pre-listing
PRESENTATION
A N I NTRO D U C TO RY D I SCU S S I O N O N L I S TI N G YO U R PRO PERT Y
presented by Jeff Justice
CONTENTS
my biography why list with me what my clients have to say my marketing plan preparing your home to sell support team frequently asked questions selection of sales Summit Sotheby's Cares
| 04 | 05 | 06 | 08 | 10 | 12 | 13 | 14 | 15
MY BIOGRAPHY
Jeff Justice is a sales associate with Summit Sotheby’s International Realty. He is one of Utah’s most experienced Realtors®, having successfully negotiated 700 plus real estate transactions and counting. Jeff began his real estate career in 2002 and continues to represent buyers and sellers globally with most of his work done in Utah’s Harvard/Yale, Sugarhouse, Federal Heights, Millcreek, and Holladay areas.
His sense of humor and refreshing honesty are major factors leading to the success he experiences with his clients, although he attributes much to his systems, dedication, and attention to detail. Through the years he has acquired expertise in the art of real estate negotiation, navigating the home inspection process, financing issues, and underlying loan processes, as well as being able to think outside the box in order to provide the most beneficial outcome for his clients.
Jeff’s loyalty to his clients has resulted in long-standing relationships and recognition both professionally and personally. When he is out with his family around town, chances are high that they will run into someone who is happy to recount the tale of their experience working together. His success as a Realtor® is also reflected in the accolades and awards he’s received, including Salt Lake Board of Realtors® “Rookie of the Year” and “Sales Person of the Year”, and is consistently named a Summit Sotheby’s International Realty Salt Lake “Top Tier” agent. Recently, Jeff was named in Real Trend’s “America’s Best” due to his impressive sales volume. He has also earned the professional designations, CRS (Certified Residential Specialist) and GRI (Graduate, Realtor® Institute).
Born and raised in Salt Lake City, Jeff holds a degree in Economics from the University of Utah. He is active in his community and loves Star Wars, good music, and the outdoors. Taking full advantage of Utah’s gorgeous natural resources, Jeff is an avid skier, cyclist, and backpacker. He recently knocked skydiving with his wife off of his bucket list. Married for over 27 years, he has two beautiful children and a loyal dog named Scout.
JEFF JUSTICE Sales Associate
801.556.9563 jeff.justice@sothebysrealty.com summitsothebysrealty.com
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WHY LIST WITH ME? access to SothebysRealty.com Sotheby’s International Realty’s website, sothebysrealty.com, is the #1 most trafficked website in the world for luxury properties. By listing with me your property regardless of area or price point will be up front and center on this exclusive website.
transparency and reporting Each week, I will communicate with you about your property’s market position and potential buyer feedback. Once a month, I will report on website traffic sources and the most viewed images driving interest to your property.
marketing Summit Sotheby’s International Realty has Utah’s only in-house advertising agency devoted to the marketing of my clients’ properties. Within this booklet you will find key marketing samples showcasing our awardwinning approach to real estate marketing.
access to noteworthy clientele A clientele base including: 71 of Forbes 100 Wealthiest People, 253 of Forbes 400 Wealthiest Americans, 60 of Worth Magazine’s Benefactor 100 List, and 78 of Forbes 100 Wealthiest Americans.
brand power The powerful Summit Sotheby’s International Realty blue sign and classic branding immediately differentiate my clients’ properties. The Summit Sotheby’s International Realty’s brand is aspirational, placing it in a league with brands like Tiffany & Co., Porsche and Gucci. This brand power attracts the attention of qualified buyers.
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WHAT MY CLIENTS HAVE TO SAY Recently, Jeff sold my home in 48 hours! His professional expertise allowed this quick sale. Jeff communicates often, follows up and does well beyond what I have ever experienced from realtors. I highly recommend listing with Jeff. This is my 18th home and it was a seamless sale thanks to him! With all this said, Jeff is just a nice man with a calm, low key approach to what can be a very stressful process. Joan H. Jeff Justice is the best REALTOR®. He’s the human that goes above and beyond and he’s rather enjoyable to work with. He helped me understand how each process would go and kept everyone on my home buying team informed. He made himself available to me whenever I had questions. He’s knowledgeable and gets things done! Thank you for getting me in my new home! Ann S. What can I say? Jeff’s a rockstar. From day one, he took the time to listen to our needs and quickly honed in on what we were looking for. Having recently moved to the area, his knowledge of different neighborhoods really helped us understand the pros and cons of each location. But what really shines through with Jeff is the sense that he’s really on your side. He will always work in your favor, and we felt confident that he was looking out for us at every step. He was always clear with us on the pros and cons of each home, down to the bones. Will definitely work with him again. David M. Jeff is knowledgeable, entertaining, and professional. He has always treated us as friends and we always felt he was giving us the best possible advice when navigating tricky real estate negotiations. I especially appreciate how patient Jeff is. We have had a lot of questions over the years and he has always been willing to give us his honest perspective even when there was not a financial incentive for him to do so. I would trust Jeff’s expertise again and again and continue to refer my closest friends and family members to him when they have real estate needs. Corinne W.
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Jeff is incredibly knowledgeable, very responsive and communicated proactively during all steps of the process. Whether you are new to the area or Utah resident I would recommend using Jeff. He is great to work with. MARTA P.
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OUR MARKETING PLAN prior to publishing listing • • • •
Professional photos taken Listing documents signed Shoot video/matterport, if applicable Staging/design consultation
immediately after listing • • • • • •
Property on local Multiple Listing Service F eed property to top real estate websites Key and keybox installed Signage ordered Preliminary title report ordered Identify where buyers in the area come from
1st week after listing • • • • • •
Flyer/Brochure prepared and ordered Set up on online traffic reporting Set up on photography reporting Send out syndication email Prepare open house ads, if applicable Prepare newspaper/magazine/digital ads, if applicable • Call all agents with listings in area every 30 days after listing • Call all agents with listings in same price range • U pdate Comparative Market Analysis to confirm price is accurate • Review Comparative Market Analysis with seller • Review marketing plan with seller • Consider price change adjustment • C ontact showing agents with new price • Schedule and hold a new open house,
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if applicable as needed until accepted offer • Send out online marketing pieces for the home • Contact seller with feedback from showings • Qualify calls as serious vs. curious • Present offers with seller’s net proceeds • Skillfully negotiate and represent client after accepted offer • • • • • • •
Verify and submit paperwork to brokerage Monitor contract Send Seller’s Disclosure Forms to buyer Verify deposit of buyer’s earnest money Schedule settlement at Title Company Assist seller in transferring utilities S chedule buyer home inspection and appraisal • C oordinate with buyer’s Mortgage Co., Title Co., etc one week after closing • • • •
Check-in with clients Ask for feedback to improve service Ask for feedback on marketing plan Ask for referrals/testimonials
BROCHURES DIRECT MAIL L.A. TIMES COLLECTIONS MAGAZINE WALL STREET JOURNAL MANSION GLOBAL NEW YORK TIMES PARK RECORD SALT LAKE TRIBUNE REAL ESTATE MONTHLY HOME MAGAZINE DESERET NEWS UTAH BUSINESS SALT LAKE MAGAZINE CONDÉ NAST FINANCIAL TIMES SOCIAL MEDIA
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PREPARING YOUR HOME TO SELL general areas
back exterior
• Clean the entire house and remove clutter (Vacuum, mop, clean all counter tops, and wash windows) • Keep all lights and lamps on. Be sure to turn on undercabinet lights and other decorative lights. • Replace all burned out light bulbs. • Light bulbs should be the same color. • Keep ceiling fans OFF for the duration of the photo shoot • Televisions & Computer Screens should be OFF for the duration of the shoot • Open all blinds and window coverings (Unless undesirable view) • Shutters should be open to expose the maximum amount of window but should not be drawn up completely • If your property has views that can be seen from the interior be sure to clean all windows and remove screens if possible. • Remove as many personal and family photographs as possible • Remove small rugs to show flooring
• Clean and sweep patio • Straighten and clean outdoor furniture • Remove or replace faded outdoor cushions • Remove toys • Clean pool and remove automatic pool cleaners • Turn on all pool and any water features • Remove hoses • Remove trash cans • Hide pool toys and equipment
front exterior • Close garage doors • Remove cars from driveways and front curb • Tidy landscaping and remove clutter (Cut, mow, and rake, hide toys, etc.) • Remove empty planters • Remove hoses • Place trash cans inside garage or shed
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kitchen • Clear counter tops of non-decorative items (Home phones, baskets, papers, etc.) • Remove all refrigerator magnets and decorations • Hide garbage cans in pantry or closet • Remove soaps and dishes from sink and any dish towels draped over the sink or oven handle • Remove distracting over-cabinet decorations • Remove napkins, paper towels, spices, oils. dining room • Clear, dust, and polish table • Feature one centerpiece that adds color and contrast to the room • Straighten and evenly space chairs • Remove child seats or booster chairs
living room
bathrooms
• Remove all non-decorative items (magazines, papers, mail, remote controls, kids toys.) • Declutter fireplace mantle • Fluff and straighten furniture pillows • Remove toys and electronics • Hide all wires
• Clean bathroom (clean mirror, counters, straighten towels) • Remove all personal items • Remove all non-decorative items (soap, toothbrushes, medications, etc.) • Close closet doors • Remove shampoo, soap, wash cloths etc from bathtubs and showers • Remove and hide toilet paper roll • Remove used towels • Remove rugs and floor mats
master bedroom • Make bed, straighten bed skirts and fluff pillows • Iron or press linens • Remove all personal non-decorative items from night stands • Remove electronics and wires • Remove clutter from dressers and other surfaces • Remove family photos • Clean under bed
pets • • • •
Hide pet bowls in garage or closet Hide pet toys and beds in closet Keep pets in a hidden crate or outside Clean pet waste and toys out of backyard
spare rooms • Remove names and family photos from walls • Remove posters, logos, and stickers • Remove any trash cans and laundry bins • Clean under the bed • Make Beds • Remove or organize toys
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The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography and videography departments.
OUR TEAM
Accounting Property Management
Business Development Director
Marketing
OVER
50
SUPPORT STAFF Relocation
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President, Principal Broker
Operations
Executive Vice President
Transaction Management
In-House Contract Support
will we save money by listing our property ourselves? Do you believe your property would sell at a fixed price, or do you believe that it would sell in a range of prices based on the marketing, photography, real estate brand and negotiation skills of your agent? Having a professional, licensed and trained sales associate advocating for and marketing your property ensures a smooth transaction and for the highest market value possible. will you cut your commission? No. It makes me nervous if another agent has agreed to this. Why? If an agent is not able to communicate their value and stand up for their own worth, how strong will they be in negotiating the value of your property?
In order to best market your property with digital, print and experiential advertising, our minimum listing period is 6 months. My recommendation is a year agreement so that you are included in Utah’s awardwinning real estate publication, Collections Magazine. This signature magazine drives qualified buyers from Utah and our key feeder markets. is it better to use a friend in the business? In today’s market, almost everyone knows one or two people who work in real estate. Ask yourself if you’re considering working with your friend as a favor to them or if your goal is to hire an aggressive sales agent who leverages their skill, experience and brand to get top dollar for your property.
FAQ'S
can we list for only 30/90 days?
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a selection of
SIGNIFICANT SALES
—
$1, 8 9 5 , 0 0 0
$1, 4 0 0 , 0 0 0
986 Military Drive
4483 E Crystal Hill Circle
$1, 5 0 0 , 0 0 0
$ 9 75 , 0 0 0
1576 Yale Avenue
996 South 1700 East
$1, 4 9 5 , 0 0 0
$825,0 0 0
473 K Street*
1362 Princeton Avenue
* Represented the Buyer
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Summit Sotheby's
CARES
When we talk about how Summit Sotheby’s International Realty and our sales associates differ from the competition, we might talk about market share, significant sales, and global brand power. The truth is, our commitment to excellence in real estate is only matched by our commitment to our community. We are proud to share that our agent-run 501c3, “Sotheby’s Cares”, has raised more than $1,200,000 for Utah non-profits since its inception, enabling us to support the very communities that have embraced us. Thank you to our sales associates for not only being pillars in the real estate industry, but pillars of social responsibility – making a difference to local and national non-profits through each real estate sale. Our sales associates’ unwavering support of “Sotheby’s Cares” is just one reason why Summit Sotheby’s International Realty is like no other.
—Jeff Justice, proud Committee Chair Member for the last five years
List of 2020 Donations by Salt Lake Sales Associates
Alzheimer's Association Ballet West Camp Hobe' Inc. Cars 4 Kids Foundation, Inc. CHOICE Humanitarian Circles Salt Lake The Children's Center The Christmas Box International Huntsman Cancer Foundation JDRF International Junior League of Salt Lake City Kostopulos Dream Foundation Make-A-Wish Foundation National Ability Center National Multiple Sclerosis Society Operation Underground Railroad Utah Parent Center Utah Veterans Alliance Project 4 Hope Crossroads Urban Center International Rescue Committee Families Helping Families 15
JEFF JUSTICE Sales Associate 801.556.9563 jeff.justice@sothebysrealty.com summitsothebysrealty.com
©MMXXI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each Office Is Independently Owned And Operated. Copyright© Summit Sotheby’s International Realty 2021.
