3 minute read
Bias
Tina Givens
CreativeDirector
I am thrilled to partner with Midwest Textiles & Supplies to create a new option in quilting fabrics for you. RB STUDIOS focuses on quality art, production and materials. We are a team of enthusiastic and passionate folks and we are masters in our craft, whether art, creative perspective, quilt design, paper piecing, color expertise, apparel & accessory design, instruction, support, textile design & presentation or, the behind-the-scenes manufacturing, converting processes, and kitting up incredible projects for you and your customer. After designing quilting fabrics for many years with over 250 SKUS, I took a break after experiencing what I saw as a saturated market. It had reached a pinnacle moment for me as an artist. I sat back, did my thing for a few years and missing creating fabrics. If you know me I like a challenge and wanted to jump back in. COVID brought so much change to any interest and we as human beings. Well, guess what 51% of all quilters are spending more time quilting, and they’re on-line everyday from just being on-line ‘sometimes’. (see more on this at Premier Needle Arts - The Quilter’s Survey}. There’s a hunger for fabric, projects but now with a spin! Quilters are reaching for brands with an authentic, inclusive and purposeful voice. So the question is, how do we strategically market fabrics on-line both in social media, You Tube Videos and our websites. As a marketing expert and creative director I have joined Midwest Textiles because of their commitment to highest quality, environmentally conscious creating products with less waste; manufacturing on demand reducing wasted fabric in the warehouse. Their stand out with their expertise in cutting technology, manufacturing processes and conscious choice of partners, but also because they are a dedicated organization in crafting something not only unique and outstanding but their steadfastness in trust and transparency toward their customers. Midwest Textiles have treated me as family since the start of our partnership and I am delighted to be part of the new fresh option in talented artists and their fabric collections for you. With an entrepreneurial spirit Midwest Textiles and I both are thrilled to bring you this new lovely brand, RB STUDIOS. With happiness, TG
An Uncommon Thread!
Welcome to our first seasonal issue of AN UNCOMMON THREAD by RB Studios.
Here we share our collections in depth, with all of the options catering to you in selling fabric. We introduce quarterly collections, offering highest quality fabrics, design and a variety of project types to suit you. Our innovative Kwik-Kits (pre-cut pieces with our extraordinary cutting ability) is a must see. As a brand builder and creative director with an entrepreneurial spirit and a marketing background, I am here to delve into assisting you with both Sales and Marketing articles and how-to Social Media Management. We are living with our Internet as our quilters are on-line more than ever for shopping, education, selling and exploring. And so note my TREND WATCH on Social Media Trend and Tips article. We must pivot to ensure we have the exposure and customer base we need to survive. I hope you love what we are doing, and can’t wait to share so much with you. Any questions about our products please do not hesitate to call us. See more of us at WWW.RBSTUDIOSCO.COM