The World’s Greatest Restaurant Festival
The Taste Recipe Taste Festivals have set a new benchmark for food and drink events, delighting over 1 million foodies in 22 cities worldwide. Now firmly established as ‘The World’s Greatest Restaurant Festival’, Taste offers a truly unique experience where discerning and knowledge ‘foodies’ can sample signature dishes from the latest, greatest and hottest restaurants on the local food scene.
“Taste Festivals could make a case for being the first organization to introduce the concepts of pop ups and small plates” The Wall Street Journal. Taste Festivals continue to grow while staying true to the core brand values to deliver consistently fresh, premium festivals that raise the bar on every level, exciting and engaging audiences in each city.
The Visitor ■ ABC1 foodies and socialites ■ 45% aged between 25 – 34 ■ 60% average household income above
$80k, with 23.5% above $150,000
■ 3 9% of visitors would describe themselves as serious foodies ■ 9 0% are members of loyalty programs, 39% of these to be the first to hear about exclusive news. ■ H ard to reach, mass-affluent audience
Marketing Campaign The marketing campaigns are individually valued in excess of $1.5 million. The integrated marketing campaign delivers compelling brand messaging and engaging content across multiple ATL and BTL channels. A snapshot of our marketing campaign: ■ N ational and local partnerships with key media across TV, print, radio and online channels. Partners include Foxtel’s LifeStyle Food, Smooth FM and Perth’s Mix 95.4. ■ T argeted PR campaign achieving key broadcast, print, radio and online coverage.
“The clientele coming to the event is perfect for our brand” Penny Sippe, Experiential Manager, Bacardi Lion
After its hugely successful re-launch outdoors in 2012, Taste of Melbourne is now firmly established as Melbourne’s premier’s restaurant festival. Held in the beautiful lakeside location of Albert Park, Taste of Melbourne is the perfect opportunity for visitors to experience the city’s multi-cultural and eclectic dining scene in an alfresco festival setting.
Taste of Sydney returns to the stunning surrounds of Centennial Park for four days of foodie heaven from the 12th-15th March 2015. After 6 successful years, Taste of Sydney now attracts over 26,000 foodies each year with delectable dishes from the city’s culinary hotspots and dining institutions. Over 60 mouth-watering dishes will be on offer to tempt tastebuds at Taste of Sydney 2015, with award winning wineries, artisan producers and a host of new interactive attractions to entertain and delight visitors.
■ C omprehensive ATL campaign targeting consumer touchpoints across OOH, TV, Radio, and ambient channels. ■ F ull online marketing rollout with a reach of over 3.5 million per Taste, as well as targeted messaging to a combined Taste database of over 80,000 subscribers & an engaged and growing social audience.
Over 16,000 avid foodies descended on the riverside location of Langley Park in May 2014 to celebrate the inaugural Taste of Perth. After such a successful launch, the festival will be back bigger and bolder in 2015 for it’s second instalment. A true celebration of Perth’s finest eateries and WA producers, Taste of Perth is set to become a flag ship event in every foodie’s Autumn calendar.
“Taste has given us the insight into what our consumers think, feel and understand about our great brand.” Mark Gluck, Maille National Account and Brand Development Manager
“Taste Festivals are a great celebration of Australia’s food culture and provide a great platform to engage with people who appreciate a premium experience in a relaxed environment; completely on par with our target demographic”. Cassandra Makrakis, Marketing Manager, Sponsorship & Events, Virgin Mobile Australia
“Taste of Melbourne is one of the top food events of the year for Melbourne. It has proven to be a fantastic way of meeting people, enjoying great food and wine and enjoying all this fabulous foodie city has to offer.” Darren Purchese, Pastry Chef/Director, Burch & Purchese Sweet Studio
“It’s a celebration of the finest dining Sydney has to offer, a chance to revisit old favourites but also see what some of the city’s young guns are up to as well and the outdoor setting makes it feel like one big party.”
Anthea Loucas, Editor for Australian Gourmet Traveller
Partners we have worked with:
Sales & Sponsorship Enquiries: Call the Taste Festivals team today
+61 2 9332 9000 Or send us an email for more information
sales@brandevents.com.au Taste Festivals Australia is operated under license from Taste Festivals Limited, an IMG company