BUSINESS

from Scottsdale Progress 10-30-22

by Times Media Group

FOOD

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Makeup artist plans school to curb others’ mistakes

BY ASHLYN ROBINETTE

Progress Contributor

Permanent-makeup artist Aneta Janowska has seen more than enough women walk into her suite with botched eyebrows, eyeliner or lips.

Sometimes, the work is so bad that corrections aren’t possible.

So, she plans on opening a beauty and business school early next year to reduce the instance of poor work in the industry.

“Every day I see a lot of bad work in my industry and unhappy women coming to me for help with their eyebrows,” said Janowska, owner of Euro Glam Beauty & Design, LLC in Gilbert.

Janowska also has a studio inside Ageless Mi MedSpa at 4300 N. Miller Road, Suite 150, Scottsdale.

Ageless Mi is owned by Dr. Robin Borsa.

“She does botox and fillers,” Janowska said. “She is a wonderful person. It’s an amazing place and the owner is so

Aneta has a studio inside Ageless Mi MedSpa at 4300 N. Miller Road, Suite 150, Scottsdale.

(Special to the Progress)

professional.

“We have the same goals: make our women confident and beautiful,” Janowska added.

Janowska provides numerous eye, eyebrow and lip services, including microblading, lash extensions and lip blushing.

Unfortunately, so do inexperienced artists.

As a result, women with poor cosmetic work often come to Janowska in hopes that she can fix it.

“I see clients coming for help with eyebrows done by somebody else and it looks terrifying,” she said. “Mostly I can help them, but sometimes I can’t offer these poor women any help – it is too late. My heart breaks into pieces when I have to say, ‘I’m sorry we can’t help you.’”

After seeing so much work that was too far gone, Janowska realized that there was a problem she might be able to help solve. Since she has hundreds of five-star re-

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Scottsdale duo want what’s best for the planet

BY CHRISTINA FUOCO-KARASINSKI

Progress Staff Writer

Travis Strote and Haley Byfield are saving the world, one pair of leggings at a time.

The Scottsdale residents founded Yoga Democracy, the only zero-waste manufacturers of active wear in the United States. They will showcase their new collection and their best sellers during Arizona Fashion Week 2022.

Yoga Democracy’s event is Friday, Nov. 4, at the Mix Center in Mesa.

“We are going to be showcasing a new collection as well as our bestsellers,” said Strote, a Navy veteran. “We are a locally made brand, seven years going. We manufacture everything in Carefree. We will showcase what we stand for: People and planet before profit.”

A Scottsdale resident, Strote said seven

Travis Strote and Haley Byfield own Yoga Democracy, which is showcasing a new collection of active wear at a special fashion show in Mesa Friday, Nov. 4. (Special to the Progress)

“We are loud and unique and different, and we were hoping women would embody that uniqueness,” he said. “And it worked. We’ve grown a bit over seven years. We just finalized a production facility in Kenya so we can make a deeper impact for the people working for us there.”

The Carefree facility will be used for small batch runs and a sample house. It’s there that Yoga Democracy staff will do research and design for their products.

Yoga Democracy’s clothing are made with recycled water bottles and fishing nets. The excess fabric is collected and repurposed or recycled. It uses a no-water dyeing process that cuts down on waste.

“We put our excess materials in dog beds and donate them to local shelters,” he said.

“If you walk into an average dog shelter,

Silverhawk Private Wealth gets new CEO

PROGRESS NEWS STAFF

oe Laux, recently named CEO and managing partner of Silverhawk Private Wealth in Scottsdale , said he is excited the firm’s growth.

Company founder Paul Mershon will remain in his role as founding partner.

“Paul did an incredible job of building the company since he moved to Arizona in 1992,” Laux said. “It will always be his brainchild, and I’m extremely excited to expand on his long list of accomplishments and take Silverhawk to the next level.”

Laux was the senior private wealth advisor at Silverhawk, working with highnet-worth clients and business owners.

Joe Laux

“His duties will remain unchanged, but he will also be assuming the role of visionary for the company while overseeing operations, the team, and growth initiatives,” the firm said in a release. Laux is a certified financial planner, certified private wealth advisor and certified exit planning advisor and is pursuing advanced training in new financial strategies. Laux started his first business at age 17 and ran his own practice for nearly two decades.

Silverhawk is expanding its advisor base – something Laux said “allow us to have more touchpoints with each client.”

“Money is so personal, but it’s also a means to an end as opposed to the end goal,” Laux said. “Our clients deserve financial advisors who are invested in the end goal, whatever it may be for them.”

“We’re agnostic when it comes to insurance companies and investment platforms. Our fiduciary duty dictates that we place the interests of our clients ahead of our own, so we don’t use proprietary products that may come with a conflict of interest,” he continued. “That fiduciary duty and our focus on relationships have carried us thus far, and clients shouldn’t expect a change in principles.” Information: silverhawkfinancial.com/ joe-laux-cfp-cpwa.

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views and extensive permanent makeup beauty knowledge, Janowska figured who better than herself to teach aspiring artists how to do permanent makeup properly.

She also thought she’d be best for the job because of her experience in economics.

“I can help new entrepreneurs to not only have the beauty skills, but to also have the skills and knowledge for how to start and grow a business,” she said.

Before moving to the U.S., Janowska studied at Poznan University of Economics and Business in Poland where she earned her master’s degree. Shortly after, she opened her first company and focused on financial advising.

For 20 years, she helped clients open, develop and expand their economic business activities in Poland. In 2019, she finished school as a permanent makeup artist, following her true passion: Beauty. She then opened a second business, where she performed permanent makeup services.

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It was only a few years ago that Janowska followed her dream of moving to the U.S.

EuroGlam has grown fast and now, Janowska wants to open a school to support those who want to be entrepreneurs like her.

Janowska knows that small business failure is partially due to factors like inexperience managing a business and unsuccessful marketing initiatives.

So, in addition to in-depth beauty training, Janowska will teach lessons on business fundamentals that will help create a sound business model to generate continuous profit.

“I’m absolutely convinced that there is a strong need for a professional beauty and business school where you can learn permanent makeup and microblading, but also how to grow your own business,” she said. “We have some beauty schools here, but none of these schools show how to open and stay in business.”

She sees her planned school as “giving new entrepreneurs the chance to open their own business but also stay in business.”

Her school will also be more rigorous than online beauty courses. Part of the issue with poor work is that some artists get their certificates online where they aren’t required to practice on many real models, if any.

Some courses consist of just watching a few hours of training then going straight into in-person work – essentially practicing for the first time on clients.

Janowska’s school will require many practice hours on fake skin before students can work on models. This way, students will feel confident in their newly acquired skills and avoid mistakes. “Every day, it’s not like going to work. It’s like a hobby,” she said. “You’re excited every day because you see new people, new faces. There’s nothing you can compare to when you see your clients at the end after you’ve finished their face.

“When they see their eyeliner or eyebrows, and they smile and say, ‘Oh my God!’ It’s the best feeling.”

Janowska is currently searching for a location and staff for her beauty and business school, but anticipates it opening in early 2023.

If interested in being involved in Janowska’s beauty and business school, email euroglambeauty@gmail.com. To book an appointment: euroglam.us. the dogs are sleeping on hard concrete. Therefore, they’re uncomfortable and it lessens the chance for adoption. The dog is already on edge. Our goal is to make the dog more comfortable.” Strote and Byfield met in yoga class in Florida. They founded Yoga Democracy in New York. As Yoga Democracy grew, the partners started looking for sewing machines for sale. They found a small production company for sale in Carefree and they bought it five years ago.

“We moved out to Carefree, and we grew it from there,” he said. “It’s been born and raised here. Previously, we were cutting and sewing on the floor of her apartment in New York City.” Byfield is the lead seamstress and creative captain, who begins the sewing process on every single product Yoga Democracy produces.

The clothing is available on its website, yogademocracy.com, or at its flagship store in Old Town Scottsdale.

Along with showcasing Yoga Democracy activewear, the Old Town location is a micro-production facility. Shoppers can peek in back and see seamstresses creating clothing. In addition to creating clothing, Yoga Democracy offers on-site hems and alterations. Transparency and honesty is key to Yoga Democracy, Strote said.

Strote comes from a family of entrepreneurs. His mother and sister rescue former racehorses. He got the entrepreneurial bug when he started his first company, Pit Dawg Hats.

“When I got out of the Navy, I wanted to continue my service for helping people,” he said. “I traveled all over the world with the Marine unit as their medic. I was in the Navy but attached to a Marine unit. Coreman are the only Navy the Marines will put up with.”

Yoga Democracy Arizona Fashion Week

When: Time TBA Friday, Nov. 4 Where: Media and Immersive Experience (MIX) Center at ASU at Mesa City Center, 50 N. Centennial Way, Mesa Cost: See website for details Info: azfw2022.com