CURRENT SELECTED WORKS FOR
TALLY WEiJL
COMPANY TALLY WEiJL is a leading international fashion label which designs, produces and sells sexy fashion for young women and girls in its own stores. TALLY WEiJL was founded in 1984 by Tally Elfassi-Weijl and Beat Gr端ring at Lohn in the Canton of Solothurn (Switzerland). The company today is represented worldwide in 34 countries with over 780 stores and employs more than 3000 employees. In 2011, TALLY WEiJL generated external sales of 515 million euros.The headquarters of TALLY WEiJL, its Service and Support Center, is based in Basel (Switzerland) and the TALLY WEiJL Design Studio in the centre of Paris (France).
THE BRAND
BRAND PROJECTS
New flagship store Vienna Vienna Mariahilfer-Strasse 70, 2013
BUNNY FRAMES
Different animations for digital frames.
New flagship store Vienna Vienna Mariahilfer-Strasse 70, 2013
VIENNA APP
Concept, Art Direction, Coordination with external agency
POINT OF SALE
Lookbook for stores and press
LOOKBOOK / Summer C a m p a i g n 2 013
Layout, Coordination witn Design Office Paris
look 6
L A sparkle This city is made to shine and so it brings the heat! It’s all about fun, surf and style so make a scene and totally soak up some attention in pretty little things.
Show ‘em that smile girl. California dreamin’ ©TALLY WEiJL Trading AG Service and Support Center Viaduktstrasse 42 CH-4051 Basel Looking for a job? Find a totally sexy one at: http://www.tally-weijl.com/jobs/Jobs.html Subscribe my Newsletter and totally pink your Mailbox!
Look here, baby! Let’s hang out and enjoy t he Golden Coast toget her. photos by: Guy Aroch _ art direction: KaCe (Katharina Reichle / Cecile Huart) producer: Greg Broussard make up: Lisa S torey hair: Dennis Lanni behind the scenes (video&pictures): Daniel Peter Schulz
Sample pages of the actual lookbook Summer 2013.
Making beach magic last forever!
Concept for window and instore, System is fitting with all existing stores worldwide Production files and open files with instruction how to do for self-producing countries
SALE CONCEPT
Logo, color concept
SUMMER SALE 2013 - STORE WINDOWS OVERVIEW XS
S
M
L
STEP 1
STEP 2
STEP 3
mini Prices
mini Prices
ALL
ALL TOPS
STEP 4
Last Days!
T-SHIRTS
BLOUSES
2 2 3 4 9
99
99
99
TOPS
Last Days!
T-SHIRTS
BLOUSES
PANTS
99
DRESSES
PANTS
mini Prices
ALL
2 2 3 4 9
99
99
99
TOPS
Last Days!
T-SHIRTS
BLOUSES
99
99
DRESSES
mini Prices
99
ALL
2 2 3 4 9
99
99
99
TOPS
Last Days!
T-SHIRTS
BLOUSES
PANTS
99
Overview of all phases for all window sizes.
99
99
99
99
99
DRESSES
2 2 3 4 9
DRESSES
PANTS
99
Production files and open files with instruction how to do for self-producing countries. Preparing promotion text in different languages for core countries like germany, france, italy, netherlands,..
PROMOTIONS
buy 2 pairs of shorts get -50% off the second* *
the cheapest one
communication base
design proposals which fits with theme of campaign and season
SOCIAL CHANNEL
Concept of the new online mood of TALLY WEijL – new Landing Page (.com), App/Community, e-commerce (.de)
TALLY ONLINE
Development of the new concept in cooperation with social and digitital media team, development of the new visual language for all channels, including the presentation of this concept in overviews, montages, videos.
Concept „alive“(20.06.2013) Design&concept, coordination with external agencies.
Application for community April 2013
TALLY APP
Concept&design in cooperation with social and digital media team, coordination with external agencies.
Start menue with different applications included: News Style Advice Scan&Love Community
INTERNAL COMMUNICATION
materials for HR
TALLY ACADEMY
AMBITIOUS ehrgeizig - ambitieux - ambizioso
CARDS.indd 33
6/10/13 11:41 34 AM CARDS.indd
Left: training materials (60 color cards, example for front and back), Right: flyer
6/10/13 11:41 AM
TALLY ACADEMY
YOUNG TALENTS PROGRAM LET’S GROW TOGETHER
WHY NOT Take your talent, inspiration and commitment and continue your journey with us in:
BUYING ALLOCATION E-COMMERCE
SO LET’S GET THINGS STARTED! Take your next career step with us and be a part of something you just won’t find anywhere else. You’ll benefit from our 2-year Young Talents training program at our Service and Support Center in Basel, Switzerland. Here, you’ll begin your training in our Global Allocation Service to learn all the essentials but you’ll also develop valuable skills and experience to become a fashion professional working out of Basel or Paris in one of our many services.
WE NEED Someone who has been at TALLY WEiJL for over a year • Is fluent in english and at least one other language • Is willing to relocate to either Basel or Paris
MERCHANDISE PLANNING
YOU ARE
MARKETING
& YOU HAVE
OR SALES!
fashion-forward • ambitious and motivated • curious and open-minded • cosmopolitan • social and communicative
great analytic skills • an eye for aesthetics • a strong commercial sense
Packaging for a golden Bunny
PACKAGING
Idea and Sample
X-Mas present for employees April 2011
COCKOO CLOCK
Product design Sound design
CONTACT
Christine Dittmar Breisacherstrasse 22 4057 Basel E-mail: me@christinedittmar.de Visit me: www.christinedittmar.de Call me: +41 (0)78 875 0668
HAVE A GREAT DAY!