Filipe Pereira
CV & Portfolio III PRODUCT DESIGN & USER EXPERIENCE
filipepereira
filipepereira
[fp] JUL 2021
Career Milestones 20 years. 5 companies
UNIFIED SELFCARE Mobile Portal PSGN DUBAI GOVERNMENT
TARGET2 SIBS CORE SYSTEMS
BACKOFFICE WEB
PORTAL
NETemprego
AGENT PORTAL
2008 ELECTIONS PORTAL
BACKOFFICE WEB
THE CUBE PORTAL
MOBILE PORTAL TV CONTEST/QR CHASE APP
PORTAL & WEBAPP MOBILE PORTAL
MOBILE SELFCARE
eCOMMERCE
EDU. FLASH GAME
CITIZENS PORTAL TOPUP CONTEST APP
2000
2001
2003
Award Cisco Partner of the Year with Br@in product
2006
2009
Senior Consultant Award MICROSOFT Partner of the Year with Light-Intranet in-a-Box product
WEBDESIGN Post-Gradua+on
2010
2012
2014 UX\UI Manager
Award NOVABASE COMUNICATION PRIZE SHAREPOINT COMMUNITY ACD PORTAL
Head of UX&DESIGN
2019 Award 2021 Most Effective D2C eCommerce Campaign from MasterClassing TIM +Vantagens
Since 2000
Projects footprint I’ve been fortunate enough to help create and design solutions for telecom operators, banks, media and entertainment companies and government institutions in different countries both remote and local. During these years, the most successful projects and the best digital products born from teams that mastered the challenging balance between creativity, technology and business goals. This unique intersection happens to be my favourite place to work with my colleagues and teams. PRODUCT DEVELOPMENT
MOBILE NATIVE & WEB
PRODUCT DESIGN
UI/UX DEV Ops
VISUAL DESIGN
TEAM LEADING
INNOVATION
Mobile INNOVATION
UX & DESIGN
TEAM LEADING
ART DIRECTION
AGILE DEV
PRODUCT DESIGN
2018
TELCO VAS PRODUCT
GIGAPLAY ANDROID NATIVE GAME
TIMWE’s first android trivia game to offer mobile data as prizes. The players can win points after answering correctly and redeem them in megabytes (one gigabyte per week) via operator mobile data packs. The project was made following a Lean Ux \ Agile methodology. Members in São Paulo, Dubai, Lisboa and Covilhã.
Game has ended!
MY KEY RESPONSABILITIES UX ANALYSIS
FACILITATE ANALYSIS MEETINGS
PROTOTYPING
INTRODUCTION OF WIREFLOWS
FRONT END TEAM MANAGEMENT
FULL DESIGN SYSTEM ANIMATED GIFS
CHARACTER DEVELOPMENT
QA
TOOLS AND TECHNOLOGY
HTML \ CSS Slack
Android Studio
TinyPNG
Invision
Adobe XD Adobe Illustrator MADE WHILE IN TIMWE
The trivia flow
EMPATHY WITH THE USER Each quesDon gives the user a certain number of points. When user wins the system is “also happy” and communicates it directly.
USE FUN TO CONNECT Several short animations were added during the game play to reinforce user emotions: victory, lost, anxiety. The idea was to make the app more engaging.
ANIMATED GIFs Using small animated GIFs to reinforce emotions
The sharing flow
SHARING: MAKE IT FUN
FIND A TREND AND USE IT
Ask users to share an app isn’t always an effec@ve sugges@on. We’ve decided to add some user value to the act of share. Each @me the user wins a prize he as the change to brag about it by taking a selfie later enhanced by our system with the amount of data won.
The sharing feature was enhanced by using one of the current hypes: selfies. The game, the achievement and the ultimate object to be shared.
The lean UX approach User Experience meets Agile Project Development GIGAPLAY was launched in a record time by three teams in two offices: Ux&Design and Product in Lisboa; Developing team in Covilhã. To reduce the impact of the distance we’ve adopted Lean Ux practices and wireflows to present and document the product. Wireflows did accelerate the main user experience, the definition of features and end-points, between back-end and front-end, support technical feasibility and prepare Scrum sprints.
Later in the project, I’ve transformed the Wireflows into a live Design Style Guide that still works today as the baseline for new product installation.
LIVE WIREFLOWS
the design and ux bible ground for project teams Marketing, Ux&Design, Backend and Front-end
TELKOMSEL
ANDROID \ iOS NATIVE GAME
INDONESIA
2020 / 2021
Jelajah Nusantara MYTELKOMSEL GAMIFICATION PROGRAM
An interactive journey through Indonesia where MyTelkomsel users are invited to complete several missions related to main app features and offers , allowing them to proceed to the next city and win telco and thirdparty prizes. MY KEY RESPONSABILITIES IDEATION AND FEATURES UI/UX LEAD
PRODUCT DESIGN
DESIGN MANAGEMENT
TOOLS AND TECHNOLOGY
ADOBE XD
LOTTIES
ADOBE AFTER EFFECTS
FIGMA DESIGN SYSTEM SLACK
FRONTIFY
MADE WHILE IN TIMWE
ANDROID \ iOS \ WEB GAME
TIM BRASIL
BRASIL
2020
TIM +Vantagens PART OF TIM BRASIL LOYALTY PROGRAM
A mobile application to manage loyalty related mechanics like discounts clubs based on monthly top-up; play & win based on instant rewarding; ticket numbers for big prize draws; and stars marketplace for long-term rewarding. MY KEY RESPONSABILITIES IDEATION AND FEATURES UI/UX LEAD
PRODUCT DESIGN
DESIGN MANAGEMENT
TOOLS AND TECHNOLOGY
Adobe XD
LOTTIE ANIMATIONS
ADOBE AFTER EFFECTS MADE WHILE IN TIMWE
TOURISM MALAYSIA (GOV)
PROPOSED MOBILE APP CONCEPT
MALAYSIA
2021
MalaysiaSecrets
The Ministry of Tourism, Arts and Culture Malaysia
An in-destination mobile application for tourists visiting Malaysia. Viral and curated experiences aligned with travel industry latest trends and ideas. The proposal includes a content management platform with internal and external facing tools to ultimately supply the app with fresh and relevant content.
Keep Visitors engaged • • • • •
MY KEY RESPONSABILITIES FULL CONCEPT IDEA CREATIVE DESIGN
CONTENT DESIGN PARTNERS SELECTION
Up-to-date informaSon: places, offers and deals Easily accessible anywhere… even offline Works like a pocket buddy Gamified experiences in exploraSve content LocaSon based push-noSficaSons
TourismMalaysia in control • • • •
Usage analyScs and KPI reports Targeted messaging Direct visitors to places and events Spread tourist focus across the country
MADE WHILE IN TIMWE
2018
TELCO VAS PRODCT
UNBUBBLE ANDROID NATIVE GAME
Mobile game for Telco’s Loyalty programs with engaging image base trivia. Prizes to be redeemed in Telco data packs
MY KEY RESPONSABILITIES PRODUCT DESIGN
PRODUCT DEVELOPMENT
TOOLS AND TECHNOLOGY
Android Studio TinyPNG
Adobe XD Slack
Invision
MADE WHILE IN TIMWE
2018
TELCO VAS PRODUCT
RECARGA CERTA RECHARGE APP
Mobile app for Telco’s subscriber's top-up their accounts. GamificaHon mechanics plus engine rules will allow further engagement and results. Under development.
MY KEY RESPONSABILITIES PRODUCT DEVELOPMENT
PRODUCT DESIGN
UX & UI REVAMP of EXISTING APP
TOOLS AND TECHNOLOGY
Adobe XD
MADE WHILE IN TIMWE
2018
TELCO VAS PRODUCT
GIFTTER ANDROID NATIVE GAME
Mobile game for Telco’s Loyalty programs with a twist! Subscribers collect points aNer they top-up and get spins on a fortune wheel. These are changes to win prizes and redeem giNs to offer their friends. Third party partners are invited to sponsor prizes and campaigns.
MY KEY RESPONSABILITIES PRODUCT DEVELOPMENT
PROTOTYPING
PRODUCT DESIGN
TOOLS AND TECHNOLOGY
Android Studio TinyPNG
Adobe XD Slack
Adobe Illustrator
Invision MADE WITH
IN TIMWE
Animated with Overflow.io
TELCO PREMIUM SERVICES PRODUCT
2015
Free Internet
MOBILE WEB SMARTPHONE & FEATURE PHONE
Mobile solution offering du clients the list of “no cost while browsing” websites and applications. We’ve come out with the idea of sponsored resources, where their owners or third parties could auction for. Some digital ads could be placed before accessing sponsored resources.
MY KEY RESPONSABILITIES PRODUCT DESIGN
UX & UI DESIGN
PROTOTYPING
TOOLS AND TECHNOLOGY
Adobe Dreamweaver
HTML \ CSS
NEO PIM PORTAL EDITOR
NEO M3 CMS MADE WHILE IN TIMWE
2016
TIMWE PRODUCT
AppBox
NATIVE APP & MOBILE WEB
Games store available with an all-you-can-eat model! During the subscripHon period customers can download and play unlimited number of games from Electronic Arts. SoluHon was prepared to be a label product and fully customized by the client
MY KEY RESPONSABILITIES PRODUCT DESIGN
UX & UI DESIGN
PROTOTYPING
Android Studio
HTML\CSS2
ANDROID DESIGN
TOOLS AND TECHNOLOGY
Adobe Photoshop
jQuery
MADE WHILE IN TIMWE
2017
TELCO VAS PRODUCT
FUNHUB MOBILE WEB
Mobile portal offering mulH content categories monthly curated and promoted per country. The monthly subscripHon is an “All You Can Download\Watch” model and allows users to save and to share their favorites trailers, photos, music and publicaHons (e-books).
MY KEY RESPONSABILITIES PRODUCT DESIGN
UX & UI DESIGN
CONTENT STRATEGY
COPY-WRITE
TOOLS AND TECHNOLOGY
Adobe Dreamweaver
NEO PIM PORTAL EDITOR
NEO M3 CMS
Trello
HTML \ CSS
MADE WHILE IN TIMWE
TELCO VAS PRODUCT
2015
Seleção Premiada MOBILE NATIVE APP
One of TIMWE’s most profitable marketing campaign in vivo. In this second season of promotional campaign, product team decided to added two SMS based games (Virtual Football + Follow the Best Action) and use a native app to promote and consolidate the campaign
MY KEY RESPONSABILITIES ART DIRECTION
UX DESIGN
QUALITY ASSURANCE
TOOLS AND TECHNOLOGY
Adobe Photoshop
Trello
MADE WHILE IN TIMWE
TELCO PREMIUM SERVICES PRODUCT
2014
Light Self Care HYBRID ADOBE FLEX APP
First version of TIMWE’s offer for telecom's self care solution. The product bridges the technology gap between internal data systems, service offering, content and on-device user interface. The product is 100% customizable and includes an powerful backoffice capable of edit available services, add marketing campaigns and change look & fell MY KEY RESPONSABILITIES ART DIRECTION
MVP TEAM MANAGEMENT
QUALITY ASSURANCE
TOOLS AND TECHNOLOGY
Adobe Photoshop
Adobe Flex
Trello
MADE WHILE IN TIMWE
Back-office App Editor
CLIENTS
DEDICATED BACKOFFICE TO CONFIGURE INTEGRATED SYSTEMS AVAILABILITY AND A WYSIWYG FEATURE TO CUSTOMIZE USER INTERFACE AND APP LOOK & FEEL
TELCO & TV CHANNEL PORTAL
2017
ConfedCup 2017 ADAPTIVE THEMATIC PORTAL
Branded portal for 2017 Confederations Cup made in partnership with KWESÉ, ESPN and FIFA. The subscription offer football matches live streaming, exclusive content, pre-match and backstage video coverage.
MY KEY RESPONSABILITIES UX RESEARCH
UX & DESIGN
MVP TEAM MANAGEMENT
MVP TEAM MANAGEMENT AKAMAI INTEGRATION
CONTENT INTEGRATION JAVASCRIPT CUSTOMIZATION
TOOLS AND TECHNOLOGY
JWPlayer JASON
NEO PIM PORTAL EDITOR XML Spy
NEO M3 CMS
Adobe Dreamweaver
HTML \ CSS MADE WHILE IN TIMWE
2017
TELCO VAS GAME OFFERING PRODUCT
GAMES GALAXY APP, MOBILE WEB and DESKTOP
Fully responsible web games store featuring the best mobile games in Myanmar market. The final solution include a Single Sign On for the three channels: web, mobile and SMS.
MY KEY RESPONSABILITIES UX & UI DESIGN
ART DIRECTION
PROTOTYPING
HOTJAR INTEGRATION
TOOLS AND TECHNOLOGY
AKAMAI CDN integraSon SEO \ SEM
NEO PIM PORTAL EDITOR
GOOGLE ANALYTICS
HTML \ CSS
Invision
ANDROID STUDIO MADE WHILE IN TIMWE
Main flow and subscrip?on
H O M E
C A T E G O R I E S
C A T E G O R Y
2016
CORPORATE & TELCO VAS PRODUCT
NewAfricanWoman MOBILE WEB THEATIC PORTAL
New African Woman Magazine mobile edition soon available on selected telecoms throughout Africa, monetizing the exclusive content before they reach the print edition. In partnership with IC Publication.
MY KEY RESPONSABILITIES PRODUCT DESIGN
UX & UI DESIGN
DEVELOP NEW VISUAL COMPONENTS
PROTOTYPING CUSTOMIZABLE WEB PARTS
VISIT DEMO
TOOLS AND TECHNOLOGY
Adobe Photoshop Invision
NEO PIM PORTAL EDITOR
SEO \ SEM
GOOGLE ANALYTICS
NEO M3 CMS Trello MADE WHILE IN TIMWE
2017
TELCO VAS PRODUCT
COMBOX THEMATIC MOBILE PORTAL
MulH content HTML5 mobile portal, build to be customized and managed with NEOTMPIM design tool. Available under an All You Can Download model.
MY KEY RESPONSABILITIES PRODUCT DESIGN
UX & UI DESIGN
DEVELOP NEW VISUAL COMPONENTS
PROTOTYPING CUSTOMIZABLE WEB PARTS
E-BOOK INTEGRATION
CONTENT STRATEGY TOOLS AND TECHNOLOGY
Adobe Illustrator Adobe XD
VISIT DEMO NEO PIM PORTAL EDITOR
Invision
GOOGLE ANALYTICS
NEO M3 CMS XML Spy
HTML \ CSS Trello MADE WHILE IN TIMWE
Content Categories
N E W S
P H O T O G R A P H Y
V I D E O S
G A M E S
E - B O O K S
Design trends • • • • •
Suspended visual elements and break the rule of symmetry Backgrounds and paSerns Simple pages and navigaDon Work with contrasts and shiN toward dimmer tones More tacDle design: smooth animaDons, interacDons, transiDons, cinemagraphs, and boomerangs
..design for ecommerce • • • • •
Clear and useful MyAccount IntuiDve navigaDon and categories Website speed plus Mobile opDmizaDon Product page opDmizaDon Clear subscripDon process
VISIT DEMO
2016
CORPORATE & TELCO VAS PRODUCT
LIVECLUB
PORTAL AND PROMOTIONAL CAMPAIGNS
Official Cristiano Ronaldo’s portal offering exclusive and public news, alerts, statistics, photos, videos and a cool promotion with special prizes. In partnership with athlete branding team. Available in smartphone and feature phones.
MY KEY RESPONSABILITIES COMPETITION ANALYSIS UX & UI DESIGN
MARKETING STRATEGY
PRDUCT DESIGN
SEO
CONTENT STRATEGY TV SPOT
INFORMATION ARCHITECTURE VISIT DEMO
TOOLS AND TECHNOLOGY
Adobe Dreamweaver HTML \ CSS
WML
Adobe Photoshop JavaScript \ jQuery
Adobe Illustrator Bootstrap
Invision
Trello MADE WHILE IN TIMWE
Telco customiza?ons
INSTALLATIONS among other
Unitel, Angola Viva, Bahrain & Kuwait Personal, Argentina MTN, Ghana & Nigeria du, UAE Ooredoo, Qatar Indosat, Indonesia Tigo, Colombia Etisalat, Nigeria
Total Subscribers
~1.4Million
ADVERTISING SPOT
A N G O L A
N I G E R I A
B A H R A I N
G H A N A
2016
TELCO VAS PRODUCT
KIDSBOX ANDROID NATIVE APP
App store dedicated to find and offer the best content for kids. Includes parental control features The subscription model is validated each time the user opens one installed apps.
MY KEY RESPONSABILITIES UI DESIGN
MOBILE DVELOPMENT
TOOLS AND TECHNOLOGY
Adobe Dreamweaver NEO PIM PORTAL EDITOR
Adobe Photoshop NEO M3 CMS
GOOGLE ANALYTICS HTML \ CSS
JavaScript \ jQuery MADE WHILE IN TIMWE
2015
TELCO PRODUCT
Kids World MOBIEL WEB THEMATIC PORTAL
Portal dedicated to kid’s educaHonal content with a parent dashboard lisHng each children progress on specific acHviHes. Available in both smartphone and in the most advanced feature phones. The L&F is fully customizable to telco branding. In a partnership with Cartoon Network MY KEY RESPONSABILITIES ADPATIVE PORTAL DESIGN
UX & UI DESIGN
DEVELOP NEW UI COMPONENTS
UKRAINIAN VERSION
CARTOON NETWORK SPECIAL EDITION
TOOLS AND TECHNOLOGY
NEO PIM PORTAL EDITOR
HTML \ CSS
JavaScript \ jQuery
Invision
MADE WHILE IN TIMWE
2015
TELCO VAS PRODUCT
COMBOPLUS
MOBILE WEB INCLUDING FEATURE PHONE EDITION
All You Can Download subscripHon portal with local and internaHonal content. Exclusive episodes for several local TV series. IntegraHon with thirdparty content provider like AFP and Infoplum. Relevant partnership with AFP. MY KEY RESPONSABILITIES INFORMATION ARCHITECTURE CONTENT STRATEGY
UX & UI DESIGN
MARKETING CAMPAIGN DESIGN
VISIT DEMO
TOOLS AND TECHNOLOGY
Adobe Photoshop
NEO PIM PORTAL EDITOR
HTML \ CSS
JavaScript \ jQuery
GOOGLE ANALYTICS MADE WHILE IN TIMWE
Customiza?ons SOUTH AFRICA
ACCESS TO FRANCE PRESS PORTALS
DEMO
GREECE
DEMO
2016
FZ
CORPORATIVE PORTAL
FANZONE SOCCER THEMATIC PORTAL
Proposed to Real Madrid digital team, this mobile portal offered special curated content: latest news, mulHmedia, themaHc emoji’s and small animaHons for the true fan.
MY KEY RESPONSABILITIES PRODUCT DESIGN
UX & UI DESIGN
PROTOTYPING
INTRODUCTION OF ANIMATED GIF PACK
TOOLS AND TECHNOLOGY
Adobe Photoshop HTML \ CSS
VISIT DEMO NEO PIM PORTAL EDITOR JavaScript \ jQuery
NEO M3 CMS
Invision
GOOGLE ANALYTICS MADE WHILE IN TIMWE
FZ
Full screen set
2016
TELCO VAS GAME
Universo VIVO INCENTIVE GAME
TIMWE’s first android multi-game to promote top-up usage and up-sell of VIVO services Users can challenge a friend and win prizes while having fun in common trivia games, True or Myth, Guess the Image, Math Challenges, among others. MY KEY RESPONSABILITIES PRODUCT DEVELOPMENT
UX DESIGN
ART DIRECTION
QUALITY ASSURANCE
TOOLS AND TECHNOLOGY
Adobe Dreamweaver
Adobe Illustrator
Invision
Trello
PROMO VIDEO
MADE WHILE IN TIMWE
Concept adapta?on
2018
C E L C O M
i n
M A L A Y S I A
2016
KAZAKHSTAN GOVERNMENT APP
e-gov
CITIZEN E-SERVICES
Mobile government platform, covering all existing electronic government services, available over Android, iOS and Windows Mobile.
MY KEY RESPONSABILITIES UX DESIGN
VISUAL DESIGN
NATIVE UI DEVELOPMENT
QUALITY ASSURANCE
TOOLS AND TECHNOLOGY
Adobe Illustrator
Invision
MADE WHILE IN TIMWE
Desktop
Portals, Admins & Pla5orms INNOVATION
UX & DESIGN
TEAM LEADING
ART DIRECTION
AGILE DEV
PRODUCT DESIGN
2018
UAE GOVERNMENT
LAUNCHPAD DUBAI THE YOUTH OFFICE
Al-Mahatta Youth launch pads is an initiative facilitating the show of the Emirati youth projects. It’s mainly consists of allocated ready spots all over UAE for the youth to use for presenting their projects. The initiative is reflecting the direction of the leaders who believe that Youth are the key to the country’s future success. MY KEY RESPONSABILITIES WEBDESIGN
BRAND DEVELOPMENT
UX & UI DESIGN
CREATIVE DIRECTION
PROTOTYPING
TOOLS AND TECHNOLOGY
Adobe XD
Invision
JavaScript \ jQuery
HTML \ CSS
MADE WHILE IN TIMWE
2016
UC
TELCO
Ubercare CRM ADMIN & FRONTEND
Framework that addresses the operational challenges of implementing customer processes
MY KEY RESPONSABILITIES BUSINESS ANALYSIS UX & UI DESIGN
PRODUCT DESIGN PROTOTYPING
TOOLS AND TECHNOLOGY
Adobe Dreamweaver
HTML \ CSS
Invision
JavaScript \ jQuery MADE WHILE IN TIMWE
2015
CORE PLATFORM
NEO Miit
SMS BROADCAST MANAGER
Redesign the internal core SMS Campaign Management platform, migrating the old development platform to Vaadin a modern Java development framework with a strong visual layer. All the use cases were redesign in order to simply user experience and business goals MY KEY RESPONSABILITIES USE CASES ANALYSIS
DESIGN NEW UI THEME
ADVOCATE THE USE OF VAADIN AMOUNG JUNIOR DEVELOPERS UX & UI DESIGN
QA TESTING
TOOLS AND TECHNOLOGY
Adobe Dreamweaver Java Server Pages
Vaadin HTML \ CSS
Netbeans JavaScript \ jQuery MADE WHILE IN TIMWE
2015
FINANCE
WeBanking TELECOM BANKING
Framework that addresses the operaHonal challenges of implemenHng customer processes for home banking in context with Telco fintech iniHaHves
MY KEY RESPONSABILITIES UX ANALYSIS
ART DIRECTION
MVP DESIGN
TOOLS AND TECHNOLOGY
Adobe Dreamweaver HTML \ CSS
Bootstrap
JavaScript \ jQuery
Yii Framework
Target Process
PHP MADE WHILE IN TIMWE
2009-2011
GOVERNMENT
CENS0S 2011
FRONT-END & BACK-OFFICE APPLICATIONS
Web applicaHon to support the ciHzens and family's data for 2011 naHonal census. A two-year period preceded the launch where the team developed and tested several funcHonal prototypes to produce a relevant user tesHng foundaHon before final soluHon. MY KEY RESPONSABILITIES UX ANALYSIS
WEBDESIGN
PROTOTYPING
INFORMATION ARCHITECTURE COPY-WRITE
ACCESSIBILITY – WCAG1.0
QA TESTING
TOOLS AND TECHNOLOGY
Adobe Dreamweaver HTML \ CSS
W3C Validator
JavaScript \ jQuery
MS Visual Studio .NET \ ASPX MADE WHILE IN NOVABSE
2011-2012
INTRANET
NOVABASE ADN BUSINESS UNIT INTRANET
Our intranet to share knowledge and project documentation. Made in MS Sharepoint with a fully customized theme which included the standard elements like colors, fonts, images and new third-party JavaScript plugins to enhance the experience. MY KEY RESPONSABILITIES UX ANALYSIS
WEBDESIGN
INFORMATION ARCHITECTURE COPY-WRITE
WEBMASTER
INTRANET MANAGER
DOCUMENT MANAGEMENT
QA TESTING
TOOLS AND TECHNOLOGY
Adobe Dreamweaver HTML \ CSS
MS Visual Studio
JavaScript \ jQuery
MS Sharepoint WSS
.NET \ ASPX MADE WHILE IN NOVABSE
2002
GOVERN
NETEMPREGO Institutional portal for all documentations and digital services related to the public employment institute: job offers, incentives and central campaigns made available by the Portuguese Govern.
MY KEY RESPONSABILITIES UX ANALYSIS
WEBDESIGN
PROTOTYPING
INFORMATION ARCHITECTURE BRAND IDENTITY
ACCESSIBILITY – WCAG1.0
COPY-WRITE
QA TESTING
TOOLS AND TECHNOLOGY
Adobe Dreamweaver HTML \ CSS
W3C Validator
JavaScript \ jQuery
Java Server Pages
Netbeans MADE WHILE IN NOVABSE
2012
SONAE SIERRA
LEDGER Real state Project Financial Management System
MY KEY RESPONSABILITIES DESIGN SPRINTS
UX & UI DESIGN
PRODUCT PACK
PRODUCT BRAND DEVELOPMENT
PLUGIN FOR BALANCE SHEET VISUALIZATION TOOLS AND TECHNOLOGY
Adobe Dreamweaver .NET \ ASPX
Adobe Photoshop
HTML \ CSS
MS Visual Studio
Jira
JavaScript \ jQuery MADE WHILE IN NOVABSE
2012
IEFP – PORTUGUESE GOVERNMENT INSTITUTE
eFORMS CAMPAIGN PORTAL
Web application to support A Portuguese Government 2010 campaign. Online forms and documentation to support the creation of new public and private initiatives.
MY KEY RESPONSABILITIES DESIGN SPRINTS
UX & UI DESIGN
TOOLS AND TECHNOLOGY
Adobe Dreamweaver HTML \ CSS
Adobe Photoshop
JavaScript \ jQuery
W3C Validator
Java Server Pages
Eclipse MS REPORTING SERVICES MADE WHILE IN NOVABSE
2015
IoT for VERTICALS
Gravity
MANAGEMENT PLATFORM – BACK-OFFICR SYSTEM
An M2M Enablement Platform that provides tools for building connected solutions. Major industrial verticals can features that reduce complexity, risk and cost
MY KEY RESPONSABILITIES DESIGN SPRINTS
UX & UI DESIGN
PRODUCT PACK
PRODUCT BRAND DEVELOPMENT
BUSINESS DASHBOARDS TOOLS AND TECHNOLOGY
Adobe Dreamweaver HTML \ CSS
Target Process
JavaScript \ jQuery
MS Visual Studio .NET \ ASPX
Bootstrap
MS Sharepoint WSS GOOGLE MAPS API MADE WHILE IN TIMWE
Key Marketing Campaigns INNOVATION
UX & DESIGN
TEAM LEADING
ART DIRECTION
AGILE DEV
PRODUCT DESIGN
2012 - 2017
TELCOS B2C SERVICES AND LEAD CAMPAIGNS
MARKETING CAMPAIGNS
K Y V S T A R
-
U K R A I N E
O O R E D O O
-
U A E
O O R E D O O
-
M Y A N M A R
More than 100 marketing campaigns developed for Telco’ all over the world. Creativity for Online, Printing, TV Spots, Outdoor billboards, E-Mail Marketing, MMS and SMS campaigns MY KEY RESPONSABILITIES CREATIVE PROPOSAL
CAMPAIGN DEVELOPMENT
VIDEO PRODUCTION
PRINT ARTWORK
SUPPORT TO DIGITAL CAMPAIGNS MADE WHILE IN TIMWE
E T I S A L A T
-
U A E
K Y V S T A R
-
U K R A I N E
M T C
-
U K A I N E
UX Consultancy INNOVATION
UX & DESIGN
TEAM LEADING
ART DIRECTION
AGILE DEV
PRODUCT DESIGN
2014
TELCO & GOVERNMENT
Kazakhstan m-Gov – Vision & Execu^on
Ux consultancy included in a wider project to develop the mobile initiative of Kazakhstan elected government. S A M P L E
R E P O R T
MY KEY RESPONSABILITIES BENCHMARK ANALYSIS
UX STRATEGY DEVELOPMENT
MOBILE BEST PRACTICES MADE WHILE IN TIMWE
More About Me The Standard CV
TASTES
FAMILY
TRAVEL
HATES
LIFE
Luís Filipe Pimenta Machado Pereira – NATIONAL ID: 10187492 BORN: August 10th, 1973
I’ve been leading usability ini@a@ves and user experience discipline among colleagues, teams and client and managing design teams, while par@cipa@ng in innova@on threads to develop new products and value-added offers with a hands-on job task list. From management so]ware, back-office solu@ons, mobile portals, editorial and e-commerce sites, na@ve and mobile apps, crea@ng these kind of digital experiences has been my main core of ac@vity for the past 19 years. I am well versed in user experience ac@vi@es, web strategy, informa@on architecture and interac@on design, visual and graphic design. My main passion is the sum of all these topics to develop the best digital products always aligned with business goals. MAIN RESPONSABILITIES • Design Team leadership. 11 people (digital designers, Ui\Ux designers and front-end developers) present in 8 countries (Portugal, Turkey, Brazil, Argen@na, Guatemala, Mexico, Colombia and Argen@na); • Promote team par@cipa@on in all cri@cal projects by delivering user experience assessments, crea@ve designs, concept boards, wireframes, mockups and func@onal prototypes, aligned with customer engagement, consumer insights and business goals; • Manage team’s intranet site and poreolio, image bank, design sources and briefing templates repository. • Supervise Ux and design ac@vi@es in strategic web\mobile solu@ons developments, core projects and new products; mentoring the use of design thinking process: define, research, ideate, prototype, choose, implement, and learn; • Assist business units' stakeholders with their innova@on cycles, brainstorms, content strategies, pre-sales efforts, proposals building, product branding iden@ty and customer facing; • Collaborate directly with core teams, responsible for our proprietary mobile design and management plaeorm NEOTM; enhance user experience and user interface, design new features, improve and extend editor’s web components tools; preparing necessary founda@ons for a new mobile engagement plaeorm; • Art direcOon for Corporate Strategy department, managing the produc@on of several communica@on assets and deliverables: CEO and VP corporate presenta@ons, offer’s brochures and catalogues, ins@tu@onal websites, newslegers, sta@onery, interna@onal exhibi@ons presence and congresses stands) • Define User Experience\Customer Centric approach to new technologies, new clients and real-world challenges;
Email: farierep@gmail.com Mobile/Whatsapp: +351 919 576 844 LinkedIn: filipepereira Portfolios:
www.behance.net/filipepereira
EDUCATION
Key Projects
Post-GraduaOon Web design 2006 ESTAL - Escola Superior de Tecnologias e Artes de Lisboa
2010 – 2019
Macromedia Flash 4 – Advanced Flag – Lisboa
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Adda Performance Solu@on - Prime Minister Office, Dubai My Ooredoo Selfcare App (iOS/Android) – Ooredoo, Oman Game Universo Mobile Web App – Vivo Brazil Pocket Internet Mobile portal - Aircel India !dea Café Mobile portal - !dea India Unitel Mobile Portal – Unitel Angola Electronic Arts Mobile Portals – Movistar’s Latam Opcos Khadama@ App – iOS / Android – UAE Prime Minister Office App Ringger (Web/mobile/Android) – Ring Back Tones CR7 Live - Official Cris@ano Ronaldo mobile portal Cloud9 Music Portal – E@salat, Nigeria Seleção Premiada Promo app – Vivo, Brasil Ooredoo Games – Ooredoo, Qatar
• SIBS TARGET2 Backoffice Web - Seglement of central bank opera@ons, Bank of Portugal • Novabase ADN – Collabora@ve portal • Sonae Sierra Ledger web app – prototype • Azores 2008 Elec@ons Portal • Licensing Unified Balcony – AMA, Governement • Portal Bolsa de Formadores – Public Training Website eGov. • KSPOT - Knowledge Portal, Novabase Product • NetEmprego eGov. Job Offers Portal • DRFP Madeira eGov. Training Services Portal • “Livre Serviço de Emprego” eGov. Web Applica@on • SIDOC \ SIDOCFACT – Online Help System
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The Contest Zone – Aircel, India Oyun Mobile Portal – Avea, Turkey du Treats Mobile Site - du, UAE Gənc OL – Azercel, Azerbaijan Bakcell Live – Bakcell, Azerbaijan mGov app - Government, Kazakhstan TheCube Mobile\Desktop Poral - Celcom, Malaysia Agent Portal, Vodafone Portugal Knowledge Portal, Vodafone Ireland eCommerce Store, Safaricom, Kenya Census 2011 Portal
• SIDOC – Banking Document Management System • GESTURBE Projects Management System - Lisbon Municipality • Br@in Express - GE Product • LightIntranet-in-a-Box - GE Product • DocPortal - GE Product • “Tudo em Pratos Limpos” Educa@onal Flash Game, DECO
CIW - CerOfied Internet 2001 Webmaster Rumos – Lisboa TexOle Engineer 1991- 1996 (Year 5) Universidade do Minho
EXPERIENCE 2020 TIMWE Head of UX & Product Design 2019 Theros Digital Chief Design Officer 2014 - 2019 TIMWE Head of UX & Design 2013 – 2014 TIMWE UX & Design Manager 2012 – 2013 TIMWE Senior UX Specialist 2010 – 2012 Celfocus Senior Consultant UX/UI 2009 – 2010 Novabase New Media Web Designer 2003 – 2009 Novabase Web Designer 2000 - 2003 - General Electric CITS Web Designer 1998 – 2000 V-Sistemas Product Owner
MULTIPLE COUNTRIES
2003-2010 PORTUGAL
More about me
I hate - strawberries - and other small things
When I ear... “We don’t need a methodology”; “This website is cute”;
“Let’s see if the CEO likes the website so, we can decide”; “Let’s do the minimum possible”; “Oh no! First: always the client”; “Just send me the images. Developers will do the rest”; “Never mix work and family”; “Put a suit and ce. Clients will respect you more”; “User experience and usability are the same thing”;
it’s like eaQng strawberries.
I will always do my best not to eat strawberries and to avoid other small things like: Discuss poliDcs in the office; Lunch alone; Deliver my work at 18:00 on a Friday; Cricque in public and only compliment in private; Assume without clarificaDon; Reinvent the wheel; Copy ideas without adding a new view; Do everything with sofware. (because imaginacon is the best tool); Let the output be more important than the process;