MAGIČNA IGRA /MAGICAL GAME
FUDBAL – čarobna reč koja spaja milione ljudi širom sveta, bilo da direktno učestvuju u igri ili su posmatrači na stadionima i pored TV ekrana. Fudbal je igra u kojoj se svi osećaju kao deo porodice, igra u kojoj nije bitna boja kože, poreklo, pol. Igra u kojoj svi ostavljaju svoje srce, bilo da igraju na improvizovanim terenima u kraju ili na najvećim svetskim stadionima, ili navijaju ispred TV ekrana. Partizan je već punih 67 godina neotuđivi deo te porodice.
FOOTBALL – a magical word that connects millions of people around the world, either those who are direct participants of the game, spectators on the stands or those next to TV screens. Football is a game that makes everyone feel like a part of the family, regardless of skin colour, descent or gender. This is a game that makes everyone give their hearts out, either on a improvised pitch in a neighborhood, at the biggest world stadia or supporting your club in front of the TV screen. For full 67 years, Partizan is integral part of that family.
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O NAMA /ABOUT US FK Partizan je osnovan 4. oktobra 1945. godine kao fudbalska sekcija sportskog društva pri vojsci tadašnje Jugoslavije. Za 67 godina postojanja FK Partizan je aktivno učestvovao u građenju fudbalske istorije Jugoslavije, Srbije ali i Evrope – osvojene su 24 titule prvaka države i 12 nacionalnih kupova. Na internacionalnom planu Partizan je zabeležio ne male rezultate: 1966. godine odigrao je finale tadašnjeg Kupa evropskih šampiona protiv Reala iz Madrida, a 1978. godine bio osvajač Srednjeevropskog kupa. U analima evropskog i svetskog fudbala zlatnim slovima ostaće upisan 4. septembar 1955. godine, kada je beogradski Partizan odigrao prvu utakmicu takmičenja koje je danas poznato kao UEFA Liga šampiona protiv lisabonskog Sportinga. Broj fudbalskih asova koji su ponikli u Partizanu i ostavili traga u evropskom fudbalu jeste ogroman. Izuzetno smo ponosni na njih jer su prve fudbalske korake napravili u našoj školi fudbala, sada već prepoznatljivoj u svetu, a punu afirmaciju stekli u prvom timu.
FK Partizan was founded on 4th of October 1945 as football section within former Yugoslav army sports association. In those 67 years, FK Partizan was active part of Yugoslav and European football history buildingup. Our club won 24 national championships and 12 national cup trophies. On international scene, Partizan can boost of notable achievements – 1966 Champions Cup runner-up spot after final played against Real Madrid and 1978 Middle-European Cup win. On 4th of September 1955, Partizan and Sporting Lisboa wrote themselves in Europe`s and World`s football books by playing the first ever Champions Cup game, prececessor competition to today`s Champions League. Number of football greats who made their first football steps in Partizan and left a lasting legacy in European football is huge and we are extremely proud they were part of Partizan football academy - now quite recognizable around the world – and renowned members of Partizan senior side.
Danas FK Partizan dominira domaćom fudbalskom scenom. U poslednjih deset godina Partizan je osvojio sedam titula nacionalnog šampionata i tri puta nacionalni kup. Osvojeno je pet nacionalnih šampionata zaredom, od toga tri duple krune. Grupnu fazu UEFA takmičenja igrali smo sedam puta, i to svaki put kao jedini klub iz Srbije.
Nowadays, FK Partizan dominates domestic football scene. In a last 10 years, our club won 7 national titles and 3 national cup trophies. Over the last 5 years, Partizan won 5 consecutive titles and 3 doubles. We took part in a 7 UEFA group competition as the only club from Serbia on each occasion.
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STATISTIKA MEDIJSKE EKSPONIRANOSTI FK PARTIZAN FK PARTIZAN MEDIA PARTICIPATION STATS
• Gledanost direktnih prenosa Partizanovih utakmica domaćeg prvenstva premašuje brojku od 350.000 ljudi, osim derbija koje u proseku prati 1.000.000 gledalaca, što čini preko 48% gledalaca koji su u isto vreme gledali celokupan TV program bilo kog kanala.
• Partizan domestic championship live games screened by RTS are watched by over 350000 viewers while the Great Belgrade Derby game has over one million viewers, making it 48% of all TV viewers of all TV channels at the same interval.
• Svakodnevno, u svim štampanim medijima, prosečan broj objava o FK Partizan prelazi 20, zastupljeni smo u apsolutno svim štampanim medijima (izvor: Real time press clipping).
• Daily articles on FK Partizan in all printed media exceed 20 and we are present in absolutely all printed media (source: Real Time Press Clipping).
• U elektronskim medijima dnevni broj objava prelazi 30 (izvor: Real time press clipping). • Zvanični sajt kluba najposećeniji je klubski sportski sajt u Srbiji sa preko 5.000.000 poseta godišnje; svaki posetilac otvori u proseku 4 stranice sajta i zadrži se oko 5 minuta.
• Daily electronic media articles exceed 30 (source: Real Time Press Clipping). • FK Partizan official website is the most visited sports website in Serbia with over 5 million visits per year. On average, each visitor opens 4 FK Partizan website pages and spends around 5 minutes browsing through it.
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STATISTIKA MEDIJSKE EKSPONIRANOSTI FK PARTIZAN FK PARTIZAN MEDIA PARTICIPATION STATS
Brojevi govore za sebe, potecijal koji proizlazi od ulaganja u fudbal jeste nesaglediv. Saradnja sa FK Partizan otvara Vam nebrojene mogućnosti. Eksponiranje imena ili logoa Vaše kompanije u svim medijima – na banerima pored terena, na panoima za konferencije za medije, banerima na zvaničnom sajtu, kartama i ostalim štampanim materijalima... Naravno, marketinški tim FK Partizan rado će da čuje i da se uključi u Vaše već postojeće ili buduće projekte i doprinese svojim iskustvom, savetima, logistikom, a najviše svojim znanjem. Jer ako ste Vi zadovoljni i mi smo. Dobrodošli u u crno-belu porodicu!
This numbers tell a story and a potential coming from investments in football is boundless. Cooperation with FK Partizan opens up endless possibilities for You. Promotion of the name or logo of your company in all media – via banners by the pitch, press-conference boards, official FK Partizan website banners, tickets and other printed materials...Of course, FK Partizan Marketing Team would like to hear about and join your on-going or future projects, offering experience, advices, logistics and, most importantly, expertise. Because, if you are satisfied, we are satisfied too. Welcome to the black-and-white family!
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STATISTIKA MEDIJSKIH OBJAVA O FK PARTIZAN U ŠTAMPANIM MEDIJIMA PRESS ARTICLES ON FK PARTIZAN - STATS
PROCENJENE VREDNOSTI OBJAVA O FK PARTIZAN U ŠTAMPANIM MEDIJIMA PRESS ARTICLES ON FK PARTIZAN - ESTIMATED VALUE
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STATISTIKA DIREKTNIH TV PRENOSA UTAKMICA FK PARTIZAN FK PARTIZAN LIVE GAMES TRANSMISSION STATS
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HRAM FUDBALA/FOOTBALL TEMPLE Stadion Partizana je objekat sa najdužom sportskom tradicijom na ovim prostorima. Nalazi se na mestu koje je oduvek bilo središte najvažnijih fudbalskih zbivanja u zemlji. Tu je pre Drugog svetskog rata bio dom slavnog šampiona – Beogradskog Sportskog Kluba. Neposredno po završetku Drugog svetskog rata, a poštujući sportsku tradiciju, započeta je izgradnja novog stadiona na istom mestu. Devetog oktobra 1949. godine na njemu je odigrana prva utakmica, Jugoslavija – Francuska (1:1), kvalifikacije za Svetsko prvenstvo. Do danas je Stadion Partizana ugostio desetine najvećih klubova i najjačih reprezentacija sveta, postavši tako deo evropske i svetske istorije fudbala. Partizanov stadion je u prvom periodu primao 55.000 gledalaca. Poslednjih godina pooštreni su kriterijumi međunarodnih fudbalskih asocijacija, posebno u domenu bezbednosti i komfora gledalaca. U skladu s tim zahtevima, gledalište je 1998. rekonstruisano, ugrađena su sedišta, prošireni prolazi za ulazak i izlazak publike, montirana savremena oprema, pa danas ima 29 625 mesta i odgovara svim propisanim uslovima.
Partizan stadium is a venue with a longest sporting tradition within the region. It`s based at the spot that has always been the centre of the most important football events in the country. Before the WWII, this was the home of the famous champions – BSK (Belgrade`s Sport Club) Soon after the end of the WWII and with a due respect to sporting tradition, construction of a new stadium commenced at the same spot. First football game on a new ground was played on 9th of October 1949, when Yugoslavia and France locked horns in a one-all WC qualifier . To this day, Partizan stadium hosted dozens of greatest football clubs and national teams, becoming part of European and world football history. At first, Partizan stadium had 55000 capacity. Lately, international football associations criteria has been tightened, particularly regarding spectators safety and comfort. According to these requierements, stands were reconstructed in 1998 with implementation of seats, widening of entry and exit spectators passages and modern equipment installation. Now, the capacity of Partizan stadium is all-seated 29 625 and in accordance to all requirements needed.
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HRAM FUDBALA/FOOTBALL TEMPLE
Mogućnosti postavljanja reklama Vaše firme na i oko stadiona jesu velike: roto panoi oko terena • video klipovi na semaforu • statični panoi postavljeni oko terena • pozicije za logotipe sponzora na vencu ispod loža • pozicije za sponzore na vencima koji se protežu celom • dužinom stadiona sa spoljašnje strane... Izbor je Vaš.
Options for advertising your company in and around the stadium are vast: • rotating boards around the pitch, • video-clips on a scoreboard, • static boards set around the pitch, • logotype positions for sponsors just below the VIP sections, • positions for sponsors spreading all the way around the stadium from the outside part.. The choice is Yours.
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SPORTSKI CENTAR PARTIZAN-TELEOPTIK PARTIZAN-TELEOPTIK SPORTS CENTRE Polovinom devedesetih godina prošlog veka FK Partizan, prateći trendove evropskog fudbala, odlučio se na pionirski korak na ovim prostorima – na površini od bezmalo deset hektara u zapadnom delu Zemuna, na raskršću dva autoputa i u blizini aerodroma, sagrađen je Sportski centar Partizan Teleoptik. Po funkcionalnosti, arhitektonskim rešenjima i savremenoj opremi ubraja se u sportske objekte najviše vrednosti. Tu je danas baza za treninge i pripreme svih pogona Partizana, čiji igrački kadar broji oko šest stotina sportista – od prvog tima, preko Teleoptika, do najmlađih kategorija. Sportski centar raspolaže sa osam idealnih terena, dva su sa veštačkom travom, dok je centralni teren u potpunosti osposobljen za igranje ligaških utakmica i poseduje tribine kapaciteta 2.000 mesta. Tereni su u potpunosti pokriveni rasvetom, a centralna zgrada je površine preko 4.000 kvadratnih metara, u suterenu je sauna i teretana sa najsavremenijom opremom, ostave, kao i sala za zabavu. U prizemlju je restoran sa terasom i kuhinjom. Na spratu je savremeno opremljen medicinski blok za fizikalnu, kinezi i hidroterapiju, sala za sastanke, sala za prijem gostiju, administrativni blok i prostorije Uprave Partizana i Teleoptika.
Back in the mid-90`s and following European football trends, FK Partizan opted for pioneering step forward within region. In a Belgrade`s Zemun suburb`s West part, on the intersection of two highways and near-by Belgrade`s Airport, FK Partizan built Partizan-Teleoptik Sports Centre on almost 10 hectare of land. By it`s functionality, architectual solutions, state-of-the-art equipment, Partizan-Teleoptik is sporting facility of highest value. Today, this is a training and preparation base for all Partizan Academy age groups, Partizan seniors and FK Teleoptik players with around 600 sportsmen in total enjoying this facilities. Sports Centre consists of following: 8 ideal football pitches (2 of them equipped with artificial surface) with central pitch fully qualified for official games staging and with 2000 stands capacity. All pitches have floodlights. Central facility building is over 4000 Square metres area. Basement area is equipped with state-of-the-art sauna and gym, pantry and entertainment room. Ground floor has a restaurant with a balcony and kitchen, while on the first floor we have modern medical department for physical, kino and hydro therapy, meetings hall, guests reception hall, administration department, as well asFK Partizan and FK Teleoptik management premises.
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SPORTSKI CENTAR PARTIZAN-TELEOPTIK PARTIZAN-TELEOPTIK SPORTS CENTRE
Zgrada takođe ima 19 apartmana, a u potkrovlju je prostorija sa terasom za dnevni boravak igrača, kao i za organizovanje raznih vrsta događaja.
Moreover, this building has 19 apartments and top floor area with a balcony for a daily player`s rest as well as for various events staging.
Kao i obično, FK Partizan se ne zaustavlja na učinjenom– u planu je izgradnja internata za mlađe kategorije, kao i zatvorene hale za treninge na prostoru pored centralne zgrade. Ove građevine biće spojene toplom vezom u vidu pasarele.
As usual, FK Partizan is not stopping here. We plan to build youth academy lodging centre/boarding school and an indoor training hall next to central building. This constructions will be heat-connected via narrow air pathway.
Marketinški kapaciteti Sporskog centra su veliki, imajući u vidu da treninge Partizana svakodnevno prate brojni novinari i TV ekipe, čije tekstove, fotografije i snimke objavljuju najtiražniji štampani i elektronski mediji, kao i najgledanije TV stanice u Srbiji.
Marketing capacities of this sports centre are huge, considering FK Partizan training session are daily observed by great number of journalists and TV crews, whose articles, photos and videos are published by mostcirculated daily printed and electronic medias, as well as broadcasted by Serbian TV with largest numbers of viewers.
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BUDITE DEO ŠAMPIONSKOG TIMA
PONUDA /OFFER OPREMA PRVOG TIMA SENIOR TEAM EQUIPMENT • Mogućnost postavljanja logotipa sponzora na prednjoj strani dresa • Mogućnost postavljanja logotipa sponzora na rukavima dresa • Mogućnost postavljanja logotipa sponzora na zadnjoj strani dresa • Mogućnost postavljanja logotipa sponzora na nogavicama šortsa *Napomena: pozicije i dimenzije logotipa sponzora, regulisane su pravilima UEFA i zajednice prve lige Srbije, u zavisnosti od takmičenja.
• Option of attaching sponsor`s logotype on a front side of a jersey • Option of attaching sponsor`s logotype on a jersey sleeves • Option of attaching sponsor`s logotype at the back of a jersey • Option of attaching sponsor`s logotype on a bottom part of shorts Note: Size of a logotype is determine by UEFA and JSL Association regulations.
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PONUDA /OFFER
UNUTRAŠNJOST STADIONA INSIDE THE STADIUM REKLAMNI PANOI ADVERTISING BOARDS ZONE OKO TERENA Prva zona pokrivenosti TV kamera
Around the pitch zones First zone of TV camera coverage
• Roto pano - dužine 180 metara uz aut i korner liniju, prva linija TV snimanja
• 180 metres of rotating boards by the pitch flank and corner-kick area within the TV camera`s visual
• Led displej- duž aut i korner linije, prva linija TV snimanja
• LED display by the pitch flank and corner-kick area within the TV camera`s visual
• Fiksni panoi – duž aut i korner linije, prva linija TV snimanja
• Static boards by the pitch flank and corner-kick area within the TV camera`s visual
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PONUDA /OFFER
UNUTRAŠNJOST STADIONA INSIDE THE STADIUM REKLAMNI PANOI ADVERTISING BOARDS Druga zona pokrivenosti TV kamera • Fiksni pano - duž aut i korner linije, druga linija TV snimanja • Fiksni pano - iza golova u polju snimanja TV kamera, dimenzija 100 x 3m • Klupa za rezervne igrače • Mega pano - iza golova u polju snimanja TV kamera, dimenzija 175 x 3m
Second zone of TV camera’s coverage • Static boards based in a second row at athletic track by the pitch flank within the TV camera`s visual • Static boards based in a zone behind both goalposts within TV camera`s 100 x 3m visual • Option of branding the back side of substitutes bench • Mega boards based in a zone behind both goalposts of 175 x 3 dimensions
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PONUDA /OFFER
UNUTRAŠNJOST STADIONA INSIDE THE STADIUM REKLAMNI PANOI ADVERTISING BOARDS Zona loža Parapet istočne lože
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East side VIP parapet
• Parapet zapadne lože
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West side VIP parapet
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Semafor
VIP ZONE
Semafor na stadionu Partizana pripada najnovijoj generaciji LED semafora i može da reprodukuje video materijale, kao i razne vrste animacija pred utakmicu, tokom poluvremena i na kraju utakmice.
SCOREBOARD Partizan stadium scoreboard is a latest LED scoreboard generation and is able to reproduce video material and various range of animations before the game, during the break and at the end of the game.
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PONUDA /OFFER SPOLJAŠNOST STADIONA STADIUM EXTERIOR REKLAMNI PANOI ADVERTISING BOARDS
Reklamni pano na parapetima spoljašnje strane stadiona - sektori (zapad, istok, jug i sever) SPORTSKI CENTAR PARTIZAN-TELEOPTIK Reklamni pano oko terena za trening prvog tima
Option of placing advertising boards on paparets on stadium`s all four stands exterior sides PARTIZAN-TELEOPTIK SPORTS CENTRE Advertising board around senior team training pitches
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PONUDA /OFFER MEDIJI MEDIA • Mesto za logotip sponzora na panou za konferencije za medije • Mesto za logotip sponzora na panou u mix zoni • Mesto za logotip sponzora na panou u zoni fleš intervjua • Baner na zvaničnom sajtu FK Partizan
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Press-conference board logotype space Mix-zone board space for sponsor`s logotype Flash interview zone board space for sponsor`s logotype Official FK Partizan website banner
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PONUDA /OFFER ŠTAMPANI MATERIJALI PRINTED PUBLICATIONS • Mesto za logotip sponzora na poleđini ulaznica za domaće prvenstvo • Mesto za logotip sponzora na oficijalnom programu utakmica domaćeg prvenstva • Mesto za logotip sponzora na zvaničnoj brošuri kluba • Kalendar
• Logotype of your company at the back of domestic championship tickets • Logotype of your company in official domestic games programmes • Logotype of your company in official club`s brochure • Calendar
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PONUDA /OFFER
EKSKLUZIVNE POGODNOSTI EXCLUSIVE PRIVILEGES • Organizacija zajedničke konferencije za medije povodom promovisanja potpisivanja ugovora, uz prisustvo igrača i/ili trenera prvog tima Partizana
• Joint press-conference organisation regarding promotion of contract signing in pressence of senior team player and/or coach
• Određena količina ulaznica za sve mečeve na kojima je FK Partizan domaćin
• Certain amount of tickets provided for all FK Partizan home games
• Prisustvo prvotimaca Partizana, članova stručnog štaba i uprave na događajima koje organizuje Partner
• Pressence of FK Partizan senior team members, coaching staff and management at events organized by your company
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