Pratima Business Plan 2015
“It is health that is real wealth and not pieces of gold and silver” - MAHATMA GANDHI
Presentation January 30, 2015
Identifying New Lifestyle Trends in 2015
Presentation January 30, 2015
Vana Wellnes Retreat, India
http://www.vanaretreats.com/ Presentation January 30, 2015
Vana Wellnes Retreat, India
http://www.vanaretreats.com/ Presentation January 30, 2015
Lans Medicum Hamburg
http://www.lanserhof.com/english/index.html Presentation January 30, 2015
Miraval at Natirar- New Jersey
http:// mindfuladventures.com/blog/index.php/2013/08/24/miraval-atnatirar-a-destination-spa-comes-to-new-jersey-2/ Presentation January 30, 2015
Harrods Urban Retreat, London
http://www.urbanretreat.co.uk/at_home/ Presentation January 30, 2015
Harrods Urban Retreat, London
http://www.urbanretreat-products.co.uk/ Presentation January 30, 2015
Identifying New Natural Brands in 2015
“Discover the Beauty of Simplicity”
http://www.tatcha.com/ Presentation January 30, 2015
Identifying New Natural Brands in 2015
http://www.oskiaskincare.com/ Presentation January 30, 2015
PRATIMA In 2015
Presentation January 30, 2015
PRATIMA In 2015 -Products
Clear Product & Brand Statement Presentation January 30, 2015
PRATIMA In 2015 -Website
Website Redesign Presentation January 30, 2015
PRATIMA In 2015 –Marketing
MARKETING GOALS IN 2015 • • • • • • • •
Marketing Presentation January 30, 2015
Define a Promotional Calendar Analyze/Track sales records Project Sales Project Results Conciliate Sales and Results Detail the Plan Control, Evaluate, Adjust Create Measurable Information for future Marketing Efforts
PRATIMA In 2015 – Branding Photography Direction – Lifestyle
Mood Board by Hoffman Creativ e Presentation January 30, 2015
PRATIMA In 2015 – Branding /Graphics Color and Product navigation
Mood Board by Hoffman Creativ e Presentation January 30, 2015
PRATIMA In 2015 - Packaging
Product Packaging Design Presentation January 30, 2015
PRATIMA In 2015 – Business Model
“THE AYURVEDA LIFESTYLE LOFT OFFERINGS” • • • • • •
Presentation January 30, 2015
Integrated Ayurveda Wellness Practices Specialized Treatments with Higher Value Center for Ayurvedic Activities/Events Less Personnel, Higher Sought Services Showcase for Pratima Products Beyond Spa Retail: curated accessories/jewelry/books
PRATIMA In 2015 – Business Model
“MOVING FROM BEAUTY SERVICES TO WELLNESS SERVICES” SUPPORTING MARKET FACTORS
Presentation January 30, 2015
•
Increasing mainstream interest in Ayurveda as Science as populized by Deepak Choprah and other rejuvenation practitioners.
•
Capture upscale New York clientele base which values service at higher prices.
•
Unprecedented market sector of women with spending power to devote to their health and wellness
•
Consumer demands for custom regimes and product to customize beauty and other self-care products.
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More spas around the world focusing diets/detox into their offerings.
•
Demographics shift of an aging population. Luxury defined as being able to afford preventive and rehabilitive care
PRATIMA In 2015 – Business Idea
SPACE REQUIREMENTS: 2,500 – 3500 sf
Program areas Presentation January 30, 2015
• • • • • •
FRONT OF HOUSE Specialized Consultations Health & Diet Protocols Meditation/Yoga Practice Rejuvenation Therapies Workshops/Events Urban Botanical Garden
• • • •
BACK OF HOUSE Laboratory Office and Meeting Room Wholesale Showroom Orders & Fulfillment
PRATIMA In 2015 - Environment
Entry Area Statement Presentation January 30, 2015
PRATIMA In 2015 - Environment
I nteractiv e Areas Presentation January 30, 2015
PRATIMA In 2015 - Environment
I nteractiv e Preparation Multi-Function Areas Presentation January 30, 2015
PRATIMA In 2015 - Environment
Priv ate Yoga/Meditation Room Presentation January 30, 2015
PRATIMA In 2015 - Environment
Furnishings and Styling Presentation January 30, 2015
PRATIMA In 2015 - Environment
Treatment Room and Amenities Presentation January 30, 2015
PRATIMA In 2015 - Environment
Retail and Wholesale Discussion Room Presentation January 30, 2015
Pratima Business Plan 2015
“Feeling healthy and feeling good about yourself is not a luxury – It’s an absolute necessity ” - Eleanor Roosevelt
Presentation January 30, 2015