rates, with seven days free cancellation on some homes. To ensure advisors feel familiar and comfortable with onefinestay’s offerings, the company offers tailored training for partnering advisors. Clients who have Accor points will be happy to learn they can use their Accor All reward points for booking and earn them as well.
While these options are used by advisors most often, other rental companies are also compensating professionals for connecting them with clients. For example, Kid & Coe, an international booking site that caters to
traveling parents with properties that boast kid-friendly amenities, offers referring advisors a 5% commission.
OVERSEEING QUALITY CONTROL
One major hurdle that may be holding some advisors back from expanding into the vacation rental market is quality control. How can individual advisors possibly ensure quality is maintained and standards are upheld at every single property?
Scott still struggles with this. “What is a concern is that these are properties that I cannot lay my own hands or eyes on,” he says. “Travel advisors bring enormous value to clients when they have stayed at a property or done a thorough site walkthrough. That is not an option with all vacation rentals, and we have to rely on pictures and marketing information alone.” Thus far though, he has not had problems with any bookings and the benefits vacation homes have brought to clients outweigh the risks.
“I think there will be a rise in intermediate brands that help owners market their villas or homes, and I hope that vacation rental companies will continue to enhance their support of the travel advisor community through resources, communication and benefits,” suggests Scott. Undoubtedly, with more opportunities to book in this booming sector of the market, everyone wins.
THE FUTURE OF LUXURY TRAVEL
BIG-BUDGET TRAVEL IS REBOUNDING AND THE FUTURE IS LOOKING BETTER THAN EVER.
WORDS / RUTH TERRY
It’s no secret that the pandemic gutted global travel, even the typically more resilient luxury market. Between 2019 and 2020, global luxury travel revenue plummeted by 54%, according to Statistica. Two years later, the luxury travel market is rebounding through deep-pocket spending on bigger, longer and more personalized trips to the world’s more rarefied locales. Estimates vary by source, but a recent analysis by Technavio predicts global travel market growth of $1.23 trillion by 2025.
While many luxury travel providers and advisors are eager for things to return to normal, others are focused entirely on emerging trends. These innovative industry leaders are using this moment to reimagine luxury travel experiences that are technology-driven, ultra-bespoke and out of this world.
These are the top trends future-focused travel advisors need to be aware of to ensure their agencies’ longevity and relevance within a rapidly changing luxury travel ecosystem.
INTEGRATED TECHNOLOGY ENABLES SEAMLESS SERVICE
The global pandemic forced people to rely on technology in more ways than we ever thought possible, from ordering groceries to clocking in at work. And that relatively fast adoption of COVID-necessary technologies also accelerated the use of digital strategies in travel and tourism — advances that travel advisors should take note of.
For example, contactless check-in, mobile room keys and apps like Grace, which allows guests to make service requests directly from their mobile devices, all enhance customers’ hotel stays. And select airlines are piloting biometric technology and facial recognition software that allows passengers to board without having to present an ID or boarding pass.
According to a recent survey by global law firm White & Case, people are now more comfortable sharing personal data, such as health information needed for travelers’ vaccine passports. More than 40% are also “willing to trade reduced privacy for better services.” While this particular survey focused on smart cities, these shifts have profound implications for the future of bespoke travel, especially services provided via digital membership and subscription platforms.
THE RISE OF SUBSCRIPTION TRAVEL
Though models vary, luxury travel membership and subscription platforms are essentially quite similar to streaming services and fitness apps. Typically, they’re a fee-based digital infrastructure that allows members to access an array of content or services while capturing data about user preferences. For travel advisors, a robust subscription platform could provide better data about larger trends emerging from their client
base and more granular details about their individual preferences.
It also lets travel advisors keep track of more clients and offer more options. For example, for a monthly fee of $2,500, members of Inspirato Pass, a luxury subscription service, have access to more than 400 luxury properties and hotels and one million trips.
“We believe subscription travel is going to bring tens of billions of dollars of revenue into the future,” because they create a win-win for subscribers and vendors, says Inspirato founder and CEO Brent Handler. “For consumers, subscription products offer a convenient, personalized and often lower-cost way to buy what they want and need. And for accommodation providers, the obvious benefits are predictability and profitability. Subscriptions help solve the challenge of un-booked inventory, producing incremental occupancy and forecastable cash flow, at shoulder times as well as at busier moments on the calendar.”
Since launching Inspirato Pass in 2019, Handler says he has seen a surge in similar products, from luxury hotel chains and even Alaska Airlines.
Moving forward, experts predict enhanced data collection will facilitate “automated bespoke,” a term used by Publicis Sapient, a content hub and consultancy focused on smart tourism, to describe the seamless integration of artificial intelligence into destinations and customer service. In the future, luxury travel advisors who partner with smart destinations will be able to cater to their clients’ most specific preferences, from dietary restrictions to religious customs.
This kind of integrated technology could also empower travel advisors to improve luxury travel experiences for elite minority customers.
Today, comparatively little research details the needs and preferences of minority, LGBTQ and disabled travelers, leaving even the most well-intentioned travel advisors without the knowledge necessary to recommend safe and relevant destinations, much less ensure immersive and extravagant experiences.
“Black travelers have the funds and are willing to spend their dollars to be immersed in the destination’s culture,” says Martina Jones-Johnson, content creator and founder of the Black Travel Alliance. “They want to experience things that are unique to a said destination, or that can only be done or seen there.”
BRENT HANDLER
MARTINA JONES-JOHNSON
RENEWABLE TOURISM MATTERS MORE THAN EVER
Elite travelers who were concerned about the social and environmental impact of their travel are increasingly conscious after witnessing how temporary restrictions on travel positively impacted air quality, wildlife habitats and fragile ecosystems.
“Our members are more interested in nature and outdoor experiences than before COVID,” says Joan Roca, CEO and founder of Essentialist, a travel membership community for discerning travelers. “Travelers also care more about sustainability, being conscious of their impact with their travel and choosing destinations where their impact can bring good to the local communities.”
Research shows that a sizable minority of affluent travelers are prepared to spend 10% more on travel if it helps to protect the environment, according to research from Aliant in 2021.
Yet, many travelers are unsure how to travel in ways that reflect those values, according to a Booking.com survey, indicating a real opportunity for advisors to learn more about sustainable travel and help clients make more informed decisions when they are planning trips.
After increasing their own knowledge base, luxury travel advisors can add real value by building a portfolio of destinations and vendors that are certified by reputable organizations like Green Destinations and TravelLife. Travel With Care is another resource advisors
can tap into and recommend to clients.
Experts forecast a future where luxury travel is redefined in terms of renewable tourism, also called regenerative tourism. Moving beyond buzzwords like “sustainability” and “eco-luxury,” renewable tourism creates and meaningfully integrates gold-standard luxury destinations into environmental and cultural heritage conservation.
Saudi Arabia’s Red Sea Project is renewable tourism at its most extravagant. The mega-project, started in 2018, built the infrastructure to develop five islands, 16 luxury
hotel properties and bio-diverse landscapes populated with over 15 million plants. The Red Sea Project is a closed-loop, zero-waste system powered by renewable energy.
On a smaller scale, Misool, based in Indonesia, is another model of renewable tourism. Founders strategized with community leaders and local government to transform waters renowned for illegal shark finning and overfishing into a premier diving destination. Misool rangers, some former fishermen themselves, now work with local law enforcement to prevent illegal fishing and poaching. Since
JOAN ROCA
opening the resort to guests, Misool has seen an increase in marine biomass of up to 250% and 25 times the number of sharks. This in turn attracts more customers whose travel spend is reinvested into the project.
THE FUTURE IS OUT OF THIS WORLD
In the near term, experts forecast the continuation and amplification of emerging post-pandemic trends towards travel to the most pristine and rarefied locales.
“Luxury and extravagance will only push travelers to more remote corners of the world, in an effort to experience things others haven’t,” says Roca. “Travelers are lured by unfamiliarity and mystery. The rapid rise of tourism in Antarctica, widely known as one of the harshest and most inhospitable places on earth, is a prime example of our common desire to seek out the unknown.”
Nothing is more unknown than outer space. No matter how far-fetched it now seems, scientists predict that commercial space travel — and lunar habitats and colonies on Mars! — will be a reality by 2050.
For the ultra-wealthy, extraterrestrial tourism already is a reality. Last summer, British entrepreneur Richard Branson, founder of Virgin Galactic, made the world’s first foray into suborbital tourism, an experience now valued at $250,000. Branson was soon followed by Jeff Bezos, whose company Blue Origin specializes in developing reusable spacecraft. In 2023, space tourism company SpaceX will shuttle Japanese billionaire Yusaku Maezawa and eight passengers to the moon.
Numerous space hotel projects are in the design stages, while the Earth-orbiting Voyager
Space Station hotel is slated to open in 2027. The wheel-like hotel will utilize centrifugal force to simulate gravity for its elite guests.
Whether on land, under the ocean or in outer space, travel industry innovators are looking beyond the 2022 industry rebound and destination trends to reflect on how our collective understanding of luxury will change over time and what experiences will best align with elite travelers’ evolving preferences.
“The pandemic not only changed the way
people travel, it also radically changed people,” noted Frank Passanante, Hilton global head of sales in an American Express report. “The way they live their lives, their passions and their preferences.”
Whether embracing new technologies to provide clients with ultra-bespoke experiences or establishing partnerships with smart destinations and renewable tourism providers, luxury travel advisors can — and should — start preparing for the future of travel today.
INDUSTRY CHATTER ON A TOPIC THAT’S IMPORTANT TO YOU
WORDS / BETH KITZMAN
“My clients that have begun to travel again are looking for elevated experiences. These include upgraded room categories, private transportation and longer lengths of stay. They are looking to me to provide insight into the hotels that are offering a safe environment and the best way to navigate airports and entry protocols.”
CAROLYN ORF, OWNER
OF TEMPO TRAVEL GROUP, LLC
“The pent-up demand has left my clients very eager to travel with two years’ worth of saved PTO as well as two years’ worth of unused travel funds. I am finding that my clients have a larger budget than in the past. Therefore, they are spending more money on higher-end properties and for a longer duration. The pandemic helped them realize the importance of this time away. I expect these clients to continue this trend. Once they have
a taste of the good life, they will never want to settle for less.”
LORI
HOFFMAN, TRAVEL
CONSULTANT
FOR TRAVEL BY LORI
“Due to the high demand for travel and workload I have gotten kind of picky about who I actually work with. People are really spending money and don’t seem to care what it costs. I don’t quote inexpensive and low-rated lodging or
budget air carriers in my offers. I don’t want to stay in those places, deal with the complaints about them or fly on those carriers and I don’t want my clients to either. My goal for them is that they have an excellent vacation. Offering them an upscale experience from the first quote is key. You can always downgrade a little or shave off a night if they need to lower the budget. Craft a luxury vacation with perks, upgrades, inclusions and amenities. Think outside the box instead of the same old, same old sort of trip and you’ll have lifelong, happy luxury clients.”
LISA C. DEAL, CTA, VTA, TRAVEL ADVISOR AND OWNER OF DEAL TRAVEL AND CRUISE LLC
“Callahan’s Travel has seen an increase in luxury travel with our regular clients. They have the extra money from not traveling the past year or two and they are upgrading to higher rated resorts, room categories and amenities. They’re also bringing the kids with them. Some have even booked an international trip from their bucket list.”
RUTH DEELO, OWNER AND AGENT OF CALLAHAN’S TRAVEL COMPANY
“As clients have been stuck at home these past two years, the demand for travel has increased. My clients are booking luxury Antarctica cruises and 15-day European river cruises. They are tired of waiting and if COVID-19 has taught us anything, it is that life is too short to not seize the day.”
SHALIECE MOSER,
OWNER AND TRAVEL
ADVISOR
AT OH SHEESH TRAVEL
“The focus of my business model is 99% on destination weddings. To help my couples, I have focused my sales effort toward three major brands to cover everything from entry-level resorts to high-end resorts. I chose these companies because they offer quality products,
customizable wedding packages and great value for the couples and their guests. These are resorts that the couples will be proud to host their families and friends at.”
ELIZABETH ‘COOKIE’ RANDALL, DESTINATION WEDDING SPECIALIST AT DESTINATIONWEDDINGS.COM
“We are finding that clients who haven’t traveled the past few years have a larger vacation fund saved up and are willing to spend it. We’ve kept engaged with clients during the pandemic with monthly newsletters that kept them updated on travel protocols and we hosted webinars with our preferred tour operators highlighting promotions. We also shared updates on Facebook with live feeds and talked about travel on our local TV station. So, I feel by being present, the clients will reach back out to us when they are ready to go.”
STACY WANGELIN, TRAVEL ADVISOR AT TRAVEL LEADERS, JOURNEYS TRAVEL GROUP, INC.
“I am encouraging my clients to consider booking that bucket list destination over their usual vacation of choice. More clients are booking the Galápagos Islands, European River Cruises and Hawaii than ever before. I’m also suggesting they invest in the upgraded experience if they haven’t in the past, to consider a suite class cabin or preferred club room or a boutique-style resort.”
SHARON BROUSSEAU, VACATION SPECIALIST WITH SHARON HUNT DREAM VACATIONS
“We’re hiring to keep up with the demand! Right now, we’re receiving emails, calls and Facebook messages all day and night. Asking open-ended questions helps us navigate which options are the best for a luxury client, we start by narrowing down destinations and then focus on resort options. Offering to help with airline vouchers and miles has also been a huge success with luxury clients.”
SHELLY RAMIREZ, OWNER OF MICHELLE’S DESTINATIONS
EXPERIENCE ISLAND LUXURY IN FIJI
Discover why Fiji is one of the most glamorous and most hospitable tropical getaways.
White-sand beaches, picture-perfect landscapes and year-round tropical temps make Fiji a textbook example of an island paradise. And of all the things that make this amazing archipelago a great vacation spot, there’s one thing that sets it apart from its island counterparts — its Bula Spirit.
Directly translating to “life,” if you ever visit Fiji, you’ll hear the term Bula a lot. Like the Italian prego or the Hawaiian aloha, Bula is more than just a common phrase, it’s a way of life. Bula is a greeting, a wish for good health and a commitment to warmth and kindness, and travelers who make the trek to Fiji can expect to feel the Bula Spirit in everything they do.
330 ISLANDS OF HAPPINESS
Fiji consists of 333 islands that feature vast, rugged landscapes, colorful coral reefs and palm-dotted beaches. The region’s unparalleled beauty has the magical ability to transport all those who visit into a vacation state of mind and Tourism Fiji said it best when they wrote, ‘Fiji is open for happiness,’ as it’s nearly impossible to feel anything but joy when you escape to this island getaway.
Viti Levu, Vanua Levu and Taveuni are three of the largest and most inhabited islands in the area. They’re also some of the most traveled thanks to their easy access to lush jungle hikes, seafaring adventures and vibrant historical sights. Of course, the smaller landmasses of the archipelago have their appeal, too. The Yasawa Islands, for example, are
a popular spot for island-hopping holidays whereas Laucala Island is a favorite spot amongst the world’s rich and famous such as Red Bull Co-Founder Dietrich Mateschitz.
LUXURY IN THE SUN
When it comes to luxury on the islands, there are endless ways to live largely. Whether you arrive by a private helicopter or seaplane, escape to a lavish adults-only resort, indulge in fine dining and freshly squeezed cocktails or spend the day cruising the Pacific on an exclusive yacht with all the bells and whistles, Fiji has options for opulent living for every type of traveler.
The region is also world-renowned as a great place to catch up on some serious R&R, namely with a legendary Fijian massage. There are two popular styles of Fijian massage — Bobo Massage which incorporates long strokes, kneading and palm-over-palm motions to enhance total wellbeing and deep-tissue barefoot Fijian Massages which focus on alleviating tension while simultaneously increasing circulation, mobility and flexibility. For ultimate luxury, book a beachside massage where crashing saltwater waves and a soft breeze will act as the perfect backdrop to your island fantasy.
Of course, fabulous massages aren’t all that Fiji has to offer. Unplug and recharge at one of the area’s many retreats and wellness programs. Alternatively, find your Zen with a sunrise beachfront yoga session or unwind in a natural hot pool like Sabeto or Savusavu Hot Springs.
WORDS / JENNA BUEGE
WHAT’S NEW IN CRUISE?
As travel bounces back, the cruise industry continues to adapt.
WORDS / JENNA BUEGE
COVID-19 unleashed the biggest financial blow to the cruise industry in decades as the pandemic brought sailings to a screeching halt and health experts urged travelers to rethink booking open-water adventures. Luckily, it seems that the industry is finally rounding the corner. Here’s what you need to know.
CDC lifts Cruise Travel Health Notice
After nearly two years, the U.S. Centers for Disease Control and Prevention (CDC) removed its COVID-19 risk advisory for cruise ship travel in late March 2022. The announcement was a stark contrast from guidance issued earlier in the year when the CDC considered the risk of cruising to be a Level 4 (the highest level) after a series of COVID outbreaks across various ships. So, what changed? Here’s what the CDC had to say on the matter in a March 2022 statement: “While cruising will always pose some risk of COVID-19 transmission, travelers will make their own risk assessment when choosing to travel on a cruise ship, much like they do in all other travel settings.”
However, this change doesn’t mean that the CDC is calling for a free-for-all, instead, the organization will continue to monitor and provide guidance for the cruise ship industry in order to foster a “safer and healthier” environment for travelers, crews and communities. Additionally, the CDC is urging travelers to make sure that they’re up to date with all COVID vaccinations before setting sail on their next maritime adventure. Leaders in the industry are excited to get
back on the water, stating that the news is a testament to their hard work and precautions over the last few years. “Today’s decision by the U.S. Centers for Disease Control and Prevention to altogether remove the Travel Health Notice for cruising recognizes the effective public health measures in place on cruise ships and begins to level the playing field, between cruise and similarly situated venues on land, for the first time since March 2020,” said the Cruise Lines International Association (CLIA) in an interview with NPR. “From the onset of the pandemic, CLIA’s cruise line members have prioritized the health and safety of their guests, crew and the communities they visit and are sailing today with health measures in place that are unmatched by virtually any other commercial setting.”
Celebrity cancels 2022-23 Asia season
On the other side of the globe, Celebrity Cruises canceled its winter 2022-23 Asia season on Celebrity Solstice due to ongoing uncertainty around when international operations might fully restart in the region. The move came in mid-March after Princess Cruises reported numerous Asia sailing cancellations in 2022 and well into 2023. But that doesn’t mean that the Solstice won’t be making waves. Instead, the ship will operate in the Mexican Riviera from September through December 2022. As for passengers who bought tickets for the 2022-23 Asia season, Celebrity is encouraging travelers to book for the 202324 season or to request a full refund.
OUR BELOVED FLIPPERED FRIEND ANSWERS YOUR VAX QUESTIONS.
YOU ASKED: How can I find training resources quickly when I don’t remember where they are located?
MAXWELL SAYS: We are thrilled that you are utilizing the resources provided on VAX VacationAccess. The site search field is for just that purpose.
Added by popular demand, with a single or a few keywords you can search the content side of VAX very quickly. Some of the most frequent keywords used are “multi origin,” “travel credit,” “multiple payments,” and “price match.” Using the search field will provide all training resources that match your search in both English and Spanish (if available) so that you can read, view and complete your task for booking.
The site search pulls results from supplier showcases, promotions, destination pages, articles on The Compass and so much more.
YOU ASKED: Can I make multiple forms of payments?
MAXWELL SAYS: You can offer your clients multiple payment options and forms of payment. In addition to all the major credit cards, clients can pay with an agency check, travel credit, gift cards or a combination of options.
Your clients can also pay with multiple credit cards and depending on the supplier, you may split it up to 10 ways. Simply choose the number of payments from the drop-down menu under the payment breakdown. You are given the option to add a name to each form of payment making it easy to avoid confusion if there are multiple passengers splitting the cost.
YOU ASKED: How can I be sure I am booking an infant the way the client wants?
MAXWELL SAYS: Infants (children under two years old) can be booked in two ways — as a ‘lap child’ or as a purchased seat. To book an infant under the age of two as a lap child, select ‘IN’ as the child’s age for all air types except Southwest Airlines Published Air. For packages with Southwest Airlines Published Air, leave the infant out of the traveler count, book the reservation as normal and then
contact Customer Care. An infant must be under the age of two for the duration of the vacation. If the infant appears older, it is not a bad idea to travel with the birth certificate just in case the airlines question the child’s age.
When purchasing a seat for an infant under the age of two, select the child’s age as one-year-old.
International air taxes and fees may apply and will vary. Remember: All infants traveling on international flights require a passport.
Have a question for Maxwell? Send it to us at training@ vaxvacationaccess.com and we’ll send it his way. Then check out the next issue of The Compass magazine to see if he answered it.
VAX VacationAccess has always had one ambition:
to make travel advisors’ lives easier and provide a platform for them to succeed. In no time, VAX became a household name in the travel advisor community, and as some may call it, their very best friend. Now boasting a community of 100,000+ leisure travel advisors, VAX has established its title as the award-winning leisure travel marketplace.
But you don’t have to take our word for it. We are proud to have won coveted industry awards for the many facets of VAX: our industry-leading booking engine technology, our marketing resources, our travel advisor education and even our presence in print. We’re always striving to give our travel advisor users the best and to keep our winning streak alive.
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VAX DIY
VAX is more do-it-yourself than you think!
Did you know you can make changes to reservations, resend itineraries, refine searches to find specific availability and more on your own, right on VAX?
No need to call your supplier’s customer care center and wait on hold. Review our top do-it-yourself VAX tips and get step-by-step guidance for making these changes on your own.
LET YOURSELF DREAM ABOUT THESE LUXURY DESTINATIONS AND EXPERIENCES.
Across
1. This 3-word resort in Finnish Lapland has rows of glass igloos so you can snuggle up and see the aurora borealis from your bed
4. Enjoy the perks of a personal butler when you hop aboard this roundtrip train from New Delhi (three words)
8. Sleep in the submerged glass-walled bedroom on Pemba Island in Tanzania (two words)
11. The Irish home of the Duke of Devonshire (two words)
13. This jaunt in the south of Iceland is known for its waterfalls and geysers (two words)
16. This two-word geometric shape provides an intimate setting in Northern Thailand
18. The world’s first underwater villa in the Maldives (two words)
19. The ultimate ski experience in Austria (two words)
20. A private island refuge in the South Pacific (two words)
Down
2. Experience the world’s first Discovery Yachts with 6-star, all-inclusive cruising in Antarctica (two words)
3. This beach club is recognized by Condé Nast Traveler as a true institution in Bali (two words)
5. This three-word destination at the tip of the Baja Peninsula attracts celebs, wealthy jet-setters and anyone interested in living luxuriously along the Pacific
6. Say a toast and down a shot while traveling by train from Guadalajara through fields of agave to the Town of Tequila (three words)
7. This Swedish hotel is rebuilt each year to include ice bedrooms, an ice bar, an ice restaurant as well as an ice chapel
9. South Africa’s most luxurious safari lodge (two words)
10. This lodge is a unique gem on The Altiplano (two words)
12. This top suite is rumored to have welcomed
honeymooners such as George and Amal Clooney and Prince William and Kate to the Seychelles (three words)
14. This destination is famous for its dramatic landscape, not just Game of Thrones
15. Courchevel’s opulent palace that dates back to 1850 (three words)
17. Arriving by camel, tent here in Jordan’s Wadi Rum desert under a sky full of stars after eating by the fire (two words)
“I am not the same having seen the moon shine on the other side of the world,”
Mary Anne Radmacher Consultant, author, artist and professional speaker
Travel Inspo Tool Kit
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