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KSCO Radio for Sale, By Jondi Gumz
KSCO Radio for Sale
By Jondi Gumz
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Michael Zwerling has been in love with KSCO since he was a high school kid broadcasting Santa Cruz High On The Air in the mid1960s. As the station owner since 1991, he’s created a radio station that’s a voice for pretty much everyone.
But now, at 71 — his birthday was Nov. 9 — he has a new love in his life, Amy Hao, co-host of the China Watch show on KSCO and a veteran traveler, and he wants to spend his time traveling with her.
The couple, who met in 2019, are “totally into free speech,” Zwerling said.
They recently returned from a two-week safari in Africa.
“Amy’s not happy unless she’s traveling, and she wants to take me to all these places,” Zwerling said.
That’s why he’s looking for a buyer for KSCO 1080 AM, with sister station KOMY 1340, and the one-acre of flat land at 2300 Portola Drive, Santa Cruz, overlooking Corcoran Lagoon.
Asking price is $1.5 million cash for the two radio stations and the broadcasting business. E 7 rebmeceD yb llorn E 7 rebmeceD yb llorn
Asking price is $6 million cash for the property, which includes the Art Deco studio building, garage, parking lot, concrete event patio, plus the three broadcast towers in the lagoon, which give the 10-kilowatt station the power of a 50-kilowatt station on dry land, according to Zwerling.
He said he’s open to keeping the land and leasing it to the next radio station owner for $15,000 a month.
Of course, a developer admiring the view at Silicon Beach could buy the property and go through the often onerous county permitting process, seeking to change the zoning from broadcasting to something else.
Every Saturday, from 10 a.m. to noon, Zwerling — who dubs himself MZ — hosts the Saturday Special, an eclectic show that might feature him singing karaoke, proponents and opponents of a proposed empty home tax in Santa Cruz, or the recently fired CEO of the Santa Cruz County Fair.
“KSCO Sale” page 9
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Photo Credit: Jondi Gumz
General manager Michael Olson at KSCO radio, which boasts an Art Deco studio.
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