Zagat Example by Tim Stevenson

2011/12 corporate products

www.zagat.com/solutions

Iconic

Leverage the strength of the Zagat brand to enhance your company’s marketing efforts.

Zagat is a pop culture icon frequently highlighted and parodied by the media, receiving millions of media impressions weekly.

In the Media

A Powerful Marketing Tool

What We Offer: Gifts & Guides: Keep your name top-of-mind year long with our popular imprinted guides and gift sets. Digital Products: Give your clients instant access to Zagat Ratings & Reviews. Easy to deliver. Easy to measure. Licensed Products: Put Zagat content on any platform: print, digital, online, applications, software, mass media. Advertising & Sponsorships: Reach our top-level audience through ads, microsites, mobile sponsorships and custom events.

features include:

Custom Cover Editions: Create your very own Zagat guide. Combine our long shelf-life content with your messaging.

• Bill Maher

• Regis & Kelly

• The Daily Show

• David Letterman

• Saturday Night Live

• The Simpsons

Custom Research: Market research is our core function. Our surveys can help you learn more about your customers.

• Ellen Degeneres

• Seinfeld

• Two and a Half Men

• Today Show

• Sex & The City

• Chelsea Lately

Call 1.800.540.9609 or e-mail corpsolutions@zagat.com to order

www.zagat.com /solutions

Leather-Bound Editions

Stay top-of-mind all year long with our popular imprintable guides and gift sets.

Leather-bound guides have a high perceived value with silver-edged pages, a satin ribbon marker and can be stamped with your company’s name and logo. Also includes a black gift box.

Deluxe Editions

Gifts & GUIDES

Gifts & Guides

Zagat’s best-selling trusted guides become powerful marketing tools when co-branded with your logo and messaging – perfect for use as holiday gifts, event premiums, loyalty rewards and so much more.

Signature Single & Executive Double Leather Slipcases Select any one or two of our Deluxe Edition guides and present them in these high-quality black leather slipcases. Slipcases can be blind-embossed with your company’s logo.

Deluxe Edition & ZAGAT.com Gift Set Get the best of both worlds by bundling a Deluxe Edition guide (any title of your choice) with a oneyear Premium Membership to ZAGAT.com that covers hundreds of cities worldwide.

2-Book & 3-Book Sets Choose any two or any three Deluxe Edition Zagat guides in our stylish box sets to create a valuable personal gift. Emboss the box cover and guides with your company’s logo.

New York City Weekend Edition This all-new gift set includes three pocket-sized guides to help both tourists and native New Yorkers get the best out of a NYC weekend. From Friday night dinner and drinks, to a day of shopping on Saturday, wrapping up with Sunday morning brunch, the New York City Weekend Edition will ensure the most memorable nightlife, shopping and dining experiences in the Big Apple. Slip case available for customization, minimum order required.

Call 1.800.540.9609 or e-mail corpsolutions@zagat.com to order

www.zagat.com /solutions

Packaging Options

Create your very own Zagat guide. Combine our content with your branding and imagery in a variety of formats.

Present your gifts in style with our wide variety of packaging options.

PACKAGING OPTIONS

Custom EDITIONS

Custom Editions

Gift Boxes Our high-quality gift box holds one full-size guide and includes a vellum liner.

Custom Cover Editions This unique marketing vehicle reinforces your brand with every use. Take any one of our existing titles and customize the cover and inside pages to promote your brand, products and/or services.

Custom Content Editions

Mailing Boxes

Build your own co-branded Special Edition Zagat guide to reinforce your brand positioning and maximize the impact of your marketing message. Mix and match content by theme, market and more to create a guide that is uniquely yours. Available in a variety of sizes and formats.

Make fulfillment easy with these self-sealing mailing boxes–a perfect fit for any full-size guide.

Mailing Envelopes These colorful envelopes can hold a single guide and are available in blue, red, green and white. Made of non-rip material with a selfsealing adhesive strip.

• Custom Mini-Guides Lightweight, inexpensive and effective, Mini-Guides have the same dimensions as our standard guides but have fewer pages. Their slim size makes them perfect for use as an event premium or direct mail piece. • Pocket and Neighborhood Guides

These sturdy mailers are a perfect fit for all of our gift boxes.

• Small – fits small gift box

• Medium – fits gift box for Signature Single Leather Slipcase

Deliver your marketing message and reinforce the benefits of a particular location with a custom Pocket or Neighborhood guide.

Corrugated Mailing Boxes

• Large – fits a large gift box for our Executive Double Leather Slipcase

• Wallet Guides

Holiday Cards

Our most compact in size, Wallet Guides are great for on-pack promotions, magazine insertions, giveaways, guerilla marketing and event premiums.

Let us make your holiday gifting even easier. Choose a holiday card design that is sized to complement any of our guides or box sets.

Call 1.800.540.9609 or e-mail corpsolutions@zagat.com to order

www.zagat.com /solutions

ZAGAT.com Premium Memberships

Engage consumers and add value and interest to your marketing platforms by including Zagat content that speaks to your target audience.

With access to trusted ratings and reviews for restaurants in hundreds of cities worldwide, ZAGAT.com is a fun, valuable gift that your clients will use and appreciate year-round.

Zagat

content can appear in:

• Magazine Inserts • Mass Media • Navigation Devices • Print • Product Packaging • Websites & Microsites

Choose By: • Market

Customize

• Content theme

with your messaging

• Cuisine type

Available as printed gift cards or codes for electronic distribution.

• Feature

gift memberships

• Etc.

Co-branded

landing page

Create a co-branded ZAGAT.com experience for your gift recipients. Your advertisements will run exclusively for the life of the gift membership – keeping your brand top-of-mind throughout the year.

Call 1.800.540.9609 or e-mail corpsolutions@zagat.com to order

www.zagat.com /solutions

ZAGAT.COM PREMIUM MEMBERSHIPS

CONTENT LICENSING

Content Licensing

Open House Sponsorship

Run prominent, above-the-fold ads on ZAGAT.com. We will create an impression-based package based on your budget and goals.

Gain maximum exposure and 100% SOV by sponsoring FREE access to ZAGAT.com Ratings & Reviews for a limited time – presented by “your company.” Package may Include:

• 100% SOV ads

• Customized landing page

• Dedicated e-mail announcements

• Homepage presence on ZAGAT.com

• PR support

E-mail Sponsorship Speak to an engaged audience of food and leisure enthusiasts by sponsoring any one of our numerous e-mail announcements.

Drive

traffic and build brand

awareness with our unique targeting and ad capabilities:

• Geo and destination • Cuisine (e.g., Japanese, Italian, etc.) • Demographics (e.g., Gender, Age) • Roadblocks and site takeovers • Ratings (e.g., Places with 27 for food or higher) • Category or feature (e.g., Lists, Blog, etc.) • User type (e.g., Members, Premium Members)

Custom Homepage Placements For maximum exposure, custom sponsorships and large marketing partnerships may include integrated, co-branded homepage placements.

Options Include: • Dedicated e-mails • Mobile product news • Store e-mails • Survey e-mails • ZAGAT.com offers • Zagat Wine promotions • Other special offers

Call 1.800.540.9609 or e-mail corpsolutions@zagat.com to order

www.zagat.com /solutions

ZAGAT.COM ADVERTISING

High Visibility Advertising

Custom Content Sponsorships & Microsites

The incredibly popular Zagat Buzz blog covers the hottest openings and closings, trends, news, features, special events and more! Align your brand with valuable content that ZAGAT.com users request and rely on every week.

Provide ZAGAT.com users with FREE access to Ratings & Reviews, presented by “your company.” Feature free content within a cobranded microsite and/or on search and browse result pages throughout the site.

Blog Series Develop engaging and relevant editorial content (e.g., Top 10 places in NYC to watch the Super Bowl, How to make a great mojito, etc.), brought to you by “your company.” Promote your brand alongside valuable, trusted information that ZAGAT.com users rely on and are eager to read. Incorporate video, Q&A interviews, etc.

E-Newsletter Take-over Advertise in all editions, or choose only select editions. E-mail reach by edition • Best of the Buzz (282K) • NYC (280K) • Los Angeles (89K) • San Francisco (70K) • Washington, DC (53K) • Philadelphia (51K) • Boston (46K) • Chicago (41K) • London (24K) • Avg. open rate: 15%

Call 1.800.540.9609 or e-mail corpsolutions@zagat.com to order

“Sponsored by” designation is clickable and can drive traffic back to your site.

www.zagat.com /solutions

custom content sponsorships & Microsites

Zagat BUZZ SPONSORSHIP

Zagat Buzz Sponsorship

Zagat Social Media

Our popular culinary event program consists of exclusive, one-of-a-kind dining experiences at new and notable spots in major U.S. markets. Reach an engaged audience by sponsoring one or more events that could include a tasting, wine pairings, prix fixe menus, previews and/or special chef demonstrations. Note: events for a private guest list are also available.

Create a unique, viral social media campaign to run on Facebook, Twitter and other popular networks. Campaigns may include quick polls and surveys, contests, sweepstakes and more.

Our Impressive Fan Base Official “Suggested User” in the Food & Drink Category on Twitter Ranked No. 1 “Food List Curator” on Twitter Ranked in the Top 1% of all Twitter Accounts!

Sponsorship includes: • Dedicated e-mail(s) sent to ZAGAT.com members • Event signage (menu, goody bags, giveaways, etc.) • Homepage presence • Optional site with rich media content for event (i.e., videos, recipes, etc.) • Reserved seats for VIP’s and brand ambassador • “Sponsored by” placement on Zagat Presents homepage • Social media outreach • Geotargeted banners • Zagat Buzz e-newsletter placement

Learn more at www.zagat.com/zagatpresents

Call 1.800.540.9609 or e-mail corpsolutions@zagat.com to order

www.zagat.com /solutions

SOCIAL MEDIA

Zagat Presents EVENT SPONSORSHIP

Zagat Presents Event Sponsorship

Leverage our proprietary research methodology to learn more about your customers and competitors, evaluate your brand or further explore market segmentation within any industry. Our survey results have been incorporated into major awards, recognition programs and have been heavily promoted in large-scale consumer marketing and advertising initiatives.

Custom

CUSTOM RESEARCH

Custom Research

Leverage Zagat’s engaging content and powerful brand to create a customized digital Zagat guide to be distributed virally. Select a city and theme that speaks to your target audience. Guides may be promoted through the Zagat Buzz blog and e-newsletter, ZAGAT.com ads, a custom landing page and Zagat’s social networks.

surveys we have conducted include:

• Airlines • Beverage/Liquor • Cruise Lines

T:11.55”

• Fast Food • New Markets • Physicians • Travel/Tourism • Wireless Carriers • And more to come!

T:21”

Custom Digital Guides & MOBILE SPONSORSHIP

Custom Digital Guides

Mobile Sponsorship Sponsor our mobile site to reach a growing audience of tech-savvy foodies. Recieve 100% SOV of all the estimated above-the-fold banners.

®Registered trademark of Zagat Survey, LLC, used with permission. Within the Fast Food and Quick Refreshment categories, ZAGAT 2010 National Restaurant Chain Survey. ©2010 Starbucks Coffee Company. All rights reserved.

This advertisement was prepared by BBDO New York

Monthly Traffic

and

CLIENT: PRODUCT: JOB#: SPACE: BLEED: TRIM: SAFETY: GUTTER: PUBS: ISSUE: TRAFFIC: ART BUYER: ACCOUNT: RETOUCH: PRODUCTION: ART DIRECTOR: COPYWRITER:

Stats:

Starbucks Grande of You P06207_A FULL PAGE 4/C None 11.55” x 21” None None NYT, Boston Globe 8/17/10 Michelle Nguyen None Michael Verga None Tony Russo Kim Haxston Laddie Peterson

Filename: P06207_A_SBS_GEN_V2 Proof #: 2 Path: STARBUCKS:Volumes:STARBUCKS:P0..._A_ Mechanicals:P06207_A_SBS_GEN_V2 Operators: Wolcott, Catherine / Blane

Created: 8-13-2010 2:13 PM Saved: 8-13-2010 2:13 PM Printed: 8-13-2010 2:15 PM Print Scale: None

Fonts Helvetica Neue (55 Roman), Gotham (Medium) Graphic Name Color Space 6196-1.tif (CMYK; 344 ppi)

Ink Names Cyan Magenta Yellow Black

Eff. Res.

• 125,000 sessions • 800K – 1M page views • 50% are iPhone users

Ratings & Reviews are only available to ZAGAT.com Premium Members 16

Call 1.800.540.9609 or e-mail corpsolutions@zagat.com to order

www.zagat.com /solutions

A powerful marketing tool

Available Content U.S. Restaurants

International Restaurants

• America’s Top

• Beijing

• Atlanta

• Canada

• Boston

• Europe’s Top

• Charlotte

• Hong Kong

• Chicago

• London

• Cincinnati

• Shanghai

• Cleveland

• Tokyo (English)

• Columbus

• World’s Top Restaurants

• Connecticut • Denver/Mtn. Resorts

Hotels

• Detroit

• Top U.S. Hotels, Resorts & Spas

• Kansas City

• World’s Top Hotels, Resorts & Spas

• Las Vegas • Long Island

Lifestyle Content

• Los Angeles/So. California

• America’s Top Golf Courses

• Miami/So. Florida

• World’s Best Movies

• Minneapolis/St. Paul

• NYC Food Lover’s

• Naples

• NYC Nightlife

• New Jersey

• NYC Shopping

• New York City • Orlando • Philadelphia • Phoenix/Scottsdale/Tucson • Portland • Sacramento • Salt Lake City/Mtn. Resorts • San Diego • San Francisco Bay Area • Seattle • St. Louis • Tampa/Sarasota • Texas • Washington, DC/Baltimore • Westchester/Hudson Valley

4 Columbus Circle, New York, NY 10019 1.800.540.9609 • 212.977.6000 Fax: 212.262.9798 corpsolutions@zagat.com • www.zagat.com/solutions

Call 1.800.540.9609 or e-mail corpsolutions@zagat.com to order

“Tim and Nina are doing a great job of keeping up with the kids lately.” – CNET “The world’s leading provider of consumer-based content.” – Business Week “The most trusted guide.” – The Today Show “...the perfect solution to provide value to our customers.” – Direct TV “...critical to our promotion and helped make the campaign memorable.” – Intel Corporation “...a unique, high-impact vehicle for connecting with our audience in a meaningful way.” – Yahoo “The hottest guide series in the U.S.” – USA Today ”The people’s choice empire.” – Chicago Tribune

4 Columbus Circle, New York, NY 10019 1.800.540.9609 • 212.977.6000 Fax: 212.262.9798 corpsolutions@zagat.com • www.zagat.com/solutions