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About San Lorenzo Valley
The headwaters of the San Lorenzo River are just 15 miles from the city of San Jose and just 15 miles from the city of Santa Cruz, both thriving towns during the Mission period. Even so, a steep canyon, an almost impenetrable forest, and formidable Grizzly bears ensured that these headwaters remained largely unexploited by Westerners until the 1880s. Rich in natural resources such as vast forests of redwood lumber, tan oaks, and lime deposits, once discovered, this virgin landscape was pillaged and plundered. A few enlightened individuals understood that the clear cutting techniques of the lumber companies would soon result in the total loss of this natural wonder. Their endeavors resulted in the founding of California’s first Redwood State Park at Big Basin, saving this precious resource for future generations.
Today the San Lorenzo Valley (SLV) is home to just over 25,000 residents in the towns along the river of Felton, Ben Lomond, Brookdale, and Boulder Creek, Communities upslope from the river include Mount Hermon, Lompico, Zayante, and Bonny Doon.
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The region is known for its abundance of state, county, and local parks, redwood trees, and sensitive species and habitats. Recreation, lodging, camping, shopping, and restaurants abound making the area a premier tourist destination in the Central California area.
Lisa Robinson President of San Lorenzo Valley Museum
The business communities of the San Lorenzo Valley and Scotts Valley have weathered many challenges over the recent years, and 2023 appears to be no different. Just as recovery from COVID continues, our communities were hit with a massive series of atmospheric river storms in late December 2022 that lasted through mid January 2023. The San Lorenzo Valley was particularly hard hit, with extended power outages and major road damage.
My office works closely with state and federal officials, as well as recovery organizations, to ensure as strong a business climate as possible amid all these challenges. The San Lorenzo Valley boasts of three commercial town centers – Felton, Ben Lomond and Boulder Creek – each which features their own character and diverse set of markets, restaurants and other small businesses. Scotts Valley has attracted both national retailers and locally owned businesses, and in 2022 brought on a new Target store as well as a host of exciting new businesses to a stylish development called The Hangar.
As we think about supporting our community during ongoing recovery processes, we must remember the importance of patronizing local businesses as much as possible despite the reliance many of us developed on online ordering during the COVID pandemic. We can continue to strengthen our local economy by spending our hard-earned dollars right here in Santa Cruz County.
The business communities in the San Lorenzo Valley and Scotts Valley have weathered many challenges over the recent years and recovered strongly. 2023 will be no different, although it’s safe to say that local businesses have faced an unprecedented challenge with the simultaneous crises of a global pandemic and devastating wildfire. The road to recovery will be long and at times unpredictable. But my hope is that both California’s roadmap out of the COVID-19 pandemic and our County’s Office of Response, Recovery and Resiliency work on post-fire rebuilding will result in a renewed business climate.
The San Lorenzo Valley boasts of three commercial town centers – Felton, Ben Lomond and Boulder Creek – each which features their own character and diverse set of markets, restaurants and other small businesses. Scotts Valley has attracted both national retailers and locally owned businesses as it continues to serve the needs of a growing population, many with connections to Silicon Valley.
As we think about supporting our community during this year of recovery, we must remember the importance of patronizing local businesses whenever possible. While the pandemic has made us more reliable on online goods and services delivered to our doorsteps, we can strengthen our local economy and workforce by spending our hard-earned dollars right here in the heart of Santa Cruz County.
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Come Join us at the Four Points By Sheraton Scotts Valley!
Come Join us at the Four Points By Sheraton Scotts Valley!
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Come Join us at the Four Points By Sheraton Scotts Valley!
With 128 spacious rooms, two meeting spaces, 5030 Restaurant & Lounge and a beautiful patio surrounded by Redwoods and Carbonara Creek. Also close by multiple attractions such as Santa Cruz Beaches, Wineries and Roaring Camp Railroads. Whether a leisure guest or a business traveler, we are the ideal hotel for you.
With 128 spacious rooms, two meeting spaces, 5030 Restaurant & Lounge and a beautiful patio surrounded by Redwoods and Carbonara Creek. Also close by multiple attractions such as Santa Cruz Beaches, Wineries and Roaring Camp Railroads. Whether a leisure guest or a business traveler, we are the ideal hotel for you.
With 128 spacious rooms, two meeting spaces, 5030 Restaurant & Lounge and a beautiful patio surrounded by Redwoods and Carbonara Creek. Also close by multiple attractions such as Santa Cruz Beaches, Wineries and Roaring Camp Railroads. Whether a leisure guest or a business traveler, we are the ideal hotel for you.
For more info, call (831) 438-1500
For more info, call (831) 438-1500
With 128 spacious rooms, two meeting spaces, 5030 Restaurant & Lounge and a beautiful patio surrounded by Redwoods and Carbonara Creek. Also close by multiple attractions such as Santa Cruz Beaches, Wineries and Roaring Camp Railroads. Whether a leisure guest or a business traveler, we are the ideal hotel for you.
For more info, call (831) 438-1500
5030 Scotts Valley Drive, Scotts Valley, CA, 95066
5030 Scotts Valley Drive, Scotts Valley, CA, 95066
5030 Scotts Valley Drive, Scotts Valley, CA, 95066
For more info, call (831) 438-1500
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