AV Specialist Vol. 122 by Tim Jones

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Microtiles at Capital Markets Summit

New adaptive streaming standard

Phone Swap graded on DaVinci Resolve State of the art TV at Sky News Arabia Buck McNeely tames the wild

Marketing 201 for geeks

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Steadicam training with Garrett Brown

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The new XA20s x 8.5BERM from Fujinon The new XA20s x 8.5BERM makes your wish come true. You can look forward to a sharp HD image resolution and a long focal length range from 8.5 to 170 mm. Thanks to the built-in 2 x extender, you can increase this to as much as 340 mm. All built into a robust, ergonomic housing for a surprisingly attractive price. Fujinon. To see more is to know more.

17.02.12 12:29

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Contents AV Specialist Volume 122

Exciting times ahead for local broadcasting While connectivity in South Africa has traditionally been very expensive, prices are beginning to come down and caps have been lifted as a result of improved infrastructure and availability, making broadband a far more affordable technology than before.

State of the art television at Sky News Arabia Sky News Arabia is a new venture, which will bring world class news coverage to the Middle East, in the Arabic language, 24/7.

For more than 20 years Vitec products have criss-crossed the globe with Buck McNeeley, host and producer of the

popular TV series: The Outdoorsman

Sennheiser’s ADN conference system is proving a major success in the Middle East, with Saudi Arabia now boasting the highest number of installed systems in the world.

with Buck McNeeley. Publisher & Managing Editor Kevan Jones kevan@avspecialist.tv Feature Editor Dick Hobbs dick@avspecialist.tv Editor Bev Kempster bev@avspecialist.tv Circulation Renate Mortimer renate@avspecialist.tv Designer Rajiv Gopalan rajiv@avspecialist.tv Advertising sales Africa, Middle East, UK Kevan Jones kevan@avspecialist.tv Europe Emmanuel Archambeaud earchambeaud@defcommunication.com Represented in the Middle East by: AV Specialist MENA FZ LLC PO Box 502314, Dubai United Arab Emirates Represented in South Africa by: Doddington Direct cc PO Box 3939, Honeydew, 2040, South Africa Tel: +27 (0)11 083-6418 Fax: +27 (0)86 525 3852 Represented in Europe by: Def & Communication 48 Bd Jean-Jaurès, 92110 Clichy, France Tel: +33 (0)1 4730 7180 Fax: +33 (0)1 4730 0189

Sennheiser ADN conference systems in Saudi

Jordan TV selects Harris playout & archive solution Harris has received an order from Jordan Radio and Television (JRTV), the state broadcaster in Jordan, for a complete digital file-based news production, archive and continuity playout solution.

Publisher’s Note In the latest issue of Financial Mail editor Barney Mthombothi describes how South Africa suffers from a moral deficit that seems to be afflicting all strata of society — from government, to business, to the lowliest state functionary. “It’s a feeding frenzy,” he writes. “People are neither afraid nor ashamed to be caught with their fingers in the till. Corruption is so commonplace it doesn’t shock us anymore.” In his editorial comment he goes on to write about the naivete of Bheki Cele, South Africa’s embattled police chief who breached procurement procedures by taking part in the "flawed leasing" of two buildings earmarked for police accommodation – and then went on to write about Cele’s predecessor, Jackie Selebi, who is of course in jail, serving a long term for corruption. That just about sums up the country’s predicament. Corruption has not only reached the highest levels of law enforcement, but the fox now guards the chickens. The involvement of the hierarchy in criminal activities or the abuse of power sends a signal to the foot soldiers that they, too, can partake of the forbidden fruit. What follows is the erosion of public trust in state institutions, and a moral abyss it’s difficult to get out of. As I was reading this article I wondered whether these improper business practices have manifested themselves into our everyday life – how has the audio-visual profession stood up to this ‘moral deficit’? And is SACIA’s value statement in which members commit to truth, honesty and the pursuit of excellence in all aspects of the audiovisual profession an aspiration that’s real or are we merely throwing up pretty words to

AV Specialist supports SACIA members in the quest for truth, honesty and the pursuit of excellence in all aspects of the audio visual profession.

disguise the rot that exists at the core of our business? I’m interested in hearing your feedback so please visit the SACIA LinkedIn page and share your comments with us in an online discussion. It’ll be interesting to hear how far the worm has borrowed into the core of our business.

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Product

news Snell launches Kahuna 360 Compact At the 2012 NAB Show, Snell will introduce the Kahuna 360 Compact, a smaller-frame version of the company's Kahuna 360 video switcher, and one that is ideal for live production environments. Offering true 1080p switching in a 6RU chassis, the new Kahuna 360 Compact enables a smooth and cost-effective migration from SD to HD to 1080p, making Snell's award-winning production switcher technology accessible to an even wider audience. Easy to deploy and equipped with the familiar Kahuna interface, the Kahuna 360 Compact is ideal for OB trucks, studio-based productions, houses of worship, and other live production applications. The new switcher delivers all of the functionality of the full-sized Kahuna 360, with up to three full mix/effects (M/E) and seven keyers per M/E, as well as Snell's exclusive Make M/E technology, which enables multiple independent sublevel switchers. Like the larger Kahuna 360, the Kahuna 360 Compact breaks the tradition of fixed M/Es, fixed resources, and fixed formats, and supports many simultaneous productions that would otherwise require multiple switchers.

FOR-A debuts 1ME to 2ME production switcher FOR-A has introduced the HVS-390HS, the latest in its line of compact, cost-effective switchers. Available in 1 M/E and 2 M/E versions, it includes 16 HD/SD-SDI inputs and eight outputs (expandable to 24 inputs and 13 outputs), with frame synchronizers for all inputs. The new video production switcher will be unveiled at the 2012 NAB Show. “Multiple markets have enthusiastically embraced this product line, including broadcasters, educators, houses of worship, and corporate video producers,” said Khalid Sweidan, sales manager for FORA Middle East & Africa. “The HVS-390HS maintains the compact footprint and operating style of our previous models, and improves the operation style with the addition of macros and pneumonic keys.”

Libec launch new SWIFT JIB50

Phonak in-ear prompter

UBMS is proud to introduce Phonak Communications to Africa and the Middle East. Since 1992 Phonak has specialised in the development, design, production and distribution of ultra-miniaturized wireless

audio systems. By combining its expertise in hearing technology with ongoing research, Phonak has pioneered breakthroughs like “Invisity”, the world’s first and only in-ear RF receiver. Actors, presenters and newsreaders around the world regularly benefit from this tiny piece of Swiss innovation. Meanwhile their lightweight microphones have reshaped faces on stage. Their ingenious designs combine great looks with the highest sound quality and unsurpassed user friendliness. The Invisity is comfortable to wear and offers excellent sound quality.

Libec have launched their Jib50, a new jib featuring a strong telescopic arm. Available in kit form with carrying cases, it is a truly portable system, at home in the studio and in the field. The Jib50 has been designed to be versatile and adaptable to users' needs: a remote control box, monitors and a remote head can all be fitted to the jib with minimal effort. Like the Jib30, the Jib50 is quick, compact and dynamic. It can be set up in minutes, hence its name Swift Jib. A stand-out feature of this model is its telescopic arm. Rather than fixing on extension units, a time consuming and often fiddly process, Jib50's arm simply extends by turning the lock levers. Despite this additional mechanism, the Libec jib is still able to support considerable loads. Even fully extended at 190cm, it can still hold a 10Kg load, as much as many other systems can manage at a metre length. At its shortest setting - 100cm - it has the build quality to hold an impressive 20Kg of equipment. This strength and adaptability makes the product a highly versatile piece of equipment. 3

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Product

news LYNX Technik debut yellobrik 3G Audio Embedders LYNX is launching its new family of yellobrik multi-channel embedders / de-embedders at NAB 2012. The three new modules expand the ever-growing yellobrik line of compact signal processor solutions. The PDM 1284B - AES audio embedder / de-embedder for unbalanced audio is multifunctional in that it functions either as a four channel AES embedder or de-embedder, or as a two channel AES embedder and de-embedder. Additional channels of audio can be embedded and de-embedded by cascading modules together. The PDM 1284B automatically detects the audio format and deactivates the sample rate converters to preserve encoded bit streams such as DolbyE. LYNX products are distributed in Southern Africa by Questek Broadcast

Litepanels expands LED fresnel line Litepanels is making big news at NAB by introducing a new member of its daylight balance Sola Series of Fresnels, along with the entirely new Inca Series of tungsten balanced Fresnels. The Sola 4 daylight Fresnel fixture is the smallest DMX controllable LED Fresnel on the market. The new focusable fixture features a 4-inch (10cm) Fresnel lens and uses a small fraction of the power consumed by conventional fixtures. It employs Litepanels’ proprietary LEDs to produce the company’s hallmark soft light quality daylight colour balance. The Sola 4 is based on the same breakthrough Fresnel technology as Litepanels’ awardwinning Sola 6, but in a smaller, more lightweight form factor. It provides the controllability and light-shaping, single shadow properties inherent in a Fresnel light, with a range of focusing from 70 to 10 degrees. Like all Litepanels fixtures, Sola 4 can be dimmed from 100% to zero with no noticeable shift in colour temperature.

Harris improves control in File-Based workflows

During Cabsat Harris introduced their new NEXIO Studio Suite to help customers easily and affordably transition to tapeless studio production and more efficient file-based workflows. NEXIO Studio Suite is designed for live multi-camera studio productions such as news and magazine-format, entertainment and reality TV shows. It enhances the control of video servers in production studios, offering familiar video tape recorder (VTR) functionality while adding the

operational benefits of multichannel, nonlinear video servers. The software simplifies the operation and control of many server ports over IP networks, including multichannel recording and playback within NEXIO servers. “Broadcasters and production professionals are increasingly moving away from expensive, high-maintenance VTRs as they transition to tapeless studio production and file-based workflows,” said Said Bacho, regional director of Harris Broadcast Communications. “Harris NEXIO Studio Suite gives our customers the best of both worlds for live studio roduction: A familiar user interface and the path to a cost-efficient, streamlined, tapeless studio production experience.”

Sachtler deal up the Ace

Sachtler will present their new Ace tripod system at NAB 2012. Compact, durable, and absolutely lightweight, due to its unique composite

material Ace offers familiar Sachtler quality at a sensational price/ performance ratio. Ace is the optimal camera support for the growing video and DSLR filmmaker market, offering an authentic broadcast feel for the first time to videographers whose projects include everything from low-budget documentaries and EB to industry films, wedding, event, and training videos, as well as webinars. Featuring an ergonomic design, intuitive operation, and a payload range of 0 to 4 kilograms (8.8 lbs) Ace is ideal for lightweight HDV camcorders and videoenabled DSLR cameras.

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Intelligent Ethernet control Forget about using little screwdrivers in an attempt to match all your monitors. Now you can conveniently adjust and match every monitor remotely from your laptop or desktop. Simply connect SmartView Duo to your ethernet network and use the included Mac or PC software.

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Product

news High quality HD images for multiple applications The popular Canon HJ17ex7.6B now has a brother – the Canon HJ17ex6.2B. In fact, with its focal length of 6.2~106mm, extra wide angle and a shorter MOD, the newcomer takes on the role as the ‘Premium Standard’ 2/3” HD camera lens and further strengthens the line-up of Canon’s HJ lenses. The HJ17ex6.2B is an ideal choice for the ENG (Electronic News Gathering) broadcasting sector. It’s a high performing solution for instances when a wider and closer shot is required, providing both convenience and the opportunity to capture creative images. It’s a great performer in close-up interview situations or in closer object shooting. The lens is designed to deliver superb optical performance throughout its whole focal range and also provide high resolution and contrast at any object distance.

First for PAGlink camera battery system PAG is using NAB 2012 to launch its new PAGlink highpower linking battery system. PAGlink is the first camera battery system that allows you to link more than two V-Mount Li-Ion batteries, combining capacities for longer camera runtime. PAGlink has a greater current availability than other linking systems. When linked, PAGlink batteries provide up to 12A for power-hungry high-definition broadcast, digital cinema, and 3D camera set-ups. PAGlink batteries form a high-speed serial network that controls charge and discharge. It is the first battery system that allows charging to take place while the batteries are linked. The new PAGlink PL16 two-position charger is designed specifically for simultaneously charging up to eight linked PAGlink batteries per channel. During charging the, battery’s individual display clearly indicates its state-ofcharge. PAGlink batteries can also be charged, whilst linked, using any other reputable manufacturers’ V-Mount Li-Ion charger.

EVS shapes the future of broadcast

At the 2012 NAB Show, EVS will present its latest range of solutions for fast turnaround TV sports, news and entertainment. The leader in live sports and high speed media production technology will give visitors new production perspectives based on its new XT3 and XS production servers. The XT3 is the new future-proof video

recording and production server from EVS. At the heart of their Sports360° system, XT3 has been designed with advanced capabilities such as eight recording/playback channels in loop mode, multicodec native support, and embedded high/low-res media management to get the most out of any recorded frame at the highest speed and reliability. The new XT3 platform is the industry’s first server featuring six non-stop 3Gbps feed ingest and playout channel capabilities for live and near live 3D or 3G production operations.

Playout platform speeds deployment of new channels Harmonic has announced the release of the ChannelPort integrated channel playout device for Spectrum media server systems. Combining channel branding and master control switching with clip playout on the industry's most trusted media server platform, the modular ChannelPort enables broadcasters, content owners, and service providers to speed the cost-effective deployment of new television channels through a simple incremental upgrade to their existing Spectrum architecture. "As consumer desire for more content delivered to more devices increases, broadcasters, content providers, and cable and satellite operators are challenged to launch new branded channels and services — while reducing costs," said Larry Kaplan, co-founder of Omneon, at Harmonic.

The South African Communications Industries Association is a not-for-profit Trade Association committed to promoting the adoption of professional standards in the audiovisual industry throughout Africa.

An informed business choice Question: When selecting a vendor for your next AV installation, which of these items is the LEAST important item you should consider? a. b. c. d.

Price quoted for the project Installation quality of the installations dept Company reputation in the marketplace Financial stability of the supplier

Answer: (a) In today’s tough economic climate it’s obviously important to consider price as an important factor in choosing a supplier for your next AV installation. But choosing a supplier based on price alone is a surefire path to failure and an ineffective AV solution. Chose a vendor based on their ability to provide an AV solution that meets your requirements and make sure you’re buying from a reputable organization with certified staff and the resources to back-up your installation on a longterm basis.

SACIA is the leading trade association for the professional AV industry in Southern Africa. We promote the adoption of professional standards in the local market and our members commit to truth, honesty and the pursuit of excellence in all aspects of the audiovisual profession. When you’re looking for a reputable supplier with a proven track record in the professional AV market, our members are a good place to start. For more information on SACIA and a full list of members, please visit www.sacia.org.za

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Product

news Grass Valley 3G Fiber-To-Triax Converter At NAB 2012, Grass Valley is adding to the flexibility of its 3G Camera Transmission system with the LDK 4427 3G Fiber Camera to 3G Triax Converter, allowing users producing programs in resolutions up to 1080p50/60 to send their signals across any type of cable infrastructure. The LDK 4427 performs a 1-to-1 conversion of a 3G fiber camera signal to a 3G triax signal. Ancillary data—such as return video, control and intercom—are also converted on a 1-to-1 basis, with full access to all transmission diagnostics at any time. “With the new LDK 4427, the 3G Camera Transmission family of products is complete and Grass Valley now offers the ultimate in camera transmission flexibility,” said Marcel Koutstaal, Senior Vice President of Cameras for Grass Valley. “With all of our 3G Camera Transmission systems, there is absolutely no compromise in quality and each converter allows customers to get even more value out of their camera investment.”

Axon show new SynCross modular router During February AXON attended the Middle East’s CABSAT show and demonstrated their new SynCross modular router line. This is part of the Synapse system and fits in the same form factor as other Synapse modules. SynCross is capable of switching 3Gb/s, HD and SD SDI signals, as well as compressed domain signals such as ASI/DVB and SSI/SMPTE310. The SynCross routing system can occupy from 1 slot in a Synapse frame for an 8 input/ 8 output system up to 5 slots for a system with 40 inputs and outputs. It is very simple to expand a SynCross system up to 40 inputs and outputs, both in electrical or fiber or a mix between optical and electrical. This system can be controlled via Ethernet, Cortex Control Panels or Cortex.

Sony unveils new dimension to ‘Believe Beyond HD’

Jasco offers latest Avid editing software Jasco Broadcast Solutions (previously Spescom IT) is now offering the latest additions to the Avid media editing range as part of their end-to-end solutions offering to the broadcast market. Media Composer 6 is the latest release in Avid’s range of professional video editing software, and Pro Tools 10 and HDX represents the newest update to their digital audio workstation platform. “These tools form part of the broader Avid suite of products, offering full featured individual tools that are also fully interoperable with each other. Jasco Broadcast Solutions brings world class production and postproduction tools to the sub-Saharan African market, along with a wide range of other solutions and branded products,” says Steve Lauter, Sales Manager at Jasco Broadcast Solutions. “As a major release, version 6 of Media Composer incorporates several exciting changes from version 5.5. One of the biggest changes is the new Avid Open I/O which opens up the software to be used with third party vendor hardware.”

At NAB 2012, Sony will reveal its latest technology innovations as it builds on the success of its ‘Believe Beyond HD’ vision. Since unveiling the prototype at NAB 2011, Sony has shipped more than 400 F65 CineAlta 4K cameras, setting a new standard for digital cinematography and enabling full end-to-end Sony 4K production, from 9

acquisition to projection. Other recent products like OLED monitors and 35mm sensor cameras have also conquered markets and opened up new opportunities to differentiate for content producers. “Despite challenging natural disasters, 2011 has been a year of discovery and success. Notably, OLED and F65 technologies have broken new ground in producing superior image quality. We also understand that speed and reliability of workflows is key for our professional customers and products like XMPilot and our media asset management solutions have encountered strong pick up throughout the world ” said Rob Sherman, MD at Sony Professional Solutions MEA.

Christie lights opening ceremony of 12th Pan Arab Games In December 2011 dancers, musicians, athletes, and falconers both on foot and on horseback paraded through the Khalifa Stadium in Doha (Qatar), which had been transformed into a huge screen for the opening ceremony of the 12th Arab Games.

onceived by the British event production agency David Atkins Enterprises on a commission for the Organising Committee of the Pan Arab Games, the opening ceremony entitled Journey to Light relied on the expertise of its French technical services provider ETC and the Christie Roadster series of projectors purpose-designed for event production.

Totally original installation Christie’s partner ETC is an experienced event manager thoroughly familiar with the creative challenges David Atkins Enterprises can pose: its project manager Patrice Bouqueniau describes the opening ceremony of the 12th Pan Arab Games as “a totally original installation, even more ambitious than the one we did in Vancouver in 2010… This time, too, we chose Christie

projectors – partly for their unequalled illuminating power, but also for their outstanding blacks and their unrivalled dependability.”

Spectacular 3D projection Two towers were put up on above the stands opposite the display area, to cover the whole of the Khalifa Stadium which at nightfall would be turned into a giant screen. In groups of three, 42 Christie Roadster HD18Ks on one tower and 36 Christie Roadster S+20Ks on the other had the job of lighting the ground and producing the spectacular 3D projections, while another eight Christie Roadster S+20Ks (four in each tower) were aimed at the central stage constructed beside the stands. “The ground was covered in white geotextile, making a giant screen 136m long by 72m wide”, said Patrice Bouqueniau. It was a real 5280 x 3264 pixel challenge to cope with 10

the constraints imposed by the grandiose set design; but that wasn’t all. The configuration of Christie projectors deployed by the ETC technicians needed as many as twelve matrix overlays in some parts of the image, all modulated using Christie’s Twist technology. ETC for its part relied on its media diffusion system Onlyview to map video according to the 3D projection surfaces. “Onlyview made it possible to use the same Christie projectors to project the images onto the flat surfaces as well as onto the 3D ones”, said Patrice Bouqueniau. For the matrices, ETC chose to use 4:3 and 16:9 projectors using Christie Roadster S+20Ks for the one and HD18Ks for the other. “Set design constraints are absolute: we chose to use these two types of matrix because we couldn’t get the same pitch angle from both towers to cover the whole of the projection surface”, he said.

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off their power and dependability once again in the very the heart of the action, amply justifying the repeated confidence of its partner providers.

Faultless spectacle To ensure a faultless spectacle when it came to the ceremony, ETC went for media diffusion using what is known as a â&#x20AC;&#x153;redundant distributedâ&#x20AC;? installation in which a â&#x20AC;&#x153;masterâ&#x20AC;? player broadcasts its control signals by optic fibre to the individual â&#x20AC;&#x153;slaveâ&#x20AC;? players associated with each projector. In this way each slave player stores the entire media and selects that part of the image addressed to its projector, forwarding the data stream to the projector by DVI. A parallel back-up network is updated live: if needed, each back-up player transmits the data stream via the second DVI input on each Christie Roadster. â&#x20AC;&#x153;A system like that is just so capable, you can think up any back-up configuration you wantâ&#x20AC;?, Patrice Bouqueniau emphasised. The opening ceremony of the 12th Pan Arab Games, like all spectacular events in the past and no doubt in the future, provided the ideal opportunity for technological innovation and creative digital artistry. This one was projected onto the biggest surface ever, within the circuit of a stadium. Watched by no fewer than 40,000 enthralled spectators, Christieâ&#x20AC;&#x2122;s projection solutions showed

Message of peace Journey to Light, a magnificent spectacle combining performance of many art forms, was above all a message of peace and freedom conveyed by the values of sport and the celebration of Arab culture. In an allegory of the coming together of peoples from all over the Middle East, the set design celebrated the desert as the land of prophecy, where disparate tribes learned to live together in perfect harmony through the shining light of knowledge.

Inspired by Islamic history â&#x20AC;&#x153;In close collaboration with the Arab Games Organising Committee, DAE created a story inspired and informed by the stories and images of pre-Islamic and Islamic history,â&#x20AC;? said David Atkins, CEO, David Atkins Enterprises. â&#x20AC;&#x153;The Ceremony was created to acknowledge the importance of these times, at a time when the very pages of Arabic history are being re-written.â&#x20AC;?

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hile we are still quite far behind much of the Western world in terms of connectivity, much is being done to change this situation. This opens up a host of exciting possibilities within the broadcast space, as new technologies that run off IP infrastructures become a viable option in the local space. The improvements to telecoms have allowed broadcasting technologies to piggyback off this infrastructure, enabling broadcasting applications to be applied without the cost of developing purpose-built connectivity solutions. This represents the next evolution in the convergence between traditional IT, telecoms and broadcast, allowing for tailored networked content provision. It also means that Internet television, a technology enjoyed in many first world countries, but one which until recently has been unattainable in South Africa, is now beginning to emerge in the country.

Commercial IP television Commercial IP television is a new space in which we can expect to see extensive growth in the future. Internet broadcasting is another exciting possibility opened up by improved infrastructure, using streaming video over the Internet to deliver content in new ways, by new providers, to both broadband and mobile networks. The possibility of Internet broadcasting is becoming a reality thanks to new technology that is now available in South Africa, which provides innovative, reliable streaming media solutions that enable the capture, management and delivery of video to broadband and mobile networks. Comprehensive platforms are now available for the digital media marketplace, enabling broadcasters to reduce costs and expand audiences to new markets. Together, the improved broadband and availability of new streaming technologies opens up a whole new market within the broadcast space. Using video streaming allows

corporate broadcasters to distribute custom content to offices across the country, and even the world, and will enable gated communities to tailor viewing options to suit the individual needs of residents. This also has great potential within the distance learning space, as lectures can be broadcast to

students no matter what their location, either recorded or live, which enables learners to ask questions as if they were in a physical lecture room environment. For service providers themselves, Internet broadcasting provides access to a range 12

of new services, from hosting and providing content to offering packages designed for aspiring broadcasters to deliver their content.

Digital terrestrial Digital Terrestrial Television is a move that is already happening in the local market, as South African and African broadcasters gear up to migrate from analogue to digital broadcasting. Many major content providers have begun the conversion, and once this is completed new opportunities for broadcasters will almost certainly emerge. Handheld IP television, such as DStvâ&#x20AC;&#x2122;s Mobile Drifta, are also emerging to provide viewers with new means of viewing broadcasted content. However, while this technology is becoming more readily available and we are seeing a move towards more digital content locally, infrastructure remains a barrier to entry within the community broadcasting. Consumers do not yet trust the reliability and costing of broadband, and until these and other issues such as licensing can be resolved, the availability of greater number of targeted community television and radio stations will not be growing to any great extent.

Nigerian comedy ‘Phone Swap’ graded on DaVinci Resolve Earlier this month Jason Moffat’s boutique colour grading studio in London used Blackmagic Design’s DaVinci Resolve colour correction system to finish ‘Phone Swap’, a comedy feature film by acclaimed Nigerian director Kunle Afolayan.

rising star in the Nigerian film industry, Afolayan wanted his latest film to challenge the poor image quality often associated with the Nigerian market. The project brief for Moffat was simple. To create a beautiful, high quality picture that would not look out of place in western cinema. “The grading schedule on ‘Phone Swap’ was quite intense,” says Moffat. “I was limited to a couple of remote sessions and two face-to-face four day sessions while the director was in London. This type of schedule is where DaVinci Resolve really comes into its own. With Resolve’s performance, I was able to use multiple LUTs to allow me to mix linear and LOG footage, without any preprocessing. The use of custom LUTs based on film stock helped to give the picture a more filmic colourimetry, and provided the ability to control shadow and highlight roll-off more efficiently. Using multiple tracks also allowed us to preview variations on VFX passes while adding scanned 35mm grain made it possible to create a gritty feel that we needed on some scenes.” Moffat recognizes that he’s obsessed with colour and this obsession is embodied in every frame

Jason Moffat asserts that the performance afforded by DaVinci Resolve meant he was able to achieve a very high finish on the ‘Phone Swop’ material in a short space of time.

of the film. “A long time prior to studying photography and design in Cape Town I 'made movies' using a torch and tinted clear film - projecting it on the wall for my own amusement,” he says. “After arriving in the UK in 1993 I spent several years involved in colour restoration of fine art scans from bad or damaged originals through to producing colour work on fashion and natural history images for books and magazines. This was punctuated by a period of working in Soho - compositing - as the digital age took hold on the moving image. This is 13

where my beady eyes were opened to the opportunities of combining my love of colour with the emerging world of Digital Intermediates and Digital Colour Grading. What could be a more perfect vocation? So here I am now, creating what I hope is visual harmony for the silver screen, and some smaller screens too.” He asserts that the performance afforded by DaVinci Resolve meant he was able to achieve a very high finish on the ‘Phone Swop’ material in a short space of time. “The ability to work fast without impacting technical standards means everything in schedules of this kind,” he says. Thanks to DaVinci Resolve Moffat was able to use a DPX-to-DPX workflow, allowing him to grade the same files the visual effects team was working from. The collaborative approach meant he was able to eliminate many of the QuickTime gamma issues that can so often plague a colourist’s day. Once the grade was complete, DPX and QuickTime streams were rendered for mastering. The film took 8 months to shoot in Nigeria and the technical impact Moffat has had is immense, elevating it well above the standard normally associated with the Nigerian film industry.

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Gearhouse provides Christie solution for Capital Markets Summit A Christie MicroTiles display and Christie Spyder image processing provided a design highlight at the recent IMNhosted South African Capital Markets Summit at the Westin Cape Town Hotel's Conference Centre.

aking place for the ninth year, the two-day event set out to examine the recovery and growth of the South African Securitisation and Debt Capital Markets communities — and featured a number of keynote speakers. Christie partners, Gearhouse South Africa, serviced the event’s design/ production company, Eventworx, with an imaginative MicroTiles solution, designed to wow the 500 invitees, from various financial institutions.

Early adopters Gearhouse were early adopters of MicroTiles, and with 100 modules in their inventory were comfortably able to design an 11 x 8 landscape display, set in the foyer of the Conference Centre, to allow content to be screened in 16:9 format. The client had no hesitation in backing the MicroTiles solution after Gearhouse had made them aware of the advantages of adopting this next generation technology. Gearhouse project manager, Mike Tempest, confirmed that his company also provided the support structure for the wall which was built into a custom hard faced set. The MicroTiles display itself was used a backdrop to a Smoothie Bar (with guests served drinks during the tea breaks).

overlaid on top of the media server layer. According to Mike Tempest the event was an outstanding success and EventWorx Executive Director concurs. “At Eventworx we are always looking to create dynamic and original solutions for our clients and working with the team at Gearhouse we were able to deliver an exhibition and networking space with multiple client messages,

Customised presentations The content screened consisted of customised presentations and advertising provided by Tequila, the advertising agency for lead sponsor, Standard Bank. Financial trading information was also displayed as a ticker, together with CNBC Africa, and the service company used the WiFi and Satellite TV channel available from the venue itself. The Spyder X20 took feeds from an AV Stumpfl Wings Platinum media server — for playback of the video content — a digital decoder and Mac Mini (which provided the ticker tape source) outputting to the wall in 1920 x 1080 resolution. Via the Spyder, two separate PIPs (picture-in-picture) were 14

huge brand presence, a unique presentation solution and a major talking point amongst the delegates. “The versatility and quality of image delivered by the MicroTiles and Mike’s ability to manipulate them, allowed us to present a richly customised visual solution to our client creating an outstanding solution that simply ‘owned’ the show.”

Meyer Sound weathers sandstorm to elevate Dubai Jazz Festival During February the tenth Skywards Dubai International Jazz Festival moved to a spacious new site at Dubai Festival City. A robust Meyer Sound MILO-based line array loudspeaker system covered the site with exemplary sound - even after being pummeled by a ferocious sandstorm. Total attendance topped 46,000 for the nine evenings of performances.

n the second day of the festival we had one of the worst sandstorms in recent years,” recalls Karl Da Costa, technical manager of Dubai-based Artes Middle East LLC, which has equipped the festival with Meyer Sound systems for the past five years. “A couple of video screens came down, and dust was getting into everything. Yet we managed to get through the afternoon sound check. Fortunately, the winds died down by evening, and all the loudspeakers performed flawlessly for the show.” The main stage hosted four nights of international genre-blending headliners, including Jason Mraz, James Morrison, Spyro Gyra, James Blunt, Acoustic Alchemy, and Jools Holland with his Rhythm & Blues Orchestra. The durable left and right arrays for the main stage each comprised 13 MILO loudspeakers. Flown above the MILO loudspeakers were two M3D line array loudspeakers aimed squarely at the VIP balconies, which were set 70 meters back from the stage. Sixteen

700-HP subwoofers bolstered the low end, six CQ-2 loudspeakers supplied front fill, and a Galileo® loudspeaker management system with two Galileo 616 processors handled system drive. “I was extremely satisfied with the sound quality,” says Anthony Younes, CEO of Chillout Productions, founders and organizers of the Dubai Jazz Festival. “We received positive feedback on the quality of sound throughout the festival from our corporate partners, as well as from those in the crowd.”

Audio for the smaller Jazz Garden Sub Stage was supplied by 12 Meyer Sound M3D line array loudspeakers, six M3D-Sub subwoofers, four M’elodie line array loudspeakers as outfills, four UPJ-1P VariO loudspeakers as front fills, and a Galileo loudspeaker management system with one Galileo 616 processor. Artes also supplied full FOH and monitoring packages for the festival. The principal console at the main stage was a Yamaha PM5D-RH and a Midas Heritage 3000 for Jonathan Butler; the principal monitor console was another PM5D-RH, with an Avid VENUE D-Show for James Morrison. The sub stage deployed a Midas PRO2C console at FOH and a Yamaha LS9 console at monitors. Shure supplied wireless microphones, with wireless in-ear monitors from Shure and Sennheiser. Eight MJF212A stage monitors from Most High Productions provided foldback for the main stage, augmenting a system that included six UM-1P stage monitors from Artes.

Share ideas on LinkedIn Join the SACIA LinkedIn group and share the online discussion about products and issues impacting the future of the professional AV industry in Southern Africa.

To find us, click the Groups Tab in your LinkedIn profile and search for SACIA

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Industry players unite to promote new adaptive streaming standard A diverse group of technology leaders have announced the creation of the DASH Promoters Group, a new organization dedicated to driving the broad adoption of MPEG's DASH (dynamic adaptive streaming over HTTP) standard, which was ratified in November 2011.

ASH is designed to address the dramatic growth of Internet video by defining a universal delivery format, which provides end users with the best possible video experience and dynamically adapts to changing network conditions as video streams to their devices. It incorporates all of the best elements of proprietary adaptive streaming solutions designed to solve the classic issues users see when they stream video: intermittent stalls, poor video quality under changing network conditions, and significant video start-up lag. The membership of the DASH Promoters Group represents a significant cross section of major players across the multimedia and video delivery value chain. Microsoft, Netflix, and Qualcomm are the founding members. Other companies rounding out the membership at the time of this announcement include: Adobe, AEG Digital Media, Akamai, BuyDRM, Digital Rapids, Digital TV Labs, Dolby,

EBU-UER, Elemental, Envivio, Ericsson, Harmonic, Intertrust, NDS, Packet Ship, Path1, RGB Networks, Samsung, Thomson, University of Klagenfurt, and ZiXi. With the formation of the Promoters Group and significant interest from a variety of companies, commercial DASH solutions are expected this year and the current members expect their ranks to swell.

DASH streaming video

"Harmonic is very committed to the DASH technology," said Thierry Fautier, senior director of convergence solutions at Harmonic Inc. "We believe DASH is the only way to effectively scale video over the Internet. We're excited to be the first video company to demonstrate solutions based on DASH technology at Mobile World Congress."

As part of their strategy to accelerate DASH adoption, the Promoter's Group will be demonstrating DASH streaming video at the Mobile World Congress 2012 and at various other events taking place during the year. "Demonstrating the live ingest of DASH content and the dynamic synthesis of DASH manifests and segments is the first step toward DASH leveraging the benefits of capacity, efficiency, and security brought by the Akamai Intelligent Platform," said Will Law, principal

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architect, Media Division, Akamai. "Public interoperability demonstrations among encoders, media delivery systems and playback clients inspire market confidence for this new format. DASH brings the promise of convergence in media delivery, as well as improvements in encoding and distribution efficiency, rights management and the overall consumer viewing experience." "Harmonic is very committed to the DASH technology," said Thierry Fautier, senior director of convergence solutions at Harmonic Inc. "We believe DASH is the only way to effectively scale video over the Internet. We're excited to be the first video company to demonstrate solutions based on DASH technology at Mobile World Congress."

Important milestones "The formation of this organization and the demonstration at Mobile World Congress are important milestones," said Rob Chandhok, senior vice president of software strategy for Qualcomm and president of Qualcomm Internet Services. "Qualcomm played a central role in defining this standard, bringing its deep understanding of the constraints of mobile devices and the ever-changing dynamics of wireless data transmission to bear on

"As the first company to support H.264 in a broad video delivery platform, we're excited to help define and advance MPEG-DASH to become a standard that is enabled across all major platforms and devices."

Adaptive streaming the challenge of improving upon current streaming solutions. The fact that so many important companies are joining together to drive this standard into broad commercial adoption is particularly gratifying."

Standards decelopment In addition to promoting broad adoption of DASH, the Promoters Group will focus on aligning ongoing DASH standards development, promoting the use of common profiles across industry organizations, and facilitating interoperability tests and plug-fests to demonstrate the usability and completeness of the DASH standard. "Adobe has a long history of supporting and actively promoting industry standards and open formats," said Ashley Still, director of product management, Video Solutions at Adobe.

"Given Microsoft's role in chairing the development in ISO/MPEG of the DASH standard, we are excited to see it become available to customers," said Sudheer Sirivara, senior director â&#x20AC;&#x201C; media services, on the Azure Application Platform Team at Microsoft. "We pioneered the development of adaptive streaming as a platform with Smooth Streaming, and over the last three years, we have learned a lot about doing adaptive streaming at scale across multiple customers and large online events. We look forward to bringing our learning to MPEG-DASH to help make it successful as a widely deployed standard." The DASH Promoters Group is also working toward recommended deployment configurations for DASH, informally called DASH-264. This would enable a minimum set of DASH requirements for the industry and help enable further commercialization of mobile devices that support it.

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State of the art television at Sky News Arabia Sky News Arabia is a new venture, which will bring world class news coverage to the Middle East, in the Arabic language, 24/7. It will be transmitted in both SD and HD, and its news coverage will also be available online, on tablets and on smart-phones. As a start-up, its production facilities represent the state of the art in television and online news, and building its new centre was one of the largest undertaken in the region.

he broadcaster is a joint venture between BSkyB, the company owning the UK’s Sky brand, and Abu Dhabi Media Investment Corporation. Its production facilities are housed in a completely modernised studio on the twofour54 campus, and a new three-storey block has been built alongside it to house the newsroom, graphics and editing, and machine rooms and operations centre. The business requirement was to concentrate on the quality and the scope of the newsgathering, so workflows in the new facility had to be as automated and streamlined as possible. For a very large scale project the timescale was tightly defined, with the broadcaster planning to award the systems integration contract in the early part of 2011. System design, construction, installation, and training and rehearsals – for a largely new staff drawn from the Middle East & North Africa region – had to be completed for an on-air date in the spring of 2012.

Following detailed negotiations, Sky News Arabia awarded the contract to TSL. As a major international systems integrator, TSL could demonstrate success in large-scale projects, and the ability to drive leading manufacturers to achieve new levels of integration and interoperability. It had an existing base in the United Arab Emirates which would provide local support and staffing. TSL also had facilities in the UK large enough for the complete system to be built and tested while the site was being prepared.

Vendor agnostic approach Most importantly, it brought a completely vendor-agnostic approach to system design, which allowed Sky News Arabia to specify some key pieces of equipment, and to develop a pragmatic approach to the rest of the architecture, which was important to deliver a system which was not only functional but easy to support over the lifecycle of its capital investment. 18

Studio and control – seamless flow Sky News Arabia elected to create most of its 24-hour output from a single large studio, with a number of presentation areas within the sets dedicated to different programmes and parts of the day. To provide a seamless flow from one area to another, and to give directors maximum flexibility, 11 cameras are provided. Sony HD cameras, Vinten Radamec robotic pedestals, Grass Valley Kayenne production switchers and Calrec audio mixers were used, with motion graphics and clips triggered by the Kayenne switcher from Grass Valley K2 production servers and the large Vizrt graphics system. All production content, including crafted packages are held on the EVS storage area network, and they too are cued from the Kayenne. One of the most distinctive features of the project is the use of an overall monitoring and routing layer driving very large monitor walls: they are amongst the largest ever built. Routing and processing

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is by Miranda. As well as the studio control room, the large monitor walls provide viewing of all sources or multi-view layouts in the network operation centre. An Avid iNews system provides the editorial facilities. This is linked, through MOS, to Vizrt graphics and a large EVS media production server system, which provides the asset management for all production content. As well as controlling recorded material inserted into the news programming, Harris provides automated playout, switching between the studio and recorded content and commercials. Omneon servers are used for transmission, and there are two TX suites. The SD and HD versions of the channel run basically the same programmes, but graphics and interstitials are tuned to each variant so the two are treated as separate outputs. There is a Spectralogic tape robot linked to the EVS and Omneon server networks. Front Porch Digital archive software talks to the EVS and Harris software to ensure efficient retrieval of content. The project also includes the construction of a small contribution studio.

television news operation, each element required is booked separately, calling for a lot of manual co-ordination. Sky News Arabia wanted to be able to make a single

Bevan Gibson, Launch Technical Director for Sky News Arabia, adds his perspective:

Instant access to assets A vast amount of content is planned to arrive at the station each day, from local crews and from feeds around the world. Ingest is onto the EVS server network, from where it can be accessed by any user. 12 edit suites are included in the project, running Apple’s Final Cut Pro. These are editing directly on the EVS storage area network for maximum speed and efficiency. Completed packages are dropped into a dedicated folder for checking, quality control and delivery to playout. All graphics systems are provided by Vizrt. Extensive use is made of template graphics, allowing journalists to complete captions from their desktops. More sophisticated graphics and maps are created by specialists and transferred to the studio for transmission.

Crossings solution A project of this scale, which looks to achieve efficiency through automation, calls for the integration of systems from a number of manufacturers, which in turn requires new developments in those products and to create an open interface between them. Designing these interfaces and promoting the development of the additional functionality is a critical aspect of the system integrator’s task. An excellent example is in the unified bookings system required by Sky News Arabia for its communications systems around the world. In the traditional

booking for all functionality. The solution uses the ScheduAll booking system, to which the manufacturer developed additional

“The thinking behind Sky News Arabia is to translate the well-established and respected Sky News values to a new market. Those values include a willingness to use the latest technology to deliver the most rounded, most up to date reporting, so we knew that this had to be a state of the art broadcast centre. “We had just completed a project to move Sky News in the UK to HD, which meant creating a new production centre and newsroom. That experience was hugely helpful in developing the design for Sky News Arabia. We took the same philosophy but learnt from our experiences in London. “We wanted to improve the workflow still further to be as efficient with our staff as possible. Sky is keen on efficiency that takes advantage of the latest technology which might have a high capital expenditure but bears dividends in terms of controlled 19

staff costs. “We also carried out extensive research before making our core infrastructure decisions. We looked at the technology that was widely used in the Middle East, but we also chose carefully for technology that was futureproofed. TSL is an independent system integrator, so they had no agenda in pushing us in any direction other than what they believed would work. “The TSL design team has had significant input on the project, and what we have jointly created is pretty advanced for a news environment. The way the scheduling system has been fully integrated across the whole solution, is a good example of why we are way ahead of anyone else. It is down to the skills and experience of TSL’s engineers that they not only came up with this cutting edge integration, but they could also push the vendors beyond their normal comfort zone to make it all happen. This really makes a big difference in how large complex projects turn out, and it is one of the reasons we chose TSL in the first place. “The way we managed the factory build and acceptance parts of the project, was not the fastest method, but it was a very practical way to work in order to simplify the on-site implementation, and make effective use of time while the construction workstream was being completed at the site. Seeing the complete system come together at TSL, proving the original design concepts to be correct, gave us huge confidence.”

Call for papers

Promoting AV excellence in Southern Africa During August 2012, SACIA (the Southern African Communications Industries Association) are hosting an exhibition and conference programme that will focus specifically on the use of audiovisual technologies in business, government, education and Houses of Worship. We are now inviting submissions from organizations, companies or individuals who are interested in presenting a paper. Presentations should focus on the successful application of AV technology and while manufacturers and dealers are welcome to submit papers, presentations should not be structured to sell or promote a particular brand or product. Presentations can vary in length from 30-90 minutes based on relevance and content. Priority will be given to papers which address the use of AV technology throughout Africa.

When: 7-8 August 2012 Where: Misty Hills Conference Centre, Muldersdrift, South Africa The SACIA ProAV Forum will comprise four half-day conference sessions each supported by local media and industry bodies specific to their market. Each session will focus on the use of AV technology in: • Government • Business • Education • House of Worship If you’re interested in presenting a paper during the SACIA ProAV Forum please send a detailed synopsis to forum@proav-africa.org or call +27110836418

FORUM

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functionality to provide connectivity with a number of other systems. These include Miranda routing, quality control and editing, as well as IP circuits and switches and recording. An extension to the contract will add control of the satellite farm, so dishes and transponders, together with Tandberg & Harris encoders and decoders, will be included in the unified booking system. TSL drove the development of new functionality for the Broadcast Bionics PhoneBox system. It is now capable of controlling the Riedel intercom infrastructure, so that as well as setting up the complete signal path a ScheduAll booking also sets up the talkback paths between the appropriate locations. The result is that a single booking can set up an encoder in, say, Cairo, and connect it via MPLS or satellite path to Sky News Arabia; route it to a decoder, frame rate convertor or audio shuffler as required; record it to the server and update the asset management; and ensure that all participants are connected on talkback. All the elements are automated, so the booking merely requires source, destination file and time.

Viewer loyalty across all platforms All content within the centre is filebased, and because the station is new there is no historical backlog of video or audio tape. This means that all content transfers are over IP. To accomplish this while achieving broadcast standards of reliability, and allowing priorities to be set for traffic close to air time, calls for careful design of the IP infrastructure. This is a very significant challenge for the system designers. While many system integrators still lack a real understanding of what is required in this area, TSL has invested significantly in skills and staff in recent years, recognizing that it is the difference between success and failure in a tapeless environment. To deliver the required capacity and latency performance TSL specified multiple networks, with Cisco Nexus 7000 switches in a collapsed core topology. This allows the content network to be managed and for all performance indicators to be achieved. Built in to the requirements from the start was the recognition that television news now relies on non-broadcast content, and has to deliver to non-broadcast platforms. It was a central requirement that Skype video conversations should be used live on air, for example, or that YouTube or other User Generated Content (UGC) videos should be capable of being broadcast as soon as they were on line. Given that the design for Sky News Arabia was being developed at the time of the

revolution in Egypt, these requirements were very much in the forefront. Equally, audience loyalty is retained when they can access news from their preferred trusted source wherever they are. Making the same content available in multiple formats online for a range of IP devices from smartphones to the web called for a fast transcoding farm and the broadcaster’s own content delivery network to push the material out. These new requirements added to the traditional broadcast requirements of lines from remote bureaux, ingest, feeds to uplinks and other broadcast hosts. The result is that Sky News Arabia’s network operations centre is large, featuring numerous operational positions sharing a huge monitor wall: 10 metres wide and with 400 tiles.

Simplified support The philosophy of Sky News Arabia at the start of the project was to make a significant capital investment to achieve a system which worked smoothly and reliably, and used automation to minimise the requirement for operational staff. Newsgathering is expensive, and Sky News Arabia wanted to devote as much of its operational budget on getting journalists and crews out to the scene of breaking news. The design requirement for the technology was that the latest thinking in workflow should be employed to achieve this seamless automation, and that best of breed products should be used to maximise quality and flexibility. At the same time, it was recognised that if there were too many vendors involved, and therefore too many potentially risky interfaces, reliability may

be compromised. If faults occurred, valuable time to resolution could be lost by finger-pointing among manufacturers, each suggesting another was at fault. To minimise this problem, where multiple manufacturers were available for a particular piece of technology, then preference was given for those who were either already involved in the project, or who could demonstrate strong local support in the Middle East. For example, Miranda was providing monitoring and control, so it made sense to use Miranda routers. Harris was providing automation and scheduling, so its IP encoders and decoders were selected. The intention is to make the whole broadcast centre as easy to support as possible.

Resolving issues in Pre-Build Following the competitive selection process, TSL was appointed as system integrator in early 2011. Its design and project engineers worked in partnership with Sky News Arabia’s launch team, on site in Abu Dhabi, from March to May to develop the requirements and detailed design. During this period key design decisions were made as early as possible, enabling TSL to place orders on equipment which might be time-constrained, and to initiate development of additional functionality and interface software. The decision was taken to build the complete system in one of TSL’s factories in the UK. While pre-building in this way is routine for TSL, the Sky News Arabia project was a major undertaking. There are more than 100 equipment racks in the complete system, meaning that the whole of the factory floor in one of TSL’s facilities was taken up with it. Building the racks in the right relative locations meant that much of the inter-cabinet cabling could also be prepared. The second big advantage was that TSL is located just to the west of London, close to the European headquarters of many of the major suppliers, and a short distance from Heathrow airport should other product specialists need to fly in. It meant that problems and conflicts could be resolved very quickly. The system build took from June to August, with a rolling programme of factory acceptance seeing a sign-off from Sky News Arabia in September. While the equipment was packed up and shipped to the Middle East preparation and site cabling started in October. Final installation on site was in November and December. Testing on site ran through January 2012, with site acceptance tests in February. This left plenty of clear time for training, familiarisation and rehearsals before the on-air date in spring 2012.

Buck McNeely tames the wild with Vitec For more than 20 years, Vitec products have crisscrossed the globe with Buck McNeely, host and producer of the outdoor adventure television series The Outdoorsman with Buck McNeely. From the frozen wilderness of Siberian Russia to the steamy jungles of Africa and many points in between, Anton/Bauer batteries have helped deliver consistently reliable performance even in the most challenging shooting environments.

erfect for McNeely and his crew, Anton/Bauer batteries power the thrilling video that has propelled the exciting series to become the largest syndicated outdoor adventure programme in the world. The crew’s recent two-week, onlocation filming of an African safari is the latest example of Anton/Bauer batteries’ ability to ensure the show goes on, even in the most extreme environments. McNeely and his crew travelled to Africa to film a safari storyline about a father and son documenting African wildlife. The crew filmed stock footage of a virtual menagerie of animals in their natural habitats, including elephants, rhinoceros, baboons and Cape buffalo. “In extreme climatic conditions, from deserts to the frozen wastes of the Arctic, and mountains to

swamplands, we’ve found that Anton/Bauer products hold up,” says McNeely, founder of Outdoorsman International and producer of The Outdoorsman with Buck McNeely. “They perform very well, even in the 22

chaotic filming environment of chasing wild animals as they leap and bound across the African plains. We also like the longevity of the Anton/Bauer batteries, because when we’re shooting, it’s usually from dawn to dusk. Additionally, the batteries are very portable, which enhances our ability to get into remote locations and shoot great footage.” Currently, The Outdoorsman crew is relying heavily on DIONIC 90 and DIONIC HCX batteries. Also in the crew’s arsenal are two CINE VCLX batteries, which are used during production with monitors, lights and wireless receivers. McNeely was drawn to Anton/Bauer almost two decades ago, when he found himself in the snow of the Rocky Mountains with a dying battery right before a crucial

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Power problems

shot. At that moment, McNeely knew he needed a more reliable and durable power source. Today, he carries six to eight Anton/Bauer batteries when his crew goes on location and uses four batteries on average per day.

Low power lighting He’s also a big fan of the new range of lighting from Litepanels “We had a kit of two MicroPro LED lights and brought the new Sola ENG Fresnel on-camera light as well,” McNeely explains. “We mounted the Sola ENG on my Panasonic HDX-900 camera and ran it off the Anton/Bauer DIONIC HCX batteries. The MicroPro light, which offers self-contained power via six AA batteries, simply mounted on top of our other cameras and we could also hand hold it to fill and illuminate subjects.” Most of the production occurred during daylight hours but McNeely used the fixtures as fill lights on faces that were in shadows and for the interiors of lodges and sheds. “On several occasions we used them to light the aftermath of a late afternoon hunt to illuminate close ups of an animal’s features,” he adds. “We chose to use the Sola ENG in certain situations where we needed a powerful

yet portable light that puts out a stronger beam,” he says. “Since it also has a dimmer knob, I could fine tune the level of illumination. “I don’t know what I did before Litepanels lights,” he admits. “They are versatile and can go anywhere due to their low power consumption, battery or AC operation, compact form and lightweight. The lights have become an important part of our production team as we travel the planet seeking high adventure and filming events for our television series.”

While in Africa, a region where unusually high power surges are typical, The Outdoorsman with Buck McNeely crew experienced severe issues with power spikes. In one incident, an extremely high power surge caused a spike to break through a surge protector and incapacitated a charger. McNeely made contact with Tony Niemeyer, the local Anton Bauer dealer, who immediately put him in touch with Neville Reid from Logical Creations. Neville was able to repair the charger but a few days later, another power spike completely destroyed the unit. Tony once again came through, providing a loan-unit to ensure that production would not be halted in any way. “Anton/Bauer means reliability. From Tony [Niemeyer] to Neville [Reid] and the folks at the corporate office, Anton/Bauer comes through every time,” says McNeely. “The Anton/Bauer team helped us to overcome our challenges and put on a great production…in fact, we may even have enough footage for half a dozen new episodes based on the content we shot in Africa. If not for Neville and Tony, this excursion would not have been nearly as successful.”

Searle Street Post is smoking with new Hiero suite Searle Street Post has expanded its production pipeline with HIERO, The Foundry’s groundbreaking new online edit solution. The leading Cape Town post production facility is using HIERO to manage its workflow between two other additions: NUKE, The Foundry’s award-winning compositing software, and DaVinci’s Resolve colour grading system.

e looked at all the options available to meet the increasing demand in Cape Town for costeffective solutions,” says Heino Henning, Searle Street Post's creative director. “HIERO in combination with NUKE and Resolve offered us the ideal alternative for budgets that don’t include iQ and Flame.” Searle Street Post was the first South African company to acquire HIERO following its March 2012 release, putting them in good company alongside international market leaders like The Moving Picture Company (MPC), The Mill and Smoke & Mirrors. DaVinci is the name behind more television commercials than any other grading system, so Heino is also understandably excited about the addition of Resolve,

“We’re now able to cater for both ends of the Cape Town market, offering them both the world-class talent, broadcast quality monitors, technical backup and service our clients have become accustomed to,” says Heino Henning, creative director at Searle Street Post.

especially as Searle Street Post's Baselight has been working around the clock. “We’re now able to cater for both ends of the Cape Town market, offering them both the world-class talent, broadcast quality monitors, technical backup and service our clients have become accustomed to,” says Heino. “Clients can work with the artists of their choice, as the host of freelance talent in Cape Town suits our collaborative model extremely well.” Searle Street Post Production combines the latest technology; integrated, tapeless workflows; and experienced talent. Opened in April 2011, its facilities were designed with stereoscopic and HD workflows in mind.

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MBC selects Dalet Media Life for MAM solution Dubai’s MBC Group has selected BFE as integrator for the deployment of the Dalet Media Life Media Asset Management platform that will manage their multi-channel programming content and archives.

BC Group has been a leader in broadcast technology and innovation in the MENA region, having made the transition to an entirely tapeless environment with file-based workflows in its programming area in 2010. BFE has worked with MBC Group as their partner of choice throughout the tapeless conversion and also helped plan for the transition from SD to HD. BFE also assisted in defining the new workflows, processes and requirements for the centralized MAM.

Rigourous evaluation Dalet Media Life was selected as the programming MAM for the group’s ten TV channels after a rigorous RFP evaluation process that included an onsite proof of concept at MBC’s Dubai headquarters. Dalet Media Life includes an open, robust and flexible asset

management platform that unifies disparate systems into an integrated workflow that streamlines program preparation and facilitates content delivery to broadcast and other distribution outlets. At MBC Dalet will integrate with several systems including Harris Broadcast Master for scheduling and SGL for archiving.

Seamless workflow “The openness of the Dalet solution was a very important aspect of this project,“ says Jürgen Loos, Director of Sales for BFE, “Dalet Media Life acts as the structural “glue” between different systems to create a truly seamless workflow with metadata management throughout the entire production and broadcast chain.“ The Dalet MAM platform tracks media, metadata and essences

throughout their lifecycle. Assets can be readily searched and retrieved. Even content from archives can easily be restored to production use. Media Life also has fully integrated, task-specific tools that improve productivity throughout the digital production chain. These include tools for content manipulation and program prep, such as ingest, QC, subtitling, and captioning.

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Saudi TV synchronises with Trilogy The Ministry of Culture and Information in the Kingdom of Saudi Arabia has ordered six Mentor XL master reference sync pulse generators from Trilogy Broadcast.

he SPGs are part of the ministry's programme to upgrade Saudi Television to HD, and were purchased and installed through leading systems integrator First Gulf Company. Three of the six were for a studio upgrade project being run by First Gulf. Existing standard definition studios have been completely re-equipped with the latest HD equipment, with Trilogy Mentor SPGs providing the master timing reference in each studio. All three studios have been on air since December 2011. The second batch have been ordered for three new hybrid HD SNG and outside broadcast units, being built by First Gulf. These are primarily news-gathering vehicles but each has the capacity to control up to five cameras, so can also be used for smaller live productions from locations around the Kingdom. Again, each carries a Trilogy Mentor SPG as the source of reference timing. "Trilogy

systems have been in successful operation at Saudi TV for more than a decade now," said Orlando Castro, broadcast systems manager at First Gulf Company. "Their intercoms have an excellent reputation in the region, and when we proposed Trilogy SPGs to Saudi TV for these two projects they were happy to accept them."

Successful operation "This is a great order for us," added Barry Spencer, General Manager, of Trilogy. "A good SPG should be a fit and forget piece of equipment, but that means it has to be absolutely reliable: without it the whole system stops. That is the design philosophy behind the

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Sennheiser ADN conference systems enjoy Saudi success Sennheiser’s ADN conference system is proving a major success in the Middle East, with Saudi Arabia now boasting the highest number of installed systems in the world. Sennheiser Middle East recently supplied two further examples to prestigious Saudi venues, via Jeddah-based Abu Moammar Est (AME).

he first system was installed at the Royal Exclusive Management Meeting Hall (Prince Mohammad Bin Nasir Bin Abdul Aziz Al Saud, Ministry of Interior Government of Jazan). AME was invited to tender for a conference system and, having every confidence in the Sennheiser ADN system, the company’s general manager Moammar Al Harbi requested that they be allowed to arrange a demonstration. “We were given the chance to demonstrate the equipment and the client was so impressed that, after the demo, the ADN system was the only one he wanted,” says Al Harbi. “It was a true case of the equipment proving itself to make the sale much easier for us.”

Excellent sound quality Designed and supervised by engineer Javaid Iqbal, the system comprised one central control unit, one chairperson unit, 40 delegate units and 41 earpieces. Also included in the system were three G3 wireless handheld microphones, with the entire system featuring PC monitoring.

“The client was very pleased with the sound quality and completely satisfied with the overall system,” says Al Harbi. “The fact that the system can be improved by software upgrades was also much appreciated, particularly the ability to record direct to USB stick or hard drive.”

The recording feature was included in the latest ADN Feature Release II firmware upgrade, which also included other enhancements such as adjustable feedback suppression and a new push-to-talk mode.

Versatile and practical The second system has been installed at the Dar Al Iman Intercontinental hotel in Madinah and features a control unit, one chairperson unit and 20 delegate units, plus a number of handheld microphones. “The hotel hosts meetings and conferences for a range of clients, so they needed a system that could be used in different rooms, quickly and easily setting it up each time,” says Al Harbi. “The hotel is very pleased with it, the recording facility again being a key function that they want to use.” “We are very pleased that ADN systems are being so widely adopted in Saudi Arabia,” says Sennheiser Middle East Sales and Marketing Manager Mig Cardamone. “It is a country with a world class reputation for having the best facilities for its businesses and so it is reassuring that ADN is considered the best discussion system on the market. 26

“Despite launching ADN only last year, Feature Release II is the second such firmware upgrade we have released to date and these updates are available to download from our website free of charge for existing users. This ongoing development gives our customers confidence that they are investing in a discussion system that will evolve with their needs, adding real value to their purchase. “AME is spearheading the adoption of Sennheiser technology in the region and we look forward to working closely with Al Harbi and his team on future projects.”

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SuperSport relies on RTS/TELEX in new OB truck With no fewer than 24 channels, SuperSport is the leading sports broadcaster on the African continent. Its programming, which can also be seen in neighboring sub-Saharan countries, includes sporting events from all over the world, broadcast 24 hours a day, seven days a week.

o meet not only the present but also the future expectations of its viewers, SuperSport recently invested in a new HD outside broadcast truck: the OB6HD, a high-end vehicle in every respect and one with exceptional capabilities, thanks to the lavish array of high-tech equipment on board, not least among which are its 28 high definition cameras. The design and implementation of the installation was the work of Sony PSE (Professional Solutions Europe) at their premises in Basingstoke (UK). SuperSport's new reference vehicle will be used primarily for the live transmission of sporting events. A decisive role in the fulfillment of this mission is played by its communications equipment, and here SuperSport's decision-makers, together with Sony South Africa, opted for a solution from RTS/TELEX. The nerve-centre of the installation is a 144 x 144 Advanced Digital Audio Matrix (ADAM) from RTS linked to 29 KP12 CLD, eight KP32 CLD and six DKP16 CLD keypanels. 42 MCP90-12 microphones, 52 headsets from the MH-300 and MH-402 series, as well as three BTR-800 base stations, and 12 TR-800 belt-packs secure

broadcasting is the paramount consideration – after all, replacing an intercom system is hardly as simple as changing a tire. By the same token, RTS/TELEX's after sales support is equally excellent!"

Passed with flying colours

communications both inside the rolling high-tech control room and out. "The customer and ourselves quickly agreed that we wanted to use systems from RTS/TELEX," explains Gerhard Strydom, Sony South Africa's Broadcast Sales and Marketing Manager. "The quality of their products is exceptional! You can rely one hundred per cent on their systems, which in the world of outside

OB6HD has already passed its first tests with flying colors as Prishen Govender, Unit Supervisor OB6HD, Supersport Outside Broadcast confirms: "The first impression of the RTS/TELEX CLD range at IBC 2010 was great. It had a slick and appealing look and some nifty new keypanel features. After nine months use of the ADAM frame and CLD keypanels, I believe that RTS/TELEX have found a sweet spot between high end programming and user friendliness in the Outside Broadcast industry. Particularly their RVON (voice over network) system is my favorite as I use it on a daily basis. RTS/TELEX has certainly left a good mark in OB6HD from an operation and technical perspective.” “So good”, adds Strydom “that SuperSport has already commissioned Sony to equip its next truck, the OB4HD – again with equipment from RTS/TELEX."

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Dredd helps South Africans train with Steadicam inventor Garrett Brown Three South Africans - Georgia Court, Naguib Fredericks and Siyabonga Jim – recently spent a week in America hosted by Garrett Brown, the Oscar and Emmy-winning inventor of the Steadicam.

heir trip was organized by Kalahari Pictures and sponsored by Dredd, an upcoming graphic novel blockbuster adaptation, which shot in Cape Town and Johannesburg with Kalahari at the end of 2010. Dredd will be released worldwide on 21 September 2012. DNA Films’ Andrew Macdonald, who produced Dredd, said, “We had a great time shooting in South Africa, so we were looking for something to give back.” Dredd had already trained a significant number of South Africans through the skills transfer inherent in being Cape Town Film Studios’ first-ever production and South Africa’s largest yet 3D production. Dredd also trained learners from The Film Industry Learner Mentorship Programme (F.I.L.M.) and The Cape Film Commission.

Creating opportunity Kalahari Pictures’ Michael Murphey suggested the Steadicam training to Andrew after being approached by Siyabonga Jim, an upcoming cinematographer who shot the 2012 DSTV short film winner iBhayibhile (The Bible). Siyabonga had started corresponding with Garrett after struggling to find Steadicam training opportunities in South Africa or affordable courses overseas. Siyabonga first tried on a German Steadicam operator’s rig while working as a F.I.L.M. camera trainee on the Cape Town set of The Three Investigators and The Secret of Terror Castle with Two Oceans Productions. “Ever since, Steadicam has always been something I wanted to do. There’s so much stuff you are able to do with it you can’t do on handheld or tracks. It allows you to emulate what a real person would do, the way they would look and walk, so it’s especially good for perspective and POV,” says Siyabonga. “But there’s no Steadicam training available in South Africa. I tried to speak to the existing Steadicam guys, but they aren’t so keen on training potential competitors, and the courses overseas were too expensive.” Garrett offered scholarships to Siyabonga

and two other South Africans for a weeklong intensive he was running for upcoming DOP Ben Richardson, who had just won Best Cinematography at Sundance for Beasts of the Southern Wild, which also won the Grand Jury Prize. Chris Fawcett, an Irish Steadicam operator living in Amsterdam, volunteered as an additional instructor for the week. Expat South Africans like Chris Haarhoff (Fight Club, Bridesmaids) and Andrew

Rowlands (Gangs of New York, The Fighter) are among the best Steadicam operators in America, but there’s a shortage locally. “The handful we have are all white and male,” says Michael, “so it’s great we could send three talented and deserving South Africans. It should change their role in the South African film industry and change the South African film industry.”

Best job in the business Garrett was the Steadicam operator on nearly 100 films, including Rocky, The Shining and Star Wars: Return of the Jedi. He calls being a Steadicam operator “one of the best jobs in the business” and now runs workshops across five continents, with an impressive list of past pupils that includes Oscar winners like Anthony Dod Mantle, who shot Dredd. Garrett invented the Steadicam 37 years ago. “I was sure it would be replaced by a black box stabiliser, so I expected to have to move on long ago, but it’s still growing. It’s an invention that barely does anything by itself but the reason for its continued success is that it isn’t just a camera stabilizer. Stability programs in cameras will never allow you to hold the camera 28

h n

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elegantly – they simply stabilize vibration. The Steadicam is an elegant way to hold an object and dance with it.” He compares the Steadicam to the violin. “It’s an instrument that requires a gifted human who knows what they’re doing,” he says. When people know how to use it, Garret believes the Steadicam is invaluable. “It allows you to perform a kind of ballet that’s difficult for dolly pushers who are constrained by geometric considerations. The Steadicam means we can put the lens through any French curve. It can be very human or rigid or mechanical; it can boom, or act as punctuation, or be subtle and subservient.” Before the trip, Georgia, Naguib and Siyabonga were given copies of The Steadicam Operator’s Handbook, written by Jerry Holway, but the actual training at Garrett’s farm outside Philadelphia was hands-on rather than just theoretical. The South Africans took turns to act in front of the camera while the others operated. Garrett also drove them around the farm to teach vehicle shots. “It was almost 24/7,” says Garrett. “They expended an awful lot of energy here.”

Unbelievable experience For Siyabonga, the biggest inspiration was just meeting Garrett. “He invented the Steadicam and was the first guy to operate it, and now it’s the Steadicam!” Georgia agrees. “It was an unbelievable experience and one I will cherish forever. The inspiration from everyone, not least of all Siya and Naguib, has given me renewed strength to continue the work I love, to strive to be excellent at my craft and to remember to dream.” Garrett focuses on teaching four things at every Steadicam workshop. In ascending order of difficulty, he says these are: • The physics of Steadicam (how and why it works) • The physical manipulation of the Steadicam • How do you get the shot? Tips, tricks and lore from over 35 years on set • The politics of being a Steadicam operator

Politics of steadicam operation “Steadicam is a highly visible job,” says Garrett. “How do you do your job in a way they want you back? How do you get the director to shoot another take, without blaming yourself or anyone else for not getting the shot? How do you get a famous actor to do what is needed while thinking the solution was his idea?

Steadicam inventor Garret Brown compares the Steadicam to the violin. “It’s an instrument that requires a gifted human who knows what they’re doing,” he says.

The politics of being a Steadicam operator is the most complex and important area of all.” That’s why Garrett looks as much at personality as skills when identifying potential Steadicam operators. “I look for a congenial personality and a degree of circumspection,” he says. “These days you need to look for someone who can put up with a great deal of abuse from the bean-counters and still be enthusiastic after working 14 hours.” Garrett says Steadicam is both “extremely delicate and very muscular at the same time, like being obliged to play the piano while you are moving the piano.”

The myth of strength But he says it’s a myth that Steadicam operators need to be muscular men. “It’s not so much about being able to carry the weight, especially these days. It’s the balance. The big blokes are often the ones who struggle the most, while the women often get it fastest. It’s like your first horseback ride – somebody big and strong will find that every muscle hurts afterwards, because they’re using muscles they shouldn’t be using and are trying to do it with strength, where as old men can ride with the correct technique and not feel a thing the next day.” He believes the more Steadicam operators there are, the better. “If there was only one violinist, they would be in a circus,” Garrett says. “If there are a million, the best get a long black limo.” He’s still inventing. Garrett jokingly allowed that his latest invention is 70 feet long and you can’t smoke near it. He also 29

recently introduced the Tango, a crane accessory to Steadicam that provides long-sought floor-to-ceiling boom range with lateral reach, full stability, intuitive control and simple, economical construction. He’s believes Steadicam rigs will continue to play a key role in the future, whether people are shooting on iPhones or 3D rigs. “Digital is here and we’ll have little 4k cameras before you know it but they will all still need to be moved well. It’s really your sensibility and your art that will count more than ever.” Garrett was one half of Two Voices, the well-known ad-lib duo on radio for Molson and American Express. Although he’s never shot in South Africa, Garrett came here once just after democracy “to help teach South African radio writers how to be funny.” Considering that we now regularly win Radio Grand Prixs at Cannes Lions, don’t be surprised to see Steadicam become one of South Africa’s new areas of expertise.

Best workshop of all Garrett’s certainly impressed with his first intake. “This was the best workshop of all,” he says. “I ended up liking them all a lot. They’re all deadly serious about their craft, quite adventurous and physically skillful, with strong ideas about movies. Learning to play this instrument is a lifelong task – I’m still learning – but these guys got very close even in one week. They may not have years of experience yet to fall back on, but they will do great right out of the box. I would hire any one of them, as long as they didn’t have to get it on the first take. They’re off to a great start.”

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What is SACIA doing to help develop skills in the AV industry? It’s not just schools that need help in delivering education to the masses. In the broadcast and professional AV industry, consistent feedback from SACIA members over the last three years indicates that a shortage of skilled technical and business professionals is hampering growth and limiting our opportunity to develop as a first-world market.

ACIA has defined a primary requirement to promote the audio-visual industry sector as attractive to school leavers and young graduates. “The broadcast and professional AV industry in Africa is able to provide a wide range of opportunities for young people,” says SACIA executive director Kevan Jones. “From content creation to management and delivery, there’s a skills shortage in almost every facet of our industry.” In order to attract more school leavers to the AV marketplace, SACIA has established a task group to develop an ‘AV career pack’ that can be used by parents and teachers wanting to highlight career opportunities. “Many schools host a career day and we envisage the pack will provide parents and teachers with the tools they need to explain what the AV industry is all about,” says Kevan. “The pack will include video, a Powerpoint template and print material that looks at the broad range of jobs that

are available in our industry. It’ll also include information about career development and issues relating to the long-term sustainability of our market.”

Adult education The Association is also focussed on adult education, particularly for people who are already involved in the AV industry and are looking to acquire skills that will move them along the corporate ladder. “For the last few years we’ve delivered the InfoComm CTS training programme in South Africa and last year, we added a number of new training courses delivered in association with the International Association of Broadcasting Manufacturers,” says Kevan. “In addition, we provide access to a number of online classes through our Class-On-Demand programme. There are plenty of additional training opportunities in the market so anybody who’s looking to enhance their career prospects is able to participate in training programmes that are comparable with the best training available anywhere else in the world.”

and prove their competence through independent certification. This process is fully supported by many of the country's largest purchasers of AV equipment, including the South African Government, represented by the State IT Agency (SITA). "When identifying potential suppliers of AV technology for state contracts we want to ensure that anyone short-listed has the technical skill to install, support and maintain the equipment purchased," says SITA's Izak de Villiers. Izak is the author of SITA's Tender Specification 431 which defines the criteria used to identify appropriate suppliers of AV technology and solutions for government and stateowned enterprises. "For us, the most effective mechanism is to identify suppliers that can prove their competence through an industry-recognised certification programme. Since SACIA's training programmes are geared towards producing more competent suppliers of AV equipment, we fully support these initiatives. The new bursary scheme for black-owned businesses should go a long way towards empowering service providers in under-represented sectors of

Black-owned business

In order to attract more school leavers to the AV marketplace, SACIA has established a task group to develop an ‘AV career pack’ that can be used by parents and teachers wanting to highlight career opportunities. “Many schools host a career day and we envisage the pack will provide parents and teachers with the tools they need to explain what the AV industry is all about,” says Kevan Jones CTS, executive director of SACIA.

The Association has placed special emphasis on the development of blackowned business within the AV marketspace and is working closely with the SA Supplier Diversity Council to help foster broad-based competencies. “Supplier diversity is the active business process of sourcing products and services from previously under-used suppliers,” explains the SASDC’s Gary Joseph. “This process helps to sustainably and progressively transform a corporation's supply chain to reflect the demographics of the society in which it operates. In South Africa, it involves the process of integrating a growing pool of competitive black suppliers into corporate supply chains, using targeted procurement and enterprise development to achieve this.” Working in partnership with the SASDC and other sponsors, SACIA will provide bursaries to black-owned and managed business wanting to upgrade their skillset 30

"When identifying potential suppliers of AV technology for state contracts we want to ensure that anyone short-listed has the technical skill to install, support and maintain the equipment purchased," says SITA's Izak de Villiers.

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the AV market. In future, the bursary scheme should allow Government to select from a wider range of skilled suppliers offering AV products and services."

History of skills development in South Africa

Funding is required Despite all this enthusiasm, Kevan is quick to point out that these initiatives are entirely dependent on funding from industry partners who are prepared to contribute time, money and resources to the Association. He echoes Paul Fick’s conclusion in the article titled Corporate Social Investment holds the key for education in South Africa (see page 32). “Government has a roadmap for job creation and the adoption of professional standards in the market place, but this roadmap must be augmented by corporate efforts. If the AV industry is going to take a leading role in this process, corporates and business need to step up to the plate and spend their CSI money wisely, investing not only in learners but in their future employees and in the economy as a whole.” These opportunities will be discussed at the next SACIA meeting in May 2012. The meeting will include a presentation by the SASDC’s Gary Joseph and is open to all AV professionals.

The history of the current framework for education in South Africa traces its origins back to the trade union movement in the 1970s and 1980s. In this era, the demands of employees for a living wage were repeatedly rejected by employers on the grounds that workers were unskilled and therefore their demands were unjustified. Skills development was therefore seen by workers as a means of achieving their demands for better wages. The skills shortage in South Africa

has been identified as one of the main impediments to reaching the stated economic growth targets of the Government. The South African Qualifications Authority Act (No. 58 of 1995) was passed into law in October 1995. The Act prescribed the establishment of, amongst others, the South African Qualifications Authority (SAQA), the National Qualifications Framework (NQF) and the Sectoral Education and Training Authorities (SETAs). The two acts that currently regulate skills development in South Africa and the payment of levies are the Skills Development Act (No. 97 of 1998) (as amended) and the Skills Development Levy Act (No. 9 of 1999). The National Skills Development Strategy (NSDS) guides the activities of the SETAs and other skills development bodies. While the national and provincial Departments of Labour remain the main drivers of skills development in South Africa, mostly as a result of the history of the initiative, there is also close cooperation with the Department of Education and other Government departments and institutions.

Jordan TV selects Harris playout and archive solution Harris has received an order from Jordan Radio and Television (JRTV), the state broadcaster in Jordan, for a complete digital file-based news production, archive and continuity playout solution.

ased out of the broadcaster’s headquarters in Amman, this new facility is expected to roll out three new channels in late 2012. The complete high-definition, filebased solution will support JRTV’s current advanced media workflows and enable future upgrades to support high-bandwidth HDTV operations. “This Harris system will replace an aging analogue transmission and tapebased news infrastructure that has been in place for more than 26 years,” said Ramadan Al Rawashdeh, director general of Jordan Radio and Television Corporation. “The new infrastructure will enable us to launch three new HD channels — with a capability to increase to five channels as requirements demand — that serve the needs of our Arabic-speaking and multi-lingual viewers in Jordan and

beyond.” The integrated Harris solution includes Invenio media asset management, ADC playout automation and NEXIO servers to streamline content ingest, management and restoration from storage. JRTV will incorporate the Harris NewsForce solution to enhance program turnaround time in news production. A Harris Platinum router will manage facility-wide signal distribution, and 31

Harris master control and highdefinition channel branding systems will enhance the on-air look across all three channels. “The Harris broadcast solution will allow us to easily manage a complex end-to-end workflow at Jordan Television studios - and provide extensive cost efficiencies and futureproofing across the entire facility,” said Sufian Al Nabulsi, director of engineering administration at Jordan Radio and Television. “The Middle East-based Harris support and solutions team has worked in close collaboration with our technical team to provide the assistance we need to ensure smooth implementation.” The Harris solution at JRTV will be supplied directly by Harris with the support of local Jordanian dealer May Electrical Engineering.

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Corporate Social Investment holds the key for education Education in South Africa today is fraught with challenges. Teachers and learners struggle due to limited resources and tools, resulting in a general falling of standards.

ecreasing the national pass requirements will not solve this problem and it has a ‘knock on’ effect as matriculants face the challenge of obtaining university entrances. Even when they do ‘make the grade’, the gap between school and university standards becomes apparent, making it more difficult to pass. Action is required from corporate South Africa to assist government in its efforts to improve the level of education in South Africa. Corporates need to start thinking and investing in their future workforce to ensure that South Africa as a nation remains globally competitive.

Sense of pride This means raising the bar and re-

Jasco's Paul Fick looks at how corporate sponsorship can accelerate the delivery of learning programmes to students of all ages.

instilling a sense of pride in learning and an attitude of excellence. Corporate South Africa also needs to start equipping the youth with the tools for a better education. These tools are not only to assist in combating unemployment, but also to ensure that more competent graduates are employed to strengthen our economy. Technology solutions are key enablers of these sought after outcomes. However, government alone cannot meet the educational needs of our future leaders. Corporate South Africa has to become more involved. Incorporating investment into education technology into an organisation’s CSI initiatives is not only vital for improving education, it also benefits organisations directly as they can be assured of more qualified, better prepared future employees. However,

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simply donating money is no longer enough. Education technology initiatives need to be carefully planned by specialists, applied correctly within schools, and accompanied by continuous teacher training initiatives to empower educators to embrace new methods of teaching and inspire learners to further their education. Although there are ongoing efforts to incorporate technology into schools, what is lacking is a solution that is specifically designed for educational facilities. The Critical Links Education Appliance is the world’s first purpose-built education server, a ‘school in a box’ that enables up to 3000 students to be connected on a single server and delivers an enriching educational experience with one-on-one elearning to develop skills in the 21st century.

Holistic solution As a holistic solution, the Education Appliance addresses planning and implementation challenges, since all of the tools that are needed are built in to the central server and students and teachers need only a basic end-point device to access this. The rugged Classmate PCs that are part of this solution have been designed to withstand the tough school environment: they are spill resistant and

highly robust. Intricate security has also been incorporated into the laptop style devices to ensure that should the devices get stolen they can be rendered useless, making them unable to be sold, which will prevent the massive losses due to theft. The Education Appliance, together with stimulating customised educational content developed by local partner LearnThings, offers a complete interactive learning solution that engages and empowers learners.

Cost effective education The Education Appliance is also a cost effective solution that enables any classroom to become a computer lab quickly and easily with a centralised administration facility that enables all sites to be remotely managed for ease of maintenance. For a minimal investment any corporate can deliver a full ‘classroom in a box’ complete with server, 30 Classmate PCs and WiFi connectivity. The server can also be linked into any existing computers the school may have, so the GSOP funded devices if still available, will not be a wasted investment. All the required infrastructure functionality is integrated into a single appliance, combining modern learning techniques with smart technology to help both students and teachers

overcome their fears of computers. The Education Appliance lets teachers create dynamic, up to date lessons and allows learners to have convenient 24-hour access to learning resources.

Corporate sponsorship Getting the necessary technology into schools is of the utmost importance, and it is up to corporates of all sizes to get involved to ensure future success for students and business. By sponsoring a classroom, with hardware such as the Education Appliance as well as teacher training to bring them up to speed with 21st century techniques and devices means businesses can help schools to access technology and teachers to become more passionate, inspiring learners to partake in their education and their future. Government has a roadmap for the implementation of ICT in schools, but this must be augmented by corporate efforts. The process needs to be sped along if education in South Africa is to be improved, and in order to do this, corporates and business need to step up to the plate and spend their CSI money wisely, investing not only in learners but in their future employees and in the economy as a whole.

Rwanda's nightlife enhanced by K-Club and Dynacord Rwanda's nightlife has been the richer in recent weeks for a new attraction: an exclusive new discotheque, the KClub, opened in Kigali's Brima Business Centre that opened during February. The new hotspot features two stylishly furnished bars with dance floors, as well as several lounge areas.

he aspirations of the new club – as is evident from its decor, ambience, lighting and sound systems – are of the highest order. The sound system was installed by Audio Visual Engineering Kenya, the Dynacord distributor in East, West and Central Africa. Based some 500 miles away in Nairobi, the sound specialists from AVE opted for a Dynacord solution based around the D-Lite series for a number of reasons: "Dynacord enjoys an excellent reputation in the industry based on countless prestige references that include some of the largest and best clubs in the world," explains AVE's Omar Abdalla. "Dynacord solutions point the way forward." In view of the size of the club, a solution was needed in which the enclosures were relatively compact yet capable of delivering powerful but transparent sound

and homogeneous coverage. "The Dynacord D-Lite system was therefore ideally suited," adds Abdalla. "Not only is it top notch in terms of sound quality, but it also provided the ideal complement to the visual aesthetic of the club." To provide the best possible coverage, Omar Abdalla and his team installed four D-Lite D12W 12" two-way loudspeakers, two Dynacord Sub 118 subwoofers, and four Dynacord D8W 8" two-way loudspeakers 33

for each of the club’s two dance floors. Omar Abdalla is a special fan of the DLite D12W cabinets. "They deliver a linear frequency response, powerful and natural sound reproduction, and crystal-clear resolution throughout their entire frequency range. For this reason, they represent the ideal solution for the most distinguished clubs, of which the K-Club is certainly one." The installation also features two Dynacord D 8A DJ monitors, two Dynacord DSP 260 sound system managers, and a variety of power amplifiers. "I never compromise on quality," explains the K-Club's Managing Director, Emile Mulego. "We invested heavily in importing most of the equipment, in the renovation of the building, and in the artistic design of the club, giving it a new look that greatly enhances our guests’ experience here."

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Tools for the USB Revolution With Vaddio's EasyUSB tools you now have Pro AV quality computer peripherals you need to transform your personal computer into an effective, affordable meeting room system. Whether you are looking to design a small videoconferencing system or a large integrated lecture capture classroom, Vaddio gives you the tools you need to make your software applications work in a real world AV environment. “Until now, audio and video products designed to work with a computer have produced fairly low-quality sound and images,” explained Rob Sheeley, President of Vaddio. “We wanted to create a new standard for computer peripherals based on professional AV quality performance. We believe we have delivered just that with our new line of EasyUSB products. Now you can build an enterprise-quality videoconferencing system with affordable soft codecs like Microsoft Lync, Skype or Google Talk.”

High-quality education projectors Responding to demand for high-quality equipment for schools on a budget, Epson has announced its affordable short-throw projector range: EB-435W, EB-425W, EB-430 and EB-420. The projectors can be mounted 72cm from the screen for a high-quality, 178cm picture with fewer shadows, making them the perfect partners for schools’ existing interactive whiteboards. Powered by 3LCD technology, the short-throw range achieves accurate colour reproduction, important in education for natural-looking flags, maps and diagrams. A high White and Colour Light Output of up to 3,000 lumens assures a clear picture, even in daylight, while a contrast ratio of 3,000:1 delivers sharp detail. Teachers can captivate the class by showing 3D objects close-up with the optional Epson ELPDC06 USB document camera, or create engaging interactive presentations by connecting the optional Epson ELP-IU03 interactive module. Offering an alternative to interactive whiteboards, the module works with the projector to make any surface interactive, and comes with a digital pen for creating and saving notes.

Extron announces two-output HDMI distribution amplifier

SMART Board 800 for Education SMART has announced a no-charge upgrade enabling four-touch interactivity on its education line of the SMART Board 800 series interactive whiteboard and the SMART Board 8070i interactive display. For use with SMART Notebook collaborative learning software, four-touch interactivity will be available on all shipping 800 series interactive whiteboards and 8070i interactive displays. Additionally, customers with existing interactive whiteboards and displays can upgrade to this feature at no cost and with no additional hardware. The 800 series interactive whiteboard and the 8070i interactive display support multi-user writing and common multi-touch gestures currently recognized in Microsoft Windows 7 and Mac Snow Leopard operating systems. The four-touch functionality will increase opportunities for collaboration by giving students more handson time at the interactive whiteboard or display.

Extron Electronics is pleased to introduce the HDMI DA2, a one input, two output distribution amplifier for HDMI video and embedded multi-channel digital audio. The HDMI DA2 supports HDMI specification features including data rates up to 6.75 Gbps, Deep Colour up to 12-bit, 3D, Lip Sync, and HD lossless audio formats. This HDCP-compliant distribution amplifier supports all HDTV rates including 1080p/60 and PC resolutions up to 1920x1200. It features two Extron-exclusive technologies: EDID Minder, which maintains continuous EDID communication between connected devices; and Key Minder, which authenticates and maintains continuous HDCP encryption between input and output devices. The compact HDMI DA2 is ideal for applications that require the distribution of an HDMI source signal to two displays. 34

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Ultra-bright digital signage display from NEC NEC has announced the launch of the Multisync X462HB, a 46-inch LCD public display designed for high brightness environments such as lobbies, public spaces, outdoor events and quick service restaurants. With a maximum brightness value of 1,500 cd/m2 the X462HB, combined with the high-definition 1080p resolution and large viewing area, offers easy readability even in sun-flooded buildings, and the ambient light sensor ensures that the brightness is automatically adjusted as the light conditions change. The display is also equipped with a special quarter-lambda polarising filter, which enables owners of polarised glasses to view the content on the screen regardless if the display is mounted in portrait or landscape orientation. As a member of NEC’s X Series range of public displays, the MultiSync X462HB also includes all the features a user would expect from the range, including a professional-grade LCD panel with advanced thermal protection and sealed panel design to cope with the rugged environments and 24/7 operation required for the digital signage industry.

Sharp expands line-up with 80-Inch display Sharp has announced the launch of its 80-inch touchpanel display to further enhances their reputation as a world leader in large-screen interactive touch-panel display systems. The 80-inch panel combines a high-performance interactive display with a well-designed, comprehensive system for uniquely collaborative sessions – and continues to set a new standard in price-performance for touch-screen displays. This latest addition to Sharp’s evolving family of state-of-the-art large panel touch-screen displays compliments the existing 60-inch (60 1/32” diagonal) and 70inch (69-1/2" diagonal) models, allowing organizations to operate in a visual and truly collaborative way, creating a dynamic and interactive workplace experience. “Similar to what our innovative and industry-leading large-screen TVs are doing for the home, Sharp’s large-screen interactive touchpanel display systems are revolutionizing the workplace,” said Tomoo Shimizu, Director of the Business Solutions division at Sharp Middle East. “The 80-inch unit provides endless collaboration, information and entertainment options and is a welcome addition to Sharp’s family of solutions designed to improve our workplace lives.”

Panasonic reveals 7,000 lumens, dual lamp DLP projector

Robe launch five new products

Robe have launched five innovative new LED based products at this year’s Prolight + Sound exhibition in Frankfurt. These are all in Robe’s ecoconscious ROBIN range - with

Panasonic has announced the PT-DZ770K projector with 7,000 lumens of brightness and Full-HD ready WUXGA (1,920 x 1,200) resolution. In addition to vivid picture quality, the projector offers easy maintenance, 24/7 durability and installation flexibility. The PT-DZ770K joins Panasonic’s popular line of dual lamp 1-chip DLP projectors, the D6000 Series, offering high resolution and brightness and meeting a broader range of usage environments including conference rooms, control rooms and environments requiring higher resolution images. With WUXGA resolution and a contrast ratio of 2,500:1, the PT-DZ770K delivers a sharp picture enhanced by Panasonic’s proprietary RGB Booster, Detail Clarity Processor, and System Daylight View 2 functions. The RGB Booster ensures high image quality with outstanding colour reproduction and brightness by changing the lamp intensity in relation to each colour wheel segment. Detail Clarity Processor embellishes fine details to utilise the advantages of WUXGA resolution, while the PT-DZ770K also offers a variety of preset picture modes including Rec.709 mode, ideal for broadcast/film classes, and DICOM Simulation mode, for viewing X-ray graphics, MRIs, and CT scans during medical conferences.

the emphasis on smaller, brighter, lighter and utilising genuinely more energy efficient technologies - underlining Robe’s “Think of the Future – consider Nature” initiative. Amongst these is the eagerly awaited Robin 100 LEDBeam; small, hugely bright and superlight at just 4.4 Kgs – almost handbag sized! The LEDs are controllable in three zones – top half, bottom half, and middle – for producing eye-candy effects, zone strobing and colour chasing. It has a nice tight beam angle of 7 degrees – making it excellent for highimpact concentrated, collimated effects. 35

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Microsoft and Samsung unveil next generation of Surface Samsung and Microsoft have unveiled the next generation of the Microsoft Surface experience featuring PixelSense technology, which gives LCD panels the power to see without the use of cameras. Building from the innovation of the first version of Microsoft Surface and Samsung’s leading display technology, it is now possible for people to share, collaborate and explore together using a large, thin display that recognizes fingers, hands and other objects placed on the screen. The Samsung SUR40 has been launched in 23 countries around the world, including Saudi Arabia, Qatar and the United Arab Emirates. “Microsoft continues to innovate in vision-based interaction and software designed for touch. With the introduction of the next generation of Surface, using PixelSense technology, we’ll bring more tables and walls to life with amazing natural experiences for people to enjoy together,” said Panos Panay, general manager, Microsoft Surface.

Christie J series tipped for success The local market has wasted no time in affirming Christie’s belief in the strength and relevance of its new J Series projectors. When designing the J Series, which marks the next generation of its 3-chip DLP Xenon platform, Christie set out to target a variety of applications within the rental staging and fixed install markets - as well as the advanced visualisation segment - by making the products available in three resolutions, SXGA+, HD and WUXGA. The new J Series replaces the existing Christie Roadster and Mirage 3-chip DLP Xenon models and offers the flexibility for customers to continue using existing Xenon product accessories - lamps, stacking mounts and lenses - as well as newer M Series input cards and lens accessories. New features include WUXGA resolution in a Xenon projector and embedded Christie Twist that allows for image warping (without the need to purchase additional electronics cards), plus Intelligent Lens System (ILS), edge blending and colourmatching capabilities.

New DCN conference control unit from Bosch

The new central control unit (CCU) from Bosch allows both wired and wireless delegate units to be integrated in one system, facilitating easy extension of DCN Next Generation systems to meet changing

New high-brightness projectors from Digital Projection

needs, simply by adding DCN wireless discussion units. Just one CCU is capable of controlling up to 245 wired and 245 wireless delegate units. What's more, an Ethernet connection to the control PC offers a method of bridging greater distances than the former RS 232 connection (maximum 15 meters) without the need for converters. Bosch has also increased the number of system trunk outputs on the CCU from two to three to provide greater flexibility in connecting wired delegate units.

Digital Projection International (DPI) has announced a bold expansion of their E-Vision series, the newest platform in their high-brightness, high-value projection line. DPI’s new E-Vision WUXGA-8000 introduces advanced display features such as integrated image Warp & Blend and Lens Memory to the E-Vision series. The new models also deliver higher brightness capabilities, as well as higher resolution. With numerous lens options, user swappable colour wheels and advanced colour controls, the DLP-driven E-Vision WUXGA-8000 continues DPI’s legacy of creating powerful, capable and efficient displays for every commercial application imaginable. Producing up to 8,000 lumens while weighing in at less than 53 lbs., the dual-lamp E-Vision WUXGA-8000 employs the latest in Texas Instruments’ 1920 x 1200 dark metal DLP technology. 36

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AOpen announces new All-in-One IPC

Tannoy architectural audio with VLS series

AOpen is proud to announce the WT22M-RH, the latest edition to AOpen’s Warm Touch product line. The WT22M-RH is an interactive ultra-slim 21.5” Multi Touch Panel PC with a LED backlit panel. It features the latest Intel Sandy Bridge mobile CPU’s and dual channel DDR3 memory support which allows for high definition 1080p interaction and Intel WiDi wireless screen sharing technology. The WT22M-RH also comes with Intel vPro and Intel AMT technology which allows for remote hardware and software diagnostics and maintenance. Ever see a digital signage board freeze or hang? The WT22M-RH does not have that problem with built in watchdog timers that triggers a corrective action to recover from lockups which help reduce the WT22M-RH’s total cost of ownership. Built in an aluminium casing with dust and water resistant panels and body, the WT22M-RH is designed to handle the rigors of intense use in a variety of scenarios and applications.

Tannoy has unveiled its brand new VLS Series passive column array loudspeaker system incorporating FAST (Focussed Asymmetrical Shaping Technology). Comprising of 3 models, the new VLS Series represents a welcome addition to Tannoy’s product range in the column array loudspeaker segment, augmenting its already strong offering to the so-called ‘architectural audio’ market – where maximum intelligibility and minimum aesthetic impact are the driving concerns. Building upon the proven commercial success of its flagship QFlex self-powered steerable array system, VLS Series offers AV contractors and consultants an alternative solution in the shape of a passive device offering balance of performance and cost, when active beam-steering may neither be required nor affordable.

Chief adds to Short Throw projector mounts

WolfVision brings reality even closer

Chief has added to its award-winning Short Throw projector mount series with the addition of their all-new WP2 Series – a new unit that provides flexibility, strength and precision when mounting short throw projectors. Engineered with installer-friendly features, the new solution makes achieving ideal placement and alignment easy. Precision adjustment is made possible through micro levelling and lateral shift capabilities, and variable extension allows the mount to slide along the arm for infinite projector placement. Adding to the level of flexibility, the WP2 Series can be mounted to a variety of surfaces – concrete, block wall, brick, dual wood or dual steel studs. Its integrated inlay-style cable management conceals and protects cables for a clean finish. You can also customize an install by replacing the removable logo card on the end cap of the mount with personalized information. The WP2 Series is compatible with Chief’s RPA, Elite, RPA Mini and Elite Mini Series projector mounts, and also supports wall-mounted long throw projectors.

WolfVision has developed a stunning 3D Ceiling visualizer prototype. Inspired by current trends in technology, this could very well be the future of Visualizers in many training rooms and educational centres around the world. WolfVision sees potential for professional Visualizer applications in 3D, in a diverse range of applications such as science and education, product design and engineering, medicine and telemedicine, and videoconferencing/ telepresence. The prototype 3D Visualizer is equipped with two high precision premium quality lenses, which generate high quality images, which in turn are converted to 3D format in realtime using the on-board stereoscopic mixer. 12X optical zoom capability ensures that items of all sizes can be picked up quickly and easily, and the synchronized lightfield which is projected onto the working surface, means that it’s also easy to find correct positioning for display materials. 37

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NAB to host breakfast seminar in South Africa

Alan Brawn to open SACIA ProAV Forum

Alan Brawn will deliver the opening address at the SACIA ProAV Forum taking place at the Misty Hills Convention Centre in August. Alan is a principal of Brawn Consulting

On 3 July the National Association of Broadcasters (NAB) will host a networking breakfast at the Balaliaka hotel in Sandton. Margaret Cassily, vice president of international operations for the NAB will talk about the NAB’s mission and goals in the USA, as well as their role in developing the broadcast industry around the world. The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the

in the USA; an audio visual and digital signage consulting, educational development, and market intelligence firm with national exposure to major manufacturers, distributors, and integrators. Brawn is an AV industry veteran with experience spanning 3 decades. He is a Director of the Digital Signage Experts Group certifying professionals in the digital signage industry, and the Chairman of the Digital Signage Federation. In 2011 he was awarded the coveted InfoComm Volunteer of the Year Award.

Association of Christian Media conference

IABM Executive breakfast scheduled for SACIA ProAV Forum

During the upcoming SACIA ProAV Forum the International Association of Broadcasting Manufacturers (IABM) will present a breakfast discussion that will focus on the challenge of building the broadcast infrastructure in Africa. This follows on the success of similar events held during the NAB and Cabsat shows. The event brings together a

development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

select group of senior broadcasters, suppliers, analysts and industry commentators for a discussion centered on the changing business models for technology supply; skills, resources and technical training across Africa; Impact of global financial issues on business in the region; adoption patterns for emerging media technologies; and creating effective partnerships for long term success. “It’s only when the senior members of our industry sit down to share ideas that we get a clear understanding of our future needs,” says SACIA Executive Director Kevan Jones.

The Association of Christian Broadcasters has changed its name to the Association of Christian Media in order to reflect it’s expanding role in the South African market. They’ve also announced that Phil Cooke will deliver the keynote address at their biannual congress taking place at the Willow Park conference centre, Gauteng, from 7-9 June. “There are two major explosions taking place in Africa right now,” says Phil. “The first is an explosion of media and technology. Within 38

a couple of years there will be more mobile devices on the continent than there are people. That connectivity will have a massive impact on the culture of people and the way in which they consume media. Secondly, Africa is rapidly becoming the beating heart of global Christianity. The combination of these events cries out for a generation of Christians who understand media and who can share the Gospel in a media-driven culture. This is not the time to be silent.” At the ACM2012 conference delegates will have an opportunity to learn how to use the media and ministry to transform the lives of people; grapple with the role Christians play in the changing media landscape; and meet media professionals from around the region.

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Attracting school leavers to the AV industry One of the most engaging discussions on the SACIA LinkedIn group over the last month has been a discussion about attracting school leavers and young graduates to the AV industry. Over the last year I've heard many employers complain about the dearth of skilled staff available in the industry and the shortage of school leavers being attracted to our market sector. This was reinforced in an article in the latest Financial Mail in which Fran Luckin, creative director of Ogilvy Johannesburg described how the advertising industry urgently needed to 'market itself'. "We must get into

schools and evangelise," he said. The situation in the broadcast and proAV industry is equally dire and I'd like to see our industry launch an outreach programme to schools, highlighting the career opportunities that exist. We need to encourage school leavers and young graduates to explore a long-term future in the AV market by painting a career path that's challenging, exciting and lucrative. Does anyone have any ideas on how we get the message out? Please visit the SACIA LinkedIn group and share your comments in an online discussion.

IABM launch new Broadcast Workflows course The International Association of Broadcasting Manufacturers (IABM) have launched their new two-day course aimed at anyone needing to understand the full breadth of broadcast workflows. The course will improve delegates knowledge of the concepts, terms and processes used in Broadcast Technology and enable them to

20% discount from Class-On-Demand

MECIA elects advisory Board

Members of the Middle East Communications Industries Association (MECIA) have elected a new 10-man Advisory Board to establish objectives and activities for the coming year. George Puthenkulam (MiNDSERVE) remains chairman, with Hans van den Berg (AudiCom) elected vicechairman, Abdul Ghani

(Argosy) elected secretary and Dominic Calvert (PMK) elected treasurer. “Over the next year our primary objective is to increase membership and deliver value-added benefits that are aligned with the needs of members,” says George. “Since our establishment in 2007 we’ve worked closely with InfoComm to place training and skills development at the top of our agenda. Now that InfoComm has established their own presence in the region we feel very comfortable placing these activities back in their capable hands. We can now focus on delivering members services that are based on the requirements of our local community of members.”

understand the impact of filebased technology on end-toend workflows. “This course will enable delegates to understand how change in one part of the workflow can impact all others,” says Peter White, director general of IABM. The course is scheduled to be delivered in South Africa during October 2012.

SACIA members can claim a 20% discount on online training courses offered through Class-On-Demand. Just use SACIA as your discount code and join Carl Gundestrup, veteran film, television and corporate video gaffer as he walks you through the basic techniques 39

and tools for properly lighting a green screen. In this information-packed DVD, Carl will show the importance of light separation between the green screen and talent, and how to light from a small kit up to using six or more lights for custom looks and lighting in confined spaces. He’ll also address problems to be aware of when lighting both the green screen and talent. When you light as though you won’t be pulling the key yourself, you’ll have success keying your footage with even the most basic software keyers. This course is also available as a streaming video so if you’re interested in learning more about lighting for the ‘green screen’ then surf over to www.classondemand.co.za and use SACIA as your discount code.

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Marketing 201 for AV Geeks A follow-up to last month's Marketing 101 article by Tom Stinson. This months article focuses on websites - and with good reason. There are far too many really bad websites out there! C'mon it's 2012 and the Internet has been around since before your younger employees were born. It is time to pay attention to your most important first impression.

arketing experts can be rather militant in their opinions on what your website can or should do for your business and with good reason: There are now four generations of humanity surfing the Internet and they all want to know the same things: What do you do, where the heck are you really located, and what is your phone number? Like many folks I have not opened a physical phone book in probably ten years and I would not expect to find anything useful in one if I did. The Interwebs on the other hand has everything under the sun. What was once just a flashy billboard for commercial businesses (did we forget what the "com" in dot-com stands for?) has become commerce central. And even if you do not need to conduct transactions on your website, you do need to quickly legitimize your existence and you have about ten seconds or less to do it in. (If that ten seconds is wasted on loading a flash animation, then many potential prospects have already moved on!)

Due diligence Imagine the biggest account you want to penetrate. They have a team of evaluators that have allowed you and nine of your competitors to submit a capabilities proposal. They are going to perform some due diligence on your company that may be as simple as checking out your website and Googling your company name for blog references, but it could go deeper than that. They might call all the "offices" you list and ask to speak to the General Manager. Or, if they are really clever they could do a string search of the text on your "about" page and see who else describes themselves in the same way. What will your website tell them about you before you ever get the opportunity to explain yourself? Will you be invited to an inperson pitch as a viable supplier or comic relief?

Perfect client Now, imagine the perfect client searching for a supplier that has your unique expertise, geographical footprint, or commitment to customer service.

develop the 2-3 that you like the most before you choose one

Website checklist

Imagine that they have found your website after someone referred them to you. Will your site live up to that referral? Or, will that customer have to lower their expectations in order to contact you? [As an aside, consider also that you may have the most wonderful, creative, and compelling website around. Does your company live up to that promise?]

Hire a professional I am not going to make a long entreaty about why you should hire a professional and get your website updated. Do it. What I will ask you to do is perform the same due diligence on potential developers that is conducted when companies evaluate you. Check out your web developer's site, then all the ones they've created for others. Are they trying to look bigger than they are? Do they have more than one or two credits worth noting? Does the owner, principal, or chief executive hide or are they profiled? Can you communicate directly with them? Do they have a philosophy or just tout expertise? Here's a few things you should expect to hear from a savvy web-developer: • A discussion on your goals and objectives for your website • A desire to understand your business strategy, customers, and competitors • An analysis of your social media strategy and potential tie-ins to your website • A request that you identify at least five of your industry's websites that you like and five that you don't and why • An assessment of how much and often your firm is capable or willing to maintain a website • An explanation that they will submit 5-10 preliminary themes and 40

In addition, here are a few things that I think should be important to you: • A website that you can easily edit, add, or change yourself • Strict adherence to only using high resolution photos • Don't be afraid to ditch your tired old letterhead logo and get a webfriendly update • Don't fall for gimmick-y web mechanics; focus on delivering customer-centric content • Commit to - at a minimum - monthly content updates Websites are today's most important first contact between you and your prospects. For many companies, effective online marketing can establish credibility more quickly than any humanpowered contact and can pave the way to more effective first meetings. And once a relationship is established, websites have the power to keep customers engaged and informed. There is a tremendous amount of relationship building available to businesses like yours when they implement the right online strategy.

Tom is a past-president of InfoComm International and has been on the InfoComm board of directors since 2005. He is published regularly in trade magazines and serves as a keynote speaker at industry events. Tom holds a Master of Business Administration from Baylor University in Texas and a CTS certification from InfoComm. If that’s not enough, he majored in Theater at Texas A&M University and is a Black Belt instructor in Taekwondo.

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