How To Article Marketing – The Path to Easy, Organic Traffic and Friendly Customers No matter what kind of online business you’re involved in, one of the most important things you need to know about is article marketing. People are constantly trying to practice how to article marketing successfully, because it’s been proven time and time again to be an effective method of grabbing traffic from warmed up customers. They know what they’re looking for, and may even be ready to buy — it’s the job of
the article to catch their attention and make sure they pay you a visit.
That’s a simple explanation, and it only scratches the surface. There’s far, far more to know about how to article marketing, and it can be a challenge to do it correctly. But when done right, it becomes one of the most powerful tools in an online marketer’s arsenal. And like so many skills that have to do with internet marketing, you will find yourself using it again and again and again. It’s one of those things that are always applicable, whether you’re selling hamster furniture or motor cycles.
How To Article Marketing: The Basics These days, most traffic on the internet is traffic from search engines. Yes, believe it or not, two of the world’s top ten most trafficked websites are search engines. In fact, the number one most visited website in the world is a search engine,
and that shows no signs of changing any time soon.
Article marketing is one way of tapping into this targeted search engine traffic. If you’re an online marketer, search engine traffic is vital to your business because the questions your potential customers ask search engines explain what’s on their minds much more clearly than they’re likely to themselves.
And this information is available for you from many sources.
How To Article Marketing: About Attraction Marketing Article marketing is one aspect of what’s called attraction marketing. To make a (very) long story short, attraction marketing is a way of priming customers to buy from you by getting them started through informational posts — commonly known as articles. In this case, the “attraction” is the ability to get their questions answered for free.
Attraction marketing is a broad subject, and
there are a lot of ways to work with it. Article marketing is just the most common, and some argue it’s the most effective. Once you have a strong base of articles, you can also look at other forms of attraction marketing. These include things like video, audio, PowerPoint, and even live teleseminars.
Teleseminars definitely fall under the heading of “advanced” attraction marketing, though, and it’s important to start with the simple and efficient methods of how to article marketing. There is one more key topic here before we can dive in.
How To Article Marketing: Is Article Marketing Dead? Article marketing has gotten a bad rap lately because of recent changes in the way some search engines rank and display their results. A certain search provider whose name starts with a “G” deployed a big change to their scoring algorithm that some people feel hit article marketing unnecessarily hard. Ever since, there’s been more than a fair
share of people declaring that article marketing is dead.
Here’s what people fail to notice about the changes: - The “articles” that got downgraded in search were mostly gibberish - The articles were written to bait search engines, not for human readers - The articles were on sites that are rarely visited by real customers These “article farms” give how to article marketing a bad name since they’re basically out there for the sole purpose of tricking search engines. Remember, search engines can’t read and understand your content. They only understand very basic things like the number of links in your post and the similarity of one block of text to another.
Without getting into a discussion about how and why people cram the web with gibberish articles, suffice to say that the “content” that got slammed in the recent changes was not genuine article marketing. Real how to article marketing focuses on real consumer problems, and you should count on articles being read by real people.
How To Article Marketing: Writing Your Articles
The single most important factor in how well your article works is how well it answers the question your visitor had in mind. This can be insanely difficult, since even a search engine query that seems straightforward can be very hard to interpret.
So, here are a few tips on good how to article marketing: - Write your articles to answer a specific question about your product, service, or business that’s been suggested by a search engine query. But don’t stop there - discuss related questions so you have a higher chance of hitting on what the reader needs. - Break down your article into small paragraphs, using things like headers and bulleted lists to make things easier to read. On the internet, people skim and they’re less likely to sit down and read an entire full page of text. - Use a personal tone that engages and excites the reader, but remember: The point of article marketing is to show your
expertise. You want to be someone trustworthy, but also the kind of person they know is a bona fide great in his or her field. - If you can, embed links to your site or offer contextually throughout the text. People are much more likely to click on these than a link in a bio box at the end of the post. Plus, they confer more authority in search engines.
How To Article Marketing: About Article Distribution When you write articles, it’s important to get them in front of readers. There are plenty of ways to do this. - One of the best is to work with owners of other sites as a guest blogger. If you get a chance to post to sites where your customers are likely to be, do it. - There are lots of article distribution services out there. Some of them, though, might “distribute” your article to the kind of site you don’t want to be associated with. Be sure you know before you dive in. - If you’re going to post the same article to multiple sites, make sure the article goes live on your site and sits there for at least a week so that search engines credit you with the original content and show your
page in results.
How To Article Marketing: Conclusion By now, you should have a pretty good idea how to get started in article marketing. Article marketing is the basis of success for a lot of e-commerce sites. Not only can you warm up potential customers, but you’ll also get a small number of search hits for each and every article you post. Over time, these really add up.
It’s a good idea to have a strategy for your site that includes at least some article marketing. A site with a really specific, well defined purpose might only have a few pages to get its point across, but article marketing can help you build up a base of pages. Larger sites look better and more established to readers.
Don’t forget that you can use your articles as the basis for all kinds of other attraction marketing. For example, you can turn your article into a video, a PowerPoint presentation, or a
live discussion. The sky’s the limit, and when it comes to rticle marketing, what you put into it is what you get out of it. Don’t be afraid to build up a library of articles — in the end, it can only help your site stick in the reader’s mind.
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