Best Way To Market Online – What Every Online Marketer Needs to Know Everybody is looking for the best way to market online, because everyone and their dog knows that the best way to market, period, is to get a foothold in a lucrative niche online. The e-commerce “revolution” everyone is talking about is simply this — it took geography out of the equation as a factor.
If you’re a great marketer with a great product, it doesn’t matter if you live in
Podunk. Of course, if you’re a great internet marketer you may want to move to New York after not too long, or maybe relax out on a beach somewhere … but the point is that geography is out of the picture.
It’s no longer about “location, location, location.” But that’s only the start of the story. Too many people get all excited about the prospect of online marketing and then go running off, never figuring out exactly how to get an idea off the ground. Marketing is something that can only happen once you have a presence online.
For those who are new to the process, think of it like a car engine. If one of the pieces isn’t working, the car isn’t going to start. Some people think marketing is the whole engine — they’re soon disappointed.
But before you start on the best way to
market online, you need at least: - A great product or service - A website — ANY kind of website - A strategy to drive TRAFFIC - An overall marketing PLAN
Now, don’t get confused. When I say “product OR service,” the product is far better off. Marketing a service online means that every time someone buys it … you have to provide it. Which means you haven’t created a business: You’ve created a job. And odds are that you could have gotten a much better one from an established firm in your local area. That’s the world of “location,” though, and internet marketers are a world apart.
What Do I Need to Know About The Best Way To Market Online As a Rookie? Marketing online is incredibly simple as long as you remember three things:
- The text sells your offer, even though the site has to look awesome, too - Most people will not read your entire offer they’ll skim - Many people have no patience, and could leave your page fast
When you’re dealing with a niche as an online marketer, your job is to provide them with what they need, fast and easy. Even so, though, you’ve got to be able to convince them what you have to offer meets their needs right here and now. Words sell products, but even when using the best way to market online, you have to catch their attention first.
Remember: It only takes a few seconds for someone to decide whether they’re going to read your page or not. Usually, they’re gonna skim. In those few seconds, you have to get their interest in a big way or no sale.
So: The best way to market online will already have that interest.
People will be looking to you to provide them with a product (or service) they can trust. What does that remind you of? Traditional selling.
The Best Way To Market Online, Period - Social Media: It might blow your mind to realize that people actually will add you on services like Facebook and Twitter so you can talk to them about your offers, but actually, it happens all the time. Needless to say, you should be targeting your own niche and have a good strategy for finding one.
But when you’re first getting started, adding anyone and everyone is actually a good idea! Why? Because people are joiners. If they slow down and take a second to think, they might not decide to add you. But on the internet, people skim most
pages. And if they see that you have hundreds and hundreds of followers, they’re more likely to join. - Guest Blogs: This is a huge way to hit your target niche where they live. Like it or not, by the time you start looking for the best way to market online there’s going to be plenty of other people who think they already have it figured out, and they’re going to have sites out there with thousands and thousands of hits. That’s where good prospects are.
Good thing that, on the internet, there’s enough business for everybody. Thousands of marketers have had great success with guest blogging and their “hosts” don’t mind it one single bit. In fact, having great guest bloggers is one important way that the owners of already established sites keep their repeat traffic going day after day after day.
- Combo Offers: Since there’s enough business for everyone, there’s no reason why internet marketers can’t give their
audience the one-two punch. No, don’t literally hit them on the head; sometimes the best way to market online will mean you have to put your head together with someone else.
Thousands of marketers are making bank right now by combining their offers with others, using discounts or offering special add-ons to existing products (or services) that other marketers have already established. As long as you can do this peacefully, it’s a great way to get started with an existing base of already excited clients.
These are some of the best way to marketing online, but there are plenty of others. There are many great ways to help you make it happen for your online business. Yes, you might also be interested to know about search engines, SERPs, even the dreaded PPC ad … but if you’ve got a great product, your number one goal should be to make a human connection with the real people who are out there
seeking what you offer.
So, no matter what else you do, when you get started think this: - Who are the people who really want what I’m offering? - Where are they — or to put it another way, where are they looking for me? – Who’s talking to them — and is there room on stage for one more?
Keep this in mind and you'll grow a real following. That achievement is at the top of the best way to market online.
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