2013 Communication Research Primer

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Message from the Dean Maligayang bati sa inyong mga bagong skolar ng bayan! At kayong pinakabatang henerasyon na magiging alagad ng media. Labis na ikinagagalak ng Kolehiyo ng Pangmadlang Komunikasyon ang makita at makilala ang mga bagong mukha para sa pinakabagong akademikong taon sa Unibersidad ng Pilipinas Diliman. Sa loob ng apat na taon (o maaring higit pa, pero utang na loob, hanggang limang taon lang), ang mga gusaling ito ang inyong maituturing na pangalawang tahanan. Dito ay makasasalamuha ninyo ang iba’t ibang mga tao na may kanya-kanyang karakter at personalidad. Mapalad kayo dahil ang UP ang may pinakadiverse na student background. Dito rin matututunan at mapaguusapan ninyo ang iba’t ibang mga isyu na dapat ninyong malaman bilang mga mag-aaral ng midya at lipunan. At dito kayo bubuo ng sarili’t sektoral na pinakamatalas na opinyon at pagsusuri hinggil sa inyong nalalaman. Tulad ng maraming pagbabago sa buhay, ang pagpasok ng Kolehiyo ay isang malaking hakbang para sa lahat. Marami ang inyong mga iniwan at naiwan-- mga alaala, gawain at lugar. Sa inyong nagmula sa mga malalayong probinsya, iniwan ninyo pansamantala ang inyong mga pamilya at mahal sa buhay. Sa proseso ng pagbabago ay lumalawak ang inyong mundo at hinaharap ninyo ang mas malalaking hamon ng buhay sa paglipas ng panahon. At mas malaking hamon ang inyong haharapin sa pagpasok sa natatanging pambansang unibersidad ng bansa. Sa libulibong kumuha ng UPCAT, kayo ay kabilang sa iilang pinalad na magkaroon ng oportunidad na makapag-aral sa tertiaryong

institusyong may pinakaliberal na pag-iisip at kalakaran sa edukasyon. Ngunit ang pagkakataong ito ay hindi dapat maging rason ng pagmamayabang. Sa pagsisimula ng inyong buhay dito sa Kolehiyo at UP ay ang simula rin ng inyong pagharap sa pinakamalaking hamon na nakaatas ngayon sa inyo: ang paglingkuran ang inyong bayan. Serve the people. Ito ang mga katagang inyong paulit-ulit na maririnig sa UP, at ito ang sentral na diwa na hinahangad ng UP na inyong matutunan sa mga taong ilalagi ninyo sa kanyang lilim, at lalo na sa inyong paglabas sa mas malaking mundo matapos. Na sa inyong bawat gawain, hindi lang ito para sa inyong mga sarili, kayo bilang skolar ng bayan ay may malaking responsibilidad sa lipunan at mamamayang Filipino na nagtulungan para tustusan ang inyong pag-aaral sa UP. Maaring iniisip ninyo na masyado pang maaga para sa mga ganitong salita. Ngunit kung ating titingnan, ang bawat oras ay mahalaga para tuklasin at isabuhay ang pagiging skolar ng bayan. Hindi lamang ito sa pagkain ng isaw, pakikipag-agawan ng klase sa CRS, o pagiging regular na pasahero ng Ikot at Toki. Hindi lamang ito sa pagsuot ng mga baller o t-shirt na nakalagay kung gaano ninyo ipinagmamalaki ang inyong Unibersidad. Ito ay sa paglilingkod sa bayan, na may responsibilidad kayong manindigan parati para sa bayan. Sa huli, malayo na ang narating nating lahat: kayo, sa pagpasok ninyo sa Kolehiyo, ang pinakamagaling sa buong uniberso pagdating sa araling media at komunikasyon, at ang Kolehiyo ng Pangmadlang Komunikasyon, sa nalalapit nitong ika-limampung taon sa 2015. Natatangi ang inyong batch sa pagkakataong hindi lamang masaksihan kundi maging aktibong kalahok sa pagdiriwang na ito. Kaya higit na dapat ninyong isapuso ang pagiging skolar ng bayan, at pagiging magaling na mag-aaral ng Maskom: maalam, nakikialam, at may pakialam. Muli, pagpupugay sa mga bagong Isko at Iska, at maligayang pagdating sa Kolehiyo ng Pangmadlang Komunikasyon!

CMC Dean Roland Tolentino


Greetings from the Student Council Unang-una, pagpupugay sa inyong pagpasok sa Unibersidad ng Pilipinas, Diliman!

Ang mismong pagbasa ninyo ngayon sa primer na ito bilang freshies, shiftees, at transferees ay isang patunay na iilan kayo sa mga naturing pinakamahusay at pinakamatalas sa bawat sulok ng Pilipinas. Subalit, laging nating tandaan na madaming gustong makapasok ng UP, pero hindi lahat ay nagiging kasing mapalad natin. Ang pagiging Iskolar ng Bayan ay hindi lamang pribelehiyo, isa rin itong responsibilidad. Sumasaludo tayo sa ating mga kapwa Pilipino nagbabayad ng buwis para makapag-aral tayo rito sa pamantasan. Kung kaya naman, katungkulan din nating paglingkuran ang sambayanang Pilipino, hindi lamang sa panahon ng ating pagtatapos, pero sa mismong masusing pag-aaral natin dito sa ating kolehiyo. Dito sa Maskom, tinuturuan tayo ng ating mga propesor na rapat pinagtatambal ang teorya at praktis; mahalaga ang pagpupursigi para makakuha ng matataas na marka, subalit hindi ito ang natatanging sukat ng galing at talas; na hindi rapat nakukulong ang ating pag-aaral sa apat na sulok ng silid-aralan. Pinaaalala rin sa atin na ang dangal ay nangunguna sa kahusayan; walang bisa ang pagkamit ng mga karangalan kung ang mga ito naman ay nakamit sa pamamagitan ng mga hindi etikal na pamamaraan. Higit sa lahat, ang ating dangal at kahusayan ay hindi lamang para sa sarili, kundi rapat ginagamit upang maglingkod sa bayan. Sa bawat produksyon na gagawin sa Broadcast Communication, pananaliksik sa Communication Research, artikulo sa Journalism, at pelikula sa Film, kabilang sa susunod na henerasyon ng mga tagapagtanggol at tagpagtaguyod ng malayang midya, huwag nating kalilimutang pagsilbihan ang sambayanang Pilipino. Muli, mula sa Konseho ng mga Mag-aaral ng Kolehiyo ng Pangmadlang Komunikasyon, malugod po naming kayong binabati sa inyong pagpasok dito sa pamantasan. Mabuhay ang mga bagong Iskolar ng Bayan, mabuhay ang pag-asa ng bayan!

Ma. Angela Teresa Sebastian CMC Student Council Chairperson


MASKOM COUNCIL Hello freshies, shiftees and transferees! We’re so glad to welcome you to our college, the Maskom family. We can’t wait to spend more time with you as we celebrate a month long event with fun-filled activities to give you an easier time to call Maskom your new home. But before that, we’d like to introduce ourselves so that we can get to know each other better! We also wish to hand over a helpful tip or two. ;)

Anj Sebastian Chairperson 0927 482 8004

Macario III Manicad Vice Chairperson 0917 525 3612

Mari Arambulo Secretary 0922 863 9902

“Draw a line of standard, and live above it. That’s the only way to go through college without regrets.”

“It’s the time to create your own journey. Work hard while having fun. Make sure you have a great time in this great

“Don’t be afraid to go out of your comfort zone, Give up to go UP!”

Keisha Mayuga Treasurer 0917 831 4159

Carla Cucueco CMC Representative to the USC 0920 911 5990

“Ang UP ay parang isang malaking roller “Enjoy it. It will be the coaster - mahahaba best 4 (or more) years of your life. Cheers!” ang pila. (Pero okay lang naman pag may kasama.)”

JOURNALISM REPRESENTATIVES Janelle Dilao (0905 407 4862): “Honor and excellence in academics does not measure one’s education. Honor and excellence in serving the people--- that’s where real learning takes place.” Ylexis Kyle-Michael R. Rualo (0917 810 3000): “UP will force you out of your comfort zone and allow you to explore a new horizon of ideals and principles on life and growth.”

FILM REPRESENTATIVES Jean Cheryl Tagyamon (0927 207 7508): “Mahirap talaga sa UP! But when in doubt, remember: Honor and Excellence in serving the people.” Robert Edward Sarmiento (0927 207 7508): “Change doesn’t only happen after graduation. Dito sa UP, kasama ang mamamayan, sama-sama tayong lumilikha ng kasaysayan.”

BROADCAST COMMUNICATION REPRESENTATIVES Ma. Ria Bernadette Tagle (0917 816 1096): “This university will offer you a lot. Take everything you can that is of importance and NEVER forget to give back.” Isabel Patricia Soresca (0917 893 5229): “Time will escape you and opportunities will slip your grasp if you don’t seize the day and grab the opportunities given to you.”

COMMUNICATION RESEARCH REPRESENTATIVES Angelica Paredes (0905 430 6786): “Create your own college bucket list! Experience what you have to experience!” Zyra Frances Aquilizan (0906 563 8049): “Minsan hindi sapat ang pagiging magaling or matalino lang para magsurvive sa UP, kailangan marunong ka Ring dumiskarte.”


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• The UP Diliman campus is bigger than the Vatican City. • Superstition has it that an undergraduate who takes a picture with the Oblation statue will not graduate on time. Although this remains to be proven, not too many people risk it anyway. • Oble used to be completely naked, until former UP President Jorge Bocobo decided to add a fig leaf to his unmentiona-bles. He did it for moral purposes. • The Oblation statue located at the Quezon Hall is a copy. There are fake Obles all over the country, found in the different UP campuses. You can visit the original one at the third floor of the Main Library here in Diliman. • Oble faces west, as a trib¬ute to the Americans roots of the University. As such, he can watch the sun go down every day. • The Sunken Garden sinks because it’s the end of the West Valley fault line, also known as the Marikina fault line (the Main Library also sinks a tiny bit each year because of the weight of all the books) • Palma Hall (AS) and Melchor Hall (Eng’g), mirror each other, but Eng’g has an elevator. Benitez Hall (Educ) and Malcom Hall (Law) also mirror each other.

Getting around isn’t THAT easy, but armed with these info, you are sure to enjoy the UP life more! • Benitez Hall (Educ) is the oldest building on campus. You can guess by looking at its architecture. Students like to say it’s haunted. • Palma Hall is more popularly known as AS, short for it being the former College of Arts and Sciences building. • UP has its own protected forest. Known as the Arboretum, it can be found at the end of a small street squeezed between Technohub and Petron gas station on the other side of Commonwealth Avenue.

UP Diliman has a long list of prominent alumni in every field, including seven of the 15 presidents of the Philippines, 35 of the 37 National Scientists, and 36 of 57 National Artists. • UP has no dress code, though there are a few professors who may impose one in their classes. As you probably already know, a couple of men run around naked once or twice a year. • A lot of UP students don’t know the correct lyrics of UP Naming Mahal. • The Carillon Tower is the tallest structure on campus. It is the only one in the Philippines and the first of its kind in Southeast Asia. It is played like a keyboard, with each key corresponding to a bell.

• “Free days” used to be on Wednesdays. A few years ago they changed it to Mondays. • You can only ride and alight a jeepney by the waiting sheds located around campus. Given this, don’t expect manong driver to respond to your para in front of the AS steps. • There are debates spanning decades as to whether the bird in the UP seal is an eagle or a parrot. Both sides are extremely convinced of their stands. • They say the first floor girls’ comfort room in AS is haunted by the soul of janitress who slipped and hit her head. • The Beta Way is a shortcut from AS to Engg. It was built for the traffic of students who found it tiresome to go all the way around when ideally they can just go straight. • The path from the Kalayaan Dorm to AS is referred to sometimes as the Freshie Walk, because that path has the highest concentration of walking freshies on campus. • The sundial near the National Engineering Center is functional and accurate. The sundial on the front lawn of Engg is also functional and accurate, but it is much newer – it was placed there in 2010. • UP will celebrate its 105th foundation day this June 18.


Tinig ng Plaridel, the official student publication of the UP College of Mass Communication, came to existence in 1978, when thenPresident Ferdinand Marcos’ repressive machinery was at its deadliest and most desperate times. Amid this critical scenario, student journalists of the Institute of Mass Communication (now CMC) promoted freedom of expression through writing and publishing their own sentiments in print.TNP underwent a “wall news” revolution in 2005 after being perennially beset by financial setbacks and lack of writers in the ‘80s and ‘90s. Aside from being given airtime by DZUP 1602 to broadcast 30-minute commentaries on pertinent issues affecting the college TNP posted its issues on the college’s information boards and even in UP dormitories. In 2009, TNP received the most website views of any student publication covering the first fully-automated student council elections. Today, through tinigngplaridel.net and other social media platforms, TNP strives to bring events and issues closer to every Alagad ng Midya and Iskolar ng Bayan.

Don’t just be in the know. Be the first to know. www.tinigngplaridel.net

facebook.com/tinigngplaridel @tinigngplaridel


From the Cast Chorale of 2007 and MCO-Cast Chorale of 2008, Himig Maskom was formed in 2009 with representatives from the different departments joining together to form a beautiful symphony of voices.Himig has showcased its talent not only in our college, but also in our university by consistently joining the Karolfest, an annual inter-college singing competition, held every December. The group has nabbed two first runnerup awards from Karolfest, one in 2009 and the other in 2010.Himig Maskom, however, is not only for Mass Com students who have extraordinary talent and voices. Himig is a family, dedicated and joined by a common passion: music. Kaya kung mahal mo ang musika, Sali na!

MASSCOMOT ION Do you dance? Do you want to dance? Yes? Then you are one of us. MassComMotion is a group composed of dancers and non-dancers who just love dancing. Be a member of a group whose passion is music and dancing.

cmc wildcats

The CMC Wildcats is the varsity team of the College of Mass Communication. It gives a venue for CMC students to show their talents in different sports such as basketball, volleyball, badminton, etc. The team competes in the tournament organized annually by the College of Human Kinetics called Diliman Games wherein it has been competitive in the past few years.The team’s notable alumni include: Ronnie Magsanoc (PBA coach/commentator), Ryan Gregorio (PBA coach) and Richard Gomez (TV actor).


The UP Broadcasting Association, Broad Ass for short, is a nonstock, non-for-profit student organization and production outfit aiming to produce relevant productions, campaigns and events to inspire and involve the youth in social action. Since its founding in 1968, Broad Ass has joined the ranks of the more prominent organizations in the university, and produced illustrious names in the industry today including Legarda, Maryo J. Delos Reyes, Ogie Alcasid, Mariz Umali, Rory Quintos, Carlo Lorenzo, Chico Garcia and Adrian Ayalin to name a few. We are Broad Ass. We urge the Filipino youth to open themselves to other perspectives through high quality broadcast materials. To be able to do this, we live by the tenets of passion, excellence and glory. Our PASSION is production. Behind this is a group of creative individuals who constantly challenge themselves to become competent and responsible media practitioners. We bring GLORY to the university by living up to its standards through productions that entertain, stimulate, and involve the youth in the society. The stories we tell, the images we capture, and the conventions we defy are the manifestations of out constant pursuit of EXCELLENCE. UP Broadcasters’ Guild UPBG is CAUSE-ORIENTED. The UP Broadcasters’ Guild is the first socio-civic organization at the College of Mass Communication, UP Diliman. Its goal is to promote media education in student activities with the purpose of community development through responsible use of mass media. UPBG is more than an org, it’s a FAMILY. Everyone in the UP BroadGuild is more than an orgmate but a brother and sister in a family of same goals. Broadguild believes that the foundation is the unity of its members, however diverse its members may be. UPBG is OUTSTANDING. Last year, the organization was recognized as the Most Outstanding Organization in CMC. The organization is also proud of its outstanding alumni and members. The organization’s notable alumni include: Igal San Andres-GMA Network Excellence Awardee 2013, Nico Pablo – Class of 2013 Valedictorian, Meanne Los Banos- TV 5 Reporter, Theresa Licaros – Binibining Pilipinas 2007, and Mark Limchoa-Director at TV5.

The UP Cinema Arts Society (UP CAST) is an academic-based film organization from the College of Mass Communication, University of the Philippines - Diliman. Founded on August 24, 1990, our organization aspires to train our members in the technical and aesthetic principles of film and video production, seeking to contribute to the growing consciousness of Philippine Cinema. We have created alternative learning venues to complement classroom discussion, provided opportunities for skill development such as workshops, symposia and film viewing activities and provided training for the different aspects of production, preparing our members for film projects and thesis, transforming them into well-rounded and competitive practitioners in the industry.


Airing in five...four...three...two...one...YOU’RE ON! DZUP Radio Circle is not just any other org. DZUP RC is the only org that goes on‐air! DZUP RC produces four weekly programs under the Boses ng Estudyante strip in DZUP 1602 (www.dzup.org), UP Diliman’s only AM radio station. That is four solid hours of airtime per week, produced by students for the students. At DZUP RC, we offer regular trainings and workshops not only to our members and applicants but also to other students within and outside the university. We are a new breed of skilled, critical, passionate, and competitive media practitioners. We are students who get first-hand experience in covering big events like the State of the Nation Address (SONA) and the national elections. All of these activities are part of DZUP Radio Circle’s vision of a studentry that is well-informed, critical and proactive through radio as a medium. DZUP RC is also a staunch supporter of Filipino music. College Collision is DZUP RC’s biggest annual event. It is the metro’s grandest intercollegiate battle of the bands. It has produced talents such as Gracenote and Soulpage who are among the most promising bands in today’s music industry. We are not just an org; we are also a diverse and steadily growing family with members from ten different colleges in the University. We are the DZUP Radio Circle. The League of Filipino Students (LFS) is one of the oldest and most prestigious political youth organizations in the country. Its 38-year history spans the entirety of the renewed Filipino student movement, whose passion for genuine social change and national liberation can be matched only by that of Bonifacio and Rizal’s revolutionary generation. The organization, which has chapters in all major universities and a number of large high schools across the country, spearheaded the anti-Marcos student movement during Martial Law. It has led the fight against tuition increases in public and private universities and colleges since the 70s, and is still a major voice against the continuing commercialization and inaccessibility of tertiary education in the Philippines. Asthe premier anti-imperialist youth formation in the country, the LFS led the youth together with other sectors of society in the fight to kick out the US Armed Forces from Subic and Clark. The LFS continues to protest the enduring and unnecessary presence of US troops in the country by calling for the junking of the Visiting Forces Agreement and the cessation of the Balikatan Exercises, both of which violate Philippine sovereignty and have cost the lives of hundreds of farmers and fishermen mistakenly targeted as combatants in the years since the two agreements were instituted. The LFS believes that true nationalism can only come from knowing the conditions of the country’s farmers and workers, and from the commitment and struggle to achieve social justice and genuine independence from foreign domination. It seeks to introduce this kind of nationalism to the Filipino youth through various fora on social issues, alternative studies festivals, mass campaigns both online and offline, and basic masses basic masses integration. In addition to these, the local chapter of LFS in the UP College of Mass Communication prides itself in forming student leaders and media practitioners who take to heart UP’s mantra of Honor and Excellence in Serving the studentry and the Filipino people. Widen your horizons. Be a true patriot. Become a student leader. Serve the people. Join LFS! UP Cineastes Studio Pronounced as “sinni-ast,” this word simply means film lover, film enthusiast, film buff, or filmmaker. Keri? Sana CINEASTE ka. Sana maging CINEASTE ka! You’ll soon find out that being a cineaste is something to be proud of. Rakenrol!


The Metro Manila Alliance of Communication Students is an alliance of students that aspires to create a unified body in advocating and promoting media education as a means of developing the self, region, and nation. The alliance serves as an avenue for students to collaboratively initiate and organize activities and events; promote interaction, media literacy, and social awareness; and establish stronger ties between and among the different colleges in the metro.

UP Cinema takes the film experience beyond the screen. The organization has always been fueled by its goal to mold its members into well-rounded filmmakers and media practitioners. UP Cinema provides a venue for film critiquing and promotes the Filipino filmmaker and Philippine Cinema through its various activities. Held every summer, Kontra is an alternative film project which seeks to push the envelope of the student filmmaker’s creativity, requiring participants to create a film which revolves around 3 random ingredients. After this comes Piling Obrang Vidyo (POV), the organization’s main film festival set every December. In addition, the organization is responsible for Kino Punch, a film critique publication which seeks to further Philippine Cinema. UP Cinema also holds various workshops, ranging from basic production skills such as Cinematography and Editing to Film Criticism and Film Literacy. All of these, to ensure to bring its members in between the takes, behind the lights, and alongside the camera where the real action happens. The Filmmakers’ Guild of the University of the Philippines (FGUP) is a student film organization founded on July 15, 2011 by two students in their freshman year. Our main goal is to promote film as a universal language and in doing so, we maintain ourselves as an interdepartment, university-wide organization that engages UP students across different fields in the art of filmmaking. We partner in film festivals such as the 4th .MOV International Film Festival last September 2011 and the Student Film Festival UP (STUFF UP) 2013. We also produce films, and currently are producing a film miniseries Shadow Play, which is an official selection in the Sacramento International Film Festival (SFF), 2013. Interdependent Student-centered Activism (ISA), an organization based in the College of Mass Communication (CMC), is a formation of service-oriented leaders bound by four core principles – the belief in volunteerism; the development of oneself through self-expression; an open-minded yet principled leadership; and the practice of alternative activism. We believe in focused, realistic, and practical leadership for the greater service of the students in the college. With roots as a political party in CMC, ISA continues to involve itself in local politics – consistently fielding people to run for office since 2007. Through the elected leaders, which had undergone trainings ISA has provided, the organization is able to initiate projects that are relevant to the college, as well as to the university and the nation.


The UP Mass Communicators’ Organization (UP MCO) is a duly recognized university-wide academic organization based at the UP College of Mass Communication in the University of the Philippines, Diliman. Founded in 1993 by a group of freshmen, UP MCO is an organization committed to molding competent future media practitioners through proper media education and analysis, and also through the responsible use of mass media. It is also committed to advocating the importance of responsibility in the field of mass communication by raising the bar in media awareness and education. Some of UP MCO’s annual activities include Major Issue, a symposium tackling important and timely issues in the field of mass media and Entertainment Quiz Show (EQ), a quiz show on popular culture and the like. The organization is also most notably known for organizing Liyab, an issue-based, Pre-Hot Off debate for the candidates of the college student council, and Hot Off the Grill, the College’s annual miting de avance for local and university-wide student council candidates. Now on its 20th year, UP MCO continues to be a paragon of excellence by continuing to organize activities that are well-acclaimed and widely celebrated in the College, staying true to its nature as an organization that is truly exciting, truly academic, and truly outstanding. We are the UP Samahan ng mga Mag-aaral sa Komunikasyon, a university- wide, duly recognized academic organization in the University of the Philippines-Diliman. Our organization prides itself with producing over a thousand distinguished alumni and successfully staging 28 years of standing-room only performances of the groundbreaking LIVE A.I.D.S. (Ang Istoryang Dinebelop ng Samaskom). For 38 years now, UP SAMASKOM has been pursuing activities aimed at developing social responsibility and mass media development. Also, our beloved organization has been a venue for its members to enhance their creativity and leadership potentials. For almost 37 years, the UP Communication Research Society (UP CommResSoc) has been the premier student organization for Communication Research Students. Established in 1977, it takes pride in being the first and only academic organization, exclusively for Communication Research majors, which is based in the Department of Communication Research in the UP College of Mass Communication. It has launched numerous compelling activities that have been bringing students from inside and outside the university together, benefitting not only the organization but also the welfare of the university and society. Over the years, the organization has yielded a significant number of competent professionals not just in research but also in other fields. A great number of alumni have held high positions in prestigious research companies, both locally and internationally. Some famous alumni include Ivan Mayrina of GMA7, MJ Alminanza of Project Runway Philippines, and Carole Sarthou of Nielsen Philippines, among others. The organization revolves around three strong core values, namely INTEGRITY, ACADEMIC EXCELLENCE, and SOCIAL RESPONSIBILITY. As a duly-recognized academic organization, UP CommResSoc ensures its members with the OPTIMAL EXPERIENCE with regard to research-oriented work, taking into account the legitimacy and credibility of all research endeavors as well as the quality of work produced by its members and applicants, while keeping in mind every activity’s social relevance. The UP Journalism Club (UPJC) is an academic organization based at the College of Mass Communication in the University of the Philippines, Diliman. It was founded on October 1954 and was in the forefront of student involvement. UPJC continually advocates for the promotion of the professional and ethical standards in journalism through its tradition of critical thought and action. Now on its 59th year, UPJC takes pride on its members and alumni who continue to excel in different fields.


The Student Alliance for the Advancement of Democratic Rights in UP - College of Mass Communcation (STAND UP -CMC) is an alliance of organizations based in the College of Mass Communication committed in advancing education is a right. STAND UP-CMC is the student chapter of the STAND UP University Wide, the largest alliance of organizations in the University. The alliance is committed to preparing and equipping the students to understand more the current situation of education, being it as commercialized, colonial and fascist, in the society. In its fifteen years of successful existence, STAND-UP CMC has lead mobilizations, educational discussions, film showings, film festivals and basic masses exposure trips all in the effort to continue the fight for each and every Iskolar ng Bayan. The Union of Journalists of the Philippines – UP Diliman is an academic socio-political organization committed to promoting press freedom, media ethics, and advocacy journalism. Founded in 1988, it has produced numerous student leaders, socio‐civic volunteers, and journalists in leading media institutions of the country. Publications. UJP‐UP regularly releases Tambuli, its official publication, which reports about pertinent issues inside and outside the university. The Union also releases Tinta, a literary folio which showcases works by its members and alumni. Activities. As part of its members’ training, the organization conducts journalism workshops and participates in various seminars outside the Union. It also organizes fora on its advocacies and public affairs, and actively participates in the college’s mass media awareness programs. Media Report, the Union’s annual forum on media ethics, has been attended by media watchdogs, film directors, veteran journalists, and media students. UJP‐UP also monitors media concerns such as the Maguindanao Massacre trial and updates the student body through various info dissemination campaigns. Expect a fun year with the Union, as it celebrates its 25th founding Anniversary this year. Advocacy. Training. Know where you’re AT. UP Aperture is a non-profit, specialized organization which believes that the art of photography is a tool capable of exposing the real situation and plight of the Filipino people. As a young organization founded on June 10, 2011, the organization has covered several events within and outside the campus. With primary focus on the field of photojournalism, the organization aims to train anyone who is interested in using photography as a means of showing realistic photos of one’s environment. Beyond photojournalism, the organization also holds photography workshops ranging from basic photography, to specialized forms which include Street Photography, Photojournalism, Documentary Photography, Portrait Photography, Landscape Photography and Editing, among others. To further develop one’s skill, UP Aperture not only trains practitioners of the form, but also encourages them to give focus and significance to the content of every photograph. The organization holds frequent educational discussions on social issues in order to maintain social awareness on issues at hand. This, in turn, enables one to shoot photographs with both content and context. Beyond theory and photography, UP Aperture also practices its ideals by means of community organizing, mass integrations and photowalks outside the campus. With the captured photos of various subjects, the organization aims to create a significant effect towards the key players of art, themasses. By showcasing photography exhibits in both physical and digital form, the photographs taken become not just a simple display of affection, of pity, or of disgrace, but a call for every viewer to take action. Through these activities, the organization aims to promote the active participation of every photography enthusiast to producing socially relevant photographs, both as a media practitioner and as a citizen of the nation. For over a year now, the organization has, and will continue to serve the people through photography.


TRAVEL ADVISORIES

Some useful lifehacks to survive in UP 1. Siyempre alamin mo yung mga deadlines (for dropping, for filing LOA, STFAP, etc.). Keri lang ma-late sa class, pero ‘wag sa pagpasa ng requirements!

7. ‘Wag mong iwawala at lagi mo ring dalhin yung Form 5 mo. Ito ang proof of enrollment mo sa UP, at panghalili sa nawawalang ID para sa mahigpit na guard.

2. Befriend people – blockmates, classmates, si ate photox, kuya guard, everyone! Mas masaya na ang buhay mo, malamang mas madali pa! Kung bibo kid ka, piece of cake. Kung tahimik ka… wait, hindi pwede! Maskom ka kaya!

8. Ang dapat laman ng bag mo: notebook/ fillers, ballpen, payong, Form 5 at ID, barya pang-jeep, cellphone. Optional: folder para sa sangkatutak na readings, planner para hindi makalimot sa commitments (maging acads/org/lovelife man) at campus map para freshieng-freshie ang dating!

3. Merong 15 minutes grace period for you to go to your next class. Pero mas advisable na ‘wag kumuha ng magkasunod na subjects na ang room ay nasa magkabilang dulo ng mundo (i.e., Math 1 at PE sa Gym.) 4. If you’re an unica hija who’s used to having things your way all the time, pwes humanda ka: UP is short for University of Pila. But you can like, bring your yaya naman along to make bitbit your payong and jug of water, you know, just in case you get uhaw. 5. Alamin kung bakit hindi ka dapat sumakay ng Katipunan jeep ‘pag pupunta ka sa Shopping Center from CMC. Kabisaduhin ang jeepney routes, or else! 6. Remember your student number. Bawat galaw mo sa UP, kakailanganin mo ‘yang siyam na numero na ‘yan—mula pagpirma sa attendance sheet hanggang pagsali sa org.

9. Alamin mo ang consultation hours ng prof mo kung may itatanong ka or kahit sisipsip lang (but don’t, okay?). Mahalaga ito lalo na kung feeling mo na babagsak ka na (wag naman sana!) sa subject mo. 10. Eto masaya: if your professor is nowhere in sight into 1/3 of your class hours, you may leave. Ayos ba? University rule yan, pero siguruhin mong tama ang pag-compute ng oras ha! 11. Mag-aral kang mabuti. Oo gasgas na, pero seryoso, bakit ka nga ba pumasok sa UP in the first place? Pero… 12. Enjoy! Don’t be too hard on yourself. (Ang gulo noh?) What I mean is, know when to rest, where to party, and who to call pagkatapos ng isang madugong exam. Time management din ‘pag may time. (huh?)


Besides feeding brains with newfound knowledge, UP also satisfies tummies with a wide range of food selections. CASAA (Palma Hall Annex, ground floor):

Though it may be the butt of many jokes about UP canteen food, don’t be alarmed: CASAA food isn’t bad at all. In fact, with the sheer number of meals, snacks and combos that each stall offers, you’re sure to find something to your liking. Beware, though: CASAA is exceptionally crowded during lunchtime.

Katag (Faculty Center, ground floor):

Katag is the canteen closes to CAL, so if you’re trying to catch up on your readings during your break, you might as well grab a bite here. It serves mostly rice meals and some snacks, and is well-stocked with drinks. Beach House (behind the Main Library): = barbecue. It’s really as simple as that. The small, outdoor eatery has a few other things on the menu, but it’s the barbecue that draws in the hordes of people at lunchtime. For less than 100 pesos, you can have the best barbecue on campus, with rice, a side dish and drinks to boot!

Bobba Jelly Tea (near the Track Oval):

Who said we had to go out of campus for good milk teas? A perfect thirst quencher, Bobba Jelly offers a wide selection of tea and coffee blends (and one add-on!) for only P50 – very student-friendly, indeed.

Mang Fred’s Kiosk (by the sidewalk behind CMC):

This well-loved stall satisfies all kinds of cravings—whether for drinks, fish balls, chips, sweets, or pancit canton with egg. Don’t be deceived by the stall’s size: it is a veritable 7-11, stocking not only food but also supplies like pens, blue books, sanitary napkins and index cards.

The Chocolate Kiss Café (Bahay ng Alumni):

If you’re looking for fancier fare, ChocKiss serves a variety of sandwiches, pasta dishes, desserts and other meals sure to make even discriminating Isko diners go “Mmm.” Be sure to spare a little more cash, especially for their Devil’s Food Cake.

CMC Canteen (located under the Skywalk):

The college has its own canteen to keep us close to (our second) home. The canteen serves a variety of viands, pasta, and a selection of drinks—even milk teas!

Rodic’s (Shopping Center):

Rodic’s isn’t simply an eatery; it is an institution. Alumni talk fondly of Rodic’s tapsilog, and for good reason – this is perhaps one of the best you will ever taste. If flavorful, floss-like strips of beef aren’t your thing, don’t fret: you can grab any of the other rice dishes they serve.

EAT STREET

Mashitta (Shopping Center):

Craving for Korean or Japanese food? Mashitta lets UP students enjoy bibimbap, kimchi rice, ramen and sushi within budget. They also serve quirky Korean ice cream, with flavors like red bean paste.

Kenneth’s Kitchen (NISMED ground floor):

To say Kenneth’s Kitchen is a hidden gem would be an understatement. With only a small sign pointing passerby in the right direction, this canteen is one of the least crowded in UP. It serves a variety of rice meals (they often have veggie and fish selections!), sizzling specials and ice cream. It may be an exercise to search for Kenneth’s, but their baked chicken alone is well worth the effort.

Lutong Bahay and Lutong Kapitbahay (Area 2, near the Post Office): These two family-owned restaurants serve the best and creamiest fruit shakes in UP. If you’re craving for some homecooked goodness, LB and LKB sell really afford able rice meals and sizzling specials. You’ll feel right at home at either of these two eateries. There’s even a shih-tzu at LKB to greet you the moment you walk through the door.

ROC (Bahay ng Alumni, first floor):

ChocKiss isn’t the only restaurant worth visiting in Bahay ng Alumni. With a decent menu of sandwiches, pasta and desserts, ROC is the lesser-known rival of its next-door neighbor. But that doesn’t mean it’s not as good! The restaurant itself is more cheery than ChocKiss, and the service just a tad faster. Some of the food is cheaper, too.

Snack Shack (Area 2, across the old court):

Don’t belittle this humble stall—they serve burgers of whopping proportions! Their 70-peso beef quarter pounder is good as lunch! Other places worth visiting on campus: - UP Coop Canteen (behind the Shopping Center) - Khas Persian Food (inside the University Arcade/Pool) - The Tea Room (in the College of Home Economics) - Siomai carts in Fine Arts and Arki - Long Island pizza and pasta (behind Main Lib) - NIGS canteen (they serve Cerealicious and Krispy Kreme!) - University Food Service (Vinzons hall) - Mang Jimmy’s (MWSS compound, Balara) - Likha Diwa (Along CP Garcia) - Momarc’s (in Krus na Ligas) - Moonleaf Tea Shop (in Maginhawa)


Byahe Bucket List AKA things you should do in UP, other than graduate

[ ] Witness a riot. [ ] Watch the Oblation Run. [ ] Get ‘tricked’ into attending a rally/prayer meeting. [ ] Wear red or black on one of those wear red or wear black days. [ ] Learn UP Naming Mahal. [ ] Be an RA (registration as¬sistant) or SA. [ ] Lie to or beg an RA for a slot in class. [ ] Participate in a there’s-onlyone-more-slot-are-you-feelinglucky? Prerog. [ ] Jog around the campus. [ ] Visit the Vargas Museum. [ ] Know at least one xerox lady, manong, or technician by name. [ ] Attend university level graduation. [ ] Get an activist for a teacher. [ ] Watch a UP vs. any school basketball game. [ ] Study in CASAA. [ ] Watch a play that’s not required for Comm 3 [ ] Eat in Chocolate Kiss or Tea Room (in CHE) [ ] Write for/text Tinig ng Plaridel and the Col¬legian. [ ] Go to the chapel. [ ] Lie to the transcript lady to get a transcript earlier than the standard 3 months. [ ] Go to a Freshman-only concert. [ ] Subsist on just street food (fishballs, half footlongs, kwekwek, squidballs/rolls, mais, dirty ice cream) for a day. [ ] Go on an out-of-town trip with blockmates or org¬mates. [ ] Actually read the book you keep borrowing from the lib. [ ] Dress in business attire for a class.

[ ] Dress in business attire for an org. [ ] Watch the Lantern Parade. [ ] Actually march in the Lantern Parade. [ ] Learn to stay awake for more than 24 or 48 hours straight. [ ] Take Monday or Saturday classes WILLINGLY. [ ] Do a last minute paper. [ ] Spend a lot on 1x1 ID pictures. [ ] Get exempted from final exams. [ ] Get exempted from a fial exam and still take it. [ ] Attend a varsity pep rally. [ ] Watch LIVE AIDS, An¬drogyny, Maskipaps or any well-known variety show. [ ] Get into at least one (org- or council-sponsored) adventure race. [ ] Join an org. [ ] Go to the gym to scout out the varsity players. [ ] Take summer classes. [ ] Fake sickness to get an absence excused. [ ] Take a PE class where you had to pay for tuition. [ ] Go to school in your crap¬piest yet comfiest clothes. [ ] Catch the UP Pep Tryouts. [ ] Date someone from UP. [ ] Ride an IKOT and TOKI. [ ] Find a tambayan. [ ] Go drinking at Sarah’s. [ ] Learn how to beg for a higher grade. [ ] Use your 6 allowable absences wisely. [ ] Live in a dorm. [ ] Realize that there really is just one coconut tree on the Sunken Garden. [ ] Not use up all 6 allowable absences.

[ ] Eat in ISSI, Treehouse, Mama Thai’s and other more obscure cafeterias. [ ] Eat food Aristocart-style. [ ] Attend an ACLE. [ ] Sell tickets for (or watch) an org-sponsored movie premiere. [ ] Save money to photocopy all of your seatmate’s notes. [ ] Accidentally see a make-out session. [ ] Finish a homework/ assign¬ment/paper in the Shopping center or Philcoa. [ ] Practice UP cheers for PE class. [ ] Look at microfilms in the library or poke through archives. [ ] Reserve a classroom, AVR, etc. for a class or org function. [ ] Attend the UP Fair. [ ] Go to a library other than your own college’s to research. [ ] Go to the Guidance Office for real, heart-to-heart guidance. [ ] Go to the infirmary. [ ] Walk all the way to Philcoa or Katipunan from UP. [ ] Buy frogs from NSRI or from the Bio department. [ ] Max out on the 6 allowed unexcused absences but DO NOT drop. [ ] Talk to Zorro. [ ] Watch Faculty Follies. [ ] Participate in Dancing in September for PE. [ ] Steal sun” owers during grad season. [ ] Own a UP shirt/lanyard/ slippers/shorts/caps/mug/ other merchandise. [ ] Vote during the student council elections. [ ] Be a College or University Scholar.


plaRIDICTIONARY Know the ABCs of the UP Maskom life

Academic Oval n. Ang pabilog na kalsada sa gitna ng UP na siyang kinatatayuan ng mga building, kabilang na ang AS at CMC. Karaniwang tambayan ng mga joggers at jeepneys. Ito ay may habang 2.2 kilometers. Addmat v. “Add matriculation” o ang pagdagdag ng subject after registration period kapag tapos ka nang magbayad. Also known as teacher’s prerogative, prerog. Babala: mag- ingat, dahil hindi siguradong makukuha mo pa ang klase o ang iyong dignidad. Ang addmat form o Form 26A ay makukuha mula sa Admin.

Audi n. Nasa ground floor ng Annex at venue ng maraming symposia, colloquia, atbp. Tinatawag na ito ngayon bilang “CMC Press Freedom Hall.” AWOL (Absence Without Official Leave) n. Tawag sa mga estudyanteng bigla-biglaang naglalaho. Ika nga ng Rivermaya, daig pa nila ang isang kisapmata. Kung gusto mo talagang magPinoy Big Brother, mabuting magfile ka na lang ng LOA o Leave of Absence—just to make things official.

Beki n. Ang Maskom ay kilala sa pagiging maingay at beki. Masanay Admin n. Ang opisina sa may lobby ka na sa paggamit ng bekimon, ng CMC, kung saan ka pupunta para tulad ng anyare teh, charot, wiz, mag-follow up ng records, magpa- keri. ‘Wag mag-alala, hindi ka ijareserve ng facilities, o makipagjudge dahil dito. Mapagpalaya ang chummy sa Dean. iyong Kolehiyo ukol sa sekswalidad. ;) Annex n. Ang building ng lumang Film Lobby, CMC blue book n. Available almost Auditorium, Library, Department everywhere, dito sinusulat ang of Communication Research at sagot sa mga exam o quiz. Huwag Graduate Studies. punuin ng katangahan, taga-UP ka pa naman. Anyare? Short for “anong nangyayari.” Tanong ito ng mga Cine Adarna n. Maraming taong nagugulat/late/lost. (see also: ipinapalabas ditong pelikulang beki) kakaiba (pati bold), at karaniwang libre ang entrance! Bukod sa CCP, AS slang Nickname ng Palma ang sinehang ito ay hindi sakop Hall, na dating Arts and Sciences ng MTRCB – kaya walang ban dito building. Madalas-dalas ka ring kahit rated X ang pelikula. Alam na! pupunta sa building na ito lalo na sa unang dalawang taon mo sa UP Changemat v. “Change of dahil karamihan sa mga GE classes matriculation” o ang pagpapalit ng ay dito itinuturo. subject matapos ang registration period. Katulad ito ng addmat, dahil ASCAL n. Ang kalsada sa gitna iisa lang ang form na ginag¬amit ng AS at Faculty Center kung saan sa kanilang dalawa at hindi rin madalas tumatambay ang vendors siguradong ibibigay sa iyo ang para sa meryenda ng mga gutom nais mong klase. Kumbaga, ang na Isko. dalawang ito ay mga games of risk. AS Lobby n. Ang buong gitna ng first floor ng AS. Madalas din itong gawing meeting place ng madla. See also: tibak. AS Steps n. Ang harap ng AS at tambayan ng karamihan ng mga lowerclassmen and/or mga may sundo. Dito pinakamasarap maghanap ng campus crush.

CMC (College of Mass Communication) n. Ang kolehiyong magtuturo sa‘yong mahalin ang pagiging maingay. Magiging tahanan mo rin ito nang matagaltagal. CRS (Computerized Registration System) n. Ang online interface kung saan maaaring mag- preenlist,

mag-cancel at mag-drop ng subjects, masilip ang enrollment status at makita ang grades. Direct your browsers, prayers and curses to crs.upd.edu.ph. Pwede ring magalay ng baka bago mag-batch run. delayed n./adj. Kapag hindi ka gumraduate sa takdang oras. Maraming dahilan para dito – maaring grades, extracurriculars, pag-ibig, o sadyang nasiyahan ka lang sa UP at ayaw mong mawalay dito. Don’t worry. College can be the best six years of your life. (see also: MRR) Drop v. Ito ang ginagawa kapag ayaw mo na talaga. Okay lang ang mag-drop, basta wag lang bababa sa 15 units ang matitira sa iyo kundi mawawala ang iyong chances for laude. Ang dropping form o Form 26 ay makukuha mula sa Admin, pero masisimulan ito sa CRS. DZUP n. Ang radio station ng UP. Maaring pakinggan ito sa 1602, AM band. Ang homebase nito ay sa Media Center, at dito nag-iintern ang mga BC majors. Elective n. Mga higher subjects na mayroong sari-sariling prerequisite – mabuting alamin kung ano ang mga ito bago kunin ang nais na klase. Required kang kumuha ng nakatakdang bilang ng units ng mga ito. May iba’t ibang uri ng elective: CMC elective, na higher subjects sa ibang department ng CMC; departmental elective, na higher subjects sa sarili mong department; at non-CMC elective na higher subjects sa ibang mga kolehiyo. Form 5 n. Ang iyong proof of enrollment, kung saan nakasaad ang iyong mga klaseng pinag-enrollan, tuition bracket, payment status, library clearance status. Mawala na ang lahat sa iyo pati si Coco Martin pero please, wag lang ito. Form 5A n. Ang preliminary record ng iyong mga nakuhang subjects sa CRS. Maghanda ka na ng A4-sized papers para dito.


GE (General Education) n. Karamihang ng mga klase mo sa iyong first year ay malamang ganito. Malaya kang pumili ng nais mo, pero may ilang nirerequire ang iba’t ibang department na dapat kunin: pwedeng AH (Arts and Humanities), MST (Math, Science and Technology), at SSP (Social Sciences and Philosophy).

plaRIDICTIONARY Know the ABCs of the UP Maskom life

isaw n. You don’t make it tusokoffering, kaya’t ganoon na lamang tusok; it’s already tusok for you. It’s ang pose ni Oblê – iniaalay niya ang really masarap. sarili sa bayan.

jeepney n. Marami nito sa UP, at pinaka-iconic ang Ikot. Color-coded ang bubong nila: dilaw para sa Ikot at Toki (which plies an opposing route to the Ikot, hence the name); red para sa Katipunan; green para sa pa-MRT Quezon Ave.; green with grades n. Ang isa sa yellow stripe papuntang Philcoa; pinakamahalagang matututunan mo at white stripe naman para sa sa UP: grades are not the measure mga papuntang SM North. Babala: of a person’s worth. Ang grades sa mag-ingat sa mga holdaper. ‘Wag UP ay maaring 5.00/bagsak; 4.00/ basta-basta maglabas ng susyaling kailangang mag-removals; 3.00/ gadgets kapag nasa byahe. pasang-awa; dos (2.75, 2.50, 2.25, 2.00)/I did my best, but I guess my keri slang Kung pwedeng maging best wasn’t good enough); at uno mascot ang isang salita, ito na (1.75, 1.50, 1.25 at ang matamis siguro ang mascot ng Maskom. na 1.00). Itong huli ang dapat Hango sa salitang “carry,” ang ibig kinokolekta. Iwasan din ang INC o nitong sabihin ay kaya o okay. Also incomplete, meaning i-submit mo known as keribels, keri bradshaw, na ‘yung hinihingi ng prof ASAP! keri hilson, keri keri boom boom.

Philstud n. Philippine Studies; kailangan mong makakuha ng six units nito sa kahit aling domain.

haggard adj. Pagod, puyat, gusgusin, o all of the above. Ang madalas na sagot sa “Describe yourself” ng mga taga-UP. Ang maganda rito’y hindi lang ito pangdescribe ng tao – maari rin itong ipanlarawan sa bagay, kaganapan, klase, atbp.

TBA (The Bahay ng Alumni) n. Joke lang, joke lang. “To be announced” yan. Kung di mo alam kung saan ang room mo, mabuting magtanong sa department na nago-offer ng subject.

Plaridel n. Ang pseudonym ni Marcelo H. del Pilar at pangalan ng CMC building. prereq n. Short for prerequisite. Ang klase ay sinasabing prereq kung kailangan mo ito bago ka makakuha ng mas mataas pang mga subjects. Skywalk n. Ang tawirang nagdurugtong sa Main Building at Annex ng Maskom. Madalas ding tambayan ng orgs at ng mga estudyanteng late ang prof.

stress n. Marami kang maiipong ganito sa iyong buhay dito sa UP. GWA (General Weighted Average) Kulê n. Ang nickname ng Philippine Ingatan mo, dahil pinaghirapan mo n. Ang average ng lahat ng grades Collegian. Ito ang official newspaper ‘yan. Also known as stress drilon, mo. As in lahat! Except PE. At NSTP. ng UPD na lumalabas once a week. stressica soho.

ID n. Kahit na hindi naman striktong sinusunod ang “Wear your ID at all times” sa UP, importante pa ring palaging dala ang ID, lalo na kung may exam, may ilalakad na mga papeles o matutulog sa library. ID validation n. Every sem, kailangan ipa- validate sa CMC Lib ang ID, para makapasok sa iba’t ibang library sa campus. Dalhin lang ang iyong Form 5. index card n. Karaniwang hinihingi ng prof sa simula ng sem. Maganda nang mayroon kang iba’t ibang sizes, pati ilang kopya ng 1x1 o 2x2 photo mo. Iskô n. Ikaw. Kung babae ka, pwedeng Iskâ. Ito ay short for “Iskolar ng Bayan.”

laude n. Ang Latin honors na ibinibigay sa graduation; siguradong mayroon ka nito kung ang standing mo sa buong panahon mo sa UP ay pang-CS o College Scholar (1.45 to 1.75), o kaya US o University Scholar (1.00 to 1.449). Ikaw na talaga teh! (see also: GWA).

tibak slang Nickname para sa mga aktibista. Madalas nilang meeting Main Building n. Dito mahahanap place ang AS lobby. Keri lang kung ang Admin, BC at Journ hindi mo trip mag-martsa all the Departments, atbp. way to Mendiola, pero bilang alagad ng midya, maigi ring maki-alam Media Center n. Ang building sa sa mga mahahalagang isyung likod ng Maskom, kung saan naroon pinagdedebatihan sa UP. ang Film Department, DZUP, atbp. TNP (Tinig ng Plaridel) n. Ang MRR n. Ang formula ng Maximum official student publication ng CMC. Residency Rule ay: # of ideal years Naghahatid din ito ng balita sa to finish your course x 1.5. Six Facebook, Twitter at iba pang social years ang MRR sa Maskom, at pag networks. lumampas… baka ma-tsugi! UVLê (University Virtual Learning non-major n. Estudyanteng Environment) n. Isang bagong dinismiss sa kanyang kolehiyo dahil paraan upang mag-interact ang hindi niya natupad ang retention mga prof at estudyante. Sa online requirements ng kolehiyo, tulad ng interface na ito, maaring magrequired na GWA o number of units. upload ng lectures at assignments ang mga prof at homework ang Oblation n. Ang simbolo ng UP. mga estudyante. Matatagpuan ito Ang ibig sabihin ng “oblation” ay sa uvle.up.edu.ph.


COMMUNICATION RESEARCH

Hello CommRes Freshies! Let’s relieve the stress and culture shock muna from your system now that you’re in UP. Hayaan niyo munang maprocess ng inyong minds na kayo ay ganap nang mga Iskolar ng Bayan, na kayo ay ilan sa mga wagas nga namang pinagpala to be part of the College of Mass Communication. Breathe in and breathe out, and chill-chill lang muna bago sumabak sa umaaktibong buhay dito sa UP. Oo, tama ang pagkabasa niyo. Umaaktibo ang buhay dito sa UP, lalung-lalo na sa Com¬mRes. Paano ba namang hindi magiging maaksyon ang buhay CommRes? Communication Research means data gathering here, transcribing there, research everywhere! Pero teka lang wait. Don’t tell me nasindak na kayo sa sinabi ko? Don’t you fret. Hindi pa kayo agad sasabak sa ganyan, Commres Freshies. Kaya easy lang. But kidding aside, you are to face that kind of stress after a couple of semesters. But of course hindi lang puro aral ang alam natin ano. Puro study? Mababaliw tayo niyan! Kaya naman sa CommRes, we see to it that we get to have fun as we learn sa loob ng apat na taon na pamamalagi natin dito. Unang-una na of course ang forever blockmates mo. Oo. Forever blockates. From the very start of your stay sa Maskom up until you graduate, kayo-kayo ang magkakasama. Ewan ko nalang kung sa loob ng apat na taon na iyan ay hindi pa kayo madevelop sa isa’t-isa as friends. Iilan lamang ito sa mga kailangan mong malaman tungkol sa CommRes. Marami ka pang matututunan sa paglipas ng mga taon. You can expect that CommRes life will never be easy as pie, but at least I’m sure it’ll taste just as sweet. Kaya naman CommRes freshies, better gear up and prepare yourselves. Say hello sa new adventure niyo dito sa UP, dito sa Maskom, dito sa Commres. Good luck!

ANG MGA TSUPER SA BIYAHENG COMRES Dr. Florinda Mateo (Department Chair) Prof. Julienne Baldo Prof. Christine Cox Prof. Jacques Gimeno Dr. Jose Lacson, Jr.

Dr. Elena Pernia Dr. Lourdes M. Portus Prof. Rosel San Pascual Prof. Randy Solis Dr. Violeda Umali

CommRes Electives Comm Res 180 - Project CommRes 125: Introduction to Planning Comm Res 190 - Mass Media Computer Technology Research Methods Comm Res 170 Comm Res 195 - Surveys in Communication Planning Comm Res 175 - Fundametals Com¬munication Comm Res 197 - Special of Communication and Topics in Communication Management Research

TOOLS OF THE TRADE (1) Digital recorder - for interviews and FGD’s (2) Computer/laptop- self- explanatory naman siguro ito? (3) Scientific calculator - for quanti res subjects (4) Extension cord - share-share sa saksakan ng laptop, share-share sa saya! (5) Internet – Hindi mo lang kailangan ng Internet dahil sa data na makukuha mo online. Kailangan mo rin ito lalo na kung magsesend ka ng files sa groupmates mo in the wee hours of the night.


MAJOR MAJORS COMMRES 101- INTRODUCTION TO COMMUNICATION RESEARCH Of all the CommRes subjects that you’re soon going to take, ito na siguro ang pinakaimportante sa lahat. You should never take this one for granted. Kaya better keep your eyes and your ears wide open for this sub¬ject This is the first CommRes subject that you’re going to take – first theory, first data gathering technique, first research paper, at kung anu-ano pang firsts – so I suggest to make the most out of it. Mind you, whatever you encounter here is just a sneak peek of what’s in store for you in the coming years.

COMMRES 130QUALITATIVE ANALYSIS IN COMMUNICATION RESEARCH So syempre, level up din ang pag-aaral nating ng qualitative research. Here, you’ll get to experience first-hand the various qualitative research methods. Malay niyo, you’ll get to experience ethnography in Boracay? How awesome is that! You’ll also get to know kung paano mag-analyze ng mga data, which is really important.

COMMRES 160 - INTERNSHIP For the entire summer, you’ll get to experience what it’s like to work in an actual research firm, an advertising agency, or maybe an NGO. Dito niyo makikita what is in store for you COMMRES 110- INTRODUCTION TO QUALITATIVE after you graduate. You’ll get to have a sneak peek of the real RESEARCH IN COMMUNICATION world, so to speak. You will eventually learn that in here in CommRes, we have a couple of research approaches, and this sub¬ject will take you deeper into one of them - qualitative research. If mahilig COMMRES 165- DATA INTREPRETATION AND kayong mag-observe ng mga tao and how they communicate REPORTING or mahilig kayo sa mga social phenomenons and how those This is probably the ultimate CommRes subject out of all the came about, I’m sure this is the subject for you. You’ll get to CommRes subjects you guys have to take. Ito na ang sukatan understand people and how they communicate in a deeper kung may natutunan nga ba kayo sa lahat ng CommRes sense. subjects na kinuha niyo beforehand. Don’t worry. Karamay niyo ang lahat ng blockmates niyo rito. You have to accomplish COMMRES 115- STATISTICAL CONCEPTS FOR a research paper together. COMMUNICATION RESEARCH Test of friendship? Maybe. At the end of the day, for sure, you The other research approach that I was referring to earlier is the can confidently say na you’re ready for your last requirement quantitative approach. Kung ang bet niyo ay ang mathematics bilang CommRes student - THESIS. and surveys, then this is perfect. Here in this subject, the most important term is generalization. What you’re studying here COMMRES 199- RESEARCH DESIGN is the general population. Ang main point here is that you’re Just like in other courses, making one’s thesis requires two after the pulse of the public. subjects. Here in this subject, you are given the chance to propose your thesis topic. Ito na ang simula ng nalalapit na COMMRES 120-QUANTITATIVE ANALYSIS IN pagtatapos ng buhay CommRes niyo. You can work in pairs or COMMUNICATION RESEARCH pwedeng solo flight ka lang. Dito niyo na magagamit lahat ng Akala niyo dahil nasa Maskom kayo ay nakatakas na kayo sa natutunan niyo sa loob ng ilang taong pag-aaral ng CommRes. best friend nating si Math? Contrary to popu¬lar belief na wala This is your chance to make a research paper that will make raw Math sa Maskom, sa CommRes, we have to deal with tons the world go WOW. of formulas and computa¬tions. Bring out your calculators, guys. You’ll surely need those. In here, you have to deal with COMMRES 200- THESIS numbers when analyzing data. Level-up sa pag-aaral about Last stretch before finally saying hello to those sunflow¬ers you quantitative research. have longed for four years! This is when you get to actualize your study - data gathering, analysis, and finally, writing the results of your study. The best part? When you finally get to MASSCOMMANDMENTS read this phrase on your thesis draft - FOR BINDING.

FOR COMMRES

1. Never, ever plagiarize. Always cite your sources properly. Do not claim others’ idea/s as yours. Mapaisang salita, phrase, or buong sentence pa iyan, CITE! Sa CommRes, APA (American Psychological Association) ang format na madalas ginagamit, so acquaint your¬self with this style. The professors are dead serious when it comes to punising those who have committed this crime. No joking. 2. Your computer is your new best friend. Because you are now a CommRes major, expect frequent nights of intimate affairs with your laptop. Maging maingat sa mga mababagsik na virus na naglipana ngayon, mga virus na walang sinasanto kahit pa malapit ka nang matapos sa tina-type mo. Install a good anti-virus software and make sure it’s regularly updated. 3. ALWAYS prepare a backup of your files. Can’t emphasize this highly enough. Gaya nga ng sabi rin sa amin nung freshie kami, ito na ang panahon para magpaka-paranoid. Marami-rami na rin ang nabiktima ng instances kung saan nawawala na lang nang di inaasa¬han ang files for class requirements (e.g. nanakawan, nag-crash bigla ang laptop, na-virus ang USB). So you have nothing to lose— and everything to gain in case of emergency— when you duplicate—or even triplicate for more insurance—the files you need. Suggestions: Pwede mong i-upload sa iyong

personal email ang nagawa mo na, or have a separate flash drive just for your backups. 4. Research papers in major subjects are NOT the sort of which you can both start and finish overnight. If in high school overnight cramming could save your ass, adapting the same line of thinking and lifestyle especially on your majors may be tantamount to academic trainwreck. Ang sagot: time management. The earlier you get done with your requirements, the easier and more time for you to spot the errors you made in your research, thus improving the quality of your work. Huwag ding mahiyang magpaconsult sa prof kung gustong ma- improve ang paper. Because of this, it is really advisable that you finish your paper ahead of time, nang sa ganun makagawa pa kayo ng draft version na pwede n’yong ipakita muna sa prof to get his/her opinion. 5. Junk the notion that Mass Comm needs no hardcore maths. Actually, sa apat na undergrad programs sa CMC, CommRes lang ang may heavy math. Sa quantitative aspect ng CommRes, kailangang sundin ang iba’t ibang nakakalurkey na formulas, tables, and graphs sa ating stat subjects (hidden in the names “CommRes”). But don’t you worry kung hindi ka pinagpala sa number crunching. Unlike our algebra, mas makikita mo ang usefulness at relevance ng concepts na ‘to sa pag-build ng isang study.


Take a detour!

Map by Lucas Mangulabnan


University Health Service

READY FOR

TAKEOFF!

Know the year-long flightplan by heart. Start of Classes June 6, Thursday Freshmen Welcome Assembly June 10, Monday UP Foundation Day June 18, Tuesday UPCAT Aug 3 & 4, Saturday and Sunday 1st Semester 2nd Semester General Registration: Freshmen and Graduating June 3 Nov 4 Regular students June 4-5 Nov 5-6 Deadline for Dropping Subjects Sep 5 Deadline for filing of LOA Sep 18 End of Classes Oct 4 Final Exams Oct 7-12 Lantern Parade Resumption of Classes Commencement Exercises

Feb 20 Mar 7 Mar 22 Mar 25-31

Dec 18, Wednesday Jan 6, Monday Apr 27, Sunday

UP Diliman Police 928-3615, 440-8737, 0939-885-9459 Office of Anti-Sexual Harassment 926-9053, 981-8500 loc. 2465 or 2467 Office of Counseling and Guidance 981-8500 loc 4501, 929-5835 (fax) Office of Scholarships and Student Services 981-8500 loc 4504 (student loans), 4505 (STFAP), 4506 (Scholarships) 928-7228 (fax) Student Disciplinary Tribunal 981-8500 loc 4509, 426-4940 (fax) University Food Service 981-8500 loc 4515, 927-7047 (fax) Office of Student Activities 981-8671 to 72 Office of Student Housing (Kalayaan Residence Hall) 981-8500 loc 4510, 426-5708 (fax) Diliman Learning Resource Center (Kamia Residence Hall) 926-4460 University Main Library (Gonzalez Hall)

Holidays: Independence Day Quezon City Day National Heroes Day All Saints’ Day Bonifacio Day EDSA Day Araw ng Kagitingan Maundy Thursday Good Friday Labor Day

928-3608, 981-8500 loc 111 (Emergency)

June 12, Wednesday Aug 19, Monday Aug 26, Monday Nov 1, Friday Nov 30, Saturday Feb 25, Monday Apr 9, Wednesday Apr 17 Apr 18 May 1, Thursday

Source: UP Academic Calendar 2013-2014

981-8500 loc. 2852 or 2861, 981-8500 loc. 2851 (fax) Office of the University Registrar Central Administrative Section 927-6084, 981-8500 loc. 4551 to 4553 Admission and Registration 928-8369 9818500 loc. 4555 to 4556 Computerized Registration System (CRS) 981-8500 loc 4560

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