TM TIM MCLAUGHLIN
I BELIEVE IN GREAT DESIGN. I ASPIRE TO CREATE DESIGN THAT CAN BOTH FUNCTION AND BE EXTRAORDINARY. THIS IS SOMETHING I REMIND MYSELF EVERYDAY BEFORE I HEAD TO THE DRAWING BOARD. LET THIS BE SOME FOOD FOR THOUGHT AS YOU DIVE INTO MY WORK.
SOUTHSTREET SEAPORT Southstreet Seaport is a brand of delicious sea-salt mixed snacks and coffee with a story. The design captures and educates the consumer about the rich history of the seaport, and restores the rustic elegance it once had.
Photography This set of imagery is related to the earlier looks of the Southstreet Seaport during its use as an actual import/ export system in NYC.
Visual Positioning Buzz Words: honest, rustic, classic, authentic, heritage, life, stone, strength, weathered, historic, monumental, antique, traditional, aged, serious, ripened, vintage
Photography This set of imagery is related to the earlier looks of the Southstreet Seaport during its use as an actual import/ export system in NYC.
The Rustic Revival approach takes the 19th century feel of the Southstreet Seaport and creates beautiful imagery to really connect to the authenticity that the seaport upholds. Photography would be limited in just expressing the heritage of the S.S.S. as compared to the entertainment value the location offers.
SOU THSTREET
F U LT O N
SEAPORT &
S T R E E T
T H E
E A S T
R I V E R
SOUTHSTREET
Southstreet Seaport
SEAPORT PIER 17
FULTON STREET • THE EAST RIVER
SOUTHSTREET
SEAPORT SOUTHSTREET
SEAPORT
SOUTHSTREET SEAPORT
14 FU LTON STREET
SOUTHSTREET SEAPORT SEAPORT EST. 1860
SO
U
E
S
A P ORT
SEAPORT
STR
ET
Southstreet
TH
E
SOUTHSTREET SEAPORT
ÉPOCA Época is a line of teas inspired by the life, culture, and architecture of Barcelona, Spain. Structure design takes cue from rounded stone windows and balconies and the color palette is influenced by markets and spices. These elements create a luxurious look, and an innovative structure direction for tea packaging.
BLACKSTONE KITCHEN Everyone’s favorite comfort foods transformed into healthy meals. Blackstone Kitchen caters to those who live a healthy and natural lifestyle and enjoy flavor-packed, homestyle delights.
SUEÑO Sueño is a tequila blanco marketed exclusively towards young, trendy women. It is said that when one drinks Sueño, they enter a mystical subconscious– almost as if their deepest dreams come to reality.
Sueno Sueno Sueno Sueno Sueno Sueno Sueno
Sueno
Sueno Sueno Sueno
PARLOUR Feeling a bit nostalgic? Want a quick and sweet pick me up? Parlour is an ice-cream flavored vodka inspired by 50s style ice cream parlours. The whimsy and colorful nature of the brand, as well as flavors, attracts the younger generation of alcohol consumers.
HYPE Inspired by the trend-setting athletes of our time, Hype is a line of edgy mass market bath & body products for teenage males. Hype is extremely confident and bold and is considered to be ahead of its game in teenage body products.
HYPE
MELON//SHAMPOO+CONDITIONER
mens
2+1 + the athletes solution to
mens
2+1 mens
2+1 mens
HYPE
2+1
great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
MELON//SHAMPOO+CONDITIONER
2+1
+ the athletes solution to
shampoo //ditioner.
great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
mens
great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
+ the athletes solution to
hype
shampoo //ditioner
+ the athletes solution to great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
+ the athletes solution to
hype
2+1
HYPE
+ the athletes solution to great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
HYPE mens
MELON//SHAMPOO+CONDITIONER
2+1
+ the athletes solution to
shampoo //ditioner.
great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
mens
hype
2+1
HYPE
great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
+ the athletes solution to
HYPE MELON//SHAMPOO+CONDITIONER
mens
MELON//SHAMPOO+CONDITIONER
great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
+ the athletes solution to
HYPE
2+1
great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
mens
HYPE
shampoo //ditioner.
MELON//SHAMPOO+CONDITIONER
great hair. on the field & off. locker room and in the room. clean hair. with a helmet & not. wet and dry. clean but not too clean. keep the textured locks. not the feathery poof. Be a pro.
+ the athletes solution to
HYPE
HYPE mens
shampoo //ditioner
2+1
shampoo //ditioner.
mens
2+1
2+1
mens
BOD Y WA SH +
the a
FRES HHH
SCRU B SHA MPO
th
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O+C
PLAYA
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OND ITION ER
7
LEILANI A line of all natural, organic Hawaiian beauty goods for women. Leilani captures the essence of Hawaii and focuses on texture, nature, and simple elegance.
KOSA Premium yoga wear designed exclusively for men. Kosa plays off the actual yoga term 'kosa', which translates to a sheath or covering of the soul. The design separates itself from traditional men’s yoga wear by the use of masculine photography and color palette.
koso
MEN’S YOGAWEAR
MEN’S YOGAWEAR
KOSO
MENS YOGAWEAR
MEN’S YOGAWEAR
Koso
MEN’S YOGAWEAR
koso MEN’S
YOGAWEAR
MENS YOGAWEAR MENS YOGAWEAR
K K
MENS YOGAWEAR
TWO HOT YOGA SHORTS
2-PACK
MADE FOR MEN FOR:
2 PACK HOT YOGA SHORTS
men’s yogawear 2-Pack hot yoga shorts
FOR:
MEN’S YOGAWEAR HOT YOGA SHORTS
BICKRAM
Koso
oso
Bikram
2-PACK
HOT YOGA SHORTS
HOT
YOGA
B
ACTIV8 Introducing the redesign of the world’s first non-toxic, environmentally friendly house cleaner. Several brand equities are retained and enhanced to appeal to the mass market.
for him
DISPLAY DESIGN MALIN + GOETZ Styling Station The MALIN+GOETZ pop-up styling station presents a unique approach to men’s beauty. Men’s essential beauty products will be demonstrated and sold at the station to provide consumers with an educational lesson on health and beauty. Regime Underwear Holiday Display Regime is a premium men’s underwear line for the fashion-foward, on-the-go man. The display is neutral to the general gift-giving holidays, and is accessible to all men.
for him
for him
more branding?
Flattened packaging Underwear bin
branding
SET DESIGN Collection of performance tarps and costumes I have designed for several performing groups.
ALTER EGO COLOR GUARD
Set and costume design
Floor designed in Adobe Photoshop CS5 Costumes by Algy Photo’s courtesy of Kevin Katske and John Yurkin 2010 - 2011
TRUMBULL HIGH SCHOOL ALTER EGO COLOR GUARD TRUMBULL HIGH SCHOOL
Set design
Set design
Set design
Floor designed in Adobe Illustrator CS5 Costumes by Algy Photo’s courtesy of Kevin Katske
Floor designed in Adobe Photoshop CS5 Costumes by Effects by Design Inc. Photo’s courtesy of Kevin Katske
Floor designed in Adobe Illustrator CS5 Costumes by Effects by Design Inc. Photo’s courtesy of Emily Katske
2010 - 2011
2011 - 2012
2011 - 2012
THANK YOU.