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A Neighbourhood for People

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Place Identity

Place Identity

Promoting Inclusivity

Based in the demographics identified on the previous page, we have identified five groups who we anticipate living in and using the site. Our goal is to integrate all these users to ensure we create a place that is intergenerational, diverse and inclusive for all. This approach draws from Jan Gehl’s ‘Cities for People’ and the 8:80 Cities concept.

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Users

Oxford tends to accommodate for students and working professionals well and high numbers of these have been identified in the surrounding area so these make up two of our groups. We have then targetted visitors & tourists, elderly, reduced mobility & disabled and children for our site as these are not well accommodated for the West End currently. Through analysis the needs and wants of each group, we will accommodate into our masterplan design.

Children

I wish my neighbourhood to be safe from cars, so my parents aren’t stressed when I go outside to play with my friends. I’d love to live near playgrounds and play spaces and be close to school.

Eldery, reduced mobility & disabled

My main wish is for Oxford to be equal and inclusive for all groups of people. I often feel segregated from the rest of the community since it is more difficult for me to move around the city. I wish to have more amenities and healthcare services near my home.

Visitors & tourists

Everyone is in love with Oxford’s unique architecture, misterious streets, and rich history and nature. I wish the city would preserve its style and character. Whenever I visit a city, I wish to stay in an accommodation close to the city centre & with good public transport links.

Students

An ideal environment for me is the one where I can have an active life - play sports, go out on the weekends, do shopping, and travel easily to other cities by public transport. I also wish to live close to university and have nearby study spaces.

Working professionals

I wish I would spend less time commuting and use this time in a more enjoyable way. I’d love to live closer to my workplace. I also wish to be surrounded by green spaces so I can have more active and healthy lifestyle, since I spend too much time indoors sitting at my desk.

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