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Navigating the home market involves several steps

BY MELANIE NEMETZ Tribune Guest Writer

There is a plethora of headlines about our real estate market. How many are addressing what to actually do?

It’s most important to focus on what is happening in your hyperlocal area where you plan to sell and/or buy. Each city within the greater Phoenix area has its own market happening and even within each community.

One community may have numerous homes listed for sale or may have new builds within close proximity of the home they want to sell. This can have a strong impact on the saturation of the immediate area which means it could be harder to get a home sold than a home with fewer for sale within the community and if there aren’t competing new builds nearby.

Queen Creek in particular has new builds within existing communities as well as close by others. This has played into longer days on market as well as price reductions for sellers facing these circumstances.

Builders are eager to move product and therefore have high incentives enticing buyers to purchase their product rather than a resale home. Most buyers feel that if they can get a new build for just a little more than the price of a resale home, that gives them peace of mind as everything in the home is new and warranted.

How does a seller navigate this? Simply knowing these are factors in the saleability of their home is step one. Factoring that information into the list price as well as planning for longer days on the market is step two.

Step three is knowing and preparing for price adjustments along the way. This is a tough one for sellers to embrace, however: pricing to where the market is headed rather than where the market is will help set a seller apart from the competition.

Step four is the preparation of the home going on the market. Clean, declutter, and stage. These are a must in this market. Home staging helps physically place furnishings so buyers know what size will fit in the space. Staging also pulls emotion when done well. Buyers purchase on emotion more than facts.

Buyers also need to know the statistics of the city as well as the neighborhood of the home they want to offer. They should explore new builds even if they weren’t planning on one.

The reason for this is there may be a spec home mostly completed that could still fit their time frame. These are the homes that tend to have the highest incentives as well.

Step one for a buyer is to contact a lender to prequalify. This is also a good time for step two which is to learn what loan products and tools the lender has that could benefit the buyer.

Do they have a lock product where the rate can be locked ahead of time? They should definitely know about rate buydowns. There is a 2-1 buy down where the seller provides concessions on the buyer’s behalf to buy down the rate for two years. There is also a permanent buydown with the same concept.

Step three, know stats for the neighborhood. This will save you money. Be discerning and enjoy the process.

Melanie Nemetz, owner-founder of The Melanie Nemetz Team with Keller Williams Integrity First can be reached at 480- 221-

3034, or fosteringre.com 

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Each office is independently owned and operated

480.221.3034

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