By Jordan Rogers
Weekly Top 10 Page 2 Finding & sharing beauty after cancer battle Page B-2 Early detection is key: October is Breast Cancer Awareness Month B-6 Lodge on the Desert New owners keep Tucson landmark alive and well
/ Page 5 October 7, 2022 Volume30•Number20 InsideTucsonBusiness www.InsideTucsonBusiness.com@AZBIZ Advertise Here! You could have this prime advertising spot! Call 520-797-4384 Chamber Chatter New promotions, Galactic Maps and Cancer Treatments EQUITY AND NUMBERS Education Acceleration JTED balances hands-on learning in virtual year Plaza Liquors and Fine Wines Nonprofi Perspective Engineering Awards, Karts and Martian Volcanoes An Outpouring of Optimism Local venues are once again scheduling shows and opening their doors Culinary Confluence Space bucks and Healthcare Heroes Nurses look back on lessons learned during the past year Employee-owners carry on legacy business P. 2 Moving on up: Tucson gets promoted P. 3
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Business owners preserve legacy with employee ownership
By Tucson Asphalt Contractors
Tucson Asphalt Contrac tors has come a long way from founder Paul Polito’s garage.
In the last 22 years, they have perfected Green As phalt, purchased their first building off of West Curtis Road, and, in 2020, transi tioned to employee owner ship through an employee stock ownership plan.
Since then, they’ve grown to 40 employees, increased the number of high-paying jobs, and reduced turnover.
When Polito was ready to retire, he considered selling his business but wanted to preserve the legacy he had built. He decided the best succession option for him self, and his employees was to establish an ESOP.
“An ESOP encourages employees to stay for the long haul to reap the most benefits and be part of a lasting legacy,” said Ramon Gaanderse, an employ er-owner and the chief in formation officer at Tucson Asphalt.
Unlike Tucson Asphalt, most business owners do not have a succession plan in place. Increasingly, many experience difficulty finding a buyer when they are ready to sell.
About half of the privately held businesses in Tucson are owned by baby boomers nearing retirement. That’s over 2,000 local legacy businesses, accounting for nearly $16 billion in revenue and 60,000 local jobs.
Selling to one’s employees
— transitioning to employ ee ownership — provides a win-win for the owners, the employees, and the commu nity. Employee ownership keeps companies rooted in their communities, provides quality jobs, and strengthens businesses for the long term.
Project Equity, a non profit that helps business owners protect their legacy through employee owner ship, has partnered with the city of Tucson to help pre serve local legacy businesses like Tucson Asphalt.
Through this collabo
ration, Project Equity will provide hands-on support to companies that want to ex plore and execute employee ownership; and, through its Employee Ownership Cata lyst Fund also offer working capital and transaction financing.
To learn more about employee ownership, visit project-equity.org/tucson, where you can sign up for a free consultation or register for an upcoming webinar that will feature Gaanderse and more of Tucson As phalt’s transition story. ITB
10 ways to give back this fall
Leading into fall and the holiday season, many business es are searching for fresh ideas on how to participate in social responsibility.
Actively involving your business in the local com munity helps increase brand awareness and promotes a positive brand image. At Cox, we emphasize civic participa tion and volunteerism, and have seen employee satisfac tion and retention as a result. Oftentimes you will see our employees cleaning up a city park, participating in a charity run, or serving on a nonprof it’s board of directors. Follow these steps to get involved in the community this year.
1. Find a local opportunity. There are several resources, such as volunteermatch.org, that will match your business with volunteer opportunities in Tucson. If you can’t get out into the community, hosting a food or blanket drive is a great way to give back while remain ing in the office.
2. Ask your employees. Conduct an employee survey to gather insight on what ini tiatives they’d like to support.
At Cox, our employees play an integral role in reviewing ap plications annually and award ing grants to local nonprofits in Southern Arizona through Cox Charities.
3. Serve on a board. Serv ing on a board of directors doesn’t have to be a large time commitment. It can offer great opportunities for networking, especially if it’s for an organi zation that matches your per sonal interests. Also, it gives employees one more avenue to hone their leadership talents.
4. Offer in-kind support. Donating in-kind products or services to a nonprofit or ganization is a great way to get your business noticed in the community. Cox has donated technology centers to organi zations across Arizona, helping to further our commitment to closing the digital divide.
5. Consider sponsorships. Some of the longest lasting partnerships are created
through sponsorships. Spon soring a nonprofit organiza tion’s fundraising event is an effective way to promote your brand locally.
6. Think strategically. Partner with an organization that aligns with your business goals or has a similar target audience. Cox partners with Pima County Public Libraries to offer Wi-Fi hotspots and information on our low-cost internet services. Through this partnership, more families in need learn about discount ed internet service available through Cox’s Connect Assist and Connect2Compete pro grams.
7. Volunteer. Allocate a des ignated number of employee hours per year to volunteering with local nonprofit organiza tions. It’s a fun way to bond as a team and gives employees a chance to get out of the office.
8. Open your space. Nonprof it organizations often lack the space to host events and meetings. Offering up your building space for events is a great way to showcase your business for free.
9. Create a scholarship. Col laborating with an organiza tion to create a scholarship for Tucson students demonstrates your commitment to investing in the future of your com munity. This year, Cox was excited to award more than $35,000 in scholarships to ten Arizona students bound for college, two of which started at the UA this fall.
10. Make it known. Consider publishing a joint press release or request that your new partnership be included in the organization’s newsletter and social media posts to maximize exposure.
Lisa Lovallo is the Southern Arizona market vice president for Cox Com munications. A Tucson native, Lovallo serves on numerous community boards including Sun Corridor Inc., the South ern Arizona Leadership Council, the Arizona-Sonora Desert Museum and The Arizona We Want. To learn more about Cox’s philanthropy projects, visit coxcharities.org.
WEEKLY TOP BY LISA LOVALLO
(Tucson Asphalt/Submitted)
Ramon Gaanderse is an employer-owner and the chief information officer at Tucson Asphalt.
INSIDE TUCSON BUSINESS.COMOCTOBER 7, 20222
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Jennifer Stokes named CEO of Palo Verde Behavioral Health
Palo Verde Behavioral Health appointed Jennifer Stokes, M.Ed., LPC, the chief executive officer. In this role, she is responsible to oversee efficient facility operations with a commitment to provide the community with easy access to high-quality inpatient and outpatient mental health services for adolescents and adults.
Stokes joins Palo Verde Behavioral Health from Kindred Behavioral Health, where she served as CEO for start-up behavioral health hospitals in Las Vegas and Phoenix as well as enhancing behav ioral health services for a hospital in Washington State.
Prior to this, she was the CEO for a start-up hospital with New Vista Behavioral Health. Stokes has served in various leadership roles for both inpatient and outpatient and was also previously with UHS as director of operations for a behavioral health hospital in the Phoenix market.
“I am pleased to join the Palo Verde team,” Stokes said. “I look forward to carrying on the excellent reputation of the facility in partnership with our leadership team to make the next chapter in Palo Verde’s service existence its best.
“I am looking forward to providing the community with a full-service treatment continuum that includes our step-down process from inpatient to outpatient by utilizing all levels of care for pa tients to have the premier patient-centered experience. Palo Verde is committed to providing them the treatment they need to be successful and live a better quality of life. Additionally, I am excited to expand our outpatient services to offer additional specialized programs based on community
Richie Brevaire promoted to Gordley Group’s creative director
The marketing agency Gordley Group has promoted Richie Brevaire to creative director. A spokesperson said his graphic design and leadership abilities are valu able assets as Gordley Group fulfills the marketing and visual communications needs of its clients.
Brevaire has led a wide range of visual communications projects during his more than seven-year tenure with Gord ley Group, moving from senior graphic designer to art director prior to his most recent advancement to creative direc tor. In his new position, he will direct all creative efforts for the Tucson-based communications firm.
With over 20 years of graphic design experience, Brevaire has extensive expertise in corporate branding, advertising, identity design, digital advertising, video production and website design. He has guided crea tive efforts for clients in higher education, government agencies, retail, industrial and nonprofits. His work has garnered multiple American Advertising Federation Awards, including three “Best in Show” awards for design.
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INSIDE TUCSON B-2BUSINESS.COM OCTOBER 7, 2022 By Hope Peters Tucson Local Media
Women — or men — can be at their best, healthy, strong and feeling in tiptop shape.
They can be 23 or 73, religious or not, Democrat or Republican, any race or nationality, rich or poor, any occupation.
Out of the blue, the perfect life comes crashing down when a breast cancer diagnosis comes. A deep feeling of doom is over whelming. The fear? A death sentence.
Through the tears, the fear, the excruciating pain, the hair loss and the scarring, Nadia Larsen’s nonprofit organization, Nadia Strong, offers pho
tography and breast cancer resources to help restore beauty. She brings hope to those who have begun their journey and to those
who won the battle, but still carry the physical and mental scars, the terrifying reminders of the biggest fight for their lives.
In 2015, Larsen was diagnosed with stage-4 breast cancer. When she was declared cancer-free in early 2016, she knew she had to help other women. As a photogra pher, she documented her treatment, and felt that doing this helped in the everyday struggles of her treatment. She came to consider it an important component, among oth ers, in her proactive battle to conquer cancer.
Nadia Strong is de signed to empower and assist women and men undergoing breast cancer treatment and all survivors of the disease.
“What I did when I was going through radi ation…I did the chemo,
they (removed) the breasts, removed the lymph nodes, then the reconstruction and radiation, and after that I had several more reconstructions,” Larsen said.
“I was thinking, is there somebody in town that went through this hell…I literally call it my year from hell…is there a photographer who can document their journey.”
Larsen said she looked but found no such person, so she decided she would have to do it herself — a photographer and breast cancer survivor. It was the start of Nadia Strong.
“What I do, wom en (and men) who are survivors, conquerors… someone just told me, ‘I’m
in remission,’ and I said, ‘No, don’t say that word... there’s no such thing,’” she said. “Remission means it may be coming back. I don’t like that word ‘remission.’ I am cancer free.”
The person asked Lars en how she knew she was cancer free. “I just took this test, here’s the bro chure,” Larsen explained. Larsen is talking about the Galleri test.
The Galleri multi-can cer early detection test shows more than 50 types of cancer through a simple blood draw. Offering the benefits of early can cer detection, it detects
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many cancers that are not commonly screened for today, to allow for earlier treatment.
If a cancer signal is found, the results can point to the location with high accuracy to help a health care provider guide the next steps.
Through nadiastrong. org, women and men share their breast cancer journey.
“Then we meet up and I do a photo shoot for them and I send them all the digitals they want, all free, I don’t charge them for anything,” she said.
They then pick their favorite photos from the shoot to put on the Nadia Strong site.
“It gives hope to the other women who are just diagnosed,” she said.
“The photography is either during (their treat ment), so they don’t have hair, or afterward, and they dress up and put on makeup to show them you can be beautiful beyond breast cancer.
“Then put it on social media or do whatever they want because this is not the end, you fought it and you’re going to keep fighting it.”
Nadia Strong is not just about photographing and sharing breast cancer survivors’ and fighters’ journeys. Her site offers recommendations and life-saving resources, such as the Galleri test.
Larsen said primary care providers can order the test, which is currently not covered by medical insur ance. The price is $949, or $80/12 months billed afterward.
Nadia Larsen after her year from hell fighting and winning the battle: Beautiful beyond breast cancer.
Larsen and photogra pher Jana Suchy of Way Out West Creative will host the Pink-Ribbon Boudoir Photo Exhibit and Silent Auction from 4 to 6 p.m. Sunday, Dec. 4, at The Post Workspaces, 7400 N. Oracle Road.
Admission is free and open to the public.
The show will feature boudoir photos from an August retreat for survi
vors. For more informa tion, visit pinkribbonbou doir.com or email jana@ wayoutwestcreative.com.
ITB
Website:
Nadia Strong Photography Inc. “Beautiful Beyond Breast Cancer”
Nadia Larsen 6371 E. River Road, Tucson 520-245-8888 nadiastrong.org
Nikki Stoker, MPAS, PA-C
(Nadia Larsen/Courtesy)
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(Nadia Larsen/Courtesy)
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October is breast cancer awareness month
By Mia Smitt Tucson Local Media
More important than pumpkin spiced everything, October is also breast cancer awareness month.
This is the second most common cancer in women, as skin cancer is first. While the vast majority of those who develop breast cancer are women, this disease also can affect men.
The most recent compila tion, 2019 statistics, showed 264,121 new cases were reported in the United States and 42,280 women and 500 men died of breast cancer that year.
In Arizona, 5,234 breast cancer deaths occurred.
According to the National Cancer Institute, 12% of women in the United States (that’s 1 in 8) will develop breast cancer during her lifetime. One in 800 men, or .12%, will be diagnosed. While most breast cancer occurs in women over age 55, young women are not immune and 12% occur in women under 45.
So, what is cancer? It is the rapid growth of abnor mal cells when the DNA in some normal cells somehow becomes damaged. Some times the body can destroy these aberrant cells but more often they proliferate and divide more quickly than healthy cells.
They form a mass or lump and can spread to other parts of the body, invading healthy tissue. There are several types of breast cancer depending on where it is in the breast. Ductal carcinoma in situ
(DCIS) is an early form of breast cancer. The abnormal cells inside a milk duct have not spread to other parts of the breast or adjacent lymph nodes.
Invasive ductal carcinoma is the most common type of breast cancer and starts in those cells that line a milk duct. Cancer cells break through the duct wall and spread into adjoining breast tissue and can then spread to other parts of the body though the bloodstream or lymph system.
Invasive lobular carcinoma (ILC) starts in the milk-pro ducing glands, or lobules. This, too, can spread to other parts of the body. Of interest is that this form of breast cancer will affect both breasts in about 20% of women with ILC.
What can be confusing is lobular carcinoma in situ. This is not actually cancer but the precursor and is often found on biopsy or imaging studies other than mammograms for another suspicious lump or mass.
Triple negative breast cancer does not have the cell receptors estrogen, proges terone and HER2, (human epidermal growth factor) that are usually found in breast cancer (a receptor is a site on a cell surface that can bind with a particular substance). This cancer is more difficult to treat because many drug therapies need those recep tors to get into the cancer cells. There are other, less common, breast cancers also, such as angiosarcoma, Paget’s disease, and inflammatory
breast cancer.
There are breast cancer symptoms that warrant evaluation. A lump that is new and not associated with the menstrual cycle (but not all breast lumps are cancer), changes in the appearance of the nipple, any change or puckering of breast skin, any nipple discharge, and chang es in the size or appearance of one breast compared to the other need to be evaluat ed. And these symptoms ap ply to men as well as women. Breast pain is not a common symptom of cancer.
Treatment of invasive breast cancers will depend on the type and “stage” of the cancer — how advanced it is and where it may have spread. Different surgeries include lumpectomy (just tumor removal), mastectomy (breast removal) and lymph node removal.
Radiation treatment is an external beam to target either just the cancer site or the entire breast. Sys temic treatments include chemotherapy, anticancer drugs that may be given as intravenous medication on a scheduled basis or an oral pill taken daily depending on the cancer.
Hormonal therapy is used when the cancer cells have receptors for estrogen or progesterone. Hormone blockers help prevent cancer growth and may be taken for many years. Then there is “targeted therapy,” which kills cancer cells by inter fering with specific proteins
INSIDE TUCSON BUSINESS.COMOCTOBER 7, 2022B-6
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AWARENESS CONTINUED FROM PAGE B-7
AWARENESS
CONTINUED FROM PAGE B-6
in the cell that promote growth. Research has opened new avenues for successful treatment and continues to explore ways to treat breast cancer.
The five-year survival rates are approximately 99% for localized disease (breast tissue only), 86% for regional involvement (cancer affecting nearby lymph nodes) and 28% for distant reach (a farther spread such as to bones, lungs and liver). But these statistics change with improved treatment and should be individualized.
Breast cancer cannot be prevented but there are ways to reduce the risk of any can cers. Not smoking, staying physically active, maintain ing a healthy weight and eating vegetables and fruits every day are healthy lifestyle
choices that promote overall good health.
Excessive alcohol con sumption and obesity are considered risk factors for developing different cancers including breast cancers.
And approximately 5% to 10% of breast cancer is he reditary. If a close relative has it, your chances of develop ing breast cancer are greater.
As with many other illnesses, screening is essen tial. Monthly self breast exam is recommended by some organizations and health care providers but has not been found to be as effective as clinical exams.
Routine mammograms, ultrasound imaging and MRIs can detect the smallest cancers for earlier treatment.
Certain blood tests are more widely available for those who have a hereditary risk.
Screening rates vary by state with Massachusetts taking
the prize last year at 87% and Wyoming the worst at 66% as reported by the National Cancer Society.
Arizona’s screening rate was 75%, not bad but we can do better.
Unfortunately the COV ID-19 pandemic halted or delayed many screening exams but hopefully we are getting back on track this year.
There are many national campaigns to raise awareness and promote screening.
From the CDC’s serious “Right to Know Cam paign” and The National Breast Cancer Foundation’s “Together We Rise” to the humorous “Know Your Lemons” and “Lux Soap with a Lump” promotions, there are messages galore that can appeal to women across the age and demographic spectrums.
The Estee Lauder Com
panies have had a goal and a mission to help eradicate breast cancer worldwide since 1992 and have donated over 108 million dollars to prevention and research. The Susan G Koman Foun dation sponsors an annual walk to raise money. There are many other organizations with various campaigns and projects also.
Get that mammogram.
They are not the painful procedure noted in car toons. OK, sometimes a little uncomfortable but well worth the effort. Maybe we should offer pumpkin spiced lattes or cookies with the mammograms in October.
If I may share a personal note — my dear grandmother was diagnosed with breast cancer at the age of 99. She had a total mastectomy fol
lowed by oral chemotherapy, tolerated both and lived alone till she was 102. She had no cognitive decline when she died, not from breast cancer, just before her 104th birthday. So don’t let age stop you from following up on any suspicious symptoms and enjoying good health.
Mia Smitt is a longtime nurse practitioner. She writes a regular column for Tucson Local Media. ITB
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Lodge on the Desert’s new owners ecstatic about acquisition
By Jordan Rogers Tucson Local Media
Lodge on the Desert, an authentic Old Pueblo bou tique-style hotel, has been purchased by Atira Hotels, a hotel management company based in Chicago.
For Atira Hotels founder and president, Sanjeev Misra, the acquisition of Lodge on the Desert was “kind of like a love story.” He said he and his family have spent a lot of time in the Southwest region and fell in love with the idea of the area.
“We have stayed at a few ho tels where they’ve really done a good job of incorporating the feel of Pueblo, of tribe, of all of these,” Misra said. “Also, the ambiance and the feeling of history, not just in the root
product, but also in the food.”
Simply speaking, he wanted to be involved in that expe rience from a professional standpoint. In addition, the growing market in Tucson is something that was greatly intriguing to Misra.
“I always wanted to do something where we can really get that, that historical and local connection, so when this came up for sale, I came out immediately to see it,” he said. “From a business perspective, Tucson is such a fast-grow ing market. There are a lot of great upsides and both business demand generators, but also from a tourism per spective of things to do in the market. It just felt like a very strong community.”
With the acquisition, Misra is looking forward to adding to
his hotel’s identity.
“We really want to make this that full Pueblo oasis in the marketplace, and something that really feels like Tucson, something that feels like desert that you’re not going to be able to experience if you stay with one of the brand name hotels here.”
Luckily for Misra, however, he said Atira Hotels won’t ex actly have to pick up the pieces and completely turn Lodge on the Desert around the way they normally would when acquir ing a new property.
“You can tell that the previ ous ownership cared about the product, taking care of their team, and their place in the community,” he said. “Nor mally when we’re going to buy a hotel, we have to turn it around, we have to fix broken
things, we have to find talent and upgrade the team and deal with problems.
“Here, it’s like we’re the third runner in a relay race and you’re handing us the baton and we’re so far ahead of everyone else. It’s a good
position to be in.”
Lodge on the Desert fea tures 103 casita-style rooms for lodging. It is situated on 5 acres in Midtown Tucson and set against the backdrop of the Santa Catalina Mountains.
Misra said location,
affordability, amenity variety, and historical aspect to the ho tel are some things that set it apart from local competition.
A huge thing, however, is that Lodge on the Desert is not like many other hotels in the area from a lodging stand point. The casita-style rooms provide a much different look from anything the competi tion may provide.
“You don’t have one building, you have kind of like you’re coming into an old vil lage,” Misra said. “Each casita normally has about four lodg ing rooms. Especially at night, you can see the stars out while you’re wandering between the casitas in this arid landscap ing with lighting and some
(Lodge on the Desert/Submitted)
The vintage Casita guestrooms are in the original section of the property and were built in the 1930s to 1970s. Each has its own unique size, design, and layout, and some feature fireplaces
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sculptures. You just feel like you’re in this old village, going to your part of the village and that’s pretty exciting.”
For Misra, the scenic view of the Santa Catalina Mountains is a huge added bonus to guests at the hotel as well.
“All of these rooms, you basically open your blinds and you’re staring right out at those beautiful mountains,” Misra said. “We talked about resort and being in leisure and enjoying the environment. The fact that you can just look out your window and can you see these beauties there, you’re not looking at a hotel tower, you’re not looking at a gas station. You have unobstruct ed views.”
As far as changes go, Misra said nothing big will have to be changed, but the hotel will be making a concerted effort
to be more environmentally friendly moving forward. This includes using silverware, glasses and coffee mugs in the casitas rather than paper cups and plasticware.
“We want to be responsible and reusable,” Misra said. “We understand what’s going on with the environment and our water crisis and climate and we want to be good stewards of that. These reflect what type of positioning the hotel has there.”
In addition to all of that, the hotel has an on-site restau rant, dubbed “Cielos,” which offers Southwestern-inspired dishes and margaritas. Misra said they are welcoming back executive chef Miguel Angel Heredia, who was with Cielos several years back.
“When he was a chef several years back, we really had a great local following,” Misra said. “We’re going to be rede signing the entire menu and
bar menu and cocktails and everything at the restaurant.”
With the hotel headed in a good direction after the acquisition, Misra is excited to welcome guests — whether they have already stayed or not — to Lodge on the Desert in the upcoming year.
“People who have come or haven’t come or haven’t come in a while, we’d love to welcome them in this upcoming year because we are going through everything and trying to create some really exciting elements,” he said. “This is your oasis in the desert, and we want to create that feeling with so many touch points.”
ITB
Lodge on the Desert
306 N. Alvernon Way, Tucson 1-833-257-8800 lodgeonthedesert.com
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