Typical Practices in Public Relations with the Media 11-25-2022
The capacity to clearly communicate your message to the media and consumers is a skill that can be developed, regardless of your level of experience or your status as an aspiring or seasoned media relations professional. Here are a few illustrations of how companies are developing their visual and spoken personas. Dove tried to challenge women's conceptions of beauty in a novel way with the Dove Real Beauty Campaign. It popularized the idea of genuine beauty by emphasizing the physical variations among women. Dove encouraged women to be at ease with their bodies and confident in their appearance in an effort to promote healthy body image. Dove's "Real Beauty" Campaign has come under fire for exploiting women's negative body images while also fueling their fears. Nevertheless, the campaign was a triumph. It has improved women's self-esteem and given them a fresh perspective on what beauty is. Additionally, the campaign has assisted Dove in growing its sales. Dove's sales soared to $2.5 billion in the first year of the campaign, which is a huge amount for a product brand. Dove's sales today are thought to be over $4 billion. The audience responded emotionally strongly to Dove's campaign. Globally, 26 million people watched it. Several honors were given to it as well. The first two double grand prizes from the International Advertising Festival were among them. A supportive online community was also made available to participants, making it one of the first digital campaigns to do so. During a trip to the Tokyo Zara location, a woman by the name of Miko requested a pink scarf. She was informed that neither Frankfurt nor San Francisco had any available. Zara soon embraced the craze by giving hundreds of customers pink scarves. Pink scarves were available for purchase at all retailers within a week. The top pieces from Zara's collection are also displayed in the store. A specialized group of designers created these exhibits. This highlights both pragmatism and creative flair.