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THE FOOTHILLS FOCUS | THEFOOTHILLSFOCUS.COM | DECEMBER 29, 2021
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Camelot Homes launches the luxury brand G3 brand in 2020. “I had an unconventional career path,” amelot Homes has launched an Hancock said. introductory luxury brand: G3 by “I found my way to homebuilding six Camelot Homes. years ago, after graduating with a deLed by 37-year-old third-generation gree in business and marketing, then homebuilder Trent Hancock, the brand following my passion as a singer/songwill focus on homes that offer a first step writer for a decade. I don’t think my famup to luxury. The first project to be built ily ever thought I’d come back. But I did, under the G3 name is Paradigm, a 12-lot and it’s clear to me now that I’ve found gated community coming to North 18th my niche.” Street and East Winchcomb Drive in Joseph Bruner of Circle Road CompaNorth Phoenix in 2022. nies found the land for the project with Paradigm, a collaboration between his father, Circle Road CEO David Bruner. G3 and Circle Road Companies, will fea“When we found this parcel, we ture one- and two-story contemporary jumped on the opportunity to build designs by the local award-winning ar- something really special in this beautiful chitecture firm The Ranch Mine. Homes location,” Joseph said. will range in size from 2,355 to 3,712 “My family has been friends with the square feet, with two to six bedrooms, Hancocks for years, so we knew immetwo and a half to five bathrooms, and diately that Camelot would be the ideal two- to three-car garages. Each 6,000- partner for this project.” to 12,000-square-foot homesite offers Paradigm broke ground on two spec scenic views of the Lookout Mountain homes in November, and the targeted Preserve. Pricing starts in the high delivery for the first homes is July. Each $700,000s. of the two available floorplans capture Hancock joined Camelot Homes in the desert surroundings and provide a 2015 and began working on the G3 seamless connection to outdoor living, including easy access to hiking trails in the surrounding nature preserve. “It’s exciting to be a part of this new brand, and this new project,” Hancock said. “We have a vision for what is lacking in the market and we’re looking forward to building energy-efficient introductory luxury homes, embracing new With G3, each of the two available floorplans capture the desert surroundings and provide a seamless con- styles of architecture, and ultinection to outdoor living, including easy access to mately, testing new ideas — exhiking trails in the surrounding nature preserve. (Photo ploring the boundaries of what courtesy of Camelot Homes) can be done.” BY FOOTHILLS FOCUS STAFF
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