Tourism Talk

from Scottsdale Airpark - March 2022

A ‘Leader’ in His Field

Experience Scottsdale ramped up its tried-and-true strategies that position the city as a year-round, luxury travel destination for meetings, events and leisure

travel. (Submitted photos)

Commercials keep Scottsdale top of mind

By Rachel Sacco Experience Scottsdale

Spring is in bloom in Scottsdale, and after another winter of uncertainty, visitors are ready to enjoy Scottsdale’s beautiful spring weather and all the opportunities that come with it, from teeing off on the golf course to hitting the hiking trails.

Although winter surges delayed some travelers’ plans, research company Longwoods International reports more than 9 in 10 Americans have travel plans over the next six months. People are busy scoping out destinations for their next trips, and Experience Scottsdale is working hard to ensure Scottsdale tops their list with a new commercial and tried-and-true strategies.

As they’ve been making those plans, people in Chicago, Denver, Houston, Los Angeles, Minneapolis, New York City and Seattle have been inspired by Experience Scottsdale’s TV commer-

Spring in Scottsdale sees the return of many opportunities for things to do.

Potential visitors are seeing and hearing Experience Scottsdale's promotions across search engines, on social media, on the radio and in their inboxes, among other sources.

press trips for qualified travel writers and influencers, leading to positive, meaningful coverage in publications like Travel + Leisure, Worth, AFAR and Elite Traveler.

Through all these efforts and others, Experience Scottsdale is keeping the city top of mind with leisure visitors and equipping media, meeting planners and travel professionals with the tools they need to amplify Scottsdale’s story around the world. With so many promoting all that Scottsdale has to offer, we look forward to welcoming more visitors back to our community this spring and beyond. 

cials. One commercial, which we debuted last year, follows a couple throughout the years, showcasing a lifetime of memories built while visiting Scottsdale. It pulls at the heartstrings and speaks to travel’s emotional core.

Our newest commercial, which is airing simultaneously, takes on a more jubilant tone, celebrating the excitement awaiting people in Scottsdale. Travelers today seek inclusive destinations, and with a cast that features people of all races, ages, sizes and sexual orientations, our commercial allows us to better spotlight Scottsdale as a community that welcomes and embraces everyone.

While these commercials air, potential visitors are seeing and hearing Experience Scottsdale’s promotions across search engines, on social media, on the radio and in their inboxes. Plus, they’re coming across magazine articles, blog posts and social media stories about Scottsdale driven by public relations efforts. They’re learning about the city from travel advisers and tour operators trained by our team to sell Scottsdale vacations. Or they’re experiencing our hotels, resorts and venues during conferences Experience Scottsdale helped secure.

As people became more open to travel inspiration, we ramped up our tried-and-true strategies that position Scottsdale as a yearround, luxury travel destination for meetings, events and leisure travel.

We resumed many of our traditional programs that were paused at the onset of the pandemic, with Experience Scottsdale’s teams hitting the road to give Scottsdale a presence in key markets and at industry events. Our teams met with meeting planners, travel advisers, tour operators and journalists across North America. Once international travel restrictions lifted, we headed overseas to prepare travel professionals to book Scottsdale vacations for their clients. We also hosted more Rachel Sacco is the president and CEO of Experience Scottsdale, which establishes Scottsdale as a year-round, luxury travel destination.

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MARCH 2022

Business Horoscopes

By Weiss Kelly, PMAFA

ARIES 3/21-4/20

This month starts “The New Local,” meaning focus on local businesses, as they’re in danger of closing. It may take two years to get it together. Worldwide tensions toward the end of the month may alter your priorities. You work best on your own. Allow time to reconnect with groups and former contacts.

Personal power days: March 4, March 5 and March 31

TAURUS 4/21-5/20

Last month’s intensity does not cool Mars, the planet of action. It suggests you start building a network. Expect disappointments in regard to spending or supplies, like building supplies. Try to pay off outstanding debts. The situation in Russia brings worldwide insecurity. Bottom line: Like a rocket, prices keep soaring. Learn that less is more.

Personal power days: March 6, March 7 and March 8 LEO 7/23-8/22

Mid-month’s full moon on March 18 spotlights issues regarding fi nancial matters. Be conservative with money. The fi rst day of spring on March 21 is the time to reevaluate goals, day-to-day routines and goals. Underline the week of March 28. Job or career opportunities require careful researching or inquiry the fi rst half of the month.

Personal power days: March 14 and March 15

VIRGO 8/23-9/22

The quiet sign of Pisces may not appear so quiet this month. Work on personal and professional relationships and organization. You could start off the month on the wrong foot. Underline March 10 to March 25, as order will become disorder. Much-needed supplies may be limited.

Personal power days: March 16 and March 17

GEMINI 5/21-6/21

Your career — along with confusion and a lack of transparency — is highlighted the fi rst three weeks of the month. Compromising is necessary as there are communication snafus. With infl ation, it might be smart to buy a bike. The planets are direct in motion, so business is not usual. You can handle it.

Personal power days: March 9 and March 10

CANCER 6/22-7/22

Focus on family. Pisces relates to healing, hospitals, medicine, conspiracies and hidden agendas. The United States is a Cancer sun sign and the next year or two may bring out the best in us. Circle the weeks from March 9 to march 20 as favorable cycle. Financial matters will be active and matter.

Personal power days: March 11, March 12 and March 13 LIBRA 9/23-10/23

You seem to find balance despite world conflicts. You follow through on commitments because you’re confident and positive. Focus on improvement and opportunities to meet new friends or business connections from March 5 to March 31. Most businesses may not proceed as expected due to delays, inflation or world crises.

Personal power days: March 18, March 19 and March 20

SCORPIO 10/24-11/21

You’re “on alert” as you’ll cope with situations that are out of your control. It’s time to do something for yourself. Resist confrontation. Positive vibes return, thanks to Jupiter. Money may be juggled this month with home or property matters.

Personal power days: March 21 and March 22

SAGITTARIUS 11/22-12/21

Planetary energies are destined to play a lifelong role. Don’t ignore international confl icts. They will have a stake in what’s happening in the United States. Organize your aff airs in order to travel or import/ export merchandise. Travel will be curtained. Repairs and renovations may be cumbersome at the end of the month.

Personal power days: March 23 and March 24

CAPRICORN 12/22-1/19

Focus on yourself this month. Everything has gone wrong with climate control, world aff airs and spirituality. The good news is we’re ready to address the problems and take ownership. This isn’t easy.

Personal power days: March 25 and March 26

AQUARIUS 1/20-2/18

The sun in your fi nancial house may bring an increase in salary. This month may be challenging, but you’ll achieve your goal. Jupiter — the lucky planet — could introduce you to powerful people. Major career breakthroughs or job off ers are possible the last week of the month.

Personal power days: March 1, March 27 and March 28

PISCES 2/19-3/20

Lady luck in your sign leaves you feeling energized. It’s time to leave your comfort zone — meet new people and discover new tools. Think back 12 years ago. Healing isn’t just medical. It can take the form of music, the arts and spirituality. All of that comes into play in the weeks ahead.

Personal power days: March 2, March 3, March 29 and March 30 

For information regarding business directory placement, call 480-898-6309 or email advertising@scottsdaleairpark.com.

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