How To Find The Right Information Product to Sell The idea of selling information on the Internet is a very attractive one. It sounds easy and profitable, and you hear reports of people making huge incomes with apparently very little effort.
It is true that it is possible to make a very good income in this way, but only if you do it correctly.
First and foremost, you have to be clear about what kind of information product will be successful.
The reason this is so important is that many people start at the wrong end.
That is, they create, or acquire, what seems like a fantastic product, and then wonder why no one is buying it.
This can be especially disappointing if you have been persuaded to purchase an expensive product with resale rights, on the assurance that you will make a fortune. The problem is that you failed to find out first whether there was a market for the product.
Instead of starting with the product, you need to start with the market.
Begin by choosing a field where you know there is always a huge demand for information, such as making money, health, fitness, weight loss, fashion, or child care.
If you have a specific interest or expertise in one of the areas mentioned above, so much the better.
Your next step is to get on to discussion boards, social networking sites and forums in your chosen field, to find out what are the particular problems people have, or the specific questions they are asking.
It is no good producing information on how to make Money, or How to Lose Weight — that is far too general.
You need to target a specific niche, where there are people looking for a solution to an actual problem.
Do not rush this step.
If you take your time, a theme will emerge which you realize is a potential goldmine.
Once you have identified your market, you are already halfway to success.
This is partly because, once you know exactly who you are writing to, your product will almost create itself, but in addition you can cater to the needs of this market with a whole range of different products.
Of course, you can start with an e-book, or report, or both.
These are easy to create and still sell well, but they do have the limitation that they cannot utilize the multimedia formats which many people look for, and which are very powerful for conveying information.
However, the beauty of finding a hungry market is that you can soon build a relationship with your customers, and then sell related products on the back of your original one.
For example, you can create audio courses and video courses, for which people will pay a lot more than they will for an e-book, and hold teleseminars. Best of all, you can set up a membership site.
This is the most versatile and powerful format of all, because it enables you to build a community, and use a wide variety of ways to deliver your content, including interactive software, audio/video, and presentation slides.
What is more, as long as you are providing value, you have the huge benefit of an ongoing income from monthly membership fees.
Of course, there is a certain amount of investment involved in delivering your information product in these sophisticated formats.
However, once you know you have your ready-made audience; it is obviously an investment which will pay off.
Find your hungry market first and there is potentially no limit to the profits you can make.
Timothy Lam Subscribe to my List